Vendelux https://vendelux.com/ Tue, 11 Mar 2025 15:35:07 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 Ecommerce Events: The Best Ecommerce & Retail Conferences Guide for 2025 https://vendelux.com/blog/ecommerce-events/ Mon, 16 Dec 2024 13:00:00 +0000 https://vendelux.com/?p=8021 Online retail sales are expected to reach $9.4 trillion by 2026. Now, let’s put that into perspective. With the double-digital growth that ecommerce experiences every year, it’s supposed to hit the $8.5 trillion mark in 2025. In 2023 the number …

Ecommerce Events: The Best Ecommerce & Retail Conferences Guide for 2025 Read More »

The post Ecommerce Events: The Best Ecommerce & Retail Conferences Guide for 2025 appeared first on Vendelux.

]]>

Online retail sales are expected to reach $9.4 trillion by 2026.

Now, let’s put that into perspective.

With the double-digital growth that ecommerce experiences every year, it’s supposed to hit the $8.5 trillion mark in 2025.

In 2023 the number was $6.51 trillion, that’s a 31 percent increase in two years alone and a massive market opportunity for retailers and ecommerce professionals.

So, where do events come into play?

Ecommerce events help you stay up-to-date with the latest technology advancements, learn from experts in your field, and connect with other industry professionals.

But, knowing which events to attend can pose a challenge. You need to allocate resources and justify the time and expense involved, otherwise, you risk wasting your time and money.

Here’s our guide to the best ecommerce events for 2025:

Introduction to Ecommerce Events

Ecommerce events, ranging from expos to summits, play a vital role in keeping industry professionals updated on the latest trends and providing unparalleled networking opportunities. Whether you’re a newcomer to the ecommerce sector or an experienced professional, these events cater to a diverse range of interests and expertise levels.

Expos: These large-scale events are a showcase for vendors and merchants to exhibit their newest products and technologies. They draw a broad audience, including industry professionals and consumers, and are ideal for observing the latest ecommerce trends and customer experience innovations.

Seminars: Geared more towards the advanced ecommerce professional, seminars are smaller, topic-specific events featuring a series of expert speakers or panels. These can be held in-person or online and focus on detailed aspects of the ecommerce industry, such as digital marketing or customer engagement strategies.

Conferences: Ecommerce conferences are comprehensive, often spanning several days with a range of activities like keynote speeches, workshops, Q&A sessions, and networking. They provide insights into digital transformation, marketing automation, and the latest innovations in the ecommerce ecosystem.

Trade Shows: These are large, industry-specific gatherings, usually open to the public. They offer a platform for merchants, vendors, and other professionals to engage directly with potential customers and delve into various aspects of retail and emerging markets, from supply chain management to consumer behavior.

Summits: Reserved for the crème de la crème of the ecommerce world, summits are exclusive events for industry experts and leaders. These gatherings often delve into advanced topics and provide opportunities for high-level networking, often featuring interactive roundtable discussions and panel sessions.

Attending these events, whether it’s a global conference in New York City or a specialized event like the Ecommerce Berlin Expo, is an invaluable experience. They offer a chance to connect with ecommerce experts, gain valuable insights into the latest marketing and ecommerce trends trends, and explore new ways to enhance customer engagement and experience.

From the Retail Innovation Conference Expo to the Adobe Summit, these gatherings are essential for anyone looking to excel in the dynamic and competitive world of ecommerce.

Best Ecommerce Events and Retail Conferences

China holds the largest share of the global ecommerce market, followed by the United States. In 2024, retail ecommerce in China is expected to increase by 8.9 percent from 2023 to $3.449 trillion. In contrast, retail ecommerce revenue in the United States is expected to experience an increase of 22.8 percent over the same timeframe, reaching $1.1 trillion.

With ecommerce experiencing exponential growth every year, it’s tempting to attend any and every event related to your field. Focus on those that offer the best value for your time and budget. Consider these factors:

  • Location: Are you traveling to the event? What are the travel costs, time off work, and other expenses involved? Is the destination worth it?

  • Topic: Do you specialize in a certain area of ecommerce or are you interested in learning new things? Make sure your event aligns with your goals.

  • Level of expertise: Is your target audience made up of novice ecommerce professionals, or are you looking to connect with more advanced practitioners in your field?

  • Size: Large events may help brand your company, but smaller events can help you connect with others in your field and to an event.

  • Attendee profile: Are you looking to connect with other professionals in your field, industry experts, or customers/clients? Consider the event’s attendee profile and demographics.

Event Strategy for Retail Conferences & Ecommerce Events

It’s easy to head into an ecommerce event thinking you’ll be able to network and learn from others. You want to promote your products, but you also want to learn from and build a relationship with other industry experts.

Lack of a strategy can lead to missed opportunities, waste of time, and negative brand experiences. Here’s a step-by-step guide to help you plan and prepare for your next ecommerce event:

Define your goals

Suppose your brand sells a groundbreaking glove that reduces injury during manual labor. You could set the following goals for an ecommerce event:

  • Build relationships with potential suppliers and distributors of related products such as protective gear, safety equipment, and industrial machinery.

  • Connect with notable speakers and industry experts on ergonomics in manual labor.

  • Promote your brand’s glove to potential customers and clients, especially other business owners that could benefit from using your product

Find out who’s attending

Review the event website, social media profiles, and press clippings to determine who will attend. Use event intelligence tools like Vendelux to find relevant contacts and create a list of potential individuals you want to connect with.

Continuing the example, you could reach out to potential safety gear suppliers, industrial machinery, and related products. Research and identify keynote speakers knowledgeable about ergonomics in manual labor and add them to your list.

Prepare your elevator pitch

You don’t need to prepare a long speech to talk about your brand’s products and services, but you should be able to explain what you offer in 30 seconds or less. This introductory pitch is the basis for connecting with others at the event. Practice it and include information on how you can help. At the event, talk to other attendees and business owners. Ask questions to learn more about their businesses and needs, and share information about your brand.

Use data to inform your decision making

A data-driven approach helps you make more informed decisions and improve your event experience. For example, use the event’s website to find out how many people attended in previous years, so you won’t be under or over-prepared.

Use data from your previous events to identify which topics and speakers attracted the most attendees and generated the most leads. Focus on the content that resonated most with your audience, and find out what they want to hear.

Focus on metrics that matter

While measuring engagement, conversion rates, and new business opportunities generated at the event is tempting, it’s more important to focus on metrics to improve your event strategy.

For example, plan to collect email addresses, review contact details, and set up one-on-one meetings. Consider form completion rates, email open and click-through rates, and how many attendees you connected with directly at the event.

Ecommerce Event Attendee Data: Event Intelligence

For your event marketing strategy to be successful, your prospects need to show up at the events you choose to attend. A return on investment (ROI) is difficult to achieve without accurate data and insights.

Event intelligence tools create a data-driven strategy informed by attendee demographics, event engagement, and topics that generate the most interest from your prospects. These insights help you target the right audience with the right message at the right time, use event marketing to build lasting relationships, and improve lead capture and customer retention.

With data-informed insights, give your marketing teams the information they need to get the most out of every event. For example, you could use event intelligence software to identify key contacts and track your ROI by evaluating leads, registrations, ticket purchases, and on-site engagement.

As an event marketer, you know that a data-driven approach is the key to success. Accurate insights dictate your choice of events, target audience, marketing strategy, and tactics. Ultimately, reach your marketing goals with data that informs your event marketing strategy.

ecommerce events attendees

Ecommerce Event Planning

Use a marketing event planner to build an event marketing strategy informed by data-driven insights and informed decision-making.

The event planner organizes events according to attendees, potential prospects, engagement and location so you can get an overview of your event marketing goals and plan your event marketing strategy.

A marketing event planner is a must-have tool for any successful event marketer. Use it to identify the right events and prospects, engage with attendees, track ROI, and deliver results that improve your marketing campaigns in the long term. A clear-cut plan that sifts through the noise and focuses on your company’s marketing goals ensures you’ve made the right choice in every event you attend.

Retail & Ecommerce Events to Attend in 2025

As an up-and-coming event marketer, staying on top of the latest trends in your industry is essential. You learn best by surrounding yourself with other like-minded professionals, and there’s no better way to do that than by attending some of the top retail and ecommerce events in 2025.

We’ve compiled a list of some of the top ecommerce conferences and events to attend next year. A focus on digital transformation, cutting-edge AI technologies, and customer engagement make these events a must for any event marketer. Here are 100 events you shouldn’t miss out on next year:

Here’s a list of the best upcoming Ecommerce events:

January 2025 Ecommerce Events

Event Name Event Date & Location Event Summary Event Attendee Data
NRF 2025: Retail’s Big Show Jan 12 – 14, 2025, Javits Center | New York, United States Retail’s Big Show has long been a key driver of insights and innovation in the retail industry, connecting professionals and equipping them to stay ahead of change. This year, NRF 2025 takes it further, empowering attendees to become game changers by exploring cutting-edge innovations, learning from global thought leaders, and forming connections that inspire action. It's your chance to gain the tools and insights needed to shape the future of retail and leave ready to redefine the game. view event attendee data
Marca - Private Label Conference and Exhibition Jan 15 – 16, 2025, BolognaFiere Exhibition Center | Bologna, Italy Marca - Private Label Conference and Exhibition is the only Italian fair dedicated to private labels, showcasing the largest exhibit of Italian products from distributors. The event provides a unique opportunity for attendees to get a first-hand overview of product availability and meet buyers and category managers from international chains. Main food categories include pasta, dairy, produce, and seasonings. Non-food products, personal care, packaging, and home products. view event attendee data
New York Fashion eCommerce Summit Jan 23, 2025, Well& By Durst – One Five One | New York, United States The New York Fashion eCommerce Summit is a one-day boutique event bringing together fashion eCommerce experts, decision-makers, and solutions providers. The program features panel discussions, presentations, and one-on-one meetings focused on trends like influencers, sustainability, AR try-ons, diversity, and social commerce, offering valuable insights, education, and networking opportunities. NA
Event Name Event Date & Location Event Summary Event Attendee Data
Smart Commerce Nordic 2025 Feb 5, 2025, Vanha Ylioppilastalo | Helsinki, Finland Smart Commerce Nordic 2025 is the leading event for C-level executives navigating the future of digital commerce. Focusing on innovations in digital experiences, customer engagement, and eCommerce security, it brings together retail and eCommerce leaders to explore shared challenges and opportunities. Attendees will uncover strategies to transition from traditional models to customer-focused, data-driven, and experience-led approaches. NA
Savant eCommerce London 2025 Feb 6, 2025, London, England Savant London returns for its 11th annual edition, uniting over 250 senior leaders in eCommerce, marketing, digital, and customer experience from the UK’s most dynamic brands, retailers, and manufacturers. As 71% of consumers demand seamless omnichannel experiences, this event explores innovative strategies and opportunities to meet evolving expectations and drive growth in a rapidly transforming retail landscape. View event attendee data
The Delivery Conference 2025 Feb 11, 2025, Royal Lancaster Hotel, London, England The Delivery Conference 2025 is an annual event that brings experts from the logistics and delivery industry to discuss trends and developments in the field. The event provides a forum for networking and knowledge sharing among professionals in the industry. It typically attracts a wide range of people, including logistics managers, delivery drivers, and supply chain professionals. The event will feature speeches, panel discussions, and networking opportunities. Topics will include new technologies, innovations, challenges, and opportunities in the growing e-commerce market. The event will also address sustainability and safety in the industry. NA
Retail Week Live 2025 Feb 11, 2025, Business Design Centre | London, United Kingdom Retail Week Live is an annual retail gathering to share ideas, debate strategies, and form solutions in the retail industry. The event is tailored for managers, coaches, established businesses or brands, startups, professional players, or anyone involved in retail. Attendees will have access to informative sessions, networking opportunities, demos, and more. Content zones will help attendees content and participate effectively. Zone examples include a VIP lounge for c-suite professionals, immersive walk-in shops, a talent development program, consumer trends, and more. View event attendee data
E-Commerce Berlin Expo 2025 Feb 19 – 20, 2025, STATION Berlin | Berlin, Germany E-commerce Berlin Expo is expected to host over ten-thousand participants. The top ten previous visitor industry branches include food, technology, fashion, travel, and electronics. Exhibitors can expect the expo to connect them with visitors for opportunities to find new clients, receive honest service and product feedback, strengthen preexisting relationships, and more. View event attendee data
The NGA Show 2025 Feb 23 – 25, 2025, Caesars Forum | Las Vegas, United States The NGA Show, presented by the National Grocers Association, is the premier event designed exclusively for the grocery industry. Over three days, it gathers more than 3,500 retailers, wholesalers, CPG manufacturers, and service providers to connect, learn, and innovate. With over 40 educational workshops, 100+ expert speakers, and 300 exhibitors showcasing cutting-edge solutions, attendees gain actionable insights on trends, best practices, and tools to drive success. As the only event created by grocers for grocers, The NGA Show is a must-attend gathering for staying ahead in the ever-evolving food retail industry. view event attendee data
eTail Palm Springs 2025 Feb 24 – 27, 2025, JW Marriott Desert Springs | Palm Springs, California, USA eTail Palm Springs 2025 is a retreat designed to help attendees increase business profits. Attendees encompass seniority levels like specialists/analysts, VPs, heads, c-level, managers, directors, and more. The retreat will provide action-packed stories, disruptive strategies, strategic conversations, and connections with America’s most successful retailers. Attendees will hear from founders, CEOs, VPs, and more. There will be hours of discussion groups that include sessions, roundtables, networking activities, and much more. View event attendee data
eTail Australia 2025 Feb 25 – 26, 2025, Sheraton Grand Sydney Hyde Park | Sydney, Australia eTail Australia is an educational and networking event, including Australia’s leading eCommerce and digital marketing retail leaders. Attendees include leading founders, CEOs, CMOs, department heads, and other related field professionals. Attendees can also expect to learn campaign-building goals, including market research, webinars, roundtables, and content and advertising. view event attendee data
eTail Connect Spring 2025 Feb 25 – 26, 2025, Allianz Stadium | London, United Kingdom eTail Connect Spring is an invitation-only forum for omnichannel, digital, and eCommerce leaders from UK’s top retailers. Attendees include senior eCommerce professionals and digital marketing executives. The event aims to provide senior-level learning, benchmarking, and networking to increase customer expectations and remain competitive. The event will have 1-1 meetings featuring hand-picked solution providers, open forum discussions, and networking breaks. Discussion topics include social commerce, customer journeys, and evolution strategies. view event attendee data
eCommerce Fair Tokyo 2025 Feb 27 – 28, 2025, Tokyo Big Sight Exhibition Center | Tokyo, Japan At the eCommerce Fair, you'll explore the latest trends in EC business through insightful case studies from industry leaders. Hundreds of suppliers and expert speakers will showcase cutting-edge technology and share innovative services shaping the future of eCommerce. view event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
London eCommerce Summit Mar 3 - 4, 2025, Convene 133 Houndsditch | London, United Kingdom The London eCommerce Summit is a two-day boutique event bringing together local eCommerce experts and decision-makers from retailers, brands, merchants, and solution providers. Designed for impactful idea-sharing, education, and networking, the program features panel discussions, presentations, and one-on-one meetings covering eCommerce strategy, marketing, operations, customer experience, payments, shipping, loyalty, and more. NA
DX3 Canada Mar 4 – 5, 2025, Sheraton Centre Toronto Hotel | Toronto, Canada DX3 2025 brings together brands, retailers, agencies, and tech companies to explore the future of retail, DTC, and e-commerce in an innovative, AI-driven world. Featuring the DTC Forum on CX, e-commerce, and returns, it offers strategies to boost efficiency and profitability. With 2,000+ senior managers, 75% at director level or higher, and 67% as potential customers, DX3 is the ultimate platform for industry connections and insights. view event attendee data
Los Angeles eCommerce Summit 2025 Mar 5, 2025, JW Marriott La Live | Los Angeles, United States Los Angeles eCommerce Summit gathers local eCommerce experts and decision-makers across retailers, brands, merchants, and solution providers. The event allows attendees to share ideas, educate, make high-impact impressions, and network. There will be panel discussions, presentations, and one-on-one meetings. Topic discussions include strategy, marketing, operations, customer experience, payment, shipping, loyalty, and more. View event attendee data
Internet Commerce Summit 2025 March, 2025, Address Marina, Dubai The Internet Commerce Summit (ICS) is MENA's leading annual gathering of eCommerce professionals and decision-makers across industries. As the region's foremost eCommerce intelligence event, ICS accelerates trends and fosters innovation in digital commerce. Over the years, ICS has become a collaborative platform where technology experts, innovators, and trailblazers converge. This year's edition highlights the transformative role of eCommerce in MENA's growth, empowering its dynamic digital commerce landscape. NA
D-Congress 2025 Mar 5 – 6, 2025, Swedish Exhibition & Congress Centre, Gothenburg, Sweden D-Congress is northern Europe's leading retail event, bringing over 3,000 innovators and decision-makers to Sweden to shape the industry's future. The 2025 edition, themed "Bridging Borders – Building Futures," highlights Global E-commerce, Intuitive E-commerce, Regenerative Retail, and Brand Brilliance. Attendees connect with trendsetters, global tech pioneers, and sustainability leaders, gaining insights and inspiration to drive transformation and create new retail trends. View event attendee data
European Seller Conference 2025 Mar 5 – 8, 2025, Grandior Hotel Prague | Prague, Czechia The European Seller Conference is the premier event for Amazon sellers in Europe generating $1–5 million in sales and aiming for exponential growth. With 200 attendees, it combines fresh strategies, valuable networking, and a touch of fun. Designed for sellers ready to scale, the event focuses on team building, securing funding, expanding product lines, and exploring new marketing channels. If you're ready to elevate your Amazon success, this conference delivers the insights and connections to make it happen. view event attendee data
Minneapolis eCommerce Summit 2025 Mar 11, 2025, The Renaissance Minneapolis Hotel | Minneapolis, United States Minneapolis eCommerce Summit is an event for local eCommerce experts and decision-makers for retailers, brands, merchants, and solution providers. The event program will have idea-sharing, education, and networking. There will be panel discussions, presentations, and one-on-one meetings. Some discussion topics include eCommerce strategy, marketing, operations, customer experience, payment, shipping, loyalty, and more. View event attendee data
One to One Retail E-commerce 2025 Mar 11 – 13, 2025, Monaco One to One Retail E-commerce in Monaco offers three days of tailored meetings, inspiring conferences, and high-level networking to shape the future of e-commerce. Designed for decision-makers like CEOs, e-commerce directors, and digital leaders, this event pairs brands with the best solution providers through highly qualified appointments and personalized agendas. view event attendee data
Leaders in Logistics Summit 2025 Mar 12 – 13, 2025, Estrel Berlin | Berlin, Germany Leaders in Logistics Summit is the leading logistics event uniting the international community. Carriers, postal operators, 3PLs, startups, and retail logistics professionals come together to share knowledge and best practices to thrive in the evolving world of parcel delivery. Hot event topics include international strategy, transforming the last mile, unlocking eCommerce fulfillment, the sustainability imperative, technology, and innovation. There will be keynotes, forums, sessions, and networking. The event anticipates over 800 attendees and 100 speakers from over 50 countries. view event attendee data
eTail – Germany 2025 Mar 18 – 19, 2025, Hotel Palace | Berlin, Germany eTail – Germany 2025 is a retail conference for eCommerce, marketing, and digital leaders. The event aims to help retailers reimagine business strategies and digital capabilities. Attendees will have the opportunity to learn from and network with eCommerce, marketing, and digital leaders from DACH’s top retailers and D2C brands. Discussion topics include improving the customer experience, creator strategies, social commerce, content creation, data management, and more. The event will include an agenda based on 60 research interviews, small working discussion groups, workshops, debates, leader connections, and more. View event attendee data
Adobe Summit 2025 Mar 18 – 20, 2025, The Venetian Convention and Expo Center | Las Vegas, United States Adobe Summit is an event to learn about Adobe cloud and digital marking. The event is for anyone interested in learning and using Adobe Cloud for their marketing and business needs. Adobe executives will be present to share how customer experiences are the currency of the digital economy. Discussion topics include customer journey analytics, delivering business value, B2B marketing, and more. Featured speakers include actress, philanthropist, and producer Kristen Bell. View event attendee data
Mumbrella Retail Marketing Summit 2025 Mar 19, 2025, Crown Sydney | Sydney, Australia Mumbrella Retail Marketing Summit is the retail industry’s most comprehensive marketing conference for top retail and FMCG marketers in Australia. Topic discussions include the impact of eCommerce on telephone sales, behavioral science of locked-on loyalty, and preparing for the future in a circular economy. Attendees can network with peers and discuss cut-through solutions and ideas about fundamental shifts in consumer communication. NA
Emerce Retail 2025 Mar 20, 2025, Warehouse de Zwijger | Amsterdam Emerce Retail is an event to help retail, eCommerce, and brand decision-makers strengthen their retail strategies. Focus discussion areas include digital platforms, omnichannel retail, marketplaces, distinctive customer experiences, and innovation. The event will feature over 25 top speakers and 300 digital decision-makers in retail. Attendees can network and learn about online growth, digital transformation, and customer experiences. Emerce is a forefront destination for identifying emerging technologies and innovative business concepts. View event attendee data
Prosper Show 2025 Mar 25 – 27, 2025, Las Vegas Convention Center | Las Vegas, United States Prosper Show is the ultimate event for marketplace and eCommerce sellers, offering tailored educational sessions, interactive workshops, and networking opportunities to boost efficiency and profitability. Featuring major marketplaces like Amazon, Walmart, TikTok Shop, and Shein, it provides strategies to grow beyond Amazon and access 140+ solution providers. Attendees gain actionable insights, connect with peers, and discover tools to scale their businesses and maximize profits. View event attendee data
Shoptalk 2025 Mar 25 – 27, 2025, Mandalay Bay | Las Vegas, United States Shoptalk hosts a speaker lineup and agenda for business enhancement across eCommerce, marketing, merchandising, physical stores, supply chain, payments, and more. Attendees include industry leaders, retailers, brands, startups, tech companies, investors, real estate operators, media, analysts, and more. The event will also hold an onsite Meetup for optimal networking and collaborating. There will be senior-level speakers, keynotes, workshops, tracks, meetups, exhibits, and more. Some discussion topics include eCommerce innovation, retail live streaming, marketing & data, payments, omnichannel, brand relationships, and more. view event attendee data
Savant eCommerce Stockholm 2025 Mar 26 - 27, 2025, Stockholm, Sweden Savant eCommerce Stockholm, now in its 7th annual edition, brings together over 100 senior eCommerce, marketing, digital, and customer experience leaders from Sweden’s most influential brands. As one of Europe’s most advanced eCommerce markets, Sweden is defined by high digital adoption, sustainability-conscious consumers, and strong economic growth. However, brands face challenges like intense competition and shifting customer expectations, making innovation and cultural insight essential. This event offers winning strategies to navigate these challenges, exceed consumer demands, and drive sustainable growth. NA
Event Name Event Date & Location Event Summary Event Attendee Data
Webshop Trade Days 2025 Apr 2 - 3, 2025, Jaarbeurs Utrecht, The Netherlands Webshop Trade Days 2025 is the central meeting platform for the entire eCommerce sector. The event will have over 250 digital commerce supplies and 200 speakers. Attendees include c-level managers and specialists who want to increase the returns on digital activities. Most attendees are scale-ups, enterprises, and digital newcomers. Thousands of professionals will network to share digital ambitions, knowledge, solutions, insights, and experiences. There will be keynotes, unique content, strategic insights, case studies, exhibitions, and more. NA
Ecommerce Warsaw Expo Apr 3, 2025, Warsaw, Poland Ecommerce Warsaw Expo is Poland’s most important event for online sellers, joining leaders of the eCommerce industry. There will be over 125 exhibitors showcasing their online services and goods. Additionally, there will be four stage areas and a networking cafe. Some featured exhibitors include 3LP, Paxy, PayPal, and Shoper. There will also be various presentation topics related to the eCommerce industry. eCommerce industry leaders are welcome to come for networking and business collaborations. NA
Savant Amsterdam 2025 Apr 3, 2025, Johan Cruyff Arena | Amsterdam, The Netherlands Savant Amsterdam brings together over 250 senior eCommerce, marketing, digital, and fulfillment leaders from the Benelux region's top brands to explore loyalty, retention, innovation, and customer-centric strategies. With advancements in AI, machine learning, and hyper-personalization redefining seamless shopping, logistics innovation and tech-enabled store transformations are driving deeper customer engagement. Attendees will gain actionable strategies to thrive in the rapidly evolving eCommerce landscape. NA
Modern Retail Marketing Summit 2025 Apr 7 - 9, 2025, The Four Seasons Hotel New Orleans, United states Reaching new customers is easier than ever, but building sustainable marketing strategies has become more complex. Marketers must juggle multiple channels, adapt to new distribution platforms, navigate retail media networks, and manage growing pressure to spend wisely—all while pushing boundaries in brand marketing. Success goes beyond conversions; at this event, Modern Retail explores what it takes to create lasting marketing operations and enduring brands. NA
E-Show Barcelona 2025 Apr 9 – 10, 2025, Fira de Barcelona | Barcelona, Spain E-SHOW Next redefines the future of eCommerce by connecting brands, sellers, and consumers with industry leaders offering innovative solutions. This immersive trade show blends advanced technology, creativity, and emerging trends to transform how businesses engage with their audiences and uncover new opportunities. Attendees gain firsthand insights into disruptive trends shaping the eCommerce landscape, experiencing a unique event where technology and creativity merge to inspire innovation and elevate the shopping experience. View event attendee data
Netcomm Forum 2025 Apr 15 – 16, 2025, Allianz MiCo | Milano, Italy Netcomm, Italy's premier digital hub, drives the evolution of businesses toward digital consumers on a global scale. Established in 2005, it unites over 480 members, ranging from international corporations to small and medium enterprises of excellence. As a leader in e-commerce and digital retail, Netcomm fosters the growth of digital commerce, creating value for the Italian economy and its consumers while championing innovation and excellence on both national and international stages. view attendee data
FUTR Europe Summit 2025 Apr 24, 2025, Convene | London, United Kingdom FUTR Europe Summit 2025 is Europe’s only summit focused on fresh thinking and progressive change in the future of retail, marketing, and commerce. The event brings together brands, retailers, corporates, marketplaces, and D2C. Attendee fields include digital, marketing, eCommerce, retail, innovation, and customer experience. Event discussion topics include video, data, AI, retail, payments, eCommerce, advertising, and more. The agenda includes fireside chats, presentations, panels, networking, and 1:1 meetings. view event attendee data
eComm Live Conference 2025 Apr 30 - May 1, 2025, Assembly Buildings Conference Centre, Belfast UK eComm Live is Ireland’s premier eCommerce conference, bringing together professionals from Ireland and the UK to explore the latest internet retail trends, connect with top suppliers, and network with like-minded businesses. Held at the Assembly Buildings Conference Centre and nearby venues, the event offers a packed agenda of learning sessions, networking opportunities, and social events designed to provide valuable insights and connections for success in eCommerce. NA
Event Name Event Date & Location Event Summary Event Attendee Data
Sellers Summit 2025 May 6 – 8, 2025, Westin Ft.Lauderdale Hotel And Resort | Fort Lauderdale, United States Sellers Summit 2025 is the ultimate learning conference with eCommerce brands. The purpose is to create purposeful relationships with other entrepreneurs while learning the latest growth strategies for eCommerce brands. Discussion topics include building a lasting brand, importing goods, domestically sourced products, Amazon sales, advertising campaigns, creating email funnels, high-converting websites, and more. There will be keynotes, 2 main tracks, demos, case studies, workshops, and networking opportunities with around 200 attendees. The conference is for anyone who wants to start a physical products-based eCommerce business or wants to grow. View event attendee data
Converge Africa 2025 May 6 – 8, 2025, International Convention Centre, Cape Town, South Africa Converge Africa is the premier event for stakeholders aiming to navigate and excel in Africa’s rapidly expanding digital commerce ecosystem. With Africa projected to surpass $75 billion in e-commerce market value by 2030, the region represents one of the fastest-growing opportunities in the global e-commerce landscape. The event features five key content tracks—Retail & eCommerce | Omnichannel, Digital Marketing, Payments & Fintech, Digital Security, and Fulfillment | Logistics | Last Mile—offering insights and strategies to capitalize on this transformative growth. View event attendee data
The Business Show - Miami May 7 - 8, 2025, Miami Beach Convention Center | Miami, United States The Business Show Miami offers everything aspiring entrepreneurs and small business owners need to launch or grow their ventures. This event features interactive masterclasses led by industry experts, a CPD-accredited seminar agenda with top speakers, and speed networking sessions, providing invaluable opportunities to learn, connect, and pitch ideas. With over 9,000 attendees expected, it’s the ultimate destination for business professionals seeking inspiration, resources, and growth strategies. NA
World Retail Congress 2025 May 12 – 14, 2025, London Hilton Park Lane | London, United Kingdom World Retail Congress is an event to be inspired by and provided with the tools to adjust to extraordinary and unpredictable times and evolve for success. In a program tailored for senior retail leaders, gain insights from industry trailblazers building resilient and dynamic businesses. Connect with global figures, learn lessons from around the world, and drive smart growth with strategies proven successful in today’s evolving landscape. View event attendee data
IRX & eDX 2025 May 13 – 14, 2025, National Exhibition Centre | Birmingham, United Kingdom IRX 2025 is the ultimate event for retail leaders navigating the fast-evolving eCommerce landscape. Dive into insightful case studies, discover cutting-edge solutions on the vibrant expo floor, and gain actionable strategies to meet consumer demands for faster, cheaper, and greener options. Network with peers, decision-makers, and potential partners, and participate in focused roundtable discussions to exchange ideas and tackle challenges. Stay ahead in the retail revolution with IRX 2025. View event attendee data
Score Conference 2025 May 14, 2025, StageOne Event & Convention Hall, Zurich, Switzerland SCORE! originated in 2014 as "Connect - Digital Commerce Conference" (dcomzh) with a mission rooted in fostering genuine exchange of experiences within the trade industry. Unlike sales events, SCORE! focuses on delivering a true conference experience through industry panels, interviews, and in-depth masterclasses, emphasizing practical insights and expertise shared by the industry, for the industry. NA
Retail Tech 2025 May 14 – 15, 2025, Coffin Fair | Stockholm, Sweden Retail Technology 2025 brings together the Nordics' top decision-makers at the region's largest retail fair, offering an exclusive opportunity to connect with 40,000 influential leaders shaping the future of trade. With a precise mapping of key players, exhibitors gain unparalleled access to buyers driving innovation and embracing cutting-edge solutions. This premier event is a hub for new technology, forward-thinking ideas, and bold visions, providing a platform to present solutions to those leading the industry's evolution. View event attendee data
eTail – Asia 2025 May 14 – 15, 2025, Equarius Hotel | Singapore, Singapore eTail Asia is Asia’s premier eCommerce and digital marketing retail summit. Agenda topics include navigating inflation, new customer outreach, customer retention, streamlining the buying experience across channels, leveraging tech solutions, providing context-sensitive experiences, and more. Attendees include retailers from the full value chain, heads of eCommerce and digital marketing, and other professionals in retail and digital marketing. The event had over 40 solution-focused sessions, 25 networking hours, market research, webinars & podcasts, roundtables, and more. View event attendee data
E-Commerce Expo 2025 May 14 – 15, 2025, Coffin Fair | Stockholm, Sweden E-Commerce Expo 2025 is the Nordics' largest event for online shopping, bringing together over 40,000 key industry decision-makers who shape the future of e-commerce. With a unique and precise mapping of Sweden's e-retailers, this exclusive gathering offers unparalleled opportunities for exhibitors to connect with influential buyers and showcase innovative solutions. Designed for maximum relevance and ROI, the expo is the ultimate platform to drive the future of e-commerce and engage with leaders at the forefront of the industry's evolution. NA
Emerce B2B Digital May 15, 2025, Pakhuis de Zwijger | Amsterdam, The Netherlands Emerce B2B Digital focuses on accelerating growth through digital innovation, highlighting how salestech enables B2B sales teams to prioritize strategy. With the rise of assignment selling and the critical importance of selecting the right platforms, this event explores leveraging technology to boost revenue, fostering a culture of experimentation, and refining business models through digital transformation. Attendees can expect expert sessions, case studies, and valuable networking opportunities to gain actionable insights and drive growth. NA
Savant Berlin 2025 May 15, 2025, Waldorf Astoria | Berlin, Germany Savant Berlin’s 11th Annual Edition unites 250+ senior leaders from top DACH brands to explore strategies for thriving in Germany’s competitive eCommerce landscape. With 77% market penetration, Germany leads Europe, but rising financial pressures demand adaptability. Gain insights to meet evolving consumer expectations and drive growth. NA
World Ecommerce Forum May 15 - 16, 2025, Istanbul, Turkey World Ecommerce Forum is a large-scale event highlighting discussions, trends, challenges, solutions, and more in eCommerce and cross-border eCommerce. Event goals include promoting B2B matches, international business expansion, educating Turkey’s eCommerce potential, developing global business networks, and expanding visions. Attendees include senior professionals, startups, investors, retailers, and sellers in eCommerce. NA
Seamless Middle East 2025 May 20 – 22, 2025, Dubai World Trade Centre | Dubai, United Arab Emirates Seamless Digital Commerce is the premier gathering for digital marketing, e-commerce, retail, and merchant payments professionals to shape the future of the industry. It connects payment providers with merchants and SMEs seeking innovative solutions while bringing together retail and e-commerce leaders to network, share insights, and explore the latest trends. Designed for startups, established players, and SMEs alike, this event fosters new partnerships, delivers valuable industry insights, and drives innovation to stay ahead in the evolving digital commerce landscape. View event attendee data
White Label World Expo 2025 - Frankfurt May 21 - 22, 2025, Messe Frankfurt | Frankfurt, Germany White Label World Expo, the ultimate event for online retailers, sellers, start-ups, and entrepreneurs aiming to elevate their businesses. This unmissable expo connects thousands of professionals with top white and private label goods suppliers and manufacturers, offering unparalleled opportunities for product sourcing and online selling. NA
SubSummit 2025 May 28 – 30, 2025, The Sheraton Dallas Hotel | Dallas, United States SubSummit is the largest meetup of DTC subscription businesses in the world. The event aims to help subscription businesses optimize business models, develop long-lasting business relationships, understand the industry’s evolution, learn from insightful data, and discover the latest industry strategies. The program includes workshops, exhibitions, pitch competitions, keynotes, track sessions, networking, awards, and more. There will be over 2,000 attendees, 225 exhibit suppliers, 100 speakers, and 3,000+ 1-on-1 meetings. View event attendee data
Retail Fest 2025 May 28 – 30, 2025, Gold Coast Convention Centre | Gold Coast, Australia Retail Fest 2025 is an annual gathering of experts from the retail industry to discuss the latest trends and developments. The event’s main purpose is to provide a forum for networking and knowledge sharing among professionals. The event typically attracts retail managers, store owners, and e-commerce professionals. The event will include speeches, panel discussions, and networking opportunities. The topics and themes that will be addressed include the latest technologies and innovations in retail and the challenges and opportunities of the growing e-commerce market. View event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
Shoptalk Europe 2025 Jun 2 – 4, 2025, Fira Gran Via, Barcelona, Spain Shoptalk Europe is Europe’s greatest retail show, highlighting Europe’s retail and grocery ecosystem. There will be over 4,500 attending decision makers, 160 speakers, and 25,000 network meetings (1-in-3 c-level retailer and brand attendance). The program insights focus on business areas across eCommerce, marketing, merchandising, physical stores, supply chain, payments, and more. The tracks include meeting heightened consumer expectations and thriving in a challenging global economy. Global retailers and brands can attend for free. View event attendee data
Future Stores 2025 Jun 4 – 5, 2025, JW Marriott Los Angeles L.A. LIVE | Los Angeles, United States Future Stores is a unique event crafted by retailers for retailers, bringing together influential in-store leaders who are redefining the retail landscape. Attendees connect with experts in in-store, omnichannel, design, operations, and retail, gaining firsthand insights into their challenges and triumphs. The program offers an inside look at the latest trends and practical applications of in-store innovation, showcasing transformative strategies that are reshaping the future of retail. view event attendee data
Retail Innovation Conference & Expo TBA, 2025, McCormick Place | Chicago, United States IRCE (Internet Retailer Conference & Expo) is a connecting point for eCommerce innovators and digital professionals. The event brings peers in eCommerce, digital, marketing, and social media together. Attendees include executives in retail, digital, marketing, and innovation. Agenda topics include solving the new customer acquisition equation, omnichannel expansion, retail media networks, VC events, social communities to join, and more. NA
Emerce E-Commerce Live! Jun 4, 2025, Beurs van Berlage | Amsterdam, The Netherlands Emerce E-commerce Live! is the go-to event for e-commerce professionals, offering bold strategies, innovative cases, and expert insights. Covering topics like social commerce, AI, omnichannel, and frictionless payments, attendees learn from leaders like IKEA and ASICS. With over 100 speakers, seven stages, and networking opportunities, this event connects professionals shaping the future of e-commerce and driving groundbreaking business opportunities. View event attendee data
Denver eCommerce Summit 2025 Jun 10, 2025, Green Spaces | Denver, Colorado, United States Denver eCommerce Summit is a gathering of local eCommerce experts and decision-makers for retailers, brands, merchants, and solution providers. Attendees include enterprises, SMBs, independent retailers, consultants, expert solution providers, and more. There will be idea-sharing, education, networking, panel discussions, presentations, one-on-one meetings, and more. Topics include strategy, marketing, operations, customer experience, payment, shipping, loyalty, and more. NA
Retail CIO Connect Jun 10 - 11, 2025, Twickenham Stadium, United Kingdom Retail CIO Connect 2025 is an invitation-only forum for IT leaders from UK’s top retailers. Invitees consist of senior-level decision makers profiled on their interests. The event will host senior-level learning, benchmarking IT strategies, meeting handpicked solution providers, and more. Additionally, there will be small-group sessions and open networking. Some network participants include Lego, eBay, Dyson and Hello Fresh. NA
Outdoor Retailer Summer Show 2025 Jun 18 – 20, 2025, Salt Palace Convention Center | Salt Lake City, United States Outdoor Retailer Summer Show is one of the largest global B2B trade events serving the outdoor industry and is the largest outdoor industry tradeshow in North America. The event’s purpose is to launch the summer outdoor season, influence buying decisions, connect brands and retailers early, and celebrate the outdoor community. The event gathers industry brands, retailers, suppliers, leaders, reps, decision-makers, designers, and key stakeholders for influential business and conversations. Attendees will network and enjoy exhibitors launching new brands and products for implementing new business. View event attendee data
Malaga Econgress un 20, 2025, Palace of Fairs and Congresses of Malaga | Malaga, Spain The XIII edition of eCongress Málaga returns as an in-person event, featuring industry-leading speakers exploring topics like Artificial Intelligence's role in digital marketing, strategies to boost brand visibility and attract customers, SEO for online store growth, managing reputational crises, and innovative marketing approaches to elevate your business. Entrepreneurs and online business owners won't want to miss this opportunity to gain valuable insights and connect with experts in the field. NA
eTail London 2025 Jun 24 – 25, 2025, Queen Elizabeth II Centre | London, United Kingdom eTail UK is an eCommerce and omnichannel conference for European retailers. The event aims to help retailers increase profits for online businesses. There will be interactive, action-packed strategies, peer-to-peer conversations, and connections with top minds from UK’s most successful and innovative retailers. Attendee positions include eCommerce and digital marking specialists, directors, department heads, executives, c-level professionals, senior management, and more. Attendees will also participate in or learn from small group roundtables, speaker Q&A sessions, creative think tanks, and more. View event attendee data
K5 Future Retail Conference 2025 Jun 24 – 25, 2025, Estrel Berlin | Berlin, Germany K5 Conference gathers digital retail players for eCommerce corporate strategy insight, speaker presentations, masterclasses, networking opportunities, and more. Expect 4000 attendees, 400 speakers, 200 partners and exhibitors, and 50 masterclasses. Most attendees are eCommerce decision-makers, leaders, professionals, startups, founders, investors, technology experts, students, and more. Previous speakers include Julia Bosch, CEO and co-found of Outfittery. view event attendee data
CommerceNext 2025 Jun 24 – 26, 2025, New York Hilton Midtown | New York City, United States CommerceNext unites digital, marketing, and retail technology leaders to share ideas, foster growth, and elevate strategies. Build meaningful connections with peers and industry leaders from brands like Tapestry, Estée Lauder, and Walmart. Gain actionable insights and big-picture strategies through in-person and virtual content designed to supercharge decision-making. Explore partnerships with technology providers to leverage AI, scale marketing, and optimize eCommerce performance for accelerated growth. View event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
NRF Nexus 2025 Jul 14 – 16, 2025, Terranea Resort | Rancho Palos Verdes, United States NRF Nexus 2025 is where technology, marketing, and digital innovators intersect. The event gathers the brightest retail minds and senior-level experts. Attendees will experience educational and networking opportunities to learn about the retail industry’s latest innovations and deliver best-in-class consumer experiences. Future-focused discussion topics include MarTech innovation, AI automation, omnichannel technologies, hyper-personalization, CRM, and more. The event highlights specialized content, no pitches, senior-level expertise, and effortless networking. view event attendee data
Online Retailer Conference & Expo – Sydney Jul 23 – 24, 2025, ICC Sydney | Sydney, Australia Online Retailer Conference & Expo is the top meeting destination for the eCommerce industry to access relevant strategical insights, solutions, technologies, and networking opportunities in Australia. Attendees include digital, retail, technology, marketing, and eCommerce professionals. Industry backgrounds of attendees include fashion, personal & recreational goods, B2B services, media, IT, finance, variety stores, and more. In addition to networking activities, there will be case studies, panel discussions, featured insights, and more. The expo includes tailored education and solution providers. View event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
Retail IT Connect 2025 Aug 4 – 5, 2025, Chicago Marriott Downtown Magnificent Mile | Chicago, United States Retail IT executives face converging challenges, from persistent cybersecurity threats to the transformative impact of AI on business processes. Macroeconomic pressures and evolving consumer behaviors push leaders to automate tasks and manage with fewer resources, while data management remains a key hurdle. Retail IT Connect offers a platform to benchmark strategies, connect with solution experts, and explore impactful innovations in AI, security, and compliance to drive efficient, customer-focused technology decisions. view event attendee data
eTail Boston 2025 Aug 11 – 14, 2025, Sheraton Boston Hotel | Boston, United States eTail Boston will transform retail by helping business owners increase their profits with learning experiences that include learning disruptive strategies, strategic conversations, and networking with America’s most successful retailers. The event consists of over 30 hours of discussion groups, creative think-tanks, sessions, roundtables, and other networking activities. Most attendees are seniority-level leaders in c-suite, VP, head, director, manager, and specialist positions. Background job functions include digital, product, marketing, and eCommerce fields. View event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
NRF 2025: Retail's Big Show Europe (Paris Retail Week) Sep 16 – 18, 2025, Paris Porte de Versailles | Paris, France In 2025, Paris Retail Week transforms into NRF Retail's Big Show Europe, thanks to a partnership between NRF and Comexposium, creating Europe’s most dynamic retail event. With over 20,000 participants, the event offers unparalleled networking opportunities, more than 200 inspiring talks and workshops, and 370+ exhibitors showcasing cutting-edge products and services. Highlights include the Paris Retail Awards and Innovation Tours, making it an essential gathering for the retail community. view event attendee data
Shoptalk Fall Meetup 2025 Sep 17 – 19, 2025, Chicago, United States Shoptalk Fall is a meeting and collaboration event that brings a large group within the retail industry together for double opt-in meetings and small group discussions. Attendees include brands, retailers, media analysts, startups, tech companies, solution providers, experts, investors, agencies, firms, and more associated with retail. Many attendees include VP, c-level, manager, and director professionals. Attendees can meet potential customers and solution providers, discover new technology, uncover startups, launch products, meet potential investors, and more. view event attendee data
Ecommerce Expo London 2025 Sep 24 – 25, 2025, ExCeL London | London, United Kingdom eCommerce Expo London is driving the future of eCommerce with over 10,000 retailers, brands, and 200 industry-leading solution providers. The event is the UK’s largest event in the field of eCommerce. Attendees include retailers, agencies, media owners, emerging eCommerce professionals, and more. There will be programs, one-to-one meetings, panel debates, multi-track conferences, networking opportunities, and more. Some conference topics include purpose-driven marketing, driving growth with marketplace technology, the future of CRM, automatically improving core web vitals, omnichannel, digital commerce, and more. view event attendee data
EHI Connect 2025 Sep 30 – Oct 1, 2025, Denkquartier | Düsseldorf, Germany EHI Connect is an event designed to break patterns, reinvent solutions, brainstorm, and examine the world of eCommerce and retail. Event attendees include retail and eCommerce decision-makers, managers, and related professionals (i.e., omnichannel, fulfillment, logistics, IT, and marketing managers). Some discussion topics include social commerce, women in eCommerce, platforms and marketplaces, new business models, CX, eCommerce software, fulfillment, logistics, and more. The event features insightful speakers, discussions, networking, and more. view event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
eCommerce Expo Asia 2025 Oct 8 - 9, 2025, Marina Bay Sands Convention Centre, Singapore eCommerce Expo Asia 2025 brings together Asia’s leading technology providers, innovators, and the brightest marketing minds to discover the emerging trends and most pertinent issues in eCommerce, retail, and marketing technology. The event is co-located with Technology for Marketing Asia. Attendees include founders, leaders, decision-makers, VPs, directors, suppliers, analysts, chiefs, managers, specialists, and more. Attendee backgrounds include eCommerce retail, logistics, supply chain, cross-borders, marketing, and more. NA
Customer Engagement Summit 2025 Oct 9, 2025, Evolution | London, United Kingdom The Customer Engagement Summit is set to redefine how businesses connect with their customers, embracing a revolutionary shift toward deeper, more impactful engagement. Now hosted at Evolution London, the event features a state-of-the-art venue with six specialized stages, a main stage for dynamic case study presentations, and unparalleled networking opportunities. With engaged customers driving a 23% boost in profits, revenue, and relationship growth, the summit offers turnkey solutions, branding opportunities, and thought leadership to help businesses thrive in a customer-centric future. NA
White Label Expo Las Vegas 2025 Oct 15 - 16, 2025, Las Vegas Convention Center | Las Vegas, United States The White Label World Expo is the ultimate event for online retailers, sellers, start-ups, and entrepreneurs looking to elevate their businesses. With 300 exhibitors, 150 seminars, and industry-leading keynote speakers, it offers unmatched opportunities for networking and growth. Explore sustainable sourcing, product showcases, and insights at the E-Market Research Hub, and celebrate breakthrough advancements with the Innovation Awards. Connect with top suppliers and manufacturers to take your business to the next level. view event attendee data
Richmond E-Commerce Forum Autumn Oct 19 - 21, 2025, Rimini Grand Hotel | Rimini, Italy Richmond E-Commerce Forum Autumn is a forum dedicated to business matching in the eCommerce sector. The event is aimed at eCommerce professionals (top managers) in Italy to bring together supply and demand and bring new ideas, solutions, and innovation to the sector. The event includes conferences, seminars, meetings, networking, exhibitions, and more. The appointment system is based on the indication of interest by the participants. Confirmed event attendees comprise CEOs, founders, department heads, coordinators, and more. NA
The Business Show LA Oct 22 - 23, 2025, Los Angeles Convention Centre | Los Angeles, United States The Business Show provides a platform for entrepreneurs looking to start a business or SMEs looking to grow and develop their businesses. The event has over 300 exhibitors, 8,000 business owners and SMEs, seminars, panel debates, keynotes, networking, and more. Masterclass discussion topics include financing, trademarks, locating properties, marketing, and more. Exhibitor services and products focus on helping attendees build and grow businesses. There will also be a franchise, future working, and sustainability zones. NA
eTail Nordic TBA, 2025, Sweden eTail Nordic is the leading Nordic retail and eCommerce event designed to help participant businesses and brands maintain momentum and growth. The event brings hundreds of retailers and brands together to network, learn from inspirational keynotes, participate in small interactive groups, and more. Discussion topics include optimizing omnichannel strategies, super-charging customer experiences, leveraging the latest fulfillment strategies, digital innovations, and more. The event’s benchmark goals include maintaining, transforming, creating, driving, and meeting business and customer expectations. NA
Event Name Event Date & Location Event Summary Event Attendee Data
The Retail Summit Nov 11 - 12, 2025, Atlantis, The Palm, Dubai The Retail Summit is a premier gathering of global retail leaders dedicated to shaping the industry's future through collaboration and innovation. Since its launch in 2018, it has brought together the brightest minds in retail, offering world-class speakers, immersive content, and impactful networking opportunities. The 2025 edition promises to be the most thought-provoking yet, attracting 790 attendees from 57 nationalities, with 37% at the C-suite level and 54% representing retailers, making it an essential event for driving meaningful change and fostering purposeful engagements. NA
Savant eCommerce Munich 2025 Nov 11 - 12, 2025, Munich, Germany Savant eCommerce Munich 2025 is an exclusive conference for senior executives in leading retails and eCommerce surrounding Bavaria and DACH areas. The event focuses on dominating industry issues and challenges like rises in inflation and distribution costs. The event provides high-level presentations, networking, case study presentations, interactive panel discussions, and roundtables. Discussions include D2C marketing, omnichannel strategies, customer journey personalization, data restrictions, and more. NA
White Label Expo London 2025 Nov 12 – 13, 2025, ExCel London, England White Label Expo is an event for business leaders and entrepreneurs in online retail. It discovers the most trending and innovative products and provides countless networking opportunities. There will be 150 speakers and seminars, and 300 exhibitors. The event will have theatres and summits for keynotes, Amazon Pro, online strategy, and opportunities and investments. Exhibitor sectors include apparel, food and drink, marketplace, health and beauty, tech, pet supplies, and more. Keynote discussion topics include eCommerce conversion rate optimization, branding purpose, multi-channels, and more. View event attendee data
ECOM'21 2025 TBA, 2025, Hanzas Perons, Riga, Latvia ECOM21 is the premier Baltics Fintech and eCommerce Conference, offering a two-day networking experience that brings together decision-makers and C-level executives from over 250 companies. Attendees can engage in interactive workshops, gain critical insights from expert keynotes, and expand their networks through business-speed-dating sessions and exclusive evening events. With early access to a networking app, connections can begin weeks before the event, making ECOM21 an essential platform for collaboration and growth in financial technology and digital commerce. NA

Check back soon for more events.

The post Ecommerce Events: The Best Ecommerce & Retail Conferences Guide for 2025 appeared first on Vendelux.

]]>
Women’s Conferences: The Best Women’s Events Guide for 2025 https://vendelux.com/blog/womens-conferences/ Fri, 13 Dec 2024 13:00:00 +0000 https://vendelux.com/?p=10629 Attending women’s conferences and other women-led leadership events and activities will empower women to be more confident and comfortable in positions of power and the journey toward such achievements. Many women’s conferences and events are held each year. This guide …

Women’s Conferences: The Best Women’s Events Guide for 2025 Read More »

The post Women’s Conferences: The Best Women’s Events Guide for 2025 appeared first on Vendelux.

]]>

Attending women’s conferences and other women-led leadership events and activities will empower women to be more confident and comfortable in positions of power and the journey toward such achievements.

Many women’s conferences and events are held each year. This guide lists the top events women must attend in 2025 to take their companies’ event marketing strategy to the next level.

Women’s conferences hold a special place in the professional world, particularly valuable for those in leadership and marketing.

These events provide more than just a networking platform; they offer a unique space where women can share specialized knowledge and experiences pertinent to their roles in various industries.

Why Women’s Conferences are Essential

Tailored Best Practices for Women: Women’s conferences provide a platform to discuss unique challenges and opportunities in the workplace, offering tailored strategies to navigate professional journeys. These events foster a deeper understanding of career growth, including topics like regret and how it shapes decision-making. They also promote an engaging workplace, a conversation that inspires women to thrive.

Support and Empowerment: Data from the Global Gap Index indicated a rise in women’s participation in leadership roles – from 33.3% in 2016 to 37% in 2024. Despite this progress, many women still face hurdles in having their potential recognized. Women’s conferences act as a support system, providing a platform for exchanging advice, exclusive interviews, and inspiring conversations that empower women to transform their work environments.

Features of Women’s Conferences

  • Keynote Speakers: Featuring top-caliber conference speakers and new keynote speakers, these events bring together brilliant minds to share lessons in resilience, recovery, and career growth.

  • Breakout Sessions: Interactive sessions offer insights from past conference attendees, career coaches, and industry experts.

  • Year-Round Engagement: Many women’s conferences extend beyond the event itself, offering a continuous network of support and learning through podcasts, interviews, and ongoing discussions.

Women’s conferences are among some of the must-attend in-person events for female professionals seeking to grow better and work smarter. They are part of the nation’s largest network of women’s professional events, providing opportunities to learn from inspiring conversations and practical lessons learned. These events are not just annual gatherings but a year-round source of empowerment and professional development for women committed to excellence in their careers.

What are these events?

Conferences:

Conferences are professional gatherings crucial for women aiming to advance in their careers. These events often feature women’s professional conferences, where top-caliber conference speakers and industry leaders provide insights. Women’s conferences are key platforms for learning and empowerment, offering attendees a chance to engage in inspiring conversations, gain deeper understanding in their fields, and hear advice and exclusive interviews from past conference attendees.

Conventions:

Conventions, typically organized by membership-based women’s organizations, focus on cultivating leadership and business acumen among female professionals. These conventions are not only excellent for personal growth but also serve as prime venues for B2B lead generation across various industries.

Exhibits/Expos:

Expos and exhibits tailored to women offer relaxed environments for networking and business development. They present entrepreneurs with women-centric products and services a direct line to their target market, facilitating meaningful connections and business opportunities.

Seminars:

Seminars provide an intimate setting for in-depth learning from expert speakers and brilliant keynote speakers. These smaller gatherings are perfect for participatory learning, allowing attendees to delve into specific topics and gain valuable insights from new keynote speakers and thought leaders.

Trade Fairs:

Trade fairs are industry-specific and generally exclusive to industry professionals. As essential B2B events, they offer opportunities for women to expand their professional networks, engage in meaningful dialogues, and explore potential collaborations.

Workshops:

Workshops at women’s events focus on professional development and empowerment. They are designed to help women gain confidence and practical skills, with lessons in resilience, recovery, and career growth. Often facilitated by career coaches and experts, these workshops are part of the largest network of women’s conferences, offering year-round learning and development opportunities.

These various events provide a comprehensive approach to professional growth for women, fostering a network of women’s professional development and offering resources to help them work smarter and better. From conference speakers sharing lessons learned to breakout sessions that foster resilience, these events are integral to helping women thrive in their respective fields.

Best Women’s Conferences

In 2021, women started 49% of new businesses in the United States. It showed significant growth from 28% in 2019. It’s more important than ever for women leaders to attend activities that will take their businesses to the next level. 

Here are key factors to consider when selecting impactful women’s conferences in 2025:

  • Topics: Focus on conferences offering insights that will support essential labor efforts or address engaging workplace practices to fuel your business growth.

  • Location: Factor in travel and accommodation costs to decide if an out-of-state event justifies the investment. Prioritize conferences where the benefits align with the expense.

  • Participants: Networking is essential. Assess the attendee profile to ensure the conference connects you with individuals who can provide meaningful support or foster data-driven event marketing.

  • Size: Smaller gatherings encourage deeper interactions, while larger events bring a broader range of speaker announcements and learning sessions, creating more opportunities for knowledge-sharing.

Conferences are critical networking events. Check attendance profiles and consider if an event is favorable for data-driven event marketing.

Carefully selected conferences can help you connect with like-minded women, support the essential labor of caregivers, and leave past mistakes behind to create a happy and engaging workplace.

Event Strategy for Conferences

Conferences are excellent opportunities to meet fellow women leaders and professionals within the industry. 

Preparing for Women’s Professional Conferences

Attending women’s events and women’s professional conferences offers a unique opportunity to connect with the largest network of women’s professionals and leaders. To make the most of these events, here are some strategies:

Know the Participants: Research the speakers and attendees beforehand. This will help you craft talking points and pitches, maximizing the networking opportunities at women’s professional conferences.

Prepare Business Cards: Equip yourself with both physical and digital business cards. Exchanging contact details is essential for fostering connections within the network of women’s conferences.

Wear Your Brand: Represent your business visually through branded merchandise or accessories. This can be a simple pin, wristband, or even a water bottle with your logo, making your brand memorable to other attendees.

Take Notes: Document key insights and potential partnership opportunities. This information is invaluable for sharing with your team and leveraging the lessons learned from brilliant speakers.

Prepare Talking Points: Develop conversation starters and topics related to your brand before attending the event. This preparation will enable you to engage in more meaningful and inspiring conversations and advice with fellow attendees.

By following these tips, you can ensure a productive experience at any women’s professional conference. Whether you are a past conference attendee or a first-timer, these strategies will help you engage smarter through a deeper understanding and make the most of the event, potentially leading to resilience and recovery in your professional journey. Remember, each conference welcome is an opportunity to expand your network and grow your business.

Women Conferences Attendee Data: Event Intelligence

Event intelligence will help you choose conferences you should attend. Data will guide you to identify events that will drive positive ROI. 

Event intelligence encourages the purposeful selection of events and ensures opportunities to network with your target audience at the right time. You can build strong relationships with other professionals within your industry. 

By anticipating the appropriate conferences for your business, you can reserve attendee slots as early as possible and gain a competitive advantage. 

womens conferences attendees

Event Planning

Essential to planning a successful women’s conference year round is coordinating with your sales and marketing teams. Utilize an event planner such as the one Vendelux offers, you can streamline the planning process and ensure everyone is on the same page. By incorporating event management technology and maintaining a readily accessible event calendar, you can effectively budget for the year and align sales and marketing goals. Ensure team alignment by involving them in the planning stage, allowing for open communication and shared ideas.

Women’s Events to Attend in 2025

If you are a woman in a male-dominated industry, attending these events provides a safe space to network, share your experiences, and learn from the women who overcame similar obstacles. 

This list of the top women’s conferences you must attend this year has a long history of making a difference in women and the companies they lead. 

Here is a list of upcoming women’s conferences, expos, and more:

Event Name Event Date & Location Event Summary Event Attendee Data
NMHC Women’s Event 2025 Jan 27, 2025, Manchester Grand Hyatt | San Diego, United States NMHC's premier event for women leaders is now even more exciting with the new partnership with the Commercial Real Estate Women (CREW) Network. This gathering offers attendees a chance to learn from industry experts on critical issues and provides plenty of opportunities for making new connections and strengthening existing ones. view event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
California Conference for Women 2025 Feb 12, 2025, San Jose McEnery Convention Center | San Jose, United States The California Conference for Women is the latest event in the nation's largest network of women’s conferences, joining those held annually in Pennsylvania, Texas, and Massachusetts. With a mission to elevate and expand women’s impact in the workplace and beyond, these nonpartisan, nonprofit conferences gather thousands of professionals to connect, recharge, and be inspired by a supportive community. View event attendee data
The Women in Tech SEO Festival Feb 19 - 20, 2025, London, England The WTSFest marketing and SEO conference is back in London, now offering an enhanced two-day experience with 10 insightful talks by top industry speakers, four interactive workshops, and ample networking opportunities. Attendees can build lasting connections, learn from leading experts, and find valuable career advancement opportunities, making it a must-attend event for those looking to excel in the industry. NA
The 8th International Conference on Future of Women 2025 Feb 20 - 21, 2025, Bangkok, Thailand The 8th International Conference on Future of Women 2025 is an event focusing on empowering women. The event unites diverse global research, stories, and case studies in parallel sessions. There will be networking and publishing opportunities as well. There will be presentations, panels, keynotes, discussions, storytelling, workshops, networking, and more. NA
Event Name Event Date & Location Event Summary Event Attendee Data
Women in Publishing Summit 2025 Mar 5 - 8, 2025, Virtual The 8th Annual Women in Publishing Summit is the largest 4-day online conference dedicated to women, and those who identify as women, in the publishing world. This event supports aspiring and established authors in honing their craft, while helping publishing professionals broaden their skills and network. It’s a place for both groups to connect and find the people they need to succeed. NA
THE 2025 NATIONAL CONFERENCE FOR WOMEN Mar 5, 2025, virtual The Conferences for Women series features an array of influential women leaders, ranging from Nobel Laureates and CEOs to today's foremost thinkers. These events foster career growth and new connections within a nurturing community. Attendees gain practical guidance from top national experts on professional and personal advancement. NA
Women of Power Summit 2025 Mar 5 - 8, 2025, Bellagio, Las Vegas, United States Women of Power Summit is a professional leadership conference designed especially for executive women of color. The event will gather over 1,500 corporate professionals and businesswomen. Attendee positions include mid- to senior-level managers, C-level executives, decision-makers, HR officers, and diversity officers. There will be interactive workshops, restorative activities, coaching sessions, networking opportunities, and more. NA
Women in Tech Conference Mar 6, 2025, Millennium Gloucester Hotel | London, United Kingdom Women in Tech Conference aims to empower, promote, and upskill women's careers in tech. The event will discuss and provide actionable, transformational strategies and the latest tech advancements and trends. Specific discussion topics include AI and machine learning, changing tech culture, advancing mid-level career opportunities, and more. The event will consist of speakers, panel discussions, coaching workshops, and dedicated speed networking. NA
2025 Simmons Leadership Conference Mar 20, 2025, Virtual - Hynes Convention Center | Boston, United States The Simmons Leadership Conference serves as a powerful catalyst for transformative change, welcoming thousands of leaders for an uplifting and empowering one-day experience. Attendees engage in thought-provoking discussions led by distinguished keynote speakers, with each session designed to inspire, impart wisdom, and offer actionable insights for today’s workplace. NA
The Rising 2025 Mar 20 - 21, 2025, Bangalore, India Rising 2025 takes a profound look into the journey of achieving organizational diversity, equity, and inclusion (DEI), moving beyond surface-level narratives. Rather than simply showcasing success stories, the summit focuses on the practical methods, actions, challenges, and adaptive strategies involved in reaching DEI milestones. Recognizing that progress in DEI is a complex, evolving path, this event is dedicated to unpacking the depth of these transformative efforts. NA
Event Name Event Date & Location Event Summary Event Attendee Data
Women in Cyber Security (WICYS) 2025 Apr 2 - 5, 2025, Gaylord Texan Resort & Convention Center | Grapevine, United States The WiCyS conference is the leading event dedicated to recruiting, retaining, and advancing women in cybersecurity, fostering a supportive community of engagement and encouragement. This technical conference unites women and allies across academia, research, government, and industry to strengthen the field of cybersecurity. View event attendee data
Womens Leadership Conference Apr 3, 2025, Ernest N. Morial Convention Center | New Orleans, United States Women's Leadership Conference gathers hundreds of businesswomen to accelerate professional development. Discussion topics on the agenda include diversity and inclusion leadership strategies, how to communicate effectively as a rising young professional, and motivation and discipline. The event is partnered and collaborating with the New Orleans Chamber of Commerce and Fidelity Bank P.O.W.E.R. (Potential of Women Entrepreneurs Realized) and local women's organizations. NA
WTSFest Portland 2025 Apr 3, 2025, Portland, Oregon, United States WTSFest Portland is a full-day marketing and SEO conference showcasing 10 exceptional speakers across four key themes: Analyze industry trends, advance with future-proof strategies, innovate through emerging technologies, and empower career growth. This inaugural event offers insights, inspiration, and actionable takeaways for professionals eager to excel in the ever-evolving marketing landscape. NA
Women Impact Tech Chicago 2025 Apr 17, 2025, Chicago, United States Women Impact Tech unites 1,200+ women engineers and leaders with companies championing diversity and innovation. Engage in panel discussions, keynotes, and workshops on topics like AI innovations, acing technical interviews, generative AI's creative future, career growth strategies, and emerging technologies. Join to network, gain new skills, and stay updated on tech trends from industry experts. NA
W North Conference Apr 30 - May 2, 2025, Fairmont Chateau Whistler | Whistler, Canada W North Conference is a global gathering of influential women leaders to empower each other, strengthen communities, and push for gender equality. The event provides high-level leadership training, networking, and inspirational talks from global leaders. Activity sessions, keynotes, workshops, networking opportunities, and more will be on the agenda. Although the event is open everyone, it is especially designed for women in business and women entrepreneurs for instant support networks and opportunities. NA
Event Name Event Date & Location Event Summary Event Attendee Data
Tech Up For Women New York May 6, 2025, New York City, United States Tech Up for Women serves as a central resource and educational platform on the latest technology trends. This event is dedicated to empowering women across various industries by emphasizing the application of new technologies. Past discussions have covered topics such as purposeful technology creation, digital transformation expectations, inclusive leadership, LinkedIn brand building, eCommerce, and more. Notable past speakers include Barbara Humpton of Siemens and Leticia Ricks from Amazon. NA
Women in Tech USA 2025 May 6 – 7, 2025, Gaylord National Resort & Convention Center | National Harbor, United States Women in Tech USA is back, bringing together over 1,500 women in tech, diversity advocates, allies, and changemakers under the theme “Leading the Digital Revolution.” This two-day event focuses on navigating the AI-driven Industrial Revolution with strategic insight into disruptive technologies and essential skills for talent development and retention. Attendees will gain the tools needed to lead, adapt, and thrive in a rapidly evolving digital landscape. View event attendee data
Women In Tech Global Conference May 20 – 22, 2025, - WTGC2025 will feature 3 Virtual Summits and several In-Person Satellite Events for Maximum Engagement and Accessibility The Women in Tech Global Conference gathers 100,000 women, minorities, and allies in tech to drive innovation and impact. The hybrid event features live training, keynotes, panels, workshops, and networking, with 500+ speakers and 9,500 ambassadors. Themes include women leading forward, future tech, and career growth, covering topics like breaking barriers, cloud technologies, eCommerce, and more. View event attendee data
2025 IWF World Leadership Conference May 21 - 23, 2025, New York, United States The World Leadership Conference and Gala in New York honors 50 years of women driving global change. It explores the transformative impact of women's leadership in sectors like technology, health, and media, highlighting their role in reshaping workplace dynamics and advancing gender equality. NA
Event Name Event Date & Location Event Summary Event Attendee Data
WTSFest Berlin 2025 Jun 13, 2025, Berlin, Germany WTSFest Berlin is a full-day marketing and SEO conference featuring 10 outstanding speakers across four themes: analyze industry insights, advance with future-ready strategies, innovate through cutting-edge technologies, and empower professional growth. Returning for its second edition, this event promises valuable knowledge and inspiration for marketing professionals in a dynamic setting. NA
European Women in Tech un 25 - 26, 2025, RAI Amsterdam Convention Centre | Amsterdam, Netherlands European Women in Technology brings together over 5,000 women in tech, diversity advocates, and change-makers to explore the theme "Leading the Digital Revolution." Over two days, attendees will gain insights on navigating the AI-driven Industrial Revolution, developing strategies for disruptive technologies, and building talent to thrive in a rapidly evolving digital landscape. NA
Event Name Event Date & Location Event Summary Event Attendee Data
Women Impact Tech West 2025 Jul 24, 2025, Virtual, United States Women Impact Tech 2025 is dedicated to empowering women in technology through community building, barrier-breaking, impactful contributions, and creating opportunities. The conference features panel discussions with expert insights, networking sessions, entertainment, resume critiques, practice interviews, and more. Key discussion themes encompass augmented reality, productivity strategies for tech professionals, and the current landscape of Diversity, Equity, and Inclusion (DEI). NA

Check back soon for more events.

Event Name Event Date & Location Event Summary Event Attendee Data
Tech Up For Women West Coast Sep 18, 2025, San Diego, CA Tech Up for Women is a hub for resources, education, and technology trends. The event empowers women in all industries, focusing on applying new technologies. Discussion topics in past events included creating technology with purpose, what to expect in digital transformation, new leadership realities designed for inclusion, brand building on LinkedIn, eCommerce, and more. Previous guest speakers include Barbara Humpton from Siemens and Leticia Ricks from Amazon. NA
Women Impact Tech Southeast 2025 Sep 25, 2025, Virtual Women Impact Tech Southeast brings hundreds of women in tech together for an event of learning, connecting, and thriving. Attendees will explore opportunities to make impacts, forge new paths, break barriers, empower others, build communities, and more. There will be keynotes, panel discussions, networking opportunities, and more. Attendees can also participate in resume reviews and mock interviews. NA
Event Name Event Date & Location Event Summary Event Attendee Data
ChIPs Global Summit 2025 Oct 15 - 17, 2025, Washington, D.C., United States ChIPs Global Summit fosters the advancement of women in technology, law, and policy through diverse perspectives and engagement. Open to ChIPs' global network of 5,000 members and allies, the summit features keynotes, panel discussions, fireside chats, and networking opportunities. Previous topics included health privacy in the digital era, Web 3.0, intellectual property in beauty, judicial trends, and hot issues in IP law. NA
WTSFest Philadelphia 2025 Oct, 2025, Philadelphia, United States WTSFest Philadelphia is a full-day marketing and SEO conference featuring 10 expert speakers across four themes: analyze industry trends, advance with forward-thinking strategies, innovate through emerging technologies, and empower career growth. Returning for its third edition, this event offers valuable insights and networking opportunities for marketing professionals. NA
SOCAP Live '25 October 27-29, 2025, San Francisco, United States SOCAP Live convenes the most engaged and diverse impact investing community in the world, being the flagship event and leading convener in the impact economy. It is the largest action-oriented gathering where investors, entrepreneurs, and social impact leaders come together to accelerate progress against the world's toughest challenges through market-based solutions. The event invites changemakers from every sector globally to discuss the impact of catalyzing investable and profitable businesses and industries. NA
Event Name Event Date & Location Event Summary Event Attendee Data
Women in Tech Northeast 2025 Nov 6, 2025, Boston, United States Women in Tech Northeast unites the world's most powerful diversity champions, who are all working to ensure that tech is inclusive and accessible to everyone. The event explores the most important technologies in today's quickly changing world and learns about the new revolutionary concepts changing the future in The New Frontier. Women in tech attendees will network for community building and experience workshops, expert-led sessions, and more. NA
Women In Tech - WebSummit Nov 10 - 13, 2025, Altice Arena & Fil | Lisbon, Portugal Women in Tech - WebSummit is committed to changing the event's gender ratio and empowering women across the globe by fostering networking opportunities, building mentorship programs, and nurturing online women in the event's tech community. At the 2024 event, 42% of attendees were female. Attendees enjoyed expert discussions and sessions, networking opportunities, software lead generation, interactive Q&As, masterclasses, brand awareness, and more. NA
WTSFest Melbourne 2025 Nov 2025, Melbourne, Australia WTSFest Melbourne is a full-day marketing and SEO conference featuring 10 expert speakers across four themes: analyze industry trends, advance with future-ready strategies, innovate through emerging technologies, and empower career development. This inaugural Australian edition offers insights and networking opportunities for marketing professionals. Check back for updates on conference news! NA

Come back soon for December 2025 events.

The post Women’s Conferences: The Best Women’s Events Guide for 2025 appeared first on Vendelux.

]]>
Leadership Conferences: The Best Leadership Events Guide for 2025 https://vendelux.com/blog/leadership-conferences/ Thu, 12 Dec 2024 13:00:00 +0000 https://vendelux.com/?p=13245 Leadership Conferences: An Introduction In a rapidly evolving business world, emerging leaders often ask themselves which leadership conferences are truly impactful. While it may seem like a straightforward question, the answer can significantly influence professional growth. With an array of …

Leadership Conferences: The Best Leadership Events Guide for 2025 Read More »

The post Leadership Conferences: The Best Leadership Events Guide for 2025 appeared first on Vendelux.

]]>

Leadership Conferences: An Introduction

In a rapidly evolving business world, emerging leaders often ask themselves which leadership conferences are truly impactful. While it may seem like a straightforward question, the answer can significantly influence professional growth.

With an array of leadership conferences emerging rapidly, pinpointing those that offer genuine returns, not just in terms of investment but also in learning and experience, can be a challenge. 

Have you ever felt like you’ve attended an impactful conference and yet missed out on something crucial? You’re not alone, and we are here to assist! Our guide aims to navigate you through the expansive world of leadership conferences by answering these questions:

  • Why is advanced planning essential?
  • How can attendee data be effectively utilized?
  • Which 2025 conferences should be on your radar?

Curious? Let’s jump right in!

Whether you’re a first-timer or seeking to elevate your conference experience, we’ve got you covered for your upcoming event!

Different Types of Leadership Conferences

Leadership conferences are diverse, each designed to cater to different audiences, from global leaders to emerging talent, and address a variety of leadership aspects. Here’s a glimpse into the array of leadership conferences available:

General Leadership Conferences: These events are tailored for a broad audience, including business leaders and senior executives. They cover universal leadership principles, emerging trends, and key skills applicable across various industries.

Industry-Specific Leadership Conferences: These conferences are focused on specific sectors like healthcare, tech, and finance. They address unique leadership challenges and strategies within these industries, often featuring keynote presentations from top leaders in the field.

Women’s Leadership Conferences: Aimed at empowering women in leadership, these conferences tackle gender-specific challenges and biases, offering a platform for women leaders to share experiences and growth strategies.

Youth Leadership Conferences: Targeting students and early-career professionals, these events focus on cultivating leadership abilities among young strategic growth forum participants, fostering the next generation of global leaders.

Executive Leadership Conferences: Designed for C-level executives and business leaders managing high-growth companies. These events often include breakout sessions and one-on-one meetings, addressing high-level strategic challenges and leadership in large organizations.

Entrepreneurial Leadership Conferences: Focused on founders and startup leaders, these conferences tackle entrepreneurial challenges, growth strategies, and innovation in leadership, perfect for high growth entrepreneurs.

Educational Leadership Conferences: Geared towards educational administrators and health professionals, addressing challenges in education management, curriculum development, and community service.

Attending leadership conferences like the Future Festival World Summit or the Strategic Growth Forum can be a transformative experience. These events promise world-class community engagement, professional development opportunities, and employee engagement strategies. Whether you’re seeking to enhance your leadership abilities or looking for upcoming conferences to network with other leaders, these events offer invaluable insights and connections.

Best Leadership Conferences

Choosing the right leadership conference from so many options can be tough. Here’s a simple guide to help you find success at the top leadership conferences:

Set Clear Goals: Ask yourself: What do you want from the conference? Whether you’re looking to learn new leadership skills, meet new people, or focus on a specific leadership area, be clear about your aims.

Research the Conferences: Look into the details. Read reviews from past attendees, see who the speakers are, and check the organizers’ reputation to judge the conference’s quality.

Review the Agenda: Go through the conference schedule. Pick out sessions and talks that match your interests or career goals.

Focus on Networking: If you want to build professional connections, choose conferences known for good networking opportunities like scheduled networking breaks or group discussions.

Match Your Leadership Interests: Make sure the conference covers the type of leadership you’re interested in, whether that’s top-level leadership, educational leadership, or business startup leadership.

Look for Interactive Sessions: If you like hands-on learning, attend conferences with workshops or practical leadership activities.

These steps will help you find a leadership conference that boosts your skills and fits your career path.

Leadership Conferences Marketing Strategy

Event marketing is the key to shining in leadership conferences. How can you ensure your marketing hits the mark? Relying on a data-driven approach is crucial to maximize results and elevate your brand’s standing at these events. Consider the impact of renowned conferences like Women Lead Festival and CFO Leadership Conference West. They deliver a range of learning and networking experiences, catering to various leadership dimensions.

Leadership Conference Attendee Insights

Diving into a leadership conference without any insight? That’s a rookie move. It can leave you feeling out of the loop and might not land you the results you’re aiming for. What’s the secret weapon? AI-powered event intelligence, thanks to Vendelux. 

With Vendelux you can leverage attendee insights to see exactly who will be attending an event before it begins. If you’re like many b2b event marketers, one of the most difficult and time consuming parts of your job is determining which events to attend. Wouldn’t it be nice to plug in your CRM and see exactly which events your ICP will be attending? Well now you can!

Vendelux eliminates uncertainties, helping you select leadership conferences that promise the highest return on investment. Once onboarded, you can list out individuals or entities you’re keen on networking with. Vendelux then guides you with a curated list of events they’re likely to attend. Networking at leadership events has never been this strategic!

leadership conferences attendees

Leadership Conference Planning

Digital event planners? An undeniable essential! They’re the bridge between your sales and marketing teams, ensuring everything runs seamlessly. Integrating one is crucial when devising a strategic approach for leadership conferences.

These planners present a full-circle view of your objectives, from pinpointing potential leads to analyzing engagement figures. You get a comprehensive insight into your conference goals, allowing for targeted planning. Embracing a well-defined blueprint guarantees you’ll extract maximum value from every leadership event.

A digital event planner is fundamental for top-notch conference orchestration. It aids in selecting the ideal events, fostering connections with attendees, monitoring your ROI, and progressively refining your marketing initiatives. Maintain a structured and polished approach, and the rewards will be evident.

Best Leadership Conferences to Attend in 2025

Here are a list of the best upcoming leadership conferences:

Event Name Event Date & Location Event Summary Event Attendee Data
Governance Institute Leadership Conference 2025 Jan 12 - 15, 2025, The Ritz-Carlton, Naples | Naples, Florida, United States Stay up-to-date on current healthcare and board governance topics and earn continuing education credits through this valuable educational resource. Experience inspiring presentations that foster learning and team building for boards, healthcare executives, and medical staff leadership. Connect with similar organizations facing common challenges through in-person networking opportunities. Expand your knowledge, network, and professional growth all in one event. NA
2025 NBAA Leadership Conference Jan 27 – 29, 2025, Omni Amelia Island Resort | Amelia Island, United States The 2025 NBAA Leadership Conference offers a transformative three-day experience designed to elevate leadership skills through interactive sessions on effective communication, emotional intelligence, and strategic thinking. By focusing on the core principles of leadership growth and development, this event empowers attendees to lead with clarity and purpose, fostering exceptional outcomes for both individuals and their teams. View event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
2025 NASFAA Leadership & Legislative Conference & Expo Feb 9 – 12, 2025, JW Marriott | Washington, United States This learning opportunity is tailored for financial aid administrators seeking professional growth, wider networking opportunities, and aspiring to become leaders on their campus, within their association, or in their professional field. View event attendee data
NSCA Business and Leadership Conference 2025 Feb 25 - 27, 2025, Irving, TX, United States Join integrators, technology manufacturers, and NSCA Business Accelerators and Member Advisory Council members to learn from experts on winning in business, fostering a positive workplace culture, leading with emotional courage, creating distinction, and attracting new talent to the industry. Join this gathering of industry professionals to gain valuable insights and strategies for success. NA
Event Name Event Date & Location Event Summary Event Attendee Data
Gartner Digital Workplace Summit 2025 Mar 12 – 13, 2025, Gaylord Texan Hotel & Convention Center | Grapevine, Texas, United States Join the Gartner Digital Workplace Summit to connect with top experts, influential leaders, and architects in the digital workplace arena. Collaborate with professionals in similar roles or organizations to exchange ideas, broaden perspectives, and tackle challenges together. Engage with like-minded peers to share insights, experiences, and uncover innovative solutions that can transform your digital workplace strategies. view event attendee data
PAR International Leadership Conference 2025 Mar 20 - 22, 2025, Opatija, Croatia Join Croatia's unique professional and scientific conference on leadership since 2012. Let us help you stand out and become exceptional! Connect with inspiring individuals at the intersection of higher education and the economy. Learn from eminent experts in leadership, business management, economics, education, and entrepreneurship. Engage with modern-day leaders, share skills, and get inspired by the greatest minds. Expand your professional network and forge lasting partnerships at this perfect opportunity. NA
Event Name Event Date & Location Event Summary Event Attendee Data
Restaurant Leadership Conference 2025 Apr 13 – 16, 2025, JW Marriott Phoenix Desert Ridge Resort & Spa | Phoenix, United States RLC serves as the premier destination for restaurant executives to refine their leadership abilities, tackle industry challenges, and network with fellow senior leaders. Featuring an impressive lineup of speakers, including top chain executives, financial specialists, and leadership mentors, the event boasts over 100 thought leaders ready to share their knowledge. Attendees can expect to leave with a wealth of ideas and insights to enhance their business growth. view event attendee data
New York City IT Leadership Forum 2025 Apr 23, 2025, Albany, New York, United States The IT Leadership Forum is a selective gathering of current and emerging technology leaders, alongside industry partners who offer their support. This exclusive event offers a collaborative environment where leaders can come together to address critical policy, management, and leadership issues that shape the future of digital government. It provides a unique opportunity to share insights, network, and collectively navigate the challenges of leading in the digital era. NA
Event Name Event Date & Location Event Summary Event Attendee Data
LTC 100 Leadership Conference 2025 May 18 – 21, 2025, The Ritz-Carlton, Naples | Naples, United States LTC 100 is the premier gathering for skilled nursing facility (SNF) leaders, dedicated to inspiring excellence in leadership, strategy, and innovation across the sector. This invitation-only event brings together C-level executives from top providers for a dynamic experience featuring action-oriented thought leadership, innovative models, and transformative technologies shaping skilled nursing. With a fast-paced, high-energy format, LTC 100 fosters meaningful connections among industry peers, offering fresh perspectives and solutions to drive organizational success. view event attendee data
EntreLeadership Summit 2025 May 18 - 21, 2025, Gaylord Rockies Resort & Convention Center | Denver, United States Experience the transformative power of personal and team growth at this year's EntreLeadership Summit. Regardless of your industry or company size, immerse yourself in priceless leadership lessons that inspire and empower. Discover new heights for your business and embrace this opportunity to shape your future. NA
T3 Leadership Summit May 19 – 21, 2025, Omni PGA Frisco Resort | Frisco, United States The T3 Leadership Summit, hosted annually by T3 Sixty, is an exclusive, invitation-only think tank designed for CEOs and C-suite executives in the residential real estate industry. Tailored for forward-thinking leaders, the summit focuses on exploring innovation and driving change. With no agents, pay-to-play elements, or trade exhibitions, the event maintains its intimate and high-caliber nature, limiting attendance to 350 top executives and industry leaders. View event attendee data
C2 Montréal 2025 May 20 - 22, 2025, Grand Quay of the Port of Montréal, QC, Canada C2 Montréal unites over 5,000 participants from 50+ countries and 1,000+ businesses for a unique three-day event blending conference, festival, and interactive experiences. With 100+ visionary speakers, the event fosters meaningful connections across diverse industries, placing people’s stories and perspectives at the heart of discussions to inspire innovation and drive development. NA
Change Leadership Conference 2025 May 28, 2025, TBA | Toronto, Canada The Change Leadership Conference 2025 is designed to equip leaders, senior managers, and change professionals with the skills to navigate and drive change effectively in today’s dynamic business environment. With inspiring talks, interactive workshops, and networking opportunities, the event brings together 300+ professionals globally to explore strategies for creating a culture of change, managing resistance, and boosting ROI from change initiatives. NA
Event Name Event Date & Location Event Summary Event Attendee Data
HDA Business and Leadership Conference 2025 Jun 1 – 4, 2025, JW Marriott Orlando, Grande Lakes | Orlando, United States Exclusively for HDA member companies, the conference gathers top executives, thought leaders, and influential managers to engage in strategic discussions on pressing industry issues. Connect with peers and trading partners across all levels of the healthcare supply chain, while maximizing efficiency through one-on-one business appointments. With informative sessions and valuable networking events, the BLC is a must-attend for industry insights and relationship-building. view event attendee data
CFO Leadership Conference 2025 Jun 2 – 4, 2025, Westin Boston Seaport District | Boston, United States The CFO Leadership Conference brings together top finance professionals from diverse industries for three days of collaboration, peer-tested strategies, and actionable insights. Designed to help finance leaders navigate critical issues, accelerate growth, and improve profitability, the event features real-world advice from CFOs and renowned experts. Attendees gain best practices to make strategic decisions, avoid costly mistakes, and stay ahead in their roles, with 92% of participants being top finance or accounting decision-makers in their organizations. View event attendee data
PPA Summer Leadership Conference 2025 Jun 8 - 10, 2025, ICONA | Avalon, United States This year's Summer Leadership Conference will embark on a transformative journey that includes the Velocity Matrix exercises. Discover your EntreType, aligning with your entrepreneurial path. Assess your risk tolerance and its impact on decision-making. Reflect on your revenue sources and envision their evolution. Address organizational weaknesses and develop resolutions. Identify potential acquisition targets. Gain insights into financing options and alternatives. Build a solid business plan for the future. NA
TEPSA Summer Leadership Conference 2025 Jun 10 - 12, 2025, Round Rock Kalahari | Texas, United States The TEPSA Summer Conference brings together Texas PK-8 school leaders for a dynamic event focused on bold ideas and innovative strategies reshaping education. Attendees gain actionable insights, enhance skills, and build meaningful connections through over 100 sessions on trending topics, an interactive exhibit hall showcasing cutting-edge educational services, and engaging networking opportunities. The conference also offers deep-dive Master Classes with featured experts for an immersive learning experience. NA
Inspiring Leaders Leadership Conference 2025 Jun 12 - 13, 2025, ICC | Birmingham, United Kingdom Immerse yourself in a transformative experience at the tenth annual Inspiring Leadership Conference. This exclusive event is designed specifically for UK school education leaders, providing a much-needed opportunity to step away from daily responsibilities and fully engage in leadership reflection, networking, and learning. Join a diverse community of like-minded professionals and be inspired by a remarkable lineup of high-profile speakers who bring captivating stories from various backgrounds and industries. NA
HOSA International Leadership Conference 2025 Jun 18 - 21, 2025, Gaylord Hotel and Convention Center, Nashville, United States Experience the HOSA International Leadership Conference, featuring four dynamic general sessions, HOSA University for members and advisors, engaging exhibits by health organizations, and competitive events showcasing leadership and technical skills. Participate in the annual business meeting, attend Educational Symposium workshops on healthcare issues, and connect with like-minded individuals from around the world. NA
ACCESSE 25 Leadership Conference Jun 23 - 25, 2025, W Philadelphia Hotel | Philadelphia, United States ACCESSE24 offers a distinctive experience, integrating leadership development, peer-to-peer connections, and expertise in managing STEM societies. With customized sessions designed for professionals in the field, this event sparks new perspectives and innovative ideas. Explore a range of thought-provoking topics tailored to STEM society professionals, expanding your knowledge and fostering valuable connections. This transformative event empowers you to thrive in the ever-evolving landscape of science, technology, engineering, and math. NA
Event Name Event Date & Location Event Summary Event Attendee Data
International Conference on Leadership and Management 2025 Jul 24 - 25, 2025, Toronto, Canada The International Conference on Leadership and Management brings together academic scientists, researchers, and scholars to share experiences and research on all facets of leadership and management. It serves as a premier interdisciplinary platform for presenting and discussing recent innovations, emerging trends, challenges, and practical solutions in these fields, fostering collaboration among researchers, practitioners, and educators. NA
Event Name Event Date & Location Event Summary Event Attendee Data
The Global Leadership Summit 2025 Aug 7 - 8, 2025, South Barrington, IL, United States & digital Join a global community of change-driven, growth-minded individuals like yourself at The Global Leadership Summit. With over 25 years of experience, this event offers fresh, practical, and hope-filled leadership development training. It goes beyond a mere conference, providing a supportive community where you can refresh your leadership perspective and enhance your skills. Be inspired to voice your vision for a better future alongside like-minded individuals. NA
eWN ICON 2025 Aug 13 - 16, 2025, Dallas TX, United States Experience the #1 women's entrepreneur Conference annually at ICON Conference. Join this diverse, inspiring, and supportive environment, where accomplished achievers gather. Through their membership community, they offer access to extraordinary products, services, and resources, empowering women to launch, grow, and scale their businesses. Their mission is to support one-million women entrepreneurs in achieving one-million dollars in annual revenue. NA
NGLCC International Business & Leadership Conference 2025 Aug 19 – 22, 2025, Las Vegas, United States Join the 2025 International Business & Leadership Conference, the largest LGBTQ event in the business world. This globally recognized conference offers innovative leadership programming, networking, and engagement opportunities for over 2,000 LGBTQ and allied business leaders. Experience inspiring keynotes, educational programs, the B2B Boot Camp, Marketplace Expo, and one-on-one Matchmaker meetings with Fortune 500 companies. Don't miss this cutting-edge conference designed to empower and connect the LGBTQ business community. View event attendee data
EHS Today Safety Leadership Conference 2025 TBA, 2025, Gaylord Rockies Resort and Convention Center | Colorado, United States The 14th annual Safety Leadership Conference provides a platform for companies striving to achieve excellence in safety. Industry experts and representatives from America's Safest Companies will share insights on developing and maintaining a strong safety culture. Attendees will gain knowledge on encouraging best practices, implementing transformative safety leadership, ensuring OSHA compliance, utilizing plant floor safety technology, and building a world-class safety program. NA
Event Name Event Date & Location Event Summary Event Attendee Data
LeadDev New York 2025 Sep 3 – 4, 2025, Metropolitan Pavilion | New York, United States Don't miss LeadDev New York, the conference for engineering managers! Join hundreds of technical leaders and expand your network while gaining valuable insights and learnings. Enhance your effectiveness in your role, organization, and career with tools and frameworks. Build leadership skills, technical capabilities, and high-performing teams through behind-the-scenes case studies, practical advice, and global community networking. View event attendee data
IEC Global Leadership Conference Cartagena 2025 Sep 7 - 10, 2025, Cartagena, Colombia The IEC Global Leadership Conference is a one-of-a-kind gathering that brings together business owners, presidents, CEOs, and decision-makers from the egg industry worldwide. This conference offers a platform to collaborate, exchange ideas, and address the latest issues and trends impacting the industry. With a blend of business discussions, networking opportunities, and social activities, it provides an ideal setting to foster meaningful connections and maximize professional growth. NA
World Diversity In Leadership Conference 2025 Sep 18 - 19, 2025, Edmonton Convention Centre | Edmonton, Canada The World Diversity in Leadership Conference focuses on the theme "Navigating New Frontiers: Embracing Diversity and Inclusion in the AI & Automation Era," addressing the integration of diversity and inclusion within transformative technological advancements. Exploring how organizations can create inclusive, equitable environments, the conference offers insights into embedding diversity into AI strategies to drive innovation, enhance decision-making, and foster sustainable growth. NA
Event Name Event Date & Location Event Summary Event Attendee Data
CFO Leadership Conference Fall 2025 Oct 6 - 8, 2025, Hyatt Regency Austin | Austin, United States Join a diverse group of finance professionals from various industries and organizations to address critical issues essential for staying up to date in your role. Benefit from peer-tested tactics and strategies that drive growth and profitability regardless of economic conditions. Immerse yourself in three days of practical advice and insights from CFOs and renowned experts. Gain valuable knowledge about trends, explore options, and discover best practices to enhance strategic thinking and avoid common mistakes. NA
NESA Fall Leadership Conference 2025 Oct 16 - 19, 2025, Istanbul, Turkey Experience the transformative power of the NESA Fall Leadership Conference, a premier event dedicated to fostering the professional growth of educational leaders. Immerse yourself in an engaging community of like-minded individuals, where inspiration and collaboration thrive. Discover new insights, exchange ideas, and embark on a journey of personal and professional transformation. Join this year's event to ignite your leadership potential and drive positive change in education. NA
QCS Leadership Conference 2025 Oct 19 - 21, 2025, Hilton Boston Park Plaza Hotel | Boston, United States Join this year's QCS Annual Conference, designed exclusively for QCS members and approved supply partners in the food and beverage manufacturing industry. This forum provides a comprehensive platform of tools, resources, solutions, and support to help you navigate and excel in the face of ongoing disruptions. Discover valuable insights and strategies to make informed business decisions, optimize operations, and drive greater efficiency and profitability in your organization. NA
Event Name Event Date & Location Event Summary Event Attendee Data
International Conference on Educational Leadership Nov 1 - 2, 2025, San Francisco, United States The International Conference on Educational Leadership is designed to convene top academic scientists, researchers, and scholars for the exchange and sharing of their experiences and research findings in all areas of Educational Leadership. This conference serves as an essential interdisciplinary platform where researchers, practitioners, and educators can showcase and discuss recent innovations, trends, issues, and practical challenges and solutions in the realm of Educational Leadership. NA
International Conference on Leadership and Management Nov 4 - 5, 2025, New York, United States The International Conference on Leadership and Management is designed to gather academic scientists, researchers, and scholars to share their research and experiences in all facets of Leadership and Management. This leading interdisciplinary event offers a space for presenting and discussing the latest innovations, trends, and challenges, along with practical solutions in these fields. NA
Event Name Event Date & Location Event Summary Event Attendee Data
International Conference on Leadership and Management 2025 Dec 16 - 17, 2025, Quebec City, Canada The International Conference on Leadership and Management is designed to gather academic scientists, researchers, and scholars to share their research and experiences in all facets of Leadership and Management. This leading interdisciplinary event offers a space for presenting and discussing the latest innovations, trends, and challenges, along with practical solutions in these fields. NA

The post Leadership Conferences: The Best Leadership Events Guide for 2025 appeared first on Vendelux.

