Maximize Your Impact At West Coast Produce Expo 2025 – California
West Coast Produce Expo 2025, taking place on May 28 at the JW Marriott Desert Springs Resort & Spa in Palm Desert, California, connects senior retail executives, foodservice buyers, regional distributors, and grower-shippers from across the Western United States. As the produce industry sharpens its focus on supply chain resilience, tech-enabled sourcing, and direct relationships with end-users, this event offers a one-day format that delivers concentrated buying influence and business momentum.
Executives attending represent sourcing, procurement, partnership strategy, and innovation roles across retail grocery, wholesale, and foodservice channels. These professionals come ready to explore new vendor relationships for fresh produce, packaging solutions, and logistics partners who can address regional consumer preferences and seasonal shifts. With Vendelux’s enriched attendee list, your teams can identify which category buyers, supply chain managers, and sourcing leads will be present—along with their responsibilities and current initiatives. Engaging early gives your brand a chance to shape agendas, secure on-site attention, and accelerate deal discussions.
How Sales and Marketing Teams Can Use This Attendee List
Sales and marketing professionals selling into foodservice, fresh retail, or agricultural logistics can use this enriched attendee list to focus outreach by retail chain type, distribution scale, or title relevance. With contact-level detail, your team can connect with produce directors at major grocers, foodservice category managers, and sourcing supervisors at wholesale platforms. This data allows for role-based segmentation and messaging that speaks directly to seasonal planning, vendor evaluations, or sustainability sourcing goals.
Use verified data to schedule early meetings with purchasing leads who control summer and fall procurement cycles. Look for opportunities where procurement managers are seeking alternatives to legacy vendors or evaluating new regional distribution models. After the event, use your conversations to anchor context-rich follow-up that aligns with their upcoming purchasing windows, operational needs, or marketing initiatives.
With Vendelux’s enriched conference attendee list, your sales team gets clear insight into who is attending, why they’re there, and how to get more meetings with decision-makers before they fill their calendars.
Timing Is Everything
West Coast Produce Expo 2025 takes place on May 28, 2025. With its highly focused one-day format, early outreach is critical. Many procurement and partnership conversations begin before attendees even arrive in Palm Desert. Vendelux’s attendee data makes it possible to identify high-priority retail and foodservice executives in the weeks leading up to the show. By segmenting based on title and sourcing responsibility, teams can prioritize outreach, plan custom messaging campaigns, and lock in time with budget owners before onsite schedules are finalized.
What’s Included In The West Coast Produce Expo 2025 – California Attendee List?
The attendee list from Vendelux includes each contact’s first and last name, job title, company name, company website, location including city, state, and country, LinkedIn profile, and verified email addresses and phone numbers when available. These details enable precise sales activation and meaningful engagement strategies.
Where Is West Coast Produce Expo 2025 – California?
The event will be held at JW Marriott Desert Springs Resort & Spa in Palm Desert, California, United States.
When Is West Coast Produce Expo 2025 – California?
West Coast Produce Expo 2025 is scheduled for May 28, 2025.
What Type Of Event Is West Coast Produce Expo 2025 – California?
This is a regional produce industry event focused on fresh produce innovation, retail and foodservice procurement, and supply chain partnerships. It features a blend of expo-style networking, keynote presentations, and facilitated supplier meetings. The event is designed to connect retail decision-makers and foodservice buyers with growers, shippers, and solution providers from across the Western U.S.
How Many People Attend West Coast Produce Expo 2025 – California?
West Coast Produce Expo 2025 is expected to draw approximately 500 to 700 attendees, primarily from the United States. The audience includes senior decision-makers in procurement, supply chain, strategy, and vendor relations from retail, wholesale, distribution, and foodservice verticals.
