National Restaurant Association Show 2024 Event Guide

Contents

The National Restaurant Association Show 2024 is the premier event for foodservice professionals in the Western Hemisphere, showcasing the latest culinary innovations, management strategies, and more. It attracts chefs, owners of restaurants, caterers, and industry experts annually.

This guide will help you make the most of the National Restaurant Association Show 2024. Let’s dive in!

What is National Restaurant Association Show 2024?

The National Restaurant Association Show 2024 is the leading event for foodservice professionals across the Western Hemisphere, offering an unmatched array of resources, insights, and networking opportunities. This extensive gathering is known for attracting millions of participants including restaurant owners, chefs, and caterers, all coming to explore the latest in culinary innovations, management strategies, and products.

At the national restaurant show, attendees can participate in workshops, educational sessions, and make contacts with industry leaders. It’s a perfect venue for first-time attendees to meet industry friends, play with new technologies, and share stories. The event showcases a diversity of presentations and demos, making it essential for anyone looking to see the signs of what’s next in foodservice.

With opportunities to learn, get inspired, and introduce new offerings, the National Restaurant Association Show 2024 is a must-attend event.

When and Where is National Restaurant Association Show 2024 Taking Place?

The National Restaurant Association Show 2024 is set to take place from May 18th to May 21st. This key industry event will be held at McCormick Place, the largest convention center in North America, located in Chicago, United States.

Who’s Coming to National Restaurant Association Show 2024?

The National Restaurant Association Show 2024 is set to be a melting pot of foodservice industry leaders and innovators. With participants from all 50 U.S. states and over 112 countries, this event is truly a global gathering of professionals looking to enhance their operations, expand their customer bases, and elevate their success.

Who’s Coming:

Restaurant Owners and Operators: Individuals at the forefront of managing and growing vibrant culinary establishments.

Chefs and Culinary Professionals: Experts in food preparation and innovation, eager to share and discover new trends and techniques.

Foodservice Equipment Manufacturers: Providers of the latest tools and technologies that drive kitchen efficiency and service excellence.

Food and Beverage Suppliers: The key players offering new and exciting ingredients that set culinary trends.

Marketing and Business Strategists: Specialists focused on building brand presence and engaging customers effectively.

Who Will be Speaking at National Restaurant Association Show 2024?

This year, attendees can expect insights from renowned chefs, leading executives, and more, each offering unique perspectives to foster growth and innovation in the industry.

Here are some of the key speakers:

  • Christine Ha: Award-Winning Chef, Restaurateur, TV Personality, Author, and Advocate, known for her victory on “MasterChef”
  • José Andrés: Acclaimed Chef, Restaurateur, and Humanitarian
  • Amelia Lucas: Restaurant Reporter at CNBC
  • Marianne Radley: Chief Marketing Officer at Smoothie King
  • Nina Curtis: Award-Winning Chef and Director & Executive Chef of Plant’ish & Co. Culinary Arts
  • Tony Abou-Ganim: Mixologist & Author at The Modern Mixologist
  • Vicki Hormann: Executive Director, Off-Premise at Applebee’s
  • Tony Roy: COO & Co-Founder at Popmenu
  • Michael Breed: Head of Merchant Marketing at DoorDash

What Kind of Sponsors and Exhibitions Will There Be at National Restaurant Association Show 2024?

The National Restaurant Association Show 2024 will host an extensive array of over 1,800 exhibitors, making it a prime destination for discovering innovations and drawing inspiration across a wide range of product categories. Attendees will encounter groundbreaking solutions in food, beverage, technology, equipment, tableware, sanitation, and much more, encompassing over 900 distinct product types.