]]>
Education Conferences: The Best Education Events Guide for 2025 https://vendelux.com/blog/education-conferences/ Mon, 09 Dec 2024 13:00:00 +0000 https://vendelux.com/?p=14085 Education Conferences: An Introduction In the world of education, staying informed and up-to-date is crucial. Selecting the right education conference is key to ensuring you and your institution gain valuable insights and ideas. Not all education events are created equal, …

Education Conferences: The Best Education Events Guide for 2025 Read More »

The post Education Conferences: The Best Education Events Guide for 2025 appeared first on Vendelux.

]]>

Education Conferences: An Introduction

In the world of education, staying informed and up-to-date is crucial. Selecting the right education conference is key to ensuring you and your institution gain valuable insights and ideas. Not all education events are created equal, so it’s important to choose those that align with your goals and provide the best return on investment for your time and effort.

This guide explores various education conferences available, including international education conferences, highlighting their significance and potential impact.

We focus on how careful planning is essential for maximizing your attendance, especially for education professionals looking to develop professionally and bring innovative teaching strategies back to their classrooms.

We spotlight top education conferences in 2025, known for their educational movers and shakers and featured speakers. From conferences focusing on innovative online instruction methods to hands-on learning experiences, these events are action-packed with new insights and the latest research in education.

These conferences aren’t just for educators; they’re also vital for those involved in program committee work, scientific committee research, or those who share knowledge on improving online education.

With a focus on areas like teacher retention, at-risk students, and developing innovative educational strategies, these events provide a platform for networking and collaboration among educators and other professionals.

Attending these education events prepares every educator ready to embrace new challenges and opportunities, armed with the latest insights and strategies to make a significant impact in their educational environments.

Different Types of Education Conferences

The world of education is vast and diverse, with conferences covering virtually every aspect imaginable. Let’s explore the types of education conferences that cater to various interests and professional needs:

Educational Research Gatherings:

Focus: Education leaders gather to concentrate on special topics such as curriculum design, student learning processes, and effective online education. They are ideal for those interested in the innovative teaching strategies conference or online teaching conference.

Features: Attendees can expect expert talks, showcases of new research, and group discussions that explore significant ideas and the challenges they present. These events often publish conference proceedings, adhering to strict publication ethics.

Education Shows and Fairs:

Audience: Perfect for educators looking for the latest teaching tools and products, including those focused on how to improve online instruction.

Features: These events feature companies demonstrating their newest educational technologies, hands-on trials of innovative tools, and networking opportunities with other educators and industry professionals.

Educational Workshops:

Audience: Educators seeking practical experience or new teaching methods at an at-risk students conference, particularly in areas like science education and how to improve online instruction.

Features: These workshops offer intense training sessions, deep dives into specific educational topics, and opportunities to earn professional certifications.

Education Big Meets:

Overview: Grand-scale conferences that examine the overarching themes and big-picture issues in education, often attended by education leaders.

Features: Keynote speeches by renowned figures in education, panel discussions on current hot topics, and networking sessions with some of the brightest minds in the field.

Each type of conference provides a unique summit experience, whether it’s through action-packed events, engaging with other educators, or exploring innovative ideas.

They are platforms for submitting articles with a digital object identifier and for following links to the latest developments in international teaching and learning.

Attending these conferences is a chance to connect with a global community of education professionals committed to shaping the future of learning.

Best Education Conferences

Navigating the vast array of education conferences can be overwhelming. To simplify your decision-making process, here’s a practical guide:

Define Your Objectives:

First, identify your primary aim. Are you looking to gain new knowledge, share your innovative teaching strategies, or network with fellow educators and education leaders? Your goal will shape your choice.

Research Thoroughly:

Investigate the conference’s history. Review feedback from past attendees, explore the topics covered in previous years, and look into the profiles of featured speakers. If you’re interested in areas like improving online instruction or classroom management, ensure the conference has a strong focus on these aspects.

Consider Costs and Location:

Ensure the conference is financially feasible for you, taking into account travel and accommodation expenses. Popular conference cities like New York and Las Vegas might offer more networking opportunities but can also be more expensive.

Examine Conference Content:

Check if the conference offers sessions, workshops, or poster sessions that align with your interests, whether it’s school climate, student success, or developing innovative online instruction methods.

Evaluate Networking Opportunities:

If building connections is a key goal, look for conferences known for facilitating networking. Some events might have specific sessions or activities designed for this purpose.

Professional Development Focus:

For those seeking professional growth, prioritize conferences offering certification or workshops, particularly if you are an educator working with at-risk students or looking to develop professionally.

Check Publication Ethics and Practices:

If you plan to submit articles, verify the conference’s publication ethics, including anti-plagiarism policies and the use of Crossref similarity checks powered by iThenticate software.

Global Perspective:

International conferences can provide broader insights into global issues in education and are ideal for those looking to expand their understanding of international teaching practices and learning environments.

By considering these factors, you can choose an education conference that not only aligns with your professional needs but also offers the potential for new insights, learning experiences, and meaningful connections with education professionals from various countries.

Whether you’re a teacher, a member of a conference or program committee, or an education leader, these conferences are invaluable for staying updated with the latest research and innovations in education.

Education Conferences Marketing Strategy

Promoting and networking at education events is critical for all, from solo tutors to larger institutions. But without a plan, it’s easy to miss out. You need data-driven strategies to stand out.

In 2025, education events are buzzing. Find those that fit your institution’s goals and audience. You have many choices, from big ones like the Global Education Meetup to niche ones like the Tech-in-Education Show. Each caters to a different group and gives a unique vibe.

To improve your Education event marketing, consider using specialized tools, especially when it comes to data-driven strategies. With Vendelux you’re able to leverage event intelligence in the form of attendee insights to discover exactly who will attend an event before it happens, which allows you to boost your event marketing ROI.

Long past are the days of guess-work when it comes to choosing the right events to attend. You can now discover which events your ICP is actually attending!

Key Tips:

  1. Pick Wisely: Define your goals before signing up. Understand if you’re attending to learn, advertise, or make connections.
  2. Clear Message: To grab attention amidst many new ideas, have a crisp and potent message that mirrors your institution’s core values.
  3. Stay Confident: Education events can be extensive and intimidating. Remember, you belong there. Be proud of what you bring to the table.
  4. Network Proactively: Just being there isn’t enough. Engage in conversations, participate actively, and scout for collaboration avenues.

Whether you aim to connect with educational thought leaders or innovative teachers, Vendelux equips you to be ready. Schedule discussions, select workshops, and build connections even before the conference begins.

The result? You get more from every event and have an advantage over others. Networking isn’t just an extra thing with Vendelux; it’s strategic, boosting your conference value.

Use this event wisdom and refine your approach to education events.

Education Event Insights: Leveraging Event Intelligence for Maximum Impact

The value of an event often lies in the caliber of its attendees. Educational organizations and companies prioritize events that promise significant returns, whether through increased brand recognition or meaningful lead generation. The most worthwhile events are those where your ideal customer profile (ICP) is actively engaged, either as participants or sponsors.

With Vendelux, the uncertainty of event selection is eliminated. You can effortlessly create a target list and pinpoint exactly which events your key audiences are attending, ensuring your efforts are focused where they matter most. It’s a streamlined, data-driven approach to achieving your event goals.

education conferences attendees

Education Conference Planning

Proper planning for education events is a must. A smart move is adopting a digital event planner, ensuring team members can collaborate seamlessly.

An easy-to-view calendar can spotlight the upcoming education events and who from your team is going. The key is to lay out goals and tactics for every event so all know what’s expected.

Keep your entire team on the same page when getting ready for education events. Vendelux can be a big help here.

A sturdy planning tool eases budgeting and setting aims. Keep a visual of your event calendar and be clear about each plan. Get everyone involved in planning to guarantee the best outcomes.

Best Education Conferences to Attend in 2025

Here are a list of the best upcoming education events:

Event Name Event Date & Location Event Summary Event Attendee Data
2025 MLA Annual Convention Jan 9 – 12, 2025, Hilton New Orleans Riverside | New Orleans, United States The MLA 2025 Convention highlights exceptional teaching and research while addressing the need for improved working conditions. The presidential theme encourages reflection on how teaching and research can drive meaningful change. The goal is to envision a future where work environments empower professionals to achieve their aspirations. view event attendee data
36th Ann Ferren Conference Jan 9 - 10, 2025, Virtual | Washington D.C. The Ann Ferren Conference provides a platform for the AU community to collaborate and exchange insights on enhancing teaching and research at American University. Members can share their valuable experiences and expertise, fostering a collective effort towards advancing educational practices and academic exploration within the university. NA
Future of Education Technology Conference Jan 14 – 17, 2025, Orange County Convention Center | Orlando, United States For more than four decades, the National Future of Education Technology Conference has brought together education leaders and professionals from around the globe to explore new technologies, share best practices, and address critical issues. FETC is renowned among educators and technologists as the ultimate platform to connect with thought leaders and pioneers who are spearheading advancements in classrooms, schools, and districts. View event attendee data
Get Your Teach On Las Vegas 2025 Jan 18 - 20, 2025, Westgate Las Vegas, Las Vegas, United States Get Your Teach On Las Vegas 2025 offers three days of keynotes, research-based workshops, and inspiring sessions to elevate your teaching. Featuring influential educators, motivational speakers, and engaging entertainment, this conference empowers teachers to create impactful, engaging lessons while uplifting both the educator and the individual. NA
AAC&U Annual Meeting 2025 Jan 22 - 24, 2025, Marriott Marquis | Washington, United States Connect with fellow educators from colleges and universities worldwide at our event. Engage in discussions with thought leaders in higher education. Explore the important connection between liberal education and democracy. Stay updated on the latest advancements in contemporary liberal education practices. Develop effective strategies to advocate for liberal education within your campus and beyond. NA
Bett UK 2025 Jan 22 – 24, 2025, ExCeL London | London, United Kingdom Bett, the world’s largest Education Technology exhibition, brings together educators from across the education spectrum with over 600 innovative EdTech and resource solution providers. This premier event showcases cutting-edge products and services revolutionizing education, offering opportunities to explore advancements and connect with industry leaders to enhance teaching and learning. View event attendee data
Heads Conference 2025 Jan 30 - 31, 2025, Swissôtel | Chicago, United States Calling all Heads of Schools! Come together and join your fellow leaders to rejuvenate, reconnect, and strengthen your leadership skills. Embrace the power of collaboration and learn from expert speakers handpicked for your benefit. Discover the exciting opportunities that await you! NA
Event Name Event Date & Location Event Summary Event Attendee Data
LitCon: Literacy Conference Feb 1 - 4, 2025, Columbus, OH, United States LitCon, North America's largest K-8 literacy conference, celebrates 40 years of empowering educators. Hosted by the Reading Recovery Council of North America (RRCNA), this transformative event brings together the literacy education community to inspire and enhance teaching practices. NA
2025 TCEA Convention & Exposition Feb 1 – 5, 2025, The Austin Convention Center | Austin, United States The 2025 TCEA Convention & Exposition in Austin, Texas, gathers educators from all levels, including teachers and administrators, for a week of professional growth, collaboration, and discovery. This industry-leading event offers insights into educational technology through engaging sessions and opportunities to connect, celebrating the dedication of K-16 educators. View event attendee data
Georgia International Conference on Information Literacy Feb 7 - 8, 2025, Virtual The Georgia International Conference on Information Literacy (GICOIL) brings together educators, librarians, media professionals, writing instructors, and graduate students to exchange research and best practices in teaching information literacy. This event provides a platform for collaboration, offering valuable insights and practical strategies to enhance information literacy in educational settings. NA
Crisis Leadership in High Education Feb 11 - 14, 2025, Harvard Kennedy School, Cambridge, MA, United States Tap into the collective knowledge of Harvard Kennedy School's crisis management and Harvard Graduate School of Education's higher education experts. This program equips college administrators with the skills to effectively handle crises, establish protocols to mitigate future risks, and instill confidence in the safety, security, and prosperity of their institutions. Don't miss your chance to attend this conference on leadership in higher education. NA
17th Annual Conference on Higher Education Pedagogy Feb 12 - 14, 2025, Blacksburg, Virginia, USA Experience the pinnacle of pedagogical excellence and cutting-edge research in higher education at our prestigious conference. Explore a wide range of sessions that explore disciplinary and interdisciplinary instructional strategies, outcomes, and research. Join over 350 passionate faculty and instructors committed to teaching excellence as we gather to advance the frontiers of higher education. Don't miss this opportunity to be inspired and collaborate with the best in the field. NA
Innovative Schools Summit | New York Feb 12 – 15, 2025, Marriott Marquis | New York, United States Join a dynamic community of educators to connect with peers, build meaningful networks, and gain valuable insights from distinguished speakers. Learn from the experiences and strategies shared by national experts, designed to empower professional growth and success in the classroom. This enriching opportunity offers a chance to enhance teaching skills and advance careers in education. View event attendee data
2025 National ESEA Conference Feb 19 – 21, 2025, Austin Convention Center | Austin, United States Immerse yourself in the expertise of renowned education leaders and experts, with exclusive content found nowhere else. Choose from over 140 sessions led by top education professionals, delivering timely and impactful information, enhanced by engaging interactions with attendees and presenters. Don't miss the opportunity to hear from four exceptional keynote speakers who will inspire and inform your educational journey. View event attendee data
Teaching Stronger Brains 2025 Feb 20 - 22, 2025, Hotel Fairmont San Francisco | San Francisco, United States This conference focuses on the "science of student brain strengths," exploring ways to create hopeful, character-driven schools and promote learner ownership. Sessions include strength-based teaching, empowering neurodiverse students, fostering gratitude and hope, and building student agency to motivate learners in today’s challenging educational landscape. NA
WISE Conference Feb 20 – 22, 2025, Wake Forest University | Winston-Salem, United States WISE (Worldwide Intercultural Student Experience) is the premier conference for faculty leaders, program coordinators, and administrators seeking to enhance students' intercultural skills and awareness during their study abroad programs and beyond. Gain valuable knowledge and skills that will empower you to support students in their global learning journey and promote a more interconnected world. View event attendee data
2025 ITEC IT Conference Feb 21, 2025, Nevada, IA, USA Experience the pinnacle of educational technology innovation at ITEC's IT Conference. An unparalleled event for K-12 IT administrators and professionals, this gathering offers sessions exploring the complexities of integrating technology in schools. Gain valuable insights and strategies to advance IT practices in education while connecting with peers and industry experts. This is a key opportunity to learn, network, and drive innovation in school IT systems. NA
EDUGATE 2025 Feb 23 - 25, 2025, Kempinski Royal Maxim | New Cairo, Egypt EDUGATE is a prominent educational service and consultancy firm specializing in higher education and skills development across the Middle East and North Africa. It introduces cutting-edge innovations and expertise in international education to Egypt and the region through two key avenues: EDUGATE consultancies and the annual EDUGATE university fair and forum. NA
2025 European Learning & Teaching Forum Feb 27 – 28, 2025, University College Cork | Cork, Ireland The European Learning & Teaching Forum, organized by EUA, provides a space for participants to share insights and discuss advancements in learning and teaching across European universities. This event integrates input from member institutions with EUA's extensive policy work in European higher education, fostering collaboration and shaping the future of education in Europe. View event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
National Youth Advocacy and Resilience Conference Mar 2 – 5, 2025, Hyatt Regency Savannah | Savannah, United States For over 32 years, the National Youth Advocacy and Resilience Conference has offered impactful training for professionals dedicated to youth well-being, including educators, counselors, psychologists, social workers, criminal justice professionals, and community leaders. view event attendee data
2025 AIEA Annual Conference Mar 2 - 5, 2025, Marriott Marquis | Houston, United States The AIEA 2025 Annual Conference, themed "Building Bridges: Leading Internationalization in a Changing World," will bring together leaders, scholars, and practitioners to explore opportunities and innovations in international higher education. Amid global transformation, including geopolitical shifts, social changes, and technological advancements, this gathering serves as a platform to foster collaboration, embrace change, and drive progress in higher education. NA
SXSW EDU 2025 Mar 3 – 6, 2025, Austin, Texas, United States Immerse yourself in the transformative world of education at the SXSW EDU Conference & Festival, a four-day event packed with captivating sessions, interactive workshops, enriching learning experiences, mentorship opportunities, film screenings, visionary competitions, an expo, and valuable networking moments. Join learners, practitioners, entrepreneurs, and visionaries as they share groundbreaking stories, address complex challenges, and forge innovative paths towards the future of education. Prepare to be inspired and discover new horizons at this unparalleled event. View event attendee data
Education 2.0 Conference USA 2025 Mar 4 – 6, 2025, Luxor Hotel & Casino | Las Vegas, United States The Education 2.0 Conference’s Spring 2025 edition will focus on transforming education through innovative approaches to curriculum design, inclusive teaching practices, and emerging technologies. Discussions will explore STEM education and the diverse perspectives shaping modern learning, fostering a more dynamic and equitable educational landscape. View event attendee data
Innovations 2025 Mar 9 – 12, 2025, Grand Hyatt San Antonio River Walk | San Antonio, United States The Innovations Conference, in its 28th year, is a premier event for professionals focused on advancing teaching, learning, leadership, and the community college experience. This international forum fosters collaboration among academic leaders and showcases cutting-edge community college programs worldwide. view event attendee data
Utah Early Childhood Conference 2025 Mar 14 – 15, 2025, UNIVERSITY OF UTAH | Salt Lake City, United States Participate in an inspiring annual conference designed to energize and empower early childhood professionals. Engage in training sessions led by renowned experts, build meaningful connections through networking opportunities, and explore innovative solutions from leading early childhood exhibitors. This event offers an enriching experience to expand knowledge, foster creativity, and elevate practices in early childhood education. View event attendee data
27th Annual Impacting Student Learning Conference Mar 15, 2025, TBA The ISL Conference offers practical strategies to improve P-12 student learning, catering to teacher candidates, practicing educators, and professors. Sessions provide actionable techniques, with networking opportunities woven throughout. Attendees often apply new methods directly to their classrooms, enhancing both P-12 and higher education settings. NA
The Forum's Annual Conference 2025 Mar 19 – 21, 2025, Sheraton Centre Toronto Hotel | Toronto, Canada Join international education leaders to explore emerging trends, discuss timely topics, and reconnect with a passionate community. The 2025 Annual Conference offers expanded programming, including conference sessions, pre-conference workshops, and a new Forum Institute, providing endless learning and networking opportunities. View event attendee data
Innovative Schools Summit | Orlando Mar 20 - 23, 2025, Orlando, FL, USA Connect with a vibrant community of educators and engage in valuable networking opportunities. Learn from renowned speakers who have garnered national recognition, as they share their experiences and proven strategies to support your success both in the classroom and throughout your career. Benefit from their expertise, gain practical insights, and discover effective approaches to enhance your teaching practice. Don't miss this chance to connect, learn, and grow alongside fellow educators who are dedicated to making a positive impact in education. NA
CIES 2025 Envisioning Education in a Digital Society Mar 22 - 26, 2025, Chicago, United States The CIES 2025 theme, "Envisioning Education in a Digital Society," addresses the transformative impact of advancements like Generative AI, IoT, and connectivity technologies on education. These innovations reshape daily life and work while introducing challenges such as technology adoption, ethical concerns, and digital divides. The conference explores how connectivity and digital tools drive rapid educational transformation, shaping the future of learning. NA
National Conference in Philadelphia Mar 26 - 29, 2025, Philadelphia, United States A dynamic four-day event on science and STEM education brings educators worldwide to share strategies, explore teaching tools, and foster scientific literacy. Engage in presentations, discover resources, and connect with peers to enhance teaching practices and inspire future learning. NA
Event Name Event Date & Location Event Summary Event Attendee Data
NPEA National Conference 2025 Apr 2 - 4, 2025, Philadelphia, United States Join us at the annual NPEA conference as we emphasize the significance of unity in supporting underserved students on their journey to college and career achievement. Throughout the event, we will foster meaningful discussions on advancing together as partners, sustaining momentum, and maintaining a sense of urgency as individuals, organizations, and as a collective community. Let's come together, collaborate, and pave the way for equitable opportunities and success for all students. NA
AAC&U 2025 Conference on Learning and Student Success (CLASS) Apr 3 - 5, 2025, San Juan, Puerto Rico, and Online CLASS unites AAC&U's efforts to enhance student learning by merging the Diversity, Equity, and Student Success Conference with the General Education, Pedagogy, and Assessment Conference. This program fosters collaboration, breaks down silos, and leverages collective expertise to advance educational excellence. NA
NSBA 2025 Annual Conference and Exposition Apr 4 - 6, 2025, Atlanta, United States Join the NSBA 2025 Annual Conference and Exposition, the premier national event that unites education leaders in a transformative learning experience. Discover best practices in governance, deepen your understanding of child development, and explore innovative programs and technologies that enhance student learning. This conference is your gateway to gaining valuable insights, expanding your knowledge, and connecting with like-minded professionals who are dedicated to advancing education. NA
Higher Learning Commission Annual Conference 2025 Apr 5 - 8, 2025, Hyatt Regency Chicago | Chicago, United States Experience the HLC Annual Conference, a collaborative gathering of administrators, faculty, staff, and HLC Peer Corps members, dedicated to sharing knowledge and best practices. Immerse yourself in a unique learning environment where you can gain valuable insights from fellow practitioners and HLC staff. Engage with distinguished speakers who are influential thought leaders, researchers, and advocates in higher education. NA
22nd Washington International Education Conference Apr 8 - 9, 2025, Washington, DC, USA Participate in this flagship event designed to connect with influential embassy personnel and gain insights into the evolving landscape of international student recruitment, admissions, and campus life. Engage in interactive sessions offering practical knowledge and actionable strategies to enhance enrollment efforts and support for international students. NA
Southeast Coastal Conference on Languages & Literatures Apr 10 - 11, 2025, Savannah, GA, United States SECCLL is a distinguished higher education conference that draws scholars from the local area and beyond. With a focus on both public and private institutions, SECCLL provides a collegial and inclusive platform for scholars to engage in rigorous and fruitful academic discussions. The conference cultivates an informal yet respectful environment that fosters meaningful exchanges and encourages productive collaborations among academics. NA
NCEA 2025 Apr 22 - 24, 2025, Orange County Convention Center | Orlando, United States NCEA 2025, one of the nation's largest private education gatherings, hosted in partnership with the Diocese of Orlando, unites Catholic and religious educators from the U.S., Canada, and beyond. This unique event fosters idea exchange and showcases innovative research and technologies shaping the future of education. NA
The Science of Learning Apr 25 - 27, 2025, Sheraton New York Times Square Hotel | New York, United States This conference explores the "Science of Learning" with evidence-based strategies to transform teaching, assessment, edtech, and leadership. Topics include boosting memory, sustainable teaching practices, AI in education, collaborative learning, and innovative classroom design. Gain insights to enhance reading, math instruction, and future-focused school leadership. NA
BETT Brasil 2025 Apr 28 – May 1, 2025, Expo Center Norte | São Paulo, Brazil Experience the most extraordinary edition of Bett Brasil! Brace yourself for the largest and most impressive educational community show to date. We are revolutionizing the way our community connects and collaborates, fostering even greater engagement and innovation. Join for an unforgettable event where educators, thought leaders, and industry experts come together to shape the future of education. View event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
NAFSA Annual Conference & Expo 2025 May 27 - 30, 2025, San Diego, California, United States Educators from all corners of the world will gather at NAFSA 2025 to discover the latest innovations, new strategies, and best practices. While the majority of attendees come from college campuses, K-12 schools with a strong dedication to foreign exchange programs or international education will also find great value in participating. NA
NCORE 2025 May 27 - 31, 2025, New York, United States The 37th Annual National Conference on Race & Ethnicity in Higher Education will be held in Midtown NYC, offering a five-day event filled with impactful sessions, networking opportunities, knowledge sharing, and community engagement. NA
Collegiate Information and Visitor Services Association Annual Conference May 27 - 31, 2025, Charlotte, NC, United States Experience diverse learning opportunities through sessions, discussions, and events designed to inspire ideas and build connections. Gain practical takeaways on event planning, staff development, diversity initiatives, and campus partnerships to strengthen your institution. NA
Event Name Event Date & Location Event Summary Event Attendee Data
Southeast Conference on School Climate Jun 2 - 4, 2025, Hyatt Regency in Downtown Savannah | Savannah, GA, USA The Southeast Conference on School Climate (SeCSC) offers a two-and-a-half-day event focused on improving school culture, climate, and safety. Tailored for administrators, counselors, and teachers, the conference provides research-based resources and actionable strategies to cultivate positive learning environments. Explore evidence-based approaches to enhance mental health, behavior, and academic success, gaining insights to create supportive and thriving schools. NA
EDuTech Jun 11 – 12, 2025, ICC Sydney | Sydney, Australia The EduTECH conference is a premier event uniting the brightest minds in education. This highly anticipated gathering brings together the entire education community to collaborate, share insights, and advance learning, teaching, and training. It’s a transformative experience where innovation and inspiration take center stage. View event attendee data
Online Teaching Conference Jun 16 - 18, 2025, Long Beach Convention & Entertainment Center | Long Beach, United States Join the Online Teaching Conference, the leading event for innovative online education. Enhance curriculum, pedagogy, and technology for improved learning outcomes. Connect with colleagues, exchange knowledge, and gain insights. Expand your expertise, contribute to online teaching advancement. Don't miss this professional development opportunity! NA
Exeter For Educators Summer Conferences Jun 22 - 27, 2025, La Jolla, CA, United States Join intensive five-day workshops, attracting teachers from diverse schools worldwide. Based on Harkness learning concepts, these conferences specialize in subjects such as math, science, technology, writing, environmental literature, and diversity. Scholarships are available to support your participation and professional development. Expand your teaching skills and network with educators from private, parochial, and public schools. NA
The Annual Model Schools Conference Jun 22 - 25, 2025, Gaylord National DC, United States The 33rd Annual Model Schools Conference offers actionable strategies to boost student outcomes and transform school culture. Gain fresh insights, practical tools, and inspiration from innovative approaches and success stories. Connect with passionate educators and leave motivated to drive meaningful change in schools, classrooms, and communities. NA
PBL World 2025 Jun 23 - 26, 2025, Napa Valley, United States PBL World, hosted by PBLWorks, is a multi-day conference designed for educators—K-12 teachers, instructional coaches, and school leaders—seeking to enhance their Project Based Learning practices. This event fosters skill development and connection within a community of like-minded professionals. NA
QS Higher Ed Summit: Europe 2025 Jun 25 - 27, 2025, Porto, Portugal The QS Higher Ed Summit: Europe brought together over 400 higher education leaders to explore transformative strategies for staying ahead in an ever-evolving landscape. Focused on empowering young minds and advancing sustainability, the event offered valuable insights into attracting top talent, refining student recruitment strategies, understanding student needs, and leveraging technology, data, and design to achieve institutional goals. NA
The Future of Education Jun 26 - 27, 2025, Grand Hotel Mediterraneo | Florence, Italy Join The Conference, a global gathering uniting educators, researchers, practitioners, and project managers worldwide. Share insights, expertise, and experiences on innovative teaching and learning methods through oral presentations, poster sessions, and networking events. Expand your knowledge, exchange ideas, and contribute to advancing education. Connect with like-minded professionals and engage in collaborative discussions at this dynamic conference. NA
ISTELive 2025 Jun 29 – Jul 2, 2025, Gonzalez Convention Center | San Antonio, United States Experience the transformative ISTE conference, a prestigious global education event with a rich history spanning over four decades. Engage in interactive learning, share best practices, and glean insights from renowned education luminaries. Embrace this chance to expand your knowledge, forge meaningful connections, and stay at the forefront of educational innovation. Don't miss out on this exceptional opportunity for professional growth and advancement in the field of education. View event attendee data
The National Charter Schools Conference 2025 Jun 29 - Jul 2, 2025, Orlando, United States The National Charter Schools Conference (NCSC), hosted by the National Alliance for Public Charter Schools, is the premier event for educators, advocates, and leaders in the charter community. Featuring expert speakers, sector-specific content, and collaborative opportunities, NCSC empowers attendees with resources and insights to advance K-12 education. NA
Get Your Teach On National Conference 2025 Jun 29 - Jul 2, 2025, Gaylord Texan Resort | Dallas, TX United States Experience Get Your Teach On, a premier event empowering educators with high-quality strategies. Attend immersive research-based workshops to create rigorous and captivating lessons. Gain inspiration from influential educators and motivational speakers, igniting your passion for educational magic. Benefit from specialized training led by top experts, tailored to your role. Elevate your teaching with tools and knowledge to make a lasting impact on student success. NA
ASCD Annual Conference 2025 Jun 29 – Jul 2, 2025, San Antonio, United States Experience a dynamic and inspiring event where learning, celebration, and connection take center stage. Join hundreds of influential educators, change agents, and thought leaders in an action-packed gathering. Immerse yourself in a transformative environment that empowers you to supercharge your skills and knowledge, positioning you to shape the future of education. Don't miss this extraordinary opportunity to be part of an exciting community dedicated to driving positive change in the field of education. View event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
Innovative Schools Summit | Las Vegas Jul 7 - 11, 2025, Las Vegas, NV, United States The Innovative Schools Summit Las Vegas offers educators the chance to connect, learn, and gain insights from renowned speakers sharing proven classroom strategies. This event provides access to four conferences in one, including the Innovative Teaching Strategies Conference, At-Risk Students Conference, School Discipline Conference, and Social-Emotional Learning Forum. NA
SCUP Annual Conference 2025 Jul 13 - 15, 2025, Honolulu, HI, United States SCUP's Annual Conference brings together higher education leaders to share stories of collaboration, resource alignment, and innovation. These inspiring sessions spark new ideas and provide valuable insights to help institutions navigate the future. It's a unique opportunity to connect, learn, and drive progress in the dynamic world of higher education. NA
Innovative Schools Summit Nashville 2025 Jul 14 - 18, 2025, Nashville, United States Experience the transformative power of the Innovation Schools Summit Atlanta, where educators come together to ignite innovation in education. Connect with like-minded professionals, engage in meaningful conversations, and gain invaluable insights from renowned speakers who will share their experiences and proven strategies for success in the classroom and beyond. NA
Canada International Conference on Education (CICE) Jul 22 - 24, 2025, Toronto Metropolitan University | Toronto, Canada Experience the 15th Canada International Conference on Education (CICE-2025), a renowned global event dedicated to pushing the boundaries of education theory and practices. Engage in collaborative discussions and showcase your expertise alongside esteemed academicians and professionals. Join a dynamic community committed to fostering knowledge exchange, innovation, and continuous improvement in the field of education. Don't miss this opportunity to contribute to the future of education. NA
66th London International Youth Science Forum 2025 July 23 - Aug 6, 2025, Imperial College London and The Royal Geographical Society | London, United Kingdom LIYSF is a distinguished two-week residential program in central London, uniting 500 of the world's brightest young scientists, aged 16-21, from over 80 countries. Hosted at prestigious venues such as Imperial College London and The Royal Geographical Society, the event provides unparalleled access to leading UK research centers and universities, including Oxford and Cambridge. It’s an extraordinary opportunity to connect with peers and explore cutting-edge science in a global setting. NA

Come back soon for more events.

Event Name Event Date & Location Event Summary Event Attendee Data
ICEF Higher Education Sep 12 - 14, 2025, London, United Kingdom ICEF Higher Education is a premier networking event that brings together educators and pre-screened student recruitment agents to support international higher education. Featuring live seminars, presentations, and panel discussions led by industry experts, it offers valuable insights into current market trends, challenges, and opportunities shaping the sector. This event provides an excellent platform for collaboration and staying informed about the evolving global education landscape. NA
Digital Collegium 2025 Annual Conference Sept 28 - Oct 1, 2025, Online and Grand Rapids, Michigan, United States Discover digital solutions for higher education at the Digital Collegium Annual Conference, tailored for professionals across all departments. With 100+ sessions covering programming, marketing, design, social media, and analytics, it offers value for every team member. Network with peers, connect with sponsors in the expo hall, and explore innovative products to enhance your institution's success. NA
Event Name Event Date & Location Event Summary Event Attendee Data
Bett Asia Oct 2 – 3, 2025, Kuala Lumpur, Malaysia The premier regional event uniting ministers, senior leaders, and changemakers in education to drive meaningful advancements in education technology across Southeast Asia. Attendees can expect insightful discussions and solutions-focused content that will empower them to tackle the most important issues in education. View event attendee data
International Education Show 2025 Oct 8 - 11, 2025, Expo Centre Sharjah | Sharjah, United Arab Emirates Don't miss the highly anticipated International Education Show, the premier higher education event in the country and region. Discover the immense opportunities in higher education, a key driver of economic competitiveness in our knowledge-driven economy. This platform brings together reputable educational institutions from around the world to connect with bright talents seeking higher studies in various specializations. NA
NCTM Annual Meeting & Exposition Oct 15 - 18, 2025, Atlanta, United States The NCTM Annual Meeting & Exposition, known as the premier mathematics education event of the year, brings together thousands of math educators from around the globe to collaborate, network, and gain inspiration. Featuring hundreds of educational sessions, this gathering provides attendees with valuable knowledge and innovative strategies to enhance teaching practices and enrich classroom experiences. NA
Event Name Event Date & Location Event Summary Event Attendee Data
Bachelor Education Fair Hamburg 2025 Nov 8, 2025, Edel Optics Arena | Hamburg, Germany The Bachelor Education Fairs Germany provide a unique platform for prospective bachelor students to connect with local and international colleges and universities. Informative presentations by exhibitors and higher education experts cover topics such as undergraduate programs, studying abroad, university rankings, and student accommodation. The event also features expert sessions on master’s degrees abroad, application processes, funding opportunities, starting salaries, and more, offering valuable insights for students planning their academic journeys. NA
QS Higher Ed Summit: Asia Pacific 2025 TBD 2025, Macau SAR, China Explore the critical intersection of universities and the future of work in the Asia Pacific region. As disruptors like automation and the gig economy reshape industries, universities are focused on equipping graduates with essential skills and knowledge for success. Learn how institutions can foster meaningful outcomes for students by embracing innovative and thoughtful educational strategies, preparing them to excel in an ever-changing workplace. NA
Education People Show 2025 Nov 12, 2025, The Kent Event Centre | Maidstone, United Kingdom Experience the South-East's premier event, The Education People Show, dedicated to promoting and advancing effective school leadership, management, and teaching practices. Discover a high-level conference, inspiring workshops, and an extensive exhibition showcasing top suppliers of educational services. Developed to meet the evolving needs of schools and academies, this event offers comprehensive education support services in one convenient location. Don't miss this opportunity to enhance your educational journey. NA
Event Name Event Date & Location Event Summary Event Attendee Data
ICERI 2025: 19. International Conference on Education, Research and Innovation Dec 13 - 14, 2025, Rome, Italy The International Conference on Education, Research, and Innovation brings together renowned academic scientists, researchers, and scholars to facilitate the exchange of knowledge and research findings in the fields of education, research, and innovation. This interdisciplinary conference offers a platform for researchers, practitioners, and educators to present and discuss the latest advancements, trends, challenges, and solutions in these areas. NA

The post Education Conferences: The Best Education Events Guide for 2025 appeared first on Vendelux.

]]>
AI Conferences: The Best AI Events Guide for 2025 https://vendelux.com/blog/ai-conferences/ Sun, 08 Dec 2024 13:00:00 +0000 https://vendelux.com/?p=14079 AI Conferences: An Introduction In this era of rapid technological advancements, AI conferences play an essential role: Gaining insights into cutting-edge technologies; Expanding knowledge in AI and machine learning; Networking with AI experts and enthusiasts; Showcasing innovative AI products and solutions; Collaborating …

AI Conferences: The Best AI Events Guide for 2025 Read More »

The post AI Conferences: The Best AI Events Guide for 2025 appeared first on Vendelux.

]]>

AI Conferences: An Introduction

In this era of rapid technological advancements, AI conferences play an essential role:

  • Gaining insights into cutting-edge technologies;
  • Expanding knowledge in AI and machine learning;
  • Networking with AI experts and enthusiasts;
  • Showcasing innovative AI products and solutions;
  • Collaborating on research and projects;
  • Discovering investment and partnership opportunities;
  • And so much more!

In 2025, AI professionals have a ton of AI conferences – virtual, hybrid, and physical – to choose from.

In this article, we dive into various AI conferences, leveraging conference attendee data, meticulous AI conference planning, and the standout AI events in 2025.

Let’s start!

Different Types of AI Conferences

The AI landscape is continually evolving, and AI conferences globally reflect this dynamism, focusing on everything from the practical implementation of AI to discussions about the AI revolution. Here’s a look at the types of AI conferences and the unique experiences they offer.

AI Symposia

AI Symposia are academic gatherings featuring the brightest AI brains, focusing on specialized areas like quantum computing and cyber security. They provide:

  • Scholarly Presentations: Leading researchers and industry speakers present on cutting-edge topics.
  • Poster Sessions: Emerging researchers share their work, receiving feedback from a global audience.
  • Discussion Panels: Panels discuss the latest developments in AI, debating the practical and successful implementation of these technologies.

AI Expositions and Tech Fairs

These events, often held in tech hubs like San Francisco, CA, or London, UK, are showcases for the latest AI applications and responsible AI development:

  • Product Showcases: From startups to established players, companies present their newest AI innovations.
  • Live Demos: Attendees experience the newest AI advancements firsthand.
  • Networking: Opportunities abound for meeting with industry leaders and fellow AI enthusiasts.

AI Workshops

Focusing on the hands-on application of AI, these workshops are crucial for those seeking practical skills:

  • Coding Bootcamps: Covering a range of topics from basic AI principles to advanced quantum computing.
  • Deep Dives: Intensive sessions on specific AI topics, led by top AI experts.
  • Certifications: Offering credentials to attendees, these workshops emphasize the application of AI in real-world scenarios.

AI Summits

AI Summits are major events, often termed as “must-attend events” for anyone in the AI industry:

  • Keynote Speakers: Featuring some of the most prominent figures in AI, discussing topics from AI content to the future of technology.
  • Panel Discussions: Thought-provoking debates on topics like AI ethics and cyber security.
  • Networking: Opportunities to connect with a diverse, global audience interested in the vibrant future of AI.

Best AI Conferences

Choosing the right AI conference involves a few key considerations:

  • Objectives Alignment: Whether you’re focused on revolutionary AI advancements or practical implementations, select a conference that aligns with your goals in areas like data engineering or AI startups.
  • Research: Look for conferences that feature top industry speakers, cover the latest in AI, and attract attendees from different industries, including government organizations and tech sectors.
  • Logistics: Consider conference logistics, from location to timing—such as a global summit in December or a virtual event—and availability of complimentary passes.

Top AI conferences in major cities and specialized symposia offer invaluable insights into AI trends, creating learning, networking, and career opportunities across various job titles and industries, with many events also open to paper submissions.

AI Conferences Marketing Strategy

AI event marketing is crucial for business growth for all AI businesses, whether small startups or big companies. However, attending AI events without a plan is like navigating without a map. It’s important to have a data-driven strategy to get the best ROI and strengthen your brand’s visibility.

AI conferences are popular in 2025, but it’s essential to choose wisely. Attending too many without a clear goal can waste time and money. Start by evaluating which conferences match your company’s goals and target audience. Various conferences are available, from major ones like the Global AI Summit to specialized ones like the AI in Healthcare Conference. Each has its unique audience and environment.

For a more effective AI event marketing strategy, use specialized tools. Vendelux doesn’t just give event insights; it predicts who will attend. This is a game-changer, letting you network specifically with your ideal customer profiles, potential customers, industry experts, and innovative partners.

Here are some tips to consider:

Choose the Right Events

Before signing up, be clear about your goals. Are you attending for learning, promoting your brand, networking, or a mix? Knowing this helps you pick the right conferences that align with your brand and objectives.

Perfect Your Pitch

AI conferences are full of new ideas and the latest innovations too. To stand out, you need a strong pitch. Create one that’s short, powerful, and reflects your brand’s core values. This will help attendees remember you and may lead to future business opportunities.

Be Confident

AI conferences can be overwhelming with their extensive discussions various sessions and expert panels. But remember, you belong there too. Represent your brand confidently and proudly. How you present yourself can sometimes be as impactful as your product or service.

Take Initiative in Networking

Simply attending isn’t enough. AI conferences are filled with potential for business leaders, partners, clients, and mentors. Be proactive: introduce yourself, discuss your brand, and seek collaboration opportunities. Every chat could be the start of a new business relationship.

AI Conference Attendee Insights

Navigating an AI conference without proper insights is like sailing without a compass in today’s tech-savvy era. The solution? AI-powered event intelligence. This is where Vendelux comes in.

Have you ever spent hours preparing for a conference only to miss key contacts? With Vendelux, you can see exactly who will be attending an event before it happens – and then have the tools to book event meetings even before the event begins.

The result? Maximized conference returns and a leg up on competitors. Don’t leave networking to chance. With Vendelux, every interaction is strategic, making your conference attendance more impactful. Embrace event intelligence and machine learning technologies to elevate your AI conference approach.

AI Conferences insights

AI Conference Planning

It’s essential to plan well for AI conferences. A good step is to use a digital event planner, which helps the sales and marketing teams work together smoothly.

A clear calendar can show upcoming AI events and who’s attending. It’s important to list the goals and plans for each event so that everyone knows their role. To ensure all team members are on track, get input from both sales and marketing when planning.

When prepping for AI tech events, ensure sales and marketing are synced up. Vendelux helps everyone stay organized.

A good planning tool makes budgeting and setting goals easier. Keep a visual calendar of events and list out the strategies for each. Involve all team members in the planning for the best results.

AI Events to Attend in 2025

2025 is going to be a very exciting year for the AI industry, and that includes both in-person and digital events. Let’s take a look at the best AI conferences in 2025, including the biggest tech conferences, current technology events, machine learning conferences, women in tech events, and many more.

Here are a list of the best upcoming AI conferences:

Event Name Event Date & Location Event Summary Event Attendee Data
CES 2025 Jan 7 – 10, 2025, Las Vegas Convention Center | Las Vegas, United States The world’s leading tech event, organized by the Consumer Technology Association, is where groundbreaking innovations come to life. It’s a hub for global brands to drive business, forge new partnerships, and unveil bold advancements. Experience immersive demos showcasing cutting-edge solutions to global challenges, while connecting with top minds and influential brands shaping the future. View event attendee data
Industrial AI Conference 2025 Jan 22, 2025, Frankfurt, Germany The Industrial AI Conference gathers industry experts to explore how AI is transforming businesses and how organizations are preparing for these shifts. Across three focused sessions—Business, Engineering, and Deep Tech—participants engage in small-group discussions, exchanging insights and questions with speakers on a peer-to-peer level. View event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
AI Everything Global 2025 Feb 4 - 6, 2025, Dubai Exhibition Centre | Dubai AI Everything Global brings together the world’s leading artificial intelligence ecosystem, where trailblazers and innovators unite to inspire and drive bold collaborations. This transformative event is designed to accelerate global momentum, creating a visionary platform for revolutionary AI advancements. NA
Deep Learning & Advanced ML Summit Feb 11 - 12, 2025, San Jose, United States Explore the latest breakthroughs in Deep Learning and Advanced ML, learning from researchers and industry experts. Discover solutions for overcoming challenges in developing deep neural networks and gain insights into novel algorithmic advancements. NA
AI Summit West 2025 Feb 11 – 12, 2025, Santa Clara Marriott | Santa Clara, United States Join interactive round tables, Q&As, and 1:1 meetings to solve common challenges and foster collaborations. Connect with peers during and after the summit through networking sessions. If you can’t attend in person, register for on-demand access to watch presentations at your convenience. Discover the latest industry trends and advancements in AI, including the hot topic of Generative AI, from expert speakers. View event attendee data
Generative AI Expo 2025 Feb 11 - 13, 2025, Fort Lauderdale, Florida, United States The Generative AI Expo is a highlight of the #TECHSUPERSHOW. This conference is set to convene top researchers, professionals, and industry leaders to present their latest work, offer diverse insights, and engage in discussions about the current state and future prospects of this swiftly advancing technology. Generative AI Expo showcases real-world applications of generative AI, highlighting how businesses are using it now to improve operations, enhance customer experience, and drive growth. NA
World AI Cannes Festival 2025 Feb 13 – 15, 2025, Palais des Festivals | Cannes, France Join the World AI Cannes Festival, where top AI strategists and innovators shape the future of AI. This premier event offers inspiring talks, showcases, and networking, featuring the latest technologies and game-changing strategies. Connect with industry leaders, explore cutting-edge innovations, and drive your business forward. View event attendee data
World Summit AI Americas 2025 Feb, 2025, TBA, Americas The premier AI summit for the Americas returns, bringing together global AI leaders from enterprise, big tech, startups, academia, law, government, and investment. Experience groundbreaking insights from top AI minds as they tackle pressing issues and shape the global AI agenda. This is a unique chance to immerse in cutting-edge AI innovation and connect with industry pioneers and experts. NA
Event Name Event Date & Location Event Summary Event Attendee Data
HumanX 2025 Mar 10 – 13, 2025, Fontainebleau | Las Vegas, United States HumanX 2025 is the premier AI event, uniting top executives, innovators, and decision-makers. Focusing on actionable insights and real-world AI applications, the event features nine industry tracks, 300+ expert speakers, and extensive networking opportunities. view event attendee data
Big Data & AI World 2025 Mar 12 – 13, 2025, ExCeL London | London, United Kingdom Join us at Big Data & AI World and unlock the potential of the intelligent future. Immerse yourself in a dynamic gathering of technologists, data specialists, and AI pioneers, positioning yourself at the forefront of change. Don't miss out on the unparalleled opportunities to propel your business forward. With buzzing networking sessions and inspiring conversations, this event is your gateway to a future-ready business. view event attendee data
The European Chatbot & Conversational AI Summit 5th Edition Mar 19 - 20, 2025, Edinburgh, Scotland Join the 5th Edition of The European Chatbot & Conversational AI Summit, Europe’s premier conference on conversational AI. Connect with visionary speakers, experts, and top tech providers over two days of networking and discussions on trends, innovations, and policies shaping the future of AI. This event is essential for anyone passionate about the impact of conversational AI. NA
AI Hack Day - Brisbane 2025 Mar 29, 2025, SSW Brisbane | Brisbane City, Australia AI Hack Days are inclusive community-run events designed for developers and AI enthusiasts of all skill levels to learn and collaborate on AI projects. Whether you're an experienced AI developer looking to share insights with peers or a beginner eager to learn, these events offer something for everyone. Join us for a day of hands-on learning, knowledge exchange, and networking in a supportive and inclusive environment. Best of all, participation is free, making AI accessible to all. NA
Event Name Event Date & Location Event Summary Event Attendee Data
E-SHOW Barcelona 2025 April 9 - 10, 2025, Fira de Barcelona | Barcelona, Spain Attend E-SHOW Barcelona, the leading event for eCommerce, Digital Marketing, Martech, and Big Data & AI, bringing together over 8,000 professionals, C-level executives, and expert speakers. Discover the latest trends, gain valuable insights, and build new business connections at one of the year's most pivotal tech gatherings. NA
Gitex Africa 2025 Apr 14 – 16, 2025, Marrakech, Morocco GITEX AFRICA serves as the gateway to the heart of Africa's technology-driven transformation, offering the potential for immediate return on investment and unparalleled economic opportunities. This comprehensive event provides a unique opportunity to collaborate with policymakers, influence technology-driven government strategies, and contribute significantly to the public-private partnerships that are driving Africa's technological readiness forward. View event attendee data
APPLYING AI & MACHINE LEARNING TO RETAIL & ECOMMERCE 2025 Apr 16, 2025, Virtual Data Science Salon returns for a dynamic one-day virtual conference. The event will concentrate on the applications of generative AI and machine learning in the retail and e-commerce sectors. All sessions will be recorded and made available on demand within 2 hours post-session. NA
Generative AI Summit San Jose Apr 16 – 18, 2025, San Jose Marriott | San Jose, United States Silicon Valley’s community of engineers, developers, and executives is gathering to tackle the next phase of AI. As hardware efficiency improves and industry demand rises, fine-tuning infrastructure and optimizing deployment environments are now crucial. Connect with peers to drive the era of LLM and multimodal AI, gaining the tools to scale powerful, cost-effective applications on the path toward AGI. View event attendee data
AI Expo Apr 18, 2025, Hilton Austin, Austin | Texas, United States Join the ultimate gathering of AI enthusiasts at AI EXPO. Discover the latest trends and technologies in artificial intelligence, with industry pioneers, researchers, and innovators sharing expertise and insights. Immerse in a treasure trove of knowledge, explore groundbreaking products, and network with industry leaders. Forge connections with leading AI experts and like-minded individuals. NA
AI TECH Summit TBA, 2025, Skopje, Macedonia Attend the AI Tech Summit to engage with leading industry minds as they share insights on the latest advancements in AI and technology. Ideal for entrepreneurs, developers, and tech enthusiasts, this summit offers a unique chance to explore the transformative impact of AI on the world. NA
Event Name Event Date & Location Event Summary Event Attendee Data
Data Innovation Summit 2025 May 7 – 8, 2025, Kistamässan Exhibition & Congress Centre | Stockholm, Sweden Attend the Data Innovation Summit, the leading annual Data and AI event in the Nordics and beyond. This summit gathers top minds, enterprise experts, tech providers, startups, and academics in Data Science, Big Data, AI, IoT, and Analytics. Dive into discussions on accelerating AI-driven transformation across industries and public organizations. Be part of the latest advancements in data and AI. View event attendee data
Data Science Next Conference Europe 2025 May 7 - 9, 2025, Amsterdam, Netherlands Data Science Next (DSCNext) Conference serves as a virtual hub for the global data science community. It brings together tech startups, SMEs, established tech firms, investors, and institutions to connect and collaborate. Covering topics like machine learning, AI, big data analytics, and data privacy, DSCNext aims to be a platform for entrepreneurs, investors, and practitioners to share insights, form alliances, and advance knowledge in the data science field. NA
Ai and Data in Pharma Healthcare Summit 2025 May 8 – 9, 2025, Munich, Germany Attend the AI in Healthcare & Pharma Summit to explore cutting-edge AI innovations in healthcare and pharma. Discover industry-leading use cases in generative AI, medical imaging, ethical AI, and personalized diagnostics. Network with experts and gain insights to stay ahead in this rapidly evolving field. view event attendee data
Rise of AI Conference May 14, 2025, Berlin, Germany + Virtual The Rise of AI Conference is the premier gathering for AI experts, opinion leaders, decision-makers, and game changers. Since 2015, it has been the go-to event for discussing the impact of AI on German politics, society, and the economy. This conference provides an ideal platform for exchanging views, conducting research, and exploring the latest and future trends in AI. Dive into topics such as trustworthy AI, sustainable AI, secure AI, and compliant AI, while connecting with like-minded professionals in the field. View event attendee data
Web Summit Vancouver 2025 May 27 – 30, 2025, Vancouver, Canada Web Summit Vancouver will take over from Collision in Toronto, continuing the mission to unite the global tech ecosystem. Set in a city renowned for its beautiful landscapes and vibrant tech community, Vancouver serves as a vital link between the Americas, Asia, and Canada’s West Coast. Web Summit’s purpose is to create software that enables meaningful connections among CEOs, founders, investors, media, politicians, and cultural leaders shaping the future. view event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
AI & Big Data Expo North America 2025 Jun 4 – 5, 2025, Santa Clara Convention Center | Santa Clara, United States Experience the forefront of technology at the AI & Big Data Expo, where over 150 industry-leading speakers will share their unparalleled knowledge and real-life experiences. Engage in solo presentations, expert panel discussions, and in-depth fireside chats to uncover the most cutting-edge technologies. This event is designed for ambitious enterprise technology professionals who are eager to explore the latest innovations, implementations, and strategies to propel businesses forward. view event attendee data
Big Data & AI World Frankfurt 2025 Jun 4 – 5, 2025, Messe Frankfurt | Frankfurt am Main, Germany Big Data & AI World Frankfurt gathers industry leaders, innovators, and experts to explore the latest in big data, AI, and machine learning. Discover cutting-edge technologies, insightful case studies, and actionable strategies to help your business fully leverage data and AI. View event attendee data
RAISE Summit July 8 - 9, 2025, Carrousel du Louvre, Paris, France RAISE Summit is the leading event for professionals aiming to innovate, build, and network within the AI landscape. It’s the ultimate forum to refine AI strategies through real-world applications, craft a successful AI playbook, and connect with partners for delivering advanced solutions. NA
Data + AI Summit 2025 June 9 – 12, 2025, Moscone Center | San Francisco, United States Be part of the largest gathering of data engineers, scientists, analysts, and leaders at the Data + AI Summit. Explore the latest advancements in data, analytics, and AI, with a special focus on the lakehouse concept. Gain insights from industry-transforming data teams and discover how to implement and leverage LLMs (Lakehouse, Languages, and Machine Learning) for your business. Elevate your skills through hands-on training and role-based certifications. view event attendee data
The AI Summit London 2025 June 11 – 12, 2025, Tobacco Dock | London, United Kingdom Join us at the AI Summit London, where the brightest technologists and business professionals come together to delve into the practical applications of AI. Experience unparalleled opportunities for learning, in-depth exploration, and continuous networking. Be inspired by an impressive lineup of influential speakers. Don't miss this chance to immerse yourself in the world of AI and connect with industry leaders. view event attendee data
SuperAI 2025 June 18 - 19, 2025, Marina Bay Sands, Singapore, Singapore SuperAI is the premier conference shaping the future of artificial intelligence, bringing together industry leaders, policymakers, entrepreneurs, top researchers, and curious minds in Singapore to discover and showcase the next wave of transformative AI innovations. NA
Event Name Event Date & Location Event Summary Event Attendee Data
Reuters Momentum AI 2025 July 15-16, 2025, Signia by Hilton San Jose, United States Join the Reuters MOMENTUM AI Summit in Austin, where 250+ senior leaders in business, tech, and policy gather to shape a responsible AI roadmap. Engage in high-level networking, insightful discussions, and collaborative efforts to balance innovation with accountability in AI. Don’t miss this opportunity to lead in AI advancement. NA
Event Name Event Date & Location Event Summary Event Attendee Data
Ai4 2025 Aug 11-13, 2025, MGM Grand Las Vegas | Las Vegas, United States Attend Ai4 2025, the industry’s leading AI event, where business leaders and data practitioners gather for two and a half days to advance responsible AI and machine learning adoption. Join this dynamic community shaping the future of AI and driving impactful change. NA
IntelliSys 2025 Aug 28 - 29, 2025, Mercure Amsterdam City Hotel | Amsterdam, Netherlands Intelligent Systems Conference (IntelliSys) 2025 is a prestigious event focused on intelligent systems and artificial intelligence, with a strong emphasis on their practical applications in the real world. By uniting researchers and practitioners from diverse fields, IntelliSys provides a prominent international platform to investigate the fundamental roles and interactions of AI, as well as its tangible impacts. NA
Event Name Event Date & Location Event Summary Event Attendee Data
Gartner IT Symposium/Xpo 2025 September 8 – 10, 2025, Gold Coast Convention and Exhibition Centre | Broadbeach, Australia Dive into innovation and transformation at the Gartner IT Symposium/Xpo™ 2025. Join global experts and peers to gain insights and guidance on the future of technology. Discover best practices for shaping IT strategies, learn from real-world success stories, and leave equipped with the tools to propel your organization forward. View event attendee data
AI Infra Summit September 9 - 11, 2025, Santa Clara Convention Center, CA, United States The AI Hardware & Edge AI Summit rebrands as the AI Infra Summit, the first comprehensive, full-stack AI infrastructure conference. This modular event offers domain-specific content for both enterprises and solution providers, with ample opportunities for business on the exhibition floor. NA
Generative AI Summit 2025 - Berlin September 11, 2025, Waldorf Astoria Berlin | Berlin, Germany Join hundreds of leading engineers, developers, and tech leaders driving the latest tech revolution. Tackle challenges in compute, foundational models, and data layers, and gain the skills and infrastructure needed to engineer, deploy, scale, and refine robust generative applications. View event attendee data
DSS Miami: AI and Machine Learning in the Enterprise 2025 September 17, 2025, Miami, United States Data Science Salon Miami offers a curated, exclusive experience connecting you with top professionals in AI and machine learning. This annual one-day event brings senior managers, C-suite executives, and talented local researchers together to explore innovative solutions in AI, ML, predictive analytics, and best practices. Expect actionable insights from industry leaders driving enterprise machine learning advancements. NA
MLCon NYC 2025 Fall, 2025, New York, USA Attend ML Conference to unlock the potential of your data and enhance business predictions. Gain essential skills to analyze and interpret data using the latest tools and technologies. Learn from leading experts as they share best practices for optimizing machine learning models and training advanced algorithms. Make machine learning a core element of your business strategy and excel in the data-driven era. Propel your business forward with insights from ML Conference. NA
AI & Big Data Expo Europe 2025 Sep 24 - 25, 2025, RAI Amsterdam Convention Centre | Amsterdam, Netherlands Join us once again for the highly anticipated AI & Big Data Expo Europe 2025. This event will bring together industry-leading speakers from diverse sectors to share insights on the latest advancements in AI and Big Data. With a focus on next-generation technologies and successful implementation strategies, the expo offers a unique opportunity to explore practical applications of AI and Big Data that can drive your business forward in 2025 and beyond. NA
Event Name Event Date & Location Event Summary Event Attendee Data
Big Data & AI Paris 2025 Oct 1 – 2, 2025, Paris Expo Porte de Versailles | Paris, France Immerse yourself in the excellence of AI and Big Data at Big Data & AI Paris, a two-day event in France. With rapid advances in generative AI, staying updated is essential. The program fuses data and AI topics, offering a rich lineup that gathers top companies, decision-makers, CTOs, and data scientists to explore cutting-edge innovations in AI and data governance. View event attendee data
DataConnect Conference 2025 Oct 2 – 3, 2025, Hyatt Regency Columbus | Columbus, United States Experience the forefront of data, analytics, machine learning, and AI at DataConnect Conference. Connect with industry leaders, experts, and entrepreneurs sharing the latest breakthroughs and insights. Enjoy impactful keynotes, presentations, panels, and hands-on workshops, all designed to expand your knowledge and network within the global data community. View event attendee data
Ai & Business Strategies 2025 Oct 8, 2025, Vanha Ylioppilastalo, Helsinki, Finland AI & Business Strategies is a key cross-industry event for business leaders seeking strategic insights and practical tools to shape their AI roadmap and stay competitive. Gain knowledge to align AI with long-term goals, showcase its value, and explore future trends, equipping yourself to navigate the evolving AI landscape effectively. NA
World Summit AI 2025 October 8 - 9, 2025, Taets Art and Event Park | Amsterdam, Netherlands Attend the World AI Summit, the largest global gathering of the AI ecosystem, where enterprises, startups, investors, and scientists converge. Explore AI innovation, ethics, applied solutions, and AI4good initiatives through sessions, workshops, and 1:1 meetings. Connect with global leaders, peers, and experts, including founders, C-suite executives, data scientists, and engineers shaping the future of AI. NA
Big Data & Ai World Asia 2025 Oct 8 - 9, 2025, Marina Bay Sands Expo and Convention Centre | Singapore, Singapore Join us at Big Data & AI World Asia 2025, the region's most comprehensive and thrilling big data and AI show. Immerse yourself in the latest technologies, connect with thousands of technologists, data specialists, and AI pioneers, and unlock the true potential of your data. Experience innovation, gain insights from industry leaders, and network with like-minded professionals. NA
Gitex Global 2025 Oct 13 – 17, 2025, Dubai World Trade Centre | Dubai, United Arab Emirates GITEX Global, the world’s largest tech and AI event, connects leaders from big tech, governments, startups, and investors. Hosted by the UAE's Minister of State for AI, it runs alongside AiEverything, Global DevSlam, XVERSE, and Fintech Surge, forming a massive tech ecosystem. With one ticket, attendees explore advancements in AI, robotics, HealthTech, FinTech, the Metaverse, and more, all aimed at advancing AI knowledge and potential. View event attendee data
Generative AI Summit 2025 - Boston Oct 15 – 16, 2025, The Westin Boston Seaport District | Boston, United States Join hundreds of pioneering engineers, developers, and tech leaders driving the latest tech revolution. Tackle challenges in compute, foundational models, and data layers, equipping yourself to build robust generative applications with the full-stack infrastructure needed to deploy, scale, and fine-tune. view event attendee data
AI Expo Africa 2025 Oct 29 - 31, 2025, Sandton Convention Centre | Johannesburg, South Africa Attend AI Expo Africa 2025, an exclusive in-person event featuring a four-track speaking program, live demos, and enterprise case studies on smart tech for business and government. Engage with deployment challenges, best practices, and ethical considerations in Africa’s thriving innovation ecosystem. Join thousands of enterprise buyers, suppliers, and innovators at Africa’s largest business-focused tech event. NA
Event Name Event Date & Location Event Summary Event Attendee Data
Future of AI Summit 2024 Nov 5 - 6, 2025, Convene 22 Bishopsgate, London, United Kingdon & Virtual The Future of AI Summit 2025 will explore the evolving AI landscape, highlighting real-world case studies in AI investment and application. Attendees will gain insights from global AI experts on governance, regulation, machine learning, generative AI, predictive and prescriptive AI, NLP, and deep learning. Over two days, strategy, IT, and data leaders will connect to explore how AI can drive growth, boost productivity, and reshape business models for the future. NA

Check back soon for December events!

The post AI Conferences: The Best AI Events Guide for 2025 appeared first on Vendelux.

]]>
Cybersecurity Conferences: The Best Cybersecurity Events Guide for 2025 https://vendelux.com/blog/cybersecurity-conferences/ Sat, 07 Dec 2024 13:00:00 +0000 https://vendelux.com/?p=14087 The only place for 2023 cybersecurity conferences. Check out our curated list of cybersecurity events in 2023 in our definitive guide!

The post Cybersecurity Conferences: The Best Cybersecurity Events Guide for 2025 appeared first on Vendelux.

]]>

Cybersecurity Conferences: An Introduction

In the buzzing tech world, every cybersecurity expert faces a big question: which conferences are worth attending? It seems simple, but it’s a game-changer.

With new cybersecurity conferences popping up left and right, how do you pinpoint the ones that truly pay off? We’re not just talking dollars and cents, but time and learning. Have you ever attended an amazing conference and still felt you missed out?

Fear not! We’re here to help. Our guide will break down the vast ocean of cybersecurity conferences. Why early planning is crucial, how to leverage attendee data, and which 2025 conferences are a “must attend event”.

When you enter a cybersecurity event, you’re stepping into a goldmine. Here, you learn the latest defense strategies, rub shoulders with the who’s who, and discover next-gen security tools. New to this? Or are you just aiming for more? Let’s ensure you’re all set for your next big event!

Intrigued? Let’s dive in!

Different Types of Cybersecurity Conferences

As cybersecurity continues to evolve in the face of emerging threats, many conferences have arisen to address the diverse aspects of this critical field, including the impact of machine learning. Here’s a glimpse into the different types of cybersecurity events, which offer both technical content and practical insights:

Cybersecurity Research Symposia

These academically focused gatherings explore specialized areas like digital forensics, encryption, and the application of artificial intelligence and machine learning in cybersecurity. Key features include:

  • Expert Talks: Pioneering research and fresh perspectives from top leaders in cybersecurity, addressing emerging threats and novel defense mechanisms.
  • Research Showcases and Poster Sessions: Emerging scholars present new projects, inviting collaboration and feedback, often through interactive poster sessions.
  • Thoughtful Dialogues: Engaging discussions on cyber threats, data breaches, and their real-world impact on financial institutions and other critical sectors.

Cybersecurity Expositions and Fairs

Ideal for discovering the latest tools in cybersecurity, these events offer:

  • Tech Showcases: Witness cutting-edge cybersecurity technologies, including those leveraging machine learning, from startups to established players.
  • Hands-on Demos: Experience the latest software and security solutions firsthand.
  • Networking Opportunities: Connect with security and risk leaders, influencers, and professionals from around the world.

Cybersecurity Workshops

Focusing on practical, hands-on training, these workshops offer sessions on:

  • Intense Bootcamps: Cover everything from ethical hacking to malware analysis, incorporating the latest techniques in machine learning.
  • Expert Sessions: Deep dives into specific areas like IoT security and cloud security.
  • Certifications: Earn recognized credentials to enhance your professional standing, demonstrating your proficiency in handling technical content.

Cybersecurity Summits

These broad-spectrum events offer insights into the larger industry landscape:

  • Inspirational Talks: Hear from cybersecurity leaders about emerging trends, including the role of artificial intelligence in addressing emerging threats.
  • Panel Insights: Explore challenges, innovations, and the future of critical infrastructure protection, with a focus on the business value of cybersecurity in sectors like financial institutions.
  • Networking Sessions: Connect with policymakers, top security professionals, and risk leaders from international associations, fostering collaboration across many conferences.

Top Security Conferences

Choosing the right conference involves several factors:

  • Focus on Relevance: Pick events like the Gartner Security Summit or the Aspen Cyber Summit that align with your interests in cloud security or risk management.
  • Geographical Reach: Consider attending conferences in key locations like Las Vegas, New York City, or San Francisco, which often host the best security conferences.
  • Time and Theme: Look for annual conferences or specific events like Black Hat that address the latest developments and provide hands-on labs.

Whether it’s a nonpartisan summit in Washington DC, a cyber security expo in Saudi Arabia, or a virtual event connecting attendees from across the globe, these conferences offer invaluable opportunities to learn, network, and stay updated on the latest in cybersecurity.

Best Cybersecurity Conferences

Choosing the right cybersecurity conference can seem overwhelming, given the many options. Here’s a simplified guide to help you decide:

Set Clear Goals

Define your primary objective for attending the conference. Whether you’re seeking to expand your expertise, discover the latest technologies, build your network, or explore a specific cybersecurity field, having clear goals will help you choose wisely.

Research the Conferences

Look into past participant reviews, familiarize yourself with the speakers, and consider the organizer’s reputation to gauge the event’s value.

Review the Agenda

Examine the conference schedule. Identify sessions, workshops, or presentations that align with your professional interests and goals.

Emphasize Networking

If networking is crucial, prioritize conferences known for fostering professional connections through dedicated networking sessions, breaks, or group activities.

Match with Your Industry Focus

Ensure the event aligns with your cybersecurity niche, whether it’s threat intelligence, digital forensics, or another area of expertise.

Check Out Vendor Displays

For those interested in the latest cybersecurity tools, look for conferences that feature vendor showcases or live product demonstrations.

Following these steps will help you select a cybersecurity conference that aligns with your career objectives and offers a valuable experience.

Cybersecurity Conferences Marketing Strategy

Event marketing is the key to shining in cybersecurity events. How do you market right? Implementing a data-driven strategy is pivotal to optimize outcomes and enhance your brand’s prominence at these gatherings. Let’s look at giants like Black Hat and DEF CON. They offer varied learning and networking opportunities, tailored to different facets of cybersecurity.

Are you looking to boost your event marketing strategy? Think about incorporating tools like Vendelux. Vendelux is an event intelligence platform that allows you to discover attendee and sponsor insights. You can see exactly who will be attending an event before it happens.

Here’s a quick checklist to boost your marketing game:

  • Choose Wisely: Define your goals before picking a conference.
  • Exude Confidence: You belong here. Your brand matters!
  • Network Actively: Engage, discuss, and explore partnerships. Every chat might be your next big break.

Cybersecurity Event Insights: Maximizing ROI with Event Intelligence

The success of an event often hinges on the quality of its attendees. Organizations prioritize participating in events that promise the highest potential return. Whether your goal is boosting brand visibility or driving lead generation, the most impactful events are those where your ideal customer profile (ICP) is present, whether as attendees or sponsors.

The landscape of event marketing is evolving, and tools like Vendelux are changing the way companies plan their participation to maximize return on event investment (ROEI). Say goodbye to guesswork—Vendelux allows you to build a targeted list and instantly identify the events your key prospects are attending. It’s a straightforward and powerful way to ensure your event strategy aligns with your business goals.

cybersecurity events attendees

Cybersecurity Conference Planning

Digital event planners? An absolute must-have! They bridge your sales and marketing teams, ensuring peak efficiency. Using one can be pivotal for crafting an informed strategy for Cybersecurity conferences.

Such planners give a 360-degree view of your goals, from potential leads to engagement metrics. This provides a holistic view of your conference objectives, allowing you to strategize effectively. Adopting a focused plan ensures you reap rich dividends from every conference. 

A digital event planner is essential for effective conference planning. It helps you find the right events, connect with attendees, track your ROI, and enhance your marketing efforts over time. Keep things organized and professional, and you’ll see the benefits!

Top Cybersecurity Conferences to Attend in 2025

Here are a list of the best upcoming cybersecurity events in 2025:

Event Name Event Date & Location Event Summary Event Attendee Data
FutureCon Los Angeles Conference Jan 16, 2025, Hilton Los Angeles Airport | Los Angeles, United States FutureCon offers advanced Cyber Security Training focused on innovative strategies to tackle evolving cybersecurity threats. Engage in discussions with C-level executives who have successfully managed cyber attacks, gaining insights to educate CISOs (chief information security officers) and C-suite leaders on global cybercrime. Learn how to build cyber-resilient organizations equipped to counter emerging threats. View event attendee data
Tampa Cybersecurity Summit Jan 24, 2025, Hilton Tampa Downtown, Tampa, United States The Sixth Annual Tampa Cybersecurity Summit brings together C-Suite and senior executives tasked with safeguarding their companies' critical infrastructures, alongside leading solution providers and esteemed cybersecurity experts. Admission includes access to interactive panels, discussions, and more. NA
Cyber Security Summit Atlanta 2025 Jan 31, 2025, Grand Hyatt Atlanta in Buckhead, Atlanta, United States The 12th Annual Atlanta Cybersecurity Summit brings together C-Suite and senior executives in charge of safeguarding critical infrastructures with top solution providers and renowned cybersecurity experts. Admission includes access to interactive panels, discussions, and catered meals, along with a cocktail reception for networking. NA
Event Name Event Date & Location Event Summary Event Attendee Data
Cyber Security & Cloud Expo Global 2025 Feb 5 – 6, 2025, Olympia London | London, United Kingdom The Cyber Security & Cloud Expo is a premier event focused on enhancing cyber security and cloud infrastructure. It covers vital topics such as Zero-Day Vigilance, Threat Detection, Global Cyber Conflicts, Generative AI, Quantum Computing, Risk Management, Cloud Transformation, Hybrid Cloud strategies, DevSecOps Integration, and AI & ML in infrastructure. View event attendee data
Cyber Security Summit Silicon Valley 2025 Feb 12, 2025, Santa Clara Marriott | Santa Clara, CA, United States Attend the ninth Annual Silicon Valley Cyber Security Summit, bringing together C-Suite and senior executives focused on protecting critical infrastructures. Renowned global experts will share insights on defending businesses against cyber threats through interactive panels and fast-track discussions. Network and exchange ideas with hundreds of influential business leaders, executives, and entrepreneurs. View event attendee data
Cyber Security Summit Philadelphia 2025 Feb 19, 2025, Philadelphia Marriott Downtown, Philadelphia, United States The Seventh Edition Philadelphia Cybersecurity Summit brings together C-Suite and senior executives responsible for safeguarding critical infrastructures with top solution providers and esteemed cybersecurity experts. Admission includes access to interactive panels, discussions, and a catered breakfast, lunch, and cocktail reception. NA
San Diego Cybersecurity Summit Feb 20, 2025. Marriott Marquis San Diego Marina, San Diego, United States The Fifth Edition of the San Diego Cybersecurity Summit unites C-Suite and senior executives tasked with securing their companies’ critical infrastructures with top solution providers and acclaimed cybersecurity experts. Admission includes access to interactive panels, discussions, and more. NA
Event Name Event Date & Location Event Summary Event Attendee Data
The 12th European Cyber Security Conference 2025 TBA, 2025, Sofitel Brussels Europe | Brussels, Belgium Experience the 10th edition of the European Cyber Security Conference, where influential policy-makers, industry leaders, and cybersecurity experts converge. In collaboration with ECSO, this Forum Europe conference explores Europe's response to evolving cybersecurity challenges in a dynamic global risk landscape. Uncover the essential next steps for all ecosystem actors to foster a secure environment and leverage the socio-economic benefits of digital technologies. NA
Gartner Security & Risk Management Summit Sydney 2025 Mar 3 – 4, 2025, ICC Sydney | Sydney, Australia The Gartner Security & Risk Management Summit 2025 equips leaders with insights to manage risks, adopt innovative security strategies, and enhance their cybersecurity roles. Attendees focus on advancing IAM infrastructure, securing digital supply chains, and fostering a secure culture through modern tools and behavioral programs. View event attendee data
Denver Cybersecurity Summit Mar 5, 2025, Hilton Denver City Center, Denver, Colorado, United States The Ninth Annual Denver Cybersecurity Summit brings together C-Suite and senior executives tasked with safeguarding their companies' critical infrastructures with top-tier solution providers and esteemed cybersecurity experts. Admission includes access to interactive panels, engaging discussions, and more. NA
New York Cybersecurity Summit Mar 6, 2025, Sheraton New York Times Square Hotel, New York, United States The 15th Annual New York Cybersecurity Summit gathers C-Suite and senior executives focused on protecting critical infrastructures, connecting them with leading solution providers and renowned cybersecurity experts. Attendees gain access to all interactive panels, insightful discussions, and additional networking opportunities. NA
SecureWorld Boston 2025 Mar 12 - 13, 2025, Hynes Convention Center | Boston, United States SecureWorld conferences have been bringing together and empowering cybersecurity leaders through regional in-person events and interactive online platforms. Join your peers in the InfoSec community for top-notch training and collaboration, whether in virtual or in-person settings. Experience engaging keynotes, panel discussions, breakout sessions, and networking opportunities. NA
Cloud Expo Europe 2025 Mar 12 – 13, 2025, ExCeL London | London, United Kingdom As the cybersecurity landscape rapidly evolves, is your organization prepared? Strengthen your defenses at Cloud & Cyber Security Expo in London, where you can explore solutions for protecting cloud environments, critical infrastructure, consumer data, and deploying identity management. Don’t miss this opportunity to stay ahead of escalating cyber threats and secure your position at the forefront of cyber resilience. view event attendee data
Minorities in Cybersecurity Annual Conference Mar 23 - 27, 2025, NYLO Las Colinas, Dallas, Texas The Annual Conference by Minorities in Cybersecurity (MiC) offers a platform for cybersecurity professionals to openly discuss their career challenges, explore ways to support individuals of color and women in the industry, gain insights on advancing in the corporate hierarchy, and much more. Limited to 200 attendees, this conference provides an intimate setting for meaningful discussions and networking opportunities. NA
Gartner Identity & Access Management Summit 2025 Mar 24 – 25, 2025, Intercontinental London - The O2 | London, United Kingdom The Gartner Identity & Access Management Summit 2025 offers IAM and security leaders insights on prioritizing identity-first security, modernizing staffing, and evaluating tools. Gain expert guidance to strengthen your organization’s security posture in the evolving IAM landscape. View event attendee data
Cybertech Global TLV 2025 Mar 24 - 26, 2025, Expo International Convention Center, Tel Aviv | Tel Aviv, Israel Join Cybertech to engage with industry leaders, government officials, and key decision-makers from sectors like infrastructure, insurance, healthcare, government, and manufacturing. This premier event offers an immersive platform for B2B networking, exploring technological advancements, and tackling cybersecurity challenges. Perfect for corporations, startups, investors, and experts, Cybertech is a hub for valuable connections and insights in the evolving cybersecurity landscape. NA
Cyber Security Summit South Florida 2025 Mar 27, 2025, Diplomat Beach Resort, Hollywood | Florida, United States The Fifth Annual South Florida Cybersecurity Summit brings together C-Suite and senior executives tasked with protecting critical infrastructure, connecting them with top solution providers and renowned cybersecurity experts. Admission includes access to interactive panels and discussions. NA
20th International Conference on Cyber Warfare and Security Mar 28 – 29, 2025, William & Mary Law School | Williamsburg, United States ICCWS has emerged as a significant conference in the field of cyber security, drawing academics, military professionals, and practitioners from across the globe to share their research findings through empirical studies, case histories, and other theoretical and practical contributions. It also serves as a valuable platform for doctoral degree candidates to network, present their papers and posters, and engage with fellow researchers in the field. View event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
Black Hat Asia 2025 Apr 1 – 4, 2025, Marina Bay Sands Singapore | Singapore, Singapore Black Hat Asia returns to Marina Bay Sands, Singapore, with a four-day program including cybersecurity Trainings, a Summit Day, and a two-day main conference. Attendees can expect expert Briefings on the latest cybersecurity research, open-source tool demos in Arsenal, a comprehensive Business Hall, networking, and social events. View event attendee data
WiCyS 2025 Apr 2- 5, 2025, Gaylord Opryland Resort in Nashville, Tennessee, United States WiCyS 2025 serves as the premier event to advance career goals in cybersecurity, dedicated to helping organizations recruit, retain, and promote women in the field. Through a community of engagement, encouragement, and support, this technical conference empowers women to excel in their careers, fostering a more inclusive and diverse cybersecurity industry. view event attendee data
SANS Cyber Threat Intelligence Summit & Training 2025 Apr 13 – 18, 2025, Hyatt Regency Orlando | Orlando, United States Led by world-class instructors at the cutting edge of the industry, this event offers exclusive access to live experts, helping you stay ahead. Dive into a learning environment filled with hands-on labs, simulations, and exercises focused on practical application in your field. Enhance your skills with bonus sessions and activities, all supported by SANS' commitment to excellence and expertise. view event attendee data
SANS Cybersecurity Leadership Summit 2025 Apr 24, 2025, Virtual, United States In a fast-changing threat landscape, leaders must go beyond keeping up—they need to set the standard. The SANS Cybersecurity Leadership Summit is designed for CISOs, directors, and managers who aim to lead with confidence and shape the future of cybersecurity. This summit offers essential insights from industry pioneers, sharing strategies, lessons learned, and expert advice. NA
RSA Conference Apr 28 – May 1, 2025, Moscone Center | San Francisco, United States RSA Conference 2025 is the leading global event for cybersecurity, bringing together thousands of professionals for four days of expert insights, innovation, and best practices. Attendees access unbiased content, connect with top experts, and strengthen their cybersecurity approach, making RSAC the essential gathering to learn, network, and shape the industry's future. View event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
CyberUK 2025 May 6 – 8, 2025, Manchester, United Kingdom CYBERUK, the UK government's premier cyber security event hosted by the National Cyber Security Centre, annually gathers over 2,000 cyber security leaders and professionals. Returning to Manchester Central, this event invites delegates to explore the theme Transforming Resilience. Countering Threats, fostering discussions on innovative ideas, collaboration, and emerging technologies to strengthen the UK’s digital resilience and future. View event attendee data
IEEE Symposium on Security and Privacy 2025 May 12 - 15, 2025, Hyatt Regency San Francisco | San Francisco, United States For over four decades, the IEEE Symposium on Security and Privacy has served as the leading platform for showcasing advancements in computer security and electronic privacy while fostering collaboration among researchers and practitioners. The upcoming 2025 Symposium will proudly commemorate the 46th edition of this renowned conference, continuing its legacy of excellence in the field. NA
Pittsburgh CIO Executive Summit 2025 May 13, 2025, David L. Lawrence Convention Center | Pittsburgh, United States Join Pittsburgh's top CIOs for a one-day program addressing shared business challenges and key priorities. Engage in peer-driven discussions on pressing topics like integrating AI in cybersecurity for better risk management, fostering collaboration to drive digital innovation, and focusing on architecture and innovation to meet the evolving demands of the CIO role. view event attendee data
IOT Solutions World Congress 2025 May 13 – 15, 2025, Fira de Barcelona Gran Vía | Barcelona, Spain The IoT Solutions World Congress (IOTSWC) is the premier global event spotlighting the transformative impact of IoT, AI, and digital innovation. Bringing together industry leaders and decision-makers, it offers a dynamic platform for networking, knowledge exchange, and exploring cutting-edge solutions reshaping business and society worldwide. View event attendee data
Cyber Security Summit Nashville 2025 May 15, 2025, Renaissance Nashville Hotel, United States The Sixth Annual Nashville Cybersecurity Summit brings together C-Suite and senior executives responsible for securing critical infrastructures with leading solution providers and top information security experts. Admission includes access to all interactive panels and discussions. NA
Toronto Cybersecurity Summit 2025 May 15, 2025, Marriott Downtown at CF Toronto Eaton Centre, Toronto, Canada The Second Annual Toronto Cybersecurity Summit brings together C-Suite and senior executives focused on securing critical infrastructures with top solution providers and leading information security experts. Admission includes access to interactive panels and discussions. NA
FutureCon Seattle CyberSecurity Conference 2025 May 15, 2025, Seattle, United States FutureCon offers premier Cyber Security Training focused on innovative strategies to tackle evolving cybersecurity risks. Engage with C-level executives who have effectively countered cyber attacks and gain critical insights to help C-suite leaders and CISOs combat global cybercrime. Equip yourself with the knowledge to build Cyber Resilient organizations and stay at the forefront of cyber defense. View event attendee data
Cybersecurity and Privacy Professionals Conference 2025 May 19 – 21, 2025, Baltimore, United States Don't miss the Cybersecurity and Privacy Professionals Conference, where the higher education community unites to tackle today's pressing challenges. Engage in networking, discussions, and timely content on information security and privacy with peers and partners. Elevate your expertise and knowledge in this exclusive event designed to address the latest trends and issues. View event attendee data
Cyber Security Summit Austin 2025 May 22, 2025, JW Marriott Austin | Austin, TX, United States Join us at the Third Annual Austin Cyber Security Summit, where C-Suite and Senior Executives come together to safeguard their organizations' critical infrastructures. This educational event is dedicated to providing valuable insights on protecting highly vulnerable business applications and critical infrastructure. Engage with renowned information security experts and innovative solution providers to discover the latest products and services for enterprise cyber defense. NA
CyCon 2025 May 27 - 301, 2025, Tallinn, Estonia The NATO Cooperative Cyber Defence Centre of Excellence hosts CyCon, an annual conference uniting around 600 cyber defense leaders, experts, and professionals from nearly 50 countries. This multidisciplinary event connects practitioners, academia, government, military, and industry to address the latest cybersecurity challenges collaboratively. NA
Event Name Event Date & Location Event Summary Event Attendee Data
Identiverse 2025 Jun 3 – 6, 2025, Mandalay Bay | Las Vegas, United States Identiverse 2025 brings together leading minds in the identity industry for a deep dive into the future of identity, featuring unparalleled education, collaboration, and insights. Engage with experts and peers in sessions focused on the latest technologies, best practices, and emerging trends, creating a unique experience that combines information and innovation. view event attendee data
InfoSecurity Europe 2025 Jun 3 – 5, 2025, ExCeL London | London, United Kingdom Infosecurity Europe is the ultimate destination for all your business's information security needs. This event gathers top cybersecurity professionals who share their expertise and provide support in navigating security challenges. Connect with industry experts and suppliers to discover tailored solutions that address your specific requirements. Don't miss this opportunity to enhance your security measures and stay ahead of today's evolving information security threats. view event attendee data
Cyber Security & Cloud Congress North America 2025 Jun 4 – 5, 2025, Santa Clara Convention Center | Santa Clara, United States Cyber Security & Cloud Expo is the leading event for insights from top professionals on Zero-Day Vigilance, Threat Detection, Global Cyber Conflicts, Generative AI, Quantum Computing, and more. Dive into essential strategies across sectors like manufacturing, transportation, supply chain, government, finance, energy, healthcare, and retail, exploring cutting-edge tech and its transformative impact. view event attendee data
Gartner Security & Risk Management Summit 2025 Jun 9 – 11, 2025, Gaylord National Resort & Convention Center | National Harbor, United States The Gartner Security & Risk Management Summit 2025 helps security and risk leaders boost agility and adaptability in security practices and technology. Solution Provider sessions offer practical guidance through strategic roadmaps and case studies, while interactive sessions provide objective insights and real-life examples to support informed investment decisions. View event attendee data
BSides Leeds 2025 Jun 20 - 21, 2025, Leeds, United Kingdom BSides Leeds is back, offering both virtual and in-person access to its conference. This event aims to provide a platform for unique cybersecurity talks, highlight the work of dedicated hackers and defenders, and foster connections between industry professionals and students. Join for networking, engaging sessions, and groundbreaking discussions in cybersecurity. NA
37th Annual FIRST Conference 2025 Jun 22 - 27, 2025, Copenhagen, Denmark FIRST is a global network of trusted computer incident response teams focused on managing security incidents, promoting prevention, and fostering swift responses. The annual FIRST conference unites teams worldwide, providing a platform for collaboration, idea exchange, and strengthening global computer security. NA
Cyber Security Finance & Risk Summit 2025 Jun 24, 2025, Digital The Finance & Risk Cyber Security Summit is an exclusive, invite-only virtual conference for executives seeking advanced solutions to protect critical data and infrastructure. Attendees gain insights into current cyber threats, explore innovative solutions, and connect directly with top solution providers, experts, and influential figures in cybersecurity. NA
Cyber Security Summit St. Louis 2025 Jun 25. 2025, Marriott St. Louis Grand, St. Louis, United States The Fourth Annual St. Louis Cybersecurity Summit brings together C-Suite and senior executives charged with safeguarding critical infrastructure, connecting them with leading solution providers and renowned cybersecurity experts. Admission includes access to interactive panels and discussions. NA
24th European Conference on Cyber Warfare and Security Jun 26 - 27, 2025, Kaiserslautern, Germany This captivating conference brings together a diverse group of academic scholars, military personnel, practitioners, and individuals involved in the cyber security community. ECCWS attracts participants from over 30 countries and offers a unique platform for knowledge exchange. Selected papers from the conference are regularly featured in the esteemed Journal of Information Warfare, further showcasing the impact and relevance of this event. NA
BSides Athens 2025 Jun 28, 2025, TBA | Athens, Greece This highly anticipated event in Greece is a must-attend for the InfoSec community, welcoming professionals, academics, and researchers with free participation. It fosters learning across various InfoSec disciplines and provides a unique platform for students, rookies, and security enthusiasts to share insights on a global stage. Each year, attendees from across Europe, especially Greece and Cyprus, gather to network, collaborate, and engage in this renowned conference. NA
Event Name Event Date & Location Event Summary Event Attendee Data
Cyber Security Expo Manchester 2025 Jul 10, 2025, Manchester Central Convention Complex | Manchester, United Kingdom The Cyber Security EXPO is a recruitment event for clients and agencies in cyber security, offering networking with employers hiring for contract and permanent roles. Connect with hiring managers, explore job opportunities, and attend speaker sessions for industry insights. NA
2025 APAC Summit Jul 15 - 16, 2025, Singapore The Asia Pacific Summit 2025 explores transformative trends in finance, from cloud and fintech to cryptocurrencies. This essential event examines new approaches to cyber resilience, tackling complex and evolving cyber risks. Stay informed on the latest developments and strategies to navigate the dynamic cybersecurity landscape in the Asia Pacific region. NA
Event Name Event Date & Location Event Summary Event Attendee Data
North American Society Society for the Sociology of Sport (NASSS) Conference November 5-8, 2025, The Westin Seattle; Seattle, Washington, USA The NASSS works to promote the sociological study of sports, games, play and contemporary physical culture—a mission it brings to life each year during its annual conference, which is chock full of networking receptions, educational sessions and learning-focused luncheons. NA
2025 APAC Summit November 18, 2025, Location TBD SBJ’s Media Innovators event was established in 2001, expanding on the company’s position at the center of the sports, media and betting industries to prove insights to industry professionals on the latest in solutions designed to help examine and navigate the sports media landscape. NA
Event Name Event Date & Location Event Summary Event Attendee Data
Black Hat USA 2025 Aug 2 - 7, 2025, Mandalay Bay | Las Vegas, United States Join us for an exceptional cybersecurity event featuring four days of specialized trainings catering to all skill levels. The main conference offers two days of insightful briefings, open-source tool demos in Arsenal, a bustling Business Hall, networking opportunities, and exciting social events. Don't miss the launch of the 'Certified Pentester' program, featuring a full-day practical exam on pentesting topics. Check out the Conference Highlights below for more information. NA
Information Security Summit Asia 2025 TBD, 2025, Jakarta, Indonesia The Information Security Summit Asia, an exclusive in-person event for top cybersecurity leaders from businesses, institutions, and government entities in Jakarta, focuses on proactive cybersecurity strategies. The summit highlights the latest advancements to mitigate digital risks and promotes a strong culture of information security across organizations. NA
DEFCON 2025 Aug 7 – 10, 2025, Las Vegas Convention Center | Las Vegas, United States DefCon, renowned for its intense emphasis on computer security and hacking, serves as a platform for brilliant minds in the field to exchange knowledge and collaborate on innovative projects. Each summer, hackers, corporate IT professionals, and government agencies gather in Las Vegas to explore cutting-edge hacking research and put their skills to the test in challenging competitions. Attending DefCon offers a unique and unparalleled experience that cannot be replicated elsewhere. view event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
Blue Team Con 2025 Sep 6 - 7, 2025, Fairmont Chicago | Chicago, United States Blue Team Con is an annual cybersecurity conference for defenders focused on information exchange among SOC analysts, CISOs, auditors, compliance personnel, and security-minded developers. It gathers a diverse international audience—students, professionals, executives, and sales teams—in a collaborative atmosphere. Experienced experts share knowledge, guiding others through the complex cybersecurity landscape. NA
BSides Albuquerque 2025 TBA, 2025, The University of New Mexico | Albuquerque, United States Join BSides ABQ for an in-depth exploration of the latest cybersecurity trends, led by expert keynote speakers. This global platform brings together professionals to share knowledge, discover new tools, and learn essential techniques to protect against cyber threats. Network with industry peers, elevate your skills, and gain valuable insights that support both personal growth and career advancement in the cybersecurity field. NA
BSides Kraków 2025 Sep 20, 2025, ABB Corporate Research Center | Kraków, Poland BSides events bring together diverse security experts from various platforms to explore the forefront of information security. With an open and collaborative platform, BSides offers a unique opportunity for security professionals to share ideas, insights, and establish long-lasting connections within the community. It is a rare chance to directly engage and build trusted relationships with influential members of the industry. NA
Gartner Security & Risk Management Summit London 2025 Sep 22 - 24, 2025, ExCeL London | London, United Kingdom The Gartner Security & Risk Management Summit empowers security and risk management leaders and practitioners to enhance the adaptability and responsiveness of security risk management strategies and technology, enabling the achievement of mission-critical objectives. With a focus on continuous improvement, this summit provides valuable insights and guidance for navigating the evolving landscape of security and risk management. NA
National Cyber Summit Sep 23 – 25, 2025, Von Braun Center Huntsville | Alabama, United States The National Cyber Summit is the premier cyber security-technology event in the nation, known for its innovation and comprehensive offerings. It provides unparalleled educational, collaborative, and workforce development opportunities for industry visionaries and emerging leaders. With a diverse range of focus areas, distinguished speakers, and exceptional accessibility, NCS delivers exceptional value. View event attendee data
International Cyber Expo 2025 Sep 30 - Oct 1, 2025, Olympia London | London, United Kingdom The 2025 International Cyber Expo brings together CISOs, CTOs, business leaders, cyber security experts, government officials, and end-users, offering a prime platform to explore the latest in cyber security. Designed for senior decision-makers focused on safeguarding multinational businesses, SMEs, public sector organizations, and critical infrastructure, this event is essential for those looking to connect with industry leaders, expand networks, and strengthen digital defenses. NA
Event Name Event Date & Location Event Summary Event Attendee Data
it-sa Expo & Conference 2025 Oct 7 - 9, 2025, Nuremberg, Germany Attend it-sa Expo&Congress, Europe’s premier IT security trade fair, uniting top cybersecurity experts and solution providers. This essential platform offers a broad array of products and services, from hardware and software to training, consulting, and Security as a Service. Explore critical topics, including cloud and mobile security, data and network protection, industrial security, and safeguarding critical infrastructures. NA
Cyber Security World - Marina Bay Sands 2025 Oct 8 - 9, 2025, Marina Bay Sands Expo and Convention Centre | Singapore, Singapore Don't miss the chance to be part of this renowned event that brings together cyber security professionals, business leaders, and experts, all working towards advancing digital transformation initiatives. This prestigious technology event in Asia provides a unique opportunity to explore state-of-the-art solutions, connect with industry experts, and gain valuable insights to drive your organization's success. NA
Cyber Security Expo 2025 TBD Oct 2025, Queen Elizabeth II Centre | London, United Kingdom Join us at the Cyber Security EXPO in London, the premier recruitment event exclusively tailored for clients and recruitment agencies in the cyber security industry. Engage and network with numerous employers hiring for both contract and permanent cyber roles. Connect with hiring managers and recruitment agencies, gain insights into exclusive job opportunities, learn about exhibiting companies, and have one-on-one conversations with recruiters. NA
Infosec World 2025 Oct 27 – 29, 2025, Disney's Coronado Springs Resort | Lake Buena Vista, Florida, United States InfoSec World, the acclaimed "Business of Security" conference, offers multiple days of top-tier education, extensive networking, and invaluable insights. Connect with over 2,500 security professionals and learn from influential keynotes and world-class conference programming. Discover cutting-edge security solutions on a dynamic expo floor and earn CPEs through diverse sessions, workshops, and summits. View event attendee data
ISC2 Security Congress 2025 Oct 29 - 31, 2025, Nashville, United States Prepare for a transformed digital landscape at ISC2 Security Congress 2025, where thousands of cybersecurity experts gather to shape the future of our connected world. Gain essential insights, explore innovative software, and discover advanced security strategies to stay ahead of tomorrow’s evolving threats. Register now to equip yourself with the knowledge and tools needed to lead in cybersecurity. NA
Event Name Event Date & Location Event Summary Event Attendee Data
OWASP Global AppSec Washington DC 2025 Nov 3 - 7, 2025, TBD | Washington, United States The OWASP conference is designed for information security professionals across private and public sectors, equipping developers, defenders, and advocates to build a more secure web. Attendees will experience cutting-edge application security technologies, inspiring speakers, valuable networking, and a dynamic community. This event upholds the high standards expected of an OWASP Global Conference, enriching knowledge and expertise in the field. NA
FutureCon Cybersecurity Event: Phoenix 2025 Nov 13, 2025, Phoenix, United States Stay ahead of advanced Cyber Threats and ensure the security of your computing environment with the latest knowledge at FutureCon. Explore cutting-edge technology through interactive demos and engage with global security leaders to address pressing topics in the information security community. FutureCon keeps you updated on the future of the Cyberworld and provides a platform to connect with peers and security experts. NA

Come back soon for December events!