Exhibitors and Sponsors:

Attendees can look forward to exploring booths from a wide variety of sectors including:

  • Major Food and Beverage Suppliers: Showcasing everything from gourmet and artisan ingredients to foodservice staples.
  • Equipment Manufacturers: Offering the latest in culinary technology and kitchen gadgetry.
  • Technology Providers: Demonstrating new software and systems designed to streamline restaurant operations and enhance customer service.
  • Tableware and Accessories Companies: Displaying stylish and functional products designed for the aesthetics and efficiency of dining experiences.
  • Sanitation Solutions: Providing new products and services to keep dining and food preparation environments healthy and compliant with regulations.

What Kind of Sessions Are There at National Restaurant Association Show 2024?

The National Restaurant Association Show 2024 offers a variety of sessions tailored to boost knowledge, drive innovation, and enhance business success. Here’s what to expect:

Session Highlights:

  • On-Floor Programming: Engage in a mix of sessions including supplier insights, chef-led culinary demos, and mixologist beverage tutorials. These provide actionable strategies for direct application in your operations.
  • Educational Workshops: Participate in over 40 operator-led sessions that cover essential foodservice management topics. These workshops are designed to equip you with the necessary skills for industry success.
  • Roundtable Discussions: Join conversations with industry leaders and peers to address common challenges and share knowledge.
  • Networking Coffee Breaks: Utilize coffee breaks designed for networking to connect with peers and share ideas.

Session Tracks:

  • Culinary Insights: Enhance your cooking techniques and keep up with the latest culinary trends.
  • Marketing Matters: Develop new marketing strategies to attract more customers and enhance your brand.
  • Operations Solutions: Find ways to streamline processes, reduce costs, and improve service quality.
  • Technology Strategies: Stay current with technological advancements that can improve operational efficiency.
  • Trends in Adult Beverage: Explore the latest beverage trends to keep your menu exciting.
  • Workforce Management: Learn effective strategies for managing and motivating your team.

Why Attend?

These sessions not only offer learning opportunities but also facilitate active engagement, ensuring you leave with new ideas, solutions, and valuable contacts that can help propel your business forward.

What To Expect From National Restaurant Association Show 2024 – Is the Event Worth It?

The National Restaurant Association Show 2024 is a can’t-miss event for anyone involved in the foodservice industry. This event brings together a comprehensive blend of networking, learning, and discovery opportunities tailored specifically for foodservice professionals. Here’s what makes this show a pivotal experience:

Why you should be excited about National Restaurant Association Show 2024:

Extensive Networking Opportunities: Connect with peers from across the globe. Whether you’re looking for suppliers, new business partners, or just aiming to expand your professional network, this event is the place to be.

Discover New Products and Innovations: With over 1,800 exhibitors showcasing products across more than 900 categories, you’ll find everything from the latest food and beverage trends to new technology and equipment designed to streamline your operations.

Learn from Industry Leaders: The show features a range of expert-led sessions and live demonstrations. These are designed not just to inform but also to equip you with practical strategies you can implement immediately to improve your business operations.

Invaluable Industry Insights: Stay ahead of the curve with critical insights into the latest trends and solutions in foodservice. Understanding these can help you adapt to the evolving market and meet changing customer demands efficiently.

Why Should You Attend National Restaurant Association Show 2024?

The National Restaurant Association Show 2024 is a key event for anyone in the restaurant and foodservice industry, offering a unique mix of innovation, inspiration, and networking opportunities to help you succeed in today’s market.

Benefits of Attending the National Restaurant Association Show 2024:

  • Networking Opportunities: Connect with industry leaders, innovative suppliers, and peers from around the world. It’s the perfect place to forge new relationships, exchange ideas, and collaborate on projects.
  • Discover Industry Innovations: Access the latest products, technologies, and trends all under one roof. From fresh ingredients and advanced technology to innovative equipment, this show is your gateway to what’s next in foodservice.
  • Learning from Industry Leaders: Participate in sessions led by top professionals offering insights and actionable advice to improve your operations and enhance customer satisfaction.
  • Staying Ahead of Trends: Gain a competitive advantage by exploring emerging trends and adapting to the evolving foodservice landscape.
  • Expanding Your Market: Use the show as a platform for lead generation and market research. Establish contact with potential clients and showcase your offerings to an engaged audience.
  • Unforgettable Experiences: Enjoy culinary demonstrations, tasting events, and receptions that provide a chance to relish the hospitality and camaraderie of your industry peers.