The post Cybersecurity Conferences: The Best Cybersecurity Events Guide for 2025 appeared first on Vendelux.

]]>
FinTech Conferences: The Best Finance and Blockchain Events Guide for 2025 https://vendelux.com/blog/fintech-conferences/ Sat, 07 Dec 2024 13:00:00 +0000 https://vendelux.com/?p=7703 Fintech Industry Conferences: An Introduction Fintech Conferences are some of the most popular events worldwide. Throughout the years, the finance world has shifted into something much more than just banking and big corporations. Blockchain and the FinTech society have managed …

FinTech Conferences: The Best Finance and Blockchain Events Guide for 2025 Read More »

The post FinTech Conferences: The Best Finance and Blockchain Events Guide for 2025 appeared first on Vendelux.

]]>

Fintech Industry Conferences: An Introduction

Fintech Conferences are some of the most popular events worldwide.

Throughout the years, the finance world has shifted into something much more than just banking and big corporations. Blockchain and the FinTech society have managed to create a new world that is much more inclusive, and full of opportunities.

So, to keep up with this ever-changing universe of crypto, blockchain, and finance, you need to be attending the relevant FinTech events.

Finance events can be quite expensive, especially if you’re using them as part of training and want to send off an entire team. To make sure you’re spending your company’s money wisely, you need to implement a carefully thought-out event strategy and make sure that every decision is aligned with your business goals.

In this guide, you’ll learn about the different types of finance events, how to choose the best one for you, and how to implement an event strategy to get the most out of every conference and expo that you go to.

Let’s start!

Under the very wide umbrella of finance events, you can find many different sub-categories:

Fintech Conferences

Fintech conferences are the premier events in the finance sector, attracting professionals from fintech, blockchain, and cryptocurrency spheres. In response to the Covid-19 pandemic, these conferences have evolved into not only in-person events but also hybrid and digital formats, adapting to the latest developments in the fintech landscape.

Key aspects of fintech conferences include:

  • Seminars and Speaking Events: Industry experts discuss current trends in fintech and financial services, and blockchain, offering valuable insights through real-world case studies.

  • Workshops and Product Showcases: Interactive sessions provide hands-on experiences with the latest banking technologies and payment systems.

Fintech Expos

Fintech expos and trade shows are vital B2B events that focus on unveiling innovative financial products and solutions. These expos are particularly beneficial for e-commerce business owners who prefer firsthand experience with new tools, facilitating immediate comparison and decision-making.

For sales teams, these expos are an opportunity to engage with an audience actively seeking financial solutions, enabling them to forge valuable connections and potential partnerships.

Finance Seminars

Finance seminars, often part of larger conferences or stand-alone events, are educational powerhouses in the fintech world. Topics often span various niches within fintech and blockchain, attracting thought leaders and influential speakers from the fintech ecosystem.

These seminars are ideal for gaining knowledge, staying up-to-date with the latest trends, and establishing oneself as a thought leader in the fintech community.

Hackathons

Hackathons in the fintech industry are dynamic events where developers, programmers, marketers, and designers collaborate to create innovative fintech solutions. They offer a unique opportunity for team-building and problem-solving, often culminating in awards for the most successful projects, as seen in events like the hackathon organized by Société Générale.

Fintech Summits

Fintech summits are influential gatherings that focus on sharing knowledge and spurring innovation in the finance sector. These summits, such as the European Finance Summit, provide an in-depth look at current trends in retail banking, payment systems, and mobile application security. They are crucial for professionals looking to stay ahead in the fintech landscape, offering opportunities to network with like-minded professionals and discuss the biggest challenges facing the industry.

Attending fintech conferences, expos, seminars, hackathons, and summits is crucial for anyone in the financial services industry to stay informed, build networks, and explore new partnerships.

Whether in fintech hubs like London, UK, or at global events like the Singapore Fintech Festival, these conferences in 2025 are where the brightest minds in fintech converge to shape the future of finance.

The Best Finance, Blockchain, and Crypto Conferences

Financial tech conferences and crypto events have become more common in the past few years. Technology is advancing much more rapidly; businesses are moving online permanently, and world leaders are looking to improve sustainability management.

So, naturally, blockchain events are on the rise, as well.

However, as we mentioned earlier, some of these events can be quite an investment, so you must tread carefully and choose only the ones that best align with your business goals.

A fintech conference is the best place to build relationships with industry leaders and learn about the newest trends to help with product development.

On the other hand, expos and tradeshows are the places where your ideal target market is, so naturally, it’s the best type of event you can send your sales and marketing teams and improve your B2B lead generation process.

Every decision you make as an event marketer needs to be beneficial for your company’s overall strategy and for reaching the targets you’ve set for each team.

This is where event intelligence comes in.

Finance Event Attendee Insights: Event Intelligence

Event attendee data is crucial for every event marketing team. Simply put, knowing who will attend which event can significantly increase your lead generation, boost sales, and increase the overall benefits of attending that specific conference, summit, or expo.

If you’re sending your sales team to approach prospects, you need to ensure those prospects will be there.

This is why intelligent event marketing teams use event intelligence software that combines AI predictive modeling, first-party data from previous events, and real-time data monitoring to give you accurate information about events you’re interested in.

fintech events attendees

Finance Event Planning

As you can see, a lot of work goes into finance event planning, and you can’t do that without the appropriate software that can sort the relevant information and share it with the right people.

The Vendelux event planner can do all that and much more.

With this tool, you can easily add intriguing finance events for your team to see, including information about the event itself, the role you will play there – whether you will sponsor or attend, and what is expected of the people who want to participate.

This collaborative dashboard is constantly updated and can be used by all the team members, which helps in planning budgets and seeing who is interested in which event.

Nowadays, data-driven event marketing is crucial for every business, regardless of size. You need to make the right decisions, which usually includes a collaborative environment that encourages feedback and embraces innovation.

FinTech and Financial Services Events to Attend in 2025

Now that we’ve gone through the basics, it’s finally time for the long-awaited list of fintech events in 2025! So, work smart and good luck!

Here’s a list of the best upcoming FinTech events:

Event Name Event Date & Location Event Summary Event Attendee Data
MetaVSummit Jan 7 - 8, 2025, Dubai, UAE MetaVSummit brings together Web3 companies and investors looking to form relationships with up-and-coming startups in blockchain, metaverse, NFTs, and similar Web3 areas. In addition to providing a space for investors and companies to meet, MetaVSummit’s mission is to educate the public on Web3 topics and create valuable business relationships. There will be more than 3,000 attendees, including 75% of CEO attendees and over 500 founders. The event will also feature over 40 speakers and exhibitors. Attendees can expect guest speakers, panel discussions, networking opportunities, and more. NA
Public Funds Summit 2025 Jan 9 - 10, 2025, Fairmont Scottsdale Princess, Arizona, United States Public Funds Summit 2025 provides a place for those in the public pension funds sector to exchange ideas with consultants, money managers, and other delegates. However, attendance is not limited to those in the public sector. The event will focus on the priority topic of investment managers ensuring safe futures for public pension funds. Additional topics include pension legal issues, ethics, education for plan sponsors, and the importance of creating a positive public image. NA
ICBC 2025: 19. International Conference on Blockchain and Cryptocurrencies Jan 9 - 10, 2025, Vancouver, Canada The International Conference on Blockchain and Cryptocurrencies (ICBC) is a multidisciplinary event bringing together researchers, scholars, and scientists focused on blockchain and cryptocurrencies in the fields of information and communication engineering. The conference is organized by the World Academy of Science, Engineering, and Technology (WASET), an open science research organization. Attendees have in-person and virtual options for the program of speakers, as well as networking and peer-to-peer meetings. NA
ITC London 2025 Jan 27 – 28, 2025, The Brewery | London, United Kingdom ITC London, an exclusive January event, brings the insurance ecosystem together to explore technology's transformative impact on the London market. Attendees will gain insights into cutting-edge advancements, strengthen partnerships, and explore opportunities shaping the future of insurance. It’s a unique chance to network with key stakeholders and influence the industry's direction. View event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
Fintech Retreat 2025 Feb 3 - 4, 2025 Golden Gate Club, San Francisco, CA, United States The Fintech Retreat offers an exclusive experience for just 300 participants, bringing together top regulators, executives, venture capitalists, and financial leaders to explore business opportunities, forge strategic partnerships, and tackle complex technology and regulatory challenges. Featuring off-the-record panel discussions, the retreat provides a unique opportunity to gain unfiltered insights and perspectives from industry leaders. View event attendee data
Private Funds CFO New York Forum 2025 Feb 4 - 5, 2025, Hilton Midtown, New York, United States Join the Private Funds CFO Network at the 22nd Annual New York Forum at the Hilton Midtown. Connect with influential finance and operations decision-makers in private markets, gain insights on how your firm stacks up against peers, understand current and future regulations directly from SEC experts, and acquire actionable ideas to optimize your back office. View event attendee data
ICBC 2025: 19. International Conference on Blockchain and Cryptocurrencies Feb 10 - 11, 2025, Toronto, Canada The International Conference on Blockchain and Cryptocurrencies (ICBC) is a multidisciplinary event bringing together researchers, scholars, and scientists focused on blockchain and cryptocurrencies in the fields of information and communication engineering. The conference is organized by the World Academy of Science, Engineering, and Technology (WASET) and features research-based discussions. WASET is an open science research organization. Attendees have in-person and virtual options for the program of speakers, as well as networking and peer-to-peer meetings. NA
ICEFM 2025: 19. International Conference on Economics, Finance and Management Feb 10 - 11, 2025, Barcelona, Spain The International Conference on Economics, Finance, and Management (ICEFM) is a multidisciplinary event that brings together researchers, scholars, educators, and scientists in economics, finance, and management. The conference is organized by the World Academy of Science, Engineering, and Technology (WASET), an open science research organization. It will feature in-person and virtual speakers, networking opportunities, and peer-to-peer discussions covering strategies, trends, innovations, best practices, and industry solutions. NA
ICBC 2025: 19. International Conference on Blockchain and Cryptocurrencies Feb 10 - 11, 2025, Istanbul, Türkiye International Conference on Blockchain and Cryptocurrencies (ICBC) is one of the many multidisciplinary events organized by the World Academy of Science, Engineering, and Technology (WASET), an open science research organization. ICBC focuses on research in the areas of blockchain and cryptocurrencies from different areas within the fields of information and communication engineering. The event welcomes students, academics, industry researchers, academic scientists, and more. There will be presentations, conferences, research, and more. NA
FiNext Conference Dubai 2025 Feb 10 – 11, 2025, Dubai, United Arab Emirates The FiNext Conference & Expo serves as a global hub for the financial sector, bringing together tech startups, SMEs, investors, and institutions. Covering topics like banking security, payment strategies, and cloud IT platforms, it fosters collaboration, partnerships, and knowledge-sharing among industry innovators and practitioners. It's a must-attend event for those shaping the future of finance. View event attendee data
The Worlds NFT Meeting | NFT Paris Feb 13 – 14, 2025, Grande halle de la Villette | Paris, France The Worlds NFT Meeting – NFT Paris is where all things NFT will be covered. The event provides a space for NFT collectors and artists to interact with business owners while hearing from global NFT experts and personalities. NFT Paris hosted 18 000 visitors for its 3rd edition. Guest speakers include Luca Schnetzler - Pudgy Penguins, and Eowyn Chen - Trust Wallet, CEO. View event attendee data
MIT Fintech Conference Feb 21, 2025, MIT Management Sloan School, Massachusetts, USA MIT Fintech, which is scheduled for winter 2025, is an MIT Sloan student-led event with all aspects of the conference organized by students at the MIT Sloan School of Management on a volunteer basis. The conference and the MIT Fintech Club are focused on developing interest and awareness about the diverse opportunities within fintech. Similar to the 2024 MIT Fintech conference, the 2025 event will host a diverse range of speakers at the forefront of fintech and crypto. NA
SFVegas 2025 Feb 23 – 26, 2025, Aria Resort & Casino | Las Vegas, United States SFVegas 2025’s is the largest capital markets conference in the world. The conference’s program was developed by industry leaders from various market participants, including investors, issuers, financial intermediaries, law firms, accounting and technology companies, regulators, rating agencies, servicers, and trustees. Attendees include consumers, investors, and leaders in consumer markets. View event attendee data
Future Digital Finance 2025 Feb 24 – 25, 2025, InterContinental New Orleans | New Orleans, United States The inaugural Future Digital Finance Connect conference showcases innovative strategies and technologies to drive your digital transformation and meet evolving customer needs. In an exclusive, invite-only setting, connect with senior digital and innovation leaders from top banks, credit unions, credit card providers, and insurance companies. Gain insights from industry visionaries shaping the future of banking. View event attendee data
Finovate Europe 2025 Feb 25 – 26, 2025, Intercontinental O2 | London, United Kingdom Finovate Europe is a two-day event where attendees will see cutting-edge fintech that financial institutions can deploy. Attendees can choose from over 100 speakers and more than 30 product demos, as well as take part in leadership programs and startup boosters. Networking opportunities also abound at Finovate Europe, with a projected attendance of over 1,000 senior-level attendees from across the fintech industry. There will also be over 600 major financial institutions represented. View event attendee data
CFO Summit San Jose Feb 26, San Jose, United States CFO Summit San Jose is an exclusive, invite-only event for top finance leaders to share insights and strategies. Designed to help CFOs thrive in the AI era, it focuses on driving growth, fostering high-performing teams, and transforming finance operations. Request your invite to build a local network within the global CFO community, optimize your finance function, and stay ahead with the latest trends and technologies. NA
CDAO Financial Services 2025 Feb 26 – 27, 2025, New York, USA CDAO Financial Services 2025, now in its twelfth year, is the premier event for data and analytics leaders in the financial sector. Dive into strategies for data-driven decision-making, AI implementation, risk management, and regulatory compliance while exploring the intersection of technology, governance, and data ethics. Co-located with CDAO Insurance, this year’s event offers a unique chance to gain insights and build connections in the evolving financial and insurance industries. View event attendee data
Investment Education Symposium 2025 Feb 26 - 28, 2025, Royal Sonesta, New Orleans, United States The Investment Education Symposium will feature symposium speakers and include leading institutional investors, hedge fund and asset managers, consultants, and others. The conference will adhere to a dialog-driven, panel-discussion structure that allows attendees to exchange ideas with presenters and delegates managing large capital flows within the traditional and alternative investment communities. Topic discussions will highlight or be delivered by leaders in assets, hedge funds, capital flow, and more. NA
Event Name Event Date & Location Event Summary Event Attendee Data
American Banker Payments Forum 2025 Mar 5 – 6, 2025, Marriott Marquis | San Francisco, United States American Banker’s PAYMENTS FORUM is the go-to event for insights on navigating embedded finance, instant payments, and emerging trends in financial services. Gain expert guidance, connect with industry leaders, and leave with strategies to navigate regulations, foster consumer trust, and drive innovation. view event attendee data
MoneyLIVE Summit 2025 Mar 10 – 11, 2025, Business Design Centre | London, United Kingdom MoneyLIVE Summit is the premier global event for banking and payments, fostering innovation, partnerships, and transformative ideas. Hosted in the FinTech capital, it features Startup City, a hub for startups and scaleups to secure funding, build partnerships, and accelerate growth through dynamic stages, networking, and deal-making opportunities. View event attendee data
Fintech Meetup 2025 Mar 10 – 13, 2025, The Venetian Las Vegas | Las Vegas, United States Fintech Meetup gathers professionals from across the FinTech ecosystem to attend facilitated meetings, content sessions, networking events, and more. Over 130 categories of FinTech services and solutions fit within the meetup’s agenda, including channel solutions, banking platforms, cash management, data analytics, security, customer experience, lending, personal finance, digital assets, blockchain, and technology infrastructure. There will be over 6,000 FinTech decision-maker attendees, 175 speakers, 450 sponsors and exhibitors, and 60,000 facilitated meetings. View event attendee data
Insurtech Insights Europe 2025 Mar 19 – 20, 2025, Intercontinental London - The O2 | London, United Kingdom The Insurtech Insights Europe conference explores key insurance industry topics like AI, machine learning, IoT, blockchain, and data analytics. Designed for insurers, insurtech professionals, and investors, the event offers valuable networking and learning opportunities. With over 6,000 attendees expected, this fully in-person experience features insightful discussions, dynamic networking, and more. View event attendee data
Fintech India Expo 2025 Mar 19 - 21, 2025, Bharat Mandapam, New Delhi, India FinTech India Expo focuses on the intersection of finance and technology that has transformed the way businesses and consumers carry out routine transactions. This trade event aims to bring the global fintech community under one roof and centers on blockchain, digital banking, and cybersecurity. Attendees consist of industry leaders and startups for networking, business growth opportunities, and cutting-edge deliberation. Featured discussions include digital lending, AI advancement, fraud, robotic process automation (RPA), and more. view event attendee data
WOW Summit Hong Kong 2025 Mar, 2025, Hong Kong, China WOW Summit Hong Kong is a premier global event that brings Web3 industry leaders together to increase mass adaptation. In addition to industry leaders, attendees include government officials, NFT and digital artists, entrepreneurs, and multinational corporates. More than 7,000 attendees from over 30 countries are expected to meet at the summit, where 150+ presenters are scheduled, including NFT and metaverse artists displaying their masterpieces. Attendees can network with industry minds, opinion leaders, Web3 founders, developers, influencers, and more. Discussion topics include metaverse, cyber security, digital ID, CBDC, and more. NA
ICBC 2025: 19. International Conference on Blockchain and Cryptocurrencies 2025 Mar 24 - 25, 2025, Las Vegas, Nevada, United States The International Conference on Blockchain and Cryptocurrencies (ICBC) is a multidisciplinary event bringing together researchers, scholars, and scientists focused on blockchain and cryptocurrencies in the fields of information and communication engineering. The conference is organized by the World Academy of Science, Engineering, and Technology (WASET), an open science research organization. Attendees have in-person and virtual options for the program of speakers, as well as networking and peer-to-peer meetings. Speakers and discussions will focus on various scientific research. NA
Gartner CFO & Finance Executive Conference Mar 24 – 25, 2025, Hilton Sydney | Sydney, Australia The Gartner CFO & Finance Executive Conference offers a platform to connect with peers and industry experts. Engage with forward-thinking CFOs and senior finance leaders from top private and public organizations. The exclusive CFO Circle program provides a dedicated space for chief finance officers to explore strategies, exchange innovative ideas, and expand their professional networks. View event attendee data
QA Financial Forum 2025 Mar 25, 2025, The Westin Harbour Castle | Toronto, Canada Following a successful 2024 event, QA Financial is launching its second Toronto Forum at the Westin Harbour Castle. This full-day conference will feature expert speakers from leading financial institutions and vendors of advanced DevOps and data management platforms. Key topics include the impact of genAI on software engineering, testing requirements for trading and risk management, service virtualization, and cloud-based engineering and data management strategies. Registration is free for software quality assurance professionals in the financial sector. View event attendee data
Pay360 Conference 2025 Mar 25 – 26, 2025, ExCeL London | London, United Kingdom PAY360 Conference is the annual meeting place for the payments industry. The 6,000+ expected attendees will consist of senior representatives from banks, merchants, government representatives, investors, fintechs, FIs, card providers, consultants, and solutions providers. In addition to a large expo space and facilitated networking offerings, the agenda will feature forty hours of tailored content from 200 speakers, with sessions live-streamed to an international audience. There will be networking, expos, breakout spaces, presentations, and more. View event attendee data
World Finance Forum Mar 26, 2025, Convene Sancroft, St. Paul's | London, United Kingdom The World Finance Forum returns to London, uniting industry leaders to discuss the latest in finance transformation, AI, business partnering, FP&A, strategic leadership, and diversity, equity, and inclusion. This year's event offers the chance to learn from top talent in the finance world, discover emerging trends and technologies shaping the financial landscape, and expand your professional network by connecting with a diverse group of over 300 senior finance executives across various industries. View event attendee data
DC Blockchain Summit Mar 26, 2025, Washington, DC, USA DC Blockchain Summit is the premier gathering for the most influential people focused on public policy for blockchain innovations and digital assets. It will feature discussions, presentations, and fireside chats with crypto enthusiasts and people focused on policy and regulations for the digital asset industry. By bringing representatives from these two sectors together, the summit aims to help set a clear regulatory framework for the industry’s future. NA
Event Name Event Date & Location Event Summary Event Attendee Data
InsurTech NY Spring Conference 2025 Apr 2 – 3, 2025, Pier 60 Chelsea Piers | New York, United States InsurTech will focus on collaboration within the industry. The conference will bring together traditional insurers and InsurTech representatives, like carriers, brokers, and risk managers, to discuss what is needed to build better collaboration across the value chain. Presentations will be divided into a track for property and casualty and another track for life and health. Top startups will also pitch to investors. Attendees can expect keynotes, wrap-ups, networking, talks, partnerships, presentations, and more. View event attendee data
Transact ETA 2025 Apr 2 – 4, 2025, Mandalay Bay | Las Vegas, United States Transact ETA 2025 is the premier event for payments professionals, offering bold ideas, cutting-edge technologies, and expert insights to stay ahead in a rapidly evolving industry. Connect with industry leaders, discover innovations shaping the future of payments, and seize opportunities to propel your business forward—all in one dynamic, three-day event. View event attendee data
Paris Blockchain Week Summit Apr 8 - 10, 2025, Louvre, Paris, France Join the global blockchain elite at Paris Blockchain Week, the premier event for professionals shaping the future of blockchain and Web3 technologies. Engage in cutting-edge discussions, build valuable connections, and explore the transformative impact of blockchain across industries. This is where real business happens and the future of blockchain is defined. NA
Canadian Fintech Summit 2025 Apr 8 - 9, 2025, Toronto, Canada The Canadian Fintech Summit brings together Fintechs, investors, enterprises, financial institutions, AI innovators, and service providers globally to connect and collaborate. Focused on Fintech and AI, it explores the integration of financial services into everyday applications powered by AI. This year’s theme, Generative AI + Fintech + Humans, highlights the transformative potential to reshape the world. NA
Digital Marketing for Financial Services West Summit Apr 9 – 10, 2025, San Francisco, California, United States Digital Marketing for Financial Services (DMFS) West Summit is a hybrid experience of in-person and online events. Dedicated to digital marketing trends and technology relevant to the financial services industry, the DMFS West Summit brings together financial services VPs, directors, and CMOs from across the North American West. Discussion topics include changing customer expectations, increasing ROI, improving efficiency, and more. View event attendee data
NextTech Week Tokyo - Spring 2025 Apr 15 – 17, 2025, Tokyo Big Sight | Tokyo, Japan NexTech Week Tokyo highlights the transformative potential of advanced technologies in driving business efficiency and productivity across industries. The exhibition showcases cutting-edge solutions in AI, blockchain, and quantum computing, connecting attendees from sectors like manufacturing, retail, logistics, healthcare, finance, and government with innovative tools to optimize their operations. View event attendee data
New York FinTech Week 2025 Apr 21 – 25, 2025, New York, United States New York FinTech Week fosters inclusive collaboration across the entire startup ecosystem. It features a variety of events, from conferences and exclusive roundtables to free community gatherings, showcasing diverse FinTech initiatives. View event attendee data
AICPA & CIMA CFO Conference 2025 Apr 23 – 25, 2025, La Quinta Resort & Club | La Quinta, United States AICPA & CIMA is designed for CFOs and finance directors. Every session of the conference focuses on the C-suite perspective. Seasoned CFOs from across the country will cover the latest innovations and anticipated trends on the horizon to keep participants on the cutting edge. The event’s insights talk about what the future holds and how participants can respond as better leaders with more strategic decisions. Additionally, the event hosts exhibit and sponsorship opportunities for exposure to the industry buying audience (top-level CFOs, controllers, directors, and more). View event attendee data
World IT Show Apr 24 - 26, 2025, Seoul, Korea World IT Show (WIS) is Korea’s leading exhibition featuring the next generation’s cutting-edge digital transformation. Information and communications technology (ICT) professionals gather annually at WIS to experience the latest ICT trends and future technology. Hosted by the Ministry of Science and ICT, the exhibition calls itself a one-stop shop for digital transformation. The previous event had attendees often being CEOs or in sales and marketing fields, looking for new products and technology. Some attendees also have manufacturing, engineering, and design backgrounds. NA
EU-Startups Summit 2025 Apr 24 - 25, 2025, Malta EU-Startups Summit 2025 is a two-day event that gathers more than 2,500 founders, startup enthusiasts, investors, corporates, VCs, and media representatives from across Europe. The event aims to showcase tech startup companies and provide networking, inspiring, and learning opportunities between exhibitors and attendees. In-person networking opportunities and a dedicated networking app will be available for attendees. In addition to keynote speakers and fire-side chats with founders, the summit includes an exhibition hall and a startup pitch competition selected from over 1,500 applications. NA
Insurance Tech & Innovation Conference UK 2025 Apr 24 – 25, 2025, Hilton London Heathrow Airport | London, United Kingdom Gain insights on insurance technology trends like digital transformation, AI, IoT, and blockchain from leading experts. Connect with over 200 professionals, including CIOs, CTOs, and CEOs, to exchange ideas, build partnerships, and expand your network. Explore innovative InsurTech solutions, from advanced analytics to virtual claims handling, to enhance customer experiences, streamline operations, and drive growth. View event attendee data
Smarter Faster Payments 2025 Apr 27 - 30, 2025, Ernest N. Morial Convention Center, New Orleans, USA Smarter Faster Payments, Nacha’s annual conference, offers top-tier payments education, a dynamic exhibit hall, and valuable networking opportunities. Tailored for diverse organizations, it focuses on driving innovation, delivering impactful solutions, and meeting business and customer needs. Attendees gain insights to stay competitive in the ever-evolving payments landscape. NA
TOKEN2049 2025 - Dubai Apr 30 – May 1, 2025, Madinat Jumeirah | Dubai, United Arab Emirates TOKEN2049 is a global conference uniting crypto leaders, entrepreneurs, investors, and innovators to network, share ideas, and shape the industry's future. Held in top digital asset hubs like Dubai and Singapore, it offers a unique experience with cutting-edge product demos, Arabian hospitality, live entertainment, and interactive activities, creating an unparalleled event for the blockchain community. View event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
Finovate Spring 2025 May 7 - 9, 2025, Sheraton San Diego Hotel and Marina, California, United States FinovateSpring 2025 is an event that brings FinTech representatives together to find future solutions to today’s industry problems. The event plans for over 50% of its attendees to come from financial institutions, with over 1,200 senior-level executives in attendance. Attendees include FinTechs, platform players, financial institutions, regulators, and investors in financial services. View event attendee data
Blockchain Futurist Conference Toronto May 13, 2025, Toronto, Canada Untraceable's Blockchain Futurist Conference, Canada's largest blockchain and cryptocurrency event, uniquely integrates hands-on technology throughout its programming to foster participant engagement. It gathers a global audience of startups, investors, developers, enterprise leaders, and academics to explore trends, showcase innovations, and debate the future of this rapidly evolving industry. NA
FTT Embedded Finance & Super-Apps Europe 2025 May 13, 2025, London, United Kingdom FTT Embedded Finance & Super-Apps brings together a dynamic community of retailers, financial institutions, fintechs, and tech innovators across industries like healthcare, travel, and entertainment. Explore the transformative impact of embedded finance as experts share insights on collaboration, innovation, and leveraging technology to deliver exceptional outcomes and reimagine business models. NA
Consensus 2025 May 14 – 16, 2025, Toronto, Canada Consensus by CoinDesk is focused on gathering stakeholders in the global crypto and blockchain ecosystem and bringing together all sides of crypto, blockchain, and Web3. The event provides a call to action for builders, creators, story tellers, and money movers for the future of finance and Web3 economy. Attendees can expect opportunities for calibration, collaboration, and resolution in technological transformation. View event attendee data
Seamless Middle East 2025 May 20 – 22, 2025, Dubai World Trade Center, Dubai, UAE Seamless Middle East 2025 is a two-day event covering FinTech, banking, retail, e-commerce, digital marketing, payments, home delivery, and identity industries. The event anticipates over 25,000 attendees with the brightest and most innovative minds across payments, FinTech, banking, retail, e-commerce, digital marketing, identity, and more industries. Over 800 speakers will cover these industries in addition to trends, market disruptors, and technologies shaping them. Additionally, the event will feature over 750 exhibitors and various in-person networking opportunities. View event attendee data
ITC Europe 2025 May 21 - 22, 2025, Amsterdam, Netherlands ITC Europe is a premier festival of innovation transforming the European insurance ecosystem. In May, industry leaders and visionaries gather to explore how technology and collaboration are shaping the future of insurance. The event offers unique opportunities to connect with top minds, discover cutting-edge solutions, and gain actionable strategies to address tomorrow’s challenges, empowering attendees to lead and make a lasting impact on the industry. NA
Bitcoin 2025 May 27 – 29, 2025, The Venetian Las Vegas | Las Vegas, United States Bitcoin 2025 is an exclusive three-day conference dedicated entirely to bitcoin. It's an open invitation to anyone keen on exploring and discussing all aspects of bitcoin. The event includes a special Bitcoin 101 track for newcomers, alongside presentations and contributions from seasoned speakers and sponsors within the bitcoin industry. View event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
Digital Banking 2025 Jun 2 – 3, 2025, Boca Raton, Florida, United States Digital is an event that highlights innovative tech and strategic solutions through three days of demos, interactive panels, industry keynote speakers, and networking discussions. More than 850 banking professionals make up the Digital Banking audience, with representatives from banks, credit unions, fintech startups, merchants, and regulators. Over 70% of the attending banking professionals are senior executives and key decision-makers. Attendees can expect community connections, collaborations, powerful networking, and meaningful discussions to address industry issues. View event attendee data
International Conference on Blockchain and Cryptocurrencies (ICBC) 2025 Jun 2 - 6, 2025, Pisa, Italy The International Conference on Blockchain and Cryptocurrencies (ICBC) is a multidisciplinary event bringing together researchers, scholars, and scientists focused on blockchain and cryptocurrencies in the fields of information and communication engineering. Attendees have in-person and virtual options for the program of speakers, as well as networking and peer-to-peer meetings. Discussions will include scientific research. NA
The U.S. Fintech Symposium Jun 2 - 4, 2025, Oak Brook, IL, United States The US Fintech Symposium is a three-day, in-person conference that brings industry executives together to discuss the latest FinTech developments, strategies, and best practices. The event aims to bring decision-makers together to discover the latest FinTech trends with productive networking. Attendees can participate in eight formal networking sessions, schedule meetings with product and service providers, network digitally through our event app, and more. Discussion topics include embedded finance, blockchain, robotic process automation AI, machine learning, open banking, and more. NA
Money20/20 Europe 2025 Jun 3 – 5, 2025, RAI Amsterdam Convention Centre | Amsterdam, Netherlands Founded in 2011 by industry insiders, Money20/20 has become the epicenter of the global fintech ecosystem. It’s where groundbreaking ideas and companies, from J.P. Morgan and Stripe to Airwallex and Checkout.com, gain momentum. Discover valuable connections, insights from visionary speakers, and the innovation and partnerships essential for navigating the future of money. Money20/20 Europe hosts over 340 speakers and saw 2,000+ companies, including C-level executives, innovators, startups, tech giants, and disruptors. View event attendee data
Non Fungible Conference 2025 Jun 4 - 6, 2025, Lisbon, Portugal NFC is a bold, experimental festival shaping the future of digital interaction and redefining event experiences for the Web3 era. This year’s highlights include the R3D Carpet, a Gaming Startup Competition, and a live performance stage merging virtual and real worlds like never before. Whether you’re an artist, collector, game creator, fashion designer, entrepreneur, investor, or a visionary exploring digital culture, NFC 2025 is the ultimate gathering to create impact and drive innovation. NA
Advise AI 2025 TBA, United States Financial Planning's ADVISE AI conference is a groundbreaking event designed for wealth management leaders to harness artificial intelligence and machine learning to enhance and expand their operations. The conference focuses on applying advanced tools to practical scenarios, enabling attendees to grasp their potential and apply these insights directly to their businesses. Attendees will benefit from comprehensive workshops that provide education on the latest AI technologies. These sessions aim to reveal the full possibilities of automation and offer guidance on streamlining workflows through effective use of contemporary tech stacks. NA
Wealth Stack 2025 Jun 9 – 12, 2025, The Boca Raton Resort | Boca Raton, Florida, United States WealthStack serves as the WealthTech pillar of Wealth Management EDGE, which unites three core areas: investment, productivity, and growth. This unique event gathers CIOs, CEOs, CTOs, and teams from the investment, technology, and practice management ecosystems. A WealthStack ticket grants full access to the entire EDGE event, including all stages, networking opportunities, and experiences, fostering maximum productivity and unexpected insights. View event attendee data
Fintech + Insurtech Generations 2025 Jun 11 - 12, 2025, The Dubois Center, North Carolina, USA Fintech + Insurtech Generations brings finance and insurance industry professionals together to lead finance and insurance industries into the next era. Attendees at the annual event include C-level executives, senior leaders, and other finance and insurance representatives – as well as upcoming founders and rising talent. Generations will feature an agenda full of speakers covering pressing topics, networking options, and additional events. NA
Insurance Tech and Innovation Conference 2025 Jun 11 - 12, 2025, Chicago, IL, USA AltaWorld’s Insurance Tech and Innovation Conference will invite insurance technology experts to share strategies, insights, solutions, and innovations. Attendees will include decision-makers from across the insurance value chain with 200+ leaders from technology, innovation, data, analytics more. Some of the conference’s key highlights include customer engagement models, omnichannel support via chatbots, and leveraging technologies such as blockchain and cloud computing options. There will be over 30 insurance technology providers sharing information and networking opportunities. NA
Blockworks Permissionless Conference Jun3, 2025, Salt Lake City, UT, United States Blockworks Permissionless Conference and Expo, which describes itself as “a crypto native’s paradise,” is a three-day event that will focus on various innovative new technology and experiences, as well as presentations and panels featuring crypto industry leaders. Attendees consist of builders and investors who are dedicated to scaling the industry. NA
Event Name Event Date & Location Event Summary Event Attendee Data
Seamless East Africa 2025 Jul 2 - 3, 2025, Nairobi | Kenya Seamless East Africa is a global event uniting the banking, financial services, retail, and ecommerce industries. It brings together decision-makers from enterprises, SMEs, startups, NGOs, regulators, and governments to drive innovation in digital commerce. Join over 2,000 attendees shaping the future of these converging sectors. NA

Come back soon for more events.

Event Name Event Date & Location Event Summary Event Attendee Data
FTT Embedded Finance & Super-Apps North America 2025 Sep 2 – 3, 2025, New York, United States Explore FTT Embedded Finance & Super-Apps, where the future of financial services extends far beyond traditional players. Join a dynamic community of retailers, manufacturers, insurers, telcos, financial institutions, fintechs, and tech innovators driving disruption and innovation. View event attendee data
Seamless North Africa Sep, 2025, Cairo, Egypt Seamless North Africa focuses on three sectors of the financial ecosystem that are shaping the future of North Africa’s digital economy: payments, fintech, and banking. The two-day event offers a packed agenda with over 200 speakers, case studies, demos, workshops, roundtables, networking opportunities, and more. There will be over 5,000 attendees, 250 exhibitions and startups. NA
Seamless Africa 2025 Sep 8 - 9, 2025, Sandton Convention Centre Johannesburg Seamless Africa is a global event connecting the banking, financial services, retail, and e-commerce sectors. It brings together over 6,000 attendees, including decision-makers from enterprises, SMEs, startups, NGOs, regulators, and governments, all focused on driving innovation and transformation in digital commerce. NA
Finovate Fall 2025 Sep 8 – 10, 2025, The Marriott Marquis Times Square, New York, USA FinovateFall hosts a tech meets finance event in the world’s financial capital. There will be over 125 expert speakers, one-on-one networking opportunities, and short live demos of seven minutes each from innovative fintech companies. The event anticipates over 2,000 influential attendees (50%+ from financial institutions) and 65+ innovative demos. FinovateFall’s agenda is built around senior fintech innovators, financial institution decision-makers, and investors looking for their next opportunity. Discussion areas include contracts, crypto, risk management, digital banking, financial inclusion, customer acquisition, and more. View event attendee data
Artificial Intelligence in Financial Services Conference 2025 Sep 16 – 17, 2025, London, United Kingdom The 7th Artificial Intelligence in Financial Services Conference brings together 150+ senior executives from top financial institutions to explore AI's transformative role in the industry. Building on the success of the 2024 event, the 2025 conference expands to include tailored sessions in the Nordics and Asia Pacific, offering insights into how AI is reshaping financial services across diverse markets. View event attendee data
ICBC 2025: 19. International Conference on Blockchain and Cryptocurrencies Sep 27 - 28, 2025, San Francisco, California, United States The International Conference on Blockchain and Cryptocurrencies brings together academic scientists, researchers, and scholars to share insights and research findings on all aspects of blockchain and cryptocurrencies. This premier interdisciplinary platform facilitates discussions on the latest innovations, trends, challenges, and practical solutions shaping the field. NA
European Blockchain Convention 2025 Sep - Oct, 2025, Barcelona, Spain European Blockchain Convention anticipates over 6,000 attendees and 300 speakers covering the current state of blockchain, crypto, DeFi, NFTs, and Web3. There will be panels, workshops, keynotes, fire-side chats, networking opportunities, and more. Discussion topics include tokenization, crypto derivatives, sustainability, issuance of digital assets, and more. Attendees include startups, investors, developers, and corporate in or interested in blockchain. NA
Event Name Event Date & Location Event Summary Event Attendee Data
TOKEN2049 Singapore 2025 Oct 1 – 2, 2025, Marina Bay Sands Expo & Convention Centre | Singapore, Singapore TOKEN2049 is a global conference connecting crypto ecosystem leaders to exchange ideas, network, and shape the industry's future. As the premier gathering for entrepreneurs, institutions, investors, and blockchain enthusiasts, it attracts key players driving innovation. Previous editions have been held in major digital asset hubs, with recent events taking place semi-annually in Dubai and Singapore. View event attendee data
ICBC 2025: 19. International Conference on Blockchain and Cryptocurrencies Oct 4 - 5, 2025, Dubrovnik, Croatia The International Conference on Blockchain and Cryptocurrencies (ICBC) is a multidisciplinary event bringing together researchers, scholars, and scientists focused on blockchain and cryptocurrencies in the fields of information and communication engineering. The conference is organized by the World Academy of Science, Engineering, and Technology (WASET), an open science research organization. Attendees have in-person and virtual options for the program of speakers, as well as networking and peer-to-peer meetings. Attendees can learn from one another by sharing and discussing experiences. NA
Lend360 2025 Oct 6 – 8, 2025, Hyatt Regency Dallas | Dallas, United States Lend360 summit is designed for online lending leaders and covers FinTech industry trends and technologies that impact consumer and small business lenders, service partners, investors, bank representatives, and more. The summit features industry-leader presentations, a series of networking events, women-led panels, and private meetings. Topics covered will include future opportunities at the intersection of online lending and FinTech. The event anticipates over 850 attendees, 100 CEOs, 80 sponsors, 1,500 meetings, networking opportunities, and more. View event attendee data
FinTech Week London Oct 6 - 10, 2025, London, United Kingdom Fintech Week London is a week-long celebration of the city’s fintech innovation, featuring a flagship conference that gathers 1,000+ decision-makers from leading fintechs, banks, investment firms, and regulators. This dynamic event offers keynotes, panel debates, workshops, and networking opportunities, addressing the latest fintech themes. It’s where traditional financial institutions and fintech disruptors converge to explore global fintech trends in one of the world’s top financial hubs. NA
Fintech Surge 2025 Oct 12 - 15, 2025, Dubai Harbour, Dubai, UAE Fintech Surge is where finance and technology create limitless opportunities. Thousands of international delegates and over 200 global speakers will gather to discuss tech innovations, regulations, and the financial future of the MENA (Middle East/North Africa) region. The event is designed for regulators, investors, banks, and associations in the financial-technology sector. Discussion topics include FinTech organization, growth and innovation, security balance, and more. NA
ITC Vegas 2025 Oct 14 – 16, 2025, Mandalay Bay | Las Vegas, United States ITC Vegas, the world’s largest insurance innovation event, offers unmatched networking, cutting-edge solutions, and valuable partnerships. It provides meaningful education and access to the industry’s top minds, driving the future of insurance forward. Don’t miss the conversations shaping the industry’s next chapter. Hundreds of speakers, ranging from global insurer CEOs to startup founders, will attend. Expect more than 9,000 attendees. About 75% of attendees are VPs or higher decision-makers across the insurance and insurtech ecosystem. View event attendee data
Seamless Saudi Arabia 2025 Oct 20 – 22, 2025, Riyadh Front | Riyadh, Saudi Arabia Seamless Saudi Arabia is the ultimate platform shaping the future of digital commerce, centered on the customer journey. Explore key aspects of the digital commerce experience, from retail and ecommerce to digital marketing, home delivery, payments, fintech, and banking. Join in Riyadh to redefine how we transact and shop online. View event attendee data
Open Banking Expo UK 2025 Oct 21 – 22, 2025, Business Design Centre | London, United Kingdom The Open Banking Expo brings together innovators, disruptors, and visionaries to advance Open Banking and Open Finance through collaboration. Featuring a diverse audience of financial institutions, payments leaders, regulators, and TPPs, it also attracts participants from sectors like retail, gaming, utilities, and transport. Following a successful move to London’s Business Design Centre, the 2025 event will expand further, co-located with the Open Finance Show and Smart Data Show, driving a more interconnected future. View event attendee data
London Blockchain Conference 2025 Oct 24 - 25, 2025, ExCeL London | London, United Kingdom The London Blockchain Conference showcases the latest advancements in blockchain, AI, and web3, with real-world examples of their impact on business and government. Hear from pioneering thought leaders, connect with industry experts, and discover practical solutions to transform your organization for a smarter, faster, and more effective future. View event attendee data
AFP2025 - Boston Oct 26 – 29, 2025, Boston Convention and Exhibition Center | Boston, United States AFP2023 is an event where attendees can share curious mindsets and transform how they think, learning how to drive innovation in financial organizations. This in-person gathering will include educational sessions, networking, spears, and solution providers. The event anticipates thousands of corporate treasury and finance professional attendees. Attendees range from staff level (i.e., managers, accountants, analysts), management level (i.e., directors, treasury, heads, team leads), and financial executive/VP/senior management levels. View event attendee data
Money 20/20 USA 2025 Oct 26 – 29, 2025, Las Vegas, Nevada, United States Money 20/20 Las Vegas stands as the largest event in the Fintech industry, attracting a vast and diverse audience, including a significant proportion of senior management and decision-makers from numerous crucial industries. The event offers attendees the opportunity to gain innovative insights, forge new connections, and hear exciting announcements. Past discussions have focused on strategies for financial service brands to excel in marketing and methods to stay ahead of digital disruptions. View event attendee data
CFO Summit 2025 - New York Oct 28, 2025, New York, United States The CFO New York Summit offers a unique platform for finance leaders to explore strategies for leveraging AI, enhancing efficiency, and tackling DEI and ESG challenges. Engage with industry experts, connect with peers, and gain actionable insights to elevate your leadership and accelerate growth. Reserve your seat to unlock new opportunities and expand your professional network. View event attendee data
Blockchain Life 2025 Oct 28 - 29, 2025, Festival Arena, Dubai, UAE Blockchain Life is an international forum on blockchain, cryptocurrencies, and mining. Created for industry professionals and those just starting out, the 2025 forum plans to see 12,000 participants and host 200 speakers. Forum attendees come from various backgrounds, including CEOs of international companies, investors, traders, business owners, miners, blockchain developers, and government officials. There will also be pitch opportunities for startups and various discussions and networking opportunities. NA
Event Name Event Date & Location Event Summary Event Attendee Data
Hong Kong FinTech Week 2025 Nov 3 – 7, 2025, Hong Kong Convention and Exhibition Centre | Hong Kong, Hong Kong Asia’s Premier Fintech Event: Join Hong Kong FinTech Week, connecting over 37,000 attendees from 100+ economies. Backed by 60+ sponsors and 700+ exhibitors, it’s your gateway to innovation, business opportunities, and vibrant experiences in a dynamic global hub. Don’t miss the chance to engage with industry leaders shaping the future of finance and technology. View event attendee data
IOFM Fall Conference & Expo 2025 Nov 4 – 6, 2025, Caesars Palace | Las Vegas, United States The IOFM Fall Conference & Expo is the leading event for Accounts Payable, Accounts Receivable, and Procure-to-Pay professionals. This three-day experience brings together seasoned practitioners and innovative strategists to share best practices and practical solutions for today’s toughest accounting and finance challenges. View event attendee data
Blockchain Futurist Conference Florida Nov 5 - 6, 2025, 2025, Florida, United States As Canada's largest blockchain and cryptocurrency event, Untraceable's Blockchain Futurist Conference - now also in Florida - brings together global leaders from startups, enterprises, and academia. Featuring hands-on tech and expert-led discussions, the conference highlights trends, cutting-edge innovations, and pivotal debates shaping the future of blockchain and cryptocurrency. NA
Singapore Fintech Festival 2025 Nov 12 – 14, 2025, Singapore Expo | Singapore, Singapore The Singapore FinTech Festival serves as a global hub where policy, finance, and technology communities come together to connect and collaborate. It provides a platform to explore advanced financial solutions, evolving regulations, and cutting-edge technological innovations. Featuring sessions, roundtables, workshops, and exhibitions, the event offers an immersive look into the future of financial services and the digital transformation reshaping global economies. View event attendee data

Come back soon for more events.

The post FinTech Conferences: The Best Finance and Blockchain Events Guide for 2025 appeared first on Vendelux.

]]>
Technology Events: The Best Tech Conferences Guide for 2025 https://vendelux.com/blog/technology-events/ Fri, 06 Dec 2024 13:00:00 +0000 https://vendelux.com/?p=6686 Technology Events: An Introduction Navigating the dynamic world of technology events is necessary for any tech business aiming for success. This involves making strategic decisions about which tech conferences, networking events, and technology industry gatherings to participate in or sponsor. …

Technology Events: The Best Tech Conferences Guide for 2025 Read More »

The post Technology Events: The Best Tech Conferences Guide for 2025 appeared first on Vendelux.

]]>

Technology Events: An Introduction

Navigating the dynamic world of technology events is necessary for any tech business aiming for success. This involves making strategic decisions about which tech conferences, networking events, and technology industry gatherings to participate in or sponsor.

The allure of attending every high-profile tech event, from top tech events to the most influential tech conferences, is understandable. However, discernment is key. It’s essential to ensure these events align with your company’s objectives, such as technological innovation, brand marketing, or B2B lead generation, and that they offer substantial value. Failure to fully leverage an event’s potential is a missed opportunity.

Our comprehensive guide covers various aspects of tech events, including the best global conference events, automation and machine learning workshops, the best annual cyber security conference, and startup events. You’ll learn about the importance of meticulous planning, utilizing event intelligence, and how to choose from the biggest tech conferences that resonate with your brand’s goals.

Additionally, we’ll provide an extensive list of the biggest tech events, spanning across creative and tech industries, featuring global leaders, tech giants, and emerging technologies. Expect insights on everything from the Open Data Science Conference to the Mobile World Congress, and the unique offerings of each.

Whether you’re a tech industry leader, a startup founder, or remotely tech-savvy, there’s much to gain. Our guide will help you navigate the tech world’s biggest events, from the vibrant startup scene of San Francisco to the global AI ecosystem, ensuring you make the most of your tech conference experience.

Stay informed about the most exciting startups, valuable data science insights, and the latest from tech companies flocking to these events. If you’re keen to learn more about the intersection of technology and business, from the RSA Conference to the SXSW Online event to virtual conference presence packages, this guide is your gateway to the tech event landscape.

Keep reading to discover how these events can transform your business ideas and connect you with the industry’s security professionals, C-suite executives, and technology providers from leading companies.

So, to help you make an informed choice, let’s start with the different types of tech events.  

Tech Conferences

Tech conferences are large, in-person gatherings focused on a specific topic, created to facilitate the exchange of ideas and industry insights.

These events typically feature professional speakers, workshops, and networking opportunities, providing attendees with valuable connections and ways to improve their skills.

For example, an HR-focused tech conference may include sessions on recruitment trends and best practices in the tech industry. These top tech conferences attract business professionals seeking the latest tech trends and insights into business model innovation.

Tech Expos

Expos, or trade fairs, are medium-to-large-scale tech events where companies showcase cutting-edge technologies and demonstrate products to an engaged audience. Exhibitors at tech expos are often prepared to discuss emerging trends and provide live demonstrations.

These events are essential for startups looking to gain exposure, attract leads, and connect with potential clients, making them a staple of the international tech scene.

Tech Trade Shows

Similar to expos, tech trade shows offer companies a platform to promote products, connect with peers, and gain valuable insights into industry shifts.

While expos are often niche, trade shows can cover a broader range of topics, making them great venues for business professionals to exchange ideas and learn about market developments. Trade shows are some of the most active technology hubs globally, with a focus on industry-specific discussions.

Tech Seminars

Tech seminars are focused, educational sessions led by industry experts and companies to teach attendees about specific technologies or practices.

These events are ideal for exploring niche topics—such as education technology or digital marketing—offering participants the chance to gain in-depth knowledge and boost brand visibility within their field.

Seminars provide valuable insights into emerging trends and are also opportunities for experts to enhance their reputations.

Tech Summits

Tech summits combine elements of expos, conferences, and networking, typically attracting senior leaders and the world’s leading experts from across the tech sector.

Initially intended for high-level discussions, summits have become central to the international tech scene, bringing together top-tier executives to address emerging trends and foster innovation.

Summits, like the Mobile World Congress or RSA Conference, offer unique opportunities to gain insights, discuss the latest technologies, and create powerful industry connections.

Tech Event Marketing Strategy

Event marketing is quite a powerful tool for tech companies of all sizes, but it’s essential to tread carefully and focus on a more data-driven approach. This way, you eliminate the majority of risks and ensure a better investment return.

With the comeback of in-person events, it can be very tempting to join every possible tech conference or seminar, but you need to be careful. Start with thorough research and find out which are the best events that align with your company’s goals.

Once you have a good list of events, you need to make sure that you choose the ones that will best help your B2B marketing strategy, and you can do that by using event intelligence. Let’s take a look.

Upcoming Tech Events

Tech Event Attendee Insights: Event Intelligence

We mentioned taking a more data-driven approach to event marketing, and the best way to do this is to take advantage of event intelligence. For example, imagine you put so much effort into preparing for a conference only to realize that none of your prospects actually attended the event.

Event intelligence can effectively eliminate such worries by using real-data monitoring, AI and first-party historical data in order to make accurate predictions about event attendees.

To put it simply, you won’t have to play the guessing game every time you’re looking at a B2B event, and you will know for sure whether your dream prospect is joining or not.

With this information at hand, you can start preparing for your meeting with the prospect and build a better relationship with your target audience.

Event intelligence also puts you a few steps further in front of your competitors that are not using the technology, as you’ll have early access to panels and sponsorship opportunities.

technology events attendees

Tech Event Planning

Another essential step to tech event marketing is syncing with your sales and marketing teams. By using an event planner, such as the one Vendelux offers, you can design the entire process in a collaborative environment and make sure everyone is on the same page.

Vendelux Event Planner

Using event management technology and having all this information readily available will help you plan budgets for the entire year and align your sales and marketing goals.

A good idea is to keep an event calendar so you can visually keep track of the events and the people that will be attending. In the description of each event, you need to outline the goals and strategies that will be used by the various team members. This will help them stay focused and take full advantage of what is to come.

To make sure that your sales and marketing teams are fully aligned, include them in the planning stage and allow everyone to share their input and offer suggestions.

Best Tech Events to Attend in 2025

2025 is going to be a very exciting year for the tech industry, and that includes both in-person and digital events.

So now that you have an idea of how event marketing works let’s take a look at the best tech events in 2025, including the biggest tech conferences, current technology events, women in tech events, and many more.

Here are a list of the best upcoming technology conferences:

Event Name Event Date & Location Event Summary Event Attendee Data
CES 2025 Jan 7 – 10, 2025, Las Vegas Convention Center | Las Vegas, United States The world’s most powerful tech event, organized by the Consumer Technology Association, is where innovations reshaping our lives come to life. Global brands connect here to drive business, form new partnerships, and showcase bold breakthroughs on stage. Dive into immersive activations and demos to explore the latest solutions to global challenges, engaging with top minds and the most influential brands shaping the future. view event attendee data
NRF 2025 Jan 12 – 14, 2025, Javits Center | New York, United States NRF 2025 will host the largest tech retail marketplace, featuring speakers, a Consumer Product Showcase for buyers to connect with small business owners, and educational sessions, including 100+ exhibitor ideas and partner networking. Attendees span business development, IT, marketing, retail operations, eCommerce, and more, from C-suite professionals to managers and analysts. view event attendee data
Bett UK Jan 22 – 24, 2025, ExCeL London | London, United Kingdom Bett UK in London offers a tech-focused program with over 30,000 attendees, networking sessions, and exhibits from 600+ EdTech companies. Attendees can explore innovations in equipment, teaching tech, management solutions, and future trends. The event attracts educators, C-suite professionals, managers, innovators, investors, and others in the EdTech and tech meeting space. view event attendee data
Opex Week Jan 27 – 29, 2025, Hyatt Regency Miami | Miami, United States Opex Week promotes business transformation in support of decision-makers and transformation leaders. Areas of focus include readiness for cultural change, innovative ideas, leading transformation, rethinking structure and capabilities, and more. The hybrid event is the largest global event for the entire operational excellence ecosystem. There will be speakers, networking, workshops, interactive discussion groups, learning opportunities, and more. View event attendee data
sTARTUp Day Jan 29 - 31, 2025, Tartu, Estonia sTARTUp Day brings together start-up-minded people to celebrate entrepreneurship. Company areas include gaming, mobility, agriculture, manufacturing, software solutions, aerospace, and more. The event includes educational stage programs, hands-on seminars, a large demo area, international pitching competitions, workshops, organized matchmaking, side events, and more. In addition to startups and investors, c-suite executives will attend to participate and evaluate startup services and products. View event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
KickStart Europe Feb 4 – 5, 2025, RAI Amsterdam Convention Centre | Amsterdam, Netherlands KickStart Europe hosts its annual strategy and networking summit in Amsterdam, focusing on trends and investments in digital infrastructure. Industry professionals will discuss emerging developments shaping Cloud, connectivity, and data center infrastructure. The conference attracts an international audience with a European focus, featuring numerous C-level decision-makers as guest speakers. View event attendee data
ISE 2025 Feb 4 – 7, 2025, Fira de Barcelona | Barcelona, Spain ISE returns to Barcelona as the top AV and systems integration exhibition, featuring four days of showcases from leading tech innovators, solution providers, and conferences. Jointly produced by AVIXA and CEDIA, ISE hosts B2B exhibitions and keynotes for the AV, systems integration, and IT sectors. Attendees span industries such as education, enterprise, hospitality, live events, retail, and smart homes. view event attendee data
Cisco Live Feb 9 – 14, 2025, RAI Amsterdam Convention Centre | Amsterdam, Netherlands Cisco Live will gather in Amsterdam to optimize IT capabilities and drive successful business and tech ecosystems. The event and on-demand library feature keynotes, innovation talks, and technical sessions on IT applications, Cloud, autonomous experiences, collaboration, data centers, DevNet, networking, security, and more. view event attendee data
Geo Week Feb 10 - 12, 2025, Colorado Convention Center | Denver, United States GEO Week convenes at the Colorado Convention Center in Denver to connect and educate professionals on digitizing workflows and bridging disciplinary silos. The event covers integration in the built environment, commercial 3D technologies, and advanced airborne/terrestrial tech. Key industries include disaster response, energy, utilities, infrastructure, transportation, natural resource management, and surveying. view event attendee data
World Summit AI Americas Feb, 2025, TBA, Americas World Summit AI Americas unites the global AI ecosystem, featuring top AI minds and cutting-edge content that addresses today’s most critical AI issues. Join global thought leaders across tech, healthcare, and ethics for deep discussions on human-AI convergence, responsible AI, governance, societal impact, and more. This is the must-attend summit for AI. NA
AI Summit West 2025 Feb 11 – 12, 2025, Santa Clara Marriott | Santa Clara, United States The Deep Learning Summit explores the future of deep learning, uniting cutting-edge research with real-world applications in business and society. Highlights include expert Q&As, networking sessions, personalized schedules, and on-demand recordings. Topics cover data efficiency, meta-learning, cloud computing, and deep learning algorithms. Attendees include data scientists, software engineers, CTOs, and MLOps experts from companies like Apple, Airbus, Google, BMW, and Facebook. view event attendee data
E-commerce Berlin Expo Feb 19 – 20, 2025, STATION Berlin | Berlin, Germany The E-commerce Berlin Expo is a B2B event for e-commerce service providers, expected to draw over 10,000 participants. Key visitor industries include food, technology, fashion, travel, and electronics. Exhibitors can connect with attendees to build new client relationships, gain valuable feedback on products and services, and strengthen existing partnerships. view event attendee data
AIBC Eurasia Feb 23 – 25, 2025, Festival Arena - Festival City | Dubai, United Arab Emirates AIBC Asia in Dubai will gather top leaders in emerging technology, including AI and blockchain, attracting C-suite executives, policymakers, developers, and legal experts. The Emirates will emphasize renewable energy, transport, education, health, technology, water, space, and frontier tech like blockchain. The three-day event offers educational panels, guest speakers, workshops, and networking opportunities. view event attendee data
Gartner CIO Leadership Forum 2025 Phoenix Feb 24 – 25, 2025, JW Marriott Desert Ridge Resort and Spa | Phoenix, United States The Gartner CIO Leadership Forum in Phoenix offers an exclusive event for CIOs, focusing on accelerating digital business, shaping the future of work, and dynamic leadership. Key priorities include driving revenue through customer focus, talent acquisition, CIO role evolution, co-creating organizational capabilities, and delivering customer-centric solutions. CIOs from various levels will explore strategies to expand influence, develop effective strategies, and gain expert insights. view event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
Gartner Security & Risk Management Summit 2025 Sydney Mar 3 – 4, 2025, ICC Sydney | Sydney, Australia The Gartner Security & Risk Management Summit in Sydney gathers top experts to explore evolving security strategies by refining and simplifying defenses. Key topics include leadership, strategy, technology, and critical insights. Attendees include CISOs, security executives, risk leaders, security architects, and managers in network, application, and data security. view event attendee data
Mobile World Congress MWC Barcelona Mar 3 – 6, 2025, Fira de Barcelona Gran Vía | Barcelona, Spain Mobile World Congress (MWC) returns to Barcelona as the world’s largest event for the connectivity industry. Decision-makers and industry leaders will gather to showcase products, demo new technologies, and inspire innovation. Attendees can also network with global mobile operators, device manufacturers, technology providers, and vendors. View event attendee data
4YFN Mar 3 – 6, 2025, Fira de Barcelona Gran Vía | Barcelona, Spain 4YFN will host the world’s largest startup exhibition for the mobile industry, offering startups opportunities to engage with experts and expand their global networks. Investors can connect with promising startups and present co-investment projects, while corporations and institutions have chances to pitch and network. Key conference topics include frontier tech, digital health, impact, and Fintech. view event attendee data
DevNexus Mar 4 – 6, 2025, Georgia World Congress Center | Atlanta, United States DevNexus will host a conference focused on digital platforms and future tech, featuring workshops and sessions on Java security, API design, DevOps integration, and software design. Keynotes include topics like OSS supply chain security, cloud infrastructure, and modern software architecture. Open to professionals in digital security, frameworks, and architecture, this event covers a broad range of relevant tools and practices. View event attendee data
SXSW 2025 Mar 7 – 15, 2025, Austin, Texas, United States SXSW offers a unique opportunity to connect with the global digital creative community, enabling participants to discover new interests, network with professionals, and explore innovative ideas. Topics span music, culture, technology, and film, fostering brainstorming, learning, and career-building connections. Attendees can engage through workshops, panels, meetups, and mentor sessions. view event attendee data
Enterprise AI Summit Mar 9 – 11, 2025, Holiday Inn City Center | Munich, Germany The Enterprise AI Summit in Berlin brings together business executives and data practitioners to explore AI applications focused on ROI, scalability, and efficiency. Featuring speakers from fields like interaction engineering, data science, and analytics, the summit covers topics such as enterprise software, tech infrastructure, and AI robustness. It’s ideal for chief AI officers, infrastructure leaders, senior data scientists, and heads of engineering and innovation. View event attendee data
Gartner Security & Risk Management Summit 2025 India Mar 10 – 11, 2025, Grand Hyatt Mumbai Hotel & Residences | Mumbai, India The Gartner Security & Risk Management Summit in India focuses on advancing security strategies by reframing approaches and simplifying processes. Key areas include devolving risk ownership, building agile security programs, leveraging emerging technologies, and understanding cloud security trends. Attendees include CISOs, security experts, business continuity leaders, network managers, and identity management professionals. View event attendee data
SATELLITE 2025 Mar 10 – 13, 2025, Walter E. Washington Convention Center | Washington, DC, United States Satellite 2025 will host a conference and exhibition at the Walter E. Washington Convention Center, promoting innovation and growth in the global satellite and space ecosystems. The event connects networks across sectors like automotive, broadcasting, military, government, telecommunications, and aviation. Attendees include major players such as JPMorgan, Amazon, NASA, NOAA, Facebook, and Delta Air Lines. view event attendee data
Hello Tomorrow - Deep Tech Days 2025 Mar 10 – 14, 2025, The CENTQUATRE-PARIS | Paris, France Paris hosts a series of anchor events: the Global Summit, where over 3,000 leaders gather to explore emerging tech and build business connections; Investor Day, featuring 1-on-1 meetings with top Deep Tech startups and leading VCs; and Financing the Future, an exclusive VIP event for LPs and GPs in the Deep Tech investment ecosystem. View event attendee data
Esri Developer Summit Mar 11 – 14, 2025, Palm Springs Convention Center | Palm Springs, United States The Esri Developer Summit offers a comprehensive experience for learning to build advanced apps with cutting-edge mapping technology. Through technical workshops and sessions, participants gain insights into the latest tech developments and best practices. Those interested can apply to present, submit plenary session images, or join as sponsors or exhibitors. view event attendee data
Gartner CIO Leadership Forum 2025 London Mar 11 – 12, 2025, Intercontinental London - The O2 | London, United Kingdom The Gartner CIO Leadership Forum in London is an exclusive event for CIOs in enterprise, business, and regional sectors. The forum focuses on key priorities like talent retention and acquisition, leveraging ecosystems, and implementing customer-centric solutions, with insights into CIO priorities, hands-on learning, and peer-to-peer problem-solving. view event attendee data
Big Data & AI World Mar 12 – 13, 2025, ExCeL London | London, United Kingdom Big Data & AI World brings together thousands of data and AI innovators, technologists, and business leaders to explore scalable solutions for enhancing data-driven decisions. Over half of the attendees are C-suite directors or departmental heads, joined by data analysts, intelligence managers, AI engineers, cognitive copywriters, full-stack developers, data architects, and others. view event attendee data
Enterprise Connect Mar 17 – 20, 2025, Gaylord Palms Resort & Convention Center | Kissimmee, United States As North America's leading communications, collaboration, and CX Conference and Expo, Enterprise Connect equips IT professionals to tackle today’s toughest challenges. Join thousands of peers focused on building future-ready strategies and leave with valuable knowledge, connections, business opportunities, and inspiring insights. View event attendee data
Gartner Identity & Access Management Summit 2025 London Mar 24 – 25, 2025, Intercontinental London - The O2 | London, United Kingdom The Gartner Identity & Access Management Summit in London provides an in-person experience focused on identity and access management. Attendees typically include IAM leaders, architects, technical professionals, and C-level executives. Key tracks cover IAM vision and strategy, access management, emerging technologies, cloud enablement, and security and privacy. View event attendee data
Digiday Publishing Summit Mar 24 – 26, 2025, Grand Hyatt Vail | Vail, United States The Digiday Publishing Summit invites director-level and senior media professionals to explore strategies for a sustainable future in media. Attendees will discuss challenges, analyze business practices, and uncover opportunities in business model development, audience engagement amid misinformation, and revenue growth. Past participants include BuzzFeed, AMC Networks, and Forbes. View event attendee data
eMerge Americas Mar 27 – 28, 2025, Miami Beach Convention Center | Miami Beach, United States eMerge Americas will host a premier global tech event, anchoring Miami Tech Month at the Miami Beach Convention Center. The conference offers insights from industry experts, tech demos, and networking for lead generation. Attendees enjoy VIP receptions, priority access, and exclusive stages. Featured companies span software, hardware, mobile, and web applications across sectors like health, finance, education, cybersecurity, AI, and blockchain. View event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
CloudNativeCon and KubeCon Europe Apr 1 - 4, 2025, Paris, France CloudNativeCon and Kubecon Europe bring together adopters and technologists from top open source and cloud native communities to advance cloud native computing. Attendees include application developers, IT operations, executives, product managers, end-users, service providers, and CNCF contributors. Key topics include machine learning, service mesh, GRC, Kubernetes customization, security, and identity. View event attendee data
NAB Show Apr 6 – 9, 2025, Las Vegas Convention Center | Las Vegas, United States The NAB Show in Las Vegas is a premier event for the global broadcast, media, and entertainment industry, offering networking, advanced tech showcases, and expert product experiences. Exhibitors present transformative technology to thousands of key decision-makers, with the event organized into four main destinations: create, connect, capitalize, and intelligent content. View event attendee data
Gartner Security & Risk Management Summit 2025 Dubai Apr 7 - 8, 2025, Conrad Dubai | Dubai, United Arab Emirates The Gartner Security & Risk Management Summit emphasizes building a human-centric, security-aware culture, devolving risk ownership, and developing streamlined cybersecurity mesh architecture. The 2025 agenda also covers leadership strategies, technology, and critical insights. Attendees include CIOs, IT executives, security leaders, planners, and identity and access management professionals. view event attendee data
Techspo Vancouver 2025 Apr 10 - 11, 2025, The Paradox Hotel Vancouver, Vancouver, Canada Techspo Vancouver brings together tech and innovation with exhibitor showcases and interactive experiences for developers, brands, marketers, tech providers, and designers. Exhibitors present products to investors, media, talent, and tech enthusiasts. Attendees include senior marketers, app developers, project managers, strategists, and more. NA
Data Center World Apr 14 - 17, 2025, Walter E. Washington Convention Center | Washington, United States Data Center World in Washington, D.C., is a leading digital infrastructure event, gathering data center professionals, tech leaders, and innovators to explore strategies for planning, managing, and optimizing data centers. The exhibit features over 250 vendors and 70+ sessions on key topics like edge computing, AI, colocation, hyperscale, predictive analytics, 5G, and Cloud. View event attendee data
Georgia Technology Summit Apr 16, 2025, Atlanta, Georgia, USA The Georgia Technology Summit fosters innovation, elevates company competitiveness, and activates new solutions. Activities include twelve content sessions, C-suite discussions, keynote speakers, and an exhibitor showcase. Topics cover key technology and business trends with ample networking opportunities. Attendees span industries like media, consulting, Fintech, digital health, supply chain, infrastructure, data science, and blockchain. view event attendee data
Manufacturing X.0 Southeast Apr 22 - 24, 2025, Greenville, South Carolina, United States MX.0 Southeast is a manufacturer-focused event in Greenville, SC, attracting CEOs, founders, operations leaders, plant managers, industrial engineers, and professionals in digital transformation, sustainability, and supply chain. Topics include innovation, R&D, system integration, HR development, data analytics, and product advancements. NA
Web Summit Rio 2025 Apr 27 – 30, 2025, Rio de Janeiro, Brazil Web Summit 2025 returns to Rio de Janeiro, gathering over 30,000 attendees and companies reshaping the tech industry. Activities include talks by expert speakers, lead generation, networking, and brand exposure opportunities, all enhanced by proprietary software. While popular among C-suite leaders, the event offers value for tech professionals at all levels, with a strong focus on supporting women in tech. View event attendee data
B2B Online Chicago 2025 Apr 28 – 30, 2025, Chicago Marriott Downtown | Chicago, United States B2B Online, the leading B2B eCommerce and digital marketing conference, gathers solution providers, manufacturers, distributors, C-level executives, managers, and VPs from various sectors. The event offers 80+ strategic sessions, expert speakers, workshops, keynotes, and roundtables, all aimed at inspiring innovation and maximizing online revenue. view event attendee data
RSA Conference 2025 Apr 28 – May 1, 2025, Moscone Center | San Francisco, United States The RSA Conference in San Francisco brings together the cybersecurity industry to exchange knowledge, insights, and lessons learned, fostering a stronger community. Key topics include identity, fraud prevention, Cloud security, privacy, tech infrastructure, analytics, and more, welcoming professionals from all backgrounds and levels within cybersecurity. view event attendee data
Running Remote Apr 29 – 30, 2025, Fairmarket, Austin, TX, United States Running Remote hosts the world’s largest remote work conference. The conference gathers remote-first founders, hybrid team leaders, and all management levels overseeing hybrid and remote work. Core topic discussions include recruitment & HR practices, communication strategies, company culture, heads of remote, managing hyper-growth, and leadership. Attendees will experience in-person and virtual discussions for learning, insight sharing, and networking opportunities. View event attendee data
Startup Grind | Global Conference 2025 Apr 29 – 30, 2025, Silicon Valley, San Francisco Bay Area, United States The Startup Grind Global Conference 2025 in Silicon Valley invites global startup teams to tackle key challenges in fundraising, sales, marketing, and product. Focused on learning, growth, and networking, the event allows participants to showcase their startups. Past speakers have included Biz Stone, Twitter founder, and Eric Yuan, Zoom CEO. View event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
Gartner Supply Chain Symposium/Xpo 2025 Orlando May 5 – 7, 2025, Orlando, Florida, USA The Gartner Supply Chain Symposium/XPO is the premier event for CSCOs and supply chain executives, featuring sessions on risk management with technology, the future of supply chains, and leveraging streamlined dashboards. Previous attendees include leaders in supply chain planning, logistics, distribution, manufacturing, and chief supply chain officers. view event attendee data
The 2025 Payments Canada SUMMIT May 6 – 8, 2025, Beanfield Centre | Toronto, Canada The 2025 Payments Canada Summit offers learning and networking for professionals in the payment ecosystem, gathering leaders, innovators, and decision-makers to shape Canada’s payment future. Attendees include those in media, finance, government, academia, Fintech, and law, with roles in payments, finance, product development, sales, and marketing. Key topics cover alternative credit, compliance, data, corporate banking, and digital payments. view event attendee data
Gartner Data & Analytics Summit 2025 London May 12 – 14, 2025, ExCeL London | London, United Kingdom The Gartner Data & Analytics Summit in London brings together data and analytics leaders, including CDOs, CAOs, senior business leaders, information management heads, and IT practitioners. Topics will cover building adaptable data management capabilities, leveraging key analytics trends, and identifying top architecture products and solutions. View event attendee data
Gartner IT Infrastructure, Operations & Cloud Strategies Conference 2025 Sydney May 13 – 14, 2025, Hilton Sydney | Sydney, Australia The Gartner IT Infrastructure, Operations & Cloud Strategies Conference in Sydney offers in-person insights on innovation, mission-critical strategies, and emerging technologies. Attendees, including IT executives, infrastructure leaders, and cloud experts, can enjoy expert speeches, senior networking, and strategies for adapting to rapid business changes. View event attendee data
TradeTech Europe May 13 - 15, 2025, Le Palais des Congrès de Paris | Paris, France TradeTech Europe, Europe’s largest buy-side equity trading conference at the Palais des Congres de Paris, gathers top equity trading professionals to share insights on navigating UK and EU regulations, enhancing liquidity access, building resilient trading desks, and applying innovative analytics. The event includes interactive roundtables, workshops, live debates, and networking opportunities for senior professionals across the trading value chain. view event attendee data
IoT Solutions World Congress May 13 – 15, 2025, Gran Via Venue, Barcelona, Spain The IoT Solutions World Congress in Barcelona drives digital transformation by showcasing new tech products, services, and business models. The event boosts visibility, media exposure, market opportunities, and client connections, attracting professionals from IoT, AI, digital twin, edge computing, AR, 5G, manufacturing, healthcare, utilities, and more. view event attendee data
Open Data Science Conference East (ODSC East 2025) May 13 – 15, 2025, Boston Convention and Exhibition Center | Boston, United States Since 2015, ODSC has been a key event for AI and data science professionals, business leaders, and those transitioning into AI. It offers cutting-edge workshops, hands-on training, strategic insights, and thought leadership, supporting technical skill-building, AI-driven business transformation, and career growth. view event attendee data
Product-led Summit Amsterdam May 14 – 15, 2025, Okura Hotel | Amsterdam, Netherlands The Product-Led Summit brings together Europe’s top product leaders to share best practices, challenges, and insights. This event helps attendees accelerate their careers within a rapidly growing community of product professionals, offering decades of experience to refine PLG strategies, boost motivation, and drive growth. It also provides valuable networking opportunities with senior product leaders and key decision-makers across Europe. view event attendee data
Customer Success Festival Amsterdam May 14 – 15, 2025, Amsterdam, The Netherlands The Customer Success Festival Amsterdam brings together customer success professionals to connect, network, and gain insights from industry experts. Topics include enhancing customer satisfaction, boosting efficiency, driving revenue growth, and building effective onboarding programs. Attendees are primarily senior leaders (C-suite, VP, managers, directors) from large companies. NA
Hack Summit May 15 - 16, 2025, Lausanne, Switzerland Hack Summit in Switzerland unites the global climate tech community, bringing together entrepreneurs and innovators to explore advancements in key areas like carbon, energy, transport, materials, and food. This unique event gathers top impact-focused entrepreneurs and investors from Europe and beyond, offering connections with leaders in food and climate technology. NA
Gartner Digital Workplace Summit 2025 London May 19 – 20, 2025, Intercontinental London - The O2 | London, United Kingdom The Gartner Digital Workplace Summit is the premier event for digital workplace leaders focused on enhancing employee experience, leveraging GenAI, and boosting technology adoption. Offering both in-person and virtual sessions, it covers essential topics like digital workplace strategy, employee experience, and seamless operations. Designed for digital workplace leaders, IT executives, and application architects, this summit addresses strategies, rethinking work, and the latest workplace technologies. View event attendee data
Women in Tech Global Conference 2025 May 20 – 22, 2025, Online The Women in Tech Global Conference is the world’s largest event for women in tech, minorities, and allies. Featuring live education, keynotes, panels, workshops, and networking, it’s designed for software engineers, product managers, designers, data scientists, tech leaders, startups, and digital agencies. View event attendee data
Computex 2025 May 20 - 23, 2025, Taipei, Taiwan Computex Taipei stands as the world’s leading exhibition for AIoT and emerging industries. Positioned as a hub for "AI Next," it focuses on smart computing, robotics, next-gen technology, and future mobility. This platform fosters global knowledge exchange and ignites new sparks of technological innovation among pioneering industries. View event attendee data
Latitude59 May 21 – 23, 2025, Tallinn Creative Hub | Tallinn, Estonia Latitude59 bring startups and investors together for a collaborative event. Latitude59 hosts conferences for startups to engage in speeches, pitches, and investor opportunities, focusing on entrepreneurship and digital technology. The event provides an in-person and online experience. Startups can immerse in in-depth discussions and pitching rounds with an international audience. There will be over 3,000 participants, 800+ investors, and 900+ startups. view event attendee data
ACE! Conference May 22 - 23, 2025, Krakow, Poland ACE! Conference will discuss agile software development and product design & management. Attendees can speak with leading experts, enjoy a hands-on experience with workshops, and network with practitioners. The conference is designed for professionals in areas like agile coaches, team leaders, c-level positions, product managers, UX designers & research, and everyone in the product delivery process. NA
Web Summit Vancouver 2025 May 27 – 30, 2025, Vancouver, Canada Web Summit Vancouver will succeed Collision in Toronto, continuing its mission to unite the global tech ecosystem. Set in a city celebrated for its stunning landscapes and thriving tech scene, Vancouver connects the Americas, Asia, and Canada’s West Coast. Web Summit’s goal is to build software that fosters meaningful connections among CEOs, founders, investors, media, policymakers, and cultural leaders shaping the future. view event attendee data
Dublin Tech Summit May 28 – 29, 2025, The RDS Dublin | Dublin, Ireland Dublin Tech Summit, Europe’s rapidly growing tech conference, gathers thousands of attendees and expert speakers in Dublin. It’s ideal for those looking to deepen knowledge, connect with C-suite leaders and investors, and leverage cutting-edge technology to stay competitive, build brands, and expand reach. view event attendee data
SubSummit May 28 – 30, 2025, The Sheraton Dallas Hotel | Dallas, United States SubSummit in Dallas brings together over 2,000 attendees and 100+ speakers for the world’s largest DTC subscription conference. The event offers expert insights on optimizing business models, understanding industry evolution, and mastering the latest strategies. With five stages, it’s ideal for subscription professionals aiming to launch, scale, and grow. view event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
Code BEAM Lite Stockholm Jun 2, 2025, Stockholm, Sweden Code Beam is a major European event for Erlang and Elixir users. The event hosts virtual and in-person experiences for developers to learn, share, and inspire with other developers. Some topic discussions include in-depth training and how BEAM languages are revolutionizing areas like blockchain, Fintech, machine learning, and more. NA
Data Cloud Summit 2025 Jun 2 – 5, 2025, Moscone Center | San Francisco, CA, United States Data Cloud Summit 2025 returns to the Moscone Center, San Francisco, offering 500 sessions, hands-on labs, certification opportunities, and partnerships with over 190 companies. Thousands of Snowflake partners, customers, and industry peers will gather to network, collaborate, and explore Snowflake and new trends in the Data Cloud. view event attendee data
Gartner Application Innovation & Business Solutions Summit 2025 Las Vegas Jun 3 – 5, 2025, Caesars Palace | Las Vegas, United States The Gartner Application Innovation & Business Solutions Summit in Las Vegas brings together senior application leaders, software engineers, architects, project managers, and tech strategists. Topics include enhancing application agility, organizational transformation, and effective software engineering strategies, with discussions on AI, API strategies, and enterprise architecture. View event attendee data
Info Security Europe Jun 3 – 5, 2025, ExCeL London | London, United Kingdom Info Security Europe at ExCel London unites the information security community to share insights, discuss trends, and explore new technology. Attendees gain updates on the latest threats, make informed decisions, and find solutions for cybersecurity challenges. Open to students, business leaders, analysts, and all cybersecurity professionals. View event attendee data
Money 20/20 Europe 2025 Jun 3 – 5, 2025, RAI Amsterdam Convention Centre | Amsterdam, Netherlands Money20/20 is the core of the global fintech ecosystem, where groundbreaking ideas and companies—from J.P. Morgan and Stripe to Deutsche Bank and Checkout.com—find their footing and funding. It’s the place to forge connections, gain crucial insights from inspiring speakers, and explore innovation and partnerships essential for navigating the future of finance. view event attendee data
Identiverse 2025 Jun 3 – 6, 2025, Mandalay Bay | Las Vegas, United States Identiverse in Las Vegas brings together global experts in security, identity, and privacy for over 70 hours of content across 100+ topics. Discussions cover best practices, security identification, policy, strategy, and skill development, with attendees from industries like education, finance, healthcare, business, retail, and tech. View event attendee data
EuroSTAR 2025 Jun 3 – 6, 2025, Edinburgh, Scotland AI offers huge potential—and even higher stakes. Who’s testing it, and how is the industry evolving? Join over 1,000 software testers for four days of learning, testing, and community at EuroSTAR 2025, exploring AI’s impact on software testing. view event attendee data
Future Stores 2025 June 4 - 5, 2025, JW Marriott Los Angeles L.A. LIVE, Los Angeles, United States Future Stores 2025 hosts a premier retail in-store innovation conference in Los Angeles for senior executives in operations, design, digital, and tech. Attendees will explore how top retailers create hybrid in-store experiences, uncover actionable tech-driven strategies, and build next-generation retail experiences. NA
South Summit Jun 4 – 6, 2025, La Nave | Madrid, Spain South Summit is a premier platform for innovation, investment, and entrepreneurship, uniting startups, corporations, and investors globally. It provides unparalleled networking, visibility, and collaboration opportunities, driving growth, connections, and global expansion while fostering strategic synergies to accelerate success across the entrepreneurial ecosystem. view event attendee data
London Tech Week Jun 9 – 13, 2025, Olympia London | London, United Kingdom London Tech Week highlights the power, resilience, and rapid advancement of technology, attracting government leaders, corporate executives, startup founders, investors, and tech innovators. Core topics include next-gen tech, scalable innovation, and fostering a thriving tech industry. The event offers opportunities to showcase tech leadership, connect with target audiences, and gain PR exposure. View event attendee data
Retail CIO Connect 2025 June 10 - 11, 2025, Twickenham Stadium, United Kingdom Retail CIO Connect is an exclusive, invitation-only forum for IT leaders from the UK’s top retailers. The event brings together senior decision-makers for high-level learning, IT strategy benchmarking, and meetings with selected solution providers. It features small-group discussions, open networking, and participants from major brands like H&M, Starbucks, and Arcadia. NA
DES - Digital Enterprise Show 2025 Jun 10 – 12, 2025, Trade Fair and Congress Center of Malaga | Málaga, Spain Digital Enterprise Show (DES) in Malaga focuses on digital transformation, connecting innovative companies with tech solutions in AI, IoT, Cloud, cybersecurity, AR/VR, and more. The event attracts C-level executives and decision-makers across sectors like banking, digital health, energy, retail, and eCommerce. Highlights include exhibits, expert speakers, networking opportunities, and industry awards. View event attendee data
RenderATL 2025 Jun 11 – 13, 2025, Atlanta, Georgia, USA Render-Atlanta 2025 meets in Atlanta, GA, June 2025, to unite over eighty speakers worldwide. Four specialty tracks cover topics like design/CSS, leadership & entrepreneurship, product & project management, and web & mobile software engineering. This event is geared toward those in the technology industry who want to stay up-to-date on recent developments and expand their networks. Additionally, the event finds tech experts for professional roles or find a new careers. View event attendee data
VivaTech - Viva Technology 2025 Jun 11 – 14, 2025, Paris Expo Porte de Versailles | Paris, France VivaTech, Europe’s largest startup and tech event, convenes in Paris as a global catalyst for digital transformation. Bringing together business leaders, startups, investors, researchers, and innovators, attendees can explore the latest tech, access business opportunities, and network with industry peers. Participants include decision-makers, C-level executives, investors, and startups. Past speakers have included Vitalik Buterin, Ethereum founder, and Ryan Roslansky, LinkedIn CEO. view event attendee data
Banking Transformation Summit Jun 18 – 19, 2025, ExCeL, London, United Kingdom Banking Transformation Summit, Europe’s top event for banking leaders and innovators, gathers 2,500 industry professionals and 300 visionary speakers in London. The summit explores market shifts, evolving revenue streams, customer expectations, and competition. Key themes include automation, cloud-native IT, cybersecurity, and Fintech, drawing senior leaders like C-level executives, VPs, and directors from banking, tech, consulting, and government sectors. view event attendee data
ITEC 2025 Jun 18 - 20, 2025, Anaheim, CA, United States ITEC is IEEE’s premier conference on transportation electrification, focused on advancing the transition to electric and hybrid vehicles. Key topics include components, systems, standards, and grid interface technologies for efficient power conversion. Attendees can network with industry innovators, engage with experts on the latest technology, and publish research through IEEE’s Xplore database. Core research areas span HEV/PHEVs, transportation electrification, fast charging, and grid-connected transport. NA
TNW - The Next Web 2025 Jun 19 – 20, 2025, NDSM | Amsterdam, The Netherlands TNW Conference centers on technology as its driving force, aiming to connect and inform tech on present and future challenges. This event brings together international industry leaders, policymakers, startups, and investors to collaborate toward a sustainable, equitable, and inclusive future. View event attendee data
365 TechCon Seattle June 23 - 27, 2025, Seattle, Washington, United States Microsoft TechCon 365 & PWRCon is a premier training conference featuring top experts in Microsoft 365, Power Platform, Azure, and AI. Catering to all experience levels, from beginners to advanced users, admins, and developers, it offers tailored workshops and sessions led by Microsoft Certified Trainers, MVPs, Regional Directors, and product group members. NA
PlatformCon June 23 - 27, 2025 PlatformCon unites top Platform and DevOps innovators, gathering over 40,000 platform engineers to share insights, network, and celebrate the platform engineering community. With 150 talks and 40+ hours of recordings, the conference covers platform stories, technology, design, and culture. NA
ReactNext Jun 25, 2025, Tel-Aviv, Israel ReactNext, Israel's leading conference on Frontend development and the React framework, gathers over 1,000 developers from around the world. With top speakers and advanced topics, it’s ideal for seasoned developers, team leaders, and consultants, as well as R&D and product managers looking to explore the future of frontend development. NA
Global Energy Transition 2025 Jun 25 - 26, 2025, New York, New York, USA The Global Energy Transition event in New York gathers top executives and policymakers for boardroom-level discussions on advancing sustainable energy. Attendees include energy producers, finance and investment professionals, government officials, corporate and industrial users, technology experts, and leaders across the energy value chain, all focused on driving a sustainable future. NA
NodeTLV June 26, 2025, Tel-Aviv, Israel NodeTLV is an international conference expecting 1,000 attendees, tailored for Javascript backend developers and companies using NodeJS in their tech stack. It’s a prime opportunity to connect with the NodeJS community, engage experienced developers, showcase products, learn the latest NodeJS advancements, and explore new opportunities. NA
Event Name Event Date & Location Event Summary Event Attendee Data
Esri User Conference Jul 14 – 18, 2025, San Diego, California, USA The Esri User Conference in San Diego gathers global Esri users to explore the latest in geographic information (GIS) technology. The event focuses on utilizing GIS to solve challenges, foster shared understanding, and establish common ground, with participation available both in-person and virtually. Industries represented include business, education, energy, global development, conservation, nonprofits, and more. View event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
Blackhat USA 2025 Aug 2-7, 2025, Mandalay Bay Convention Center, Las Vegas, United States Blackhat USA, held at Mandalay Bay Convention Center in Las Vegas, offers a hybrid experience focused on cybersecurity skill-building through expert-led training sessions. Past highlights include training on reversing with Ghidra, advanced infrastructure hacking, and securing APIs. The event enables networking with thousands of InfoSec professionals and hands-on testing of security products. NA
TECHSPO London 2025 Aug 28 – 29, 2025, Sofitel London Heathrow Hotel | London, United Kingdom TECHSPO London 2025 offers a prime opportunity to explore cutting-edge technology and innovation, with exhibitors presenting the latest advancements set to drive business growth. Attendees can gain insights into how evolving tech will shape the future, while engaging with fellow tech enthusiasts, expanding their network, and collaborating with peers for shared success. view event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
Inbound 2025 Sep 3 – 5, 2025, Moscone Center | San Francisco, United States INBOUND is HubSpot’s engaging three-day conference focused on the latest in marketing, sales, and AI. Featuring inspiring keynotes, educational sessions, HubSpot product announcements, interactive workshops, and exciting networking and entertainment, it’s an essential event for anyone aiming to boost their personal and professional growth. View event attendee data
IFA Berlin 2025 Sep 5 – 9, 2025, Messe Berlin | Berlin, Germany IFA in Berlin offers both in-person and virtual experiences, connecting businesses and exhibitors with trade visitors for networking, product exposure, and more. Event areas span household appliances, home entertainment, audio, communication, imaging, fitness & digital health, computing & gaming, and global markets, with specialized sections like Smart Home, iZone, and Reseller Park. View event attendee data
Gartner Application Innovation & Business Solutions Summit 2025 Sep 8 - 9, 2025, London, United Kingdom The Gartner Application Innovation & Business Solutions Summit in London brings together senior leaders in applications, engineering, enterprise architecture, development, and portfolio management to drive digital transformation and strategic innovation in software engineering, AI, and technology platforms. Key focus areas include application strategies, AI, API development, and leadership in software engineering, aiming to equip attendees with insights into navigating advanced architectures and services. NA
Gartner IT Symposium/Xpo 2025 Sep 8 – 10, 2025, Gold Coast Convention and Exhibition Centre | Broadbeach, Australia Explore the forefront of innovation at Gartner IT Symposium/Xpo™ 2025, where global experts and peers share insights on technology’s future. Uncover best practices to shape IT strategies, gain valuable lessons from real-world success stories, and walk away equipped to drive your organization forward. view event attendee data
Intelligent Health TBD, 2025, Basel, Switzerland Intelligent Health unites the world’s largest healthtech community focused on saving lives through AI. CPD-accredited and aligned with UN Sustainable Development Goals, it drives essential discussions on AI in medicine and promotes global collaboration in healthcare. NA
Big Data Expo 2025 Sep 10 – 11, 2025, Jaarbeurs | Utrecht, Netherlands Big Data Expo in the Netherlands brings together professionals across the big data sector to explore all aspects of data management. With 100 exhibitors and 120 lectures, attendees gain insights into data collection, analysis, optimization, and application. Open to all business levels, the event offers valuable opportunities to enhance business value through data, featuring keynote speakers and lectures across eight dedicated halls. View event attendee data
Bits & Pretzels Founders Festival 2025 Sep 29 – Oct 1, 2025, Munich, Germany Bits & Pretzels brings together 7,500 founders, investors, and leaders in Munich during Oktoberfest for three days of networking and growth. The first two days feature curated speakers and over 21,000 founder-investor meetings, with $390B in assets managed and $3.6B raised post-event. Day three moves the networking to Oktoberfest, where 250 experts host tables, creating unique connections in a lively setting. View event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
TechCrunch Disrupt 2025 TBD 2025 Disrupt is the go-to event for innovation at every stage of the startup journey. From visionary founders and scaling startups to investors seeking the next big opportunity, Disrupt provides invaluable resources, connections, and expert insights to accelerate growth. NA
Gitex Global 2025 Oct 13 – 17, 2025, Dubai World Trade Center | Dubai, United Arab Emirates GITEX GLOBAL, the world’s largest and top-rated tech and AI event, serves as the ultimate business connector, redefining the digital economy. This premier tech show brings together industry leaders from big tech, global governments, innovative startups, top investors, and corporate buyers. view event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
Web Summit 2025 Nov TBD, 2025, Lisbon, Portugal Web Summit: The Premier Gathering of 70,000+ Tech Enthusiasts and Industry Leaders. This annual conference brings together a diverse mix of major tech firms and innovators to explore and shape the future of technology. Covering sectors such as fintech, SaaS, fashion tech, and energy, it's a must-attend for anyone passionate about tech. come back soon for attendee data

Check back soon for December events!