Attending the National Restaurant Association Show 2024 not only equips you with essential knowledge but also provides significant industry contact and experiences that are invaluable for business development.

Leverage Attendee Insights: Discover Who’s Attending National Restaurant Association Show 2024 And Prepare For It

Defining your objectives and strategizing effectively are key to maximizing your experience at the National Restaurant Association Show 2024. Understanding who will be attending, the topics to be discussed, and planning your networking strategies are essential steps to take.

Vendelux: Your Guide to Networking at the National Restaurant Association Show 2024

Vendelux helps you connect with potential leads and maintain relationships with existing clients. By integrating our advanced event intelligence with your CRM, you can identify probable attendees from social media announcements and prepare to engage them effectively.

With Vendelux’s insights, you can schedule up to 10 times more meetings before the show even begins, enhancing your on-site interactions significantly.

Follow our 5-step plan to elevate your networking encounters, making each interaction 5-10 times more beneficial.

Here’s a quick look at who you’ll be meeting at National Restaurant Association Show 2024:

National Restaurant Association Show 2024 Attendee Insights:

Attendee Industries:

  • 18% Software
  • 17% Consumer Goods
  • 17% Food and Beverage

Job Functions:

  • 42% Professionals
  • 25% Founders and Management
  • 20% Sales and Marketing

Seniority Levels:

  • 40% Professionals
  • 31% C-Suite
  • 29% VP and Director

Things to Consider Before Registering for National Restaurant Association Show 2024

Planning to attend the National Restaurant Association Show 2024? Here are key factors to consider to make sure it’s the right choice for you and your business, and to maximize your experience.

Budgeting for the Trip:

  • Assess Costs: Account for registration fees, accommodations, travel expenses, and daily costs. Choose the right pass type and check for group discounts to manage expenses effectively.

Exploring Sponsorship Opportunities:

  • Increase Visibility: Consider sponsoring the event to boost your brand’s profile. Weigh the costs against the potential exposure to see if it’s a beneficial investment.

Identifying Attendees:

  • Know Your Audience: Use tools like Vendelux to understand who’s attending and plan your meetings and interactions accordingly.

Contributing Your Expertise:

  • Showcase Your Knowledge: Attract more visitors to your booth by hosting workshops or live demos, which can significantly increase your brand’s engagement.

Commitment to Learning:

  • Embrace Education: The show offers numerous educational sessions and hands-on demos. If you’re eager to learn, this event is an invaluable resource.

By considering these points, you can turn your attendance at the National Restaurant Association Show 2024 into a significant opportunity for personal and professional growth. Prepare strategically to fully leverage what the event has to offer.

Plan Your Visit to National Restaurant Association Show 2024 and What To Do During After Hours

Attending the National Restaurant Association Show 2024 is a prime opportunity to immerse yourself in the foodservice industry. Here’s a streamlined guide to help you prepare for the event and enjoy your time in Chicago.

Before the Event:

  • Pack Efficiently: Bring everything you need, from essentials to professional materials, to start the event smoothly.
  • Business Cards: Have plenty of business cards ready for networking; ensure they are well-designed and printed in advance.
  • Know the Attendees: Use Vendelux to identify who’s attending and plan your networking strategy.

After the Event:

  • Follow-Up: Strengthen new connections with prompt follow-up communications after the show.
  • Engage in Side Events: Explore side events and informal gatherings for more relaxed networking opportunities.