The post Technology Events: The Best Tech Conferences Guide for 2025 appeared first on Vendelux.

]]>
Marketing Events: The Best Marketing Conferences Guide for 2025 https://vendelux.com/blog/marketing-events/ Thu, 05 Dec 2024 13:00:00 +0000 https://vendelux.com/?p=7052 Marketing Events: An Introduction There are a ton of benefits to attending marketing events: Learning about new trends; Increasing your knowledge; Meeting with potential clients; Promoting your services; Training new employees; Bringing your marketing team together; And much more! In …

Marketing Events: The Best Marketing Conferences Guide for 2025 Read More »

The post Marketing Events: The Best Marketing Conferences Guide for 2025 appeared first on Vendelux.

]]>

Marketing Events: An Introduction

There are a ton of benefits to attending marketing events:

  • Learning about new trends;
  • Increasing your knowledge;
  • Meeting with potential clients;
  • Promoting your services;
  • Training new employees;
  • Bringing your marketing team together;
  • And much more!

In 2025, digital marketing managers and professionals have a wealth of digital, hybrid, and in-person events to choose from.

In this guide, you’ll learn about the various types of marketing events, the best marketing conferences, how to use event attendee data to your advantage, marketing event planning, and last but not least, the top marketing conferences you can attend in 2025.

Let’s start!

Just as there are so many different types of marketing niches, there are also many different marketing events that you can attend. Let’s take a look.

Marketing Conferences

Marketing conferences have evolved into key events for many marketers, offering a blend of in-person, virtual, and hybrid experiences. Central to an effective event marketing strategy, these conferences are designed to cater to a diverse target audience, ranging from newcomers to seasoned professionals. They play a critical role in building brand awareness, engaging current and prospective customers, and showcasing the latest industry trends.

Event Marketing Strategy for Conferences

The success of marketing conferences hinges on a well-crafted event marketing strategy. Event planners focus on event branding and employ various strategies to promote events, aiming to maximize attendance and engagement. This involves leveraging social media platforms and using experiential marketing tactics, as well as adapting to the increasingly digital world with virtual and hybrid events.

Marketing Expos and Trade Shows

Marketing expos and trade shows are crucial for direct engagement with the target market. These events are ideal platforms for showcasing new products and innovations. For event organizers, understanding the audience’s pain points and preferences is key to tailoring the event experience, from the registration process to the actual event content.

Marketing Seminars

Marketing seminars are versatile, ranging from small in-person gatherings to large-scale virtual events. They offer valuable networking opportunities and are essential for professional development. The planning process for these seminars involves a comprehensive approach, focusing on content marketing, audience engagement, and ensuring a meaningful exchange of ideas and knowledge.

Marketing Summits

Marketing summits bring together industry leaders and experts from around the globe. These exclusive events are a melting pot of ideas, offering insights into cutting-edge marketing trends and strategies. They are a must-attend for marketing professionals looking to expand their networks and gain insights from top industry thought leaders.

Overall, marketing conferences, expos, seminars, and summits offer a wealth of opportunities for learning, networking, and business growth. With a solid event marketing strategy, these gatherings can significantly contribute to the success of marketing teams and professionals, driving innovation and progress in the marketing sector.

Best Marketing Conferences

With so much variety in terms of events, it’s easy to get lost and not be sure which would be the best investment for your team and business. The best events in the marketing industry are usually quite expensive, especially if you decide to bring your entire team or sign up as a participant.

So, before you commit to a certain event, you need to check whether it aligns with your business goals and needs by using an event marketing strategy.

If you’re looking to promote a new service or a product, a marketing expo or a trade fair will be the best possible choice because this is where your target market is. People that attend these events are already interested in learning about new products or are even actively looking for new software for their company.

On the other hand, if you want to increase brand awareness and improve your business’s reputation as an industry expert, your best bet would be to sign up as a speaker at a marketing seminar or a conference.

To put it simply, if you want to take advantage of everything that marketing events have to offer, you need a more data-driven approach, and you need to adapt your plan to your company’s needs.

Read on to see how you can do that.

Marketing Event Attendee Insights: Event Intelligence

Event intelligence is a relatively new technology that combines the power of AI, data monitoring, and historical data and uses that information to make accurate predictions about who is attending certain events.

For example, if you want to attend a marketing conference hoping to meet a potential lead, you won’t have to guess whether they will be there or not. This kind of insight can be invaluable when it comes to marketing events because of the fact that they can be such a big investment, and it’s not a good idea to take risks that might result in revenue loss.

Vendelux takes away the guesswork and allows you to choose the best marketing events that will bring the biggest ROI. When you sign up, you can create a list of people you want to meet and, in return, receive a list of events they will be attending.

marketing events attendees

Marketing Event Planning

Planning in event marketing is crucial if you want to take full advantage of what it can offer. First, you need to make sure that the events are well distributed within the year and don’t go over the planned budget for the specific quarter.

Vendelux Event Planning

After that, you have to sync your plans with everyone involved. The most efficient way to do this is to use a digital event planner that will contain all the required information in one place, update it in real-time and allow you to share everything with your colleagues.

Vendelux is the all-in-one marketing event planning platform that will help you only attend future events that benefit you, keep everything organized and make sure you make the best possible choices for your business.

Marketing events to attend in 2025

Now that you know all about the benefits of attending marketing events and the best ways to approach them, we present to you a list of the best marketing conferences in 2025, including B2B events, digital marketing events, summits, seminars, and many many more!

Event Name Event Date & Location Event Summary Event Attendee Data
Lead Generation World Florida 2025 Jan 5 – 7, 2025, Hard Rock Hotel, Hollywood FL, USA LGW unites top industry minds and those looking to enhance their lead generation campaigns from start to finish. The event is designed to help advertisers and lead buyers effectively navigate the lead generation landscape, offering targeted, insightful content and exclusive networking opportunities with companies that support their goals. View event attendee data
Japan IT Week (Osaka) Jan 15 – 17, 2025, Osaka, Japan Japan IT Week (Osaka) is western Japan’s largest IT exhibition, featuring eight specialized shows, including Embedded & Edge Computing, Information Security, Web & Digital Marketing, AI & Business Automation, and Advanced eCommerce & Retail. IT exhibitors can showcase their businesses and connect with industry visitors. The exhibition booths provide spaces for product and service sales, consultations, meetings, and business negotiations. View event attendee data
SUPERWEEK 2025 Jan 27 – 31, 2025, Budapest, Hungary Superweek 2025 is an annual event for digital marketing professionals, analysts, and leaders in measurement. Attendees can look forward to keynotes, learning sessions, and networking opportunities. Topics will include large-scale experiment analysis, A/B testing, digital business intelligence, search data advocacy, and more. NA
SEOday Jan 28, 2025, Comwell Kolding | Kolding, Denmark SEOday offers a full day of over 20 sessions, networking, and inspiration focused on search engine optimization. Attendees can explore future challenges and action areas in SEO, connecting with experts and practitioners from Denmark and beyond, along with 400 peers working in SEO. The event is ideal for those in marketing, communication, or web roles, as well as anyone interested in learning more about SEO and digital marketing. View event attendee data
Digital Pharma Advances Conference 2025 Jan 29, 2025, One Great George Street | London, United Kingdom Digital Pharma Advances brings together pharma leaders to share insights and effective digital strategies. The event focuses on enhancing engagement, optimizing data-driven social media insights, and creating impactful HCP and patient journeys. Key topics include digital CX, actionable data, omnichannel success, AI, social media, measurement, and digital transformation. View event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
Affiliate Summit West 2025 Feb 3 – 5, 2025, Caesars Forum, Las Vegas, Nevada, USA Affiliate Summit West 2025, the largest affiliate marketing event globally, will bring together 7,000 affiliates, advertisers, e-commerce sellers, networks, and tech suppliers in Las Vegas. ASW is the premier hub for affiliate marketing strategies, with 76% of affiliates favoring it over any other event. View event attendee data
Savant eCommerce London Feb 6, 2025, Emirates Stadium | London, United Kingdom Savant London is a leading event for senior eCommerce and marketing professionals across industries like fashion, electronics, luxury goods, and more. It’s essential for thought leaders seeking the latest trends and innovations. The event unites pure-play and omnichannel retailers with B2B and B2C brands to share insights and strategies. View event attendee data
Product Marketing Summit Austin Feb 11 – 12, 2025, Hilton Austin, Austin, Texas, USA Product Marketing Summit Austin will bring together product marketers from major global companies, along with Austin startups sharing their success stories. Topics will include understanding the customer, crafting go-to-market strategies, building successful product marketing teams, and defining product audiences. View event attendee data
ANA Future of Marketing Leadership Conference Feb 12 – 13, 2025, New York, NY, USA The Future of Marketing Leadership Conference, hosted by the ANA Educational Foundation and NYU Stern, offers practical insights, inspiration, and networking with top marketing leaders and academics. Over one and a half days, CMOs, industry leaders, and professors share best practices and case studies to address current leadership challenges and guide future marketing leaders. View event attendee data
B2B Marketing Exchange West 2025 Feb 24 – 26, 2025, The Phoenician, Scottsdale, Arizona, USA This year's theme, “Building Bridges, Breaking Barriers,” focuses on innovative strategies to tackle marketing challenges like budget limits, evolving buyer journeys, AI adoption, and performance measurement. Over three days, attendees will enhance their skills and collaborate through workshops, roundtables, case studies, lunch & learns, and more. NA
eTail Palm Springs 2025 Feb 24 – 27, 2025, Palm Springs, California, USA eTail Palm Springs 2025 is a retreat focused on boosting business profits, bringing together specialists, VPs, C-level executives, and more. Attendees will gain insights through action-packed stories, disruptive strategies, and strategic conversations with top U.S. retailers. With over 30 hours of sessions, roundtables, and networking activities, participants will connect and learn from founders, CEOs, and VPs. View event attendee data
Ramp Up 2025 February 25 - 27, 2025, Marriott Marquis, San Francisco, CA, USA RampUP is a leading event for marketing and tech innovators, featuring leadership discussions, actionable insights, and networking with 2,000 attendees and 100 speakers. Past participants include leaders from Google, Hulu, Spotify, and Citi. Keynotes cover topics like data-driven business, action mandates, and enhancing customer experiences, making it a premier destination for MarTech leaders. NA
Digital 1to1 Spring Barcelona 2025 Feb 27 – 28, 2025, Portaventura | Tarragona, Spain Digital 1to1 brings digital sector leaders together for high-quality networking, with 50% C-levels, 40% digital solution experts, and 10% startups. The event includes over 1,000 1-to-1 meetings, 100 worktables, and 250+ attendees, with an intelligent matchmaking tool aligning participants by commercial interests and tech challenges. Collaborative sessions foster idea exchange, business insights, and professional connections. View event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
DX3 Canada 2025 Mar 4 – 5, 2025, Sheraton Centre Toronto Hotel | Toronto, Canada Dx3 Canada is the country’s largest retail, marketing, and tech event, gathering marketing leaders from retail, agencies, and tech companies. Attendees will explore challenges, opportunities, trends, and emerging tech to build brand relevance. The event features international speakers, industry insights, tech demos, workshops, and more, with over 2,000 attendees, 100 speakers, and 15 workshops. View event attendee data
Los Angeles eCommerce Summit Mar 5, 2025, JW Marriott La Live | Los Angeles, United States Los Angeles eCommerce Summit gathers local eCommerce experts and decision-makers across retailers, brands, merchants, and solution providers. The event allows attendees to share ideas, educate, make high-impact impressions, and network. There will be panel discussions, presentations, and one-on-one meetings. Topic discussions include strategy, marketing, operations, customer experience, payment, shipping, loyalty, and more. View event attendee data
TES Affiliate Conference 2025 Mar 9 – 12, 2025, Barceló Sevilla Renacimiento | Seville, Spain TES Affiliate Conference brings together affiliates, media buyers, advertisers, and publishers, featuring 2,000 participants, 200+ exhibitors, and 75+ speakers. Attendees span industries like online entertainment, eCommerce, finance, gaming, gambling, dating, forex, health, and nutraceuticals. The event offers extensive networking, seminar tracks, expert panels, product presentations, speed sessions, and keynotes. View event attendee data
DigiPharma Connect 2025 Mar 10 – 12, 2025, The Westin Savannah Harbor Golf Resort & Spa | Savannah, United States DigiPharma Connect is an invite-only forum for senior digital marketers in pharma and biotech, covering areas like analytics, digital content, SEO, and product management. The event offers networking, meetings with key vendors, and insights on the latest trends through keynotes, panels, workshops, and roundtables, with executive speakers from leading pharmaceutical companies. View event attendee data
Minneapolis eCommerce Summit 2025 Mar 11, 2025, The Renaissance Minneapolis Hotel | Minneapolis, United States The Minneapolis eCommerce Summit brings together local eCommerce leaders, including retailers, brands, and solution providers, for idea-sharing, education, and networking. The event features panels, presentations, and one-on-one meetings covering eCommerce strategy, marketing, operations, customer experience, payments, shipping, loyalty, and more. view event attendee data
Traffic & Conversion Summit 2025 Mar 11 – 13, 2025, Caesars Forum | Las Vegas, United States Traffic & Conversion Summit 2025 – the ultimate digital marketing event. Every year, thousands of top entrepreneurs, SME leaders, and agency owners come together to explore the latest trends, cutting-edge strategies, and real-time tactics in digital marketing. For marketing professionals, agency owners, and entrepreneurs, Traffic & Conversion Summit is the essential event to stay ahead in the digital world. View event attendee data
One to One Retail E-commerce Monaco 2025 Mar 11 – 13, 2025, TBA | Monaco Since 2011, One to One Retail E-commerce has been the key event for retail and ecommerce decision-makers to connect with top solution providers. Over three days, ecommerce leaders engage in pre-scheduled, qualified meetings, attend business-focused conferences and workshops, and network with peers to refine strategies and source solutions for their projects. View event attendee data
Friends of Search Mar 13, 2025, Kromhouthal, Amsterdam, The Netherlands Attracting over 600 attendees annually, Friends of Search is one of Europe’s largest search conferences. Consultants, marketers, and businesses gather to learn the latest SEO, SEA, and online marketing strategies. Attendees can engage with international experts and network with peers for deeper insights. NA
Product Marketing Summit New York 2025 Mar 13 - 14, 2025, New York, USA Join the East Coast’s largest product marketing gathering to explore case studies, address key challenges, and stay updated on the latest trends. Learn from industry leaders shaping the PMM landscape with three content-rich tracks, featuring headliner keynotes and intimate roundtable sessions for valuable insights and networking. View event attendee data
SMX Search Marketing Expo 2025 Mar 17 - 19, 2025, Munich, Germany SMX Munich offers insights into the latest tactics and AI-driven strategies to connect with target audiences and drive growth. As the leading conference series for search marketing, SMX covers essential tools, strategies, and tactics for success in today’s evolving landscape. NA
Digital Marketing Europe 2025 Mar 18 - 20, 2025, Vilnius, Lithuania Digital Marketing Europe 2025 is the leading conference for professionals seeking the latest marketing strategies and insights. Network with industry leaders across Europe, learn from 40+ top experts, and stay ahead of trends over three days of immersive sessions and discussions. NA
Chief Marketing Officer Summit 2025 Mar 20, 2025, New York, USA This exclusive, invite-only gathering connects C-suite marketing leaders for unparalleled networking and insights. Request an invite to build local connections within a global community, leverage emerging trends and technology for a strategic edge, and foster a data-driven culture to drive scalable growth and stay competitive in crowded markets. View event attendee data
CMO Inspired Summit London Mar 20, 2025, TBA, London, United Kingdom CMO Inspired Summit London brings marketing decision-makers together for immersive learning and networking. This event features workshops, strategic meetings, keynotes, panels, and masterclasses on trending topics like AI, data, personalization, and marketing technology. Attendees include high-level executives, from directors to C-suite leaders. View event attendee data
Digital Summit Tampa 2025 Mar 25 – 26, 2025, Hilton Tampa Downtown | Tampa, United States Join top marketing talent for expert-led sessions and workshops at Digital Summit, where immersive training and networking reveal the latest tactics to elevate your strategy. Whether you manage all brand aspects or focus on one channel, Digital Summit offers insights for success and valuable peer connections. View event attendee data
Prosper Show 2025 Mar 25 – 27, 2025, Las Vegas Convention Center | Las Vegas, United States Prosper Show is the go-to event for Amazon sellers to network, learn, and scale their businesses. Experienced sellers, former Amazon insiders, and experts provide insights, while over 100 service providers showcase solutions to help sellers grow. Attendees gain direct access to solution providers, connect with industry leaders, and explore strategies for greater profitability. View event attendee data
Shoptalk 2025 Mar 25 – 27, 2025, Mandalay Bay, Las Vegas, Nevada, USA Shoptalk brings together industry leaders from eCommerce, marketing, merchandising, stores, supply chain, and payments, featuring senior speakers, keynotes, workshops, and exhibits. Attendees include retailers, brands, tech companies, investors, and media. The event offers a Meetup for networking and covers topics like eCommerce innovation, retail live streaming, data-driven marketing, payments, and omnichannel strategies. View event attendee data
Social Media Marketing World 2025 Mar 30 – Apr 1, 2025, San Diego Convention Center | San Diego, United States Social Media Marketing World: Elevate your skills with top marketers and stay ahead of key trends. This event helps boost ROI, provides actionable insights, and expands your network. Explore essential areas like strategy, organic outreach, content creation, and paid campaigns through expert presentations, keynotes, interactive sessions, and workshops, complete with valuable resources and training. View event attendee data
B2B Summit North America Mar 31 – Apr 3, 2025, Phoenix, Arizona, USA B2B Summit North America is the top event for B2B marketing, sales, and product leaders to explore research and strategies for success. Featuring breakouts, case studies, networking, keynotes, and a solution marketplace, the summit draws executives, ABM leaders, marketing ops, sales enablement leaders, and more. Agenda topics include ABM, content strategy, demand generation, leadership, revenue ops, and pipeline management. View event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
LeadsCon Las Vegas 2025 Apr 7 – 9, 2025, MGM Grand Las Vegas | Las Vegas, United States LeadsCon Las Vegas unites global performance marketers to share insights for quality lead generation. Attendees from various industries, including finance, healthcare, and automotive, will network, access expert content on lead strategies, and explore exhibitions to enhance brand visibility and sales. View event attendee data
Digital Travel Connect Apr 7 – 9, 2025, Rancho Bernardo Inn | San Diego, United States Digital Travel Connect is an invitation-only forum for heads of digital, eComm, and CX. The event offers senior-level learning, benchmarking, and networking. Benchmarking practices include boosting direct sales, optimizing data strategies, centralizing content creation, creating loyalty initiatives, and streamlining eComm platforms. There will be speakers, peer-to-peer interactive sessions, connecting with handpicked solution providers, and open discussions. View event attendee data
Product Marketing Summit Denver April 9 - 10, 2025, TBA, Denver, Denver, Colorado, USA The brightest minds in product marketing will come together for two days of top-tier networking, learning, and discussion. Attendees will gain impactful PMM tactics to enhance their strategies, leverage emerging trends and technology, connect with mentors, expand their network in the global PMM community, and showcase product marketing’s strategic value to their management. View event attendee data
Experiential Marketing Summit 2025 Apr 14 – 16, 2025, MGM Grand, Las Vegas, Nevada, USA The Experimental Marketing Summit 2025 is a three-day event for brand-side event marketers, featuring b-to-b and b-to-c marketers, agency executives, planners, strategists, and designers. Topics include industry trends, leading brand strategies, and adapting brand experiences. The agenda offers breakout sessions, Q&As, workshops, panels, keynotes, and guest speakers. View event attendee data
DigiMarCon Canada 2025 April 16 - 17, 2025, Toronto, Canada DigiMarCon Canada is the country’s leading digital marketing, media, and advertising conference, drawing senior marketers, executives, strategists, and digital professionals. The event offers strategy sessions, keynotes, case studies, and networking, covering topics like PR, CRO, paid search, contextual ads, web analytics, and geo-targeting. NA
eTourism Summit 2025 April 22 - 24, 2025, The Venetian, Las Vegas, Nevada, USA eTourism Summit connects destination marketing professionals with vendors and agencies to share fresh ideas and network. Attendees include DMOs, travel associations, attractions, and marketing agencies. Highlights include the eTSY Awards for digital tourism marketing, with topics covering smart insights, podcast strategies, short-form videos, SEO, and DMO evolution. The event features keynotes, Q&As, roundtables, and networking sessions. NA
Japan IT Week (Spring) April 23 - 25, 2025, Tokyo, Japan Japan IT Week Spring is Japan's largest IT trade show, covering enterprise IT with exhibitors and visitors engaging in sales, product orders, consultations, and project discussions. Exhibitors represent fields like telework security, AI, video analysis, and digital marketing. Past seminars featured topics such as 5G/6G, SNS marketing, Metaverse, OMO, no-code development, and CX strategy, with speakers like Hajime Tamaki from Panasonic and Hitoshi Matsumoto from Metaverse Technologies Inc. NA
BrandSmart April 25, 2025, Chicago, Illinois, USA Brandsmart centers on brand resilience as a key transformative tool, drawing marketers from CEOs to brand leaders, agency heads, and entrepreneurs. The event features TED-style talks from innovators and thought leaders on resilience cornerstones like trust, value, purpose, and innovation. Attendees can also network with peers and enjoy brand marketing awards. NA
Digital Marketing Strategies Conference April 27 - 29, 2025, Scottsdale, Arizona, United States Digital Marketing Strategies Conference brings together the top dealership operators and leaders in the automotive industry from ideas, concerns, and solutions. Attendees will learn more about the newest products, strategies, and network with peers. People who commonly attend these events include leaders and c-level executives in sales, service, finance, marketing, and OEM space regarding the dealership industry. NA
Reuters Events Customer Service & Experience West 2025 April 29 - 30, 2025, Hyatt Regency Mission Bay, San Diego, California, USA Reuters Events Customer Service & Experiences 2025 gathers over 250 senior executives from top global brands to advance strategy, technology, and customer-centricity. #CSX25 is the pivotal event to refine strategies, adopt transformative tech, and build a customer-focused approach to exceed expectations in 2025. NA
Event Name Event Date & Location Event Summary Event Attendee Data
I-COM Summit Experience 2025 May 6 - 8, 2025, Menorca, Spain I-COM Summit Experience 2025 is an invitation-only event to explore the forefront of Smart Data Marketing. There will be roundtables, panel discussions, keynotes, presentations & awards, interactive breakout sessions, and networking opportunities. Attendees include heads, directors, and leaders of smart data marketing. Previous attendees have backgrounds in data, analytics, AI, search lead, and more. NA
Converge Africa May 6 - 8, 2025, Cape Town, South Africa Converge Africa, formerly ECOM Africa, unites top African minds in retail, Fintech, cybersecurity, logistics, and marketing. With 90+ speakers, five tracks, live Q&As, matchmaking, and networking, the event covers topics like malware, cybersecurity culture, Fintech, hybrid retail, first-party data, the Metaverse, video marketing, cookieless tracking, and smart contracts. Attendees include business owners, senior leaders, industry professionals, and marketers. NA
eTail Connect East May 7 – 9, 2025, Hilton West Palm Beach, FL, USA eTail Connect is an invite-only forum for senior eCommerce and digital marketing leaders from retailers and brands. Most seniority levels include c-level, head/VP, and director titles. Job functions of attendees include digital/tech, eCommerce, marketing, and senior management. The interactive event discusses the latest trends and technologies to stay ahead of the competition. There will also be handpicked solution providers and industry experts with actionable takeaways. Additionally, there will be in-depth networking opportunities. View event attendee data
ANA Brand Masters Conference 2025 May 7 – 9, 2025, JW Marriott Los Angeles | Los Angeles, United State The ANA Brand Masters Conference offers learning and networking for brand growth, attracting CMOs, VPs, marketers, and other leaders. With AI-powered matchmaking, attendees can expand networks and explore key topics like brand purpose, activation, management, innovative experiences, and media strategies. View event attendee data
Digital Marketing for Financial Services West Summit 2025 May 14 - 15, 2025, San Francisco, California, USA The Digital Marketing for Financial Services Summit West is the premier event for digital marketing in the financial sector, gathering VPs, directors, and CMOs from across the Western U.S. Attendees will explore customer expectations, ROI, and efficiency through live sessions, interactive Q&As, networking, AI matchmaking, contests, and on-demand content. View event attendee data
eTail Asia May 14 – 15, 2025, Equarius Hotel, Sentosa, Singapore eTail Asia is Asia’s premier eCommerce and digital marketing retail summit. Agenda topics include navigating inflation, web 3.0, new customer outreach, customer retention, streamlining the buying experience across channels, leveraging tech solutions, providing context-sensitive experiences, and more. Attendees include retailers from the full value chain, heads of eCommerce and digital marketing, and other professionals in retail and digital marketing. View event attendee data
Product Marketing Summit Amsterdam May 15 - 16, 2025, Amsterdam, The Netherlands Product Marketing Summit Amsterdam will gather product marketers from leading companies and startups to share marketing success stories and experiences. Audience members are seniority levels in VP, director, c-suite, and manager positions. Agenda topics include engaging and retaining customers, creating product market strategies, using data for product decision-making, and defining product audiences. NA
Inbox Expo 2025 TBA, 2025, Atlanta GA, USA Inbox Expo is a dedicated email marketing event, drawing senior executives and emerging professionals to network and collaborate. Attendees include CMOs, CRM managers, consultants, email developers, and founders. The expo offers opportunities to connect with email experts, postmasters, SaaS founders, and anti-spam leaders, covering topics like strategy, copywriting, deliverability, authentication, and security. NA
Web Summit Vancouver 2025 May 27 – 30, 2025, Vancouver, Canada Web Summit Vancouver will succeed Collision in Toronto, carrying forward the mission to unite the global tech ecosystem. Known for its stunning scenery and thriving tech scene, Vancouver serves as a key link between the Americas, Asia, and Canada’s West Coast.Web Summit’s mission is to build software that fosters meaningful connections among CEOs, founders, investors, media, politicians, and cultural leaders shaping the world. View attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
ANA Masters of B2B Marketing Conference Jun 2 – 4, 2025, The Ritz-Carlton, Naples | Florida, United states ANA Masters of B2B Marketing Conference is a hybrid event for networking, learning, and growth opportunities for B2B marketers. The events aim to enable CMOs and their teams to take action for economic and societal growth. Attendees share backgrounds in marketing VPs, SVPs, CMOs, creative directors, professionals, and more. View event attendee data
Gartner Marketing Symposium | Xpo Jun 2 – 4, 2025, Gaylord Rockies Resort & Convention Center, Colorado, USA Gartner Marketing Symposium | XPO focuses on CMO and marketing leadership, covering topics like marketing’s role as a digital orchestrator, hybrid marketing's future, budget integration, value measurement, and building flexible marketing systems. Attendees include CMOs, marketing executives, strategists, and digital leaders, with opportunities to learn, engage, and network. View event attendee data
Marketing Analytics Summit Jun 2 - 5, 2025, Sheraton Phoenix Downtown Hotel, Phoenix, AZ, USA Marketing Analytics Summit is a conference for digital analytics trailblazers with marketing analytics spears from Microsoft, Shopify, Amazon, and more. Agenda topics include web 3.0, CRO data, extract insights, cross-cultural marketing analysis, adapting analytic roles, controlled experimentation, and more. There will be keynotes, breakouts, networking opportunities, and more. Attendees digital analytic professionals, executives, leaders, analysts, and more. View event attendee data
CRMC 2025 Jun 4 – 6, 2025, The Hilton, Chicago, Illinois, United States CRMC 2025 is an event aiming to inspire influencers and decision-makers of retail brands. The event features brand case studies, diverse expert keynotes, decision-makers, real-world takeaways, peer-to-peer networking, and top solution providers. Some discussion topics include the future of retail, the in-store experience, and the economy. Attendees include executives from nearly 200 well-known retail brands. View event attendee data
WMF (We Make Future) Jun 4 – 6, 2025, BolognaFiere | Bologna, Italy The International Trade Fair on AI, Tech & Digital Innovation (WMF) is a global platform for shaping the future, linking Italy with the world. Over three days at BolognaFiere, it offers 100+ events, blending an expo, education, B2B meetings, networking, culture, concerts, shows, and entertainment. View event attendee data
Emerce Digital Marketing Live Jun 5, 2025, Beurs Van Berlage | Amsterdam, Netherlands Emerce Digital Marketing Live brings together thousands of marketing and media professionals to explore the latest in digital marketing, covering strategy, advertising, analytics, social, automation, privacy, and more. The event features keynotes, workshops, panels, and roundtables, attracting online marketing, brand, media, and PR leaders from large organizations, agencies, and startups. View event attendee data
Programmatic Pioneers Summit Jun 5 – 6, 2025, Convene | London, United Kingdom Programmatic Pioneers Summit unites programmatic and media leaders from Europe’s top brands, key agencies, and publishers. Attendees include brands, agencies, publishers, programmatic & digital media heads, senior programmatic media leaders, and more. Discussion topics include strategies for a cookie-less browser, leveraging contextual advertising, driving campaign performance, enhancing first-party data quality, using CTV to reach audiences, and more. View event attendee data
Atomicon 2025 Jun 10, 2025, Newcastle-upon-Tyne, UK Atomicon is a hybrid, no-pitch event focused on top sales and marketing strategies for small businesses. Attendees include designers, marketers, solopreneurs, freelancers, consultants, and more. Topics cover online funnels, audience growth, web 3.0, email marketing, social media sales, content creation, Facebook ads, SEO, and more. NA
Digital Enterprise Show Jun 10 – 12, 2025, Trade Fair and Congress Center of Malaga | Málaga, Spain Digital Enterprise Show drives business transformation through cutting-edge tech and expert discussions. This B2B platform fosters new business, brand growth, thought leadership, and strong stakeholder relationships. Topics include AI, IoT, Cloud, cybersecurity, AR/VR, and digital marketing. Attendees are decision-makers and C-level executives from sectors like banking, public services, digital health, energy, retail, and eCommerce. View attendee data
Product Marketing Summit Seattle Jun 11 - 12, 2025, Seattle, United States Join top product marketing minds for two days of networking, learning, and discussions to enhance your strategy with impactful tactics, leverage the latest trends and tech, connect with mentors, and demonstrate the strategic value of product marketing to your organization. NA
SocialWest Jun 11 - 13, 2025, Calgary, Alberta, Canada Experience the latest in digital marketing at SocialWest, from AI and influencer strategies to sustainability and inclusive messaging. Gain insights into customer behavior, create compelling content, and master SMS marketing, social media rules, and growth strategies. Join interactive workshops, network with peers, and explore cutting-edge marketing tech to excel in the digital world. NA
DigiMarCon Mid-Atlantic Jun 12 - 13, 2025, Philadelphia Marriott Hotel, Philadelphia, United States DigiMarCon Mid-Atlantic offers insights on digital marketing best practices, trends, and strategies through keynotes, case studies, and networking. Topics include video marketing, SEO, programmatic ads, customer experience, omnichannel, UI/UX, and growth hacking, helping attendees excel in an evolving digital landscape. NA
DigiMarCon Mid-Atlantic Jun 12 - 13, 2025, Philadelphia Marriott Hotel, Philadelphia, United States DigiMarCon Mid-Atlantic offers insights on digital marketing best practices, trends, and strategies through keynotes, case studies, and networking. Topics include video marketing, SEO, programmatic ads, customer experience, omnichannel, UI/UX, and growth hacking, helping attendees excel in an evolving digital landscape. NA
Growth Marketing Summit Jun 17, 2025, Alte Oper | Frankfurt am Main, Germany Growth Marketing Summit is a digital growth conference featuring speakers like Michael Aagaard and Erin Weigel. Topics include revenue growth, customer experience optimization, data-driven strategies, online shop sustainability, conversion rates, and emotional targeting. Attendees include marketing executives, managers, analysts, and industry professionals. View event attendee data
Social Media Week Lima Jun 18 - 19, 2025, Lima, Ohio, USA Join Social Media Week Lima 2025, where the theme "Meraki" celebrates bringing soul and passion into our work. Over two days, connect with industry leaders, gain insights from expert keynotes, engage in hands-on workshops, and network with like-minded professionals. Designed to ignite creativity and drive success, this event is perfect for anyone looking to elevate their impact in social media. NA
CX Summit North America Jun 23 – 26, 2025, Nashville, Tennessee, United States Join CX Summit to build trust and privacy in the genAI era, adapt CX strategy and budget to boost satisfaction and loyalty, demonstrate CX’s business impact, align CX with digital and marketing efforts, innovate with customer-focused genAI, and design inclusive, unbiased experiences. Attendees include CX executives, B2B marketing executives, and digital leaders. There will be keynotes, role-based sessions, research, hands-on breakouts, case studies, networking opportunities, marketplace opportunities to find solution providers, and more. View event attendee data
CommerceNext Jun 24 – 26, 2025, New York Hilton Midtown | New York, United States CommerceNext is a conference and event series for retail and direct-to-consumer brands, featuring top speakers, industry research, peer networking, and strategic marketing insights. Past speakers include leaders from Macy’s, Walmart, and Casper. Attendees represent industries like apparel, grocery, health & beauty, and more, with roles from managers to C-suite executives. View event attendee data
Digital Marketing World Forum 2025 Jun 24 – 25, 2025, Olympia National, London, United Kingdom Digital Marketing World Forum is the essential event for marketing leaders and tech, covering AI, data, CRM, email, automation, digital transformation, content, analytics, SEO, social media, eCommerce, omnichannel, video, communications, CX, and more! View event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
ANA Digital and Social Media Conference Jul 14 – 16, 2025, Omni La Costa Resort & Spa | Carlsbad, United States The ANA Digital & Social Media Conference supports digital and social marketers in growing their businesses, covering brand, creativity, media, data, technology, and sustainability. With insights from leaders like Dean Aragon (Shell) and Chris Brandt (Chipotle), the event offers expert talks, networking, and key industry connections. View event attendee data
Online Retailer Conference & Expo Jul 23 – 24, 2025, ICC Sydney, Australia The Online Retailer Conference & Expo is Australia’s premier eCommerce event, offering strategic insights, technology solutions, and networking for digital, retail, tech, marketing, and eCommerce professionals. Attendees span industries like fashion, B2B, media, IT, and finance. The event features case studies, panels, tailored education, and solution providers. View attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
eTail Boston Aug 11 – 14, 2025, Sheraton Boston Hotel | Boston, United States eTail Boston empowers retail business owners to boost profits through disruptive strategies, strategic discussions, and networking with top U.S. retailers. The event offers discussion groups, think-tanks, sessions, and roundtables. Attendees are senior leaders in C-suite, VP, director, and manager roles from digital, product, marketing, and eCommerce fields. View event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
Product-Led Summit San Francisco 2025 Sep 3 – 4, 2025, Marriott Marquis | San Francisco, United States Join top product minds at the Product-Led Marketing Summit San Francisco for two days of networking, learning, and discussion to accelerate product-led growth. Gain a strategic edge by leveraging the latest trends and emerging tech, and build a supportive local network within our global community. View event attendee data
eTail Connect West Sep 15 – 17, 2025, Loews Coronado Bay Resort | Coronado, United States eTail Connect West is an invite-only forum for senior eCommerce and digital marketing leaders from top retailers and brands. C-level, VP, director, and senior managers gather to network, benchmark strategies, and engage in 1:1 meetings. Topics cover trends, best practices, and innovative strategies, with opportunities to connect with handpicked solution providers. View event attendee data
Content Marketing World 2025 Sept 15 - 17, 2025, San Diego Convention Center, San Diego, CA, United States Gain insights from over 100 expert speakers, refresh your strategies, and equip yourself with tools for future growth. Produced by the Content Marketing Institute, Content Marketing World unites global marketing leaders, content creators, communicators, agencies, and creative professionals. NA
All 4 Customer 2025 Sep 16 – 18, 2025, Palace Of Festivals And Congresses Of Cannes | Cannes, France All 4 Customer Paris, formerly E-Marketing Paris, is a digital marketing exhibition with conferences, workshops, and networking for over 2,500 daily participants. With 190 exhibitor stands, it attracts professionals from eCommerce, marketing, advertising, retail, IT, and more, including roles like marketing directors, CEOs, IT directors, and consultants. View event attendee data
DMEXCO 2025 Sep 17 – 18, 2025, Cologne Fair | Cologne, Germany DMEXCO 2025 is Europe’s leading digital marketing and tech event that discusses digital business topics and more. Attendees include key players and leadership in digital business, marketing, and innovation. As well as tech pioneers, media professionals, industry leaders, and more. Attendees will set agendas, attend informational masterclasses, participate in lively debates, learn from keynotes, and experience networking opportunities. View event attendee data
eCommerce Expo London Sep 24 – 25, 2025, ExCeL, London, United Kingdom eCommerce Expo London, the UK’s largest eCommerce event, gathers over 10,000 retailers, brands, and 200 top solution providers. Attendees, including retailers, agencies, and media owners, will engage in one-on-one meetings, panel debates, conferences, and networking. Topics include purpose-driven marketing, marketplace technology, CRM, omnichannel, and digital commerce. View event attendee data
DigiMarCon Middle East Sept 30 - Oct 1, 2025, Hyatt Regency, Dubai DigiMarCon Middle East is the region’s leading digital marketing, media, and advertising conference, featuring keynotes, panels, master classes, networking, and exhibits. Attendees gain insights on emerging strategies, innovative tech, and best practices. Topics include neuromarketing, data science, programmatic ads, omnichannel, and growth hacking, attracting senior marketers, entrepreneurs, digital executives, strategists, and designers. View event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
Digital First Oct 16, 2025, Brussels, Belgium Digital First discovers the latest trends in the digital world and discusses the shaping of a digital future. It highlights the latest trends in the digital sector. It enables attendees to see the evolution of the market and new innovations. Businesses can also network to collaborate, challenge ideas, and create new leads. Sector fields highlighted in the discussions include eCommerce, social media, data, and more. NA
PI Live Europe Oct 21 - 22, 2025, London, United Kingdom PI LIVE Europe is a dynamic event connecting brands and retailers with publishers, creators, and tech partners to build profitable partnerships and optimize consumer targeting. The agenda highlights outcome-driven marketing, focusing on affiliate, influencer, partnership, and performance marketing trends. view event attendee data
ANA Masters of Marketing Conference Oct 21 – 24, 2025, Rosen Shingle Creek | Orlando, United States ANA Masters of Marketing Conference gathers marketing professionals to learn, network, and grow. Attendees include CMOs, EVPs, CxOs, brand and marketing officers, and other related marketing professionals. Several discussion topics include creative marketing thinking, customer needs, growth, inspiring change, and more. View event attendee data
The Gathering Summit Oct 22 – 24, 2025, The Fairmont, Banff Springs, Alberta, Canada The Gathering is a conference for business and marketing professionals to unite for inspiration, application, and celebration. Attendees are global brands, agencies, and entrepreneurs from small to large-size companies. Award-winning Brands. Thought Leaders. Signature Masterclasses and more. Content themes include marketing, brand strategy, DEI, culture, community, and more. The themes mostly focus on areas of B2C and B2B strategies. View event attendee data
Field Service Europe October 29 - 30, 2025, Hotel Okura Amsterdam, The Netherlands Field Service Europe brings together 350+ European service, support, and customer success executives across industries to create world-class operations. Designed for achieving service excellence and profitability, the event offers forward-thinking content and exclusive 1:1 meetings—personalized 30-minute sessions connecting attendees with solution providers for tailored insights and innovative tech solutions. NA

Check back soon for November events

Check back soon for December events

The post Marketing Events: The Best Marketing Conferences Guide for 2025 appeared first on Vendelux.

]]>
Healthcare Conferences 2025 Event Guide https://vendelux.com/blog/healthcare-conferences/ Wed, 04 Dec 2024 13:42:57 +0000 https://vendelux.com/?p=21345 Healthcare conferences are key events where professionals gather to discuss new healthcare technologies, strategies for patient care, and ways to navigate the healthcare industry’s future. These events are essential for: Exploring new healthcare technology and trends; Broadening knowledge in medical …

Healthcare Conferences 2025 Event Guide Read More »

The post Healthcare Conferences 2025 Event Guide appeared first on Vendelux.

]]>

Healthcare conferences are key events where professionals gather to discuss new healthcare technologies, strategies for patient care, and ways to navigate the healthcare industry’s future. These events are essential for:

  • Exploring new healthcare technology and trends;
  • Broadening knowledge in medical and healthcare management areas;
  • Building networks with other healthcare professionals, industry leaders, and pioneers;
  • Introducing innovative healthcare solutions and services by both new and established organizations;
  • Creating opportunities for collaboration and sharing new ideas to enhance patient care and health outcomes;
  • Finding avenues for investment, partnership, and career advancement within the healthcare sector;
  • And much more.

The coming year is full of opportunities for healthcare providers, executives, and professionals, with a schedule packed with virtual webinars, hybrid forums, and in-person conferences worldwide.

This guide highlights the wealth of healthcare conferences available, advice for effective planning, and a look at must-attend events for anyone involved in healthcare.

Attendees will have the opportunity to join premier healthcare conferences, networking events, and summits held in key cities and healthcare centers globally. These events are designed to provide educational workshops, insightful keynote speeches by leading figures in healthcare, and chances to network with key healthcare executives and leaders.

Whether you are a healthcare provider interested in the newest patient care technologies, a senior executive spearheading healthcare transformation, or a public health advocate dedicated to advancing health equity, there is a conference designed for your professional development.

Key events such as the American Hospital Association Annual Meeting and various health equity conferences are key to gaining critical knowledge, connecting with market suppliers and industry partners, and exploring new methods of healthcare delivery.

These events offer significant opportunities for growth, allowing you to meet with government officials, behavioral health specialists, IT professionals, and other executives to discuss the future of healthcare.

Join us as we dive into the world of healthcare conferences!

Exploring Different Types of Healthcare Conferences

The healthcare industry is broad and diverse, hosting an array of conferences designed to cater to the wide-ranging interests and professional needs of the healthcare community. Here’s a snapshot of the different types of healthcare conferences:

Medical and Clinical Conferences

Central to the healthcare industry, these conferences focus on the latest clinical practices, research findings, and medical innovations, including:

  • Clinical Workshops and Educational Sessions: Led by experts, these sessions cover a wide array of medical specialties, from radiology to cancer care.

  • Research Presentations: Opportunities for healthcare researchers to present their latest findings and engage in scholarly discussions.

  • Networking for Medical Professionals: Ideal venues for doctors, nurses, and other medical professionals to connect and share best practices.

Healthcare Management and Leadership Summits

Tailored for healthcare executives and system leaders, these events explore the operational, financial, and strategic challenges of healthcare management:

  • Keynote Speeches on Leadership: Insights from senior healthcare executives and industry leaders on navigating the healthcare landscape.

  • Panels on Healthcare Transformation: Discussions on innovative approaches to healthcare delivery, operational efficiency, and improving health outcomes.

  • Executive Networking Opportunities: Connect with other senior executives, industry representatives, and healthcare leaders to exchange ideas and solutions.

Digital Health and Technology Forums

Dedicated to the intersection of technology and healthcare, these forums explore digital innovations transforming patient care and healthcare services:

  • Tech Demos and Product Showcases: Presentations of the latest in digital health tools, from electronic health records (EHR) systems to cutting-edge wearable devices.

  • Discussions on Digital Healthcare Trends: Engaging panels on the integration of artificial intelligence, telehealth, and other digital technologies in healthcare.

  • Networking Among Digital Healthcare Executives: A chance for digital health professionals to meet, collaborate, and discuss future digital healthcare solutions.

Public Health and Community Healthcare Conferences

Focusing on broader health issues, these conferences address public health challenges, health equity, and community health initiatives:

  • Educational Workshops on Health Policy: Sessions offering insights into health policy development, public health strategies, and community health programs.

  • Roundtables on Health Equity: Engaging discussions on addressing disparities in healthcare access, quality, and outcomes.

  • Community Health Networking: Opportunities for public health officials, community health workers, and advocates to connect and share strategies for improving community health.

Choosing the Best Healthcare Conferences

With a wide variety of healthcare conferences available, selecting the right event can greatly impact your professional journey and contributions to the healthcare field. Consider these factors for a strategic choice:

Alignment with Professional Interests:

Seek out conferences that match your specific field of work, whether it’s clinical care, healthcare management, digital health, or public health.

Research:

Look into the conference’s history, previous agendas, and speaker line-ups to assess its relevance and quality.

Budget and Location:

Evaluate the cost of attendance and the conference’s geographical location, taking into account travel and accommodation expenses.

Healthcare Conferences Marketing Strategy

Effectively marketing your attendance at healthcare conferences involves strategically connecting with the right audience to maximize your ROI. Utilizing platforms like Vendelux can offer insights into attendees, enabling targeted networking and pre-event engagements.

Selecting the most relevant healthcare conferences is crucial for efficiently utilizing time and resources. The array of events ranges from large-scale international summits to more focused forums on specific healthcare topics.

Each offers unique networking and learning opportunities that align with various professional goals and organizational objectives.

To enhance your healthcare conference marketing and engagement strategy, focus on these approaches:

Clarify Your Objectives:

Understand what you aim to achieve, whether it’s gaining new knowledge, showcasing innovations, or expanding your professional network.

Develop a Strong Message:

Your organization or project’s message should be concise, impactful, and tailored to stand out in the healthcare community.

Actively Participate:

Take the initiative in networking, join discussions, and pursue collaboration opportunities to make your conference experience truly fruitful.

By adopting these strategies and leveraging event intelligence tools, your participation in healthcare conferences can significantly enhance your professional visibility and contribute to the advancement of your career and the healthcare industry at large.

Maximizing Your Healthcare Conference Experience

Set Clear Goals:

Identify what you want to achieve by attending – whether it’s staying abreast of healthcare innovations, networking with peers, or finding solutions to healthcare challenges.

Prepare Your Pitch:

Have a succinct, compelling pitch ready that encapsulates your work, project, or organization’s mission within the healthcare sector.

Engage Proactively:

Be more than just an attendee; actively participate in discussions, introduce yourself to peers, and explore partnership opportunities.

Utilize Event Insights:

Platforms like Vendelux can provide a strategic advantage by identifying key attendees and facilitating meaningful connections before the conference begins.

Attending healthcare conferences offers numerous networking opportunities with healthcare providers, digital healthcare executives, and senior healthcare executives.

These events are essential for keeping up with the latest trends in healthcare delivery, learning from keynote speakers, and engaging with healthcare industry leaders.

With thoughtful preparation, you can maximize the benefits of attending healthcare conferences, engaging with decision-makers, and leveraging insights to drive healthcare transformation.

Aligning with the conference agenda, actively participating in educational sessions, and utilizing event intelligence ensures you and your organization stand out among healthcare leaders, industry partners, and global innovators, maximizing the impact of each event.

Strategic Planning for Healthcare Conferences

Effective planning is crucial for leveraging the opportunities presented by healthcare conferences. Utilizing digital tools for coordination can greatly enhance team alignment, ensuring a unified approach to conference participation. Here’s how to strategically plan for healthcare conference attendance:

  • Employ Digital Planning Tools: Use platforms like Vendelux to streamline your planning process, offering clear insights into upcoming healthcare conferences and facilitating scheduling for pre-event meetings.

  • Define Objectives and Strategies: Set specific goals for each conference, whether that involves networking targets, sessions of interest, or connecting with key industry leaders. Clear objectives ensure everyone on your team knows their role and what’s expected.

  • Coordinate Across Departments: Ensure collaboration between different organizational departments, aligning strategies to cover both showcasing innovations and engaging with potential partners or clients.

  • Maintain an Organized Calendar: A visual calendar aids in efficiently managing your commitments, preventing scheduling conflicts, and ensuring preparedness for each event.

  • Involve All Relevant Team Members: Encourage input from all team members involved in the conference planning to foster a collaborative atmosphere and gather diverse insights.

  • Budget Wisely: Allocate your resources judiciously to ensure that your investment in attending healthcare conferences yields the highest possible return.

  • Evaluate and Adjust Post-Event: After each conference, assess your achievements against your objectives to refine your strategy for future events, adapting to the evolving healthcare landscape.

Following these steps ensures a comprehensive, goal-driven approach to healthcare conference participation, maximizing potential benefits for your organization and fostering continuous improvement and engagement within the healthcare community.

Health Conference Attendee Insights: Event Intelligence

Events are only as good as the people who attend them. Most companies that attend events, attend the events that have the greatest potential return. Whether you’re looking to generate brand awareness, or are strictly looking for lead generation, the events that provide the most value are events where your ICP is attending or sponsoring. Event marketing is changing, and Vendelux is leading the way when it comes to return on event spend. With Vendelux, there’s no more guessing games about which events to attend. You simply create a target list and see exactly what events your targets are attending – it’s really that easy.

health conferences attendees

Top Healthcare Conferences in 2025

Looking forward, the calendar is packed with promising healthcare conferences that span critical topics from digital health innovations and healthcare policy to patient care best practices and healthcare management strategies. These events offer invaluable opportunities for healthcare professionals to deepen their knowledge, network with industry leaders, and explore new healthcare solutions.

Here are the top healthcare conferences you should know about:

Event Name Event Date & Location Event Summary Event Attendee Data
CES 2025 - Digital Health Summit Jan 7 – 10, 2025, Las Vegas Convention Center | Las Vegas, United States The CES Digital Health Summit unites the entire health ecosystem to explore how technology is advancing medicine, healthcare, and consumer wellness. This premier two-day event features a dynamic conference, networking opportunities, and an energetic tradeshow floor. Engage with innovators, investors, and policymakers from digital health and complementary industries like AI, gaming, and smart home technology, fostering impactful conversations and transformative change. view event attendee data
The International Meeting on Simulation in Healthcare (IMSH) Jan 10 - 14, 2025, San Diego, United States The International Meeting on Simulation in Healthcare (IMSH) is a leading conference focused on innovations and best practices in healthcare simulation. It offers healthcare professionals essential tools and resources to enhance skills, drive system improvements, and advance patient safety. NA
JP Morgan Healthcare Conference 2025 Jan 13 - 16, 2025. The Westin St. Francis Hotel | San Francisco, United States The 43rd JPM Healthcare Conference is the largest and most influential healthcare investment symposium for the global healthcare community, bringing together global industry leaders, emerging growth companies, innovative technology creators, and the investment community. This event highlights leading innovators and cutting-edge advancements addressing current health and wellness challenges. Attendees will gain insights into the latest research, best practices, and strategies for scaling digital health solutions. NA
Fierce JPM Week 2025 Jan 14 – 15, 2025, Hyatt Regency San Francisco | San Francisco, United States Fierce JPM Week 2025 gathers industry leaders to examine the future of pharma, biotech, and healthcare. With market analysis and insights into evolving regulatory landscapes, the event highlights key opportunities and addresses critical challenges shaping the industry's path forward. View event attendee data
DACH Healthcare Innovation Summit 2025 Jan 29, 2025, Melia Berlin | Berlin, Germany The DACH Healthcare Innovation Summit 2025 in Berlin serves as a key platform for advancing innovation in the healthcare sector. This event focuses on addressing dynamic changes within the industry and exploring innovative practices to improve healthcare delivery and patient outcomes. NA
Hospital at Home Healthcare Leadership Summit Jan 30 - 31, 2025, MGM Grand | Las Vegas, United States This conference equips healthcare leaders with insights to manage and operate hospital-at-home programs effectively. Sessions address key challenges in home care, strategies for delivering acute-level care at home, staffing solutions, and the evolving future of home healthcare. NA
Event Name Event Date & Location Event Summary Event Attendee Data
Medical Design & Manufacturing - MD&M West 2025 Feb 4 – 6, 2025, Anaheim Convention Center | Anaheim, United States MD&M West leads the pack among B2B medical device expos in North America, drawing top medtech firms from California and elsewhere to a leading manufacturing event on the west coast. Explore a vibrant exhibit space featuring more than 1,700 booths across five co-hosted trade shows, showcasing the latest in components, tools, and advanced technologies driving the development of critical medical devices. View event attendee data
Health & Wellness Japan 2025 Feb 26 – 28, 2025, Tokyo Big Sight | Koto City, Japan Health & Wellness Japan stands as the country's premier BtoB trade show, boasting over four decades of experience. It congregates more than 500 health-related products and services, marking it as a significant event in the health industry landscape. View event attendee data
ViVE 2025 Feb 16 – 19, 2025, Music City Center | Nashville, United States ViVE 2025 is a highly respected and forward-looking event in the digital health sector, attracting key decision-makers and influencers in the healthcare industry. It's a unique collaboration between CHIME (College of Healthcare Information Management Executives) and HLTH, a leading marketplace in health innovation. The event is designed for C-suite executives, senior digital health leaders, health startups, investors, policymakers, members of the patient community, and solution providers. It stands out for its focus on the business aspects of healthcare transformation, offering a platform for discussing and advancing digital health solutions. view event attendee data
AHA Rural Health Care Leadership Conference 2025 Feb 23 - 26, 2025, JW Marriott San Antonio Hill Country Resort & Spa | San Antonio, United States This conference gathers over 1,000 rural hospital and community leaders, including top practitioners, to share strategies for workforce sustainability, improving care, and advancing health equity. Attendees will explore value-based care, advanced payment models, and approaches to reduce treatment disparities while enhancing health outcomes. View event attendee data
Healthcare Innovation Summit 2025 - Andean Feb 26, 2025, JW Marriott Bogotá | Bogotá, Colombia The Andean Healthcare Innovation Summit 2025 will focus on healthcare system optimization, digital transformation, diagnostic and therapeutic innovation, and to improve health outcomes and access to care. Key topics include chronic diseases, oncology, and advancements in healthcare delivery and management, addressing regional challenges while exploring opportunities for progress. NA
Event Name Event Date & Location Event Summary Event Attendee Data
HIMSS 2025 Mar 3 – 6, 2025, Wynn Las Vegas | Las Vegas, United States The 2025 HIMSS Global Health Conference & Exhibition in Las Vegas is the ultimate event for healthcare innovation. Connect with healthcare experts, explore transformative solutions, and stay ahead of industry trends. Attend captivating sessions led by top speakers and earn CE credits while engaging with the vibrant digital health community. View event attendee data
Health 2.0 conference USA 2025 Mar 4 – 6, 2025, Luxor Hotel & Casino | Las Vegas, United States The Health 2.0 Conference stands out as a premier healthcare gathering, dedicated to reshaping the healthcare sector by bringing together renowned professionals from various fields. It serves as a dynamic showcase for the newest advancements in healthcare and wellness, encouraging networking and the sharing of insights among innovative thinkers and organizations. view event attendee data
AMIA 2025 Clinical Informatics Summit Mar 10 - 13, 2025, Pittsburgh, PA, United States The AMIA 2025 Informatics Summit offers a comprehensive experience focused on translational bioinformatics, precision medicine, clinical research informatics, data science, and artificial intelligence (AI) in a unified conference setting. NA
RISE National 2025 Mar 11 – 14, 2025, Henry B. González Convention Center | San Antonio, United States RISE National, the leading Medicare Advantage conference, brings together health plans, providers, and technology organizations to address key topics such as risk adjustment, quality, member experience, and social determinants of health. Featuring expert speakers sharing cross-sector insights, the event offers actionable guidance on navigating CMS changes and creating sustainable success in healthcare. view event attendee data
Healthcare Innovation Summit 2025 - France Mar 18, 2025, Hyatt Regency Paris Etoile | Paris, France The 2025 France Healthcare Innovation Summit will focus on healthcare system optimization, digital transformation, diagnostic and therapeutic technologies, and healthcare infrastructure. Key topics include health digital transformation, artificial intelligence and big data, hospital infrastructure and medical equipment, and therapeutic innovation and pharma. The summit aims to tackle regional challenges while uncovering opportunities to advance healthcare delivery and management. NA
Pharma USA 2025 Mar 18 – 19, 2025, Philadelphia, United States For over two decades, Reuters Pharma USA has been the industry's go-to annual event. The 2025 agenda offers fresh perspectives, interactive sessions, and actionable strategies to guide planning for the weeks, quarters, and year ahead. Focused on human-led, tech-enabled, and data-driven approaches, the event is essential for leaders in commercial, marketing, medical affairs, patient engagement, RWE, market access, and beyond. view event attendee data
Biohackers World Conference & Expo Mar 29 - 30, 2025, Los Angeles, California, United States The Biohackers World Conference & Expo brings together experts and enthusiasts to explore advanced technology and strategies for health optimization, longevity, and the future of wellness. Attendees include biohackers, biotech innovators, medical professionals, health startups, and wellness influencers. NA
Event Name Event Date & Location Event Summary Event Attendee Data
Healthcare Innovation Summit 2025 - Mexico Apr 2, 2025, Sheraton Mexico City Maria Isabel Hotel, Mexico City, Mexico The 2025 Mexico Healthcare Innovation Summit will focus on optimizing healthcare systems, driving digital transformation, advancing diagnostic and therapeutic technologies, and improving healthcare infrastructure. The event aims to tackle regional challenges while exploring opportunities to enhance healthcare delivery and management. NA
Healthcare Asia Summit 2025 Apr 9, 2025, Kuala Lumpur CBD, Malaysia Healthcare Asia 2025, held in Kuala Lumpur’s Central Business District, focuses on innovation, policy, and economics under the theme "Future-Proofing Healthcare: Innovations, AI, and Patient-Centric Solutions in Asia." Sessions explore value-based care, healthcare financing, and advancements in technology to enhance patient care and efficiency. The event offers opportunities to connect with industry leaders, forge impactful partnerships, and engage in fireside chats with life science and hospital directors. NA
NAACOS Spring Conference 2025 Apr 22 - 24, 2025, Hilton Baltimore Inner Harbor | Baltimore, United States This event, designed for Accountable Care Organization leaders, features insights from ACO experts, CMS officials, and private payers. With options for in-person and virtual attendance, it offers sessions in both spring and fall 2025. NA
SHM Converge Las Vegas 2025 Apr 22 - 25, 2025, Mandalay Bay Resort & Casino | Las Vegas, United States SHM Converge 2025 offers cutting-edge research, best practices, and innovations to enhance patient care. With multiple educational tracks, attendees can tailor their schedules to suit their interests while earning CME credits. Upgrade to a premium package for access to an on-demand library for three years. NA
Innovation Summit 2025 Apr 29-May 1, 2025, The Shelbourne Hotel | Dublin, Ireland The Innovation Summit is a premier conference for medical device partnering and investment, attracting over 500 leading innovators like AdvaMed and Stanford Byers Center for BioDesign. Known as one of the longest-running events of its kind, it offers unparalleled networking opportunities for investors. The event highlights groundbreaking medtech startups, each presenting their business focus and partnering needs in concise ten-minute sessions, followed by follow-up meetings, presentations, and additional networking opportunities. NA
Healthcare Marketing & Physician Strategies Summit 2025 Apr 30 – May 2, 2025, Omni Orlando at ChampionsGate | Orlando, United States The Healthcare Marketing & Physician Strategies Summit upholds a 30-year legacy of addressing critical challenges in healthcare marketing, communications, digital aspects, and physician relationships. This leading educational and networking event is designed for senior marketers, strategists, and executives in digital communications and physician relations, offering a platform for growth and learning. view attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
ATA Nexus 2025 May 4 – 6, 2025, New Orleans, United States ATA's annual conference, Nexus, is the leading event for telehealth and virtual care. Sponsors and exhibitors gain direct access to decision-makers, buyers, and collaborators, offering opportunities to enhance brand visibility, share insights, and connect with industry leaders. View event attendee data
Healthcare Innovation Summit 2025 - Italy May 7, 2025, Hotel Nhow Milano | Milan, Italy The 2025 Italy Healthcare Innovation Summit will explore topics such as digital transformation, therapeutic innovation, innovative healthcare administration, and public-private collaboration. Discussions will center on optimizing healthcare systems, advancing diagnostic and therapeutic technologies, and improving healthcare infrastructure, addressing regional challenges while identifying opportunities to enhance healthcare delivery and management. View event attendee data
The Healthcare Innovation Congress May 12 - 15, 2025, Washington D.C. | United States The Healthcare Innovation Congress (thINc360) brings together leaders from all areas of healthcare to drive progress in improving access, delivery, and quality of care. This three-day event features impactful keynotes and in-depth track sessions, offering cross-sector insights on critical topics such as health equity, cost efficiency, care delivery, workforce challenges, DE&I, whole-person care, policy, and the future of healthcare. NA
The MedTech Forum EU 2025 May 13 – 15, 2025, Lisbon | Portugal The MedTech Forum, Europe’s largest health and medical technology industry conference since 2007, brings together industry leaders, innovators, and investors to explore future opportunities in the medical technology sector. The 2025 program features prominent voices from the medical technology community, including industry experts and key stakeholders, addressing evolving challenges and opportunities such as innovation, digital transformation, regulatory developments, and sustainability. View event attendee data
Digital Healthcare Innovation Summit East 2025 May 19 – 20, 2025, Seaport Hotel Boston | Boston, United States The Digital Healthcare Innovation Summit (DHIS) in Boston gathers healthcare innovators and investors to explore key topics like direct-to-consumer healthcare, underserved populations, regulatory changes, women’s health, and IoT in healthcare. Attendees can engage in panels, interactive sessions, and networking opportunities with investors, startups, tech companies, payers, providers, and seasoned advisors. View event attendee data
American Society of Clinical Oncology 2025 May 30 – Jun 3, 2025, McCormick Place | Chicago, United States The American Society of Clinical Oncology (ASCO) gathers over 40,000 cancer specialists worldwide to exchange insights, explore new research, and collaborate on transformative treatments. This year's theme, "Driving Knowledge to Action: Building a Better Future," features over 400 abstract presentations, case-based panels, and keynote sessions. view event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
HIMSS Europe 2025 Jun 10 – 12, 2025, Palais de Congrès | Paris, France The HIMSS European Health Conference & Exhibition, one of Europe’s largest healthcare technology events, gathers global thought leaders, policymakers, and IT professionals. This premier event explores collaborations and innovations in health tech, including cybersecurity, data privacy, and artificial intelligence. View event attendee data
HealthTech 2025 Jun 12, 2025, Sydney, Australia HealthTech 2025, Australia's leading event for health professionals, gathers the nation's brightest minds to address critical challenges in the medical field. Focused on strategy and actionable insights, this event serves as a platform for leaders to navigate complexity, seize opportunities, and advance the delivery of high-quality, patient-centered care for the future. NA
HLTH Europe 2025 Jun 16 – 19, 2025, RAI Amsterdam Convention Centre | Amsterdam, Netherlands HLTH Europe, the continent’s leading healthcare innovation event, builds on the success of its US counterpart to address Europe’s unique healthcare challenges and opportunities. Bringing together global expertise and local insights, this event fosters collaboration to tackle pressing health issues and advance innovation across complex European health markets. view event attendee data
AHIP 2025 Jun 17 – 19, 2025, Seattle, United States At AHIP 2025, connect with leaders from health insurance providers of all sizes and industry thought leaders. Gain valuable insights through focused learning sessions tailored to your organization and role. Balance educational sessions, Q&As, networking, and exhibit hall exploration, while exchanging ideas with colleagues nationwide. Leave with actionable strategies to implement right away. View event attendee data
HFMA Annual Conference 2025 Jun 22 – 25, 2025, Denver, United States The HFMA flagship event brings together over 3,000 healthcare finance leaders from hospitals, health systems, providers, and payers to address industry challenges. It offers tailored educational sessions and opportunities for experts to engage directly with finance professionals. View event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
AHA Leadership Summit 2025 Jul 20 - 22, 2025, Nashville | United States The AHA Leadership Summit gathers senior healthcare executives, clinicians, and industry experts to explore innovative strategies for enhancing care delivery, achieving financial stability, addressing workforce challenges, and improving the healthcare consumer experience. The event focuses on operational excellence, creative partnerships, and reimagined care delivery models to drive greater value and better outcomes. NA
National Association for Healthcare Recruitment 25 (NAHCR25) Jul 22 - 25, 2025, La Quinta Resort | Palm Springs, United States NAHCR25 is a must-attend event for healthcare recruiters and HR managers, offering valuable professional development for both newcomers and seasoned experts. Developed by healthcare recruiters, the agenda delivers actionable insights from industry leaders to enhance daily practices. The interactive exhibit hall provides a unique platform for discussions on current challenges and future trends in the field. NA
ADLM 2025 Jul 27 - 31, 2025, McCormick Place Convention Center | Chicago, United States ADLM is the premier conference for discovering the latest research in laboratory medicine, including clinical chemistry, molecular diagnostics, and mass spectrometry. The 2025 event will feature over 850 exhibitors and 200+ innovative technologies and services, revolutionizing laboratory solutions. Attendees can explore 250+ educational sessions, including lectures, plenaries, and roundtables, led by top global researchers and professionals. NA
Event Name Event Date & Location Event Summary Event Attendee Data
Healthcare Providers Transformation Assembly 2025 Aug 12 – 13, 2025, The Whitley, a Luxury Collection Hotel | Atlanta, United States Digital Transformation represents a continuous path for today's executives, especially within the healthcare sector. The Healthcare Providers Transformation Assembly offers an unparalleled chance for C-Level Healthcare Officers to gather and engage directly, discussing the latest trends and challenges confronting the industry today. This event is a crucial meeting point for leaders seeking to navigate the complexities of digital evolution together. view event attendee data
NACDS TSE Expo 2025 Aug 23 - 25, 2025, San Diego, California, United States The NACDS Total Store Expo brings together the largest network of retailers and suppliers in the health and wellness industry. Explore innovative products, cutting-edge technology, and essential services while connecting with partners to succeed in an ever-changing consumer market. NA
Event Name Event Date & Location Event Summary Event Attendee Data
Africa Health Exhibition 2025 Sep 2 - 4, 2025, Cape Town International Convention Centre, South Africa The Africa Health Exhibition, attracting over 6,000 attendees and 500 exhibitors, is one of Africa’s premier healthcare events. This three-day conference equips healthcare providers with the knowledge, skills, and tools to implement advanced procedures while showcasing innovative products and solutions to enhance patient care and operations. With speeches, networking opportunities, and upskilling sessions, it’s a must-attend for leaders, managers, and clinicians. NA
BioTechX 2025 - USA Sep 16 – 17, 2025, Pennsylvania Convention Center | Philadelphia, United States BioTechX USA focuses on diagnostics, precision medicine, and digital transformation in pharmaceutical development and healthcare. The event features an exhibition with over 50 solution providers specializing in drug discovery, data management, and artificial intelligence. Networking is central to the congress, offering opportunities to connect with thousands of pharmaceutical experts through two days of 1-to-1 networking sessions. View event attendee data
MEDevice Boston Sep 30 - Oct 1, 2025, Boston Convention & Exhibition Center | Boston, United States MEDevice serves as a premier platform for medical device manufacturing, bringing together engineers, technology leaders, cybersecurity experts, and innovative thinkers from startups and top OEMs. This unique event fosters hands-on product discovery, facilitates partnerships, and accelerates progress in a focused setting. Attendees gain critical insights into product development, regulatory updates for compliance, and strategies to streamline device design, production, and market entry. NA
Becker's Health IT + Digital Health + RCM Meeting 2025 Sep 30 – Oct 3, 2025, Hyatt Regency Chicago | Chicago, United States The 10th Annual Becker’s Health IT + Digital Health + RCM Meeting will explore key developments in health systems nationwide and strategies for organizational improvement. Topics include telehealth, automation, artificial intelligence, and more. Attendees include those in the Chief Medical Officer role and other hospital and health system C-suite executives. View event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
The Medtech Conference 2025 Oct 5 – 8, 2025, San Diego, United States The MedTech Conference gathers leading industry executives and global innovators in San Diego, showcasing advancements in medical devices, diagnostics, imaging, and digital technologies. Scientists, entrepreneurs, academics, investors, and medtech leaders join forces to push the boundaries of innovation, driving progress in healthcare and enhancing patient care. This event highlights groundbreaking solutions that are shaping the future of healthcare and empowering patients to stay active and healthy. View event attendee data
BioTechX Europe 2025 Oct 6 – 8, 2025, Messe Basel | Basel, Switzerland As Europe's most expansive event dedicated to pharmaceutical development and healthcare, this gathering spans diagnostics, precision medicine, and the digital transformation shaping the sectors. It presents an opportunity to connect with 200 top solution providers who offer cutting-edge advancements across drug discovery, data management, and artificial intelligence, catering to a wide array of needs within these fields. NA
NAACOS Fall Conference 2025 Oct 8 - 10, 2025, Marriott Marquis Washington, D.C. | United States This event, designed for Accountable Care Organization leaders, features insights from ACO experts, CMS representatives, and private payers. With options for in-person and virtual participation, it provides opportunities to engage during both spring and fall sessions in 2025. NA
World Health Summit 2025 Oct 12 - 14, 2025, Berlin, Germany The World Health Summit brings together policymakers, healthcare executives, and decision-makers to shape global health solutions. This event unites leaders from politics, science, and civil society to address topics like Health for All, Sustainability, Health Systems, Policies, and Innovation. Featuring speeches from top scientists, civil servants, and students, it draws over 3,000 participants worldwide, fostering connections and fresh perspectives on healthcare advancements. NA
HLTH Las Vegas 2025 Oct 19 – 22, 2025, Venetian Expo | Las Vegas, United States HLTH serves as a pivotal marketplace, uniting senior leaders from the entire health ecosystem, including payers, providers, startups, investors, pharma/life sciences, the patient community, government entities, employers, benefits leaders, consumer tech, wellness brands, and solution providers. This gathering focuses on addressing healthcare's most critical challenges and seizing opportunities to shape the future of health. Through fostering unique discussions and driving the evolution of a healthier ecosystem, HLTH stands at the forefront of healthcare innovation and progress. View event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
Healthcare Internet Conference 2025 Nov 9 - 12, 2025, Las Vegas | United States HCIC is the leading conference for executive and senior marketing, digital health, and patient experience leaders, dedicated to advancing healthcare business and transformation. It brings together marketing, digital, and consumer experience professionals to refocus strategies and elevate organizations. The event features an opening awards program and networking dinner, followed by three days of educational sessions, keynotes, panel discussions, and extensive networking opportunities. NA
48th World Hospital Congress: Geneva Nov 10 - 13, 2025, Geneva, Switzerland The World Hospital Congress, co-hosted by the World Hospital Congress and Geneva University Hospitals, gathers IHF members, hospital leaders, and healthcare organizations under the theme "Global Learning, Local Action." This summit features plenary sessions, workshops, masterclasses, research presentations, and innovation hubs, offering opportunities to collaborate, network, and gain insights from the global hospital community. NA
Behavioral Health Tech Conference 2025 Nov 11 – 13, 2025, Marriott Marquis San Diego Marina | San Diego, United States The 2025 Behavioral Health Tech Conference, the largest of its kind, focuses on improving access to mental health and substance use care through technology, innovation, and health equity. It brings together health plans, employers, behavioral health providers, digital health companies, investors, and policymakers to collaborate on advancing equitable behavioral healthcare for all. View event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
Reuters Total Health USA 2025 TBD 2025, Chicago, IL, United States Reuters Events: Total Health brings together healthcare leaders from providers, payers, pharmaceutical companies, and digital health to drive transformative innovation in the U.S. healthcare system. This event offers valuable insights, meaningful connections, and actionable strategies to position organizations at the forefront of healthcare innovation, shaping a lasting legacy in the industry. NA

The post Healthcare Conferences 2025 Event Guide appeared first on Vendelux.

]]>
Sports Conferences Event Guide for 2025 https://vendelux.com/blog/sports-conferences/ Tue, 03 Dec 2024 23:26:02 +0000 https://vendelux.com/?p=28830 Sports Conferences: An Introduction In the sports industry, conferences are designed for a range of professionals: from athletes and coaches to event professionals who handle fan experiences, sponsorships and off-site events, to team members focused on analytics, partnerships and more. …

Sports Conferences Event Guide for 2025 Read More »

The post Sports Conferences Event Guide for 2025 appeared first on Vendelux.

]]>

Sports Conferences: An Introduction

In the sports industry, conferences are designed for a range of professionals: from athletes and coaches to event professionals who handle fan experiences, sponsorships and off-site events, to team members focused on analytics, partnerships and more.

For an industry that’s so incredibly global—and touches so many more lives than just the people working for sports organizations—conferences in the field are especially important for getting a pulse on trends, market insights and upcoming trailblazers. It’s where folks go to ensure they stay ahead of the curve, network with their foreign-based counterparts and advance closer to their goals, whether that be finding new streams of revenue, appealing to new partners or tapping further into experiential.

In this guide, expect to explore the most anticipated conferences of 2025, complete with travel stops, key themes and unique opportunities that await attendees. Whether you’re looking to deepen your knowledge, forge new connections or discover emerging trends, the sports conferences of the upcoming year are not to be missed. 

Sports Conferences

Sports conferences, like in any other industry, can be B2B or B2C.

Among the most popular business-to-consumer sports conferences is popular film festival South by Southwest (SXSW)’s sports track, which typically spans three of the tentpole event’s week-long schedule. ADWEEK also hosted its first-ever Sports Marketing Summit in New York City in May because “sports are on fire,” according to the event’s website. Though it remains unclear if there’s a second iteration of the one-day summit in 2025, just its introduction is proof enough that sports is on the cusp of a transformative era.

However, the lion’s share of sports-industry conferences you’ll find below will be business-to-business, targeting industry professionals like coaches, managers, marketers and executives. They’ll also prioritize giving attendees takeaways that can be applied in a business setting, as well as networking and collaboration opportunities.

Other key aspects of sports conferences may include:

  • Expert Speakers and Panels: On-stage programming may feature thought leaders from various sectors of the sports industry—not only professional athletes—who can share insights on what’s hot, what’s not and other best practices. And because the event is all about sports, dialogue may span sponsorship models, brand visibility through partnerships, contracts, intellectual property and compliance, just to name a few.
  • Workshops: Hands-on learning experiences can be typical of sports conferences, opening up conversations on specific topics (think: sports marketing, analytics, athlete management or emerging technologies) that impact the sports landscape.
  • Exhibitors: Just because a conference is about sports doesn’t mean there won’t be an exhibit hall where vendors in the industry can showcase relevant products.

Sports Conferences and Summits

Though the terms “conference” and “summit” are often used interchangeably, they can imply different purposes. 

A conference, for instance, generally focuses on professional development and sharing knowledge between professionals in a field, thus attracting a broader audience that may also include students. 

Summits, however, typically signify higher-level discussions about specific industry challenges or successes. With that, the audience tends to be smaller, with networking opportunities diving past a simple information exchange to include in-depth discussions on potential strategic partnerships or other business collaborations.

Keep this in mind as you peruse upcoming events in the sector below—many of which include either “conference” or “summit” in the event name.

Sports Conference Attendee Data: Event Intelligence

Being clued in to attendee data is crucial for any team, no matter the industry. Simply put, knowing who will attend which event can significantly increase your lead generation, boost sales and increase the overall benefits of attending that specific conference, summit or expo.

If you’re sending your sales team to approach prospects, you need to ensure those prospects will be there—data that’s collected through event intelligence. Though it’s no longer an all-new technology, companies have yet to use event intelligence to its full potential. For reference, event intelligence uses the combination of artificial intelligence, data monitoring and historical data to make accurate predictions about who is attending certain events.

Vendelux’s AI-powered insights platform allows you to choose the best sports conferences based on your marketing or sales team’s goals, thus garnering the greatest return on investment. When you sign up, you can create a list of people you want to meet and, in return, receive a list of events they will be attending.

sports conferences target lists

Sports Conferences to Attend in 2025

Now that we’ve gone through the basics, it’s finally time to mark your calendars for the best upcoming conferences, exhibitions and summits in sports.

Here’s a list of the best upcoming sports conferences:

Event Name Event Date & Location Event Summary Event Attendee Data
Sports Technology at CES 2025 January 7-10, 2025, The Venetian; Las Vegas, Nevada, USA CES is where the sports, exercise and fitness community converge to explore the role technology plays in changing the business of sports through enhancing athletic performance, smart arenas, esports and next-generation sponsorships. Sports Track N/A Find event attendee data on the wider CES 2025 event
Sports Field Managers Association (SFMA) Conference and Exhibition January 13-15, 2025, Palm Springs Convention Center; Palm Springs, California, USA The SFMA Conference and Exhibition is an annual event featuring a trade show and exhibition, where members of the sports turf industry—and specifically sports field management professionals—come together to share information and network. NA
FISU World Conference on Innovation - Education - Sport January 14, 2025, Torino, Italy The conference’s theme is "The SPRINT Generation: SPort – Risk – INnovation – Technology” come 2025, where it will serve as an opportunity to discuss and share new ideas, projects and cooperative efforts in the area of sports science. NA
Sports Licensing and Tailgate Show (SLATS) January 22-24, 2025, Las Vegas Convention Center; Las Vegas, Nevada, USA SLATS is a B2B trade show for the sports licensing and tailgate industries that also serves as a marketplace for businesses that sell relevant services, products or supplies to professional leagues and collegiate sports teams. NA
International Sports Convention (ISC)’s Women's Sport Business Summit January 30, 2025, London, UK The Women’s Sport Business Summit is one of the ISC’s many annual events that offers insightful discussions, workshops and keynotes featuring influential women reshaping the sports industry. NA
Commission on Sport Management Accreditation (COSMA) Conference January 30-31, 2025, Las Vegas, Nevada, USA As part of COSMA’s mission to promote excellence in sport management education worldwide, the COSMA Conference brings students, employers, industry professionals and fans together to learn from the latest research and teaching practices in the sector. NA
Event Name Event Date & Location Event Summary Event Attendee Data
SPOBIS Conference 2025 February 5-6, 2025, CCH Congress Center; Hamburg, Germany The SPOBIS Conference is Europe’s largest sports business event, bringing together the most important players in the industry to discuss forward-looking trends, opportunities and challenges in the sports business while networking and initiating business. NA
Sports Industry Networking & Career (SINC) Conference February 21-22, 2025, George Washington University; Washington, DC, USA SINC is the premier sports industry conference where college students and career changers come together with sports industry professionals to learn more about the industry and network with leaders across a variety of different areas, including sports leagues, teams, media, agencies, esports, venues, the Olympics and more. NA
Global Sports Business Association (GSBA) Cruise Conference February 21-24, 2025, Royal Caribbean's "Independence of the Seas" cruise ship; departing from the Port of Miami in Miami, Florida, and making two stops in the Bahamas, at Coco Cay and Nassau The GSBA Conference is an event that focuses on the various aspects of the sport business industry, fostering collaboration and innovation among stakeholders with keynote speeches and other educational programming designed to discuss research, trends and best practices. NA
Event Name Event Date & Location Event Summary Event Attendee Data
Sports Business Journal’s 2025 Sports Business Awards March 4 Hard Rock Hotel; New York, New York, USA Launched in 2008, the Sports Business Awards were established by Sports Business Journal to celebrate excellence in the business of sports. NA
MIT Sloan Sports Analytics Conference March 7-8, 2025, Hynes Convention Center; Boston, Massachusetts, USA The MIT Sloan Sports Analytics Conference aims to explore how data and analytics are transforming the sports industry, fostering discussions on both theoretical and practical applications. NA
SXSW Sports Track Exact dates TBD, sometime during larger SXSW Conference March 7–15 Austin, Texas, USA The Sports Track at SXSW is a part of the broader festival that focuses on the intersection of sports, technology and culture. Sports Track N/A. Find event attendee data on the wider SXSW 2025 event here
NEXT Summit March 11-13, 2025 Brookfield Place; New York, New York, USA The NEXT Summit is an event focused on the future of sports, bringing together leaders and innovators from various sectors within the sports industry, including entrepreneurs, investors and technology providers, among others. NA
International Association for Communication and Sport (IACS) Summit on Communication and Sport March 13-15, 2025, Chicago, Illinois, USA The IACS Summit is the only standalone conference for communication researchers interested in exploring sport from diverse critical, methodological, theoretical and multi-disciplinary perspectives. NA
International Sports Convention (ISCO) March 19-20, 2025 Tottenham Hotspur Stadium; London, UK The ISCO is a major event that focuses on the business and development of sports globally by bringing together stakeholders from federations, clubs, sponsors and service providers to discuss challenges, innovations and opportunities within the sports ecosystem. NA
SportsPro New York March 20-21, 2025, New York, New York, USA SportsPro New York is the meeting place for the largest sports broadcast, streaming and media market in the world, bringing together experts from across the US who are looking to navigate the ever-evolving sports and media landscape while harnessing opportunities to grow, engage and monetise their audiences. View event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
SPORTEL Miami 2025 April 1-2, 2025, JW Marriott Miami; Miami, Florida, USA SPORTEL Miami is a two-day event that brings together key decision-makers from media rights holders, TV networks, streaming platforms, sportstech companies and start-ups, uniting global sports media with tech executives to exchange insights on the industry’s latest developments and innovations. NA
Sports ETA Symposium April 14-17 Tulsa, Oklahoma, USA The Sports ETA Symposium is the annual meeting of the Sports Events & Tourism Association (Sports ETA), the non-profit trade association for the sports events and tourism industry since 1992. NA
CAA World Conference of Sports April 21-23, 2025, Nashville, Tennessee, USA The CAA World Conference of Sports is organized by the Creative Artists Agency (CAA), focusing on bringing together leaders—including executives, sports agents, athletes, marketers, sponsors and media professionals—to discuss trends in various aspects of the sports industry. NA
SportsPro Live April 29-30, 2025, Kia Oval; London, UK SportsPro Live is a prominent annual conference focused on the business of sports, particularly in the context of innovation, technology and media. NA
Event Name Event Date & Location Event Summary Event Attendee Data
Move United Education Conference May 5-7, 2025, Park City, Utah, USA The Move United Education Conference invites sports providers to gather over a common interest in ensuring athletes with disabilities have access to sport. NA
International Association of Golf Tour Operators (IAGTO) European Convention (IEC) May 19-21, 2025, Gran Canaria, Spain IAGTO’s IEC event is all about fostering education, partnerships and relationship building for professionals and stakeholders in the golf tourism industry in Europe. NA
North American Society for Sport Management (NASSM) Conference May 27-30, 2025, San Diego, California, USA NASSM’s annual conference focuses on the girls of sport management, helping to shape the future of the field through collaboration and innovation during presentations on a wide range of topics, including marketing, administration and the impact of technology. NA
Event Name Event Date & Location Event Summary Event Attendee Data
International Sports Convention (ISC)’s USA Soccer Summit June 12, 2025, Jack McManus Field; New York, New York, USA ISC’s USA Soccer Summit is a premier event uniting soccer enthusiasts, professionals and industry leaders for a dynamic exploration of the sport’s evolving landscape in the United States. NA
Hosts and Federations Summit June 16-18, 2025, Olympic Museum; Lausanne, Switzerland The Hosts and Federations Summit aims to facilitate discussions and collaborations between sports federations and host cities or countries with keynote sessions, on-stage educational programming and a plethora of networking opportunities. NA
North America Golf Tourism Convention (NAC) June 17-19, 2025, Birmingham, Alabama, USA The NAC focuses on promoting golf tourism across North America, bringing together golf tour operators, travel agents, golf course managers, and representatives from destinations looking to promote their golf offerings. NA
ALSD Conference and Tradeshow (aka Premium Experience Conference) June 22-24, 2025 Philadelphia, Pennsylvania, USA The ALSD Conference and Tradeshow, organized by the Association of Luxury Suite Directors (ALSD), focuses on the premium seating and hospitality sectors of the sports and entertainment industry with speeches, panel discussions and a trade show that showcases the latest products, services and technologies designed to enhance the luxury suite experience and overall hospitality offerings. NA
16th National Sports Safety and Security Conference & Exhibition June 30-July 2, 2025, JW Marriott San Antonio Hill Country Resort & Spa; San Antonio, Texas, USA The 16th National Sports Safety and Security Conference & Exhibition focuses—as its name suggests—on enhancing safety and security practices within the sports industry. View event attendee data
World Ecommerce Forum Day in June TBD, 2025, Mexico WFS Americas focuses on the business of football (or soccer, as we know it in the US) on a global scale, attracting executives from football clubs, leagues and governing bodies, as well as sponsors and media who wish to network and learn about topics such as digital transformation, fan engagement, trending marketing strategies, sustainability and more. NA
Event Name Event Date & Location Event Summary Event Attendee Data
Sports, Entertainment & Innovation Conference (SEICon) July 14-16, 2025, Las Vegas, Nevada, USA SeiCon is a specialized event that aims to bring together the world’s leading sports, entertainment and innovation leaders with the shared goal of exploring the latest and greatest at the intersection of sports, entertainment and technology. NA
Event Name Event Date & Location Event Summary Event Attendee Data
Business of Sports Summit (BOSS) August 20, 2025, Sydney, Australia BOSS includes educational programming, panel discussions and workshops with experts and executives at the world’s largest sports organizations in order to share insights on the commercial aspects of the sports industry. NA
Event Name Event Date & Location Event Summary Event Attendee Data
European Association for Sport Management (EASM) Conference September 2-5, 2025, Budapest, Hungary The EASM Conference is all about studying the practice of sport management in Europe and beyond, typically featuring a mix of keynote speeches, academic presentations, panel discussions and workshops designed to share research findings, case studies and best practices. NA
International Sports Convention (ISC)’s Brands and Sponsorship Summit September 25, 2025, Unilever House; London, UK ISC’s Brands and Sponsorship Summit is a gathering focused on bringing together key players in sports branding and sponsorship. NA
Event Name Event Date & Location Event Summary Event Attendee Data
International Golf Travel Market (IGTM) October 20-23, 2025, Palais des Festivals et des Congrès; Cannes, France The IGTM is a prominent trade event specifically serving golf-tourism professionals—such as operators of golf tours, courses, tourism boards and more—who are looking to get a pulse on the industry, network and promote their offerings. NA
World Football Summit (WFS) Europe Day in October TBD, 2025, Madrid, Spain Like WFS Americas, WFS Europe focuses on the business of football (or soccer, as we know it in the US) on a global scale, attracting executives from football clubs, leagues and governing bodies, as well as sponsors and media who wish to network and learn about topics such as digital transformation, fan engagement, trending marketing strategies, sustainability and more. NA
Event Name Event Date & Location Event Summary Event Attendee Data
North American Society Society for the Sociology of Sport (NASSS) Conference November 5-8, 2025, The Westin Seattle; Seattle, Washington, USA The NASSS works to promote the sociological study of sports, games, play and contemporary physical culture—a mission it brings to life each year during its annual conference, which is chock full of networking receptions, educational sessions and learning-focused luncheons. NA
Sports Business Journal (SBJ)’s Media Innovators November 18, 2025, Location TBD SBJ’s Media Innovators event was established in 2001, expanding on the company’s position at the center of the sports, media and betting industries to prove insights to industry professionals on the latest in solutions designed to help examine and navigate the sports media landscape. NA
Event Name Event Date & Location Event Summary Event Attendee Data
Sports Business Journal (SBJ)’s Intercollegiate Athletics Forum December 9-10, 2025, Las Vegas, Nevada, USA SBJ’s Intercollegiate Athletics Forum promises to provide an insider’s view on the business of college sport, complete with information, education and tools needed to go forward and lead college athletics into the future. NA

The post Sports Conferences Event Guide for 2025 appeared first on Vendelux.

]]>
Navigating A Career In Event Management https://vendelux.com/blog/navigating-a-career-in-event-management/ Thu, 18 Jul 2024 12:53:55 +0000 https://vendelux.com/?p=24473 Dejanelle Peterkin had yet to graduate college when she began her career in events as a seasonal promotions and events assistant at the Maryland Zoo. Despite the role being execution-focused and the year being 2007, she had the foresight to …

Navigating A Career In Event Management Read More »

The post Navigating A Career In Event Management appeared first on Vendelux.

]]>
Dejanelle Peterkin had yet to graduate college when she began her career in events as a seasonal promotions and events assistant at the Maryland Zoo. Despite the role being execution-focused and the year being 2007, she had the foresight to pay mind to more than logistics. The first bullet on her LinkedIn resume notes the impact productions like Brew at the Zoo and Octoboo Fest had on revenue. 

In the years that followed, she built a portfolio impressive for its diversity across experiences and sectors, tackling fundraising, PR, and production with ever-increasing responsibilities at for-profit companies like Healthfirst and charitable organizations like Girls Who Code. She signed on to work at Google for YouTube in 2017, a year when monthly users surpassed 1.5 billion. 

On the ads marketing team, Peterkin liaised with influencers to produce events inviting senior marketing executives into Google’s offices to support shifting budgets toward digital spending. In a nutshell: “The goal was to help them understand the value of YouTube,” Peterkin recalls.

However, though events impressed a vision of the future that—it should be said—is easy to take for granted as inevitable in 2024, Peterkin felt dissatisfied by the view from where she sat.

From then on, Peterkin pursued roles at B2B tech companies like Stack Overflow and CrowdStrike, where she had more opportunities to work with marketing operations specialists to develop data-driven strategies that—crucially—also got her along the lines of “the content narrative piece,” as she calls it. 

“I didn’t get to see the value of these events,” she explains, elaborating further: “I knew they generated ROI, but because I was a contractor, I wasn’t looped into any data aside from net satisfaction rate, attendance…not anything to do with revenue.” 

Peterkin continued onward and upward during the pandemic, emerging with even more experience and insights that now equip her to weigh in with veteran authority on questions that define “the new normal.” She lays out a neat, considered case for virtual events, for instance: 

“We realize that digital events can thrive because the purpose of those events is more brand awareness, thought leadership, showcasing products and services—you can do all that stuff virtually, and most companies who do digital events understand the value of doing it because it’s cost-effective,”

she says. On the other hand, Peterkins is also of the opinion that in-person events are “a mainstay.” 

“We also learned in the pandemic that the desire for connection or relationship building is paramount, and in-person events are the only real driver.” 

Taking a step back to survey the landscape, she surmises:

“I think that what we’re seeing now is that we’re living in an industry where both [digital and in-person events] can evolve. It’s just contingent upon your goals, which determine the format that suits your needs.”

In her current role at Paylocity, an Illinois-based provider of cloud-based payroll and human capital management software solutions, Peterkin specializes in national trade shows and events like SHRM and HR TECH. But she’s also involved in webinars that range in audience size from the thousands to less than 100. In the former case, she’s working to crack the code on pipeline flow and conversion: an equation riddling the eventscape whose solutions are likely to comprise tomorrow’s best practices. When it comes to more intimate virtual events, Peterkin is finessing a formula that leverages satisfied clients and conversational Q&A. 

Then, there are the golf outings. Ironically, the oldest relationship-building activity in the book is somewhat new to Peterkin. But if she’s anything, it’s open-minded when it comes to tactics that work. Noting the goodwill tournaments breed among participants and the high attendance rates, she offers a bit of advice that ultimately speaks to her comfort in experimentation—even if what’s new is old. 

“If it ain’t broke, don’t fix it,” she says with just the right measure of humor. 

Check out more of our event marketer interviews!

The post Navigating A Career In Event Management appeared first on Vendelux.

]]>
Unlocking Event-Led Growth https://vendelux.com/blog/unlocking-event-led-growth/ Thu, 21 Mar 2024 19:33:08 +0000 https://vendelux.com/?p=22027 In our latest conversation, we had the pleasure of speaking with Camille White-Stern, the Director of Experiential Marketing at Splash, about her innovative approach to event marketing. Camille’s insights reveal the profound impact of authentic connections and innovative engagement strategies …

Unlocking Event-Led Growth Read More »

The post Unlocking Event-Led Growth appeared first on Vendelux.

]]>
In our latest conversation, we had the pleasure of speaking with Camille White-Stern, the Director of Experiential Marketing at Splash, about her innovative approach to event marketing. Camille’s insights reveal the profound impact of authentic connections and innovative engagement strategies on event marketing success.

Harnessing Event-Led Growth for Authentic Engagement and ROI

Sharing an innovative engagement strategy, Camille recounts the success of incorporating improv comedy into an event, which transformed attendee apprehension into delight. This technique not only broke down barriers but also encouraged participants to engage in a unique, memorable way that sparked genuine connections and laughter among everyone involved. This authentic event-led engagement fostered a positive atmosphere, making the event not just memorable but also highly effective in building brand loyalty and trust.

I asked everyone to just humor me—pun intended—and to go with it and be open to the experience. And when I tell you that all the people who were the most doubtful about participating came up to me afterwards, they were like, ‘That was the most fun I’ve ever had.

The success of this strategy shows that real engagement boosts ROI. Happy attendees tend to share their experiences, improving brand reputation and driving sales. Investing in authentic event strategies can lead to long-term growth.

Embracing Authentic Connections in a Digital World

Camille passionately advocates for the irreplaceable value of real-life interactions,

I don’t think I’m the first person to say or acknowledge this, but we are in such a hyper-digital, online era that I believe what people are most starved for today are more unplugged, analog, real-life experiences and connections. I’m not always trying to recreate a digital experience in a real-life setting. Quite the opposite, in fact. I want to engage attendees by really getting to know them personally and helping them get to know each other.

This philosophy underpins Splash’s event approach, emphasizing genuine, face-to-face engagement.


Leveraging Events for Community Building and ROI

Camille underscores the synergy between event marketing and community building, emphasizing that 

I think that your event strategy and your community strategy absolutely can and should go hand in hand. Those strategies should be very closely tied to one another. If you’re an events person, you are a community builder, whether you call yourself that or not. Whether it’s in your title or not, or is formally part of your job description, you are a community builder if you are creating, marketing, executing, and hosting events.

She also discusses the critical role of setting clear event goals and employing the right tools to measure ROI effectively, asserting,

If you’re in the B2B space, especially the B2B SaaS space, you’re probably looking at demo requests or meetings booked. You’re probably looking at opportunities sourced or influenced. And then, of course, you want to see that translate to pipeline. And ultimately, you want to see that in closed-won revenue or ARR added. Those are some of the most important metrics to watch and measure success from an event. I work really closely with our Marketing Ops and Rev Ops team members to make sure we have the right measurement systems in place.

The Future of Event Marketing: A Human-Centric Approach

Looking forward, Camille says that despite advancements in AI and technology, the essence of event marketing will remain centered on human connections.

I’m curious to see how AI innovations continue to evolve. My philosophy is generally to use AI tools to work more efficiently, but don’t forget that nothing can replace the human element. There still needs to be a human using the tools, especially when it comes to hosting your events. I think the future of event marketing will probably be really reliant on these amazing innovations, technologies, and solutions that have come out, but I think that the most impactful events will still be very human-centric. At least I hope so. I don’t really want an AI robot hosting my next dinner party, you know? I don’t think you do either.

As Splash innovates with AI-backed tools like Vendelux as well as their very own Attendance Insights tool, Camille maintains that technology should enhance, not replace, the personal touch in events,

If anything, AI is going to make those spaces and those opportunities where we do leverage humanness even more impactful. I think that the events channel is going to become more and more critical in business landscapes because so much can be done through AI and other innovative technologies these days. You can automate an email sequence. You can have an AI tool write your outreach for you. But there is no way to replace the humanness of bringing a group of people together to create meaningful connections at an event.

Camille’s conversation highlights the crucial balance between leveraging technology and nurturing authentic human connections in event marketing. Her experiences and strategies offer valuable lessons for marketers aiming to create memorable and impactful events.

The post Unlocking Event-Led Growth appeared first on Vendelux.

]]>
Top 10 Las Vegas Event Venues https://vendelux.com/blog/las-vegas-event-venues/ Thu, 21 Mar 2024 16:09:53 +0000 https://vendelux.com/?p=21769 Las Vegas – a city celebrated for its vibrant nightlife and entertainment scene, is also the epicenter for some of the world’s most innovative and luxurious event venues. From the iconic Las Vegas Event Center to the eclectic spaces in …

Top 10 Las Vegas Event Venues Read More »

The post Top 10 Las Vegas Event Venues appeared first on Vendelux.

]]>
Las Vegas – a city celebrated for its vibrant nightlife and entertainment scene, is also the epicenter for some of the world’s most innovative and luxurious event venues.

From the iconic Las Vegas Event Center to the eclectic spaces in historic downtown Vegas, event marketers and planners have what seems like endless options.

Whether the occasion calls for sophisticated corporate events, lively private events, or grand social events and party venues, Las Vegas stands ready to accommodate with flair and functionality.

In this short guide, we’re diving into the top 10 venues across Vegas, each with its own special magic that makes it perfect for throwing those unforgettable events.

These spots are where luxury meets innovation, showing off just how versatile Vegas can be when it comes to making your event have a lasting impression.

Incorporating an event marketing strategy and planning into the selection of these venues can ensure the success of creating meaningful professional in-person connections.

Let’s roll the dice and check these places out!

1. The Sphere at the Venetian Resort

The Sphere at the Venetian Resort is redefining the event venue landscape on the Las Vegas Strip, showcasing an architectural and technological marvel that sets a new benchmark for entertainment and corporate event spaces globally.

This state-of-the-art venue combines an impressive wraparound LED screen with a high-fidelity audio system, creating immersive video and audio experiences that surpass traditional venues.

The Sphere‘s versatility is evident in its ability to host various events, from concerts and sporting events to corporate conferences, each enhanced by innovative scent effects and dynamic LED panels.

This event space is perfect for creating memorable events, offering experiences that highlight the entertainment capital’s innovative edge.

Are YOU an event marketer, and looking for the chance to build your network and check out the Sphere?

Look no further!

Join us for The ExSPHEREience – A Splash and Vendelux Immersive VIP Event

2. Las Vegas Convention Center

The Las Vegas Convention Center is a cornerstone of the city’s capacity to host major events. Renowned for its expansive exhibit space and flexible meeting rooms, the convention center is a prime location for large event venues, catering to a wide range of needs, from corporate events to major conference centers.

Its state-of-the-art facilities make it a preferred choice for event planners looking for a professional venue to accommodate large and small groups, ensuring every next event is a success.

With easy access to the Las Vegas Strip and ample free parking, it’s a go-to venue for those who want space and sophistication.

3. Bellagio Hotel and Casino

The Bellagio Hotel and Casino is synonymous with luxury on the Las Vegas Strip.

Its grand ballroom and private dining rooms set the stage for exquisite sit-down dinners, corporate functions, and social events, making it one of the best event venues for those seeking some elegance.

The Fountain Terrace provides an amazing backdrop for outdoor events, weddings, and special occasions, making it the perfect venue for a memorable event.

The Bellagio’s commitment to providing delicious food and exceptional service, alongside its stunning views and elegant spaces, positions it as a premier choice for luxury event space in Las Vegas NV.

4. The Cosmopolitan of Las Vegas

The Cosmopolitan of Las Vegas is celebrated for its chic and contemporary spaces, which are ideal for hosting modern corporate events, social events, and wedding receptions.

This luxury hotel and event venue offers a range of spaces, from the sophisticated Chelsea Theater to vibrant outdoor terraces overlooking the heart of the Las Vegas Strip.

Each space within The Cosmopolitan is designed with a unique flair, providing perfect venues for those seeking an upscale and memorable experience.

The hotel’s commitment to exceptional service, innovative catering options, and customizable event packages enhances its appeal as a luxury event space capable of accommodating intimate events to grand celebrations.

5. Wynn and Encore Las Vegas

Wynn and Encore are beacons of luxury on the Las Vegas Strip, offering more than just accommodations. These sister properties boast diverse venues, including versatile meeting spaces, grand ballrooms, and stunning outdoor venues tailored to host everything from weddings to significant business conferences.

Their commitment to service and luxury positions them as top choices for high-end events. With over 260,000 square feet of space, these venues can adapt from intimate meetings to grandiose events while maintaining a standard of sophistication that is quintessentially Las Vegas.

6. Mandalay Bay Resort and Casino

Mandalay Bay Resort and Casino is renowned for hosting events of every scale and type, thanks to one of the world’s largest convention centers. Beyond its vast indoor spaces, Mandalay Bay offers unique venues like the Mandalay Bay Beach for vibrant outdoor events and the Shark Reef Aquarium for events that seek to make a lasting impression.

With over 2 million square feet of flexible event space, this resort can accommodate anything from a global conference to an intimate beachside wedding, providing comprehensive event services to ensure each occasion is flawlessly executed.

7. The Venetian Resort

The Venetian Resort, home to the innovative Sphere, offers a variety of event spaces beyond its iconic attraction. With luxury suites, banquet halls, and the Grand Canal Shoppes, the Venetian caters to various events, from weddings to corporate retreats.

Its dedication to providing versatile and luxurious event solutions within the entertainment capital makes it a top choice for those seeking an exceptional event venue on the Las Vegas Strip.

8. MGM Grand Las Vegas

The MGM Grand Las Vegas is a testament to grandeur and versatility, making it a prime choice for event planners seeking a dynamic venue on the Las Vegas Strip.

With its vast array of event spaces, including the Grand Garden Arena, conference centers, and intimate meeting rooms, the MGM Grand can host everything from large-scale concerts and sporting events to corporate conferences and private parties.

This iconic venue offers state-of-the-art facilities, in-house catering with a wide range of catering options, and a dedicated event staff to ensure every event is executed flawlessly. Its central location in Las Vegas, ample free parking, and proximity to numerous luxury hotels make it a convenient and sought-after location for local and international events.

9. Caesars Palace

Caesars Palace is synonymous with timeless elegance and luxury in the heart of the Las Vegas Strip. Known for its majestic grand ballrooms, lush garden settings, and opulent meeting spaces, Caesars Palace offers a regal backdrop for any event, from grand ballroom galas to wedding receptions.

With its in-house team of event planning experts, state-of-the-art technology, and gourmet dining experiences, Caesars Palace ensures that each event is a success. Its legendary Colosseum also hosts live entertainment, making it a perfect venue for combining corporate events with world-class shows, embodying the essence of the entertainment capital.

10. ARIA Resort & Casino

ARIA Resort & Casino redefines luxury and innovation on the Las Vegas Strip. Offering a wide array of event spaces, from technologically advanced conference facilities to elegant ballrooms and outdoor pools, ARIA caters to a diverse range of needs for corporate events, luxury event spaces, and social events.

Its commitment to sustainability, with LEED-certified buildings, positions it as a leader in green event hosting, ideal for planners prioritizing environmental responsibility. The ARIA’s exceptional culinary offerings, customized to each event, central location, and luxury hotel amenities, make it a standout choice for creating memorable and sophisticated events.

Bonus Venue: Las Vegas Country Club

The Las Vegas Country Club offers an elegant setting ideal for corporate golf events, weddings, and private events. With its in-house catering, outdoor spaces, and beautiful golf course views, it provides a peaceful retreat from the busy city.

This venue is perfect for those looking to combine luxury with tranquility, making every event memorable.

For event marketers, Las Vegas offers venues and experiences at the forefront of innovation and luxury. Each venue listed here promises to elevate any event, ensuring attendees leave with lasting memories.

Vendelux and The ExSPHEREience: A Unique Opportunity


A unique collaboration between Vendelux and Splash brings to life “The ExSPHEREience” at the Sphere, offering free access to one of Las Vegas’s most innovative venues. This event showcases the Sphere’s potential as a cutting-edge space for event marketing, providing event marketers with an invaluable opportunity to immerse themselves in the latest in event spaces and technology.

Before you dive into the bustling chaos of Adobe Summit, Splash and Vendelux want to treat you to a moment of relaxation in a private suite at The Sphere. Anticipate a truly one-of-a-kind exSPHEREience full of delectable bites, refreshing drinks, and conversations with your event marketing peers that will leave you feeling invigorated to conquer the week. Limited seats are available. Request yours now.

Looking for Great Venues In Vegas For Client Dinners?

When you’re in Vegas looking for the perfect spots to wow your clients over dinner, you can’t go wrong with Superfrico and Toca Madera.

Each place has its own unique vibe that’s just as unforgettable as the city itself.

Superfrico is all about that quirky mix of great food and crazy cool art, making every bite and moment super Instagram-worthy.

Toca Madera brings a chic, modern twist to Mexican cuisine, setting the scene for those lively chats with your clients.

So, if you’re looking to mix a little business with pleasure, these spots in Vegas are where you want to be.

Wrapping Up

Las Vegas stands out as an unbeatable choice for any event.

From the smallest sit-down dinners to the biggest sporting events, the city’s wide range of venues meets every need with flair and functionality. Whether planning an event in the luxurious resorts of the Strip or seeking the unique vibe of the Las Vegas Arts District, Las Vegas is ready to make it unforgettable.

This city isn’t just about world-class amenities; it’s about creating experiences that last a lifetime. For event planners and marketers aiming to impress, Las Vegas is the place where every event is set up for success.

The post Top 10 Las Vegas Event Venues appeared first on Vendelux.

]]>
The Las Vegas Sphere Experience https://vendelux.com/blog/las-vegas-sphere/ Tue, 19 Mar 2024 18:53:26 +0000 https://vendelux.com/?p=21548 It’s hard to miss the Las Vegas Sphere. Everyone has been captivated by it, with the exception of golfers that have been trolled at Wynn Las Vegas. Also known as the MSG Sphere at The Venetian, the $2.3-billion structure, a …

The Las Vegas Sphere Experience Read More »

The post The Las Vegas Sphere Experience appeared first on Vendelux.

]]>
It’s hard to miss the Las Vegas Sphere.

Everyone has been captivated by it, with the exception of golfers that have been trolled at Wynn Las Vegas.

Also known as the MSG Sphere at The Venetian, the $2.3-billion structure, a combination of art installation, billboard, and venue/arena represents an architectural and technological landmark, cementing its status as the world’s largest spherical structure.

This huge project, spearheaded by the renowned US company Madison Square Garden (MSG) Company, embodies a fusion of innovation, ambition, and visionary engineering.

When the Sphere opened to the public, it introduced an amazing experience that has transformed the Las Vegas skyline.

Beyond its stunning architectural achievements, the Sphere’s tech offers immersive experiences that set a new benchmark in entertainment.

From its inception, NBC News and various media outlets touted the project for its potential to create well-paying jobs and stimulate the local and global entertainment industry, echoing the impact of iconic structures like the Eiffel Tower on their respective cities.

The Sphere’s debut was met with anticipation and excitement. As the first performance – U2 – took the stage, the venue solidified its place in history, promising to host various events from concerts to immersive cinema experiences and large-scale corporate events and conferences.

The Sphere’s Impact on Entertainment and Technology

The Sphere stands as a testament to innovation, with its wraparound LED screen that offers audiences immersive video and audio experiences unlike anything we’ve seen before.

Its state-of-the-art audio system is designed to deliver crystal-clear sound from every seat, ensuring each attendee experiences the same performance quality.

This approach to entertainment tech makes the Sphere a pivotal addition to the roster of iconic venues that define Las Vegas as one of the most forward-thinking cities in the world – and one of the most popular for b2b events.

Its immersive experiences, enhanced by scent effects and LED panels, promise to redefine the concert experience and set a new benchmark for entertainment venues globally.

The Sphere at the Venetian: A Venue Like No Other

Located within the Venetian Resort complex, the Sphere is more than an entertainment venue; it’s a multifaceted event space capable of hosting four to six residencies, showcasing this project’s versatility and wide appeal.

Its unique design and capabilities make it an ideal location for event marketers looking to create unforgettable experiences (more to come on this).

The exterior of the Sphere, illuminated against the night sky, has become a captivating sight on the Las Vegas skyline, drawing visitors from around the world.

Leveraging the Sphere for Event Marketing Innovation

Immersive Brand Activations

The Sphere’s advanced technology, such as its wraparound LED screen and high-fidelity audio system, opens new avenues for immersive brand activations.

Event marketers can create unique experiences that engage attendees in unprecedented ways, enhancing brand perception and creating memorable moments.

Networking in a Revolutionary Venue

With its innovative design and facilities, the Sphere fosters networking and community building. It’s an ideal setting for conferences and corporate events, where the environment itself encourages interaction among attendees, offering a backdrop of exclusivity and innovation.

Showcasing Cutting-edge Content

The Sphere provides a platform for presenting cutting-edge content and performances, utilizing its unparalleled audio-visual capabilities.

This allows event marketers to offer exclusive, immersive experiences, setting new standards for live presentations and aligning their brand with technological innovation.

The Sphere: A Future Hub for Event Marketing

The Sphere in Las Vegas represents a new era for event marketing, offering unique opportunities to engage audiences with immersive brand experiences.

Its state-of-the-art technology and design make it an ideal venue for networking events, conferences, and showcasing innovative content, positioning brands at the forefront of industry innovation.

Splash & Vendelux Present The ExSPHEREience – An Immersive VIP Event

This exclusive event, held at the Sphere in conjunction with the Adobe Summit, offers free access to one of Las Vegas’s most talked-about venues.

It’s a rare opportunity for attendees to experience the Sphere’s revolutionary design and technology firsthand, without the usual cost barrier.

The ExSPHEREience” is more than just an event; it’s a showcase of the Sphere’s potential as a venue for innovative and immersive event marketing.

For event marketers, this represents an invaluable opportunity to immerse themselves in the cutting edge of event spaces and technology, fostering connections with peers and leaders in the field in an unmatched setting.

Anticipate a truly one-of-a-kind exSPHEREience full of delectable bites, refreshing drinks, and conversations with your event marketing peers that will leave you feeling invigorated to conquer the week. Surrounded by an immersive showing of Postcards From Earth, we promise this will be more than just a “larger than life” Las Vegas affair — it will be an opportunity to create lasting connections. Limited seats are available. Request yours now.

A New Era of Entertainment and Event Marketing

The Sphere in Las Vegas is not just a venue; it symbolizes how technology and innovative design can come together to create unparalleled experiences.

For event marketers, the Sphere offers a unique platform to engage with audiences in new and exciting ways, setting the stage for the future of entertainment and events.

As Las Vegas continues to evolve, the Sphere stands as a beacon of innovation, offering glimpses into the future of entertainment and technology, and cementing Las Vegas’s position as a city that not only hosts events but creates unforgettable experiences.

The post The Las Vegas Sphere Experience appeared first on Vendelux.

]]>
Design Conferences Event Guide 2024 + Top 10 Events https://vendelux.com/blog/design-conferences/ Sat, 09 Mar 2024 13:59:55 +0000 https://vendelux.com/?p=21369 Design has grown beyond just looks, now including user experience (UX), brand identity, and creative problem-solving. Design conferences are key for: In 2024, there’s a wide range of design conferences available, from online to in-person events. We’re exploring the exciting …

Design Conferences Event Guide 2024 + Top 10 Events Read More »

The post Design Conferences Event Guide 2024 + Top 10 Events appeared first on Vendelux.

]]>
Design has grown beyond just looks, now including user experience (UX), brand identity, and creative problem-solving. Design conferences are key for:

  • Learning about new trends and tools;
  • Increasing knowledge in areas like graphic design, UX design, and digital design;
  • Meeting other creative people, from graphic designers to UX professionals;
  • Showing off new design projects and ideas;
  • Working together on creative projects;
  • Finding new chances for growth and partnerships;
  • And much more!

In 2024, there’s a wide range of design conferences available, from online to in-person events.

We’re exploring the exciting world of design conferences in this article, showcasing the top events of 2024. We’ll look at how to use attendee data for networking, how to plan effectively for these events, and which conferences you won’t want to miss.

Different Types of Design Conferences

The world of design is expansive, encompassing everything from digital design to corporate and brand identity, and the conferences dedicated to these topics are just as varied.

Here’s a rundown of the different types of design conferences that cater to the wide-ranging interests of designers, UX professionals, and creative thinkers alike.

Interactive and Digital Media Conferences

These conferences focus on the intersection of design and digital technology, exploring topics such as interactive design, digital storytelling, and virtual reality. Attendees can expect to see innovative uses of technology in design, participate in interactive workshops, and hear from leaders in the field about the future of digital media.

Branding and Marketing Design Conferences

Dedicated to the art and science of branding and marketing, these events explore how design influences consumer behavior and brand perception. Sessions might cover brand strategy, design thinking in marketing, and case studies of successful brand transformations.

It’s an ideal setting for designers who work closely with marketing teams or are interested in the strategic side of design.

Design Expositions and Tech Fairs

Perfect for those captivated by the tangible applications of design, including web design and the design process, these fairs showcase:

  • Product Showcases: A platform where emerging startups to established tech companies display their latest innovations driven by design, including breakthroughs in web design.
  • Live Demos: Attendees can witness firsthand the advanced capabilities of the newest tools and platforms that are revolutionizing the digital design and web design landscapes.
  • Networking Opportunities: These fairs provide an unmatched environment for connecting with fellow designers, creative professionals, and potential collaborators, all interested in the evolving design process.

Design Workshops

Aimed at designers eager to refine their design skills with hands-on, practical knowledge, these workshops are invaluable for professional growth:

  • Coding and Design Bootcamps: Spanning beginner to advanced levels, these bootcamps delve into the foundational principles of design, covering everything from web design basics to the complexities of UX design and digital design.
  • Deep Dives: These sessions offer focused investigations into specific areas of the design process, granting attendees in-depth insights and actionable advice.
  • Certifications: Successfully completing these workshops often results in certifications, further validating the participants’ expertise and contributions to the fields of web design and the broader design process.

Throughout these conferences, attendees can expect to engage in creative thinking, exchange ideas with like-minded professionals, and explore the latest trends in design.

Whether it’s through attending UX conferences, participating in breakout sessions, or networking during happy hour, the opportunities for inspiration and collaboration are boundless.

Each design conference serves as a unique platform for the design community to come together, from graphic designers to UX designers, and from product managers to tech developers.

These events are not just about absorbing information; they’re about actively participating in the ongoing conversation about the future of design, sharing innovative ideas, and forging connections that can lead to exciting collaborations.

By attending these conferences, designers and creative professionals are not just expanding their own knowledge and skills; they’re contributing to the vibrant, ever-evolving world of design. Whether you’re looking to dive into the specifics of UX research, understand the latest in agile software development, or simply find inspiration among fellow creatives, there’s a design conference out there for you.

Best Design Conferences

With an array of design conferences available, selecting the right one can be daunting. Here’s what to consider:

  • Alignment with Objectives: Define your goals – learning, showcasing, or networking.
  • Research: Examine the conference’s history, past attendees, and speaker lineup to assess its relevance and quality.
  • Budget and Location: Choose conferences that fit your budget and are accessible, considering travel and accommodation.

Design Conferences Marketing Strategy

For businesses of all sizes, from small startups to large companies, having a clear plan for attending design conferences is crucial. This strategy is important to make sure you get a good return on your investment and to help your brand stand out.

There are many design conferences out there, including big events like Adobe MAX and the AIGA Design Conference, as well as more focused ones like UX Design Conferences in cities like New York or San Francisco.

It’s important to choose conferences that fit well with your company’s goals and the audience you want to reach.

Using tools that can predict who will be attending these conferences can make your networking efforts more effective, allowing you to connect with the right industry experts and potential business partners.

Here are some practical steps to form your marketing strategy for design conferences:

1. Select the Right Events

It’s important to choose conferences that match what you want to achieve. Whether your goal is to learn, promote your brand, network, or a combination of these, knowing this will help you decide which conferences are best for your brand.

2. Perfect Your Pitch

To stand out at design conferences, you need a clear and strong pitch. This pitch should quickly tell people what your brand is about and what makes it different. A good pitch can help you be remembered and open up opportunities for future business.

3. Be Confident

It’s normal to feel a bit overwhelmed at design conferences because there are many discussions and experts around. However, it’s important to remember that you have something valuable to offer as well. Present your brand confidently.

4. Take Initiative in Networking

Just being at the conference isn’t enough. Design conferences are full of potential new partners, clients, and mentors. You should actively introduce yourself, talk about your brand, and look for opportunities to work together. Starting conversations can lead to new business relationships.

By following these steps, you can make the most out of attending design conferences, ensuring that your time and investment lead to valuable opportunities for your brand.

Design Conference Attendee Insights

When planning for design conferences, having a strategic edge is crucial, and that’s precisely what Vendelux offers. This platform isn’t just about event details; it uses advanced event intelligence, data analytics, AI, and historical insights to predict who will be attending upcoming design conferences.

This capability is a game-changer for anyone looking to optimize their conference strategy.

Imagine knowing in advance which industry leaders, potential clients, or influential creatives will be at an event. With Vendelux, this isn’t just possible; it’s straightforward. This foresight allows you to tailor your approach, from customizing your pitch to scheduling one-on-one meetings, ensuring you connect with the right people at the right time.

Vendelux takes the guesswork out of conference networking. Instead of hoping to encounter key contacts, you can plan for it. This means every conversation is more targeted, every interaction more meaningful, and every presentation or demo is tailored to the audience you know will be there.

The benefits of using Vendelux extend beyond just making connections. It ensures your investment in attending a design conference is as productive as possible.

By focusing your efforts on the most relevant attendees, you can significantly enhance your networking efficiency, create more opportunities for collaboration, and ultimately, gain a competitive advantage in the design community.

Design Conference Planning

Design Conferences Planning

When it comes to making the most out of design conferences, nothing beats thorough and effective planning. Leveraging digital event planners is a smart move. These tools enable your sales and marketing teams to coordinate seamlessly, ensuring everyone is on the same page with the company’s objectives for each event.

Having a detailed calendar that not only highlights upcoming design conferences but also outlines who’s expected to attend can be a game-changer.

It’s crucial to set clear goals for what you aim to achieve at each conference, whether it’s networking, learning, or showcasing new products or services. This clarity ensures that every team member knows their responsibilities and how they contribute to the overall mission.

To maximize the impact of your attendance, it’s vital to align your sales and marketing strategies. This alignment helps in crafting coherent messages and presenting a unified brand image to the conference attendees.

Tools like digital event planners play a significant role here, offering features that help manage schedules, set reminders for important meetings, and track the progress of your conference-related tasks.

Budgeting is another critical aspect of conference planning. A good digital planner can help you allocate resources efficiently, ensuring you get the best return on your investment. It allows you to visualize the costs associated with attending various conferences, from travel and accommodation to registration fees, and compare these against the expected benefits.

Incorporating inputs from both sales and marketing teams in the planning process not only fosters a collaborative environment but also ensures that the strategies are well-rounded and cover all bases. It’s about making sure that every piece of collateral, every presentation, and every conversation is geared towards achieving the set objectives.

Top 10 Design Conferences of 2024

Looking ahead, the calendar is packed with standout design conferences covering essential topics from the latest in UX design and graphic design to innovations in digital design, branding strategies, and design thinking.

These events provide unmatched opportunities for design professionals to enhance their knowledge, connect with top designers and industry pioneers, and discover innovative solutions in the world of design.

Here are the top design conferences you should keep on your radar:

JSworld Conference 2024, Feb 28 – Mar 1, 2024, Theater Amsterdam | Amsterdam, Netherlands. Join the world’s largest gathering of JavaScript enthusiasts for a 3-day celebration alongside 2,500 developers from over 50 countries. This event features 75 talks by authors, creators, and experts, showcasing the latest updates in JavaScript. Topics include TypeScript, Node.js, React, Vue, Angular 15, Qwik, Vite, AuthZ, as well as demystifying Protocol Buffers and gRPC, ensuring attendees are at the forefront of technological advancements in the JavaScript community.view event attendee data

Design Operations London 2024, March 1, 2024, London, UK. Design Operations London 2024 presents a unique chance to engage with experts and peers in understanding how change can enhance design operations, boosting creativity and efficiency. The conference will cover key areas such as building a DesignOps framework, refining processes for greater impact, fostering collaboration between designers and stakeholders, and navigating the future of technology. Through strategic insights, case studies, and discussions on role definition and career progression, attendees will learn to leverage change for positive outcomes in design effectiveness and value. come back soon for event data

Eighteenth International Conference on Design Principles & Practices, March 11 – 13, 2024, Valencia, Spain. The Design Principles & Practices Research Network provides a cross-disciplinary platform for exploring the essence and objectives of design. Spanning a vast range of professional and academic fields, it fosters a dialogue that bridges diverse design approaches and practices. The network navigates through theoretical discussions on design’s nature to practical case studies, blending research-oriented views with insights from design practitioners. Its goal is to create a knowledge community that transcends disciplinary, geographical, and cultural divides, facilitating connections and understanding across varied perspectives. come back soon for event data

ACM IUI 2024, Mar 18 – 21, 2024, TBA | Greenville, United States. The 29th ACM Conference on Intelligent User Interfaces (ACM IUI) 2024 stands as the foremost gathering for those at the forefront of exploring the convergence of Artificial Intelligence (AI) and Human-Computer Interaction (HCI). This annual event provides a unique platform for both researchers and practitioners to share and deliberate on cutting-edge developments in the field. Submissions that are particularly encouraged include those that tackle real-world HCI problems through the lens of machine intelligence, with a focus on both the computational innovations and the human-centric implications of these approaches.view event attendee data

UX Copenhagen 2024, Mar 20 – 21, 2024, Big Bio Nordhavn | Copenhagen, Denmark. UX Copenhagen transcends the typical conference format, evolving into a comprehensive networking hub for UX designers and those intertwined with the UX domain, facilitating vital global discussions. It boasts a diverse roster of speakers, from newcomers to the field to prominent UX and design experts. The event attracts a global audience of UX professionals, design leaders, strategists, and marketing teams. As a hybrid event, it combines the best of both in-person and online experiences, offering interactive workshops, insightful talks, and live Q&A sessions with speakers annually.view event attendee data

CHI 2024, May 11 – 16, 2024, The Hawaiʻi Convention Center | Honolulu, United States. The ACM CHI Conference on Human Factors in Computing Systems stands as the premier international forum for Human-Computer Interaction, where researchers, practitioners, and industry leaders convene to exchange their newest work and insights, nurturing innovation and collaboration within the field. Participants will navigate the vast ocean of technology through a series of keynote speeches, panel discussions, workshops, and interactive sessions that spotlight the most recent advancements and trends. This event, organized by the Association for Computing Machinery (ACM), is a cornerstone gathering for those dedicated to pushing the boundaries of human-computer interaction.view event attendee data

UXLx: User Experience Lisbon 2024, May 21 – 24, 2024, Rua do Bojador | Lisbon, Portugal. Join Europe’s top event for UX training, where people passionate about UX from all over the world come together for a unique learning experience. This event lasts four days, giving you plenty of time to learn new things and improve your skills. It’s a great chance to meet others in the field, pick up the latest tips and techniques, and make your UX skills even stronger.view event attendee data

From Business to Buttons Conference 2024, May 24, 2024, Cirkus | Stockholm, Sweden. From Business to Buttons (FBTB) is celebrated as one of the top design conferences in Europe, taking place every year in the vibrant city of Stockholm, Sweden. It has become the go-to destination for professionals and enthusiasts alike who are passionate about leveraging design to drive business success. The conference offers a dynamic platform for attendees to gain inspiration, learn from industry leaders, and receive hands-on advice on crafting outstanding experiences that translate into tangible business value. Whether you’re a designer, strategist, or business leader, FBTB provides a rich environment for networking, learning, and exploring the latest in design thinking and innovation.view event attendee data

SmashingConf Freiburg 2024, Sep 9 – 11, 2024, Historisches Kaufhaus | Freiburg, Germany. The 12th edition of SmashingConf Freiburg is a celebration of all things front-end, UX, and design, tailored for front-end developers and designers. This event delves into the realms of design systems, accessibility, CSS, JavaScript, web performance, and innovative techniques, offering a comprehensive exploration of the latest trends and practices in the industry.view event attendee data

Push UX 2024, Nov 7 – 8, 2024, TBA | Munich, Germany. Since its inception in 2012, PUSH has been driven by a passionate group of practicing designers dedicated to the progression of the digital interactive domain, a field they are actively involved in. PUSH offers an immersive experience that appeals to all senses, featuring a distinctive interactive project exhibition with over 20 curated design and technology projects and experiments for hands-on engagement. Attendees can tailor their experience by choosing from a variety of community-hosted breakout sessions. Central to the event are 18 presentations ranging from Lightning Talks to Deep Dives, providing inspiration and insights into the world of UX design.view event attendee data

The post Design Conferences Event Guide 2024 + Top 10 Events appeared first on Vendelux.

]]>
Digital Marketing Conferences Event Guide 2024 + Top 10 Events https://vendelux.com/blog/digital-marketing-conferences/ Fri, 08 Mar 2024 13:51:53 +0000 https://vendelux.com/?p=21357 Digital marketing conferences are vibrant hubs where pros from across the globe get together to dissect the evolving digital landscape, explore groundbreaking marketing technologies, and forge connections with industry experts. These events are a must for: The coming year presents …

Digital Marketing Conferences Event Guide 2024 + Top 10 Events Read More »

The post Digital Marketing Conferences Event Guide 2024 + Top 10 Events appeared first on Vendelux.

]]>
Digital marketing conferences are vibrant hubs where pros from across the globe get together to dissect the evolving digital landscape, explore groundbreaking marketing technologies, and forge connections with industry experts.

These events are a must for:

  • Diving deep into the latest digital marketing trends and technologies;
  • Expanding knowledge on various facets of digital marketing, including content marketing, social media, SEO, and marketing automation;
  • Networking with digital marketing professionals, industry leaders, and thought leaders;
  • Unveiling innovative digital marketing solutions and tools by both emerging startups and established companies;
  • Creating opportunities for collaboration and exchanging innovative ideas to drive digital growth;
  • Discovering avenues for investment, partnerships, and career growth within the digital marketing sphere;
  • And much more.

The coming year presents a bunch of opportunities for digital marketers, brand managers, content creators, and marketing strategists, with an agenda brimming with virtual seminars, in-person events, and hybrid conferences worldwide.

This guide shines a spotlight on the array of digital marketing conferences available, offering advice for effective planning and a sneak peek into the top must-attend events for anyone involved in digital marketing.

Attendees will have the chance to join digital marketing conferences, networking events, and summits hosted in key cities around the globe. These events are designed to offer educational workshops, enlightening keynote speeches by experts in the field, and opportunities to network with leading digital marketing executives and innovators.

Whether you’re a digital marketing newbie keen on mastering the basics of social media marketing, a seasoned professional eager to explore cutting-edge marketing technologies, or a marketing leader looking to spearhead digital transformation within your organization, there’s a conference tailored to your professional growth needs.

Top events, such as the Digital Marketing World Forum, Social Media Marketing World, and the Gartner Marketing Symposium, are crucial for gaining invaluable insights, connecting with tech suppliers and industry partners, and exploring new digital marketing strategies.

These conferences provide significant growth avenues, enabling you to engage with digital marketing managers, content creators, social media strategists, and other key players to discuss the future of digital marketing.

Exploring Different Types of Digital Marketing Conferences

The digital marketing landscape is rich and varied, hosting an array of conferences that cater to the wide-ranging interests and professional needs within the digital marketing community. From the bright lights of Las Vegas, NV, to the tech-savvy streets of San Francisco and the bustling hubs of New York City and Los Angeles, these events span across key cities, offering insights into the latest trends and strategies. Here’s a deeper dive into the various types of digital marketing conferences:

Content Marketing and SEO Conferences

At the core of digital marketing, these conferences shine a spotlight on effective content creation and search engine optimization strategies. Held in locations like New York and San Francisco, they feature:

  • Workshops and Educational Sessions: Guided by industry experts, these sessions delve into everything from crafting compelling content strategies to mastering SEO best practices, addressing key challenges for content marketers.
  • Case Studies and Success Stories: Provide valuable insights into successful content marketing campaigns and SEO tactics, highlighting innovative approaches and creative thinking.
  • Networking Opportunities: Serve as ideal platforms for content creators, SEO specialists, and marketers to connect, share insights, and explore the content marketing industry together, emphasizing the importance of organic social marketing.

Social Media and Influencer Marketing Summits

Centered around the ever-evolving realm of social media, these events, including the Social Media Examiner’s conferences and the International Social Summit, offer strategies for engaging audiences and maximizing ROI through influencer collaborations:

  • Panels on Social Media Trends: Discuss the latest developments in social media platforms, algorithm changes, and strategies for organic and paid social marketing.
  • Influencer Collaboration Workshops: Teach effective ways to partner with influencers, enhancing brand visibility and engagement across cities like Los Angeles and San Diego, CA.
  • Networking Among Social Media Professionals: Offer opportunities for social media marketers to meet, collaborate, and share best practices in dynamic environments, fostering organic social marketing.

Marketing Technology and Digital Innovation Forums

Focusing on the cutting-edge technologies revolutionizing marketing, these forums, including the Global Virtual MarTech Summit, explore new tools and strategies essential for digital marketers:

  • Tech Demos and Innovation Showcases: Present the latest in marketing technology tools and platforms, from marketing automation software to virtual reality applications, highlighting the rapid growth of digital commerce.
  • Panels on Digital Transformation: Facilitate engaging discussions on integrating digital technologies into marketing strategies, enhancing customer experiences, and addressing the customer journey’s key points.
  • Networking Opportunities: Create spaces for marketing technology professionals, digital strategists, and leaders from leading global brands to connect and share insights on overcoming industry challenges.

With conferences set in vibrant locations such as Las Vegas, NV, and San Diego, CA, these events not only offer a deep dive into digital marketing disciplines like mobile marketing, conversion optimization, and experiential marketing but also provide unique in-person event experiences. They are must-attend events for business professionals, performance marketers, and business leaders looking to engage with the latest digital marketing insights, connect with leading brands, and experience firsthand the innovative spirit of the digital marketing event community.

Choosing the Best Digital Marketing Conferences

With an array of digital marketing conferences to choose from, selecting the right event can significantly impact your knowledge, network, and career in the digital marketing field. Consider these factors for a strategic selection:

Alignment with Professional Goals:

Choose conferences that align with your specific areas of interest within digital marketing, be it social media, content marketing, SEO, or marketing technology.

Research:

Investigate the conference’s history, past agendas, and speaker line-ups to gauge its relevance and quality.

Budget and Location:

Consider the cost of attendance and the event’s location, factoring in travel and accommodation expenses.

Industry Presence:

Look for events where industry leaders, thought leaders, and key digital marketing professionals are speaking or attending.

By carefully selecting the most relevant digital marketing conferences and employing a strategic approach to networking and engagement, you can vastly enhance your professional visibility and contribute significantly to the digital marketing industry.

Whether it’s grasping the latest trends in content marketing, diving into the nuances of social media strategies, or exploring marketing technology innovations, these conferences are a goldmine of knowledge and opportunities for digital marketers aiming to stay at the forefront of the industry.

Digital Marketing Conferences Marketing Strategy with Vendelux

Incorporating event intelligence into your strategy for attending digital marketing conferences can significantly enhance your planning and networking efforts. Vendelux is a powerful tool that provides detailed insights into conference attendees, helping you to identify and connect with potential partners, clients, and industry leaders before, during, and after the event. Here’s how integrating Vendelux into your conference strategy can benefit you:

Utilize Vendelux to:

Target Your Networking:

By accessing detailed attendee lists, you can pinpoint the marketing leaders, thought leaders, and digital marketing professionals most relevant to your business goals.

Schedule Meetings in Advance:

Vendelux allows for the scheduling of meetings before the conference begins, ensuring you can secure time with key individuals in the crowded conference environment.

Gain Competitive Insights:

Understanding who is attending and the topics of interest can guide your preparation, ensuring your messaging and objectives align with the interests and challenges of the audience.

Maximizing Your Digital Marketing Conference Experience with Vendelux

Strategic Session Selection:

Vendelux’s insights can help you choose which sessions, workshops, and interactive sessions will be most beneficial based on the speakers and the anticipated audience.

Enhanced Engagement Opportunities:

Knowing more about the attendees and their business focus can help you tailor your pitch and conversation points, making your interactions more meaningful and productive.

Follow-up Strategy:

Post-conference, Vendelux can assist in crafting a targeted follow-up strategy with new contacts, helping to maintain the momentum and foster lasting business relationships.

Strategic Planning for Digital Marketing Conferences with Vendelux

Digital Marketing Conferences Planning

Comprehensive Event Overview:

Vendelux provides a broad view of the digital marketing conference landscape, helping you select the events that align with your strategic marketing goals, whether that’s learning about the latest in digital marketing technologies, gaining digital marketing insights, or networking with global brands.

Pre-Event Planning:

Leverage Vendelux to organize your pre-event outreach, ensuring you connect with key attendees who can offer practical solutions, insights into digital growth, or partnership opportunities.

Maximize Investment:

By focusing your efforts on the most relevant conferences and ensuring meetings with key attendees, Vendelux can help ensure your time and financial investment in conferences yield the highest return.

Incorporating Vendelux into your digital marketing conference strategy not only streamlines the planning process but also significantly increases the potential for meaningful engagements and successful outcomes from each event you attend. Whether you’re looking to boost your knowledge, expand your network, or showcase your solutions, Vendelux is an invaluable tool for maximizing your conference experience.

Top 10 Digital Marketing Conferences

Looking ahead, the calendar brims with notable digital marketing conferences covering essential themes from the latest in digital marketing technologies and online marketing strategies to social media trends and content marketing innovations. These gatherings present invaluable chances for digital marketing professionals to enhance their expertise, connect with marketing leaders, and discover innovative solutions in the digital marketing sphere.

Here are the top digital marketing conferences you should be aware of:

Social Media Marketing World, Feb 18 – 20, 2024, San Diego Convention Center | San Diego, United States. Social Media Marketing World: Elevating Your Marketing Expertise. Join seasoned marketers to enhance your social marketing prowess. This event is designed to help you stay ahead of key trends, boost your ROI, gain actionable insights, and expand your network. Dive deep into the core aspects of social marketing, including strategy development, organic outreach, content creation, and paid campaigns. Benefit from expert-led presentations, keynote speeches, interactive sessions, workshops, and a wealth of downloadable resources and in-depth training.view event attendee data

LeadsCon Las Vegas 2024, Apr 8 – 10, 2024, Paris Hotel & Casino | Las Vegas, United States. LeadsCon Las Vegas is set to unite leading performance marketers from around the globe, offering high-level insights aimed at generating higher quality leads. Participants span a diverse range of industries such as mortgage/lending, insurance, fintech, education, automotive, home services, and healthcare. The event will attract a mix of professionals including lead buyers, end-users, agencies, affiliates, aggregators, marketing service companies, lead sellers, networks, and technology solution providers. Over three days, attendees will have the opportunity to network and access expert content focused on lead generation and performance marketing, alongside exhibitions designed to enhance brand visibility and boost sales pipelines.view event attendee data

Product-Led Summit Las Vegas 2024, May 22 – 23, 2024, The Mirage | Las Vegas, United States. The summit adopts a community-centric perspective on product development, featuring talks from globally recognized companies and top industry figures. Key discussions will focus on implementing product-led strategies to boost conversion and pinpointing metrics essential for tracking and fostering growth. Past speakers have included Gaurav Agrawal, Director of Product at Politico, and Hans Ku, Chief Product Officer at Crexi. The majority of participants hold senior roles (C-suite, VP, manager, and director levels) in organizations with more than 300 employees and revenues exceeding $50 million.view event attendee data

Gartner Marketing Symposium Xpo Denver 2024, Jun 3 – 5, 2024, Gaylord Rockies Resort & Convention Center | Aurora, United States. Gartner Marketing Symposium | XPO: Leading the Charge in Marketing Evolution. This premier event focuses on critical discussions for CMOs and marketing leaders, addressing key topics such as enhancing marketing’s role in digital orchestration, navigating the future of hybrid marketing strategies, optimizing budgets, evaluating marketing’s impact alongside stakeholders, and developing adaptable marketing and communication frameworks. It brings together a diverse group of professionals, including CMOs, marketing executives, strategists, and leaders in marketing operations, B2B, and digital marketing. Participants will have the opportunity to gain insights, interact, and connect with industry peers.view event attendee data

Social Media Strategies Summit 2024, Jun 12 – 13, 2024, Virtual. Master the essentials of a successful social media strategy to elevate your brand’s position, irrespective of your team’s size or budget. Utilize cross-industry case studies to identify optimal social media opportunities for your brand. Conduct thorough audits of your brand’s social media activities, including content, advertising, and analytics, to maintain a competitive edge. Learn to identify, understand, and engage your target audiences effectively, enhancing your brand’s online visibility.come back soon for event data

Growth Marketing Summit 2024, Jun 19, 2024, Alte Oper | Frankfurt am Main, Germany. Growth Marketing Summit: Pioneering Digital Expansion. This summit is a nexus for digital growth conversations, featuring prominent speakers like Michael Aagaard, a passionate CRO expert, and Erin Weigel, Senior Product Design Manager at Deliveroo. The agenda is centered on accelerating digital growth, achieving revenue goals, enhancing customer experiences, and leveraging data-driven methodologies. Key discussions will span sustainable online business practices, enriching customer journeys, improving conversion rates, effective product testing, and emotional targeting strategies. The audience includes marketing executives, managers, analysts, and professionals, all converging to explore the forefront of digital marketing innovation.view event attendee data

Digital Marketing World Forum, Jun 25 – 26, 2024, Olympia National | London. This conference is a must-attend for marketing executives and technology aficionados alike. It spans an array of critical topics including AI, data management, CRM, email marketing, automation, the journey of digital transformation, content creation, analytics, SEO, affiliate marketing, social media trends, community engagement, eCommerce strategies, omnichannel approaches, video marketing, communications, and customer experience enhancements.view event attendee data

DMEXCO 2024, Sep 18 – 19, 2024, Cologne Fair | Cologne. DMEXCO 2024 stands as Europe’s premier event for digital marketing and technology, offering deep dives into digital business and beyond. It draws key figures and leaders from digital business, marketing, innovation, as well as tech pioneers, media experts, and industry frontrunners. The last edition featured more than 800 speakers and delivered over 200 hours of content. Participants can look forward to setting their own agendas, engaging in masterclasses, participating in dynamic debates, gaining insights from keynote presentations, and seizing extensive networking opportunities.view event attendee data

Inbound 2024, Sep 18 – 20, 2024, Boston Convention and Exhibition Center | Boston, United States. Inbound offers both virtual and in-person experiences tailored for HubSpot’s creator network, focusing on learning about new programs, discovering emerging talent, and exploring networking opportunities. Designed to cater to emerging creators seeking sponsorship relationships, the event facilitates connections with key decision-makers across different industries, all within the HubSpot Creators community.view event attendee data

Content Marketing World 2024, Oct 21 – 23, 2024, San Diego Convention Center | San Diego, United States. Content Marketing World, presented by the Content Marketing Institute, brings together marketing leaders, content creators, communications experts, agencies, and creatives from around the world. Learn from more than 150 seasoned speakers, rejuvenate your content strategies, and equip yourself with the knowledge and tools necessary for future growth.view event attendee data

The post Digital Marketing Conferences Event Guide 2024 + Top 10 Events appeared first on Vendelux.

]]>
Data Conferences Event Guide 2024 + Top 10 Events https://vendelux.com/blog/data-conferences/ Thu, 07 Mar 2024 13:47:05 +0000 https://vendelux.com/?p=21349 Data conferences are gaining popularity and are stages for professionals from various industries to explore and discuss the burgeoning fields of data science, data analytics, machine learning, and the broader data management landscape. These events are instrumental for: As we …

Data Conferences Event Guide 2024 + Top 10 Events Read More »

The post Data Conferences Event Guide 2024 + Top 10 Events appeared first on Vendelux.

]]>
Data conferences are gaining popularity and are stages for professionals from various industries to explore and discuss the burgeoning fields of data science, data analytics, machine learning, and the broader data management landscape. These events are instrumental for:

  • Delving into the latest advances and trends in data science and analytics;
  • Expanding knowledge in critical areas such as data engineering, data visualization, and cloud computing;
  • Networking with leading data scientists, chief data officers, industry leaders, and data professionals;
  • Showcasing innovative data solutions and services from both emerging and established companies;
  • Fostering opportunities for collaboration and idea exchange to drive business outcomes and innovation;
  • Discovering new avenues for investment, partnership, and career growth within the data sphere;
  • And much more.

As we look ahead, the calendar is brimming with opportunities for data practitioners, analysts, scientists, and executives to engage in a mix of virtual, hybrid, and in-person events across the globe.

This guide shines a light on the data conferences available, offering advice for effective planning and a peek at the top events that are a must for anyone involved in the data community.

Attendees can look forward to premier data conferences, networking events, and summits taking place in key cities and tech hubs worldwide. These gatherings are designed to provide educational workshops, insightful keynote speeches by top figures in data and analytics, and ample networking opportunities with data analytics professionals and business leaders.

Whether you’re a data analyst keen on data visualization techniques, a chief data officer leading digital transformation, or a data scientist focused on machine learning and AI innovations, there’s an event tailored for your professional development.

Highlighted events like the Open Data Science Conference, Gartner Data & Analytics Summit, and the World Data Summit are essential for acquiring critical knowledge, connecting with industry partners, and exploring new data-driven strategies.

These conferences offer substantial growth opportunities, enabling attendees to meet with leading data scientists, industry experts, and executives to discuss the future of data and analytics.

Exploring Different Types of Data Conferences

The data industry is vast and multifaceted, hosting an array of conferences designed to cater to the diverse interests and professional needs of the data community. Here’s a glimpse into the different types of data conferences:

Data Science and Analytics Conferences

These conferences focus on the latest in data science practices, analytics methodologies, and the impact of big data across various industries, including:

  • Technical Sessions and Educational Workshops: Led by experts, covering everything from data preprocessing to advanced machine learning techniques.
  • Research Presentations: Opportunities for data scientists to showcase their latest work and engage in meaningful discussions.
  • Networking for Data Professionals: Ideal venues for data analysts, data scientists, and analytics professionals to connect and share insights.

Machine Learning and Artificial Intelligence Forums

Dedicated to the cutting-edge advancements in AI and machine learning, these forums explore how these technologies are revolutionizing data analysis and business strategies:

  • AI and Machine Learning Demos: Presentations on the latest tools and applications, from computer vision to predictive analytics.
  • Panels on AI Integration: Discussions on incorporating AI and machine learning into various business processes and industries.
  • Networking Among AI Enthusiasts: A chance for professionals to collaborate and discuss future innovations in AI and machine learning.

Big Data and Data Management Summits

Focusing on the challenges and opportunities presented by huge data volumes, these summits delve into data management strategies, data governance, and the utilization of big data technologies:

  • Keynote Speeches on Big Data: Insights from business leaders and chief data officers on leveraging big data for business value.
  • Panels on Data Solutions: Explorations of innovative approaches to data storage, processing, and analysis.
  • Executive Networking Opportunities: Connect with industry professionals and experts to exchange big data strategies and solutions.

Choosing the Best Data Conferences

With a myriad of data conferences available, selecting the right event can significantly impact your professional development and contributions to the data field. Consider these factors for a strategic choice:

  • Alignment with Professional Interests: Opt for conferences that resonate with your work, be it in data analytics, machine learning, data science, or big data technologies.
  • Research: Investigate the conference’s history, agendas, and speaker profiles to gauge its relevance and value.
  • Budget and Location: Take into account the cost of attendance and the event’s location, considering travel and accommodation expenses.

Maximizing Your Data Conference Experience

To fully benefit from attending data conferences, set clear objectives, prepare an engaging pitch, and actively participate in discussions and networking opportunities. Utilize platforms like Vendelux to gain insights into key attendees and sessions, ensuring a productive conference experience that enhances your knowledge, expands your network, and propels your career in the data industry forward.

With careful planning, strategic attendance, and active engagement, data conferences can serve as a powerful catalyst for professional growth, offering unparalleled access to the latest trends, valuable insights, and the global data community.

Strategic Planning for Data Conferences

Data Conferences Planning

Strategic planning is essential to fully leverage the myriad opportunities presented by data conferences. Utilizing event intelligence for coordination can significantly enhance team alignment, ensuring a unified approach to conference participation. Here’s how to strategically plan for data conference attendance:

  • Employ Digital Planning Tools: Vendelux can streamline your planning process, providing clear insights into upcoming data conferences and enabling efficient scheduling for pre-event engagements.
  • Define Objectives and Strategies: Establish specific goals for each conference, whether it’s networking targets, sessions to attend, or key industry leaders to connect with. Having clear objectives ensures that every team member is on the same page.
  • Coordinate Across Departments: Foster collaboration between different organizational departments to align strategies, covering both showcasing innovations and engaging with potential partners or clients.
  • Maintain an Organized Calendar: Utilize a visual calendar to manage your commitments effectively, avoiding scheduling conflicts and ensuring readiness for each event.
  • Involve All Relevant Team Members: Encourage contributions from all team members involved in the conference planning to create a collaborative atmosphere and gather diverse perspectives.
  • Budget Wisely: Allocate your resources judiciously to ensure that your investment in attending data conferences yields the highest possible return on investment.
  • Evaluate and Adjust Post-Event: After each conference, review your achievements against your objectives. Use this analysis to refine your strategy for future events, adapting to the evolving landscape of data and analytics.

Adhering to these steps guarantees a comprehensive, goal-oriented approach to data conference participation, maximizing potential benefits for your organization and promoting continuous improvement and engagement within the data community.

Leveraging Data Conferences for Professional Growth

Data conferences are not just events; they are catalysts for professional development, innovation, and collaboration. They offer a unique platform to:

  • Stay Ahead of Current Trends: Engage with the latest developments in data science, big data analytics, artificial intelligence, and more to keep your skills and knowledge up to date.
  • Gain New Insights and Valuable Insights: Learn from case studies, in-depth discussions, and hands-on workshops led by leading data scientists and industry experts.
  • Drive Business and Technical Outcomes: Discover new technologies, methodologies, and strategies to solve complex problems and drive business success.

Top 10 Data Conferences

Looking forward, the calendar is filled with prominent data conferences addressing key topics from advancements in data science and analytics to machine learning applications, big data technologies, and data management strategies. These events offer unparalleled opportunities for data professionals to deepen their understanding, network with leading data scientists and industry leaders, and uncover cutting-edge solutions in the realm of data.

Here are the top data conferences you should keep on your radar:

Big Data & AI World London 2024, Mar 6 – 7, 2024, ExCeL London | London, United Kingdom. Big Data & AI World brings together a multitude of data and AI pioneers, tech experts, and business executives in London for an event on March 6th-7th, 2024. Participants will explore scalable solutions aimed at improving data-informed decision-making. Over half of those attending hold positions as C-suite executives or heads of departments. The event also attracts data analysts, intelligence managers, AI engineers, cognitive copywriters, full-stack developers, data architects, among others.view event attendee data

Gartner Data & Analytics Summit Orlando 2024, Mar 11 – 13, 2024, Walt Disney World Swan And Dolphin Resort | Lake Buena Vista, United States. The Gartner Data & Analytics Summit 2024 is set to convene leaders in data and analytics from across the industry. The summit will host a diverse group of professionals, including data analytics heads, Chief Data Officers (CDOs), Chief Analytics Officers (CAOs), senior business executives, information management experts, master data management strategists, architects, and IT specialists. Key discussions will revolve around creating flexible data management frameworks, capitalizing on significant analytics trends, and pinpointing top architectural products and solutions.view event attendee data

ODSC East 2024, Apr 23 – 25, 2024, Boston Hynes Convention Center | Boston, United States. Spanning three days of intensive training and two days filled with talks and workshops, this event is a comprehensive platform to deepen your machine learning expertise across eight specialized domains. Key topics covered are machine learning, practical training sessions, deep learning, data engineering & MLOps, natural language processing (NLP), ethical AI practices, security in machine learning, cutting-edge research, and advanced data analytics techniques. It attracts a diverse group of participants, from data scientists and software engineers to C-level executives, marketing professionals, and leaders in academia. The event appeals to a broad spectrum of sectors including, but not limited to, software development, public sector, energy, healthcare, education, retail, financial services, and more.view event attendee data

Data Innovation Summit 2024, Apr 24 – 25, 2024, Kistamassan | Stockholm, Sweden. Data Innovation Summit stands as the leading yearly event in the Nordics and beyond for Data and AI, gathering the most innovative minds, enterprise experts, tech suppliers, startup pioneers, and scholars in the realms of Data Science, Big Data, Machine Learning, AI, Data Management, Data Engineering, IoT, and Analytics. Participate in meaningful conversations aimed at propelling AI-powered transformations within businesses, various industries, and public entities. This is a unique chance to immerse yourself in the forefront of developments in the data and AI domains.view event attendee data

World Data Summit 2024, May 15 – 17, 2024, TBA | Amsterdam, Netherlands. The World Data Summit is a premier global conference focused on unlocking the transformative power of data across different industries and communities. This event assembles renowned experts, pioneers, and influencers from around the world to delve into the latest trends, challenges, and opportunities within the data-centric era. By joining this vibrant and insightful Summit, participants will have the chance to interact with leading data visionaries, prominent industry stakeholders, and policy makers, collaboratively shaping the future landscape of data governance, privacy, and innovation.view event attendee data

Big Data & AI World Frankfurt 2024, May 22 – 23, 2024, Messe Frankfurt | Frankfurt am Main, Germany. The key event for innovators, technologists, and business leaders driving digital transformation forward. Engage with 300 top vendors presenting the newest industry technologies, and connect with over 10,000 experts from the tech sector. Enjoy two days of unparalleled conference content, including engaging panel debates, motivating keynote speeches, and hands-on insight sessions from 300 distinguished speakers. Discover essential knowledge in areas like Data Strategy, BI & Analytics, Decision Intelligence, Advanced Analytics, Digital Transformation, and Data Governance.view event attendee data

Data Cloud Summit 2024, Jun 3 – 6, 2024, Moscone Center | San Francisco, United States. Data Cloud Summit 2024 is set to return to the Moscone Center in San Francisco from June 3rd to 6th, 2024. The conference is poised to offer 450 engaging sessions, practical hands-on labs, opportunities for certification, and interactions with over 200 partners in the Basecamp area. This gathering will attract thousands from the Snowflake community, including partners, customers, and industry colleagues. Key activities will focus on networking, collaboration, and deep dives into Snowflake’s offerings and the latest developments in the Data Cloud sector.view event attendee data

Big Data Expo 2024 September 11-12, 2024, Utrecht, The Netherlands. The Big Data Expo is set to convene in the Netherlands from September 11th to 12th, 2024, bringing together both the supply and demand sides of the big data industry to cover all facets of data management. This expo will provide a comprehensive platform where exhibitors will demonstrate their capabilities in collecting, generating, analyzing, optimizing, and applying data across multiple dimensions for rich learning experiences and knowledge sharing. With 100 exhibitors and 120 lectures on the agenda, the event caters to professionals at all levels of business interested in leveraging data to enhance business value. Additionally, the expo will feature 8 lecture halls dedicated to keynotes and presentations from leading voices in the field.view event attendee data

Big Data London 2024, Sep 18 – 19, 2024, Olympia London | London, United Kingdom. Big Data LDN (London) stands as the premier data, analytics, and AI conference and exhibition in the UK, offering free attendance. This two-day gathering serves as a central point for the Data Community, providing an opportunity to learn and share best practices, foster relationships, and discover the necessary tools to cultivate a successful data-driven business.view event attendee data

ODSC West 2024, Oct 29 – 31, 2024, Hyatt Regency | Burlingame, United States. This gathering offers an extensive agenda, dedicating three days to machine learning training and two days to insightful talks and workshops, covering eight essential areas. These areas encompass a wide range of topics such as foundational and advanced machine learning, hands-on deep learning, data engineering & MLOps, NLP, the ethics of AI, safety and security in machine learning, the latest research developments, and big data analytics. Typical attendees range from data scientists and software developers to executives, marketing experts, and educational leaders, with a keen interest from industries like software development, governmental agencies, energy, healthcare, education, retail, finance, among others.view event attendee data

The post Data Conferences Event Guide 2024 + Top 10 Events appeared first on Vendelux.

]]>
Social Media Conferences Event Guide 2024 + Top 10 Events https://vendelux.com/blog/social-media-conferences/ Tue, 05 Mar 2024 13:40:58 +0000 https://vendelux.com/?p=21339 In the dynamic realm of digital marketing, social media conferences stand as important platforms for: For marketing professionals, the coming year is brimming with opportunities – including virtual events, hybrid gatherings, and in-person conferences across the globe. This guide will …

Social Media Conferences Event Guide 2024 + Top 10 Events Read More »

The post Social Media Conferences Event Guide 2024 + Top 10 Events appeared first on Vendelux.

]]>
In the dynamic realm of digital marketing, social media conferences stand as important platforms for:

  • Diving into the latest trends in social media marketing;
  • Expanding knowledge across crucial areas like content marketing, influencer marketing, and digital advertising;
  • Networking with a vibrant community of marketing professionals, leading experts, and digital marketers;
  • Showcasing innovative marketing strategies and campaigns, from groundbreaking startups to global brands;
  • Fostering collaboration and sharing valuable insights in marketing strategy and social media efforts;
  • Uncovering opportunities for growth, partnerships, and career advancement in the marketing world;
  • And so much more!

For marketing professionals, the coming year is brimming with opportunities – including virtual events, hybrid gatherings, and in-person conferences across the globe.

This guide will navigate you through the bustling world of social media conferences, providing insights from past attendees, strategic planning tips, and spotlighting the must-attend events for anyone in the digital marketing sphere.

You’ll discover chances to participate in renowned social media conferences, networking sessions, and digital summits, including premier events in cities like San Diego and beyond. These gatherings offer educational workshops, insightful keynote speeches by industry pioneers, and unparalleled networking opportunities with fellow marketers. Whether you’re a seasoned social media manager, a digital marketing strategist eager to master the latest digital marketing trends, or a content creator looking to amplify your social media presence, there’s something for everyone.

From Social Media Marketing World to the Growth Marketing Summit and the Digital Marketing World Forum, these events are invaluable for gaining actionable insights, meeting marketing leaders, and exploring the newest strategies in social media and digital marketing. Whether attending virtually or in person, these social media events are pivotal for professional development, offering a platform to connect with industry leaders, learn from thought leaders, and dive into the latest in social media strategy.

Be sure to mark your calendar for these top social media conferences. It’s your chance to immerse yourself in the evolving social media landscape, discover the power of video marketing and artificial intelligence in campaigns, and network with global innovators. Let’s seize these opportunities to grow, learn, and innovate together in the digital marketing world.

Different Types of Social Media Conferences

The digital marketing field is diverse, hosting an array of events designed to meet the varied interests and needs of social media and marketing professionals. Here’s an overview of the different types of social media conferences:

Marketing Conferences and Digital Summits

At the heart of the digital marketing community, these conferences focus on broader aspects of digital and social media marketing, including:

  • Educational Workshops and Sessions: Led by experts, these sessions cover a range of topics from content strategy to the latest in digital marketing trends.
  • Interactive Panels: Opportunities to engage with digital marketing experts and gain insights into successful marketing strategies and campaigns.
  • Networking Sessions: Ideal for connecting with other digital marketers, sharing experiences, and exploring potential collaborations.

Content Marketing and Influencer Marketing Conferences

Tailored for content creators and marketers looking to leverage influencer partnerships and content strategy, these conferences provide:

  • Keynote Speeches: Insights from content marketing world leaders and top influencers on building effective content and influencer marketing strategies.
  • Workshops: In-depth explorations of content creation, distribution, and measuring content marketing success.
  • Networking Opportunities: Connect with content creators, influencer marketers, and brand representatives to discuss collaborations and best practices.

Social Media Strategy Summits

Dedicated to the intricacies of social media strategy, these summits offer:

  • Strategy Sessions: Detailed discussions on developing and implementing effective social media strategies to enhance your brand’s online presence.
  • Case Studies: Real-world examples of successful social media campaigns and the tactics behind them.
  • Roundtable Discussions: Engage with social media strategists and managers to share challenges, solutions, and innovative ideas.

Choosing the Best Social Media Conferences

With numerous options available, picking the right social media conference can significantly impact your professional growth and marketing success. Consider these factors for an informed choice:

  • Alignment with Marketing Goals: Identify events that match your specific interests, whether it’s improving your social media strategy, mastering content marketing, or exploring digital marketing trends.
  • Research: Look into each conference’s history, speaker lineup, and feedback from previous attendees to gauge its quality and relevance to your needs.
  • Budget and Location: Ensure the event fits within your budget and is accessible, considering potential travel and accommodation.

Social Media Conferences Marketing Strategy

Effectively marketing your attendance at social media conferences requires strategic engagement with the right audience to maximize ROI. Utilizing platforms like Vendelux can give you a competitive edge by providing insights into attendees, enabling targeted networking.

Selecting the ideal social media conferences is key to making the most of your time and resources. From high-profile gatherings like Social Media Marketing World to specialized events such as the Government Social Media Conference, each offers unique networking and learning opportunities that align with various business goals and marketing objectives.

To refine your approach, focus on these strategies:

  • Set Clear Objectives: Whether you aim to enhance your knowledge, promote your brand, or network, having clear goals helps in choosing the right conferences.
  • Craft a Compelling Pitch: Your brand or campaign’s message should be concise and impactful, standing out in a sea of digital marketing innovations.
  • Engage Actively: Take the initiative in networking, join discussions, and pursue partnership opportunities to make your conference experience truly beneficial.

By embracing these strategies and leveraging event intelligence tools, you can ensure that your participation in social media conferences significantly boosts your marketing prowess and contributes to your brand’s growth.

Tips for Maximizing Social Media Conference Experiences

  • Define Clear Goals: Know precisely what you aim to achieve – be it learning new strategies, networking, or enhancing your brand’s social media efforts.
  • Prepare Your Message: Have a succinct, memorable pitch ready that embodies your brand or campaign’s essence.
  • Engage Proactively: Be more than just an attendee; actively participate, initiate conversations, and explore collaboration opportunities.
  • Utilize Event Insights: Platforms like Vendelux offer a strategic advantage by identifying key attendees, facilitating meaningful pre-event connections.

Attending social media conferences like Social Media Week, Content Marketing World, or industry-specific events offers numerous networking opportunities with marketing leaders, social media strategists, and digital marketing managers. These platforms are invaluable for staying abreast of social media and digital marketing trends, gaining insights from keynote speakers, and engaging with marketing industry leaders.

With thoughtful preparation, you can maximize the value of attending social media conferences, engaging with decision-makers, and utilizing insights to enhance your social media strategies. Aligning with the conference agenda, actively participating in discussions, and leveraging event intelligence ensures you and your brand stand out among social media professionals, industry experts, and global innovators, driving growth and innovation in your marketing efforts.

Social Media Conference Planning

Strategic planning is crucial for capitalizing on the opportunities presented by social media conferences. Adopting digital tools for coordination can significantly enhance alignment between different teams, ensuring a unified approach to maximizing conference engagement. Here’s how to effectively plan your social media conference participation:

Leverage Digital Planning Platforms:

Use tools like Vendelux to simplify your planning process, offering clear insights into upcoming social media events and attendee details to schedule meetings in advance.

Outline Clear Objectives and Strategies:

Define specific goals for each event you attend, from networking targets to specific sessions of interest, ensuring every team member is clear on their role and expectations.

Coordinate Efforts Across Teams:

Ensure that sales, marketing, and other relevant departments collaborate closely in the planning process, aligning strategies to cover both brand visibility and direct engagement goals.

Maintain an Organized Calendar:

A visual calendar aids in efficiently managing your event commitments, preventing scheduling conflicts and ensuring preparedness for each conference.

Involve All Relevant Team Members:

Encourage input from all team members involved in the conference planning to foster a collaborative atmosphere and gather diverse insights.

Budget Wisely:

Allocate your resources judiciously to ensure that your investment in attending social media conferences yields the highest possible return.

Evaluate and Adapt Post-Event:

After each conference, assess the outcomes against your objectives to refine your strategy for future events, adapting to the evolving landscape of social media and digital marketing.

Following these steps ensures a comprehensive, goal-driven approach to social media conference participation, maximizing the potential benefits for your brand and fostering continuous improvement and engagement within the digital marketing community.

Top 10 Social Media Events to Look Forward To

Looking forward, the upcoming months are packed with exciting social media events, spanning vital areas like content strategy, influencer marketing, and the newest developments across social media platforms and digital marketing innovations.

These gatherings are essential for social media managers focused on amplifying their brand’s digital footprint, content creators eager to adopt the most current content marketing methods, and digital marketing strategists looking to network with the global digital marketing community and social media marketers.

SOCIAL MEDIA MARKETING WORLD 2024, Feb 18 – 20, 2024, San Diego Convention Center | San Diego, United States. Social Media Marketing World 2024 is a premier global conference hosted by Social Media Examiner, the world’s leading resource for social media marketing strategies. This event gathers thousands of marketers and professionals from across the globe for three transformative days of learning, networking, and innovation. Attendees will have the opportunity to connect with experts, discover cutting-edge strategies, and learn how to leverage social media platforms to enhance customer engagement, drive traffic, boost brand awareness, and escalate sales figures. view event attendee data

SMSsummit (social media strategies summit), February 28-29, 2024 – Virtual. Prominent senior-level marketers will share their insights and experiences in social media at SMSsummit. Featured speakers include David Velez from Amazon and Emily Andre from Warner Bros. Discovery, alongside other notable figures such as executive directors from Lionsgate and leading presidents and CEOs. This summit provides an opportunity to master the essential components of a successful social media strategy, empowering brands to excel regardless of their team’s size or budget. Participants will learn how to assess their brand’s social media, content, advertising, and analytics effectiveness to stay competitive. view event attendee data

Social Media Conference, March 27 – 29, 2024, Walt Disney World Resort, Orlando FL, United States. The Social Media Conference is your essential roadmap for navigating the complexities of 2024. Together, we’ll explore the latest trends, tactics, and strategies that are critical for thriving in a multichannel world. This event is designed to prepare you for adapting to emerging challenges and unexpected shifts in the digital landscape.

Social Media Week New York 2024, Apr 9 – 11, 2024, Convene | New York, United States. Attending Social Media Week offers a wealth of benefits for those looking to master the dynamic landscape of social media. This event provides an opportunity to learn from both successful and challenging examples within the industry, helping attendees discern what strategies work and which ones to avoid. Participants will gain insights into navigating complex issues like brand safety, data privacy, and influencer partnerships. Moreover, the event highlights the importance of understanding the evolving role of creators and how their influence can be harnessed by brands. view event attendee data

POSSIBLE 2024, Apr 15 – 17, 2024, Fontainebleau Hotel | Miami Beach, United States. POSSIBLE stands as a pivotal event for forward-thinking marketers, focusing on innovation and emerging technologies. It serves as a vital gathering point for the marketing and media community to exchange ideas, share insights, network with peers, and address common challenges. This event promises a rich environment for discussing future trends and presenting visionary concepts. view event attendee data

International Social Summit, May 16, 2024, World Trade Center Barcelona | Barcelona, Spain. The International Social Summit caters to global social media managers and digital marketing managers, concentrating on navigating the complexities of implementing social programs across various markets, languages, and platforms. This event will offer actionable insights, strategies, and techniques for expanding a successful social media footprint, accommodating any budget or market focus. view event attendee data

SocialWest, June 5 – 7, 2024, Calgary, Canada. Explore a wide array of subjects such as content marketing, social media advertising, SEO, influencer marketing, and data analytics through sessions led by experts and practical workshops. Engage with fellow professionals in the industry, participate in dynamic panel discussions, and delve into the latest in marketing technologies. SocialWest serves as an essential platform for CMOs, marketing directors, social media managers, tech entrepreneurs, and marketing consultants to remain at the forefront of the rapidly changing landscape of digital marketing and social media.

Social Media Week Lima 2024, June 19 – 20, 2024, UNOH Event Center, Lima, Ohio USA. Social Media Week Lima 2024 invites participants to delve into the theme “Roots,” focusing on the critical aspects of customer engagement, service, and loyalty. This event provides a platform for immersive learning, where industry frontrunners and digital marketing professionals will present their knowledge and strategies for forging meaningful customer connections. Uncover the secrets to fostering business relationships from their inception, paving the way for sustained growth and achievement. view event attendee data

ANA Digital & Social Media Conference 2024, Jul 17 – 19, 2024, InterContinental Los Angeles Downtown | Los Angeles, United States. The 2024 ANA Digital & Social Media Conference is set to deliver comprehensive insights, strategies, and solutions across pivotal digital marketing domains such as influencer marketing, retail media networks, gaming, Connected TV (CTV), Artificial Intelligence (AI), and social media. Attendees can look forward to a rich program featuring actionable strategies, compelling case studies, cutting-edge insights, and provocative perspectives, all designed to help navigate the changing digital media landscape and enhance performance. view event attendee data

State of Social 2024, August 27 – 28, 2024, Perth Wester Australia. State of Social, an award-winning event, transforms Optus Stadium into a hub of marketing expertise, featuring the industry’s leading figures sharing their insights over two days. This event provides a comprehensive learning experience, combining data, science, and creative innovation to boost marketing effectiveness. Attendees gain access to successful strategies, case studies, and the latest trends, preparing them to elevate awareness, engagement, and conversions in their own campaigns.

The post Social Media Conferences Event Guide 2024 + Top 10 Events appeared first on Vendelux.

]]>
IT Conferences Event Guide 2024 https://vendelux.com/blog/it-conferences/ Mon, 04 Mar 2024 13:00:00 +0000 https://vendelux.com/?p=21332 IT conferences are essential hubs for: For IT professionals, the upcoming year is packed with events – including virtual seminars, hybrid meetups, and in-person events around the world. This article will guide you through IT conferences, offering insights from attendees, …

IT Conferences Event Guide 2024 Read More »

The post IT Conferences Event Guide 2024 appeared first on Vendelux.

]]>
IT conferences are essential hubs for:

  • Discovering the newest in emerging technology and trends;
  • Broadening knowledge in fields like cyber security, cloud computing, and software engineering;
  • Connecting with a network of IT professionals, top industry leaders, and tech enthusiasts;
  • Presenting innovative solutions and products, from the most exciting startups to established tech giants;
  • Encouraging teamwork and fresh ideas in various projects and research;
  • Revealing chances for investments, partnerships, and career advancement;
  • And much more!

For IT professionals, the upcoming year is packed with events – including virtual seminars, hybrid meetups, and in-person events around the world.

This article will guide you through IT conferences, offering insights from attendees, tips for strategic conference planning, and highlighting the events you won’t want to miss.

You’ll find opportunities to join technology conferences, networking events, and tech summits, including premier conferences in Las Vegas NV and San Francisco. These events offer educational sessions, keynote speeches by the world’s leading experts, and networking opportunities with industry professionals.

Whether you’re an ambitious enterprise technology professional, a developer eager to explore the latest industry trends, or a business leader looking to connect with tech companies and technology providers, there’s something for everyone.

From the RSA Conference to the Dublin Tech Summit and the Consumer Electronics Show, these events are a goldmine for acquiring valuable insights, meeting tech giants, and discovering the latest technology trends. These tech events are pivotal for professional development, offering a platform to join industry leaders, engage with thought leaders, and explore emerging technologies.

So, whether you’re in New York, Berlin, or San Diego, make sure to mark your calendar for these top tech events. It’s a chance to experience the ever-changing cybersecurity world, delve into machine learning, and connect with global innovators. Let’s make the most of these opportunities to grow, learn, and innovate together in the IT world.

Different Types of IT Conferences

The IT industry is vast and varied, hosting a range of events tailored to meet diverse interests and needs. Here’s a breakdown of the different types of IT conferences:

Tech Conferences and Developer Summits

Technical conferences and developer summits are the heart of IT, focusing on software development, cloud computing, and other technical domains. These events are characterized by:

  • Technical Sessions and Workshops: Expert-led conference sessions covering a wide range of topics from basic programming to advanced technologies.
  • Hands-on Labs: Interactive opportunities to work with the latest tools and technologies under the guidance of industry experts.
  • Developer Challenges: Competitions and hackathons that encourage innovation and problem-solving.

Cyber Security Conferences

As the digital threat landscape evolves, cyber security conferences have become essential for professionals looking to stay ahead of risks. These conferences offer:

  • Keynote Speeches: Insights from world-renowned security experts and thought leaders on the ever-changing cybersecurity world.
  • Panel Discussions: In-depth conversations on security trends, challenges, and solutions.
  • Networking Opportunities: Connect with peers, experts, and solution providers to discuss security strategies and best practices.

Tech Expos and Trade Shows

Tech expos and trade shows are the showcase for the latest in IT innovations, from emerging technologies to the newest products. Highlights include:

  • Product Launches: Unveilings of new technologies and solutions by leading tech companies.
  • Exhibition Booths: A chance to see and experience the latest IT products and services firsthand.
  • Business Networking: Facilitated opportunities to connect with potential partners, clients, and investors.

Professional Development and Networking Events

Dedicated to the professional growth of IT professionals, these events focus on career development, leadership, and industry insights. They feature:

  • Educational Sessions: Workshops and seminars designed to enhance skills and knowledge.
  • Career Fairs: Opportunities for job seekers to connect with potential employers.
  • Mentorship Opportunities: Sessions with industry veterans aimed at guiding the next generation of IT leaders.

Choosing the Best IT Conferences

With a plethora of options, selecting the right IT conference requires careful consideration. Here are some factors to guide your choice:

  • Alignment with Professional Goals: Identify conferences that resonate with your career objectives, whether it’s learning, networking, or showcasing.
  • Research: Investigate the conference’s reputation, previous editions, and speaker line-ups to ensure quality and relevance.
  • Budget and Accessibility: Consider the cost of attendance, including travel and accommodation, and the event’s location.

IT Conferences Marketing Strategy

Marketing your presence at IT conferences goes beyond mere attendance; it involves engaging with the right audience strategically to amplify your return on investment (ROI). Vendelux provides essential insights into who’s attending, facilitating targeted and impactful networking.

Selecting the right IT conferences is crucial for optimizing both time and resources. The spectrum of events is broad, ranging from massive gatherings like the International Technology Summit to specialized forums such as the Cyber Security Expo. Each setting offers a distinct ambiance and audience, underscoring the importance of choosing those that best align with your business objectives and target audience.

To refine your IT conference marketing approach, consider these key strategies:

Identify Your Goals

Before you sign up for any conference, be clear about what you aim to achieve. Whether it’s gaining knowledge, promoting your brand, networking, or a mix of these, understanding your goals helps in picking the events that resonate with your company’s mission and aspirations.

Craft a Compelling Message

IT conferences are bustling with innovation and emerging trends. To capture attention, you need a clear, powerful pitch that reflects your brand’s core values. An effective message not only engages participants but also paves the way for future business opportunities.

Show Confidence

The IT world, with its myriad sessions, discussions, and expert panels, can seem daunting. Yet, it’s vital to remember your significance in this ecosystem. Showcase your brand confidently and proudly, as your self-presentation can be as impactful as your offerings.

Proactively Engage in Networking

Simply showing up isn’t enough. IT conferences offer a wealth of opportunities to connect with business leaders, potential partners, clients, and mentors. Take the initiative to start conversations, share your brand story, and seek out collaboration opportunities. Every interaction has the potential to kickstart a meaningful business relationship.

By implementing these strategies and utilizing event intelligence tools, your participation in IT conferences can significantly boost your brand’s visibility and contribute to your company’s growth.

Tips for Maximizing IT Conference Experiences

Set Clear Goals: Know what you want to achieve by attending – whether it’s acquiring new knowledge, expanding your network, or boosting your brand’s visibility.

Craft Your Pitch: Create a short, compelling pitch that perfectly captures what your brand or product stands for.

Be Proactive: Don’t just show up; be an active participant. Introduce yourself, dive into discussions, and seek out opportunities for partnerships.

Leverage Event Insights: Use tools like Vendelux to gain a competitive edge by getting to know who will be there and arranging meetings before the event even starts.

Attending IT conferences like the annual conference, tech summit, or premier events such as the Mobile World Congress offers a plethora of networking opportunities with industry professionals, technology leaders, and business analysts. These gatherings are fertile ground for keeping up with the latest technology trends, learning from keynote speakers, and joining industry leaders in meaningful conversations.

By preparing in advance, you can make the most of technical conferences, developer conferences, and startup events. Engage with thought leaders, explore the latest trends in software engineering, artificial intelligence, and machine learning, and connect with technology companies and the most exciting startups. This proactive approach ensures you not only attend but truly benefit from the best tech conferences and premier events, whether you’re joining virtually or in person.

For IT professionals looking to grow their network, enhance their skills, and drive business growth, following these strategies can turn attending conferences into a valuable investment. By aligning with the conference agenda, engaging with decision-makers, and utilizing event intelligence, you’ll position yourself and your brand among the top technology providers, industry experts, and global innovators, maximizing the business value of each event.

IT Conference Planning

Strategic planning is essential for making the most out of IT conference opportunities. Leveraging digital tools for coordination significantly enhances team alignment, especially between sales and marketing, ensuring a unified approach to conference engagement. Here are the steps to take for an organized and effective IT conference strategy:

Leverage Digital Planning Tools:

Using platforms like Vendelux to streamline your planning process. These digital tools offer comprehensive insights into upcoming IT conferences, including who will be attending, and help in scheduling pre-event meetings.

Define Clear Objectives and Strategies:

Set specific goals for each conference you plan to attend. This could involve networking goals, particular sessions or workshops of interest, or specific companies and industry leaders you aim to connect with. Clearly defined objectives ensure that every team member knows their responsibilities and targets.

Coordinate Sales and Marketing Efforts:

It’s crucial for sales and marketing teams to work hand in hand. Input from both sides should guide the planning, making sure efforts are synchronized to cover both brand exposure and direct sales opportunities. For example, while marketing focuses on broad visibility and capturing leads, sales can aim to deepen these leads into meaningful business relationships.

Keep a Visual Calendar:

A visual representation of your event schedule helps in managing commitments effectively. It allows for better time management, prevents scheduling conflicts, and ensures you have ample preparation time for each event.

Engage All Relevant Team Members:

Involving team members from various departments in the planning phase promotes a collaborative strategy. Everyone can contribute unique perspectives and ideas, leading to a richer, more comprehensive conference plan.

Plan Your Budget and Resources Wisely:

Allocating your budget and resources smartly is key to achieving a high return on investment. Make sure your spending on attendance, travel, accommodations, and other expenses aligns with the expected benefits from each conference.

Evaluate and Adjust Post-Event:

After attending a conference, take the time to assess your achievements against your initial goals. This reflection allows you to tweak and improve your approach for future events, adapting to new trends and opportunities in the IT sector.

By adhering to these guidelines, you can ensure a goal-focused, cohesive strategy for participating in IT conferences. This approach not only maximizes the value of each event for your business but also positions you for continuous growth and engagement within the tech industry.

Top 10 IT Events to Attend

The upcoming year promises an exciting lineup of IT conferences, covering topics from cybersecurity to cloud computing, and including premier events in tech hubs like Las Vegas, San Francisco, and beyond. Whether you’re an ambitious enterprise technology professional to engage deeply with the latest industry trends, network with top-tier professionals, and explore groundbreaking technologies.

From the bustling floors of major tech summits to the insightful discussions at exclusive workshops, these gatherings are essential for anyone looking to propel their career forward, enhance their knowledge base, and connect with the thought leaders shaping the future of IT.

Stay tuned as we unveil the top 10 IT events you won’t want to miss, promising unparalleled opportunities for professional development, innovation, and collaboration in the ever-evolving world of technology.

ITEXPO 2024, Feb 13 – 15, 2024, Broward County Convention Center | Fort Lauderdale, United States. Since its inception in 1999, ITEXPO has served as a pivotal gathering point for professionals across the communications and technology ecosystem. This includes enterprise and SMB telecom and IT experts, MSP and channel executives and business owners, service providers/carriers, as well as industry suppliers and solutions providers. view event attendee data

CloudNativeCon and KubeCon Europe, March 19-22, 2024, Paris, France. This event is designed to bring together individuals engaged with leading open source and cloud-native communities, focusing on the educational development and progression of cloud-native computing. The conference welcomes a diverse group of participants, including application developers, IT operations staff, technical managers, executives, product and marketing professionals, end-users, service providers, CNCF contributors, and anyone interested in discovering more about Cloud Native technologies. view event attendee data

Enterprise Connect, March 25-28, 2024, Gaylord Palms, Orlando, Florida, USA. Enterprise Connect is scheduled for March 25th-28th, 2024, in Gaylord Palms, Orlando, FL, with digital availability. The conference aims to discuss readiness for hybrid work and upcoming changes. Topics of discussion for the Enterprise IT community include learning through networks, rejuvenating previous networks, planning technological migration for enterprises (Cloud, AI-enabled systems, next-gen video, and more), and exploring the latest technologies in the vendor spectrum. view event attendee data

Gartner Data & Analytics Summit 2024 London, May 13-15, 2024, London, United Kingdom. Gartner Data & Analytics Summit 2024 London will meet to gather data and analytic leaders. Attendees will include heads of data analytics, CDOs, CAOs, senior business leaders, information management leaders, master data management leaders, architects, IT practitioners, and more. Some discussion topics include establishing adaptable data management capabilities, leveraging key analytic trends, and identifying the best architect products and solutions. view event attendee data

Gartner IT Infrastructure, Operations & Cloud Strategies Conference 2024 Sydney, May 20-21, 2024, Sydney, Australia. The principal focus of this event highlights innovation through leveraging trends, strategizing to achieve mission-critical priorities, and exploring the latest technologies. Opportunities in this conference include industry expert speeches, senior leadership networking, and identifying ways to meet the demands of rapid business changes. Previous attendees include IT executives, infrastructure and operation leaders, and cloud leaders. view event attendee data

Gartner Digital Workplace Summit 2024 London, June 10-11, 2024, London, United Kingdom. Gartner Digital Workplace Summit 2023 London hosts in-person and virtual experiences for digital workplace leaders and IT executives on June 10th-11th, 2024. The 2023 event discussions included digital workplace strategy, employee experience, and seamless operations. Top talks for the 2024 event that’s underway are rethinking work, strategizing, and workplace technologies. The summit is geared towards digital workplace leaders, architects, IT leadership, and application leaders. view event attendee data

Retail CIO Connect 2024, June 11-12, 2024, St Albans, United Kingdom. Retail CIO Connect 2024 is an invitation-only forum for IT leaders from UK’s top retailers. The event will meet in St Albans, UK, on June 11th-12th, 2024. Invitees consist of senior-level decision makers profiled on their interests. The event will host senior-level learning, benchmarking IT strategies, meeting handpicked solution providers, and more. Additionally, there will be small-group sessions and open networking. Some network participants include H&M, Starbucks Coffee, and Arcadia.

DEFCON 2024, August 8-11, 2024, Caesars Forum | Las Vegas, United States. DefCon, renowned for its intense emphasis on computer security and hacking, serves as a platform for brilliant minds in the field to exchange knowledge and collaborate on innovative projects. Each summer, hackers, corporate IT professionals, and government agencies gather in Las Vegas to delve into cutting-edge hacking research and put their skills to the test in challenging competitions. Attending DefCon offers a unique and unparalleled experience that cannot be replicated elsewhere. view event attendee data

Gartner IT Symposium Xpo, October 21-24, 2024, Orlando | Florida, United States. Gartner IT Symposium Xpo is a conference addressing challenges CIOs and IT executives face. Attendees joined Garner experts and peers at the previous conference to explore new solutions and insights. Attendees walked away with the guidance to drive future technology innovations, successful business strategies, and critical execution. The top event sessions include the future of AI, strategic trends in application platforms and architecture, and top predictions for cybersecurity. Event attendees include CIOs, CISOs, chief data officers, chief analytics officers, senior application leaders, and VPs of IT infrastructure and operations. view event attendee data

Canada IT Security Conference 2024, October 23, 2024, Chelsea Hotel | Toronto, Canada. Join us at the CANADA IT Security Conference 2024 to explore Cyber Security, Application Security, Information Security, Cloud Security, Data Science, AI in Security, Access Management, and Threat & Risk Management. Connect with professionals from diverse industries such as banking, retail, insurance, finance, government administration, healthcare, and education. Expand your network, engage with industry peers, executives, and potential clients, and participate in interactive sessions for valuable insights and unlimited networking opportunities.

The post IT Conferences Event Guide 2024 appeared first on Vendelux.

]]>
HR Conferences: The Best HR Events Guide For 2024 https://vendelux.com/blog/hr-conferences/ Mon, 08 Jan 2024 05:00:00 +0000 https://vendelux.com/?p=13007 HR Conference: An Introduction  Working in HR can be challenging and sometimes, even exacting. It is just as necessary to take a break as it is to keep yourself updated with the latest trends in the industry.  HR conferences present an …

HR Conferences: The Best HR Events Guide For 2024 Read More »

The post HR Conferences: The Best HR Events Guide For 2024 appeared first on Vendelux.

]]>

HR Conference: An Introduction 

Working in HR can be challenging and sometimes, even exacting. It is just as necessary to take a break as it is to keep yourself updated with the latest trends in the industry. 

HR conferences present an excellent opportunity to break away from your daily routine while upskilling yourself and staying true to your profession. Gain valuable insights from industry leaders, discover trends, and interact with your peers in a high-energy environment to remain relevant and on top of your game. 

Attend HR conferences to meet new people and enjoy novel experiences that rejuvenate your mind and soul. 

However, that does not mean you should attend any HR event under the sun. You need to cherry-pick the conferences you’re interested in and that offer the most value. 

Discover all about the best HR conferences to be hosted this year so that you can plan your b-leisure trip with ease. 

HR Conferences Marketing Strategy

For those marketing at HR events, crafting a robust conference strategy is essential, especially considering the caliber of attendees these B2B events attract. HR conferences are a unique platform where you can engage with HR industry leaders and professionals who are otherwise challenging to reach. These events are a rare opportunity to collaborate with the best in the HR industry, and it’s crucial to capitalize on this.

Maximizing your presence at these events is not just about networking; it’s about enhancing your brand’s visibility and showcasing your services in human resources and talent management. Given the investment involved in attending these conferences – including registration fees, travel, and accommodation – it’s important to leverage these opportunities to learn, share insights, and promote your business effectively.

To ensure a fruitful experience at HR conferences, such as the SHRM Annual Conference Expo or the Gartner Reimagine HR Conference, here are some strategies:

  1. Identify Key HR Trends and Topics: Stay informed about the latest in HR technology, employee engagement, and diversity, equity, and inclusion. This knowledge will help you connect more meaningfully with other HR professionals.

  2. Engage in Competency-Based Discussions: Participate in HR seminars and sessions that focus on emerging trends and best practices in human resource management. This will position you as a knowledgeable player in the field.

  3. Maximize Networking Opportunities: Utilize these events to connect with industry leaders, HR practitioners, and executives. Venues like the MGM Grand in Las Vegas, NV or the San Diego Convention Center offer vast networking platforms.

  4. Showcase Innovations in HR Tech: If you’re attending a tech-focused event like the HR Technology Conference, highlight your latest HR technologies and how they contribute to the future of work and talent acquisition.

  5. Leverage Virtual Platforms: With the rise of the virtual HR conference, ensure your digital presence is strong. Engage with attendees through virtual conference platforms and digital resource centers.

  6. Focus on Employer Branding: Use these events to showcase your company’s culture and employee experience strategies. Conferences are an excellent stage to highlight your employer branding strategies.

  7. Participate Actively in Sessions: Engage in conference expo sessions, whether it’s at a venue like the Orlando World Center Marriott or online. Share your insights on HR practices, employment law, and leadership development.

  8. Document and Share Your Experience: Capture key moments from the conference and share them with your audience. This not only boosts your brand’s visibility but also showcases your active participation in the HR community.

By implementing these strategies, you can ensure that your investment in attending HR conferences like the Texas SHRM Conference or the Western Cities HR Conference translates into valuable returns for your business, enhancing both your HR vision and overall success.

HR Conferences Attendee Insights

Attendee data matters. 

HR Conferences Attendee Insights

It informs you of who is most likely to come to the conference. You can decide if attending the event will be worth your while at the onset. 

In addition, you get to learn about attendee demographics, to more precisely identify your target market. You can easily discern their interests and therefore customize your marketing strategy in a way that can make an impression. 

That’s not all. 

Explore sponsorship and speaking opportunities to multiply your outreach and gain maximum visibility from an audience that matters. 

Start curating classified event insights.

Vendelux provides insights into 100k B2B events and provides real-time predictive forecasts of attendees. Streamline your marketing strategy based on attendee insights before hitting the show floor. 