During After Hours:

  • Dine Out: Experience Chicago’s rich culinary scene, from classic deep-dish pizza to upscale dining.
  • Explore the City: Visit landmarks like Millennium Park and the Art Institute of Chicago, or check out the nightlife.
  • Relax and Recharge: Take time to unwind, perhaps with a walk along the Lakefront Trail or at a local jazz bar.

Making the Most of Your Experience:

  • Plan Your Schedule: Prioritize sessions that match your interests to maximize your time.
  • Be Ready to Learn: Prepare to engage with numerous educational sessions and demonstrations.
  • Enjoy Chicago: Alongside professional growth, take the opportunity to enjoy what Chicago has to offer.

This guide ensures you’re prepared for both a productive and enjoyable time at the National Restaurant Association Show 2024, making the most of the educational opportunities and the city itself.

Tips When Traveling to National Restaurant Association Show 2024 + Hotels

Accommodations:

Hotels in Chicago fill up fast due to the show’s popularity. We’ve partnered with onPeak to offer hotels at special rates. Book early to secure a place close to McCormick Place, with essential amenities and at the best price.

Flights:

  • Delta Air Lines: Discounts are available for flights to and from Midway (MDW) and O’Hare (ORD) between May 14-24, 2024, using the Meeting Event Code NM2ZC.
  • United Airlines: Similar discounts apply for flights to and from O’Hare (ORD) with the booking code ZNS5488782.

Travel Tips:

  • Book Early: Save by booking flights sooner as prices rise closer to the date.
  • Check Baggage Policies: Know your airline’s baggage rules to avoid airport hassles.

Exploring Chicago:

  • Dining: Enjoy everything from iconic deep-dish pizza to high-end dining.
  • Sightseeing: Don’t miss the Willis Tower Skydeck, Millennium Park, and the Art Institute of Chicago.
  • Relaxation: Relax at a jazz bar or stroll along the Lakefront Trail after the show.

Event Preparation:

  • Pack Smart: Bring both personal and professional essentials, including business cards.
  • Schedule Planning: Prioritize sessions and demos to attend by reviewing the event schedule.

By effectively planning your stay and travel, you’re set to maximize your experience at the National Restaurant Association Show 2024, enjoying both the professional opportunities and Chicago’s vibrant scene.

Summary: Careful Planning Can Make a Big Difference When You Go to National Restaurant Association Show 2024

The National Restaurant Association Show 2024 is a pivotal event for anyone in the foodservice industry. It draws professionals globally, offering invaluable lessons, networking opportunities, and experiences that can propel your career forward.

To fully capitalize on what the show has to offer, advance planning is essential. Utilizing attendee data and event intelligence tools can refine your strategy, enabling more effective and meaningful engagements.

Implementing strong event marketing techniques and integrating services like Vendelux can expand your network, boost your visibility to potential clients, and maximize the benefits of your attendance.

Invest time in planning your visit to make your trip to the National Restaurant Association Show 2024 as productive and rewarding as possible!

Discover the Attendees & Sponsors Who Will be at NRA Show 2024

stefan-2

Stefan Deeran

Co-founder and COO of Vendelux, the leading AI platform for event marketers and conference organizers.

Share this article

Subscribe to our newsletter

AI-powered insights on attendees and sponsors of 250,000+ B2B events

More you might like

healthcare conferences
Event DirectoriesEvent Marketing

Healthcare Conferences 2025 Event Guide

Healthcare conferences are key events where professionals gather to discuss new healthcare technologies, strategies for patient care, and ways to navigate the healthcare industry’s future. ...
Read More →
sports conferences
Event DirectoriesEvent Marketing

Sports Conferences Event Guide for 2025

Sports Conferences: An Introduction In the sports industry, conferences are designed for a range of professionals: from athletes and coaches to event professionals who handle ...
Read More →
Event MarketingInterviews

Unlocking Event-Led Growth

In our latest conversation, we had the pleasure of speaking with Camille White-Stern, the Director of Experiential Marketing at Splash, about her innovative approach to ...
Read More →