HR Conference Planning

A crucial part of promoting an HR conference is ensuring seamless coordination between your sales and marketing departments. Leveraging a conference planner, like the Vendelux planner, enables you to orchestrate the entire workflow in a cooperative space, ensuring everyone’s understanding aligns.

HR Events planner

It’s beneficial to maintain a conference calendar, providing a visual representation of upcoming conferences and expected attendees. For each conference, it’s vital to outline the objectives and methodologies to be employed by different team members. This approach aids in maintaining focus and optimizing the potential of the upcoming opportunities.

In order to achieve complete alignment among your sales and marketing departments, include them in the early planning stages, encouraging each member to contribute their insights and suggestions.

Top HR Conferences

The 2024 calendar has an exciting line-up of HR events. 

Here are a list of the best upcoming HR conferences:

Event Name Event Date & Location Event Summary Event Attendee Data
8th Global Conference on Human Resource Management (GCHRM) January 12-14, 2024, Cancun, Mexico This event serves as a hub for specialists from academia, research, policy formulation, human resource management, and labor law to present their latest research, contemporary insights, and analytical findings in business and human resource management. It aims to foster growth in human resource management through discussions on vital topics like communication, conflict resolution, employee engagement, diversity, inclusion, mindfulness, stress handling, and digital capabilities. NA
HR of Tomorrow Conference DACH 2024 January 25-26, 2024, Berlin, Germany The HR of Tomorrow Conference is a renowned global series that brings together over 100 high-profile HR professionals from the DACH region. CHROs, VPs of HR, Heads of HR, and Directors from leading European companies gather to share expertise and network. The conference covers various critical aspects of HR, such as employee experience, engagement, the future of L&D, sustainable company culture, global expansion, and navigating the hybrid workplace. NA
9th Global Conference on Human Resource Management (GCHRM) January 26-28, 2024, Vancouver, BC, Canada A diverse gathering of professionals and experts from academia, research, policymaking, human resource management, and labor law, this platform encourages the exchange of recent research, current knowledge, and investigative insights in the intertwined areas of business and human resource management disciplines. The conference is dedicated to progressing human resource management by exploring key topics including communication skills, conflict resolution, employee engagement, diversity, inclusion, mindfulness, stress management, and digital skills. NA
Talent Acquisition Week 2024 January 29-February 1, 2024, Mission Bay Resort, San Diego, CA Join Talent Acquisition Week, the ultimate learning experience for today's TA professionals shaping the future of recruiting. This unique event combines three TA events in one place, offering comprehensive insights into sourcing, recruiting, and employer branding strategies. Network with peers, explore social recruiting, employer branding, and sourcing techniques, and gain practical tips for hiring and retaining diverse talent. Enhance your strategy with valuable talent analytics and make your DEIB goals a reality in talent attraction. View event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
Manchester HR SUMMIT February 8, 2024, Radisson Blu Hotel Manchester Airport, Manchester, UK The HR Summit is a premier platform for collaboration between HR professionals and solution providers in the industry. This highly focused event facilitates one-to-one business meetings, interactive seminars, and valuable networking opportunities. Engage with like-minded individuals, explore the latest solutions, and forge lasting business relationships. Join us to maximize your potential in the HR sector and stay ahead of the curve. View event attendee data
AHRD International Research Conference 2024 February 21-24, 2024, Crystal Gateway Marriott | Arlington, United States Join us at the Annual AHRD Conference, where renowned scholars, practitioners, and emerging voices will present groundbreaking research and perspectives on reshaping the concept of work. Engage in a program featuring blind, peer-reviewed submissions and non-refereed sessions, offering diverse learning opportunities through formal and informal interactions. AHRD welcomes all individuals interested in the field, regardless of their scholarly journey, fostering an inclusive environment for knowledge exchange. view event attendee data
4th International Conference on Research in Human Resource Management 2024 February 23-25, 2024, Milan, Italy Building upon the success of the inaugural event in 2019, ICRHRM 2024 is set to expand the network of researchers, scientists, and academics in the field of human resource management. Over three days, participants will engage in learning, connect with peers, receive expert feedback on their research, take part in thought-provoking discussions, uncover trends, brainstorm solutions to challenges, and forge lasting connections within the community. view event attendee data
Better Workplace Conference 2024 February 26-28, 2024, Digital Join the Better Workplace Conference to discuss attracting and retaining top talent. Explore practical solutions for remote work, labor shortages, employee engagement, and compensation. This virtual conference integrates trusted research from The Conference Board of Canada, with experts, engaging speakers, and interactive sessions. Get inspired, gain actionable takeaways, and connect with leaders for productive, inclusive, and healthy workplaces. NA
LEAP HR: Retail February 26-28, 2024, Austin, TX, USA Join LEAP HR: Retail, the premier event for forward-thinking retail HR leaders, as it returns for its seventh year. Over three days, immerse yourself in future-focused strategic discussions that are unmatched in the industry. LEAP HR: Retail offers a unique opportunity to explore how innovative and non-traditional HR practices are enabling agile retailers to drive rapid transformation and enhance their customer offerings. Delve into 30+ case studies that challenge traditional thinking across various retail brands, empowering you to transform HR's impact within your organization. NA
LEAP HR: Higher Education February 26-28, 2024, Denver, Colorado, USA Join LEAP HR: Higher Education, the premier in-person event for forward-thinking HR leaders in the higher education sector. Over three days, engage in future-focused strategic discussions that are at the forefront of the industry. LEAP HR: Higher Education offers a unique platform to explore how disruptive HR thinking is empowering institutions to navigate hybrid work models, foster DE&I in campus culture, and attract top talent as the 'employer of choice'. NA
HR Strategy Forum 2024 February 28-March 1, 2024, De Vere Cotswold Water Park | Gloucestershire, United Kingdom Join the HR Strategy Forum, a premier three-day networking event that brings together CHROs, HR Directors, and senior HR executives with solution providers. Engage in insightful debates and expand your expertise to drive real value and insights in your organization. As an HR leader, you'll have the chance to participate in one-to-one meetings, speed networking, and group discussions to exchange ideas. Explore speaker sessions on key topics like Human Capital Management, Workforce Planning, and Performance Management. Meet innovators offering cost-effective personnel solutions to enhance efficiency. NA
Event Name Event Date & Location Event Summary Event Attendee Data
2024 SWPP Annual Conference March 4-6, 2024, Omni Nashville Hotel | Nashville, United States Don't miss out on the 2024 SWPP Annual Conference! Register for a chance to attend informative WFM sessions, engage in networking activities, and have fun. This conference is open to anyone in the workforce planning community seeking to enhance their skills and stay updated on industry trends. Join industry experts to learn about hot topics, improve your workforce management abilities, network with peers, and explore the latest technology offerings. NA
HR West Conference 2024 March 5-6, 2024, Oakland, CA, USA Experience the gathering of HR technology professionals and executives at the cutting edge of developing technologies. Connect with solution providers, learn priceless strategies, and unleash the power of HR technology. This conference brings together the industry's greatest minds, providing a forum to discuss cutting-edge trends and developments. Broaden your HR technology knowledge, network, and advance your career. view event attendee data
Richmond HR Forum 2024 March 5-6, 2024, Victoria-Jungfrau Grand Hotel & SPA | Interlaken, Switzerland Join the Richmond Human Resources Forum for a unique platform to cultivate new business opportunities, strengthen existing relationships, and address pertinent industry challenges. Through a thoughtfully designed program featuring conference sessions and pre-scheduled meetings, this forum will provide valuable guidance and education. Embrace the power of in-person, face-to-face interactions to forge meaningful connections in a technological era, recognizing their effectiveness in fostering collaborative business relationships. view event attendee data
HR Vision London 2024 March 5-6, 2024, London, United Kingdom Immerse yourself in new ideas, gain fresh perspectives, and explore the future of work by attending our top HR Events. This two-day conference offers three parallel streams, allowing for in-depth discussions on topics such as digitization, leadership, learning and development, culture, and employee experience. Engage in deep dive conversations that will broaden your horizons and provide valuable insights into the evolving landscape of work. view event attendee data
28TH ANNUAL Diversity, Equity And Inclusion Conference 2024 March 5-6, 2024, Grand Hyatt Atlanta in Buckhead | Atlanta, United States Learn to build and empower a diverse workforce at this year's Diversity, Equity And Inclusion Conference. Explore topics such as Multigenerational Workforces, Work-life Balance, DEI as a Business Imperative, Creating an Inclusive Culture, Leveraging DEI for a Competitive Edge, True Gender Inclusivity, Managing DEI Fatigue, Communication Strategies, Mental Health, and Benefit Packages. This event is ideal for CDOs, C-Level executives, VPs, and Directors of various HR and talent management roles. view event attendee data
HR Transform 2024 March 11-13, 2024, Wynn Las Vegas | Las Vegas, United States Experience the convergence of technology and workplace transformation at Transform. Connect with forward-thinking executives, innovative entrepreneurs, and tech investors for three days of cutting-edge programming, curated networking, and immersive learning. With hands-on experiences, interactive discussions, 300 speakers, and an unforgettable after party, this conference is a must-attend event for those shaping the future of work. view event attendee data
23rd Global Conference on Human Resource Management (GCHRM) March 15-17, 2024, Montreal, Canada An interdisciplinary platform bringing together professionals from academia, research, policy development, human resources, and labor law to share recent research findings and insights in business and human resource management. The conference focuses on advancing human resource management by delving into topics such as effective communication, conflict resolution, enhancing employee engagement, promoting diversity and inclusion, practicing mindfulness, managing stress, and improving digital skills. NA
Gartner Digital Workplace Summit 2024 March 18-19, 2024, Gaylord Texan Hotel & Convention Center | Grapevine, United States Join an esteemed community of digital workplace leaders, architects, and IT executives at the Gartner Digital Workplace Summit. In today's evolving work landscape, digital workplace leaders have the power to reshape how work is done. Organizations must reimagine culture, connectivity, and innovation to thrive in a hybrid and flexible work environment. Whether you oversee strategy, applications, architecture, infrastructure, or operations, this summit is your opportunity to lead the charge in work transformation. view event attendee data
Engaging Employees Conference 2024 March 20, 2024, London, United Kingdom Develop employee lifecycle strategies that are responsive, value-driven, and flexible in the new world of work. Enhance employee experiences and engagement by adopting high-impact, forward-thinking, and motivational approaches. Foster engaged teams and supportive cultures, whether working face-to-face, remotely, or offline. Prioritize mental health and wellbeing, and champion inclusion through practical strategies for equity, diversity, and inclusion (EDI). NA
HRD National HR Summit Australia 2024 March 20-21, 2024, Royal Randwick | Sydney, Australia Experience a truly exceptional event in the HR sector with this year's National HR Summit with the comprehensive Main Conference, Director's Forum for C-suite executives, industry expo, and complimentary workshops. Specially designed agendas address the most pressing workforce challenges, including managing hybrid teams, addressing quiet quitting, attracting and retaining top talent, and tackling burnout. Join for a one-of-a-kind opportunity to gain valuable insights and solutions to drive success in your organization. view event attendee data
Future of HR 2024 March 20, 2024, digital Get ready for an engaging and informative opening panel discussion at the "Future of HR" conference. Industry experts and thought leaders will share valuable insights on emerging trends and topics. Discover the transformative power of technology, the impact of remote work, and the importance of diversity, equity, and inclusion. Explore the evolving role of HR in driving business strategy and gain actionable insights to stay ahead in the dynamic world of HR. view event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
HDR National HR Summit New Zealand 2024 April 10, 2024, The Pullman | Auckland, New Zealand Join this year's remarkable National HR Summit, a standout event in the HR field, featuring an extensive Main Conference, an exclusive Director's Forum for C-suite executives, an industry expo, and free workshops. Tailored agendas cover vital workforce issues such as handling hybrid teams, combating quiet quitting, recruiting and retaining elite talent, and addressing burnout. NA
SHRM Talent Conference & Exposition 2024 April 14-17, 2023, Las Vegas, United States Join the SHRM Talent Conference & Expo 2024 to connect with industry experts and thought leaders who will share innovative strategies to transform talent management. Gain insights to navigate the dynamic job market and empower your organization. Network with recruiting and talent management professionals, update best practices, and unlock untapped talent pools while retaining top performers. Don't miss this opportunity to refresh your approach and drive success. view event attendee data
Workhuman Live 2024: Austin 2024 April 15-18, 2024, Austin, Texas, United States Workhuman Live 2024 emphasizes the significance of intentionality in HR and recognizing the humanity of employees. The event features speakers and sessions centered around intentional and strategic people strategies. Participants will explore the importance of fostering a culture of gratitude and recognition while making data-driven decisions to prioritize equity and engagement. The conference aims to empower organizations to be more deliberate in their approach to human resources. view event attendee data
Richmond Human Resources Forum 2024 April 18, 2024, Harvard Club of New York City | New York, United States The Richmond Human Resources Forum offers a platform to network, discuss pressing issues, and foster business opportunities. Through a mix of conference sessions and scheduled meetings, the forum provides guidance and education. Experience the power of face-to-face interaction, forging meaningful connections in real time. In a tech-driven era, in-person engagement remains the most impactful method for forming collaborative business relationships. NA
12th Global Conference on Human Resource Management (GCHRM) April 19-21, 2024, Istanbul, Turkey A collaborative forum for professionals across various sectors – including academia, research, policymaking, human resource management, and labor law – to exchange the latest research and insights in business and human resource management. The conference aims to develop the human resource management field by discussing topics like communication skills, conflict resolution, boosting employee engagement, fostering diversity and inclusion, mindfulness, stress management, and digital literacy. NA
CUPA-HR's Spring Conference 2024 April 21-23, 2024, Minneapolis, Minnesota, United States Immerse yourself in a stimulating and energizing in-person event that features thought-provoking keynote speakers and a diverse range of concurrent sessions. This gathering provides a platform for exploring new ideas, rejuvenating your HR perspectives, and fostering valuable connections with fellow higher education HR professionals. NA
CUNA HR & Organizational Development Council Conference 2024 April 21-24, 2023, St. Pete Beach, FL, United States Rediscover the power of connection and professional growth at the CUNA HR & Organizational Development Council Conference, where you'll engage with fellow credit union industry professionals. Explore curated discussions on relevant and trending topics, sharing challenges and insights with like-minded peers. Celebrate the accomplishments of the CUNA HR & Organizational Development Council Award winners. NA
13th Global Conference on Human Resource Management (GCHRM) April 26-28, 2024, Vancouver, Canada This platform is a convergence point for experts from different fields like academia, research, policy making, human resource management, and labor law, offering a space to share recent research, knowledge, and insights on business and human resource management. It strives to enhance the human resource management arena, addressing topics such as communication, conflict resolution, employee engagement, diversity, inclusion, mindfulness, stress management, and digital proficiencies. NA
2024 SHRM New Mexico State Conference April 29-30, 2024, Isleta Resort & Casino | Albuquerque, United States Experience an educational event like no other, featuring renowned keynote speakers, engaging breakout sessions, and a special Native American track. Connect with HR and business professionals from across the state, explore on-site vendor offerings, and discover a wealth of knowledge and networking opportunities. Don't miss out on this exceptional event packed with valuable insights and connections. NA
HR in Hospitality Conference 2024 April 29-May 1, 2024, Hyatt Regency Atlanta, United States Discover what sets HR in Hospitality apart from other HR conferences. Benefit from proven HR strategies tailored to the hospitality industry, expert advice from attorneys well-versed in hospitality labor and employment law, and insights from leading industry professionals on current hot topics. The National HR in Hospitality Conference is the ultimate HR event that combines legal and practical HR aspects specific to the hospitality sector. view event attendee data
HR Leaders Forum 2024 April 30-May 1, 2024, ICC Sydney | Sydney, Australia Experience the HR Leaders Forum, featuring prestigious national and global speakers of unmatched authority. Engage in shaping the conversation with real-time engagement tools provided. Each session is moderated independently, encouraging candid discussion and debate. Connect with industry peers and influential minds shaping business, benefiting from valuable in-person networking opportunities. view event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
UNLEASH America 2024 May 7-8, 2024, digital UNLEASH America is the ultimate destination for global HR Leaders to connect, learn, and thrive. Immerse yourself in inspirational stories and expert knowledge shared by top-notch keynote speakers, revolutionizing your perspective on HR and innovation. At the expo, join forces with influential leaders shaping the future of work and technology, fostering networking, business opportunities, and idea-sharing. It's where the world's HR innovators converge to shape the future of the industry. view event attendee data
24th Global Conference on Human Resource Management (GCHRM) May 10-12, 2024, Toronto, Canada A multidisciplinary platform where professionals from academia, research, policymaking, human resource management, and labor law converge to discuss their latest research and insights in business and human resource management. The conference aims to enrich the human resource management field by covering diverse topics, including communication skills, conflict resolution, employee engagement, diversity and inclusion, mindfulness, stress management, and the development of digital skills. NA
Tri-State SHRM Conference 2024 May 13-15, 2024, Mohegan Sun Resort & Casino | Uncasville, United States An immersive experience where HR thought leaders will provide invaluable insights on navigating the future of work. Discover strategies and gain practical advice from industry experts to effectively address evolving workforce demands and changing roles. Engage in candid discussions with HR leaders, exploring crucial topics such as talent acquisition, engagement, diversity, equity, inclusion, belonging, learning, and development. NA
9th ANNUAL PEOPLE ANALYTICS SUMMIT 2024 May 14-15, 2024, Toronto, Canada Join the 9th Annual People Analytics Canada Summit, where HR and people analytics experts from various industries across Canada will gather. This is your chance to formulate a data-driven strategy for attracting and retaining top talent, gain valuable insights into employee experiences to identify areas for improvement, establish a high-performing HR analytics team, and learn best practices from over 40 HR and people analytics leaders. Don't miss out on actionable insights and networking opportunities. NA
HRcore Nordic Seminar May 15-16, 2024, Copenhagen Marriott Hotel | Copenhagen, Denmark Immerse yourself in the HRcore Nordic Seminar, where Scandinavian organizations will showcase their Best Practices in shaping and accelerating the Future of Work. Over two days, gain valuable insights on HR Agility, Recruitment, Leadership Development, Employee Experience, Diversity & Inclusion, Trends, Cultural & Digital Transformation, Upskilling, Work-life balance, International Mobility, People Analytics, and more. Join 250+ HR professionals and reimagine the organization of the future. Don't miss out on this transformative event. NA
CONNECT HR Leadership Summit UK 2024 May 19-21, 2024, Twickenham Stadium, London, England Experience the power of CONNECT HR, a dedicated summit for HR leaders. The event provides strategic insights, personalized connections, and customized solutions to address your pressing challenges. Join the Leadership Summit to benefit from a bespoke event schedule, tailored One2One meetings with industry-leading solution providers, inspiring speakers, a fantastic agenda, and exclusive networking opportunities. Elevate your HR journey with their VIP Summit experience. view event attendee data
TOTAL REWARDS 2024 May 20-22, 2024, Cincinnati, United States Experience Total Rewards‘24, the foremost learning opportunity for rewards professionals. Discover actionable solutions in a dynamic and enjoyable environment. Engage with captivating speakers and programs that will elevate your HR practice and enhance your professional standing. Connect with peers who share your passion and contribute to the evolution of talent reward strategies. Get ready to make a bottom-line impact, excel in strategy execution, and drive success in designing effective reward programs. NA
Event Name Event Date & Location Event Summary Event Attendee Data
Future of Work USA 2024 June 3-4, 2024, New York Marriott Downtown, United States Since its inception in 2019, the Future of Work USA Event has been at the forefront of exploring the latest trends and strategies in the evolving work landscape. Delve into topics such as the HR and People function, Talent Management, Workforce Planning, Frontline Workers, Workplace Transformation, HR Technology, Culture, DEI, Employee Engagement, Digital Workplace, Learning & Development, and Office Space & Design. Join to stay ahead in shaping the future of work. view event attendee data
HR Vision - Amsterdam 2024 June 5-6, 2024, Amsterdam, Netherlands Join HR Vision in Amsterdam to embrace the future of work and revolutionize talent management. Gain valuable HR insights, leadership inspiration, and network with industry peers. Discover innovative trends in collaboration, creativity, HR analytics, problem-solving, and HR Tech implementation to unleash your employees' full potential. Elevate your HR practices by joining the exclusive circle of HR leaders at the HR Vision Amsterdam event. Don't miss this opportunity to take your HR strategies to new heights. view event attendee data
Gartner Digital Workplace Summit London 2024 June 10-11, 2024, Intercontinental London - The O2 | London, United Kingdom Join hundreds of peers and Gartner experts at the Gartner Digital Workplace Summit 2024. Gain valuable insights into the future of work, digital workplace strategy, workplace technologies, secure operations, and digital dexterity. As work evolves, learn how to build resilience and leverage technology to drive productivity. Discover essential strategies and lessons that will empower and enable your future-proof workplace. View event attendee data
2024 CHRO Summit: The Future of Work June 12, 2024, digital The Conference Board 2024 CHRO Summit is back with its unique format of engaging conversations instead of presentations. Join influential CHROs from around the world as they tackle pressing topics that impact HR leaders globally. Discussion topics include the reinvention of work, talent growth and empowerment, the importance of inclusion, addressing emotional well-being, HR transformation through data analytics, the evolving role of CHROs as business strategists, and the future of the HR profession. NA
5th Annual People Analytics & HR Data Conference 2024 June 12-13, 2024, Accor Stadium | Sydney, Australia Join industry experts at the 4th Annual People Analytics & HR Data Conference to explore best practices and innovative approaches for making informed workforce decisions. Gain insights into overcoming key analytics challenges, such as enhancing capability and maturity, leveraging analytics in talent strategies, navigating compliance, and measuring employee experience in the evolving work landscape. Discover actionable strategies to drive business efficiency and succeed in a competitive market. NA
CIPD Festival of Work June 12-13, 2024, ExCeL London | London, United Kingdom Discover the revitalized CIPD Festival of Work, now accessible to all for free! Cultivate fresh connections and elevate communication and collaboration within organizations. Immerse yourself in the realm of HR, L&D, internal communications, and more, empowering your workforce to flourish with purpose. With meticulously curated content, this fifth edition promises an even grander experience, uniting over 5,000 senior professionals committed to fostering better working lives. view event attendee data
ICHRM 2024: 18. International Conference on Economics and Human Resource Management 2024 June 13-14, 2024, Toronto, Canada Join the International Conference on Economics and Human Resource Management, where academic scientists, researchers, and scholars gather to exchange their experiences and research findings. This interdisciplinary conference facilitates discussions among practitioners and educators on the latest innovations, trends, and challenges in Economics and Human Resource Management. Explore practical solutions, engage in meaningful conversations, and contribute to shaping the future of these fields. NA
Training & Development Summit 2024 June 17-18, 2024, Radisson Hotel and Conference Centre Heathrow | London, United Kingdom Join a dynamic event uniting learning and development professionals with industry solution providers. This focused summit features one-to-one meetings, interactive seminars, and networking opportunities over two days. Engage in discussions, form partnerships, and gain insights to enhance your initiatives. Don't miss this chance to connect, collaborate, and drive growth in L&D. view event attendee data
HRcoreREWARD 2024 June 19-20, 2024, Barcelona, Spain The HRcoreREWARD seminar returns with an exciting two-day program that tackles the pressing issues in Compensation & Benefits, Employee Experience, Performance Management, Wellbeing, Pay for Performance, Employee Engagement, and more. Discover how the future of reward is shaped by technology, enabling personalization, automation, and segmentation. Explore the rise of flexible work options, the importance of pay equity, and the growing emphasis on employee wellbeing. Join to stay ahead in the evolving landscape of rewards and gain valuable insights and strategies. NA
HR Dynamics Forum 2024 June 20-21, 2024, The Dusit Thani Laguna | Singapore, Singapore Join the HR Dynamics Forum, a two-day marcus evans event, to gain comprehensive and innovative insights into optimizing your HR Function. Explore the inevitable transformation of human capital and learn how to navigate new and formidable challenges. This APAC-focused forum offers the opportunity to hear from experienced HR professionals in the industry and engage in discussions on managing and adapting to change. NA
SHRM Annual Conference & Expo 2024 June 23-26, 2024, McCormick Place | Chicago, United States Immerse yourself in four days of valuable experiences at this event, featuring peer-to-peer networking, inspiring speeches by esteemed business and HR leaders, competency-based HR seminars, interactive workshops, and curated content addressing pressing HR issues like DE&I, workplace culture, talent acquisition, and retention. Expand your knowledge, gain practical insights, and connect with industry professionals who share your passion for advancing HR excellence. view event attendee data
2024 WorkX Conference June 24-26, 2024, Dallas, United States Experience WorkX, SSON's premier conference on work, workplace, and workspace. Embrace digital engagement to enhance your corporate culture beyond physical boundaries. Break free from real-world limitations and transform retention strategies with data-driven approaches. Stay informed on recruitment trends, monitor new hire turnover, and regularly evaluate metrics to gain deeper insights into your talent pool. Prioritize employee perspectives on work-life integration to boost engagement, productivity, and prevent disengagement. view event attendee data
The Richmond Human Resources Forum 2024 June 25-26, 2024, The Grove Hotel | Hertfordshire Experience the 32nd annual Richmond Human Resources Forum, featuring a top-notch CPD-accredited conference program. Engage in keynotes, interactive workshops, think tanks, and personal development sessions. Connect with industry peers in a relaxed setting and explore the marketplace through pre-scheduled meetings. Gain intellectual stimulus, plan organizational strategies, shape your career, and take the next steps forward in HR. NA
16th Global Conference on Human Resource Management (GCHRM) June 28-30, 2024, Calgary, Canada This platform unites experts from academia, research, policymaking, HR management, and labor law to exchange new research and insights in business and HR management. It focuses on key HR topics like communication, conflict resolution, employee engagement, diversity, mindfulness, stress management, and digital skills. NA
Event Name Event Date & Location Event Summary Event Attendee Data
HR Evolve Sydney 2024 July 25, 2024, Crown Conference Centre, Melbourne Discover the future-focused developments in human resources at the HR Evolve Forum. Join over 150+ senior HR leaders from diverse industries as they explore key areas for today's HR professionals. The 2024 program covers Employee Experience, Talent Management, Diversity and Inclusion, Leadership, Future of Work, and Health & Wellbeing. Customize your agenda to focus on the sessions that matter most to you and optimize your time out of the office. NA
HR and L&D Innovation & Tech Fest July 29-30, 2024, Cordis | Auckland, New Zealand Join the most exciting and progressive gathering of HR, L&D, and Wellness leaders, disruptors, and difference-makers, as they celebrate talent, technology, and ideas in this transformative era of the workplace. Explore how HR and Learning have evolved in response to changing business demands and emerging technologies. Discover the importance of embracing new skillsets and abilities to ensure adaptability and talent retention. Attend the HR + L&D Innovation & Tech Fest for two days of learning, networking, and discussions on reshaping workplace culture, driving organizational change, and embracing new people practices. View event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
ICTMHRP 2024: 18. International Conference on Talent Management and Human Resource Planning 2024 August 8-9, 2024, New York, United States The International Conference on Talent Management and Human Resource Planning unites academic scientists, researchers, and scholars to exchange their experiences and research findings on Talent Management and Human Resource Planning. This conference serves as an interdisciplinary platform for discussing the latest innovations, trends, challenges, and solutions in these fields, providing valuable insights for researchers, practitioners, and educators. NA
18th Global Conference on Human Resource Management (GCHRM) August 23-25, 2024, Seattle, US A convergence zone for professionals from various fields, this event facilitates sharing of the latest findings and insights in business and HR management, covering essential topics like communication, employee engagement, diversity, mindfulness, and digital competencies. NA
2024 HR Florida Conference & Expo August 25-28, 2024, Rosen Shingle Creek | Orlando, United States The HR Florida Conference & Expo is a premier event with over 1,500 HR professionals and vendors attending from various industries, offering unmatched networking, growth, and learning opportunities. Gain valuable HR industry insights and earn credits for HR Certification Institute and SHRM Competencies Certifications. Join to connect, develop, and stay ahead in the field of human resources. View event attendee data
Gartner Digital Workplace Summit Tokyo 2024 August 27-28, 2024, Tokyo, Japan Join an esteemed community of digital workplace leaders, architects, and IT executives at the Gartner Digital Workplace Summit. In today's evolving work landscape, digital workplace leaders have the power to reshape how work is done. Organizations must reimagine culture, connectivity, and innovation to thrive in a hybrid and flexible work environment. Whether you oversee strategy, applications, architecture, infrastructure, or operations, this summit is your opportunity to lead the charge in work transformation. NA
Event Name Event Date & Location Event Summary Event Attendee Data
HR Analytics Summit London 2024 September 4, 2024, London, UK Join the HR Analytics Summit for a dynamic day focused on People Analytics, Digital HR, Employee Engagement, HR Operations, People Insights, and the Future of Work. Discover how businesses can leverage people data to gain a competitive edge, enhance employee wellbeing, and drive talent performance. This event is essential for professionals aiming to unleash the power of HR data and analytics to propel their organizations towards success. NA
International Conference on Talent Acquisition and People Analytics 2024 September 5-6, 2024, Prague, Czechia The International Conference on Talent Acquisition and People Analytics provides a platform for academic scientists, researchers, and scholars to exchange knowledge and share research findings in the field. This interdisciplinary conference facilitates discussions on the latest innovations, trends, and challenges in Talent Acquisition and People Analytics. Join leading experts, practitioners, and educators to explore practical solutions and advancements in these areas. NA
Gartner ReimagineHR Conference London 2024 September 17-18, 2024, ExCeL ExCeL London | London, United Kingdom The Gartner ReimagineHR Conference 2024 will unite trailblazers, thought leaders, and industry experts to revolutionize the field of human resources. CHROs and HR leaders will explore cutting-edge insights in recruitment, development, total rewards, talent analytics, HR technology, and diversity and inclusion programs, empowering them to excel in their roles with research-backed knowledge and strategies. view event attendee data
HR Technology Conference & Exposition 2024 September 24-27, 2024, Mandalay Bay | Las Vegas, United States For 25 years, HR Tech has been the leading independent event offering a cutting-edge agenda for HR and IT professionals worldwide. With a focus on leveraging technology for HR success, the conference caters to optimizing current systems and exploring new solutions. Gain valuable insights to make informed HR system decisions that align with your organization's current and future needs. Join us to fuel your business and drive HR excellence through technology. view event attendee data
Ohio SHRM 2024 HR Conference September 25-27, 2024, Kalahari Resorts | Sandusky, United States Every year, the Ohio SHRM State Council organizes an HR conference that attracts nearly 1000 professionals from Ohio and neighboring regions. This annual event provides an excellent networking platform, connecting attendees with industry peers. Moreover, it offers a valuable opportunity to stay updated on the latest HR practices and trends, equipping participants with cutting-edge knowledge in the field. Join us to expand your network and enhance your HR expertise. NA
HR Summit London 2024 September 26, 2024, Hilton London Canary Wharf | London, United Kingdom The HR Summit is a premier platform for collaboration between HR professionals and solution providers in the industry. This highly focused event facilitates one-to-one business meetings, interactive seminars, and valuable networking opportunities. Engage with like-minded individuals, explore the latest solutions, and forge lasting business relationships. Join us to maximize your potential in the HR sector and stay ahead of the curve. NA
CUPA HR 2024 ANNUAL CONFERENCE & EXPO September 29-October 1, 2024, Orlando, Florida, United States Immerse yourself in a stimulating and energizing in-person event that features thought-provoking keynote speakers and a diverse range of concurrent sessions. This gathering provides a platform for exploring new ideas, rejuvenating your HR perspectives, and fostering valuable connections with fellow higher education HR professionals. Take advantage of this opportunity to expand your knowledge, gain fresh insights, and engage in meaningful networking within the higher ed HR community. NA
Event Name Event Date & Location Event Summary Event Attendee Data
Western Cities Conference 2024 October 2-4, 2024, Calgary, Alberta, Canada Experience the Western Cities Conference, where talented leaders and professionals unite for a unique event. Network with fellow HR professionals, learn from experts in breakout sessions, and be inspired by keynote and panel sessions. Put best practices into action and enhance your employee engagement strategy. Engage in mindful discussions, connect with culture builders, and gain new perspectives from passionate professionals shaping the future of employee engagement. NA
Maryland SHRM State Conference 2024 October 6-8, 2024, Hyatt Regency Chesapeake Bay Golf Resort | Cambridge, United States Participate in Maryland SHRM's 2024 State Conference and enhance your HR toolkit for success in the rapidly evolving HR landscape. Immerse yourself in three exciting days of dynamic presentations by industry leaders, attend valuable breakout sessions, explore innovative resources from exceptional sponsors, and network with top HR professionals. Don't miss this chance to advance your skills and stay ahead in the field of HR. NA
Employee Benefits Live 2024 October 2024, ExCeL London | London, United Kingdom Employee Benefits Live 2024, is the premier event for directors, managers, HR professionals, and rewards experts. With a 25-year history, they bring together industry leaders to tackle the challenges in HR, people, and reward strategies. The editorial-driven conference program offers practical advice, inspiration, and top tips from renowned speakers. Explore over 90 suppliers showcasing innovative products and services to attract, retain, reward, and motivate employees. From benefits solutions to HR technology, Employee Benefits Live 2024 has everything you need. NA
HR Leadership Executive Summit 2024 October 6-8, 2024, TBA This event is a collaborative experience designed to enhance the skills of top HR executives. The event is tailored for Chief Human Resource Officers, Chief People Officers, Chief Talent Officers, and other HR leaders in talent management, learning, and leadership development. Attend to engage in discussions on pressing topics that are reshaping HR's role as a business driver, establish meaningful connections with fellow senior-level executives, and benefit from a strategically curated program that aligns with your organizational strategy. NA
WI State SHRM Conference 2024 October 9-11, 2024, Kalahari Resort & Conference Center | Baraboo, United States The annual conference where top talent leaders from across the country gather to share their expertise in various areas of Human Resources. With programming for all levels, from entry to senior leadership, we cover topics like benefits, compensation, recruitment, retention, safety, leadership, organizational development, training, and talent management. Don't miss this exceptional opportunity for education, networking, and exploring exhibit and sponsorship options. NA
31st Human Resource Summit 2024 October 9-11, 2024, Eurostars Sitges, Barcelona Join HRS24, an exclusive gathering of senior HR decision-makers, as they strive to achieve their company's HR business goals. In its 31st year, this relaxed and efficient Summit provides an opportunity to connect with peers, explore new market trends, and find partners for upcoming projects. Experience insightful keynotes from high-profile speakers, participate in strategy group sessions led by senior HR practitioners sharing real-business case studies, and engage in interactive, topic-driven workshops for actionable learning. NA
2024 HR Virginia Leadership Conference October 10-12, 2024, Omni, Richmond, VA, USA Join this dynamic in-person conference and come together as a community to celebrate achievements and ignite inspiration for the future. Discover exciting opportunities to enhance personal growth, foster meaningful connections, and shape the evolving landscape of the work world. Embrace the possibilities that lie ahead and embark on a journey of self-improvement and relationship-building. NA
The HRSouthwest Conference 2024 October 13-16, 2024, Fort Worth Convention Center | Fort Worth, United States Don't miss out on the HRSouthwest Conference (HRSWC), the top regional HR conference in the United States. With over 100 educational sessions led by thought-leading speakers, a bustling Marketplace featuring 200+ HR solutions and service providers, and numerous networking opportunities, this event is a must for expanding your knowledge and network in the HR industry. Broaden your horizons and connect with HR professionals from across the region. NA
Future of Work APAC 2024 October 15-16, 2024, Singapore Since its inception in 2019, the Future of Work USA Event has been at the forefront of exploring the latest trends and strategies in the evolving work landscape. Delve into topics such as the HR and People function, Talent Management, Workforce Planning, Frontline Workers, Workplace Transformation, HR Technology, Culture, DEI, Employee Engagement, Digital Workplace, Learning & Development, and Office Space & Design. Join to stay ahead in shaping the future of work. NA
UNLEASH World 2024 October 16-17, 2024, Paris Expo Porte de Versailles | Paris, France Experience the world's most influential HR Conference and Exhibition, where the future of work takes center stage. UNLEASH has been at the forefront of HR excellence and disruption since 2011, setting the industry standard for driving progress in human resources, learning, and recruitment. Attend the event to witness the next wave of breakthrough technologies and global innovators shaping the future of work. Don't miss this opportunity to be part of the HR revolution. view event attendee data
HR2024 Arkansas SHRM 2024 October 21-23, 2024, Hot Springs, AR, United States Immerse yourself in a rewarding learning journey at the annual Human Resources State Conference by Arkansas SHRM. Explore cutting-edge programs, hear from renowned speakers, and engage with captivating conference themes. Stay ahead of HR trends, enhance your skills, and discover new opportunities for professional growth. NA
2024 MISHRM CONFERENCE & EXHIBITION October 23-25, 2024, Devos Place | Grand Rapids, United States The MISHRM State Conference includes thought-provoking keynote presentations, and an opportunity to engage in optional pre-conference workshops and participate in two days of educational sessions. Network with industry peers and explore some of the latest HR products and services. Starting your HR journey or are you an experienced executive? This conference provides valuable learning opportunities for every level. With a choice of 40 breakout sessions, you can customize your experience, earn certification credits, and gain insights from renowned thought leaders. NA
20th Global Conference on Human Resource Management (GCHRM) October 25-27, 2024, Vancouver, Canada Bringing together specialists from academia, policy, HR, and labor law, this platform focuses on exchanging cutting-edge research and insights. The conference delves into HR management topics such as effective communication, conflict resolution, diversity, stress management, and digital skills. NA
Event Name Event Date & Location Event Summary Event Attendee Data
SHRM INCLUSION 2024 November 4-7, 2024, Denver, Colorado, United States An impactful conference dedicated to fostering a diverse, equitable, and inclusive work environment. For 75 years, SHRM and HR have collaborated to shape workplace policies, unlock talent potential, advocate for DE&I, and nurture better workplace cultures. Attend in person or virtually to gain actionable insights that drive meaningful change. Choose from levelled learning sessions tailored to address DE&I challenges at every career stage. NA

Come back soon for more events.

The post HR Conferences: The Best HR Events Guide For 2024 appeared first on Vendelux.

]]>
Virtual Events: The Best Virtual Conferences Guide for 2024 https://vendelux.com/blog/virtual-events/ Sun, 07 Jan 2024 13:00:00 +0000 https://vendelux.com/?p=12371 Virtual events provide an excellent platform to connect with industry experts, like-minded individuals, and explore new skills in a comfortable and accessible setting. For businesses, they open doors to learning about the latest trends, discovering potential partners and customers, and …

Virtual Events: The Best Virtual Conferences Guide for 2024 Read More »

The post Virtual Events: The Best Virtual Conferences Guide for 2024 appeared first on Vendelux.

]]>

Virtual events provide an excellent platform to connect with industry experts, like-minded individuals, and explore new skills in a comfortable and accessible setting. For businesses, they open doors to learning about the latest trends, discovering potential partners and customers, and generating vital B2B leads.

While it may be tempting to join every virtual event available, it’s crucial to select those that align best with your specific business goals. Choosing the right events, such as a virtual conference, virtual meeting, or virtual class, can lead to significant business success and positively impact your bottom line.

Our comprehensive guide on virtual events offers insights into various types of events, from in-person event adaptations to online classes. We provide examples of popular virtual event examples, strategies to maximize ROI using attendee data, and marketing tips to enhance your brand’s presence.

This guide will also delve into the nuances of planning virtual events, helping event planners to navigate the challenges of a virtual setting, from leveraging video conferencing platforms to creating engaging virtual activities. Whether you’re hosting a sales meeting, a virtual job fair, or a social event, understanding how to effectively engage virtual attendees, involve people interacting through breakout rooms or live streams, and ensure all the materials are prepared for a seamless experience is key.

Additionally, we explore how virtual options can complement physical events, offering a hybrid model that caters to both in-person and remote teams fostering more attendee engagement.

Our guide aims to equip businesses and organizers with the knowledge and tools to successfully measure success, create memorable experiences, and harness the power of virtual events to grow and develop in an increasingly digital world.

Types of Virtual Events

In the realm of virtual events, understanding the different formats is key to selecting the right type for your goals. From webinars to virtual trade shows, each type of event offers unique opportunities for engagement and interaction. Here’s a breakdown of various virtual event types and online event ideas:

Webinars

Webinars are primarily one-way presentations, ideal for sharing knowledge through lectures and demonstrations. As a staple among virtual event ideas, they are effective in lead generation and enabling attendees to engage with your brand in a virtual setting.

Online Meetups

These smaller-scale online events offer an intimate platform for discussing topics, networking, and idea exchange among like-minded individuals. They are a growing trend in the virtual events space, fostering deeper connections.

Virtual Conferences

Virtual conferences, spanning multiple days, provide a comprehensive online experience. Attendees can learn from industry leaders through keynote speeches, panel discussions, and interactive workshops, all in a virtual format.

Summits

Similar to virtual conferences but with a more intimate focus, summits facilitate in-depth conversations and interactive participation, making them increasingly important for specific industry discussions.

Networking Events

In the virtual world, networking events are crucial for building meaningful connections. They often feature innovative engagement tools, like virtual happy hours or breakout sessions, to encourage attendee interaction.

Virtual Trade Shows

These events replicate the experience of physical trade shows in a virtual space. They provide a platform for showcasing products and services and connecting with potential partners and customers, utilizing event technology to simulate a physical event atmosphere.

Preparing for these events involves understanding the nuances of virtual event organizers, utilizing video conferencing platforms, and considering post-event follow-up strategies. Whether it’s an online course, virtual social event, or a live event turned virtual, each type offers unique ways to engage attendees and encourage active participation.

With the rise of remote work, the distinction between an in-person events and virtual ones has become increasingly blurred, leading to the emergence of hybrid events. Virtual events, therefore, offer diverse and flexible options for event organizers and attendees alike, from virtual meetings to online socials, making them an essential part of modern event planning.

Virtual Events Marketing Strategy

Event marketing can be a powerful tool to build your brand and reach new customers. To get the most out of virtual events, it’s important to focus on a data-driven approach and leverage technology to engage with attendees. With this approach, you can minimize potential risks and maximize your return on investment (ROI).

Virtual Events Marketing Strategy

Do thorough research before deciding which virtual event to attend. Ask yourself what your goals are, who your target audience is, and how you can use the event to reach them. Ensure the virtual event aligns with your business objectives and you make the most of each event; otherwise, you just waste resources and time.

Once you have a list of events that meet your requirements, event intelligence can help gain insights into attendees’ demographics and interests. This data will help you select the event that most effectively supports your B2B marketing strategy.

You can utilize attendee data to maximize the reach of your event. Event analytics can provide valuable insights into who attended, what they were interested in, and how they interacted with your brand. These insights can help personalize your message and increase engagement with potential customers.

To make the most of virtual events:

  • Focus on building relationships with attendees and creating an engaging experience.

  • Use technology to deliver personalized messages, offer interactive content, and measure engagement.

  • Invest in event marketing tools that can help you automate processes and improve communication.

Virtual Event Attendee Data

Attendee data provides valuable insights into the success of virtual events. It helps you measure your event’s effectiveness and understand attendees’ behavior, interests, and preferences.

Event intelligence platforms, like Vendelux, leverage artificial intelligence and machine learning algorithms to capture data from virtual events and provide insights into attendee behavior. It provides detailed information such as the number of attendees, how long they spent at the event, and what topics or sessions were most popular. You can use this data to create a tailored marketing strategy and optimize future virtual events.

By utilizing real-data monitoring, AI, and historical data, Vendelux can make precise predictions about event attendees, which can help eliminate worries regarding meeting objectives. With this B2B data, marketers can formulate their virtual event strategy and ensure their message resonates with their target audience.

Empower your marketing teams with insights based on data, which enables them to maximize the benefits of virtual events. For example, use the data to craft personalized campaigns and target sponsors with similar audiences. This way, you can build lasting relationships with sponsors that can help you reach new customers and drive business growth.

Virtual Events Intelligence

Best Virtual Events

2024 is set to be a big year for virtual events, with many interesting opportunities and options. From immersive virtual conferences and summits to engaging networking events, there are plenty of virtual events to choose from.

As an event marketer, staying up-to-date with the latest trends is essential to stay ahead of the competition. You can learn about innovative virtual experiences, upcoming events, and the latest technologies being used in event marketing.

Keep an eye out for new virtual experiences and use the data to create a tailor-made marketing strategy to maximize the impact of your virtual events.

2024 is sure to be a year full of opportunities for event marketers, and with the right data-driven approach, you can ensure your virtual events are an outstanding success. We’ve put together some of the best virtual events to give you an idea of what’s out there.

Here are a list of the best upcoming virtual events:

Event Name Event Date Event Summary Event Attendee Data
Trust Enablement Summit January 23-25, 2024 Trust Enablement Summit is a sales enablement event offering a global enablement workshop series. In addition to the workshops, the event will also feature sessions and roundtables about real challenges and solutions. The event features interactive capability, global and time-zone-friendly structures, affordability, diversity, and inclusivity. Presently, the sessions and details speakers are coming soon. The 2023 event covered topics like performance under pressure, partner enablement, supporting more than 1,000 sellers, customer success enablement, and fixing content credibility and revenue impact. NA
Event Name Event Date Event Summary Event Attendee Data
The Virtual MarTech Summit APAC February 21, 2024 The Virtual MarTech Summit gathers the best minds in modern marketing technology to illustrate unique company pain points, breakthroughs, and triumphs. The event anticipates over 800 attendees, 20 speakers, and 6 sessions. There will be fireside chats, panel discussions, and expert talks. Discussion topics include community marketing, gamification, social media and influencer marketing, CX, personalization, UGC, and digital acceleration. Guest speakers work in a cross-section of industries. NA
HR Tech Conference & Exposition February 27-29, 2024, online HR Tech Conference & Exposition unites thousands of forward-thinking HR leaders to discuss current trends and best practices for using technology. The event will have keynotes from leading HR experts, data and tactic-rich case studies, fast-moving talks, networking, and more. The online event is free to qualified HR professionals. The virtual platform will also include an exhibition of HR solution providers. There will also be free recertification credits and AI-powered peer-to-peer matchmaking. View event attendee data
Developer Week February 27-29, 2024 Developer Week stands as the foremost conference for developers and engineers, offering a dual-track summit tailored for executives and managers. This event is centered on learning technical leadership best practices and engaging in peer-to-peer education and thought leadership on technology management. The 2023 edition featured keynotes, workshops, open discussions, networking sessions, and more. It covered a range of topics, such as the full software development lifecycle, managing technical debt, data storage and processing, security for ASP.NET developers, and quantum computing. view event attendee data
Social Media Strategies Summit February 27-29, 2024 Master the essentials of a successful social media strategy to elevate your brand, regardless of your resources. Learn from diverse case studies, evaluate your current social media effectiveness, and understand how to better engage your audience. Gain valuable insights and ideas from expert speakers to enhance your online presence. Equip yourself with a wealth of tools, resources, and connections to keep your social media tactics current and impactful. NA
Event Name Event Date Event Summary Event Attendee Data
The Forum's Annual Conference March 6-7, 2024 The 20th Annual Conference to upskill, network, and share knowledge with international educators from across the globe. Attendees will discuss emerging trends and hot topics and network with peers. There will be over 90 sessions. The sessions focus on 10 topics, including global online learning, research and data collection, student learning and development, and professional development and training. In-person attendees will have access to workshops. NA
Tech Lead Conf June 15-19, 2024 Tech Lead Conf anticipates having over 5,000 lead engineers and techs gather to discuss career growth, leadership, and seniority in tech. There will be 2 tracks and 20 engineers, managers, and HR representatives from leading companies to talk on related topics about careers and soft skills. Attendees will learn how to rise in senior levels and get more influence in the company. Some covered topics include mastering interviews, full-stack growth, and team/tech leadership. There will be discussions, Q&As, and networking opportunities. NA
World Education Summit March 18-21, 2024 World Education Summit unites over 85,000 educators from over 87 countries to learn from over 400 sessions and 400 speakers. The event offers high-impact, cost-effective professional learning and content access post-event for a whole year. There will be seven themes that include leadership, assessment & curriculum, human potential, and future of learning. Some discussion topics include the future classroom, school environment and leadership, successful inclusion of gifted learners, and leading transformational change. There will be 12 virtual stages, including paradigm shifters, brave leaders, legacy, training, passionate practitioners, and research bites. NA
MarTech Conference Spring March 19-20, 2024 MarTech Conference Spring strives to help over 60,000 marketers drive sales, improve lead quality, and boost conversions with privacy-first personalization. There will be keynotes, live Q&As, expert-led sessions, data-rich case studies, and dozens of marketing technologies that streamline operations and boost profits. Some discussion topics include data management solutions, automated execution, AI, satisfying privacy requirements, and delivering highly personalized experiences. The event is free, online, and offers instant on-demand access. NA
SAP Concur Fusion March 21, 2024 (Americas, EMEA, APAC) SAP Concur Fusion invites investors and those interested in investing in SAP Concur to learn more about solutions and empowerment to influence organizational change. Attendees can access educational and training opportunities, engage with and expand their community, and get inspired for the future. There will be keynote sessions, Q&As, networking, breakout sessions, a reporting hub, and more. The virtual agenda includes mitigating risk, controlling travel spend, AP automation, and more. View event attendee data
Event Name Event Date Event Summary Event Attendee Data
DTCx7 Global April 3-4, 2024 DTCx7 is the largest virtual eCommerce event, inviting attendees to discuss and learn efficiency and how to do more with less. The event emphasizes that most success is leveraging tools that help with the customer experience and logistics to streamline processes and decrease costs. Focus areas in the event include omnichannel, robust strategies, innovative technologies and trends, and industry peer networking. Discussion topics include the power of storytelling, inventory management, customer loyalty techniques, and AI influence. Attendees include eCommerce founders, senior leadership, experts, technologists, marketers, managers, customer support specialists, and more. NA
Social Media Strategies Summit - First Responders 2024 April 10-11, 2024 Social Media Strategies Summit - First Responders 2024 is a premier social media event for public safety professionals and first responders. Attendees will learn from a mix of industry leaders who will share the proven social media strategies they use to grow their agency's online communities. The event will offer peer networking, experience sharing, strategy learning, live chats, Q&As, and more. Attendees include first responders, command staff, and professionals who manage social media, such as individuals in community affairs, media relations, communications, administrative support, digital engagement, and more. NA
OnCon Executive Leadership Virtual Summit 2024 April 22-23, 2024 OnCon Executive Leadership Virtual Summit 2024 is for top executives to participate in 12 tracks that accommodate 100 participants in an intimate environment tailored for c-level and executive leadership individuals. Some tracks include CMO, CHRO, CFO, COO, CIO/CTO, data and analytics, and general counsel. Track discussion topics include leadership mindset in the new normal, brand refreshes, recruitment initiatives, data ethics, and maximizing ROI on a budget. Awards will be given to recognize the top executives voted by peers. NA
DigiMarCon Canada West April 25-26, 2024 DigiMarCon Canada West is western Canada's premier digital marketing, media, and advertising conference and exhibition. The event covers topics like the best digital marketing practices, the latest trends, practical solutions, strategy and networking, and the next generation of technology and innovation (Internet, mobile, AdTech, MarTech, and SaaS tech). There will be over 30 featured topics, including omnichannel marketing, social commerce, data science, web analytics, growth hacking, conversion rate optimization, and UI/UX design. Attendees will enjoy keynotes, expert panels, networking opportunities, and more. View event attendee data
Event Name Event Date Event Summary Event Attendee Data
B2B Summit North America May 5-8, 2024 B2B Summit North America is a B2B event helping companies navigate the B2B landscape with purpose and skill. Ensuring that sales, marketing, and product all work together towards shared goals and objectives. The event will consist of over 100 role-based sessions, case studies, keynotes, panel discussions, fireside chats, networking opportunities, and more. Attendees include marketing, sales, product leaders, and other B2B professionals. Event content themes include lifecycle revenue marketing, B2B digital marketing, buyer experience research, and revenue engine alignment. Key topics include account-based marketing, content strategy, marketing operations, sales enablement, and customer advocacy. View event attendee data
Developer Week Management 2024 May TBA, 2024 Developer Week Management joins over 2,000 developers, architects, and executives for a fully immersive education and innovative experience. Attendees include engineering managers, dev team leads, and technical executives (VP, director, CTO, CXO). The event will have over 6 tracks, 40 speakers, and 7 technical keynotes. There will also be a virtual expo with over 15 technologies and tools, product demos, and 1:1 topic-focused networking. Attendees will learn and gain insights from top engineering leaders about team management, best practices, developer tools, and technology decision-making. NA
The Change Leadership Conference May 29, 2024 The Change Leadership Conference is committed to helping professionals and organizations lead and respond to change. The event is Canada's premier learning and networking event on leading change. The event's topic discussions include diversity and inclusion, the future of change, sustainability, mental health and wellness, and workplace disruption. The event anticipates over 300 attendees, 18 speakers, and 25 organizations. Attendees include leaders, managers, change practitioners, professionals, and change leaders. There will also be virtual exhibition areas. View event attendee data
Event Name Event Date Event Summary Event Attendee Data
Moz Con June 3-4, 2024 Moz Con gathers a lineup of extraordinary speakers who are ready to share their top tips to help attendees navigate the obstacles challenging marketers today. The content covers next-level tactics, from ranking higher in today's search landscape to making data-driven marketing decisions. Attendees include SEO professionals, marketers, executives, business leaders and owners, and others associated with the marketing industry. There will be expert discussions, networking opportunities, and live-stream access. Some discussion topics include ChatGPT, the latest ranking factors, and algorithm updates. NA
Developer Week Europe June, 2024 Developer Week Europe is Europe's largest developer and engineering conference. The 2-track summit is for executives and managers to discover technical leadership best practices and peer-to-peer education and thought management on technological management. The 2023 event included keynotes, workshops, open talks, networking opportunities, and more. Previous discussion topics include full software development lifecycle, technical debt, storing and processing data, security for ASP.NET developers, and quantum computing. NA
Platform Con 2024 June 10-14, 2024 Platform Con 2024 celebrates its community of over 15,000 platform engineers. There will be 169 talks, over 40 hours of recordings, and 22,000 attendees. The talks include platform stories, design, tech, and culture. Event discussion topics include the platform journey, key design considerations, product management, and c-level perspectives. Attendees will join thousands of platform engineers, discuss new trends and tooling with over thousands of platform practitioners, and engage with more than 200 speakers in dedicated channels or direct DMs. NA
SMX Advanced - Online June 11-12, 2024 SMX Advanced - Online provides expert-level search marketing that is advanced, actionable, and free. It is a part of the largest, most effective digital marketing channel, helping marketers attract new customers, outperform competitors, and grow businesses. The event will explore critical issues like customer expectations, user experience, AI, machine learning, passage rank, and more. Attendees can expect to learn sophisticated, brand-safe, actionable tactics to deliver more qualified traffic, drive revenue, and stay above the competition. There will be tactic-rich sessions, live Q&As, keynotes, and more. NA
Social Media Strategies Summit June 11-14, 2024 Master a successful social media strategy to elevate your brand, utilizing cross-industry insights and comprehensive audits of your current efforts. Understand how to identify and engage your audience effectively, enhancing your online presence. Gain inspiration and practical tools from leading experts, leaving with actionable ideas and a network of resources to refresh and sustain your brand's social media initiatives. NA
DigiMarCon Latin America 2024 June 20-21, 2024 DigiMarCon Latin America 2024 is Latin America's premier digital marketing, media, and advertising conference and exhibition. The event aims to inspire, challenge, and transform attendees and their businesses. There will be keynotes, presentations, networking, workshops, interactive breakout sessions, hands-on product demos, and more. Discussion topics include user-generated content, web analytics, omnichannel, personalization and privacy, and various marketing strategies. Attendees include anyone operating in the digital community: executives, professionals, web and mobile strategists, web project managers, entrepreneurs, senior marketers and branders, and more. NA
Event Name Event Date Event Summary Event Attendee Data
DigiMarCon America 2024 July 1-2, 2024 DigiMarCon America 2024 is the premier digital marketing, media, and advertising conference and exhibition in America. Attendees gather to hear from thought provoking speakers, gain insight in emerging strategies and technology, and network with leaders and peers. Featured topics include social commerce, mobile marketing, behavioral and neuromarketing, web analytics, visual and voice search, UI/UX design, SEO, predictive analytics, and CRO. Attendees include innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web and mobile strategists, web project managers, business leadders, agency executives and teams, and anyone else who operates in the digital community. There will be keynote presentations, breakout sessions, workshops, hands-on product demonstrations, and more. NA
DigiMarCon Hawaii July 18-19, 2024 DigiMarCon Hawaii is a premier digital marketing, media, and advertising conference in Hawaii. The event aims to discuss and teach the best practices in digital marketing, the latest trends, practical solutions, strategy, and networking. Additionally, attendees can check out the next generation of technology and innovation like internet, mobile, AdTech, MarTech, and SaaS technology. There will be keynotes, case studies, strategy sessions, networking, and more. Some featured topics include content marketing, UI/UX design, user-generated content, programmatic advertising, smarketing and customer experience, and big data. Attendees include entrepreneurs, digital executives, web and mobile strategists, senior marketers, innovators, business developers, and anyone who operates in the digital community. NA
#Product Con Online July 2024 #Product Con is a cutting-edge virtual event covering the hottest topics in product management and highlighting product leaders from diverse backgrounds. Guest speakers include inspirational heads of products, VPs, and CPOs from tech giants like Amazon, Netflix, and Spotify. There will be presentations, accessible slides, interactive features, networking, and virtual booths. Discussion topics include scaling beyond accommodation at speed, automated product management, and product innovation. Event attendees include product managers, directors, senior leaders, heads, VPs, and CPOs. NA

come back soon for more events.

Event Name Event Date Event Summary Event Attendee Data
HighEdWeb 2024 Annual Conference September 22-25, 2024 HighEdWeb 2024 Annual Conference is an event for higher ed professionals across all departments and divisions who want to explore the web and digital roles in their organization. There will be over 100 sessions consisting of programming, marketing, content, design, social, and development information. Attendees will also enjoy networking opportunities and an expo hall to discover products and services to help advance learning institutions. The event will also consist of keynotes and group discussions. NA
MarTech Conference Fall September 24-25, 2024 MarTech Conference Fall is an event to discover market-defining solutions with the tools, technologies, and tactics needed to organize critical marketing. The free event offers tactics-rich sessions led by real-world marketers and successful brands. Attendees can expect to discover cutting-edge marketing technologies that save time, streamline operations, and boost profits. Some discussion topics include B2B marketing, digital transformation, GA4, marketing automation, identity resolution, and customer data platform (CDP). Attendees include marketing specialists, professionals, executives, managers, directors, c-level and presidential staff, and more. NA
Mining Summit September 26-27, 2024 The 5th FT Mining Summit brings together top miners, investors, financiers, and policymakers for a series of insightful keynotes and engaging debates. Facilitated by FT moderators, the summit will explore crucial industry issues such as managing supply and demand, dealing with geopolitical challenges, restructuring portfolios, and more, setting the stage for the upcoming LME week. View event attendee data
Event Name Event Date Event Summary Event Attendee Data
GURU Conference 2024 October 2024 GURU Conference 2024 is the world's largest virtual email marketing conference that is free and anticipates gathering over 20,000 marketers. The conference is designed to help attendees exceed current strategies with actionable advice that can be deployed same day, supported by a deep pool of real-time user data. Additionally, attendees will share the latest digital trends, email best practices, and emerging tools to enhance marketing performance. The event tracks include email deliverability, design trends, B2B, avoiding pitfalls, quick tips, B2C, emerging tools, and platforms. NA
Energy Transition Summit October 22-24, 2024 Energy Transition Summit is an event to focus on accelerating the transition to clean, secure, and affordable energy. The event anticipates over 25 sessions, 75 speakers, 370 attendees, and 55 represented countries. Attendees include senior energy, finance, government figures, and business leaders navigating the transition to clean, secure, and affordable energy. View event attendee data
2024 ANA Masters of Marketing Conference October 22-25, 2024 The 2024 ANA Masters of Marketing Conference is a marketing event focused on helping attendees and exhibitors connect with peers from businesses, large and small, to expand personal networks and spheres of influence. Attendees can also advance marketing knowledge to drive sustained growth for brands and companies. The virtual event allows for remote participation that is AI-powered for a matchmaking service using natural language processing, advanced algorithms, and deep neural networks to learn about personal goals and interests. There will also be sessions and awards. Attendees include marketing specialists, professionals, senior executives, and others associated with the marketing industry. View event attendee data
Event Name Event Date Event Summary Event Attendee Data
DeveloperWeek CloudX November 12-14, 2024 DeveloperWeek CloudX 2024 stands as the leading global conference on cloud computing, specifically designed for developers, engineers, and technical leaders. The event includes more than 50 exhibiting partners and 2,500 virtual attendees. NA
SMX Next November 13-14, 2024 SMX Next is an expert-led search marking training event. The event is for search marketing experts, professionals, leads, executives, entrepreneurs, and more. The event discusses topics like algorithm updates, SERP feature changes, automation, the death of third-party cookies, and Google analytics 4. The program includes keynotes, tactic-rich sessions, and live Q&As. Event themes include future-forward strategies, deliver ROI, drive SEO, and PPC success. Guest speakers include Ashley Fletcher, VP of marketing of Adthena, and Owen Ray, the director of content marketing for Invoca. NA

Come back soon for more events.

The post Virtual Events: The Best Virtual Conferences Guide for 2024 appeared first on Vendelux.

]]>
Supply Chain Conferences: The Best Logistics and Supply Chain Events in 2024 https://vendelux.com/blog/supply-chain-conferences/ Tue, 02 Jan 2024 13:00:00 +0000 https://vendelux.com/?p=14598 Supply Chain Conferences: An Introduction In an era marked by global interconnectivity and rapid business changes, supply chain conferences are increasingly vital for: Gaining insights into evolving supply chain trends; Expanding knowledge in supply chain management and logistics; Networking with …

Supply Chain Conferences: The Best Logistics and Supply Chain Events in 2024 Read More »

The post Supply Chain Conferences: The Best Logistics and Supply Chain Events in 2024 appeared first on Vendelux.

]]>

Supply Chain Conferences: An Introduction

In an era marked by global interconnectivity and rapid business changes, supply chain conferences are increasingly vital for:

  • Gaining insights into evolving supply chain trends;

  • Expanding knowledge in supply chain management and logistics;

  • Networking with supply chain leaders and professionals;

  • Showcasing innovative solutions in supply chain optimization;

  • Collaborating on projects to improve efficiency and resilience;

  • Discovering new business opportunities and partnerships;

  • And much more!

In 2024, supply chain professionals have a diverse array of conferences to choose from, including virtual, hybrid, and physical formats.

This article explores various supply chain conferences, utilizing attendee data, careful planning, and highlighting the standout events of 2024.

Let’s dive in!

Different Types of Supply Chain Conferences

The supply chain field is vast, encompassing everything from procurement to logistics conferences. Here’s a look at these industry events for supply chain management professionals:

Supply Chain Summits

Summits bring together leaders, professionals, and academics to discuss the global supply chain landscape:

  • Keynote Speakers: Industry leaders share insights and forecast future trends.

  • Panel Discussions: Thought leaders debate on challenges and innovations in the supply chain sector.

  • Networking: Opportunities to connect with peers, industry experts, and potential partners.

Logistics and Supply Chain Expositions

These events are perfect for witnessing the latest in logistics and supply chain management:

  • Product Showcases: Companies unveil new tools and solutions for supply chain optimization.

  • Live Demos: Experience the latest in supply chain technology and software.

  • Networking: Connect with innovators, experts, and potential business partners.

Workshops for Supply Chain Professionals

Focused on practical skills and knowledge:

  • Interactive Sessions: Covering topics from inventory management to risk mitigation.

  • Deep Dives: Detailed exploration of specific supply chain challenges and solutions.

  • Certifications: Many offer credentials, enhancing professional development.

Specialized Supply Chain Conferences

Often focused on specific sectors like the food and beverage industry, retail, or manufacturing:

  • Industry-Specific Discussions: Tailored content relevant to specific supply chain aspects.

  • Case Studies: Real-world examples of supply chain successes and lessons learned.

  • Networking: Meet professionals and leaders from your specific industry sector.

Choosing the Best Supply Chain Conferences

Selecting the right conference depends on:

  • Alignment with Objectives: Identify what you aim to achieve – knowledge, networking, or both.

  • Research: Evaluate the conference’s history, speaker lineup, and attendee feedback.

  • Budget and Location: Consider the costs and accessibility of the event.

Supply Chain Conference Marketing Strategy

Effectively marketing your company at supply chain conferences is more than just making an appearance; it’s about strategically engaging with the right audience to maximize return on investment (ROI). Utilizing Vendelux can provide crucial insights into the attendee list, enabling targeted and meaningful networking.

In the landscape of 2024, choosing the right supply chain events is key to ensuring time and resources are well-spent. The range of conferences varies greatly, from large-scale events like the Global Supply Chain Summit to more niche gatherings like the Retail Supply Chain Conference. Each offers a unique environment and audience, making it imperative to select ones that align with your business goals and target demographic.

For a more effective supply chain event marketing strategy, consider the following tips:

Identify Your Objectives

Before registering for a conference, clearly define your goals. Are you there to learn, showcase your brand, network, or a combination of these? Understanding your purpose helps in choosing events that align with your company’s objectives and values.

Craft a Compelling Message

Supply chain conferences are hubs of innovation and emerging trends. To stand out, develop a concise and impactful pitch that embodies your brand’s essence. A memorable message can not only engage attendees but also open doors to future business opportunities.

Exude Confidence

The world of supply chain and logistics can be overwhelming with its array of sessions, discussions, and expert panels. However, it’s important to remember your place in this ecosystem. Present your brand with confidence and pride, as the way you represent yourself can be just as powerful as your product or service.

Engage Proactively in Networking

Merely attending these events is not enough. Supply chain conferences are ripe with opportunities for connecting with business leaders, potential partners, clients, and industry mentors. Be proactive in initiating conversations, discussing your brand, and exploring collaboration possibilities. Each interaction could be the beginning of a valuable business relationship.

By following these strategies and leveraging tools for event intelligence, your attendance at supply chain conferences can yield significant benefits, enhancing your brand’s visibility and contributing to business growth.

Supply Chain Conference Insights

Supply Chain Conference Insights

Attending a supply chain conference without a clear understanding of who will be there can feel like navigating a complex network without a map. This is where advanced tools like Vendelux become indispensable.

Imagine dedicating significant time and resources to prepare for a conference, only to realize you’ve missed opportunities to connect with key players in the industry. Vendelux eliminates this uncertainty by providing detailed insights into the demographics of conference attendees. This allows you to identify who will be present before the event, enabling you to strategically plan your networking efforts.

The advantage of this approach is clear: maximizing the effectiveness of your conference participation and gaining a competitive edge. Networking is no longer left to serendipity. With Vendelux, each interaction becomes a calculated step towards achieving your business objectives, whether it’s forging new partnerships, learning from industry leaders, or promoting your brand.

By leveraging Vendelux’s data-driven insights, you can:

  1. Identify Key Attendees: Know in advance who will be at the conference, including potential clients, industry experts, and influencers.

  2. Tailor Your Strategy: Align your networking goals with the profiles of attendees, ensuring that every conversation is relevant and productive.

  3. Schedule Meetings in Advance: Use Vendelux’s tools to set up meetings before the conference begins, making the most of your time there.

Planning for Supply Chain Conferences

Planning for Supply Chain Conferences

Planning effectively for supply chain conferences is crucial for maximizing the benefits of your participation. Utilizing digital tools for coordination is a pivotal step in ensuring that your sales and marketing teams are well-aligned and operate cohesively.

Here’s how a well-structured planning approach can look:

  1. Utilize Digital Event Planners: Digital tools like Vendelux are instrumental in streamlining the planning process. These tools can provide a clear view of upcoming supply chain events, including detailed insights into who will be attending.

  2. Set Clear Goals and Plans: For each event, outline specific objectives and strategies. This could range from networking targets to specific presentations or workshops you plan to attend. Clearly articulating these goals ensures that every team member understands their role and what’s expected.

  3. Align Sales and Marketing Efforts: Coordination between sales and marketing is key. Both teams should have input in the planning process, ensuring that strategies are aligned and complement each other. For instance, while marketing might focus on brand visibility and lead generation, sales can concentrate on nurturing these leads and establishing meaningful connections.

  4. Maintain a Visual Calendar: A visual calendar is an effective tool for keeping track of various events and deadlines. This helps in managing your schedule efficiently, avoiding overlaps, and ensuring adequate preparation time for each conference.

  5. Involve All Team Members in Planning: Involving all relevant team members in the planning process fosters a collaborative environment. Each member brings unique insights and ideas, contributing to a more comprehensive and effective conference strategy.

  6. Budgeting and Resource Allocation: A critical aspect of planning is budgeting and resource allocation. Ensure that your financial and human resources are allocated in a way that maximizes your return on investment at these conferences.

  7. Review and Adapt: Finally, after each event, review the outcomes against your set goals. This evaluation will help you refine your strategies for future conferences, ensuring continuous improvement and adaptation to changing market dynamics.

By following these steps, you can ensure a well-coordinated, goal-oriented approach to attending supply chain conferences, thereby maximizing the opportunities these events present for business growth and industry engagement.

Best Supply Chain Conferences to Attend in 2024

2024 promises numerous exciting supply chain events, covering topics like resilient supply chain strategies, supply chain profitability, and the latest in logistics technology.

Here are a list of the best upcoming supply chain conferences:

Event Name Event Date & Location Event Summary Event Attendee Data
JumpStart 2024 January 22-24, 2024, The Waverly Hotel, Atlanta | Atlanta, United States Experience the ultimate supply chain education conference, Jump Start 2024. Join us for three action-packed days of exploring cutting-edge innovation and industry best practices. This annual event provides a comprehensive 360-degree view of the driving forces behind the supply chain ecosystem. Immerse yourself in logistics and supply chain education as we showcase the latest trends and strategies employed by global leaders. Attracting a diverse range of middle-to-senior-level decision makers, responsible for the smooth flow of both domestic and international freight, this conference is a must-attend for anyone involved in the field. view event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
Manifest 2024 February 5-7, 2024, Caesars Forum | Las Vegas, United States Get ready for Manifest 2024, the ultimate gathering that brings together the entire ecosystem of Fortune 500 global supply chain executives, logistics service providers, innovators, and investors. This premier event takes center stage in showcasing the latest advancements in logistics technology and end-to-end supply chain solutions. Prepare to be immersed in an unparalleled experience, where you'll have unprecedented access to the brilliant minds and cutting-edge technologies that are revolutionizing the way the world moves. view event attendee data
Retail Fulfilment Summit 2024 February 21-22, 2024, Melbourne Convention & Exhibition Centre, Australia The 9th Annual Retail Fulfilment Summit (RFS) is your gateway to navigating the evolving retail landscape. Join us to unlock insights, strategies, and innovations shaping the future of retail fulfilment. From operational efficiency and sustainability to elevated customer experiences and technology integration, industry leaders will share their experiences, helping chart a course for success in this transformative era. Don't miss this opportunity to stay ahead in the dynamic world of retail. view event attendee data
LINK: The Retail Supply Chain Conference 2024 February 25-28, 2024, Dallas, Texas, United States Welcome to the Retail Supply Chain Conference, the ultimate destination for supply chain executives seeking connections, knowledge, and insights into leading best practices. Join us and discover the esteemed retailers who have previously attended, showcasing their success stories. Our programming is thoughtfully crafted by experienced retail supply chain executives, ensuring a valuable and extraordinary learning experience. Immerse yourself in engaging discussions on hot topics, delve into enlightening case studies, and much more. LINK, our conference platform, offers a plethora of retailer-led breakouts, interactive round tables, inspiring keynote sessions, and engaging startup pitches. view event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
TPM 2024 March 3-6, 2024, Long Beach Convention & Entertainment Center | Long Beach, United States Join the premier conference for the trans-Pacific and global container shipping and logistics community. Addressing challenges faced by container shippers worldwide, this event attracts the highest-level industry professionals. Experience a week of vital networking, negotiations, and relationship building among key stakeholders in the international container shipping supply chain, including shippers, carriers, forwarders, technology providers, trucking operators, railroads, ports, terminals, and more. Don't miss out on this essential gathering of industry leaders. view event attendee data
Food Shippers of America Conference 2024 March 3-5, 2024, Hilton Bonnet Creek Orlando | Florida, United States Stay ahead of the curve with Food Shippers, your go-to resource for staying informed about crucial issues and emerging trends in supply chain optimization, modal usage, talent development, and green logistics. By becoming part of our community, you'll gain access to valuable insights and tools that will help you streamline your supply chain operations, boost efficiency, and gain a significant competitive advantage in the industry. Join us and stay at the forefront of innovation and success in the food shipping sector. view event attendee data
Leaders in Logistics Summit 2024 March 12-13, 2024, World Trade Center, Barcelona Leaders in Logistics Summit 2024 stands as the foremost event for esteemed senior professionals in parcel delivery and e-commerce logistics. This summit unites visionary leaders and innovators from the global carrier, postal operator, and retail logistics landscape. Together, they explore upcoming trends, exchange best practices, and establish transformative partnerships that shape the industry. Join this influential gathering to gain valuable insights, drive innovation, and foster collaborations that will redefine the future of logistics. View event attendee data
Mexico's Supply Chain Nearshoring Summit 2024 March 14, 2024, Querétaro Congress Center | Querétaro, Mexico Discover the advantages of aerospace manufacturing in Mexico at the Supply Chain Nearshoring Summit. This event provides a platform to learn about the benefits, engage in B2B meetings, visit manufacturing plants, and interact with experienced plant managers. Gain valuable insights, establish connections, and explore the potential of nearshoring in Mexico's thriving aerospace industry. Don't miss this opportunity to enhance your knowledge and explore new possibilities in the supply chain sector. View event attendee data
SITL 2024 March 19-21, 2024, Paris Nord Villepinte, Hall 7 | Paris, France SITL, the leading event crafted by shippers for shippers, serves as a pivotal gathering for professionals in the transport and logistics industry. Over the course of three days, manufacturers and distributors come together to explore the latest market advancements. This event brings all the key players in the transport and logistics chain, including suppliers, infrastructures, and service providers, as well as federations, economic and political entities, under one roof. SITL serves as a prominent showcase for innovative logistics and transport solutions, offering a comprehensive platform to connect, collaborate, and discover the future of the industry. view event attendee data
LogiMAT Stuttgart 2024 March 19-21, 2024, Stuttgart Trade Fair Centre | Stuttgart, Germany LogiMAT, the renowned International Trade Show for Intralogistics Solutions and Process Management, continues to raise the bar as Europe's largest annual exhibition dedicated to intralogistics. As the leading international trade fair, LogiMAT offers an extensive market overview and serves as a hub for competent knowledge transfer. Experience the latest advancements in intralogistics solutions, gain valuable insights, and connect with industry experts. Join us at LogiMAT to stay ahead of the curve and be part of the premier event shaping the future of intralogistics. view event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
The Logistics World Summit & Expo April 10-11, 2024, Mexico City, Mexico Get ready for THE LOGISTICS WORLD® | SUMMIT & EXPO, where the entire logistics industry converges to engage in business opportunities, training sessions, supplier discovery, and networking with peers. Immerse yourself in the latest advancements in logistics as you explore the offerings of over 550 exhibitors, showcasing the most comprehensive range of products and services by category. This event is a must-attend for anyone looking to stay at the forefront of the logistics world, connect with industry leaders, and discover cutting-edge solutions. NA
TIA Capital Ideas Conference and Exhibition 2024 April 10-13, 2024, JW Marriott Phoenix Desert Ridge, Phoenix, AZ, United States Welcome to the TIA Capital Ideas Conference and Exhibition 2024! Join over 1,500 of the most accomplished brokerage-based logistics professionals in North America for a remarkable four-day event filled with reconnections, networking opportunities, and valuable education. As the sole gathering dedicated to third-party logistics providers, this conference offers a unique and invaluable occasion to engage with representatives from across North America and around the world. Don't miss out on this exclusive opportunity to interact, collaborate, and gain insights from industry leaders at the TIA Capital Ideas Conference and Exhibition. NA
Scope Supply Chain Summit Las Vegas 2024 April 21-23, 2024, Aria Resort & Casino, Las Vegas, NV, United States Engage with influential thought leaders who are shaping the future of the supply chain industry at SCOPE, the premier summit that offers both in-person and virtual experiences. Join this exclusive event to connect with top industry experts and gain invaluable insights into the evolving landscape of supply chain management. Don't miss out on the opportunity to be a part of this prestigious gathering. view event attendee data
Elevate Americas 2024 April 21-24, 2024, San Diego, CA, United States Don't miss out on the chance to join Elevate 2024, where you can connect and collaborate with like-minded businesses while discovering the latest technologies that can elevate your own operations. This event offers a dynamic lineup of keynote speakers, interactive breakout sessions, enlightening product demonstrations, and engaging social events, all designed to help you take your supply chain to new heights. Elevate provides invaluable and unbiased guidance, specifically tailored to address your organization's critical priorities. Gain strategic insights, make faster decisions, and pave the way for your organization's future success at Elevate 2024. NA
Coupa Inspire Americas 2024 April 22-24, 2024, Aria Resort & Casino | Las Vegas, United States Join leaders from supply chain, procurement, finance, treasury, and IT at Coupa's annual Inspire conference. This premier event serves as a hub for connecting professionals across these disciplines, fostering collaboration and knowledge exchange. Discover the latest trends, strategies, and technologies that are shaping the future of these industries. Don't miss this opportunity to network with industry experts, gain valuable insights, and elevate your business to new heights at the Inspire conference. NA
Event Name Event Date & Location Event Summary Event Attendee Data
Gartner Supply Chain Symposium/Xpo 2024 May 6-8, 2024, Walt Disney World Swan and Dolphin Resort | Orlando, FL, United States Join the Gartner Supply Chain Symposium/Xpo™ 2024, where Chief Supply Chain Officers (CSCOs) converge to gain expert guidance, practical tools, and valuable insights from peers. Amplify your impact and accelerate business growth by unlocking the collective potential of your supply chain organization and its ecosystem. Enhance risk mitigation through improved disruption response, prioritize digital initiatives to drive growth, cultivate an inclusive talent strategy, and unlock commercial innovation while prioritizing the customer. Don't miss this opportunity to supercharge your supply chain and drive success in today's dynamic business landscape. view event attendee data
Manhattan Momentum 2024 May 13-16, 2024, San Antonio, Texas, United States Be part of the transformative Momentum 2024, where industry leaders gather to explore cutting-edge supply chain innovations that are shaping the future of retail and commerce. This conference offers a myriad of unforgettable moments, including Manhattan's visionary technology outlook, and groundbreaking discoveries showcased in the Discovery Center. Join us at Momentum 2024 to gain valuable insights, connect with industry pioneers, and be at the forefront of the latest advancements revolutionizing the world of supply chain and retail. view event attendee data
ICON 2024 May 13-16, 2024, Gaylord Texan Resort & Convention Center | Grapevine, Texas, United States Join us at ICON 2024, Blue Yonder's premier customer conference, where industry leaders will share insights on harnessing the digital edge to revolutionize fulfillment, labor, and supply chain strategies for success in today's challenging landscape. Designed specifically for supply chain and retail professionals, this event will provide the latest innovations and strategies to help teams achieve their goals in supply chain, logistics, merchandising, and commerce. Engage with inspiring keynotes and powerful content from leading brands across 140+ breakout sessions, 50+ special interest groups. View event attendee data
Richmond Logistics & Supply Chain Forum 2024 May 14, 2024, The Belfry Hotel, Sutton Coldfield, UK The Richmond Logistics & Supply Chain Forum is set to bring together 120 senior logistics and supply chain decision-makers alongside 50 suppliers offering innovative supply chain products and solutions. This forum aims to foster a sense of community among peers, enabling powerful networking opportunities, long-term business relationships, and access to insightful industry speakers in our CPD accredited conference program. Join us to connect, learn, and grow alongside industry experts at this impactful event. view event attendee data
LogiSYM Asia Pacific 2024 May 15-16, 2024, Singapore Expo | Singapore Experience a dynamic journey of networking and exploration at LogiSYM Asia Pacific 2024, starting from our engaging pre-conference kickoff to our vibrant closing party. Connect with like-minded attendees and discover new possibilities throughout the event. The conference sessions at LogiSYM are thoughtfully designed to offer flexibility, enabling you to select sessions that align with your organization's priorities. Delve into pragmatic, real-world insights that transcend Logistics & Supply Chain sectors, providing you with invaluable knowledge and actionable takeaways. NA
2024 Georgia Logistics Summit May 16, 2024, Savannah, GA, USA The Georgia Logistics Summit has emerged as a key event in the Southeast, dedicated to logistics and supply chain matters. Year after year, the summit unites influential speakers representing prominent shippers, infrastructure leaders, and economic development professionals in the state. Additionally, attendees can expect keynote addresses from renowned global companies that specialize in supply chain management. As an essential gathering, the Georgia Logistics Summit fosters knowledge exchange and collaboration within the industry. NA
Event Name Event Date & Location Event Summary Event Attendee Data
WERC Annual Conference 2024 June 2-5, 2024, Dallas, Texas, United States WERC (Warehousing Education and Research Council) brings you face-to-face with industry innovators and visionaries who possess the expertise and resources to equip you with the necessary knowledge, tools, and strategies for maintaining a competitive edge. Addressing a wide range of topics, including labor management, data challenges, and the rapid expansion of e-commerce, no challenge is left unexplored. By engaging in these discussions, you will gain fresh insights and forge deeper connections to enhance your team's capabilities and optimize your operations. NA
The Future of Supply Chain June 2024 June 4-5, 2024, Georgia International Convention Center, Atlanta, GA, United States Immerse yourself in the world of digital transformation at The Future of Supply Chain conference, where industry leaders showcase how they are revolutionizing supply chain management. Discover firsthand insights, future trend predictions, and emerging technologies shared by the brightest minds in transportation, logistics, and supply chain industries. Engage in stimulating discussions, rapid-fire demos, interactive sponsor kiosks, and more, all presented in the unique and engaging FreightWaves style. NA
Home Delivery World - Retail Logistics Exhibition and Conference 2024 June 5-6, 2024, Pennsylvania Convention Center | Philadelphia, United States Home Delivery World USA has expanded its scope to encompass all facets of the retail logistics and supply chain journey. From efficient inventory management and fulfilment in warehouses to seamless delivery experiences at the customer's doorstep, this conference and exhibition cover it all. Emphasizing revolutionary solutions for autonomous technologies, delivery services, grocers, retailers, manufacturers, and warehousing, the event focuses on the crucial final mile of the process. Join us to explore groundbreaking advancements and strategies that will shape the future of home delivery and transform the customer experience. view event attendee data
TMSA ELEVATE 2024 June 9-11, 2024, New Orleans, LA, USA Experience the power of TMSA ELEVATE, where the transportation and logistics industry's foremost sales and marketing talent converge for two days of inspiration, knowledge-sharing, and impactful networking. Immerse yourself in thought-provoking keynotes, engaging breakout sessions, and connect with influential industry figures. Discover proven strategies and tactics that sales and marketing professionals can leverage to boost company revenue and personal success. Join us at TMSA ELEVATE and empower yourself with the tools and insights to drive exceptional results for your organization and personal growth. NA
Connections 2024 June 24-26, 2024, The Broadmoor | Colorado Springs, United States Experience the ultimate conference for collaborative supply chain intelligence at Connections. Produced annually by SMC³, this three-day event offers a prime setting for high-quality networking, invaluable industry education, and cutting-edge insights. Attendees, including carriers, shippers, logistics service providers, and technology providers, return to Connections year after year for its unparalleled networking opportunities, top-notch presentations, and timely content delivered by supply chain leaders from across the industry. NA
Transport Logistics China 2024 June 25-27, 2024, Shanghai New International Expo Center, China Experience the pinnacle of logistics, mobility, IT, and supply chain management at Transport Logistics 2024, the world's foremost trade fair in Shanghai. Uniting the entire industry, this event is a hub where decision-makers, experts, and innovators convene to engage in discussions on cutting-edge trends and advancements while exploring lucrative business prospects. Seize this unparalleled opportunity to propel your company forward and become an integral part of the future of logistics. Join us at Transport Logistics 2024 and unlock the limitless potential of your organization. NA
Event Name Event Date & Location Event Summary Event Attendee Data
Come back soon for more
Event Name Event Date & Location Event Summary Event Attendee Data
Global Supply Chain Excellence Summit 2024 August 15-16, 2024, USC campus, Ronald Tutor Campus Center | Los Angeles, USA Unlock unparalleled networking opportunities with influential business leaders and renowned companies at the Global Supply Chain Excellence Summit. Discover top supply chain management talent in a relaxed and interactive environment during the Industry Network Connect Networking Reception. Gain insights on optimizing high-performing supply chains through a combination of industry expertise and applied research. Elevate your company's presence by becoming a sponsor, reaching over 80,000 members of the expanding USC Marshall global network and connecting with over 450 attendees. NA
Event Name Event Date & Location Event Summary Event Attendee Data
Richmond Logistics & Supply Chain Forum 2024 September 8-10, 2024, The Phoenician a Luxury Collection Resort Scottsdale | Scottsdale, USA Join the Richmond Logistics & Supply Chain Forum to unlock new business opportunities, foster connections, and tackle current industry challenges. Through a combination of conference sessions and pre-scheduled meetings, this forum will provide guidance and education, empowering you with valuable insights. Experience the power of face-to-face interactions and real-time connections, as we believe in the effectiveness of in-person engagement for forming collaborative business relationships. Embrace the strength of presence in a technological era and discover the transformative impact of personal interactions at this forum. NA
ASCM Connect North America 2024 September 9-11, 2024, Austin, Texas, United States ASCM's premier supply chain education event takes place in multiple locations. Join us at this year's supply chain event of the year to connect with industry leaders, stay informed about emerging trends, and drive impactful business outcomes. This educational and networking conference offers valuable insights, innovative strategies, and networking opportunities for the global supply chain community. Engage in expert-led educational sessions, interactive Innovation Labs, dynamic keynote speeches, explore exhibits, and network with colleagues to maximize your conference experience. view event attendee data
Uber Freight - Deliver 2024 September 9-11, 2024, Omni PGA Frisco Resort | Frisco, TX, United States Experience the power of collaboration at Deliver, where shippers worldwide come together to tackle common challenges like data management, market volatility, and economic issues. Explore Uber Freight's innovative AI-powered tools, gain market insights, and stay updated on economic trends. Engage with industry experts, connect with leadership, and network with peers in the supply chain, logistics, and economics fields. Benefit from three days of expert-led sessions, customer spotlights, and interactive learning experiences. Get an exclusive preview of Uber Freight's latest product initiatives and services while fostering valuable connections with industry leaders and like-minded professionals. NA
Transporeon Summit 2024 September 2024, TBA, Spain Don't miss Transporeon Summit 2024, where all freight management and movement stakeholders converge, including shippers, carriers, LSPs, forwarders, retailers, and load recipients. Whether your focus is on loads or assets, sustainable growth, or enhancing your workforce and technology, our summit will revolutionize automation, real-time insights, and collaboration. With a curated agenda, we aim to synchronize transportation with the world, breaking barriers and propelling the industry forward. NA
Insight Tech Conference + Expo September 15-17, 2024, The Venetian | Las Vegas, NV, United States Join us at Trimble's Insight Tech Conference + Expo, where the transportation industry's leading figures gather for four impactful days of education, networking, and collaboration. Our focus is on enhancing the efficiency of the supply chain to benefit all stakeholders involved. With a wide array of educational breakout sessions, captivating keynote presentations, hands-on training, and an interactive Expo Hall, Insight provides the inspiration and expertise you need to propel your business forward. Don't miss this opportunity to gain insights, forge connections, and drive your business to new heights. NA
NA Supply Chain Exec Summit 2024 September 16-18, 2024, Arizona Biltmore, A Waldorf Astoria Resort | Phoenix, United States Join industry experts, service providers, solution providers, and media partners from across North America at the prestigious North American Supply Chain Summit. This unique event offers a platform for networking, benchmarking, and sharing insights on real-world solutions to the universal challenges faced by supply chain professionals. Connect with influential figures, gain valuable knowledge, and discover practical strategies to overcome SCM obstacles. Don't miss this opportunity to enhance your expertise and make lasting connections in the dynamic world of supply chain management. NA
Automotive Logistics & Supply Chain Global 2024 September 2024, TBA, United States Automotive Logistics & Supply Chain Global is back to empower experts, regulators, and senior leaders in taking charge of North America's automotive supply chain post-crisis and instill confidence in logistics and supply chain partners to invest in the future. Delve into the impact of policies on supply chain operations across the region, as government stakeholders and experts discuss incentives, changes, and opportunities in automotive logistics. Join us to navigate the evolving landscape, gain valuable insights, and forge strategic partnerships for a resilient and prosperous automotive supply chain ecosystem. NA
2024 User Conference September 22-24, 2024, Charlotte, NC, United States Attend the 2024 User Conference for valuable insights from industry experts, focusing on crucial issues and strategies for transportation providers to adapt and flourish. Discover new products and enhanced capabilities from McLeod, optimizing your existing system. Participate in educational sessions to maximize system usage and explore offerings from McLeod's Certified Integration Partners and industry vendors. Gain inspiration from peers, learning about their best practices and innovative ideas shaping the transportation industry. NA
Procurement & Supply Chain Live London 2024 September 24-25, 2024, Business Design Centre | London, United Kingdom Join over 3,800 attendees at Procurement & Supply Chain LIVE London, the premier event where you can connect with industry peers and contribute to shaping the future. Gain valuable insights from our experts as they share their knowledge on crucial themes like Procurement Strategy, Supplier Diversity, and Sustainable Supply Chains. Be part of the solution and leverage this unique opportunity to network, learn, and make a positive impact on procurement and supply chain practices. NA
CSCMP Edge 2024 September 29 - October 2, 2024, Nashville, TN, United States Experience the power of EDGE, where you'll find over 100 quality, educational, and specialized sessions covering every aspect of the end-to-end supply chain. With unbiased content and ample intelligence gathering opportunities, EDGE allows you to curate a personalized agenda tailored to your needs. Gain practical strategies and innovative concepts to invigorate your professional growth and establish your organization's presence in the marketplace. Join us at EDGE to unlock the insights and knowledge that will propel you and your organization to new heights. View event attendee data
e2open Connect 2024 September 30 - October 3, 2024, Orlando | Florida, United States Immerse yourself in the transformative agenda of Connect 2024, dedicated to unveiling strategies and solutions that will streamline your supply chain operations. Engage with thought leaders and inspirational speakers through our compelling general sessions. Each track is thoughtfully crafted to deliver value to users, administrators, executives, and partners, with solution-based sessions tailored to their specific needs. Join us to uncover the insights and tools necessary for optimizing your supply chain and driving organizational success at Connect 2024. NA
Event Name Event Date & Location Event Summary Event Attendee Data
Logistics Summit 2024 October 9-10, 2024, Areal Böhler | Düsseldorf, Germany Immerse yourself in the forefront of digitalization and innovation in the logistics sector at The Logistics Summit, the ultimate exhibition and convention. Explore two exhilarating days of engaging with top-class speakers, joining panel discussions with industry experts, and attending workshops led by innovative providers in the exhibition area. Uncover groundbreaking digital innovations for both intralogistics and transport logistics, making The Logistics Summit an essential event for anyone seeking to stay at the cutting edge of advancements in the field. view event attendee data
DELIVER Americas 2024 October 10-11, 2024, Las Vegas, United States Join DELIVER, the renowned industry event that has been connecting top retail and brand decision-makers with innovative supply chain vendors since 2015. With our user-friendly digital meeting selection platform, you can effortlessly choose your pre-qualified prospects, schedule one-to-one meetings in advance, and finalize agreements on-site at your customized and branded stand. Don't miss this opportunity to forge valuable connections, secure deals, and showcase your offerings to industry leaders at DELIVER. NA
Supply Chain Europe 2024 October, 2024, Amsterdam, Netherlands Join us at Supply Chain Europe 2024, where Reuters Events brings together 400 senior supply chain planning, logistics, and technology leaders from Europe's leading retailers, manufacturers, and transportation providers. Discover pivotal solutions to the key challenges of 2024 through in-depth case studies, interactive workshops, and networking opportunities. Gain valuable insights, meet industry partners, and optimize your operations while mitigating supply chain risks. NA
Gartner Supply Chain Planning Summit London 2024 October 14-15, 2024, Park Plaza Westminster Bridge | London, United Kingdom Join us at the expanded Gartner Supply Chain Planning Summit in Europe, where supply chain planning leaders will gain actionable insights. This premier event addresses challenges like network complexity, demand volatility, and supply disruptions. Acquire the tools and knowledge to enhance visibility, accelerate decision-making, and achieve sustainable business outcomes. Shape the future of supply chain planning by revolutionizing the convergence of people, technology, and processes for increased resilience. View event attendee data
Pharma Supply Chain & Logistics Innovation Programme USA 2024 October 22-23, 2024, San Francisco, California, United States Join us at the Pharma Supply Chain & Logistics Innovation Programme USA 2024 to embrace a valuable opportunity for learning, collaboration, and contribution in the supply chain industry. Engage with industry experts, thought leaders, and fellow attendees to explore the latest trends, innovations, and challenges shaping the field. Learn from peers actively involved in supply chain, participate in focused discussions, exchange business cards, and foster relationships that can drive your career and organization forward. view event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
Scope Supply Chain Summit Fall November 3-5, 2024, Renaissance Schaumburg | Chicago, United States Participate in the highly esteemed Scope Supply Chain Summit Fall, the industry's foremost in-person and virtual summit. Engage with influential thought leaders who are actively shaping the future of the supply chain. This exclusive event offers a distinct platform to connect with experts, gain valuable insights into the latest trends and innovations, expand your network, exchange ideas, and stay ahead of the curve. Don't miss this exceptional opportunity to be a part of the Scope Supply Chain Summit Fall and drive your professional growth. NA
CPG Supply Chain Connect 2024 November TBA, 2024, The Westin Grand Berlin | Berlin, Germany Take control of your schedule at CPG Supply Chain Connect, where you can fulfill your strategic benchmarking and vendor evaluation needs in just days. Restricted to CSCOs and Senior Supply Chain Executives from Europe's top CPG and FMCG firms, along with a select group of best-of-breed vendors, this exclusive event offers private, closed-door sessions led by market leaders to brainstorm practical ideas for business transformation. Efficiently evaluate leading service offerings through 1-1 meetings with vendors tailored to your current investment priorities. Maximize your time and opportunities at CPG Supply Chain Connect. NA
Supply Chain Event 2024 November 12-13, 2024, Paris Expo Porte de Versailles | Paris, France Experience the ultimate combination of exhibition, business meetings, and congress at Supply Chain Event, the leading platform to discover the latest trends, news, and connect with new suppliers and partners in the supply chain industry. In exclusive partnership with Supply Chain Magazine, this event offers a wealth of content and solutions to stay at the forefront of digitalization in the supply chain. Be transformed by this event, which serves as an activator for digital transformation, presenting technologies, tools, and methods to optimize supply chains in industries and retail. view event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
Gartner Supply Chain Planning Summit 2024 December 3-4, 2024, Gaylord Rockies Resort & Convention Center | Colorado, United States Join us at the Gartner Supply Chain Planning Summit, the leading event for supply chain planning leaders facing daily challenges in network complexity, demand volatility, and supply disruptions. In today's environment, the expectations on supply chain planning leaders are higher than ever before, requiring sharper visibility, faster decision-making, and sustainable business outcomes. Prepare to shape the future of supply chain planning by redefining the intersection of people, technology, and processes to achieve heightened levels of resiliency. view event attendee data
IIoT World Manufacturing & Supply Chain Day 2024 December 4, 2024, Digital Join us for IIoT World Manufacturing & Supply Chain Day, a dedicated virtual event showcasing the transformative power of IIoT and AI technologies in the Manufacturing Industry and Supply Chain. Gain valuable insights, explore cutting-edge solutions, and discover how these technologies are revolutionizing the way we manufacture and manage supply chains. NA

The post Supply Chain Conferences: The Best Logistics and Supply Chain Events in 2024 appeared first on Vendelux.

]]>
10 Steps for B2B Event Sponsorship Success https://vendelux.com/blog/event-sponsorship/ Mon, 01 Jan 2024 13:00:00 +0000 https://vendelux.com/?p=7956 Event Sponsorship can be an effective way for your company to connect with your target audience and build customer relationships.

The post 10 Steps for B2B Event Sponsorship Success appeared first on Vendelux.

]]>
Event Sponsorship can be an effective way for your company to connect with your target audience and build customer relationships. By aligning your brand with a specific event, your company can tap into the event’s existing audience and reach an even wider audience through the event’s promotional efforts. This can help a company increase visibility and drive more sales and revenue.

It provides a unique opportunity to demonstrate your company’s values and commitment to the industry. It allows you to not just showcase products or services, but also to share insights, thought leadership, and industry expertise. This approach not only enhances brand authority and credibility but also fosters deeper connections with potential customers who value knowledge and expertise.

By carefully selecting events that align with your brand values and marketing goals, and actively engaging in the event, your company can create meaningful experiences that resonate with attendees, setting the stage for long-term business relationships and customer loyalty.

This article will discuss how to find the best B2B Events to Sponsor and how to make the most out of it once you do.

What is Event Sponsorship?

Understanding Event Sponsorships

Event sponsorship is a strategic approach to marketing where a business provides financial or in-kind support to an event, gaining exposure and opportunities to engage with the event’s audience.

This sponsorship, which can range from funding to donating products or services, is designed to enhance brand awareness, foster customer relationships, and drive sales.

The effectiveness of event sponsorship hinges on the compatibility between the sponsor’s brand values and the event’s ethos. A well-matched sponsorship amplifies the sponsor’s brand message and resonates with the event audience, creating a lasting impression.

Sponsorship Agreements and Packages

In a typical sponsorship package, the sponsor may offer various levels of support, detailed in a sponsorship agreement with the event organizers. This agreement outlines the sponsorship’s terms, including the level of exposure and engagement opportunities for the sponsor.

Large sponsors often receive prominent visibility and more direct access to the event attendees.

These packages can also include exclusive opportunities like hosting workshops or panel discussions, which provide a platform for sponsors to showcase their expertise and thought leadership in their industry.

Marketing and Promotion through Sponsorship

Sponsorship opportunities extend beyond mere financial backing. Sponsors are frequently involved in marketing the event through various channels such as social media, email marketing, and even direct mail campaigns.

At the event, sponsors might have a dedicated space like a booth or display area to present their offerings to the attendees.

Leveraging event sponsorship for marketing allows for creative collaborations between the sponsor and the event. This could range from co-branded content to interactive experiences that engage attendees in unique ways, further enhancing the sponsor’s visibility and engagement at the event.

Role of Event Planners in Sponsorships

Event planners and organizers play a crucial role in creating appealing sponsorship packages, tailored to attract potential sponsors and offer them value.

These packages often include benefits like featured sessions on the event website, mentions in social media posts, and inclusion in event marketing materials.

Event planners also facilitate connections between sponsors and attendees, creating opportunities for sponsors to interact directly with their target audience, enhancing the overall value of the sponsorship.

Maximizing Event ROI through Sponsorship

When companies sponsor events, it’s about aligning with the right target audience, ensuring a good fit with their brand and maximizing event ROI.

Securing event sponsors often involves pitching to potential sponsors, showcasing past successful events, and highlighting the benefits of being associated with the event.

To maximize event ROI, sponsors should actively engage in the event, utilizing every opportunity provided by the sponsorship package to interact with attendees, gather feedback, and generate leads.

The Goal of Event Sponsorship

The goal of event sponsorship is a mutually beneficial relationship between the sponsor and the event, where each party gains value, whether it’s in brand recognition, lead generation, or sales opportunities.

Additionally, the essence of event sponsorship extends to creating a community around shared interests and values. For sponsors, it’s not just about immediate returns but also about building long-term relationships with attendees and other stakeholders.

This approach fosters loyalty and establishes the sponsor as a key player in the industry, contributing to sustained brand growth and a stronger market presence.

Through these strategic partnerships, sponsors can tap into new markets, gather invaluable insights, and drive innovative collaborations, all while enhancing the overall experience and value of the event.

This guide to event sponsorship is designed to help businesses and event organizers understand and navigate the complex landscape of event sponsorships, ensuring successful events and meaningful partnerships.

Why You Should Be An Event Sponsor

Enhancing Market Presence through Sponsorship

Event sponsorship is a key strategy for businesses looking to enhance their presence in the B2B arena.

The primary advantage of being an event sponsor is the opportunity to showcase your products and services to a targeted audience of event attendees, potential event sponsors, and key decision-makers. This is particularly beneficial for companies aiming to broaden their market reach and customer base.

Additionally, by aligning your brand with high-quality events, you can enhance your company’s credibility and prestige. This association can bolster consumer confidence in your brand, as participants often perceive event sponsors as industry-vetted and trustworthy.

Showcasing Products and Building Brand Recognition

Sponsoring B2B events offers a dedicated platform to demonstrate your offerings, fostering brand recognition and increasing visibility among a relevant audience.

Additionally, such sponsorships are an excellent way to position your company as an industry leader.

Investing in events shows your commitment to the industry and helps build your reputation as a reliable partner and leader.

Being an event sponsor allows for creative and impactful branding opportunities. From branded booths to sponsored keynote sessions, sponsors can create memorable experiences for attendees.

This not only aids in brand recall but also helps in differentiating your brand from competitors in a crowded marketplace.

Networking and Business Opportunities

Beyond promotional benefits, event sponsorship packages offer valuable networking opportunities with potential sponsors, fostering relationships with other businesses and event planners.

These connections can lead to new collaborative ventures and business opportunities.

Event sponsorships also offer a unique opportunity to gather insights about your target market. Engaging with attendees and other sponsors can provide valuable feedback and ideas, which can be instrumental in shaping future business strategies and product development.

Marketing and Promotional Advantages

Event sponsorship also includes marketing advantages such as featuring on the event website, in event marketing materials, and social media posts, further amplifying your reach.

Securing event sponsors through a persuasive sponsorship proposal and engaging sponsorship package can significantly impact your event ROI.

Additionally, sponsors often gain access to exclusive event data, such as attendee demographics and engagement metrics, which can be invaluable for future marketing campaigns and strategies.

Creating Meaningful Event Contributions

Successful event sponsorship is not just about the financial aspect; it’s also about creating meaningful interactions and contributions to the event, be it through direct mail campaigns, providing discounted event tickets, or offering expertise.

It’s about establishing a symbiotic relationship with the event organizers, understanding the event goals, and aligning your sponsorship deal to maximize benefits for both the sponsor and the event.

Effective event sponsors also leverage the opportunity to showcase their corporate social responsibility initiatives. This not only enhances brand reputation but also aligns your company with social causes that resonate with your audience, adding a layer of emotional connection with potential customers.

10 Steps for B2B Event Sponsorship Success

1. Research Industry Specific B2B Events and Evaluate the Event’s Audience and Reputation

With a global array of B2B events, it’s critical for companies to identify those most relevant to their industry and business interests. By pinpointing the right events, a business can align its sponsorship efforts with the specific interests and needs of the target audience.

Gone are the days when event marketers had to painstakingly research different events across websites, industry publications, and social media to find those matching their target audience. Now, the modern event marketer employs more efficient methods.

Today’s approach involves utilizing advanced tools and strategies for efficiently identifying events that align with a company’s target audience and business objectives.

This process is facilitated by digital resources like event websites, social media posts, and event marketing materials, offering a wealth of information about potential events, their attendees, and the overall reputation.

Efficient research and strategic planning are essential in securing event sponsorships. Companies now analyze various sponsorship packages and past sponsors’ experiences, aiming to create mutually beneficial arrangements that maximize brand recognition, engage with the event audience, and meet the company’s event goals.

With the evolution of digital resources and strategic approaches, companies can now more effectively identify and secure sponsorships for industry-specific B2B events, leading to successful partnerships and business growth.

The modern event marketer has gotten smarter. 

Now, with Vendelux, you can find all the popular upcoming b2b events and event attendee and sponsorship information for thousands of events with a quick search.

2. Consider Sponsorship Opportunities

When considering sponsorship opportunities for B2B events, it’s crucial to explore various options and evaluate how they align with your company’s goals.

Focus on opportunities that offer maximum visibility and interaction with the event’s target audience. These may include speaking opportunities, networking events, and branding on promotional materials or the event website.

Engaging with Event Organizers

Initiate contact with event organizers to understand the available sponsorship packages and discuss potential sponsorship deals. This conversation should cover key aspects like exclusivity agreements, any limitations, and the terms and conditions of the sponsorship.

Engaging directly with event organizers allows you to gain insight into the event’s audience, past sponsors’ experiences, and tailor a sponsorship package that meets your needs.

Collaboration for Sponsorship Execution

Work in close coordination with event organizers to fulfill all sponsorship requirements. This involves logistical arrangements such as delivering branded materials, setting up exhibition spaces, and ensuring all aspects of the sponsorship agreement are executed smoothly.

This collaboration ensures that your sponsorship presence is impactful, meets event goals, and aligns with both your and the event’s expectations.

By considering these elements – from assessing sponsorship opportunities to effective collaboration with event organizers – your business can maximize its impact and ROI from sponsoring B2B events.

This strategic approach enables successful event sponsorships, building brand recognition and establishing meaningful connections within the industry.

3. Negotiate Your Sponsorship Package

The next crucial step after selecting an event to sponsor is to fine-tune a sponsorship package that aligns with your company’s goals and budget.

This process involves detailed negotiations with event organizers, focusing on elements such as brand visibility, the scope of branding, ticket allocations, and specific deliverables, including promotional activities and presence on the event website.

Tailoring the Sponsorship Agreement

Negotiating the terms of the sponsorship agreement is key to ensuring a balanced partnership.

This includes discussions on aspects like the number of discounted event tickets, the nature of branding opportunities on marketing materials and social media posts, and any unique offerings like smart event badges or specific event pages.

Ensure that the sponsorship package not only fits within your event budget but also meets your targets for event ROI and brand recognition.

Maximizing Benefits and Exposure

Aim to secure a deal that provides optimal exposure to your target audience, keeping in mind the event’s attendees and the potential to attract new customers.

Leverage past events’ success stories and lessons from seasoned event organizers to strengthen your proposal.

Emphasize the value your company can bring as an event sponsor, highlighting your contributions in previous sponsorships and the impact on event success.

By meticulously negotiating the sponsorship package and focusing on creating a mutually beneficial deal, your company can secure a strategic position in the event, enhancing your market presence and establishing strong connections with potential sponsors and key decision makers in your industry.

4. Create a Sponsorship Marketing Plan

When your company becomes an event sponsor, it’s crucial to develop a robust marketing strategy that effectively targets your audience and amplifies your presence at the event.

This plan should encompass a mix of both digital and traditional marketing tactics, ensuring maximum outreach and engagement.

Digital and Traditional Marketing Integration

Utilize a combination of online and offline marketing techniques.

This includes launching targeted social media campaigns, which can involve regular social media posts on platforms like Facebook and Twitter, creating event-specific content for your website, and leveraging email marketing to reach out to potential event attendees and sponsors.

Consider supplementing these digital efforts with traditional methods like direct mail campaigns and print ads.

Pre-Event Buzz and Engagement

Focus on generating excitement about your sponsorship before the event takes place. This could involve pitching your sponsorship to media sponsors, showcasing your participation on the event website, and possibly offering discounted event tickets or exclusive previews to your target audience.

Feature your event sponsorship in your company’s marketing materials, ensuring your audience knows about your involvement and the unique value it offers.

Maximizing Event ROI

Ensure that your marketing plan aligns with the event goals, tapping into the potential sponsor pool and the event’s audience.

Your strategy should not only aim to enhance brand recognition but also be geared towards achieving a high event ROI. Collaborate closely with event planners and organizers to align your marketing efforts with the event’s overall objectives, creating a unified and impactful presence.

By planning and executing a multi-faceted marketing approach for your event sponsorship, your business can ensure a successful event experience.

This plan should cater to reaching and engaging your target audience effectively, leveraging the sponsorship opportunity to its fullest potential, and ultimately contributing to the success of both the event and your business objectives.

5. Train Your Team on Their Roles for the Event

In the realm of event sponsorship, preparing your team effectively for their roles at the event is indispensable. This involves aligning the team with the sponsorship package, understanding the event’s target audience, and being clear about the specific goals of the sponsorship.

Aligning Team Goals with Sponsorship Objectives

It’s vital to ensure every team member understands the overarching goals of the sponsorship, including how it ties into the overall event marketing strategy and the expected ROI. This step involves a thorough briefing on the event sponsorship agreement, detailing the responsibilities and expectations of each team member.

Role Clarity and Activation Plan

Training should provide clarity on each team member’s roles and responsibilities, ensuring everyone is equipped to engage effectively with event attendees, potential sponsors, and other key decision-makers. It’s also crucial to discuss the activation plan for the sponsorship, including logistical details like the setup of booths or display areas, coordination with event organizers, and managing any direct mail campaigns or social media posts related to the event.

Engagement Strategies for Event Success

Equip your team with strategies to maximize engagement opportunities at the event. This includes tactics for networking with potential and past sponsors, leveraging the event’s audience to enhance brand recognition, and understanding the use of smart event badges and other technology for effective interaction.

Preparing for Different Event Scenarios

Lastly, prepare your team for various scenarios they might encounter at the event. This includes understanding the dynamics of hybrid events, navigating through the event’s schedule, and utilizing sponsorship opportunities like speaking slots or sessions to maximize the company’s visibility and impact at the event.

By thoroughly preparing your team, you position your company to make the most of its event sponsorship, ensuring successful engagement, fulfilling the sponsorship deal, and achieving the desired outcomes from the event.

6. Develop Marketing Materials 

Developing captivating marketing materials is essential for promoting your sponsored products or services effectively. This step entails creating a range of branded items, like banners, signs, promotional giveaways, and other materials that resonate with the event’s audience.

Designing Brand-Centric Materials

Your marketing materials should be a true reflection of your brand’s identity and messaging. This includes incorporating your logo, brand colors, and key messages into the designs. These materials, whether they’re for display at your booth or for distribution to event attendees, should visually align with your brand’s aesthetic and ethos.

Tailoring Materials to the Event and Audience

Customize your marketing materials to appeal directly to the event’s target audience. This involves understanding the demographics and interests of the event attendees and tailoring your messaging to address their needs or interests. Use the event website, past event data, and insights from seasoned event organizers to inform your material design.

Utilizing a Mix of Traditional and Digital Marketing Tools

Blend traditional marketing tools like physical banners and signs with digital elements like social media posts, event app features, or even QR codes leading to your website. This approach ensures a wider reach, catering to both in-person attendees and those engaging through virtual event platforms.

Ensuring Visibility and Engagement

Strategically place your marketing materials to ensure maximum visibility and engagement. This can include prominent placement of banners at the event venue, sponsoring certain event segments, or even featuring in event marketing materials like the official event guide or sponsor pages.

By carefully developing and placing your marketing materials, you can significantly enhance your visibility at the event, attract potential sponsors, engage effectively with the event audience, and contribute to a successful sponsorship outcome. 

7. Leverage Your Sponsorship to Create Content

In today’s digital age, leveraging your event sponsorship effectively requires a strategic approach to content creation. This crucial step involves utilizing online platforms, particularly social media, to amplify your presence and engage a broader audience.

Social Media and Online Promotion

Promote your event sponsorship vigorously on social media channels to capture the attention of potential event attendees and sponsors. This can include pre-event teasers, real-time updates, and post-event reflections. Use platforms like Twitter, Instagram, Facebook, LinkedIn, and your event’s official YouTube channel to share engaging content that resonates with your target audience.

Behind-the-Scenes and Interactive Content

Generate excitement by sharing behind-the-scenes glimpses of your event preparations or showcasing the unique aspects of your products or services. Engage your audience with interactive content, such as Q&A sessions, polls, and contests related to the event. This approach not only boosts engagement but also provides valuable feedback and insights from your audience.

Live Streaming and Event Highlights

Live streaming segments from your booth or sponsored areas can capture the live event’s energy and share it with a global audience. Highlight key moments, interviews with key decision-makers, or showcase product demos to provide a virtual experience of your event participation. Utilize your event website and social media posts to direct traffic to these live sessions.

Post-Event Engagement and ROI Tracking

After the event, continue to engage with your audience by sharing event recaps, key takeaways, and testimonials. Analyze the reach and engagement of your content to gauge the event’s ROI and learn from the attendee feedback. This data can be invaluable for planning future events and refining your event marketing strategy.

By effectively leveraging your sponsorship to create diverse and engaging content, you establish a lasting impact beyond the event’s physical boundaries. This approach not only drives traffic to your booth or display area but also strengthens your brand recognition and establishes a deeper connection with your audience.

8. Attend Event Networking Opportunities

Attend the event and take advantage of the available networking opportunities. This can include meeting with attendees, showcasing the sponsored products or services, and participating in any after-hours parties, networking, or educational sessions offered at the event. By attending the event, your business can engage with the target audience and build relationships with potential customers or partners. 

By sponsoring events that current customers attend, you’re able to nurture relationships in person – this can help strengthen your business and reduce or prevent any churn from these customers in the future.

Additionally, engaging with event attendees provides invaluable feedback and insights into your market’s needs and preferences. Active participation in discussions, panels, or Q&A sessions can also elevate your company’s profile, positioning you as a thought leader in your industry.

Use these opportunities to learn about emerging trends, gather competitive intelligence, and identify new business opportunities. Effective networking at events can often lead to strategic partnerships, collaborative projects, or even direct sales, making your presence at these events a crucial aspect of your overall marketing strategy.

9. Collect Attendee Information for Personalized Follow Up

Collect contact information from attendees who express interest in the sponsored products or services and follow up with them after the event to continue the conversation. This can be done through collecting business cards, registering attendees for a newsletter or email list, or offering a special promotion or discount.

By collecting contact information and following up with attendees, your business can nurture relationships and convert leads into customers or partners. 

In addition to these methods, utilizing digital tools such as QR codes for easy data collection or engaging attendees through interactive surveys or polls during the event can enhance the process. These strategies not only simplify the collection of attendee information but also create a more engaging experience for participants.

Integrating this data with your CRM system allows for more effective and targeted post-event marketing efforts, ensuring that follow-ups are personalized and relevant. This tailored approach in the follow-up process significantly increases the chances of fostering long-term relationships and loyalty among potential customers or partners.

10. Create A Post-Event Report

This step is important because it allows you to review the success of your sponsorship and identify areas for improvement. The post-event report should include metrics such as booth traffic, leads generated, sales, feedback from attendees and your team, and the overall return on investment. 

This information can be used to evaluate the success of the sponsorship and determine whether it was a good investment for your brand. It can also identify areas for improvement and adjust your strategy for future events.

Use the insights from the evaluation to improve future sponsorship efforts and make more informed decisions about which events to sponsor. This can include implementing changes to the sponsorship strategy, such as adjusting the target audience, the types of events, or the marketing tactics, based on the feedback and insights gained from the evaluation. Using the insights from the review, you can improve your sponsorship efforts and achieve better results in the future.

Wrap Up

Finding b2b events to sponsor can seem like a nightmare, but it doesn’t have to be. In the past, event marketers spent countless hours searching for relevant events and put in much guesswork to try and make the best decisions on their choices. 

With Vendelux, event marketers no longer need to take risks on events based on a hunch. With event intelligence data surrounding thousands of events, attendees, and sponsors, event marketers can more quickly and easily discover the relevant events to sponsor. They can focus their energy on building strategies to maximize the performance of the sponsorships they choose.

Additionally, Vendelux’s robust analytics tools allow event marketers to track and analyze the impact of their sponsorships, providing insights into attendee behavior, engagement levels, and overall ROI. This data-driven approach not only streamlines the selection process but also enables marketers to refine their strategies for future events.

By leveraging Vendelux’s comprehensive database and analytics, businesses can make more informed decisions, ensuring they invest in events that align with their marketing objectives and target audience, ultimately driving better results and higher returns on their sponsorship investments.

Work smarter with Vendelux – schedule a demo to see how Vendelux can enhance the way you work, or dive into Vendelux yourself and start searching!

The post 10 Steps for B2B Event Sponsorship Success appeared first on Vendelux.

]]>
B2B Lead Generation: The Best Ways to Generate More Leads https://vendelux.com/blog/b2b-lead-generation/ Thu, 07 Dec 2023 13:00:00 +0000 https://vendelux.com/?p=5317 Lead generation stands as the backbone of any effective B2B marketing strategy, serving as the pivotal process to identify and cultivate potential customers, thereby guiding them through the sales process towards conversion. However, B2B lead generation is a complex task, …

B2B Lead Generation: The Best Ways to Generate More Leads Read More »

The post B2B Lead Generation: The Best Ways to Generate More Leads appeared first on Vendelux.

]]>
Lead generation stands as the backbone of any effective B2B marketing strategy, serving as the pivotal process to identify and cultivate potential customers, thereby guiding them through the sales process towards conversion.

However, B2B lead generation is a complex task, primarily because the buyer’s journey in B2B contexts tends to be significantly longer than in B2C. Typically extending between 6-9 months, this extended sales cycle is a testament to the intricate nature of B2B sales and the detailed decision-making process.

What is B2B Lead Generation?

B2B lead generation is a crucial marketing process for companies that sell to other businesses. It involves identifying potential customers, or leads, and nurturing them with the goal of converting them into paying customers.

This process is pivotal for the sales team, as it fills the sales pipeline with more leads, thereby increasing the chances of achieving more sales.

Lead generation strategies in the B2B context often include a mix of content marketing, search engine optimization (SEO), email marketing, and the use of lead capture forms and lead magnets.

By understanding the job titles and needs of their target audience, businesses can tailor their marketing messages and campaigns to attract high-quality leads.

Through effective lead generation efforts, businesses can generate leads that are more likely to convert into sales leads, ultimately impacting the sales process positively.

Integrating Automation and Tools in Lead Generation

In addition to identifying and nurturing potential customers, B2B lead generation encompasses a variety of marketing tools and techniques. This includes leveraging marketing automation platforms to streamline and optimize lead generation efforts.

Through these tools, businesses can efficiently capture leads, segment them based on specific criteria such as industry, job title, or interest level, and automate personalized follow-up communications.

This automation not only enhances the efficiency of the lead generation process but also ensures a consistent and relevant engagement with prospective customers.

Enhancing Visibility and Attracting Leads through SEO

By integrating strategies like content marketing and SEO, businesses can increase their visibility on search engines, attracting more organic traffic and, consequently, generating more leads.

This holistic approach to lead generation is essential in today’s digital marketplace, where the ability to effectively attract and engage with the target audience can significantly impact the sales process and overall business growth.

Types of B2B Leads

There are several types of B2B leads, each representing different stages in the sales funnel. The most common types include:

  • Marketing Qualified Leads (MQLs): These leads have engaged with your marketing efforts (e.g., downloaded a lead magnet, filled out a form) but are not yet ready to buy.
  • Sales Qualified Leads (SQLs): Leads that have been evaluated by the sales team and deemed ready for direct sales follow-up.
  • Product Qualified Leads (PQLs): In businesses with a product-led growth model, these leads have used your product (often through a free trial) and shown interest in becoming a paying customer.
  • Service Qualified Leads: These are leads interested in your services, often identified by the service team and referred to the sales team for closure.

Understanding the differences between these leads is crucial for effective lead nurturing and conversion.

Tailoring Strategies for Different Lead Types

Understanding the nuances of different types of B2B leads can greatly enhance lead generation campaigns. For instance, MQLs often require nurturing through educational content and email marketing to move them further down the funnel towards becoming SQLs.

On the other hand, SQLs require a more direct approach, often involving one-on-one interactions with sales reps. Here, the sales team’s understanding of the lead’s specific business needs and pain points becomes crucial.

Leveraging Social Media and Targeted Campaigns

In today’s digital age, social media platforms and targeted ad campaigns have become vital in identifying and engaging with these different types of leads.

By using a mix of content marketing strategies and lead nurturing tactics, businesses can effectively cater to the unique needs of each lead type, ultimately increasing the lead volume and quality and driving more effective sales outcomes.

The Lead Generation Process

1. Identifying the Target Audience

Foundation of Lead Generation: Start by precisely identifying who your target audience is. This involves understanding the specific characteristics, needs, and business contexts of the companies you aim to serve.

2. Attracting Prospects with Content and Lead Magnets

Engaging Through Valuable Content: Utilize engaging and relevant content like blog posts, whitepapers, and webinars tailored to the interests of your target audience.

Effective Use of Lead Magnets: Offer valuable items like free trials, eBooks, or exclusive reports in exchange for contact details to effectively capture leads.

3. Utilizing Marketing Channels and Tools

Multi-Channel Approach: Deploy various channels such as email marketing, social media, search engines, and targeted ad campaigns to reach your audience.

Automation for Efficiency: Implement marketing automation tools for scheduling content distribution and managing interactions, enhancing the efficiency of the process.

4. Qualifying and Nurturing Leads

Assessing Lead Potential: Qualify captured leads by evaluating their interest level, need, and position in the buying journey.

Tailored Lead Nurturing: Engage qualified leads with personalized content and communications to guide them through the sales funnel towards becoming sales-ready leads.

5. Sales Engagement and Conversion

Direct Sales Interaction: Have the sales team engage with sales-qualified leads (SQLs) to convert them into customers, focusing on understanding their needs and offering relevant solutions.

Closing the Deal: Sales reps should address concerns and articulate the value proposition effectively to close the deal.

6. Analysis and Optimization

Measuring Success: Continuously track key metrics such as lead volume, conversion rates, and return on investment to gauge the effectiveness of the lead generation strategies.

Refining Strategies: Use insights from data to constantly refine and improve the lead generation process, adapting to market changes and evolving customer preferences.

Why is B2B Lead Generation Important?

B2B lead generation is important because it is a foundational step in acquiring new customers and growing a business.

Generating leads ensures a steady flow of potential customers into the sales funnel, allowing the sales team to convert them into paying customers.

Effective lead generation also helps in segmenting leads based on their interests and behaviors, enabling personalized marketing campaigns. This targeted approach increases the chances of converting leads into high-quality leads and, eventually, sales.

A robust lead generation process helps create brand awareness and establish authority in the market.

By consistently creating quality content and employing strategic marketing tools, businesses can attract not just new leads but also nurture existing customers, fostering long-term business relationships.

Establishing Market Position and Building Trust

Effective B2B lead generation strategies contribute significantly to a business’s market positioning and customer perception. By consistently producing and sharing valuable content, businesses can establish themselves as thought leaders in their industry, fostering trust and credibility with their target audience.

This not only aids in generating new leads but also in retaining existing customers, as they perceive the business as a reliable source of information and solutions.

Additionally, lead generation provides invaluable insights into market trends and customer preferences, allowing marketing managers to refine their marketing messages and product offerings continually.

This adaptive approach ensures that the business remains relevant and competitive in a rapidly evolving marketplace.

In essence, B2B lead generation is not just about capturing leads; it’s about building a sustainable business model that thrives on understanding and meeting the evolving needs of its target market.

How to Generate More B2B Leads

The competitive B2B landscape, marked by rapid technological advancements, burgeoning startups, and evolving buyer behaviors, places even greater emphasis on the need for effective lead generation strategies.

In light of these challenges, sales and marketing teams must reassess their lead generation approaches, especially when traditional methods show diminishing returns.

This often involves adopting new strategies to generate more qualified leads and bolster the sales pipeline.

Here are 5 ways to generate more B2B leads.

1. High Quality Content Marketing

Content should be central to your marketing strategy. Good quality content marketing will not only help you appear higher in the search results, but more importantly, will give you credibility as an authority in your industry. By creating and distributing content that gives value, educates and inspires your target audience, you sit top of mind when they are ready to convert.

Studies show that B2B buyers consume up to eight pieces of content before making a buying decision. Focus on creating evergreen content based on thorough research about your audience’s problems and queries, that your product or service can help.

Use this content to build trust as an expert in your market, and to nurture your audience until they convert into a marketing qualified lead (MQL). 

Content marketing doesn’t just help convert leads from warm contacts who already know of your business, it also helps build brand awareness with new audiences.

The more quality content you share, the more exposure you’re likely to receive on search results, through word of mouth and knowledge sharing, making it easier to generate new business leads. 

2. Create an Event Marketing Strategy

Event marketing is vital for B2B lead generation. Every B2B business should have an event marketing strategy that’s centered around lead generation. Without events, B2B organizations rarely get a chance to build connections with their audiences in real life.

In-person and online events give marketing and sales the opportunity to:

  • Speak directly with their target audience, 
  • Find out about their pain points and how they’re currently operating
  • Create word of mouth
  • Increase brand awareness

Marketing and sales teams can use the insights gained from meeting prospects in person to: 

1. Improve other areas of marketing to cater to these needs. Resulting in more MQLs in general. And,

2. Forge greater relationships with event attendees so their loyalty lies with your company when they’re ready to buy.

But it doesn’t just start with attending. The process begins with deciding which events to attend based on who out of your target prospects is likely to be there.

By choosing the right events (using an event intelligence platform like Vendelux Fusion), warming up marketing leads starts weeks or months before the event has begun. From social media posts telling people you’re attending, to reaching out to prospects to start discussions early.

Vendelux makes producing B2B event leads easy as pie. Event marketers already search through our 30,000+ B2B events to find details and forecast who out of their target audience will be attending. Meaning that you can book in-person meetings and connect with target customers before the event even happens. Guaranteeing more marketing leads from every event you attend!

Don’t have an event marketing strategy but want to get started? Click here. 

3. Optimize Lead Generation Landing Pages

Lead generation landing pages are specific pages on your website created with the goal of the user becoming a lead. The lead generation landing page should be short, simple, and offer one focus goal CTA to encourage users to convert.

These landing pages should cut out the fluff, and explain the value you can bring to B2B customers.

To optimize them, reduce the number of distractions and make the process – from landing on the page to completing the goal – as quick and easy as possible. 

While on your website pop ups and personalization can work a treat, on lead gen pages stick to one Call to action (CTA), and make contact information or forms straightforward to complete. 

Top Tip: use the insights you gain from events to inform your lead gen landing page. Turn pain points, worries and questions you hear from prospects, into how your product or service is a direct solution.

4. Run Discounts/Offer Retargeting Campaigns

It’s common knowledge that cart abandonment is a common issue for B2C ecommerce companies. But not many realize how big a problem it can be for the B2B customer journey too.

A user may be on the fence about contacting your company, or get distracted and forget to fill out the form despite spending time on your lead generation page. 

Rather than losing potential leads, consider running a retargeting campaign that reaches those who exited your site after reaching your conversion page. Create a time-sensitive offer or a discount that entices users back and encourages them to convert.

An example could be offering a free trial of your product, or a discount for the first month using the product or service.

5. Ask Customers for Reviews

As well as consuming eight pieces of content before making a decision, B2B buyers also read five pieces of third-party content about a company to decide if it’s a good fit for them.

The third-party content helps them make a final decision or give them the nudge they need to the final stage of the funnel. The best kind of content for this is testimonials and reviews.

Reviews increase conversions. In fact, according to TrustRadius “On average, in B2B you can expect reviews to increase landing page conversions by 30%.” 

While this is a lead generation tactic used by B2C marketers, B2B companies tend to neglect it. Encourage reviews on B2B sites like Capterra, G2, TrustRadius and TrustPilot. Struggling to get reviews? With the amount of sales leads it could generate, offering an incentive to current customers is worth the ROI.

Measuring and Analyzing B2B Lead Generation Success

1. The Importance of Metrics in Lead Generation

Evaluating Campaign Effectiveness: In B2B lead generation, it’s not just about the quantity of leads but their quality and potential to convert into sales. Regularly measuring and analyzing key performance indicators (KPIs) is essential to understand the effectiveness of various campaigns.

This evaluation helps in identifying successful tactics and areas needing improvement, ensuring that resources are allocated efficiently for maximum impact.

2. Key Metrics to Track

Lead Volume and Quality: Tracking both the number of leads and their quality is crucial. High-quality leads are those that match the target audience profile and show a genuine interest in the products or services offered. They are more likely to progress through the sales funnel to a successful conversion.

Conversion Rates: Monitoring conversion rates at each stage of the sales funnel provides insights into how effectively leads are moving towards a sale. This includes tracking conversions from initial contact to marketing qualified lead (MQL), then to sales qualified lead (SQL), and finally to a paying customer.

ROI Analysis: Calculating the return on investment (ROI) for different lead generation activities is critical. This involves comparing the revenue generated from converted leads against the costs of the campaigns, providing a clear picture of financial effectiveness.

3. Tools for Tracking and Analysis

Utilizing Analytics Software: Leveraging analytics tools such as Google Analytics, HubSpot, or Salesforce can provide detailed insights into lead generation performance. These tools offer capabilities to track website traffic, lead sources, and user behavior, contributing to a deeper understanding of lead generation dynamics.

Integrating CRM Systems: CRM systems are invaluable for tracking interactions with leads and customers throughout the sales cycle. They help in organizing lead data, monitoring sales team activities, and measuring conversion rates, providing a comprehensive view of the lead generation process.

4. Making Data-Driven Decisions

Adjusting Strategies Based on Data: Data-driven decision-making allows businesses to refine their lead generation strategies effectively. Analyzing lead source data, for instance, can reveal which marketing channels are most productive, guiding where to focus future efforts.

Predictive Analytics: Advanced tools offering predictive analytics can forecast future trends based on current data. This helps in anticipating market changes and customer needs, allowing for proactive adjustments in lead generation strategies.

5. Continuous Improvement

Adapting to Market Changes: The B2B marketplace is dynamic, with evolving customer preferences and competitive landscapes. Continuous analysis of lead generation data helps businesses stay adaptable, making necessary adjustments to strategies in response to these changes.

Feedback Loops and Learning: Establishing feedback loops with the sales team and customers is vital for continual improvement. Regular feedback can uncover insights into customer satisfaction and sales team challenges, informing more targeted and effective lead generation tactics.

The Key to B2B Lead Generation: Solving a Problem for the Customer

Central to B2B lead generation is the task of addressing the customer’s specific problems. For B2B marketers, the challenge lies in gathering in-depth information about potential customers, particularly company employees and their unique challenges.

Unlike easily accessible public data, insights into specific pain points and needs of these potential leads often require more direct interaction. This is where the significance of in-person meetings becomes evident, positioning them as a vital component of a solid lead generation strategy.

Sales and marketing teams engaged in B2B lead generation must focus their efforts on understanding their target audience’s job titles, roles, and industries to tailor their marketing messages effectively.

This involves deploying a range of strategies, from content marketing aimed at addressing common industry issues to utilizing lead generation tools like landing pages and lead capture forms to gather customer information.

Incorporating elements like lead magnets, email marketing, and social media marketing strategies further enhances the ability to attract and capture leads.

The lead generation campaigns process in B2B settings often involves a multi-faceted approach, combining outbound marketing tactics with inbound leads generated through digital marketing channels.

Marketing teams strive to create quality content that resonates with their ideal customers, employing marketing platforms and tools that enable segmenting leads and nurturing them through the sales funnel.

The ultimate goal is to convert these leads into sales qualified leads, adding them to the sales pipeline and contributing to the overall sales process.

In this journey, each lead generation campaign, whether it involves LinkedIn ads, Facebook lead ads, or content-driven blog posts, plays a critical role in generating more leads, thereby driving customer success and sales.

If you’d like to check out Vendelux, start searching for the best b2b events, today.

The post B2B Lead Generation: The Best Ways to Generate More Leads appeared first on Vendelux.

]]>
In-person Events 2024: How to Gain an Edge as an Event Marketer https://vendelux.com/blog/in-person-events/ Wed, 06 Dec 2023 13:00:00 +0000 https://vendelux.com/?p=5663 Learn how to gain an edge as an event marketer in 2023.

The post In-person Events 2024: How to Gain an Edge as an Event Marketer appeared first on Vendelux.

]]>
The event industry hit a snag during Covid-19, but the resurgence of in-person events brings new event marketing opportunities that can deliver unprecedented opportunities and results to those who are quick to pounce on them.

The COVID-19 pandemic significantly disrupted the event industry, halting live events, face-to-face networking, and on-site exhibitions due to lockdowns, travel restrictions, and social distancing measures. The very essence of events, which is to bring people together in one place, was challenged.

Industry Resilience and Revival

Three years on from the initial lockdowns, event planners, having demonstrated remarkable flexibility and resilience, are witnessing a revival of the industry. This resurgence raises questions about the future trajectory of the event industry – will it experience a rapid boom, a steady increase, or a gradual recovery?

What’s certain is that the sector is regaining momentum, with a noticeable decrease in cancellations and a rise in attendance and engagement, reinstating in-person events as a key component of marketing strategies.

Adapting to New Norms

The landscape, however, has evolved since 2019. Event planners are now adapting to new norms, including hybrid events that blend in-person event ideas and virtual event elements, and leveraging new technologies prompted by pandemic-induced changes in work environments.

Despite these changes, the fundamental need for in-person interaction remains unchanged. Virtual events, while here to stay, have not replaced the need for face-to-face interactions but have emphasized the importance of selective participation in events.

Budget Reallocation and Marketing Focus

Pandemic-induced budget reallocations, which shifted funds from travel and events to digital transformation and remote work adaptations, are now seeing a reversal.

As budgets return to event marketing, there is an increased focus on the quantitative and qualitative analysis of events to maximize return on investment (ROI) and ensure the effectiveness of event marketing strategies.

The Future of In-Person Events

In-person events remain an integral part of marketing mixes, offering unique opportunities for businesses to connect directly with their target audience and gather valuable insights.

With this renewed emphasis, event organizers are scrutinizing which in-person events, whether networking events, trade shows, or specific event formats, will yield the best outcomes and contribute most effectively to overall marketing goals.

The Importance of In-Person Events

Building Stronger, Personal Connections

In the digital age, in-person events stand out for their ability to foster deeper, more personal connections. Unlike virtual events, where interactions can feel distant and impersonal, in-person events allow for direct, face-to-face engagement. This environment is conducive to building trust, understanding through body language, and forming stronger business relationships. It’s a setting where handshakes, eye contact, and spontaneous conversations create bonds that are hard to replicate online.

Enhancing Sensory Experiences

In-person events offer a multisensory experience that goes beyond what virtual platforms can provide. Attendees have the opportunity to interact with products, experience live demonstrations, and feel the energy of the environment. This immersive experience can leave a lasting impression, making these events especially valuable in sectors where tactile and visual interactions play a crucial role.

Economic Contributions and Local Benefits

Hosting in-person events significantly boosts local economies. They drive demand in sectors such as hospitality, transportation, and local commerce. These events not only contribute to the event industry’s economic health but also support the growth of local businesses.

By choosing diverse locations, event organizers can enhance the experience for attendees, combining professional objectives with the exploration of new cultures and places.

Creating Unique Networking Opportunities

In-person events are unrivaled when it comes to networking. They provide a platform for attendees to engage with peers, industry leaders, and potential clients in a more relaxed and spontaneous setting. These interactions often lead to fruitful business collaborations and are key to expanding professional networks.

Leveraging Event Technology

Incorporating event technology, such as mobile event apps and event management software, can greatly enhance the in-person event experience. These tools streamline processes like check-in, badge printing, and agenda management, making the event more enjoyable for both organizers and attendees. They also provide valuable data collection opportunities, helping to measure event ROI and attendee engagement.

Adapting to Hybrid Event Formats

While the focus is on in-person events, it’s essential to acknowledge the role of hybrid event formats. These events combine physical and virtual elements, catering to both in-person and virtual attendees. This approach broadens the reach of the event and provides flexibility, ensuring that more people can participate regardless of their location or circumstances.

Personal Development and Knowledge Gain

Attending in-person events can be a significant part of one’s personal and professional development. These events often feature speakers who are experts in their fields, providing valuable insights and knowledge. Attendees can gain firsthand information and learn about the latest trends and innovations relevant to their industry.

Creating Memorable Event Experiences

The key to a successful in-person event lies in creating an unforgettable experience for attendees. This involves careful event planning, management, and execution. From selecting the right venue to crafting an engaging event agenda, every aspect contributes to the overall experience of the attendees.

Focusing on Face-to-Face Interaction

In a world where digital communication is prevalent, in-person events remind us of the value of face-to-face interactions. These interactions are more authentic and can lead to more substantial and meaningful business relationships.

Enhancing Brand Awareness and Visibility

In-person events provide an excellent opportunity for businesses to increase brand awareness and visibility. Participating in trade shows, hosting product launches, or being involved in industry-specific events can place a brand in front of its target audience, allowing for direct engagement and promotion.

Addressing the Challenges of Event Management

Organizing in-person events comes with its set of challenges, from logistical considerations to ensuring attendee satisfaction. Effective event management involves addressing these challenges head-on, using innovative solutions, and ensuring that every aspect of the event aligns with the overall goals.

What are the Challenges of In-Person Events?

Logistical Complexity

Organizing in-person events involves a myriad of logistical challenges. Securing appropriate venues that align with the event’s scale and purpose is just the beginning. Coordinating travel arrangements, accommodations, and catering requires meticulous planning and execution.

This complexity escalates for events with international attendees or those held in multiple locations. Handling the logistics of transportation, managing check-in processes, and ensuring that all equipment and materials are in place are key aspects of event management that demand attention to detail and extensive coordination.

Health and Safety Concerns

In the post-COVID era, health and safety are paramount. Event planners must implement measures such as social distancing, enhanced sanitation, health screenings, and possibly even vaccine or testing requirements. Adapting to these health protocols adds layers of complexity to event planning and can impact the overall event experience. Maintaining these standards without compromising the event’s objectives is a delicate balance that requires careful planning and execution.

Financial Implications

The financial burden of in-person events can be significant for both organizers and attendees. For organizers, the costs include venue rental, technology and equipment, staffing, marketing, and additional expenses like insurance and health safety measures. Attendees face expenses related to travel, accommodation, and registration fees. This financial aspect can limit the accessibility of events, particularly for individuals or smaller entities with limited budgets.

Environmental Impact

In-person events can have a substantial environmental footprint, primarily due to travel and the resources used at event venues. There is an increasing push towards sustainability in event planning, which involves reducing waste, opting for eco-friendly materials, and minimizing the carbon footprint associated with travel and venue operations.

Implementing these green practices is not only beneficial for the environment but also resonates with a growing segment of environmentally conscious attendees and companies.

Balancing Virtual and Physical Event Elements

With the rise of hybrid events, balancing virtual and physical elements has become a challenge. Ensuring that both in-person and online participants have a seamless and engaging experience requires sophisticated event technology solutions.

This often involves using event apps, live streaming, virtual networking platforms, and digital engagement tools to create a cohesive experience for all attendees, regardless of their mode of participation.

Catering to Diverse Attendee Needs

In-person events must cater to a diverse range of attendee preferences and needs. This includes accommodating different learning styles, physical abilities, dietary restrictions, and cultural sensitivities. Creating an inclusive environment where all attendees feel valued and engaged is crucial for the success of the event.

Post-Event Follow-Up and Data Collection

After the event, collecting and analyzing data to assess the event’s success and areas for improvement is vital. This involves gathering feedback from attendees, monitoring engagement levels, and evaluating the ROI of the event. Effective post-event follow-up can provide valuable insights for future event planning.

Ensuring Attendee Engagement

Engaging attendees in a physical setting requires different strategies compared to virtual events. This includes interactive sessions, networking opportunities, and unique event activities that encourage participation and connection among attendees.

Keeping attendees engaged and ensuring they gain valuable knowledge and experiences is a key aspect of successful event management.

How to Choose A Successful In-Person Event

When deciding to attend an in-person event, several factors should be considered to ensure that the event aligns with personal and professional goals.

Firstly, the relevance of the event to one’s industry, interests, or professional development is crucial. Events that align well with an individual’s or company’s objectives are more likely to offer valuable insights and networking opportunities.

The quality and diversity of the speakers and the agenda are also key considerations. Events featuring renowned experts or covering a wide range of relevant topics can provide significant learning and networking opportunities.

Additionally, examining the attendee list can offer insights into the networking potential and the types of connections that can be made.

The logistical aspects, such as location, duration, and cost, are also important. Events that are conveniently located and reasonably priced offer better accessibility and value for money. It’s also beneficial to consider the event’s format and whether it includes interactive sessions, workshops, or networking opportunities that meet specific needs.

Lastly, it’s essential to consider the health and safety measures implemented by the organizers, especially in the current climate. Events that prioritize attendee well-being and adhere to health guidelines demonstrate a commitment to safety and can provide a more comfortable and secure environment for participants.

While in-person events present unique challenges, they also offer invaluable opportunities for personal interaction, networking, and professional growth. By carefully considering these aspects, individuals and businesses can maximize the benefits of attending these events.

Event marketers need to be smarter with their money

Given the growing revival of event marketing, companies are now starting to plan their event marketing strategies for next year. 81% of brands believe their event budgets will match or exceed their pre-pandemic budget. This means that CMOs are receiving new budget allocations of which event marketing will be exclaiming for a larger cut of the year´s marketing budget.

Budgets are not allocated gratuitously, and event marketers will need to justify investments and expenses with results. The premise is clear, people want to go to in-person events, but marketing teams need to optimize their planning if they want their events to be successful.

It isn’t just the numbers that count. Today, quality is superseding quantity when it comes to event attendance, and exhibitors are relishing the opportunity of spending more time with quality prospects than merely counting the numbers of attendees.   

So, how can event marketers be smarter with their money to drive home positive ROIs and meet qualitative objectives at a time where attendances may be lower than in the past, but the opportunities to connect are very much open? As with many things, technology can provide the solution.

Leverage technology to choose the best events for your business

Technology like Vendelux’s can help event marketers find events that will deliver the best results to their business and skip the ones that are less likely to provide a substantial ROI. How is this done? With event intelligence.

Event marketers can source the best events and attendees that are most likely to deliver their desired ROI. That way, planners reduce the risk of investing money into researching, planning and attending events, only to find that hardly any prospects attend and that the investment is ultimately a dud. Event intelligence removes the guessing element in choosing the right event for your business.

B2B marketing strategies are ultimately focused on building leads, and marketers must try to discover the most they can about their target customers to reach out to them. This is easier said than done, as the right information is not always easily accessible, hence the importance of meeting this ideal customer face-to-face, as it is one of the best ways to generate more leads.

Event marketers must take a data-driven approach to event-based marketing. This passes by picking the right events to attend or sponsor and to show the ROI, as this will help unlock additional budgets for the following year. Data-driven event marketing starts by calculating how many prospects make an event worth attending.

This process may have been arduous in the past, but today it doesn’t even require spreadsheets or manual work as solutions like Vendelux can automate the whole process.

There are multiple opportunities – just find the right events and the right audience

target audiences for events

Embracing the Turn of the Tide in 2024

The year 2024 marks a significant turning point for the event industry, with a renewed focus on in-person events and the integration of hybrid event formats. Event planners and organizers are gearing up to host in-person events, ranging from large-scale trade shows to intimate in-person meetings, all designed to engage attendees and foster face-to-face interactions.

The full resurgence of physical events presents a unique opportunity for event professionals to innovate and create successful event experiences that meet the evolving needs of their target audience.

Leveraging Technology in Event Management

In this dynamic landscape, the role of technology, particularly a mobile event app and event tech, is more critical than ever. These tools are revolutionizing event management, offering solutions for everything from event registration to data collection.

For event organizers, leveraging these technologies means being able to deliver more engaging and successful in-person events, ensuring high levels of attendee engagement and valuable face-to-face interactions.

The Continued Relevance of Virtual Events

Virtual events continue to play a significant role, offering an alternative for those unable to attend an in person event venue. The rise of virtual and hybrid events has broadened the scope of what’s possible, allowing event attendees to participate from anywhere in the world.

This shift has also opened doors for innovative event formats and activities that cater to both in-person and virtual attendees, enhancing the overall event experience.

Navigating Hybrid Event Complexities with Technology

The emphasis on hybrid event formats has led to a greater need for effective event technology solutions. These tools not only streamline the event setup but also ensure that all attendees, whether in person or online, have a seamless experience.

From check-in processes to multiple sessions catering to different audiences, the use of event apps and tech is essential in managing the complexities of hybrid events.

Crafting Success with the Right Venue and Agenda

For businesses and event professionals, the key to success in 2024 lies in selecting the right in-person event venues, designing event agendas that resonate with the audience, and employing effective strategies for audience engagement.

Whether it’s through networking events, trade fairs, or specific event content, the goal is to create events that not only meet the event goals but also provide valuable insights and networking opportunities.

In-Person Event Industries and Directories on Vendelux

Vendelux provides an extensive array of directories categorizing in-person events across various industries. These directories are designed to help professionals find events that align with their specific interests and industry needs.

Here’s an overview of the directories available on Vendelux, showcasing the diversity of events in different sectors:

Technology Events

These events focus on general technological advancements and innovations, attracting a wide range of professionals from various tech sectors. They are ideal for staying updated with overall tech trends and networking with a broad tech audience.

AI Events

Artificial Intelligence (AI) events delve into the latest developments in AI technology, machine learning, and related fields. They are crucial for professionals working in or interested in the rapidly evolving world of AI.

Fintech Events

Focusing on financial technology, these events cater to professionals in banking, investment, and digital finance, offering insights into the latest trends and innovations in the fintech sector.

Marketing Events

These gatherings are tailored for marketing professionals, covering topics like digital marketing, brand strategy, and consumer behavior. They provide excellent opportunities for learning new marketing tactics and networking.

Cybersecurity Events

Targeted towards IT professionals and security experts, these events discuss the latest in cybersecurity threats and solutions, crucial for businesses in safeguarding their digital assets.

Ecommerce Events

These events focus on the evolving world of online retail, discussing topics like online shopping trends, digital customer experience, and e-commerce technologies.

Women’s Events

These gatherings are dedicated to empowering women professionals across various industries, offering networking opportunities, discussions on gender equality in the workplace, and leadership development.

HR Events

Human Resources professionals benefit from these events, which cover the latest trends in talent management, employee engagement, and organizational culture.

Leadership Events

Aimed at business leaders and managers, these events focus on leadership strategies, team management, and organizational development.

Education Events

These events cater to educators and academic professionals, discussing the latest trends in teaching methods, educational technology, and curriculum development.

Virtual Events

While focusing on online gatherings, these events explore the best practices for hosting and participating in online events, a crucial skill in today’s hybrid event landscape.

Supply Chain Events

Professionals in logistics and supply chain management find these events crucial for understanding the latest trends and technologies in supply chain optimization.

Cannabis Events

These events cater to professionals in the cannabis industry, covering topics like legislation, cultivation technology, and market trends in the cannabis sector.

Each directory on Vendelux is tailored to provide comprehensive listings of events specific to these industries, helping professionals easily find and choose events that align with their business needs and interests. Whether it’s staying on top of industry trends, networking with peers, or exploring new market opportunities, Vendelux’s directories serve as a valuable resource for planning and maximizing the benefits of attending in-person events.

Vendelux is an event intelligence platform built to give B2B event marketers every bit of information they need to attend the right events for their goals. Search and filter up to 30,000 events worldwide, and get information on not only the event, price and sponsorship information, but also details on each attendee. Sound too good to be true? See it for yourself

The post In-person Events 2024: How to Gain an Edge as an Event Marketer appeared first on Vendelux.

]]>
Event Marketing Statistics: Powering Your Event Strategies with Data-Driven Insights https://vendelux.com/blog/event-marketing-statistics/ Tue, 05 Dec 2023 13:04:34 +0000 https://vendelux.com/?p=14781 Our 2023 guide to event marketing statistics covers all of the major data points for both attendees, organizers and technology.

The post Event Marketing Statistics: Powering Your Event Strategies with Data-Driven Insights appeared first on Vendelux.

]]>
Adapting to Evolving Event Formats

Keeping pace with the dynamic and rapidly evolving event industry, with its shifting event formats and evolving attendee expectations, is a challenge that requires adept navigation. Event marketers, event planners, and organizers are continuously adapting to the latest trends in virtual events, hybrid events, and in-person events, each with its unique demands and opportunities.

The Rising Importance of Event Technology

In this rapidly changing landscape, the role of event technology and virtual event technology has become increasingly prominent. These technologies are not only transforming how we plan and execute events but also how we measure event success.

Data-Driven Strategies in the Global Event Industry

With the growth of the global event industry, the reliance on data-driven event marketing strategies and the use of event management software is more critical than ever.

Diverse Event Budgets for Multiple Formats

Event budgets now have to accommodate the diverse needs of physical events, online events, and hybrid models, each offering distinct avenues for attendee engagement.

Event professionals are also focusing more on understanding event marketing statistics and integrating them into their event marketing plans. This includes looking into attendee satisfaction, virtual event participants, and the efficiency of event apps.

Adapting Marketing Strategies for an Evolving Industry

As the industry continues to evolve, event marketing strategies must also adapt.

This involves exploring new virtual event technology, considering the unique challenges of executing virtual and hybrid events and acknowledging the increasing importance of experiential marketing in creating engaging and memorable events.

Balancing Digital Innovation with Human Connection

The future of events lies in mastering the balance between the human touch of in-person gatherings and the innovative reach of digital platforms.

Whether it’s hosting virtual events, ensuring attendee engagement in hybrid events, or maximizing the ROI of in-person events, the ability to adapt and innovate is key to the success of any event marketer or organizer in this ever-changing landscape.

The event industry shows no sign of slowing down. The event marketing industry is expected to grow to $36.31 billion by 2026 at a CAGR of 12.96% (Daedal Research).

B2B event marketing has the most significant share of the industry, with 40%.

Event marketers are taking note, as 73% of event marketers reported budget increases for 2023 (Splash).

This article presents the latest industry event marketing statistics, providing valuable insights for your strategies. So let’s dive into these key data points to help you confidently navigate the ever-changing event landscape.

In-Person Event Statistics

In-person events are a cornerstone of many organizations’ marketing and business development strategies.

Despite the recent rise in the popularity of virtual events, nothing quite compares to the power of face-to-face interactions.

These statistics delve into in-person events, providing insights into their prevalence, effectiveness, and the challenges organizers face.

  • 47% of event marketers say that in-person events have the highest ROI (Splash)
  • In-person events are proven money-makers, so 83% of event marketers include them in their strategy. (Splash)
  • In-person events are the number one B2B marketing technique (LinkedIn)
  • 97% of media marketers say in-person events are crucial. (Zippia, 2023)
  • Respondents remain drawn to in-person events, with 80% saying they would select this format over the remote alternative. Only 1% preferred remote over in-person, with all other factors equal. (Freeman, 2023)
  • There are at least 255 major convention centers in the U.S. (Zippia, 2023)
  • Every year up to 40 million Americans attend business events. (Zippia, 2023)
  • 76% of all event attendees go for networking purposes. Events are crucial for marketers and attendees to create high-quality leads and partners. 89% of professionals agree that face-to-face interaction is the best way to close business deals. (Zippia, 2023)
  • The top 5 meeting destinations in Europe are Madrid, Barcelona, London, Paris, and Manchester. (Global Meetings and Events Forecast, 2022)

Virtual Event Statistics

The rise of technology has enabled a new era of virtual events that transcend geographical boundaries and offer unprecedented access to a global audience.

These statistics highlight key factors attracting attendees to virtual events, the prevalence of this format, and the challenges faced in creating engaging virtual experiences.

  • The top five things that attract virtual event attendees are education/content, on-demand access, session time, the reputation of the event, and networking. (Skift Meetings, 2022)
  • 71% of event marketers plan to continue investing in virtual events. (Zippia, 2023)
  • 41.5% of event professionals say they will pay up to $5,000 for new virtual event technology. (Zippia, 2023)
  • 19% of companies hosting virtual events also aim to increase brand awareness. (Zippia, 2023)
  • 52% of B2B and 43% of B2C respondents plan on charging attendees a fee to access events virtually. (Agency E.A., 2022)

Hybrid Event Statistics

Hybrid events, which merge in-person and virtual experiences, are gaining popularity among organizations for their versatility and wider audience reach.

The statistics in this section spotlight the ascending trend of hybrid events, their advantages, the hurdles they present, and the crucial role of technology in enabling their success.

  • Making physical and digital experiences equally good is the top perceived challenge for hybrid event marketers (MarketingCharts)
  • 54% of marketers named richer audience insights a valuable reason to go hybrid for flagship B2B events. (Forrester, 2022) 
  • Challenges associated with hybrid events include connectivity issues, engaging virtual and in-person audiences simultaneously, scheduling for international audiences, and increased preparation time. (Markletic, 2022)
  • 71.1% of event organizers say connecting the in-person and virtual audience is their biggest challenge. (Markletic, 2022)
  • 67% of event organizers state that technology to ensure a smooth experience is a challenge or concern. (Markletic, 2022)
  • 35% of event organizers say finding the right venue to host a hybrid event is challenging. (Markletic, 2022)
  • 32.9% of event organizers say they’ve experienced connectivity issues during hybrid events. However, only 12% state that they’d arrange backup internet connections. (Markletic, 2022)
  • 46% of event organizers say speakers had difficulties simultaneously engaging a virtual and in-person audience. (Markletic, 2022)
  • 39% of people who attended hybrid events said they felt not included in the event. (Markletic, 2022)
  • 49% of event organizers said they faced difficulties scheduling the event for an international audience with multiple time zones. (Markletic, 2022)
  • 38% of event organizers say hosting a hybrid event takes more preparation than a dedicated in-person or virtual event. (Markletic, 2022)

B2B Event Industry Statistics

B2B events generate leads, foster partnerships, and promote thought leadership.

From insights into the preferences of B2B marketers to the impact of event data, these statistics shed light on the current landscape and future direction of the B2B event industry.

  • 89% of B2B marketers said capturing and leveraging event data positively impacted their marketing strategy. Their top three metrics are the number of leads generated, satisfied decision-makers, and new/increased sponsorships. (Agency E.A., 2022)
  • Next Gen Event Goers (NGEG ages 20 – 44) seek greater connection to their colleagues and industry, more hands-on learning experiences, and a clear value proposition that aligns with their work/life priorities. (Freeman, 2023)

Event Marketing Budget Statistics

Budgeting is a critical component of event marketing, affecting everything from the scope of the event to the channels used for promotion. These statistics provide an overview of how much companies invest in their event marketing initiatives, providing insights that could help guide budget decisions.

  • On average, 9.4% of the CMO marketing budget goes to live events (Zippia, 2023)
  • 73% of event marketers reported budget increases for 2023 (Splash).
  • Event marketers say their biggest challenges are insufficient team members (26% cite this as a big issue) and insufficient budget (23%). (Marketing Profs, 2023)

Event Technology Statistics

Event technology is evolving rapidly, offering new tools and platforms to streamline planning, boost engagement, and measure success.

These statistics explore how marketers leverage these technologies, their spending in this area, and the perceived challenges and needs for event tech.

  • 41.5% of event professionals say they will pay up to $5,000 for new virtual event technology. (Zippia, 2023)
  • Currently, 19% of marketers manage 4–7 different event technology providers to meet their needs (Forrester, 2023)
  • 81% of event practitioners would hold more events if they had the right tools. (Splash, 2023)
  • The scale and impact of any event program depend highly on the event tech a team chooses. Without the right tools, there are silos, inefficiencies, and an inability to prove impact and ROI. (Splash, 2023)

Event Sponsorship Statistics

Event sponsorships can significantly impact the success and scale of an event. Sponsors not only provide financial support but can also enhance the event’s reputation and reach.

These statistics highlight the growing number of sponsors and their influence on the event industry.

  • The rise in the number of sponsors globally brings a hike in the Events Industry market; sponsors are considered a backbone of the event market because it is the initial source of funding to host the events. (Cision, 2022)
  • 33% of businesses spend 21% or more of their total events budget on sponsoring events. (Bizzabo, 2022)

Event ROI Statistics

The intricacies of calculating event ROI present a labyrinth for many event professionals, yet it’s critical to understanding event performance and guiding strategic planning.

Delve into this data to uncover the markers of success, the ROI potential of digitization, and the metrics that matter most in today’s event landscape.

  • 79% of marketers generate sales through events. Additionally, 85% of these marketers agree that events increase lead generation and sales. (Zippia, 2023)
  • 83% of brands report increased sales from event marketing. And there’s a reason why, as up to 74% of event attendees agree, their opinion of the company/brand improved after attending. (Zippia, 2023)
  • 36% of marketers selected “increased ROI” as the top benefit of hosting events with more digital components. (Forrester, 2022)

Attendee Engagement Statistics

Engaging attendees is a critical aspect of successful events.

From the reasons people attend events to the effectiveness of various promotional strategies, these statistics provide a deep dive into what drives attendee engagement.

  • Attendees gauge event success by the number of new business opportunities generated (Emerald)
  • According to a recent survey of 670 event professionals across industries and job roles in the U.S. and Europe, attracting the right attendees is the top factor for a successful event program. The survey found that 32% of respondents cited this as the key, up from 26% in the previous year’s survey. (MarketingCharts, 2023)
  • 84% of event planners use attendee satisfaction as a KPI. 82% of event planners use attendee engagement as a KPI. (Zippia, 2023)
  • Getting attendees has not been easy. Sixty-two percent of marketers cited creating demand for an event as the biggest challenge in 2022 (Forbes, 2023)

General Event Industry Statistics

The global event industry is vast and dynamic, encompassing everything from small, intimate gatherings to massive international exhibitions.

It is an engine of economic activity and a platform for networking, learning, and celebrating.

These general event industry statistics provide a holistic view of the sector, including its current worth, projected growth, employment trends, and overall influence on business success. They offer invaluable insights for anyone involved in event planning, marketing, or sponsorship.

  • The global event industry is expected to experience a CAGR of 13.48% through 2028. (Zippia, 2023)
  • As of 2022, the U.S. event industry market size is just under $3.2 billion. (Zippia)
  • In 2023 global exhibition revenue levels are expected to reach 94 percent of 2019 levels on average and, excluding China, up from 80 percent in 2022. (Skift, 2023) 
  • The global event planning industry is expected to have a CAGR of 11.2% by 2028. Event management software alone is expected to reach $16.11 billion in value by the same year. (Zippia, 2023)
  • The Global Events Industry Market size is projected to reach USD 2,194.40 Billion by 2028 (Cision, 2022).
  • 19% of respondents say the format of the specific event does not necessarily dictate their choice; rather, any event that offers a clear value proposition. (Freeman, 2023)

Event Marketing Tactics

In the rapidly evolving event industry, effective marketing tactics are paramount. With various channels, marketers are leveraging key strategies to promote and engage.

Delve into the data below to discover the pivotal roles of email, video, and social media in today’s event promotion landscape.

  • 75% of marketers say email is their most effective promoting strategy. Up to 45% of event ticket sales come directly from those emails. (Zippia, 2023)
  • 87% of marketers use email marketing for event promotion. Email marketing is the second most popular method of event promotion, just behind social media at 89%. (Zippia, 2023)
  • 47% of event planners will use video in their event promotion this year. (Zippia, 2023)
  • 92% of marketers plan to integrate social media into their events. (Zippia, 2023)

The Ever-Evolving World of Event Marketing

In conclusion, the landscape of event marketing is ever-evolving, marked by the rapid adaptation to changing formats, emerging technologies, and shifting attendee expectations.

This compendium of event marketing statistics underscores the critical role of data-driven insights in shaping successful event strategies.

Effectiveness Across Event Formats

From the undeniable effectiveness of in-person events to the innovative reach of virtual and hybrid models, each format presents unique challenges and opportunities for event marketers and planners.

Pivotal Role of Event Technology

The increasing reliance on event technology and the strategic integration of event management software are pivotal in this dynamic environment.

Event marketers must now balance their budgets to cater to the diverse needs of various event formats while maximizing attendee engagement and ROI.

Insights for Future Strategies

The insights provided here not only navigate the complexities of the event industry but also offer a clear perspective on its future trajectory.

Anticipating Industry Growth and Innovation

As we look ahead, the event marketing industry is poised for significant growth, emphasizing the importance of innovative and adaptable strategies.

The key lies in harnessing the synergy of traditional event dynamics with digital advancements.

The Future of Event Marketing

The future of event marketing will undoubtedly be shaped by those who can effectively leverage these insights, turning data into actionable strategies that resonate with evolving market demands and attendee preferences.

Events, whether in-person, virtual, or hybrid, will continue to be powerful platforms for networking, lead generation, and brand promotion, guided by forward-thinking and insightful marketing approaches.

The post Event Marketing Statistics: Powering Your Event Strategies with Data-Driven Insights appeared first on Vendelux.

]]>
Field Marketing 101: How to Become a Better Event Marketer https://vendelux.com/blog/field-marketing/ Mon, 04 Dec 2023 13:00:00 +0000 https://vendelux.com/?p=6166 Field marketing is essentially how brands get their products in front of their customer’s faces. Whether it’s B2B or B2C, think of it like marketing “in the field.”

The post Field Marketing 101: How to Become a Better Event Marketer appeared first on Vendelux.

]]>
If you are currently an event marketer, it’s highly likely you are already implementing field marketing strategies. But having a deeper understanding of field marketing will definitely take your events to an entirely new level.

From building brand awareness to customer interaction to boosting product sales, the fundamentals of field marketing will allow you to best represent a brand and cater to its target audience for optimal business growth.

What is Field Marketing?

Field marketing is a dynamic approach where brands actively bring their products directly to potential customers. This hands-on marketing strategy is utilized in both B2B and B2C contexts, often involving in-person events and interactions. Field marketing can encompass a range of activities, from product displays and brand representation in various retail locations and events to more direct tactics like brand demos, trade shows, and product samplings.

Key elements of field marketing include experiential marketing, guerrilla marketing campaigns, and targeted customer campaigns. The role of field marketing managers and their teams is crucial in executing these strategies effectively. They work closely with sales teams to ensure that marketing efforts align with business objectives and sales targets. This collaboration helps in building customer relationships and strengthening the sales pipeline.

A successful field marketing strategy focuses on reaching the target audience where they are. This can mean engaging with customers through street promotions, in-store promotions, or even virtual events. Field marketing efforts are designed to enhance brand awareness and position the brand favorably in the minds of potential customers.

Incorporating field marketing into the overall marketing strategy allows for a more personalized customer experience. It leverages direct sales and face-to-face interaction to attract customers and generate leads. Field marketing teams use various marketing materials and promotional materials to create engaging and memorable brand experiences.

What Does a Field Marketer Do?

Role and Responsibilities

Field marketers play a crucial role in bridging the gap between a brand and its target audience. These professionals are responsible for designing and executing field marketing campaigns that resonate with the intended demographic. Their activities range from organizing in-person events and virtual events to executing guerrilla marketing tactics. They are the front-line representatives of the brand, often serving as brand ambassadors in various settings.

Strategy Development

Developing a field marketing strategy is a key part of a field marketer’s job. This involves analyzing market trends, understanding the marketing funnel, and identifying the most effective marketing tactics to reach the target audience. Field marketers must balance digital marketing efforts with traditional marketing approaches to create a comprehensive plan that covers all bases.

Collaboration and Execution

Field marketers work closely with sales teams and marketing teams to ensure alignment of goals and strategies. They often lead street team representatives in street promotions and are involved in content management systems to keep track of marketing collateral. This collaboration extends to customer relationship management, where they collect qualitative data to refine marketing strategies further.

Measuring Success

A significant part of a field marketer’s role involves tracking the success of field marketing campaigns. This includes monitoring lead generation efforts, sales conversions, and the overall impact on brand perception and revenue targets. They use these insights to adjust tactics and strategies, ensuring continuous improvement in their marketing efforts.

What Are the Benefits of Field Marketing?

Enhanced Brand Perception and Engagement

Field marketing strategies, particularly those involving experiential marketing and in-person events, significantly enhance brand perception. By engaging directly with the targeted audience, field marketing activities foster a more personal and memorable connection with the brand. This direct engagement, whether through trade shows, guerrilla marketing, or street team representatives, leaves a lasting impression that often translates into brand loyalty.

Improved Lead Generation and Sales

A key benefit of field marketing is its effectiveness in lead generation. Field marketers, through various field marketing tactics, are able to interact directly with potential customers, understanding their needs and preferences. This direct interaction, supported by a cohesive marketing campaign, helps in converting leads into sales more efficiently. The collaboration between the field marketing team and the sales department ensures that the marketing efforts are aligned with the sales objectives, leading to better sales results.

Greater Audience Insight and Targeting

Field marketing campaigns offer valuable insights into customer behavior and preferences. Field marketing representatives gather real-time feedback and data during in-person marketing strategies and virtual events. This data is crucial for refining audience targeting and enhancing the overall marketing strategy.

Cost-Effective and Measurable Results

Compared to traditional marketing methods, field marketing can be more cost-effective. With a targeted approach, field marketing ensures that marketing budgets are spent more efficiently. Additionally, the use of content management systems and digital marketing tools allows for better tracking and measurement of campaign effectiveness, helping to allocate resources more effectively.

Strengthening Customer Relationships

Field marketing is instrumental in building and strengthening customer relationships. Through personalized interactions, field marketing teams can create a more intimate and trusting relationship with customers. This is particularly important for beverage brands and other sectors where customer loyalty is key.

Synergy Between Marketing and Sales

Field marketing fosters a strong collaboration between marketing and sales teams. This synergy ensures that marketing activities are carried out with a clear understanding of sales objectives, leading to a more unified approach in reaching business goals.

Flexibility and Innovation

Field marketing allows for a high degree of flexibility and innovation in marketing tactics. Field marketing managers can quickly adapt strategies to changing market conditions or consumer trends. This includes the use of guerrilla marketing, account-based marketing, and innovative digital marketing strategies in their field marketing campaign.

Comprehensive Marketing Approach

Field marketing complements other marketing activities by adding a personal touch that digital-only strategies might lack. Whether it’s through a well-coordinated field marketing council or individual field marketing representatives, these strategies ensure a comprehensive approach to reaching and engaging customers.

Field marketing success offers a multitude of benefits, from enhanced brand engagement and efficient lead generation to cost-effective marketing strategies and strengthened customer relationships. These benefits make field marketing an indispensable part of the overall marketing process and sales strategy for businesses looking to make a tangible impact in their market.

Role within the Business Structure

A field marketing organization is an integral part of a company’s broader marketing and sales framework. It operates in tandem with other departments to ensure a cohesive approach to brand representation and customer engagement. By integrating field marketing into the business model, companies can ensure that their marketing efforts are not only consistent but also deeply aligned with their overall business goals.

Field Marketing for B2B Companies

As event marketing is increasingly incorporated into B2B marketing strategies, many field marketers are focusing a significant portion of their efforts on event-specific marketing goals. 

For a field marketer, this could look like supporting a sales team, facilitating a workshop or training, hosting a demo, or interacting directly with customers and clients in some other way. This is especially helpful for B2B lead generation.

Sometimes referred to as a field marketing manager or specialist, a field marketer will typically work with sales and an event marketing manager to make sure everything runs as seamlessly as possible and business objectives are met at events.

1. Roadshows

A great opportunity to lure in passersby and generate new leads, roadshows are an ideal way to get the brand out in the public eye. A booth set up or giving out branded collateral is a casual and easy way to engage and convert leads. 

2. Conferences

Large events like conferences are a perfect place for field marketers to flex their networking skills. They can get to know their clients’ needs or thoughts on a deeper level, and interact with potential leads through formal demos or informative workshops.

3. Face-to-Face Meetings

In-person meetings are extremely beneficial in building an intimate bond between the field marketing team and target clients. A field marketer can more easily walk a potential client through using the product or service and work in tandem with sales to close a deal.

4. Webinars or Digital Events

Since the pandemic, more B2B companies are shifting to digital events to generate leads. Online webinars or forums are a great opportunity to familiarize clients or customers with the brand and the services offered, sometimes with a direct call to action to purchase or join.

Helpful field marketing tips for events:

1. Have an event marketing plan

In event-based marketing, an event marketing strategy that incorporates field marketing tools is critical to achieving business goals. Make sure to be clear and thorough, and that ideally, everyone is on the same page before the execution.

2. Use event marketing software 

Software built specifically for event marketing helps you track all the moving parts and oversee the full campaign. An organized and automated workflow allows you to more effectively delegate roles and responsibilities to team members. 

3. Articulate the brand values

Be clear on what the brand is about to the T. What do they believe in? What is their purpose and how does their product meet this end? Have an elevator pitch ready and make sure to have some clear guidelines for this for all parties involved so that the messaging is consistent.

4. Know your audience

Instead of focusing on the attendee numbers, zero in on the target audience. Who is the event for? Is it for CFOs of large corporations or IT department reps? The messaging should be catered to the specific audience so they feel understood, engaged, and inclined to invest in your product or service.

5. Use Event Intelligence Software

Event intelligence removes the guessing element in choosing the right event for your business, and helps you find events your target audience attend or speak at. Event intelligence is important for marketers as it saves time and increases efficiency, helps you to make sure you’re in the right place at the right time, helps you build better relationships with your target audience, and it gives you a competitive advantage. Companies that are successful at events have done their homework – knowing exactly who will be at an event before it happens, and building a relationship will help you to increase your event marketing ROI.

6. Be clear about the offer and overdeliver

If you tell the attendees they will be offered a discount for a free subscription to your service, they will expect it. Make sure that you are delivering your promise and always work to exceed expectations. Overdelivering a surprise offer or bonus is always a great way to keep people excited about the brand.

7. Become savvy at sales

In sales, timing and delivery are everything. You don’t want to oversell your customer or client right away. At an event, make sure there are ample opportunities for a client to tell their story, to create an opportunity for connection and empathy before trying to sell them on the product or brand service. If you work with a sales and marketing team, make sure you’re all on the same page so everyone is able to tag the team and work together. 

Takeaways

Field marketing is used to build the awareness of your brand and also implement sales and marketing strategies into your event planning. It gives your ideal client or customer a way to engage with your brand and try out your product or service before purchasing. At the same time, it also gives the company an opportunity to get to know its target consumers better through qualitative data collection and increase conversions through strategic marketing campaigns. 

There are plenty of ways to incorporate field marketing into your next event. So make sure to try them out and continuously stay ahead of the curve with new, innovative marketing strategies! 

The post Field Marketing 101: How to Become a Better Event Marketer appeared first on Vendelux.

]]>
Event Marketing Strategy: How to Choose Your Next In-Person Event to Attend https://vendelux.com/blog/event-marketing-strategy/ Sun, 03 Dec 2023 13:00:00 +0000 https://vendelux.com/?p=4565 In-person b2b events are back and with a boom. If the pandemic has taught us anything it’s that virtual events can work to help businesses reach new audiences. However, many marketers will be rejoicing at the chance to network and …

Event Marketing Strategy: How to Choose Your Next In-Person Event to Attend Read More »

The post Event Marketing Strategy: How to Choose Your Next In-Person Event to Attend appeared first on Vendelux.

]]>
In-person b2b events are back and with a boom. If the pandemic has taught us anything it’s that virtual events can work to help businesses reach new audiences. However, many marketers will be rejoicing at the chance to network and experience events IRL again. 

In fact, when asked what kind of events they’d like moving forward, 42% of people in the US said they’d only attend in-person events, 52% said they’d prefer hybrid and only 6% were interested in sticking with online events.

While we believe that virtual events are here to stay and can be hugely beneficial for both organizers and attendees, it appears the majority are sick of meeting people through their laptop screens!

With the world returning to in-person events, many companies will be rethinking their event strategy. For event marketers, attending or sponsoring B2B events can be expensive.

Instead of signing up to every event you see, you need to create a strategy to ensure you get the best return on investment (ROI). So, where do you start? Let’s take a look.

How Event Marketing Has Changed

The landscape of event marketing has undergone a significant transformation, especially in the wake of technological advancements and shifting audience preferences. This evolution is evident in several key areas, impacting how marketers approach and execute their strategies.

Embracing the Digital World

In an increasingly digital world, virtual and hybrid events have risen to prominence. The shift towards these formats has not only been a response to global challenges but also a reflection of changing preferences among event attendees.

Virtual event marketing has expanded the reach of events, allowing people from different geographical locations to participate without the constraints of travel. This has opened up new opportunities for targeting a broader audience.

Social Media Integration

Social media has become an integral part of event marketing strategies. From generating buzz about an upcoming event to engaging with potential attendees, platforms like Facebook, Twitter, and LinkedIn play a crucial role.

The use of event hashtags and live updates has become commonplace, enhancing attendee engagement and boosting brand awareness. User-generated content, such as posts and stories shared by attendees, further amplifies the event’s reach and impact.

Personalization and Audience Engagement

The modern event marketing plan places a strong emphasis on personalization. Understanding the pain points and preferences of your target audience allows for a more tailored event experience.

This approach not only increases attendee satisfaction but also boosts the chances of a successful event marketing outcome.

Data-Driven Strategies

The use of event marketing software and analytics tools has become more prevalent. These tools help marketers make informed decisions based on event statistics and attendee behaviors.

By analyzing data from previous events, marketers can refine their strategies to better align with their marketing goals and ensure a more effective marketing strategy.

Integration of Marketing and Sales

A key change within events marketing is the closer alignment between marketing and sales teams. This collaboration ensures that the event strategy is cohesive and that both teams work towards common event goals.

By sharing insights and materials, they can create a unified front that enhances the overall effectiveness of the event.

The Rise of Content Marketing

Content marketing has become an essential component of event marketing campaigns. This includes everything from the event website to email marketing and press releases.

The content created helps in promoting the event, engaging with potential attendees, and reinforcing the event branding.

Focus on ROI and Event Success

Event marketers are now more focused than ever on measuring the return on investment (ROI) of their efforts.

This includes tracking ticket sales, event attendance, and post-event surveys to assess attendee satisfaction. These metrics help in understanding the direct impact of event marketing efforts on overall business objectives.

Event Experience and Branding

Creating an immersive and memorable event experience has become paramount. This involves careful event planning, from the event’s theme and schedule to the finer details like the registration page and event branding.

A successful event marketing strategy today goes beyond just hosting events; it’s about creating experiences that resonate with attendees and encourage them to engage with the brand.

Looking ahead, we can expect event marketing to continue evolving. Hybrid events are likely to become a staple, blending the best of in-person and virtual experiences.

Additionally, digital marketing techniques, including paid promotion and social media marketing, will become more sophisticated, offering new ways to promote events and connect with audiences.

The key to successful event marketing in this dynamic environment is adaptability and a willingness to embrace new technologies and marketing trends.

By staying attuned to these changes, marketers can ensure that their event marketing strategies remain effective and relevant, regardless of the format or audience of their next event.

The Benefits of a Good Event Marketing Strategy

A well-crafted event marketing strategy is more than just a plan for organizing an event; it’s a comprehensive approach that brings numerous benefits to your organization. Here are some of the key advantages:

1. Effective Targeting and Networking

A good strategy enables event marketers to identify and attend events that are most likely to attract their target audience.

This precision targeting ensures that networking efforts are focused, allowing marketers to connect with potential leads, partners, and industry influencers who are relevant to their business goals.

2. Maximizing Return on Investment (ROI)

Attending events can be costly, considering travel, accommodation, and event fees. A strategic approach ensures that each event attended offers the highest potential for ROI, whether through lead generation, networking opportunities, or brand exposure.

This helps in allocating resources more efficiently and justifying the investment in event attendance.

3. Strengthening Brand Representation

An event marketer represents their brand at every event they attend. A well-planned strategy ensures that they are equipped with the necessary information, materials, and training to effectively communicate the brand’s message, ethos, and value proposition.

4. Gaining Competitive Insights

Attending events with a clear strategy in place allows marketers to gather competitive intelligence. They can observe and learn from competitors’ presentations, booths, and interactions with attendees, gaining insights that can be used to refine their own marketing strategies.

5. Personal Development and Industry Knowledge

By strategically choosing which events to attend, marketers can focus on those that offer the most valuable learning experiences and industry insights. This continuous personal and professional development keeps them abreast of the latest trends and best practices in their field.

6. Enhancing Content Creation

Events are a goldmine for content creation, and a strategic approach helps in planning and capturing content that can be used in various marketing channels. This includes live social media updates, post-event blogs, and testimonials, which are essential for engaging with a wider audience.

7. Building Long-Term Relationships

Effective event marketing strategies often include follow-up plans post-event. This helps in maintaining and nurturing relationships initiated at events, turning one-time interactions into long-term business relationships.

8. Efficient Time Management

With a clear strategy, event marketers can plan their time at events more effectively. They can prioritize which sessions to attend, whom to network with, and how to divide their time between different event activities, ensuring a productive experience.

9. Showcasing Thought Leadership

Participating in panel discussions, giving presentations, or even engaging in informal conversations at events are opportunities to establish oneself and their brand as thought leaders. A strategic approach includes identifying and preparing for these opportunities to share expertise and insights.

10. Measuring Success

A strategic approach allows for the setting of clear, measurable goals for each event attended. This could range from the number of leads generated to the quality of connections made. Post-event analysis against these metrics helps in evaluating success and informing future strategies.

How to Make an Event Marketing Strategy 

Crafting an event marketing strategy is as crucial as formulating any other aspect of your marketing plan, like content or ad strategies.

Given the significant investment and potential for driving B2B leads, events shouldn’t be overlooked.

Just as you wouldn’t impulsively spend $2,000 on a Google Search campaign without a solid strategy, the same level of planning and consideration should apply to event marketing, whether it’s for in-person, virtual, or hybrid events.

The goal of an effective event marketing strategy is to pinpoint and participate in events that promise the highest return on investment. This involves selecting events that align with your target audience and present opportunities to enhance your brand’s visibility and networking prospects.

A successful event marketing plan encompasses everything from pre-event preparations like social media promotion and creating buzz on your event website, to engaging potential attendees and optimizing ticket sales.

Key elements of a robust event marketing strategy include detailed planning for event branding, employing event marketing software, and leveraging digital marketing techniques like paid ads and email marketing.

It’s about creating an immersive event experience that resonates with attendees and meets your event goals.

Post-event activities like surveys and social media engagements are also vital to gauge attendee satisfaction and inform future event marketing efforts.

By integrating these components, event marketers can ensure event success, build brand awareness, and effectively promote their upcoming events.

The first step is how you prep.

Pre Event Research 

Before you consider any events you need to do your research! 

For a few reasons. 

First, is that as marketers we’re brand guardians, so you need to make sure that the event and the company running it are aligned with your organization’s values. 

Secondly, the event content, keynotes, sponsors and attendees need to line up with your organization and marketing goals. Chances are, by attending events with speakers and content similar to yours, you set yourself up to:

1. Find the right target audience who are interested in the content you’re already talking about and;

2. Your team is well equipped to spark up conversation on the topic and appear like experts to potential leads.

We’d recommend creating a list of events that are aligned with your company’s industry, ethos, messaging, and content. Once you’ve created a shortlist, use an event intelligence tool like Vendelux, to do your due diligence on whether or not attendees fit your target market.

With Vendelux there’s also the ability to reverse engineer. You can search by attendee name, upload a CSV list of contacts or even connect your CRM to analyze leads and accounts and add matches to your prospect list.

Vendelux saves you time and energy, by compiling event data for you. Find out attendee details like: their company, job title and even their name, so you can whittle your list down to events that will be most beneficial to you.

The same approach applies for agreeing sponsorship packages. Make sure you get your brand in front of the right people, by doing thorough research, or using Vendelux to do it for you. That way, you increase your chances of interacting with qualified leads.

Event Marketing Plan and Calendar

Once you’ve done your research, you now know what events are aligned with your B2B marketing strategy and your goals. 

The next step is to map out who from your team will go to which event, on which date, location, etc. Plan this in a shared event calendar, so the whole team is kept in the loop. 

When you’ve created your event calendar, it’s important to set goals and an event strategy for those who will attend from your company. Take your marketing funnel and adapt it for each event. For example:

Step one – Awareness:

Increase awareness of your company by engaging about the event in your content and social media. For example, plan social media content that tells your audience and competitors that you’ll be there, speaking at or sponsoring the event.

Invite those who’ll also attend to comment and engage with your company online before meeting you in real life. Research members of your target audience who’ll be there and see if they’ve mentioned any keynotes they can’t wait to see, so your team can go to those too.

Step two – Interest:

Prepare how you’ll catch your audience’s interest. For example, pre-arrange topic areas for discussions with your target audience. Tailor this to the different audience and event. And always make sure your team has an elevator pitch that they memorize and are aligned on.

Step three – Consideration:

Think of creative field marketing ideas you can use to make your company more memorable. Maybe it’s a useful or funny object with a QR code that links to their personal LinkedIn. All employees that attend should have business cards, brochures or any other keepsake they can hand to potential prospects.

Whatever you choose, it needs to be as easy as possible for prospects to contact you, to move from consideration to conversion.

Top tip:

Possibly the most important stage in this whole process is to plan what lead capturing process you’ll use. How will you make sure any potential leads are not lost? Add this into your plan to ensure you’ve thought of every step and are ready to nurture leads straight after the event.

Step four – Conversion:

The last part of your plan should be your post-event follow up. You’ve done the hard part of generating potential leads, but no one is making a deal on the spot, so how will you turn them from a prospect to lead? How will you re-engage after the event? 

Create a pitch and outreach plan that will help you stand out from the crowd and seal the deal. For example, maybe you noted down an interesting discussion you had with a potential lead.

In your follow up email, you find new information on it and add to the discussion, giving them value and positioning your company as an expert on that topic.

Top tip:

Part of the conversion stage that you shouldn’t miss is the post-event content. Make sure to send company representatives who are happy to be in photos, and post updates from the event during and after. If your audience is B2B it might take longer to convert leads.

By sharing insights and engaging online through your social media and content channels, you stay top of mind for these companies. Which could help push a deal over the line. 

Align Sales and Marketing

Consider this: 68% of B2B marketers say in-person events generate the most leads. 

When companies attend B2B marketing events they usually choose to send sales and marketing. But also according to research, 55% of marketers don’t know what materials sales teams will use at these events. Teams who are not aligned, are getting in the way of their own results. 

As mentioned previously, having a solid plan for every step of the event is essential to producing great ROI. This means that sales and marketing have to be completely aligned on the plan, event strategy and materials needed to reach your goals.

To ensure both teams are on the same page, both departments should be involved in the event marketing strategy, from start to finish.

Regardless of who attends the in person event, your event marketing strategy should ensure a smooth transition from marketing qualified leads to sales discussions.

Use a Tool to Find the Best Events

Creating a solid event marketing strategy can take time and a lot of energy to build.

In fact, you should already be planning and creating your strategy for the next year!

It’s best to get in early on these events, especially if you want to secure one of those coveted sponsorship positions at the top events. 

To make sure that you’re making the right decisions, use a data-driven tool to help. Vendelux is an event intelligence platform built to give B2B event marketers every bit of information they need to attend the right events for their goals.

Simply search and filter up to 30,000 events worldwide, and get information on not only the event, price and sponsorship information, but also details on each attendee. Sound too good to be true? See it for yourself

The post Event Marketing Strategy: How to Choose Your Next In-Person Event to Attend appeared first on Vendelux.

]]>
B2B Data: The Ultimate Guide https://vendelux.com/blog/b2b-data/ Sat, 02 Dec 2023 13:00:00 +0000 https://vendelux.com/?p=9916 B2B Data is the Key to Unlocking the Power of Business-to-Business Information for Growth and Success - Read our Ultimate Guide to Learn How.

The post B2B Data: The Ultimate Guide appeared first on Vendelux.

]]>
B2B Data is the Key to Unlocking the Power of Business-to-Business Information for Growth and Success

B2B Data is a crucial aspect of modern business operations, and understanding how to effectively use it can lead to increased revenue, improved targeting, and better decision-making. 

This guide will cover everything you need to know about B2B data, from the basics of what it is, to the different types of data available and how to access it.

We’ll also explore the benefits of using B2B data for revenue operations, sales, and marketing teams, as well as specific use cases and best practices for data validation and enrichment. 

Additionally, we’ll discuss the importance of sourcing B2B data, whether through in-house efforts or outsourcing, and the unique insights provided by B2B event data.

By the end of this guide, you’ll have a comprehensive understanding of B2B data and how to leverage it to drive business growth.

Let’s get into it.

What is B2B Data?

B2B data encompasses the information gathered and utilized in business-to-business transactions. This includes accurate and up-to-date contact data, company data, demographic data, and details about products and services. It also involves tracking interactions and relationships between different businesses, key decision makers, and potential customers.

Sales and marketing teams often rely on this relevant data for lead generation and developing effective marketing and sales strategies. Accurate B2B data is crucial for identifying and reaching the target accounts, which includes business professionals, decision makers, and marketing professionals. It aids in pinpointing potential partners, clients, and suppliers, and is instrumental in analyzing and enhancing B2B operations.

This data is not just limited to basic contact details. It can encompass firmographic data, intent data, technographic data points, and market research insights, providing a comprehensive view of the target market. High-quality B2B data, often sourced from data providers or data vendors, is integral to business development teams for crafting targeted marketing campaigns and sales strategies.

Utilizing tools like LinkedIn Sales Navigator or Google Chrome extension can assist in data collection, ensuring access to an extensive database of contacts, including verified email addresses and direct dial numbers. This complete data set is essential for marketing automation tools, data cleansing, and data enrichment processes, which help maintain data accuracy and relevance.

Why Data-Driven Strategies Lead to Success

Data-driven strategies are often considered the most successful because they’re based on facts rather than assumptions. 

This allows businesses to make more informed and accurate decisions and better understand the needs and preferences of their customers.

There are a bunch of benefits to using data to guide your decisions, like:

1. Improved Decision-Making & Better Risk Management: 

By analyzing accurate data, teams can identify potential risks and develop strategies to mitigate them. This can help justify spending on software and data as it can provide insights that can reduce the risk associated with guesswork. It can also help forecast and anticipate potential risks, by using predictive modeling, so you’re able to make decisions based on real-world insights. This helps prevent costly mistakes and maximize the chances of success.

2. Enhanced Customer Understanding:

Data can provide valuable insights into the needs and behaviors of customers, allowing businesses to understand their target audience better and tailor their products, services, and marketing efforts accordingly.

3. Increased Efficiency:

Data-driven strategies can help businesses streamline their operations and processes and identify opportunities for improvement and cost savings, which can increase efficiency and productivity and ultimately drive more revenue and growth.

4. Better Targeting and Personalization: 

Data-driven strategies enable organizations to gain insights into customer needs, preferences and behavior, which can be used to improve products and services and target specific segments of the population. This is done through segmenting customer base, predictive modeling and personalization, like personalized product recommendations, personalized email campaigns and customized website experiences. This leads to increased customer engagement and sales.

5. Increased Agility: 

Data-driven strategies allow organizations to be more agile, by providing insights into current and potential changes in the market and customer needs. This allows organizations to quickly adapt to changing conditions, giving them a competitive advantage in the market. With a data-driven approach, organizations can identify changes in customer preferences and demands, respond to market conditions and opportunities, and use real-time data monitoring to quickly adapt to changes.

What Are the Types of B2B Data (With Examples)

When it comes to B2B data, there’s a lot of different options out there. What kind of data a business uses depends on what they’re trying to do. Some types of B2B data that are pretty standard include:

1. Demographic Data:

This can include information about the characteristics of businesses and their employees, such as industry, size, location, and job titles. For example, B2B data might include information about a business’s industry (e.g., manufacturing, finance), its number of employees (e.g., 100-500), and its location (e.g., New York, NY).

2. Firmographic Data:

Also known as company data, this can include information about the specific characteristics of a business, such as a business’s name (e.g., XYZ Corporation), its address (e.g., 123 Main Street), and its contact information (e.g., phone number, email address).

3. Technographic Data:

(Also known as technology data) can include information about a business’s technology, such as the specific software and hardware products it employs. For example, use of a particular software product (e.g., Salesforce CRM) or a specific type of hardware (e.g., Dell laptops).

4. Contact Data:

This can include information about the specific individuals within a business who are responsible for making purchasing decisions, such as their names, job titles, and contact information. For example, B2B data might include the name of a business’s purchasing manager (e.g., John Smith) and their contact information (e.g., email address, phone number).

5. Intent Data:

Also known as behavioral data, it includes information about the actions businesses take online, such as the websites they visit and the content they engage with. For example, B2B data might consist of information about a business’s engagement with a particular website (e.g., visited the XYZ Corporation website) or with a specific type of content (e.g., downloaded a white paper on cloud computing).

Where Does B2B Data Come From?

There are all sorts of places B2B data can come from, both inside and outside a business. Some examples of where you might find B2B data include:

Business Records and Documents: Companies can collect data from internal records and documents, such as invoices, contracts, and purchase orders.

Prospect or Customer Interactions: Companies can collect data from customer interactions, such as sales calls, customer service inquiries, and online activity, conversions and transactions.

Market Research: Companies can collect data through market research efforts, such as surveys, focus groups, and customer feedback.

Publicly Available Data: There are also many sources of publicly available B2B data, such as government databases, industry publications, and trade associations.

Data Brokers: In some cases, companies may purchase B2B data from data brokers, who collect and sell data from various sources.

Why Use B2B Data?

Using B2B data can help businesses make more informed decisions, improve operations, and gain a competitive advantage in the marketplace.

There are plenty of reasons why companies might use B2B data. Some of the main ones include:

Identify Potential Partners, Clients, and Suppliers: B2B data can help identify businesses based on their location, size, industry, and financial health.

Analyze and Improve Their B2B Operations: B2B data can provide insights into a company’s B2B operations, including its sales and revenue, marketing efforts, customer relationships, and supply chain. This can help businesses identify areas for improvement and make more informed decisions.

Understand Market Trends and Opportunities: B2B data can provide valuable insights into market trends and opportunities, such as changes in consumer demand or new products and services. This can help businesses stay ahead of competitors and adapt to changing market conditions.

Develop Targeted Marketing Campaigns: B2B data can be used to develop targeted marketing campaigns tailored to specific businesses or industries. This can help enterprises to reach the right audience and generate more effective results.

Improve Customer Relationships: B2B data can help businesses understand their customers’ needs, preferences, and feedback and use that information to improve their relationships and provide better customer service.

Comply With Regulations: In some cases, businesses may be required to collect and use certain B2B data to comply with regulations or industry standards.

The Benefits of B2B Data for Revenue Ops, Sales, and Marketing Teams

Revenue Ops

B2B data can be valuable for revenue operations teams because it can provide them with important information about the companies they’re selling to, such as their size, industry, and key decision makers. 

This information can help revenue ops teams tailor their sales and marketing strategies to meet the needs of their target customers better and ultimately drive more revenue. 

Additionally, B2B data can help revenue ops teams identify trends and patterns in their target market, which can be helpful in forecasting and budgeting purposes. It can also track the effectiveness of different sales and marketing tactics, allowing teams to refine their approach and maximize their return on investment. 

B2B data can provide revenue ops teams with valuable insights that can help them improve their performance and drive growth for their business.

Sales Teams

B2B data can be valuable for sales teams by providing information on companies and their decision-makers. They can help sales teams identify potential leads and target their outreach efforts more effectively. Data on industry trends and market conditions can also help sales teams anticipate customer needs and tailor their sales pitch accordingly. Data can also reveal customer behavior and buying patterns and can help sales teams identify opportunities for upselling and cross-selling.

It can also track the effectiveness of different sales tactics, allowing teams to refine their approach and maximize their return on investment. Overall, B2B data can provide sales teams with valuable insights that can help them improve their performance and drive growth for their business.

Having information about the customer can be very beneficial. You can:

  • Understand Customer Preferences and Needs: Including information about customer purchasing history, feedback, and interactions with the company. This can help sales and marketing teams tailor their messaging and offer to better meet their customers’ needs.
  • Improve Customer Relationships: Teams can use customer data to improve their relationships and provide better customer service. This can help build trust and loyalty and drive more sales and revenue.

Marketing Teams

B2B data can be valuable for marketing teams because it provides insights into other businesses’ specific needs and behaviors. 

This information can help marketers create more targeted and effective campaigns and drive more sales for their company.

Some specific benefits of B2B data for marketing teams include:

1. Improved Target Audience Segmentation:

B2B data can help marketers better understand the characteristics and behaviors of their target audience, allowing them to segment their audience more effectively and create customized marketing campaigns that are more likely to resonate with each segment.

2. Increased Personalization:

B2B data can also be used to personalize marketing messages and content, which can help build stronger relationships with potential customers and improve the overall effectiveness of marketing campaigns.

3. Enhanced Understanding of Customer Needs and Pain Points:

By using data, marketers can gain a deeper understanding of their target audience’s specific needs and pain points and create marketing messages and content that addresses these issues in a relevant and compelling way.

4. Better Campaign Measurement and Optimization:

B2B data can provide valuable insights into the performance of marketing campaigns, allowing marketers to identify what is working well and what areas need improvement. This can help them optimize their campaigns for better results and a higher return on investment.

5. Identify Potential Customers and Target Markets: 

B2B data can help sales and marketing teams identify potential customers and target markets based on location, industry, size, and revenue. This can help them focus their efforts on the most promising opportunities and increase their chances of success.

6. Develop Targeted Marketing Campaigns: 

B2B data can be used to develop marketing campaigns tailored to specific businesses or industries. This can help sales and marketing teams create more effective and relevant messaging and increase the chances of success for their campaigns.

B2B data can provide marketing teams with a wealth of information to help them create more effective marketing campaigns and drive more sales for their business.

B2B Data Use Cases

B2B data can be a valuable asset for companies, providing insights that can help inform a variety of business contacts, decisions and strategies. B2B data can be used in a number of different use cases, including:

  1. Lead Generation: B2B data can generate leads for a company’s sales team by identifying prospects and developing targeted marketing campaigns to capture their contact information and interest.
  2. Competitive Intelligence: B2B data can provide information on a company’s competitors and the strategies they are using to succeed in the market. This can help sales teams anticipate and respond to competitive threats more effectively.
  3. Account Intelligence: B2B data can provide insights into the specific needs and pain points of a particular company or decision maker. This can help sales teams tailor their messaging and approach to better address those needs and increase the likelihood of closing a sale.
  4. Sales Enablement: B2B data can be used to provide sales teams with the information they need to close deals faster, by providing them with customer insights, account intelligence, and sales intelligence.
  5. Market Research: B2B data can be used to analyze market trends and identify opportunities for growth. This can help companies identify new markets, develop new products, and stay ahead of the competition.
  6. Account-Based Marketing: B2B data can be used to develop personalized marketing campaigns for specific accounts by combining information about a company’s products, services, and customer needs with data about the target account’s industry, location, and other factors.
  7. Customer Segmentation: data can segment a company’s customer base into groups with similar characteristics, such as industry, location, or purchasing behavior. This can help businesses develop targeted marketing campaigns and tailor their offerings to the needs of different customer segments.
  8. Customer Retention: B2B data can be used to identify at-risk customers and take proactive steps to retain them. This can help sales teams maintain a steady revenue stream and avoid the costly process of acquiring new customers.

B2B data can be a valuable tool for a wide range of sales and marketing use cases, helping businesses to identify potential customers, generate leads, improve targeting, and increase their chances of success.

B2B marketing professionals know the value of data quality. According to eMarketer 40% of B2B marketing professionals Worldwide consider collecting quality data to be a demand generation challenge.

b2b data collecting quality

What is A B2B Database?

A B2B database is a data collection designed explicitly for B2B transactions. B2B databases typically include information about companies, their products and services, and the interactions and relationships between different businesses. 

This data can be used by companies to identify potential partners, clients, and suppliers and to analyze and improve their B2B operations. B2B databases can be compiled from various sources, such as business records, customer interactions, market research, and publicly available data. 

They can be accessed in various ways, including through online databases, software applications, and data brokers.

B2B Data Enrichment

B2B data enrichment adds additional information to existing B2B data to make it more valuable and useful. 

This can involve various activities, such as adding missing data, verifying and updating existing information, and combining data from different sources. 

B2B data enrichment can help businesses improve the quality and accuracy of their data and make it more useful for a wide range of purposes, such as identifying potential partners, developing targeted marketing campaigns, and analyzing market trends. 

Data enrichment can be performed using various tools and techniques, such as data cleansing, data matching, and data integration.

Data Validation

Data validation is checking data for accuracy and consistency and ensuring that it meets the specific requirements and standards of a given system or application. This is important because data is often used to drive critical business decisions, and errors or inconsistencies in the data can lead to inaccurate or misleading results.

Data validation typically involves a combination of manual and automated processes. For example, data may be checked by a person to ensure that it’s complete and accurate and then run through a set of automated rules or algorithms to identify any potential errors or inconsistencies. This can help identify and correct data errors and ensure that it’s clean and reliable.

Data validation can be an essential part of the data management process and is often performed as part of the data entry, cleaning, or processing stages. It can be crucial in B2B data, where accurate and consistent information is critical for effective marketing and sales teams efforts.

Sourcing B2B Data: In-house vs. Outsourcing

Two main options for sourcing B2B data are in-house and outsourcing. Both approaches have advantages and disadvantages, and the right choice will depend on the specific needs and resources of a given marketing team.

In-house data sourcing involves internally collecting and managing B2B data, using the team’s resources and expertise. This approach offers some potential benefits, such as greater control over the data and the ability to tailor data collection and management to the team’s specific needs. However, in-house data sourcing can also be time-consuming and require significant resources, such as specialized staff and technology.

On the other hand, outsourcing [data sourcing] involves working with a third-party provider to collect and manage B2B data on behalf of the marketing team. This approach can be a good option for teams that need more time or expertise to collect and manage data internally. 

Outsourcing can also provide access to a broader range of data and advanced data management tools – this could include the use of AI or Machine Learning that could gather data that a person or team may not be able to source themselves.

What do we think? Drumroll…

You Should Outsource Your B2B Data Needs

Several reasons a business might outsource its B2B data needs rather than collect and manage data in-house. 

These reasons can include the following:

1. Access to a Wider Range of Data

Outsourcing can provide a broader range of B2B data than a business can collect. This can be especially important for companies that serve a wide range of industries or target audiences, as it can provide a more comprehensive view of the market.

2. Expertise and Specialized Tools

data management can be a complex and specialized task requiring specialized skills and technology. By outsourcing, a business can access the expertise and tools of a third-party provider, allowing it to focus on its core competencies and business goals.

3. Cost Savings

Outsourcing can often be more cost-effective than collecting and managing data in-house. This is because a third-party provider can leverage economies of scale and shared resources to provide data management services at a lower cost than a business could achieve.

4. Flexibility and Scalability

Outsourcing can provide greater flexibility and scalability than in-house data management. For example, a business can easily adjust the scope and level of support a third-party provider offers as its data needs change without investing in additional staff or technology.

Outsourcing can be a good option for businesses that want to access a wider range of B2B data, leverage specialized expertise and tools, and achieve cost savings and flexibility in their data management efforts.

One specialized type of B2B Data is Event Data.

What is B2B Event Data?

B2B event data refers to information about events that are targeted at businesses rather than individual consumers. These events can include conferences, trade shows, workshops, seminars, and other gatherings designed to bring together companies and industry professionals for networking, education, and other purposes.

B2B event data can provide valuable insights for marketing teams. For example, data about upcoming events can help marketers identify opportunities to promote their products or services or connect with industry prospects. Data about past events can provide insight into the preferences and behaviors of the businesses that attend. This information can help marketers create more effective marketing campaigns and generate more leads and sales.

b2b data upcoming events

B2B event data is a powerful tool for marketing teams looking to build a lead generation pipeline. It provides valuable insights into the attendees, exhibitors, and sponsors of industry events, allowing them to identify potential leads and target their outreach efforts more effectively.

Vendelux contains a database of 50,000+ b2b events all around the world. Not only does Vendelux offer information about people and companies attending events, but it also uses AI and machine learning to build predictive models on who is likely to attend events, and will also recommend events that you may not have had on your radar.

Vendelux uses first-party data partners, monitoring and enrichment and AI predictive modeling, giving the best quality data for event marketers to build data-driven event marketing strategies that boost ROI.

b2b data for events

Wrapping Up

B2B data is a vital resource for businesses of all sizes and industries. By understanding what data is, where it comes from, and how to effectively use it, companies can improve their targeting, lead generation, and overall performance. We’ve looked at an overview of B2B data, including various types, strategies, benefits, and best practices for data validation, sourcing, and enrichment.

Additionally, we’ve highlighted the importance of B2B event data and the benefits of outsourcing B2B data needs. By using the information in this article, you can make data-driven decisions and gain a competitive edge in your industry.

Now that you have a deeper understanding of B2B data and its potential benefits, you can start taking steps to incorporate it into your business operations. One of the first things you should do is evaluate your current data collection and usage practices and identify areas for improvement. You can also begin researching different types of B2B data and explore potential sources for obtaining high-quality data. Another important step is to consider the best way to validate, enrich and use the data for your business. Additionally, you can research outsourcing B2B data needs and compare the pros and cons to decide what works best for your company. By taking these actions, you can begin to reap the benefits of data and drive business growth. 

Get started with B2B event data by starting free here or requesting a demo!

The post B2B Data: The Ultimate Guide appeared first on Vendelux.

]]>
B2B Events: Why In-Person Events Are Crucial For Any Marketing Mix https://vendelux.com/blog/b2b-events/ Fri, 01 Dec 2023 13:00:00 +0000 https://vendelux.com/?p=5294 For B2B event marketers, integrating in-person events into their marketing mix is a must – and it’s a channel thats usually overlooked. These events are not just about networking; they’re a dynamic platform for lead generation, building brand awareness, and …

B2B Events: Why In-Person Events Are Crucial For Any Marketing Mix Read More »

The post B2B Events: Why In-Person Events Are Crucial For Any Marketing Mix appeared first on Vendelux.

]]>
For B2B event marketers, integrating in-person events into their marketing mix is a must – and it’s a channel thats usually overlooked. These events are not just about networking; they’re a dynamic platform for lead generation, building brand awareness, and fostering meaningful connections with the target audience. Unlike virtual or hybrid events, in-person events offer a unique opportunity for direct engagement, making them indispensable for any comprehensive event marketing strategy.

These gatherings are more than just networking opportunities; they’re a deep dive into the needs and interests of potential clients and industry professionals. By participating in trade shows, VIP dinners, or invite-only events, businesses can gather valuable insights, enhancing their marketing efforts and product development to align with their audience’s expectations.   

Future events, can be strategically planned to complement other marketing channels like digital marketing and social media campaigns – but it’s not necessary. Going into 2024 we will see more pipeline generated specifically from event marketing as a channel.

What is a B2B Event?

A B2B (Business-to-Business) event is a specialized forum where companies focus on building and enhancing relationships with other businesses within the same industry or related sectors. These gatherings are pivotal for companies aiming to showcase their products and services, increase brand awareness, and engage with potential clients and other business owners. The primary audience at a B2B event encompasses business owners, executives, and decision-makers, all seeking to form new partnerships, broaden their industry knowledge, and discover innovative business solutions.

The evolution of B2B events has led to a diverse range of formats, accommodating various event goals and marketing efforts. These include:

  • Trade Shows and Conferences: Serving as a cornerstone of the events industry, trade shows and conferences bring together vast numbers of businesses under one roof, providing a comprehensive platform for showcasing products, learning about industry advancements, and engaging in high-level networking.
  • Seminars and Workshops: These are educational events focused on providing attendees with new skills, knowledge, or insights about specific industry topics, often featuring expert speakers and interactive sessions.
  • Networking Events: These gatherings are less formal and are designed specifically for building relationships, allowing event attendees to connect with peers, potential clients, and industry leaders in a more relaxed setting.
  • Roundtable Discussions: These involve smaller, more focused group discussions on niche topics relevant to the specific industry, fostering deep dives into subject matters and more intimate networking opportunities.
  • Virtual or Hybrid Events: The rise of digital technology has given way to virtual and hybrid events, which combine elements of online events and in-person interactions. These formats have become essential in today’s landscape, allowing broader participation from global attendees and offering innovative ways for event marketers to engage their audience, distribute event content, and generate leads through digital platforms.
  • Event Apps and Digital Marketing: Utilizing event apps and online marketing channels has become a crucial part of event strategy, helping to enhance attendee experience, facilitate networking, and manage event content efficiently.

Each of these event types plays a crucial role in a company’s lead generation efforts and marketing event strategies. They provide platforms for businesses to create memorable experiences, engage with their target audience, and generate buzz, especially during product launch events. Furthermore, managing the event budget effectively is vital to ensure the success and sustainability of these events.

Benefits of B2B Event Marketing

B2B event marketing is a multifaceted strategy that brings a multitude of benefits, crucial for the growth and success of businesses in various industries. These benefits encompass a wide range of objectives, from networking to lead generation, and play a pivotal role in a company’s overall marketing efforts.

Networking and Relationship Building

  • In-Person: B2B events, including in-person events and hybrid events, offer invaluable opportunities for networking. They provide a platform for businesses to meet with industry peers, potential clients, and thought leaders, facilitating the building of long-term professional relationships.
  • Diverse Event Formats: Whether it’s a trade show, a networking event, or an online event, each format caters to different aspects of relationship building, allowing companies to connect with people attend events from various sectors and levels.

Lead Generation and Sales Opportunities

  • Targeting the Right Audience: B2B events are highly effective as a lead generation tool because they attract event attendees who are genuinely interested in the products or services offered. This targeted approach ensures that the leads generated are of high quality and relevance.
  • Engaging Potential Clients: These events provide a unique opportunity for businesses to engage directly with current and potential clients, facilitating discussions that can lead to sales opportunities and collaborative ventures.

Brand Visibility and Awareness

  • Enhancing Brand Recall: Participating in B2B events helps businesses to increase brand awareness and stand out in their specific industry. These events are platforms for showcasing marketing collateral, which helps in creating brand awareness and enhancing brand recall among attendees.
  • Utilizing Event Marketing Collateral: Through thoughtful event content and marketing collateral, businesses can leave a lasting impression on event attendees, further increasing their brand’s visibility.
  • Gathering Industry-Specific Insights: B2B events are excellent sources for acquiring insights about market trends, customer preferences, and competitive strategies within a specific industry. This information is crucial for businesses to stay ahead and make informed decisions.

Product Demonstrations and Feedback

  • Showcasing Products and Services: Businesses have the opportunity to showcase their offerings through product launch events and demonstrations, receiving immediate feedback from attendees. This feedback is invaluable for product development and improvement.

Content and Thought Leadership

  • Establishing Industry Authority: By participating in panel discussions, giving presentations, or conducting workshops, businesses can establish themselves as thought leaders. This positions them as authoritative voices in their industry, aiding in building trust and credibility.

Efficient Budget Management and Event Strategy

  • Strategic Planning and Budgeting: Successful B2B event marketing also involves careful event strategy planning and efficient management of the event budget. Event planners and marketing teams must ensure that the costs are aligned with the anticipated returns, such as lead generation, brand awareness, and networking opportunities.

Creating Memorable Experiences

  • Engaging and Memorable Events: The goal of every B2B event is to create memorable experiences for attendees. Engaging events not only facilitate networking and business opportunities but also ensure that the event and the brand are remembered long after the event has concluded.

Qualities of a Successful B2B Event

To orchestrate a successful B2B event, it is essential to integrate a multitude of key elements into the event’s structure. These elements span from content creation to marketing strategies, each playing a critical role in the overall success of the event.

Relevant and Targeted Content

  • Addressing Industry-Specific Needs: The event should deliver content that resonates with the challenges and trends of the particular industry it targets. This involves curating sessions and discussions that are directly relevant to the event attendees, often involving expert insights and case studies.
  • Customized for Various Formats: Whether it’s a virtual or hybrid event or an in-person event, the content should be tailored to fit the format, ensuring it engages the audience effectively.

Well-Defined Event Objectives

  • Clear Goals and Outcomes: The event should have well-articulated objectives, whether they are related to lead generation, networking opportunities, or enhancing brand recognition. These goals guide the event strategy and help in measuring event success.

Engaging and Interactive Format

  • Encouraging Active Participation: To make the event more engaging, formats such as Q&A sessions, interactive workshops, and networking events should be incorporated. This not only enhances the experience for attendees but also fosters connections among people from the same industry.
  • Use of Digital Tools: Incorporating digital marketing channels and event apps can make the event more interactive, especially for online events and hybrid events.

Diverse and High-Quality Attendees

  • Attracting the Right Audience: Successful events draw in a diverse group of high-quality attendees, including decision-makers and influencers from multiple locations. This diversity enriches the event, creating valuable networking and business opportunities.

Effective Promotion and Marketing

  • Leveraging Multiple Channels: Utilizing various digital marketing channels, including social media campaigns and email marketing, is crucial to reach the intended audience. Marketing teams play a pivotal role in this process, ensuring that the event resonates with potential clients and aligns with the overall marketing strategy of the organization.
  • Brand Awareness: Effective promotion also helps in creating brand awareness, a key objective for many B2B events, especially in trade shows and invite-only events.

Seamless Organization and Execution

  • Attention to Detail: From meticulous planning to flawless execution, every aspect of the event, including logistics, registration, and venue selection, should be handled with precision. Event planners are crucial in ensuring that physical events and hybrid events run smoothly.

Measurable Success Metrics

  • Tracking and Analysis: Implementing tools to measure the event’s success is essential. Metrics such as attendee feedback, lead generation figures, and overall engagement levels provide insights into the event’s impact and guide future marketing efforts and event strategies.

What is a Marketing Mix?

The Marketing Mix is a framework for understanding how products are marketed. It consists of four pillars: product, price, place, and promotion. Each pillar has its own purpose in helping customers choose which product/service to buy. 

The 4Ps Of the Marketing Mix

The 4Ps of marketing is a model that outlines the four basic pillars of any top-level marketing strategy. It’s also something that marketers always come back to when releasing new products, launching in new markets or engaging in new marketing activities. 

Product – What your product or service is

The first element of the marketing mix is the product itself. What do you sell? Is it a physical good or service and how does it provide a solution for your customer?

Price – How much your product or service is

The second pillar of the marketing mix is price; what you charge for your product or service. Do you have a set price or are there different pricing plans available?

Place – Where you will sell your product or service 

Where you promote your product. Where do your target audience go to find information about or buy B2B products like yours?  Where are they most likely to buy? 

Promotion – Where and how you will promote it to get it noticed

How do you reach your customers to tell them about your B2B product? For example: trade shows, industry conferences, social media marketing, word of mouth, TV advertising etc. But what strategies do you use to promote your product to the right customer so they are likely to purchase?

How In-Person Events Are Important to the Marketing Mix

Product 

Gain Instant Feedback 

In-person events such as trade shows are a great opportunity to showcase your product or service to your target audience, and gain instant feedback. You can hear directly from customers about what their pain points are, how your product can be a solution and how it  can be improved further with new features. 

Get Insight into B2B Customer Behavior

By attending in-person events with potential customers and competitors in the same room, marketers have greater insight into customer behavior. Allowing you to understand what your customers need and how they respond to different messages. For example, if you realize that the rest of the industry uses a different term to describe something your product does, you can alter how you sell it to keep ahead of trends.

Price

Ensure Your Product is Priced Correctly for your Target Audience 

Marketers don’t necessarily influence the price of the product or service. However, for B2B companies, competitively pricing your product can be difficult when pricing isn’t always laid out on the company website, or the selling isn’t done online. By attending in-person events you can make sure your pricing matches up to the kind of customer you want to receive and how you want your company to be perceived. 

They Drive B2B Lead Generation 

In-person events help you build relationships with your customers. You can use these connections to develop new business opportunities and strengthen existing ones. Whilst this can still be done online, people do buy from people and where people can miss an email campaign or a LinkedIn ad, in-person events put you right in front of them. 

The B2B sales cycle tends to be longer than B2C or DTC. Depending on what you’re selling, research shows it can be anywhere from three to nine months long, with the average being six to nine months. Because of this, building strong connections with B2B prospects who turn into leads is even more important, making in-person events crucial to the marketing strategy. 

Place 

Putting Your B2B Product In Front of the Right People

In-person events are the only area of marketing that can guarantee that you speak directly to the right target audience. But how can you be so sure your target audience will be attending a B2B event? We’ve got just the ticket. 

Vendelux is an event intelligence platform that gives you access to a database with detailed information of attendees of 30,000+ B2B events around the world. With Fusion, for the first time ever, event marketers can accurately forecast which sponsors and attendees will be at upcoming events, trade shows and conferences worldwide., so you can make sure you attend the in-person events your prospects do. Meaning you can set up meetings for the day of the event, rather than chasing leads after the fact. 

Promotion

They Improve Brand Awareness for B2B Companies

In-person events help build brand awareness by providing a unique opportunity to interact with your audience. This interaction allows you to understand what your audience wants and how they feel about your company. It’s also a chance to show off your product or service in a new light. 

NB: It’s important to send the right team members to the right events as they act as the face of the brand. 

They Build IRL Relationships That Can Develop Into Long-Term Engagements 

People love interacting with people in real life (IRL) and the depth of conversation that can be had in-person is where virtual events lack. This is why thought leadership and personal branding in B2B companies works so well. 

But the interaction at in-person events doesn’t stop at the event. Where previous attempts at emailing or connecting with prospects on LinkedIn might have failed, once they’ve met you in person (as long as your B2B sales team have left a good impression) potential customers are more likely to connect on LinkedIn, follow your B2B company’s page and therefore engage with your other marketing touchpoints. Meaning that when they are in the position to buy a product like yours, your brand is already top of mind as a choice. 

In-Person Events Strengthen B2B Marketing Strategies 

In-person events hold an irreplaceable position in the B2B marketing mix, particularly for event marketing strategies targeting industry professionals. B2B prospects, often well-versed in marketing tactics, require more personalized approaches. Real-life interactions at networking events, trade shows, or even VIP dinners offer an unparalleled opportunity to establish the kind of relationships that drive quality lead generation.

The advantage of in-person interactions in B2B event marketing is unmistakable. When representatives meet face-to-face, it not only enhances brand recognition but also solidifies business relationships in a way that virtual events and hybrid events struggle to replicate. These physical events provide a platform for businesses to stand out from competitors, moving beyond the constraints of a digital screen.

Moreover, in-person events are essential for engaging with the target audience across multiple locations, fostering attendee engagement, and creating memorable experiences that resonate with potential clients. They are a vital tool for generating leads, building brand awareness, and contributing significantly to the overall marketing strategy of a company.

In this context, the success of an event depends on effectively aligning it with the event marketing strategy and the broader marketing efforts. By leveraging in-person events as a key marketing channel, businesses can better meet their event goals and key performance indicators, ensuring continual business growth and customer retention. This approach not only generates buzz around business offerings but also opens doors to new business opportunities and strengthens sales pipeline generation.

If you want more tips for building a successful event marketing strategy, click here. To start your event attendance plan right away, start searching!

The post B2B Events: Why In-Person Events Are Crucial For Any Marketing Mix appeared first on Vendelux.

]]>
Vendelux Raises $14M Series A Led by FirstMark Capital  https://vendelux.com/blog/vendelux-raises-14m-series-a-led-by-firstmark-capital/ Tue, 21 Nov 2023 13:12:19 +0000 https://vendelux.com/?p=18393 Just two years ago, Vendelux was a bootstrapped business, operating out of a friend’s start-up office in New York City. Fast forward to today, and we’ve announced our $14M Series A financing led by FirstMark Capital, with participation from Cervin …

Vendelux Raises $14M Series A Led by FirstMark Capital  Read More »

The post Vendelux Raises $14M Series A Led by FirstMark Capital  appeared first on Vendelux.

]]>
Just two years ago, Vendelux was a bootstrapped business, operating out of a friend’s start-up office in New York City.

Fast forward to today, and we’ve announced our $14M Series A financing led by FirstMark Capital, with participation from Cervin Ventures. Founders of premier events such as HLTH, ShopTalk, Money20/20 (Jonathan Weiner), Manifest, Blueprint (Jay Weintraub), and SaaStock (Alex Theuma) are also part of the round.

It’s been a wild ride! When my co-founder Stefan and I left our executive roles at a public company to build an in-person event marketing company in the middle of a once-in-a-generation pandemic, people called us crazy. Now, in-person events are back and bigger than ever. 

In two years, we’ve brought together an incredible team of world-class builders, created a community of over 5,000 active event marketers, and identified over 10 million net new qualified event leads for our growing customers. 

Despite two years of building the premier event intelligence platform, event marketers remain the unsung heroes in their organizations. Event marketers bounced back from the pandemic only to be hit with recessionary budget concerns and headcount reductions. But our community has stayed resilient. In-person networking matters more than ever, and we are proud to deliver a software platform for the specific needs of event professionals everywhere! 

Our Series A enables us to provide an even better experience for event marketers, from discovering the most relevant events to measuring ROI down to the dollar by event, by sales rep, by year. It’s the fuel for us to build better product features across the event marketing lifecycle, and help us expand internationally to meet growing demand in EMEA and APAC.  

My personal goal is that event marketing leads to the best path to becoming a Chief Marketing Officer; Because event marketing is the most impactful revenue-generating channel! This funding allows us to build and scale our platform to help marketers drive more value from events, and identify a clear link between their actions and increases in qualified leads, conversion, and revenue. 

I feel honored to be on this journey with our incredible Vendelux team, impactful investors, and rockstar community of event marketers. We are just getting started!

To read the full announcement on TechCrunch, click here.

The post Vendelux Raises $14M Series A Led by FirstMark Capital  appeared first on Vendelux.

]]>
8-Step Event Marketing Plan for B2B Event Attendees https://vendelux.com/blog/event-marketing-plan/ Fri, 13 Oct 2023 13:00:00 +0000 https://vendelux.com/?p=16571 This 8-step event marketing plan tailored for B2B event attendees will help you achieve greater event marketing ROI.

The post 8-Step Event Marketing Plan for B2B Event Attendees appeared first on Vendelux.

]]>
As the B2B landscape becomes increasingly intricate, attending events isn’t just about showing up—it’s about meticulous planning, networking, and leveraging digital tools to foster an effective event marketing plan.

We put together this 8-step event marketing plan tailored for B2B event attendees to help you achieve greater event marketing ROI.

1. Set Clear Objectives and KPIs

Crafting an impactful and successful event marketing plan begins by establishing clear objectives, and subsequently, measuring the outcomes of your marketing plan through meticulously chosen KPIs.

Let’s dive deeper into the nuances of these important first steps:

Event Marketing Goals:

Defining Objectives: Before diving into the planning process, start with introspection.

  • Why are you attending this event?
  • What do you aim to achieve?

Setting clear objectives ensures you have a compass guiding your subsequent actions. These objectives should be SMART: Specific, Measurable, Achievable, Relevant, and Time-bound. For instance, instead of having a goal like ‘network with attendees,’ a SMART goal would be ‘connect with 30 potential business partners during the event.’

Types of Goals:

  • Increase Brand Awareness: If you’re a newcomer in the B2B landscape or launching a new product/service, your goal might be to make industry stakeholders aware of your brand. This could mean orchestrating live demonstrations, participating actively in discussions, or presenting a keynote to showcase thought leadership.
  • Feedback Collection: Events are gold mines for real-time feedback. Engaging with potential business partners or clients can provide invaluable insights into your products, services, or even your marketing material.
  • Lead Generation: For many, events serve as platforms to meet prospective customers. By setting a goal on the number or quality of leads you aim to acquire, you can tailor your event marketing efforts, from booth setups to promotional material, in alignment.

Key Performance Indicators (KPIs):

  • Significance of KPIs: While goals define your direction, KPIs are the milestones that gauge if you’re on the right path. These are quantifiable metrics that indicate whether your marketing efforts are yielding the desired results.
  • Examples of KPIs:
    • Number of Meetings: If networking is a goal, then the sheer volume of interactions, especially those that align with your target audience segment, can be a valuable metric.
    • Follow-up Rate: Post-event engagement is as crucial as the interactions during the event. Monitoring the rate of follow-up emails or calls can help ascertain how effectively you’re nurturing leads post event.
    • Quality of Leads: Beyond the quantity, evaluating the potential value or ‘fit’ of the leads you’ve gathered can be a more nuanced KPI. Using post-event surveys or initial engagement metrics like email open rates can provide insights here.

2. Understand Your Target Audience

Success in any marketing initiative hinges on a profound understanding of your target audience. In the context of event marketing, this involves not only identifying who will be present but truly comprehending their motivations, challenges, and needs – your Ideal Customer Profiles.

Here’s a more detailed breakdown of how to approach event marketing plans with this:

Market Research:

  • Use Event Intelligence: By utilizing event intelligence platforms like Vendelux, you can gain insights into attendee data to know exactly who will be attending an upcoming event before it ever happens. Search through your ICP or connect your CRM to find prospects that will be attending events you plan to attend. Most event success comes even before an event begins.
  • Analyze Previous Interactions: If you have attended the same or similar events in the past, review your previous interactions. Which pitches were successful? Which audience segments were more receptive? Past interactions can be a treasure trove of insights.
  • Online Reconnaissance: Social media platforms and professional networks like LinkedIn can be potent tools. By examining the profiles of potential attendees, especially their recent posts, articles, or shared content, you can gauge their current interests and challenges.

Audience Segmentation:

  • The Importance of Precision: While it might be tempting to cast a wide net, precision targeting often yields better results. Instead of attempting to appeal to everyone, focusing on specific audience segments ensures your message is tailored, relevant, and thus, more impactful.
  • Crafting Tailored Messages: For CEOs, you might focus on the strategic value of your offering. For mid-level managers, perhaps it’s about operational efficiency. For consultants, it could be the novelty or innovation of your solutions. The key lies in tailoring your message to resonate with the specific challenges and aspirations of each segment.
  • Engagement Techniques: Beyond pitches, consider how you engage. A CEO might prefer a high-level discussion over cocktails, while a tech-savvy manager might appreciate a hands-on demo. Adjust your engagement techniques based on the segment’s preferences.

3. Allocate a Budget

An accurate and strategic allocation of budget is important for the success of any event marketing plan. Without proper financial planning, you run the risk of overspending in certain areas while neglecting others, potentially compromising the effectiveness of your entire strategy.

Here’s how to approach the budgeting process for your event marketing plan in detail:

Event Marketing Budget Breakdown:

  • Pre-Event Market Research: This is a big one. Here you’re not only thinking about how to allocate funds specifically for researching potential attendees, competitors’ strategies, and previous events’ feedback, you’re also thinking about the enormous amount of time resources it takes to accomplish this. Consider using event intelligence to discover attendee insights.
  • Event Tickets & Promotional Material: This is a pivotal part of your event marketing campaign. From tickets to brochures and banners to digital ads and social media posts, each medium requires a different budget allocation. Moreover, the design, content creation, and distribution channels for these materials all come at varying costs.
  • Event Website and Landing Page: Crafting landing page or a dedicated event website can drive attendee registration and engagement. This includes costs for domain registration, website design, development, and regular updates leading up to the event.
  • Physical Collaterals: If the event is in-person, budget for items like stand rentals, physical promotional materials, interactive displays, or even freebies and giveaways to attract potential attendees to your booth.

Contingency Planning:

  • Unforeseen Costs: Always set aside a portion of your event budget for unforeseen expenses. This could be last-minute changes to your event marketing plan, emergency promotional pushes, or even technical difficulties that require quick solutions.

Post-Event Expenditures:

  • Follow-up Campaigns: The engagement doesn’t end when the event does. Allocate funds for post-event email marketing campaigns, feedback surveys, or even post-event highlights that can be shared on social media.
  • Analysis and Reporting: Tools and resources will be needed to measure the success of the event against KPIs. This data will be crucial not just for measuring ROI, but also for refining strategies for the next event.

4. Develop a Networking and Relationship Building Strategy

Networking isn’t merely about exchanging business cards; it’s about creating lasting impressions and building fruitful relationships. Given the magnitude of attendees and the limited time at events, having a solid strategy for networking is indispensable.

Here’s how to deepen your approach:

Research Potential Attendees:

  • Create a List: Use event intelligence to find your ideal customer profiles and discover exactly which events these people will be attending.
  • Engage Before the Event: With the attendee insights you discovered, don’t wait for the event day to make the first move. Comment on their posts, engage with their content, or even send a preliminary introduction via email marketing or direct messaging platforms. A familiarity established beforehand can pave the way for more engaging face-to-face discussions.
  • Keep Track of Existing Customers: Attending in-person events that your existing customers attend is a great way to nurture your relationship. It’s a great way to continue to build brand awareness and become more ‘sticky’ with customers by building relationships with more people within the organization.

Event App & Website Utilization:

  • Stay Updated: Event apps and websites are regularly updated with event details, changes in schedules, new speaker announcements, and more. Regularly checking them ensures you’re up-to-date and can adapt your networking strategy accordingly.
  • Plan Your Schedule: Most event apps allow attendees to create a personalized schedule, bookmarking sessions or workshops they intend to attend. By doing so, you not only manage your time effectively but can also spot overlaps with potential contacts, identifying opportunities to strike up conversations.
  • Engage Virtually: If the event supports virtual interactions, like chatrooms or forums, actively participate. Pose questions during sessions, share your insights, or initiate discussions. This positions you as an engaged and proactive participant, making it easier for others to approach you.

Beyond Digital Interactions:

Prepare Your Elevator Pitch: Having a succinct and compelling pitch ready can make the difference between a memorable interaction and a forgotten one. Tailor your pitch based on the person you’re interacting with, making it relevant to their needs or challenges.

Listen Actively: Networking isn’t just about talking; it’s equally about listening. Understand the needs, challenges, and aspirations of the person you’re conversing with to get on the same page. This not only demonstrates genuine interest but also provides insights into how you can be of value to them.

Follow-up Strategy: The relationship-building process doesn’t end when the event does. Prepare a follow-up strategy, whether it’s sending thank-you emails, connecting on LinkedIn, or scheduling further discussions. Consistent engagement post-event can solidify the relationships you’ve initiated.

5. Digital Promotion Event Marketing Strategy

Promoting your participation in events in today’s digital age requires a blend of innovative event marketing strategies that engage your target audience even before the actual event starts. Both social media and your email marketing can serve as effective channels, reaching different audience segments in diverse ways.

Here’s how to deepen your approach for each:

Social Media Marketing:

Identifying the Right Platforms: Not every social media platform is suitable for every event or target audience. For B2B events, platforms like LinkedIn and Twitter may yield better results. Understand where your potential attendees hang out and focus your marketing efforts there.

Engaging Visuals: As the saying goes, a picture is worth a thousand words. Use high-quality images, infographics, or even short video clips to convey your message. For instance, a quick video invitation from a CEO or a key team member can make a lasting impression.

Leverage Stories and Live Features: Platforms like Instagram and Facebook offer ‘Stories’ and ‘Live’ features. Use these to share real-time updates, conduct quick polls, generate excitement, or even host a Q&A session. This adds an interactive element to your event promotion strategy.

Engage with Your Target Audience: Social media isn’t just about broadcasting; it’s about engaging. Respond to comments, participate in relevant discussions, and even collaborate with influencers or other participants for joint promotions.

Use Hashtags Effectively: Research and use event-specific hashtags or create your own branded hashtag. This increases the discoverability of your posts and allows you to track the conversation around your brand.

Email Marketing:

Segmentation is Key: Avoid sending generic emails to your entire list. Segment your target audience based on past interactions, interests, or roles. This ensures that each recipient receives content tailored to them, increasing the likelihood of engagement.

Personalize Your Emails: With tools available today, there’s no reason to send a “Dear Sir/Madam” email. Use the recipient’s name, refer to past interactions if any, or mention mutual acquaintances or interests.

Valuable Content: Your emails should offer value, not just a sales pitch. Whether it’s a sneak peek into your event offerings, exclusive content, or an attractive discount for ticket sales, make sure your email offers something of interest.

Clear Call-to-Action (CTA): Every email should have a clear CTA, whether it’s to set up a meeting, register for a workshop, or simply visit your event landing page.

Analyze and Optimize: Use analytics to understand open rates, click-through rates, and engagement. This data can guide refinements in your email strategy, ensuring better results with subsequent campaigns.

6. Use Multiple Marketing Channels

To guarantee that your event marketing strategy has the widest reach and impact, leveraging multiple marketing channels is crucial to event marketing success. A diverse approach to events marketing not only increases visibility but also engages different audience segments based on their preferred platforms.

Here’s how to make the most out of it:

Active Social Media Channels:

  • Live-Tweeting: This is an excellent way to document real-time insights, share quotable moments, and engage with both attendees and those who couldn’t make it. It also fosters conversations, potentially making your tweets a central hub for event discussions.
  • LinkedIn Engagements: LinkedIn is an essential platform for B2B interactions. Share longer form content here, perhaps summaries of sessions or key learnings. Engaging with comments or creating polls can further amplify interactions.

7. Post-Event Follow-Up Strategy

The post-event phase is just as important, if not more so in person sometimes, than the event itself. It’s the time when relationships are nurtured, learnings are consolidated, and the groundwork for future collaborations is laid.

Here’s an expanded perspective on developing an effective post-event follow-up strategy:

Gather Feedback:

Personalized Communication: When reaching out for feedback, ensure that your communication is personalized, addressing the contact by name and referencing specific interactions or discussions you had during the event.

Multiple Avenues for Feedback: Different people have different preferences when it comes to giving feedback. Consider offering multiple channels like email surveys, phone calls, or even feedback forms on your website.

Open-Ended Questions: While structured feedback can provide quantitative data, open-ended questions can offer qualitative insights. Ask questions like, “What did you find most valuable about our interaction?” or “Is there something we could have done better?”

Incentivize Feedback: Encourage more attendees to provide feedback by offering incentives like discounts, e-books, or exclusive access to certain resources.

Evaluate and Refine:

Data Compilation: Gather all the data from feedback forms, KPI evaluations, social media interactions, and any other relevant sources.

Debriefing Sessions: Organize internal meetings with your team to discuss and analyze the event. Discuss what went well, what didn’t, and where improvements can be made. These collective insights are often richer than individual assessments.

Document Learnings: Create a comprehensive post-event report. This report should detail successes, challenges, financial metrics, feedback received, and any other relevant data. This document can then serve as a reference point for future events.

Iterative Improvement: Marketing strategies should be fluid. Based on your post-event evaluations, refine and tweak your strategies for the next event. Perhaps you need a bigger budget for social media promotion, or maybe your email marketing campaign needs more personalization. Make these changes incrementally to continually enhance your approach.

8. Document Your Learnings

Recording and documenting your experiences and insights from an an event experience can provide a goldmine of information for future initiatives.

Here’s how to methodically capture, structure, and use these learnings:

Event Marketing Plan Template:

Purpose of the Template: The primary purpose of an event marketing plan template is to create a structured framework. This framework captures all aspects of your event marketing, from initial research to post-event analysis, ensuring you don’t overlook any crucial elements in subsequent events.

Consistent Documentation: By using a standardized template, you ensure consistency in the way data is captured. Whether you’re dealing with metrics, feedback, or qualitative experiences, a consistent format makes it easier to compare and analyze information across multiple events.

Ease of Collaboration: An organized template allows different team members to input their insights and experiences coherently. This collective input creates a more holistic understanding of the event.

Key Components to Document:

Event Overview: A brief summary of the event, its purpose, key attendees, and your primary objectives.

Achievements and Milestones: Document what you achieved vis-à-vis your objectives. This might include the number of leads generated, successful collaborations initiated, or even branding milestones.

Challenges Faced: Not everything goes as planned. Document challenges or hiccups, be it logistical issues, miscommunications, or unexpected developments. This will aid in preemptive problem-solving in the future.

Experiential Insights: Beyond tangible metrics, document qualitative insights. This could include observations about attendee behavior, emerging industry trends discussed during the event, or even spontaneous interactions that led to significant revelations.

Financial Metrics: Detail the budget allocated versus the actual expenditure. Highlight areas where you achieved cost efficiencies and where you might have overspent.

Recommendations for Future: Based on the experiences and data, your team should make recommendations for the next event. These could be tactical changes, such as a new vendor recommendation, or strategic shifts, like a change in the event focus.

Post-Documentation Review:

Once the documentation is done, schedule a review session. This collaborative session allows team members to discuss the documented learnings, validate them against their personal experiences, and collectively decide on the way forward.

In conclusion, a successful event in the modern B2B landscape isn’t coincidental but a result of meticulous event planning beforehand, active digital engagement, and continuous learning. Adopt this comprehensive 8-step plan to ensure every event you attend becomes a cornerstone of success.

The post 8-Step Event Marketing Plan for B2B Event Attendees appeared first on Vendelux.

]]>
Why Health and Wellness Should be Top-of-Mind for Event Planners https://vendelux.com/blog/why-health-and-wellness-should-be-top-of-mind-for-event-planners/ Fri, 11 Aug 2023 13:37:49 +0000 https://vendelux.com/?p=14711 Events can be taxing on the mind and the body, for attendees and especially organizers.  In 2018, Dave Stevens was having brunch with a friend when the topic came up. “Why don’t we meet healthier?” They asked themselves. “It’s not …

Why Health and Wellness Should be Top-of-Mind for Event Planners Read More »

The post Why Health and Wellness Should be Top-of-Mind for Event Planners appeared first on Vendelux.

]]>

Events can be taxing on the mind and the body, for attendees and especially organizers. 

In 2018, Dave Stevens was having brunch with a friend when the topic came up. “Why don’t we meet healthier?” They asked themselves. “It’s not that hard. I just don’t think people know how.” 

Since then, Stevens has made it a mission to educate industry professionals on the benefits of incorporating health and wellness into events as an independent consultant, speaker, and host of the Youtube series Return on Wellness. At data.world, where he’s director of field marketing and global events, he designs online and offline meetups to give weight to three pillars of well-being: mindfulness, movement, and meals. 

Stevens’ own “fitness journey”—as he calls it—began around 2007, during a period of events-induced burnout. As an experiential tour manager, he was on the road so often that he didn’t own an apartment.

“I was not healthy, I was not fit,” he recalls. “I would work ridiculously long days, make no time for myself. Really the typical planner experience.”

Once Stevens began changing his lifestyle, he realized he was more alert at work. He was sharper and more creative. 

Stevens’ personal and professional paths eventually merged when he joined 24 Hour Fitness as a manager of meetings and events. Catering to a fitness-focused audience, he learned the nuances of health and wellness-oriented planning. Creating a nutritious and inclusive menu is one thing, for example—making one for a crowd of body-builders is another. 

“And that was just part of the brand, so it made sense to be part of the meeting, to help support people with their personal goals,” he reasons. 

Fitness wasn’t exactly part of the brand at b2b enterprise software company Alation, where Stevens joined in 2017. Luckily, he found a supporter in the company’s VP of marketing.

“Let’s do engaging stuff, let’s tell stories. Let’s not just do events,”

Stevens recounts her encouraging him. Placing her trust in his judgment would prove a wise decision when the pandemic hit. 

For most people, health was never more top-of-mind nor higher priority than during the early days of the pandemic. Alation’s digital events stood apart in their emphasis on well-being. Amid the glut of Zoom food and wine tastings, Stevens’ team offered guided meditation sessions and workouts. “There was an openness to new things,” Stevens says of the uniformly positive reception by attendees. 

Health and wellness was intrinsic to the revamped events strategy.

“We would be mindful of what it’s like to sit and watch a laptop for hours on end,”

Stevens elaborates, noting that digital events would include frequent breaks for movement or networking and that sessions were capped at 20 minutes. “Things of that nature really make an impact on people,” he attests. 

Stevens proposed his tried and true formula for healthier events—mindfulness, movement, and meals—in a 2022 white paper co-authored with several like-minded peers including an M.D. and certified nutritionist. The paper titled “Increase ROI by Increasing Wellness” provides data-backed recommendations on ensuring that attendees’ physical and mental needs are being cared for, through considerations and practices such as allowing time to unplug and hosting morning aerobics. A list of “brain foods” to include in snacks and meals is included. 

If there’s a golden rule in Stevens’ playbook, it’s to practice self-care. When addressing event professionals, he’s apt to use an airplane oxygen mask as a metaphor.

“When you’re on a plane, they say, ‘put on your own mask before you can help others,’” he explains. “So we’ve got to do the same thing. We have to take care of ourselves, otherwise, we can’t take care of others.” 

More Amazing Interviews

The post Why Health and Wellness Should be Top-of-Mind for Event Planners appeared first on Vendelux.

]]>
Why Creativity Is An Asset in Corporate Event Marketing https://vendelux.com/blog/creativity-asset-corporate-event-marketing/ Tue, 18 Jul 2023 15:50:07 +0000 https://vendelux.com/?p=14517 Sara Lieber is a creative at heart. While studying hospitality management in college, she evaluated pursuing careers in hotels or restaurants. She chose the latter because ambiance, menu, and private dining engagements were areas to riff on, to tap into …

Why Creativity Is An Asset in Corporate Event Marketing Read More »

The post Why Creativity Is An Asset in Corporate Event Marketing appeared first on Vendelux.

]]>

Sara Lieber is a creative at heart. While studying hospitality management in college, she evaluated pursuing careers in hotels or restaurants. She chose the latter because ambiance, menu, and private dining engagements were areas to riff on, to tap into her artistic side. 

Currently, Lieber is the Senior Event Marketing Manager for the conversation-driven live-chat marketing platform Drift. On the surface, it may seem an odd position to land in for someone of her nature. 

“If you had asked me when I was in school if I had a desire to go into event marketing, I probably would’ve been like, ‘I have no idea what you’re talking about,'”

she acknowledges. But throughout her career, Lieber has discovered how event marketing—especially in the software space—can offer even more opportunities to get creative than event planning. 

After working in the restaurant industry for a few years, Lieber joined the London-based experiential agency emc3 (a company she had interned for while studying abroad in college). At emc3, she gained experience with corporate events. She realized:

“No two tech companies are alike, and at a broad scale, you’re planning a conference, which is to cater to your attendees and make it a fun and memorable experience.” 

When Lieber made the leap to corporate events, there was an inevitable “learning curve.” But the transition was eye-opening, tuning her into the fact that strategy necessitates creativity. 

“You’re doing events to market your product, so what’s the best way to position it? What is the messaging, and how do you communicate it on the website and elsewhere? There are a lot of factors to consider beyond the event in and of itself,” she says. 

By this logic, a company’s offerings are the ultimate source of inspiration. There are an infinite number of ways to cleverly interpret the challenge of marketing a product over the course of an hour-long or multi-day engagement. 

The role that branding plays in events is another good example of how constraint can breed creativity.

“Our brand is fun, period,” she says. So when it comes to swag, Lieber believes that apparel, for example, should be “something that people would want to wear on weekends. Not every single item we have is printed with Drift. We want to be the cool tech company that’s not a tech company. So it’s about bringing in subtle, creative ways to have our brand represented”, she elaborates. 

Lieber began at Drift while in-person events were still on hiatus in the summer of 2021. Though her schedule as of late is packed with third-party engagements, she’s also preserving time to observe what’s going on in the industry to plan for the future when tentpole events may—or may not—return. 

Caveating that it might be a “daring comment,” Lieber opines: “I think in general, expos and larger conferences… they’re just not as popular anymore.” Insightfully, she points out travel as a major blocker. If people are less willing to commute to work, what’s the likelihood they’ll travel hundreds of miles for a conference? 

Logistics aside, Lieber believes the time is ripe to spring from the “big box rooms that are usually super frigid, with bright lights.” 

“I just think there are more fun and creative ways to have conversations with people,” she says. “And at Drift, we’re all about conversations and meeting buyers on their terms. That’s something we try to focus on when planning events: how can we do this in a way that—in the eyes of our customers—is what they want versus what we think they want?” 

Ingenuity lands with a thud without a receptive audience. Lieber’s approach demonstrates how a single person’s singular talent can enrich a brand’s events and marketing for the benefit of customers. 

More Amazing Interviews

Interviews

Navigating A Career In Event Management

Dejanelle Peterkin had yet to graduate college when she began her career in events as a seasonal promotions and events assistant at the Maryland Zoo. ...
Read More →
Event Marketing

Unlocking Event-Led Growth

In our latest conversation, we had the pleasure of speaking with Camille White-Stern, the Director of Experiential Marketing at Splash, about her innovative approach to ...
Read More →

The post Why Creativity Is An Asset in Corporate Event Marketing appeared first on Vendelux.

]]>
Cannabis Events: The Best Cannabis Conferences Guide for 2023 https://vendelux.com/blog/cannabis-events/ Fri, 16 Jun 2023 11:37:50 +0000 https://vendelux.com/?p=13326 Cannabis Events: An Introduction In the dynamic world of cannabis, staying updated is essential for every professional involved in the industry. This calls for a careful choice of events to attend or present at. Each new cannabis event brings fresh perspectives and …

Cannabis Events: The Best Cannabis Conferences Guide for 2023 Read More »

The post Cannabis Events: The Best Cannabis Conferences Guide for 2023 appeared first on Vendelux.

]]>

Cannabis Events: An Introduction

In the dynamic world of cannabis, staying updated is essential for every professional involved in the industry. This calls for a careful choice of events to attend or present at.

Each new cannabis event brings fresh perspectives and opportunities. Yet, it’s crucial to identify which ones truly resonate with your personal or organizational goals. This way, the time and effort you invest yield meaningful outcomes. Even a high-profile event may not meet expectations without the right approach.

In this guide, we’ll introduce you to a range of cannabis events on the horizon. We’ll emphasize the value of forward-thinking preparation and delve into how to get the most out of attendee insights.

Plus, we’ll present a detailed snapshot of the leading cannabis events for 2023 and what they have to offer.

Excited? Let’s get started!

Cannabis events are rich sources of information. They offer a peek into the latest trends, connect you with industry trailblazers, and showcase innovative products and practices. Whether you’re new to the cannabis scene or looking to optimize your event experience, understanding the variety of cannabis events is crucial. Let’s ensure you’re well-equipped and knowledgeable for your upcoming event journey.

Different Types of Cannabis Events

The cannabis industry is expansive, and its events reflect the broad range of subjects inherent to this field. Let’s explore the diverse events tailored for professionals in the cannabis sector.

Strain-Specific Conferences: These gatherings focus on particular strains or types of cannabis, diving into their characteristics, uses, and benefits. Key features include:

  • Detailed Strain Overviews
  • Expert Panels on Strain Development
  • Use Case Discussions

Cannabis Tech & Innovation Summits: These events concentrate on the technological advancements in the cannabis world, ideal for those passionate about the nexus of tech and cannabis. Attendees can expect:

  • Tech Demonstrations
  • Breakout Sessions on New Tools
  • Innovation Spotlights

Cannabis Wellness & Health Forums: Catering to health and wellness enthusiasts, these events delve into cannabis’s medicinal properties and its role in holistic well-being. Highlights are:

  • Wellness Workshops
  • Medical Case Studies
  • Product Showcases for Health

Regulation & Compliance Seminars: These are crucial for professionals aiming to navigate the ever-evolving legal landscape of cannabis. These seminars offer:

  • Regulatory Updates
  • Compliance Workshops
  • Legal Panel Discussions

Edibles & Infusions Workshops: Tailored for those interested in the culinary side of cannabis. These events feature:

  • Cooking Demonstrations
  • Tasting Sessions
  • Infusion Techniques

Cultivation & Farming Conventions: Central to the cannabis production chain, these conventions discuss best practices for cultivation. Attendees can look forward to:

  • Farm Tours
  • Cultivation Technique Workshops
  • Sustainability in Farming Panels

Recreational vs. Medicinal Cannabis Forums: Catering to recreational users and those interested in medicinal applications. Key aspects include:

  • Debates on Usage
  • Medicinal Research Findings
  • Consumer Panels

Cannabis Business & Investment Summits: As the industry grows, so does interest in its economic potential. These summits shine a light on:

  • Investment Opportunities
  • Entrepreneurial Workshops
  • Market Trend Discussions

Cannabis Culture & Community Events: These events focus on the broader cultural implications and community aspects of cannabis. They encapsulate:

  • Cultural Discussions and Panels
  • Community Building Workshops
  • Arts and Cannabis Showcases.

Best Cannabis Events

Finding the right cannabis event can be overwhelming due to the many available options. Here’s a more straightforward approach to help you choose the right event for your needs:

Set Clear Goals:

Start by clearly stating what you want to achieve. Do you want to learn new things, see new technology, meet potential partners, or understand a specific area of the cannabis industry better?

Do Your Research:

Look into the details of events you’re considering. Check what past attendees are saying, see who the speakers are, and look into who is organizing it to get a sense of the event’s quality.

Look at the Agenda:

Go through the event schedule. Find the panels, workshops, and sessions that match your interests or professional goals.

Seek Networking Opportunities:

If making connections is important to you, look for events that make it easy to meet people. Some events have networking breaks, group sessions, or social gatherings in the evenings.

Check Industry Relevance:

Ensure the event is relevant to your part of the cannabis industry, whether growing, medical research, edibles, or another area.

Look for Vendor Exhibits:

If you’re interested in new products or services, prioritize events with vendor displays or technology demos to see the latest developments up close.

By following these steps, you’ll be better prepared to choose a cannabis event that is informative and aligns well with your professional path.

Cannabis Events Marketing Strategy

Event marketing is crucial for everyone involved in the cannabis industry. Using data-driven strategies is vital to get the best results and boost your brand’s visibility at these events.

Cannabis conferences, like MJBizCon and The Emerald Conference, are varied. Each is designed for a different audience and provides unique learning and networking opportunities.

Here are some simpler tips to improve your marketing approach:

1. Pick the Right Events:

Before you decide to attend, know what you want to achieve. Do you want to learn, promote your brand, make new contacts, or all of the above? Understanding this will help you choose events that match your brand’s goals.

2. Craft a Clear Message:

With so many new ideas at cannabis events, having a clear and strong message about what your brand stands for can help you stand out. It can grab people’s attention and open doors to new partnerships.

3. Show Confidence:

Remember, you deserve to be at these events as much as anyone else. Represent your brand with pride and confidence. How you present yourself can be just as meaningful as what your company provides.

4. Network Actively:

Just showing up isn’t enough. Use these events to meet new people and create business connections. Start conversations, participate in discussions, and look for ways to collaborate. Every conversation can be the start of a valuable relationship.

Cannabis Events Attendee Insights

Navigating a cannabis event without the right insights won’t likely give you the results you’re aiming for. The answer? AI-powered event intelligence. Enter Vendelux. It’s not just another event tool; Vendelux leverages real-time data about attendee insights. With Vendelux you can discover who will be attending an event before it ever happens. Gone are the days of guess-work. You’re now able to search for your ideal customer profiles, or connect your CRM directly to Vendelux to discover the events your prospects will attend.

So, why is this important? It ensures you extract maximum value from your attendance and positions you a step ahead of your counterparts. Networking shouldn’t be an afterthought or a game of chance. With Vendelux, you can direct your discussions to the right stakeholders, amplifying the impact of your conference experience. Dive into Vendelux and redefine how you approach cannabis events.

Cannabis Events Planning

It’s essential to gear up properly for cannabis events. A smart move is to adopt a digital event planner, fostering smooth cooperation between the sales and marketing departments. By laying out precise goals and tactics for each occasion, you ensure that every team member understands their duties.

Bring your entire team into the loop as you prep for cannabis-centric events. Utilizing a tool like Vendelux can prove instrumental in ensuring everyone is aligned.

A robust planning tool eases the tasks of budget allocation and goal determination. Keep a visual snapshot of your event timeline and detail the approach for each one. Engaging your whole team during the planning stage paves the way for optimal outcomes.

Best Cannabis Events to Attend in 2023

Here are a list of the best upcoming cannabis events:

Event Name Event Date & Location Event Summary Event Attendee Data
Lift Vancouver January 12-14, 2023, Vancouver Convention Centre, Canada Experience a game-changing conference that focuses on strategy and advocacy for sustainable growth in the cannabis industry. Experience insightful discussions on topics like tthe 'Team Canada' Approach, Raising Capital, Advocacy & Lobbying, Cannabis Blockchain, Indigenous Cannabis, Speed Breeding, and more! Connect with the vibrant cannabis community and explore countless opportunities at the two-day expo. NA
Event Name Event Date & Location Event Summary Event Attendee Data
CannaCon South Mississippi February 24-25, 2023, Mississippi Coast Coliseum Join CannaCon, the ultimate B2B venue for cannabis businesses, entrepreneurs, and industry leaders. Discover cutting-edge products, innovative technologies, and genetic advancements from around the world. Explore a wide range of offerings including growing technology, extraction products, dispensary displays, and POS systems. Immerse yourself in the CannaCon Seminar Series led by industry experts covering topics like growing techniques, business strategies, licensing, marketing, and more. NA
Event Name Event Date & Location Event Summary Event Attendee Data
The Emerald Conference March 1-3, 2023, Lowes Coronado Bay Resort, San Diego, CA Don't miss the renowned Emerald Conference, the premier interdisciplinary event for cannabis science. Join decision-makers in analytical testing, extraction science, research and development, cultivation science, formulations, and pre-clinical research. Engage in discussions on discovery science and the role of data in supporting cultivation, production, and quality assurance best practices. Connect with brilliant scientists and research professionals from around the world. NA
NECANN New England Cannabis Convention March 10-12, 2023, Hynes Convention Center | Boston, United States Embark on a journey through the cannabis world at the annual Boston cannabis convention. Connect with industry-leading businesses, delve into cutting-edge trends, and unlock new opportunities through meaningful networking. Immerse yourself in a remarkable experience featuring unforgettable highlights and exclusive events that will make a lasting impression. Join the event for an unforgettable adventure in the thriving cannabis industry. view event attendee data
Lucky Leaf Expo Missouri March 24-25, 2023, Sheraton Kansas City Hotel at Crown Center, KC, MO Dive into the thriving world of cannabis at Lucky Leaf Expo! Discover diverse topics like science, health, cultivation, business strategies, legalities, branding, start-ups, and policy reform at our cannabis business expo. Engage with expert speakers and explore exhibitor showcases. This Southwest cannabis expo and conference is your gateway to learning, networking, and unlocking new possibilities in the industry. NA
CannExpo Toronto 2023 March 24-26, 2023, Enercare Centre Exhibition Place | Toronto, Canada Join CannExpo, the ultimate gathering for industry professionals, end consumers, and newcomers in the Canadian cannabis retail sector. Experience a unique opportunity to connect with diverse audiences spanning every aspect of the industry, from farming to consumption. With everything and anything related to the cannabis retail sector under one roof, CannExpo is the place to be. view event attendee data
CannaCon South OKC March 31 - April 1, 2023, OKC Convention Center, Oklahoma City, United States Join CannaCon, the premier interactive gathering of professionals in the cannabis industry. Connect with like-minded pioneers, entrepreneurs, investors, and experts as they discuss the latest developments and trends shaping the future marketplace. Discover cutting-edge cannabis technology and consumer products that will drive the industry in 2023 and beyond. CannaCon is your gateway to creating lifelong partnerships in the thriving cannabis industry. NA
Event Name Event Date & Location Event Summary Event Attendee Data
Benzinga Capital Conference: Cannabis - Spring 2023 April 11, 2023, Fontainebleau Miami | Miami Beach, United States Don't miss the opportunity to meet the power players of the cannabis industry and forge game-changing deals. Benzinga's exclusive networking platform offers a range of exciting features: Daily group networking events and an official event networking app for scheduling 1:1 meetings. Connect with the driving forces behind the global cannabis industry like never before. Join us and make invaluable connections. view event attendee data
Lucky Leaf Expo Albany April 14-15, 2023, Albany Capital Center, Albany, NY, United States Dive into the thriving world of cannabis at Lucky Leaf Expo! Discover diverse topics like science, health, cultivation, business strategies, legalities, branding, start-ups, and policy reform at our cannabis business expo. Engage with expert speakers and explore exhibitor showcases. This cannabis expo and conference is your gateway to learning, networking, and unlocking new possibilities in the industry. NA
BC Cannabis Summit April 21-22, 2023, The Eldorado Resort, Kelowna, CA Join for a transformative three-day event filled with expert insights, policy discussions, trade shows, networking, and special events. Whether you're an experienced grower, a licensed retailer, or new to the industry, the BC Cannabis Summit is the hub for cultivating ideas, driving change, and building impactful partnerships. Don't miss this opportunity to thrive in the dynamic world of cannabis. NA
MJ Unpacked April 26-28, 2023, New York Hilton Midtown, NYC, NY, United States Join MJ Unpacked, the premier event exclusively designed for nationwide license holders and accredited investors in the cannabis industry. Connect, collaborate, and prepare for expansion in an intimate setting. Network with cannabis retail and brand executives as well as investors actively investing in the space. Gain valuable insights, fresh perspectives, and innovative ideas to overcome retail and brand challenges. Don't miss this focused and highly-curated event that will propel your cannabis business forward. NA
Growing Relationships, Calgary 2023 April 29, 2023, Calgary, Alberta, Canada Join us at the Growing Relationships event, where we foster connections and camaraderie within the cannabis community. Spend a day networking, engaging in discussions, and gaining valuable insights. We're dedicated to uniting growers, processors, and retailers to foster collaboration and idea sharing. Be part of the community-driven conversation, addressing industry challenges from diverse perspectives. NA
Event Name Event Date & Location Event Summary Event Attendee Data
Cannabis Europa May 2-3, 2023, Barbican Centre | London, United Kingdom Experience the power of unity at Cannabis Europa, where over 1,500 influential leaders from thriving cannabis companies, active investors, and key politicians gather. This pivotal event drives the European cannabis industry and business growth. It's time for the cannabis sector to revolutionize, uniting to integrate cannabis into the global economy and foster economic expansion in embracing regions. Embrace the future of cannabis and economic prosperity. view event attendee data
Hall of Flowers Santa Rosa May 3-4, 2023, Sonoma County Fairgrounds, Santa Rosa, CA Step into the world of innovation and discovery at Hall of Flowers Santa Rosa, where cutting-edge products, technology, and insightful speaker sessions await. Immerse yourself in educational activations and experience unique consumption lounges, allowing buyers to engage with brands firsthand. As the primary goal is to connect buyers with brands, this exceptional show attracts influential buyers, particularly distributors and retail partners from Northern California. NA
AGRI Tech Venture Forum May 3-4, 2023, Sheraton Centre Toronto Hotel | Toronto, Ontario Join the AGRI Tech Venture Forum, the premier gathering of global ag tech leaders. Gain valuable insights from industry giants, investors, accelerators, and innovators as they discuss the latest sector trends, technological advancements, and the critical challenges shaping the future of ag tech. Don't miss this annual event that brings together key players in the agricultural technology industry. NA
Lucky Leaf Expo Jackson May 5-6, 2023, Jackson Convention Complex, Jackson, MS Explore the dynamic cannabis industry at Lucky Leaf Expo! This cannabis business expo offers a diverse range of topics, including science, health, cultivation, business strategies, legal aspects, branding, start-ups, growth, and policy reform. Immerse yourself in learning, networking, and discovery. Join this event to stay ahead of the curve and connect with industry experts and innovative businesses. NA
NECANN Vermont Cannabis & Hemp Convention May 6-7, 2023, CHAMPLAIN VALLEY EXPO | BURLINGTON, VT, United States Embark on a journey through the cannabis world at the annual Vermont cannabis convention. Connect with industry-leading businesses, delve into cutting-edge trends, and unlock new opportunities through meaningful networking. Immerse yourself in a remarkable experience featuring unforgettable highlights and exclusive events that will make a lasting impression. Join the event for an unforgettable adventure in the thriving cannabis industry. NA
Regenerative Cannabis Live May 10-11, 2023, DELEGATES DINING ROOM, UNITED NATIONS, NEW YORK CITY Regenerative Cannabis Live (RCL) is a renowned event series presented by Regennabis, held at the United Nations. RCL fosters meaningful conversations on the potential of regulated Cannabis and Industrial Hemp Industries to make substantial contributions to economic, social, and environmental sustainability. By uniting government, nonprofit, and corporate leaders, RCL aims to drive the achievement of the 17 UN Sustainable Development Goals through authentic and action-oriented discussions. NA
CannMed May 15-17, 2023, JW Marriott Marco Island Beach Resort, Florida, Unites States Join the CannMed 23 Innovation and Investment Summit for an exclusive opportunity to network, discover, and collaborate with global innovators. Since 2016, CannMed has showcased top experts in medicinal plant medicine, cultivation, and safety testing. It is the premier platform for unveiling cutting-edge research and technologies while connecting with potential customers. At CannMed 23, industry stakeholders and financial leaders unite to forge long-lasting partnerships in a dynamic environment. view event attendee data
The 5th Annual Luxury Meets Cannabis Conference May 18-19, 2023, Hudson Yards | New York, United States LMCC serves as a vital platform for Cannabis Wellness brands seeking exposure on the East Coast, while providing dispensaries access to exceptional new brands. The event attracts retail buyers, media/influencers, investors, and C-suite executives from the U.S., Canada, Europe, LATAM, and Asia. It acts as a launchpad for premium Cannabis, CBD, Hemp, and Botanical wellness brands, connecting them with top retailers, media, and investors globally. view event attendee data
CannaCon West Albuquerque May 19-20, 2023, Albuquerque Convention Center | Albuquerque, United States Don't miss CannaCon West Albuquerque, the event that fosters the growth of the western cannabis industry. Join us to connect with passionate entrepreneurs shaping this dynamic industry. Attend CannaCon for comprehensive cannabis business solutions, from cultivation supplies to funding opportunities. Explore the latest innovations, genetics, legal insights, retail displays, extraction technology, scientific advancements, financial trends, and marketing strategies. It's your ultimate destination for all things cannabis. NA
NECANN Connecticut Cannabis and Hemp Convention May 20-21, 2023, Civic Center Plaza, Hartford, CT, United States Join us at NECANN, the essential B2B event for Connecticut's emerging cannabis industry. With a successful history of supporting businesses, entrepreneurs, investors, job seekers, and advocates in neighboring Massachusetts, Maine, and Vermont, NECANN brings eight years of New England cannabis convention experience to Connecticut. Don't miss this opportunity to be part of the local industry at any level. NA
Grow Up Conference May 28-30, 2023, Edmonton, AB Join Grow Up, the premier event for the cannabis cultivation and extraction industry, where over 100 world-class speakers will bring you up-to-speed on the latest developments both nationally and internationally. Engage in informative panels dedicated to the hottest topics, trends, and the future of cannabis. Don't miss the opportunity to network with industry leaders, including LPs, head growers, extractors, retailers, budtenders, distributors, and more. NA
Event Name Event Date & Location Event Summary Event Attendee Data
Cannabis World Congress & Business Exposition (CWCBExpo) June 1-3, 2023, Javits Center | New York, United States Experience the premier cannabis B2B expo and conference on the East Coast at CWCBExpo. Explore the market's potential through educational sessions, innovative product displays, and valuable networking opportunities. Discover the next big opportunity and capitalize on the thriving cannabis industry. Elevate your company's position in the New York tri-state area and be part of the dynamic cannabis business community. Cannabis means business, and CWCBExpo is where it happens. view event attendee data
Lift & Co. Cannabis Expo 2023 June 1-3, 2023, Metro Toronto Convention Centre | Toronto, Canada Since 2016, Lift has been the pioneer in large-scale cannabis trade shows in Canada. It brings together the cannabis community for networking and exploration. Lift events feature cutting-edge content and premier exhibitors, creating a dynamic environment for retailers, producers, growers, investors, and decision-makers. Join us at Lift for an energizing experience that connects you with the forefront of the industry. view event attendee data
NECANN Illinois Cannabis Convention June 2-3, 2023, Schaumburg Convention Center | Chicago, IL, Unites States Embark on a journey through the cannabis world at the Illinois cannabis convention. Connect with industry-leading businesses, delve into cutting-edge trends, and unlock new opportunities through meaningful networking. Immerse yourself in a remarkable experience featuring unforgettable highlights and exclusive events that will make a lasting impression. Join the event for an unforgettable adventure in the thriving cannabis industry. Come back for attendee data
Edison, NJ Cannabis Expo June 8-9, 2023, New Jersey Convention and Exposition Center | New Jersey, United States Don't miss the must-attend event this year at the NJ Cannabis Expo! New Jersey's recent cannabis laws have opened up amazing opportunities for aspiring cannapreneurs. Connect with like-minded professionals and explore networking prospects. Discover potential booth spaces to showcase your business and experience a game-changing event that will accelerate your journey in the industry. Join the event for an unforgettable experience. Come back for attendee data
Cannabis Wiki Conference & Expo June 14-15, 2023, London, ON, Canada Explore dynamic exhibits at the Cannabis Wiki Conference & Expo, showcasing the latest innovative products and services across all categories, with a focus on the intersection of agriculture, cannabis, and agri-food. Engage in educational sessions led by industry innovators, leaders, and influencers, diving into future trends and current prospects within Southwestern Ontario's cannabis industry. Don't miss out on this opportunity for knowledge and networking! NA
CannabiSalud June 14-16, 2023, Cancun, Mexico Experience the second Business & Investment Summit, a three-day event by the creators of Mexico's renowned CannabiSalud conference. Dive into the world of emerging medical, recreational, and industrial cannabis industries, exploring lucrative business and investment opportunities. Join industry leaders, investors, and professionals as they discuss the potential and future of the cannabis market. Don't miss this chance to stay ahead in the evolving cannabis landscape! Come back for attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
Maryland Cannabis Expo July 21-22, 2023, Baltimore Convention Center, United States Don't miss the must-attend event this year, offering unparalleled opportunities in Maryland's flourishing cannabis industry. Join passionate cannapreneurs at the Maryland Cannabis Expo to network with like-minded individuals and explore exciting business prospects. Limited booth spaces are available for businesses looking to promote their products. Be part of the cannabis community and seize the potential this industry holds. Come back soon for attendee data
CANNA GOLF CLASSIC July 25-26, 2023, Toronto, Canada Join the prestigious executive networking golf event that brings together top companies from the cannabis, pharma, and tourism sectors. Connect with industry leaders, exchange insights, and forge valuable partnerships in a dynamic environment. Discover the synergies between these industries and unlock new opportunities for growth and collaboration. Don't miss out on this exclusive gathering of influential professionals. Come back soon for attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
Lift San Francisco August 2-4, 2023, San Francisco, CA Don't miss Lift's strategy-focused, advocacy-oriented conference for business and community leaders. Join to gain valuable insights into navigating the evolving cannabis market in California and beyond. Be part of the conversations that will shape meaningful change in the coming year. Secure your front-row seat to the future of the industry. NA
CannaCon West - Long Beach August 4-5, 2023, Long Beach, CA Join us at CannaCon West Long Beach to connect with visionary entrepreneurs shaping the booming cannabis industry in the West. Discover a one-stop shop for all your cannabis business needs, from cultivation supplies to seed money. Explore the latest innovations, genetics, legal advice, retail displays, extraction technology, and more. Gain valuable insights into scientific, financial, marketing, and branding trends. Be part of the growth and success of the West's cannabis industry. Come back soon for attendee data
THE MAINE CANNABIS CONVENTION / HOMEGROWN TRADE SHOW August 12-13, 2023, AUGUSTA CIVIC CENTER | AUGUSTA, ME Embark on a journey through the cannabis world at the annual Maine cannabis convention. Connect with industry-leading businesses, delve into cutting-edge trends, and unlock new opportunities through meaningful networking. Immerse yourself in a remarkable experience featuring unforgettable highlights and exclusive events that will make a lasting impression. Join the event for an unforgettable adventure in the thriving cannabis industry. Come back soon for attendee data
Cannabis Conference 2023 August 15-17, 2023, Paris Las Vegas Hotel & Casino | Las Vegas, United States Join the industry's premier event exclusively for plant-touching businesses. Learn from cannabis cultivation, retail, and extraction leaders about the essential tools for success in this dynamic industry. Gain valuable insights to enhance your impact on your business and colleagues, and elevate your cannabis career. Discover strategies to overcome challenges and achieve greater success in this ever-changing field. view event attendee data
CANNA GOLF CLASSIC August 22-23, 2023, Vancouver, Canada Join the prestigious executive networking golf event that brings together top companies from the cannabis, pharma, and tourism sectors. Connect with industry leaders, exchange insights, and forge valuable partnerships in a dynamic environment. Discover the synergies between these industries and unlock new opportunities for growth and collaboration. Don't miss out on this exclusive gathering of influential professionals. NA
Event Name Event Date & Location Event Summary Event Attendee Data
3rd Annual New Jersey Cannabis Convention September 8-9, 2023, Atlantic City Convention Center | Atlantic, United States Join NECANN's annual New Jersey Cannabis Convention, the essential B2B event for the local cannabis industry. Connect with industry professionals, cultivators, educators, and advocates from diverse companies. Explore expert speaker sessions and network with like-minded individuals. Discover the latest trends, build valuable relationships, and gain knowledge in this dynamic industry. Don't miss this opportunity to be part of the thriving cannabis community. view event attendee data
Hall of Flowers September 19-20, 2023, Enercare Centre | Toronto, Canada Step into the world of innovation and discovery at Hall of Flowers Toronto, where cutting-edge products, technology, and insightful speaker sessions await. Immerse yourself in educational activations and experience unique consumption lounges, allowing buyers to engage with brands firsthand. As the primary goal is to connect buyers with brands, this exceptional show attracts influential buyers, particularly distributors and retail partners. NA
Montreal Cannabis Expo September 13-14, 2023, Montreal, QC, Canada Connect with like-minded professionals across the Cannabis Industry, including Licensed Producers, growers, investors, suppliers, healthcare providers, job-seekers, and media, at this top-tier event. Explore the finest products, services, and world-class speakers in the industry. Expand your knowledge and network, discovering valuable insights and sharing expertise in the ever-evolving cannabis landscape. Join us to immerse yourself in the comprehensive realm of the cannabis industry. Come back soon for attendee data
CANNABIS SCIENCE CONFERENCE FALL September 20-22, 2023, RHODE ISLAND CONVENTION CENTER, United States Experience the pinnacle of cannabis science at the renowned Cannabis Science Conference. Immerse yourself in world-class education, exceptional networking opportunities, and connections with industry pioneers, leading scientists, and suppliers. Explore the latest advancements in analytical science, medical cannabis, cultivation, and psychedelics. Join us to engage with thought leaders and discover groundbreaking innovations in medical applications. NA
Lucky Leaf Expo - Albuquerque September 22-23, 2023, Albuquerque Convention Center | Albuquerque, United States Don't miss out on the exciting opportunities emerging in New Mexico's cannabis industry. Connect with fellow cannapreneurs who share your passion at the Lucky Leaf Expo. Expand your network and explore potential booth spaces to promote your business. Join us for an immersive experience where you can engage with like-minded individuals and be part of the thriving cannabis community. view event attendee data
CANNA GOLF CLASSIC September 25-26, 2023, Montreal, Canada Join the prestigious executive networking golf event that brings together top companies from the cannabis, pharma, and tourism sectors. Connect with industry leaders, exchange insights, and forge valuable partnerships in a dynamic environment. Discover the synergies between these industries and unlock new opportunities for growth and collaboration. Don't miss out on this exclusive gathering of influential professionals. come back soon for attendee data
Benzinga Cannabis Capital Conference September 27-28, 2023, MAGNIFICENT MILE MARRIOTT | CHICAGO, IL, United States Connect with influential players in the cannabis industry and drive progress through impactful deals. Benefit from Benzinga's unparalleled networking platform, offering daily group networking events and a user-friendly app for scheduling one-on-one meetings with your top targets. This is the prime opportunity to engage with the driving forces behind the global cannabis industry and foster valuable connections. Come back soon for attendee data
2023 New York Cannabis and Hemp Convention September 29-30, 2023, Albany Capital Center | Albany, United States Embark on a journey through the cannabis world at the annual New York Cannabis and Hemp Convention. Connect with industry-leading businesses, delve into cutting-edge trends, and unlock new opportunities through meaningful networking. Immerse yourself in a remarkable experience featuring unforgettable highlights and exclusive events that will make a lasting impression. Join the event for an unforgettable adventure in the thriving cannabis industry. view event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
Grow Up Conference and Expo October 1-3, 2023, Vancouver Island, Victoria BC, Canada Join us at Grow Up, the leading event for the cannabis cultivation and extraction industry, featuring over 100 top-notch speakers. Stay informed about the latest happenings nationally and internationally. Our sessions cover hot topics, emerging trends, and the future of cannabis. Network with essential industry players such as LPs, head growers, extractors, retailers, budtenders, distributors, suppliers, and manufacturers. Make vital connections that drive your business forward. NA
Business of Cannabis: New York 2023 October 4, 2023, New York, United States Join us at our exclusive event, where business leaders, policy makers, and investors come together for a day of high-level networking, talks, and discussions. We bring industry pioneers to the heart of the big apple to explore the exciting new market, identify trends, establish vital connections, and share ideas on its future development. Don't miss this opportunity to engage with top executives from the North American cannabis industry. come back soon for attendee data
CannaCon - MidWest October 6-7, 2023, Detroit, MI, United States Experience the future of the Midwest's cannabis industry at CannaCon Midwest Detroit. Connect with fellow entrepreneurs shaping this dynamic industry. Explore all your cannabis business needs, from seed to seed money, at CannaCon. Discover the latest cultivation supplies, industry innovations, genetics, legal advice, retail displays, extraction technology, and more. Join us for a comprehensive event covering scientific, financial, marketing, and branding trends. Come back soon for attendee data
Lucky Leaf Expo - St. Louis October 6-7, 2023, St. Louis, MO, United States Discover a world of opportunities at Lucky Leaf Expo with hundreds of top-notch exhibitors in the cannabis marketplace. Empower yourself and take charge of your business by attending seminars that shed light on the latest industry advances, best products, new technologies, financial and legal issues, and more. Explore your passions, learn, and stay ahead of the curve at this transformative event. NA
MJ unpacked October 10-12, 2023, MOTORCITY CASINO HOTEL, DETROIT, MI, United States MJ Unpacked is an exclusive event tailored for nationwide license holders and accredited investors seeking connections, collaboration, and growth opportunities. With a focus on cannabis retail and brand executives, as well as active investors, MJ Unpacked provides a highly-curated and intimate environment. Engage with fellow industry leaders, gain valuable insights, and explore innovative ideas during conference sessions addressing retail and brand challenges in the cannabis space. NA
Real Cannabis Entrepreneur Conference October 20-21, 2023, DuobleTree Hotel | Newark, NJ, Unites States Join the exclusive Real Cannabis Entrepreneur Conference, the only event dedicated to equipping progressive business owners, investors, and opportunity seekers with practical, real-life guidance for entering the cannabis industry. No theories or policy discussions, just actionable how-to information delivered by experienced professionals who have successfully navigated the industry. Don't miss this invaluable opportunity to learn from those who have been there and done it! NA
Event Name Event Date & Location Event Summary Event Attendee Data
Asia International Hemp Expo November 22-25, 2023, Bangkok, Thailand The "Asia International HEMP Expo" is Thailand's inaugural international event dedicated to hemp, offering valuable information, significant advantages, heightened awareness, and sustainable solutions for the future. As hemp is already legalized and thriving in Thailand, this expo serves as a platform for businesspeople and industrialists to explore the potential of this industry and its positive impact on various sectors. come back soon for attendee data
MJBizCon November 28 - December 1, 2023, Las Vegas Convention Center | Las Vegas, United States MJBizCon is the ultimate gathering for cannabis professionals worldwide! Join over 30,000 executives and entrepreneurs in the industry as you network and connect with the industry's top minds. From cultivation to manufacturing, retail to investment, MJBizCon offers a wealth of expertise and brainpower, making it the go-to event for all things cannabis. view event attendee data
Event Name Event Date & Location Event Summary Event Attendee Data
The CBD Show December 7-8, 2023, London | United Kingdom Discover new CBD products, services, and invaluable guidance at this event. With over 5,000 attendees including B2B, B2C, and B2G professionals, aspiring business owners, retailers, distributors, investors, and pharmacists, this is the ultimate gathering. The first two days are dedicated to industry professionals, and both days are free for the public. Experience 100+ suppliers, 50+ high-profile speakers, and a diverse range of industries like beauty care, nutraceuticals, beverages, food, law, packaging, branding, and pharmaceutical therapeutics, all in one convenient location. come back soon for attendee data

The post Cannabis Events: The Best Cannabis Conferences Guide for 2023 appeared first on Vendelux.

]]>
How to Get Time on Your Side https://vendelux.com/blog/how-to-get-time-on-your-side/ Thu, 08 Jun 2023 15:45:14 +0000 https://vendelux.com/?p=13061 In enterprise organizations, it’s never a single person in procurement who’s the decision maker—especially when it comes to SaaS solutions that have the potential to impact the global supply chain. For veteran corporate marketing director Nourhan Beyrouti, this is one …

How to Get Time on Your Side Read More »

The post How to Get Time on Your Side appeared first on Vendelux.

]]>

In enterprise organizations, it’s never a single person in procurement who’s the decision maker—especially when it comes to SaaS solutions that have the potential to impact the global supply chain. For veteran corporate marketing director Nourhan Beyrouti, this is one reason why events are imperative. 

“These kinds of products are not Canva or things you can sign up for with a credit card,” Beyrouti offers. “Events are an opportunity to sit down with a key customer, discuss efficiency gaps, and explain the product.” 

Beyrouti has worked in marketing for over two decades, most recently as the senior director of corporate marketing and brand at e-commerce OXM platform Delivery Solutions. While there, Beyrouti championed technology that freed his team to focus on the finer, more nuanced aspects of relationship building. 

For events, this meant targeting the right contacts and sharing relevant information ahead of time to set the stage for productive in-person conversations. The perennial challenge is in doing the necessary due diligence at scale, given that most conferences usually don’t release their attendee lists until days before guests arrive. 

“We know these people. We know their contact details. We just don’t know which events they’re going to,”

Beyrouti says of the ordinary state of affairs. But by taking advantage of Vendelux’s capabilities—namely, the ability to see if prospects are predicted or confirmed at a conference months in advance—he’s found a way to transform a universal handicap into a differentiating asset. 

“We all know that time is the most expensive commodity,” Beyrouti says definitively. “If you have a head start knowing that these groups of people are going, you hyper-personalize your outreach to them.” 

Nowhere has Beyrouti seen greater returns on Vendelux’s technology than at March’s Shoptalk meetup in Las Vegas, where he leveraged the platform to draft communications that resulted in 16 confirmed meetings and another 60 visits to Delivery Solutions’ booth. 

Crucially, Beyrouti organized sessions with multiple stakeholders at single companies to preempt future games of telephone. He describes the scene and the impression it left on contacts:

“We have somebody from warehousing, we have somebody from distribution, we have another person from last mile and e-commerce all sitting together and, they’re saying, ‘Oh wow, you knew who to invite! The conversations went extremely well because they were not generic,” Beyrouti continues. “They were personalized based on products, services, and what the current state was.”

Beyond a talk-track, Beyrouti notes that his team arrived on-site with stats, graphs, and background information because having the right people assembled is only one part of the equation.  

To give shape, substance, and weight to conversations, it’s necessary to do some homework. With Delivery Solutions, Beyrouti put himself in the place of customers, shopping for products online and seeing firsthand what type of delivery services were available.

“If they already have same-day delivery, we’re not going to sell them same-day delivery,” he explains. “We approach them with another product line or hub and move on from there—organic scaling is key.” 

Despite the fact that this type of information is public and readily available, it could easily be overlooked in the scramble to prepare for a mega conference like Shoptalk.

“Just a small amount of predicted or confirmed information is essential to us so we can craft messaging around a relevant and in-demand product that they need,” Beyrouti attests. 

As his success at Shoptalk and other events proves, even a teaspoon’s amount of added intel can result in interactions that are ever more “precise and surgical”—as Beyrouti puts it—if placed in the right hands.

More Amazing Interviews!

Navigating A Career In Event Management

Dejanelle Peterkin had yet to graduate college when she began her career in events as a seasonal promotions and events assistant at the Maryland Zoo. ...
Read More →

Unlocking Event-Led Growth

In our latest conversation, we had the pleasure of speaking with Camille White-Stern, the Director of Experiential Marketing at Splash, about her innovative approach to ...
Read More →

Why Health and Wellness Should be Top-of-Mind for Event Planners

Events can be taxing on the mind and the body, for attendees and especially organizers.  In 2018, Dave Stevens was having brunch with a friend ...
Read More →

Why Creativity Is An Asset in Corporate Event Marketing

Sara Lieber is a creative at heart. While studying hospitality management in college, she evaluated pursuing careers in hotels or restaurants. She chose the latter ...
Read More →

The post How to Get Time on Your Side appeared first on Vendelux.

]]>
Strategy With A Personal Touch https://vendelux.com/blog/strategy-with-a-personal-touch/ Thu, 01 Jun 2023 13:43:37 +0000 https://vendelux.com/?p=12945 When he was in college, Michael Alexandre thought he’d graduate and become a PR professional for sports. Then he discovered the reality of the role, which involved writing lots and lots of press releases. “I’m just not a huge fan …

Strategy With A Personal Touch Read More »

The post Strategy With A Personal Touch appeared first on Vendelux.

]]>

When he was in college, Michael Alexandre thought he’d graduate and become a PR professional for sports. Then he discovered the reality of the role, which involved writing lots and lots of press releases. “I’m just not a huge fan of this!” he recalls realizing. 

Unwilling to settle, he explored options in a few different areas—including news production—before finding a passion and calling in events. As it turned out, there were other ways for him to channel his natural inclination toward championing. 

“You’re the one that’s essentially acting as the brand representation for your company,”

he says of how he views his role as an event manager, particularly when it comes to in-person engagements.

“And so you always have to put your best foot forward.”

Alexandre is currently at Adyen: an end-to-end payments, data, and financial management technology platform built to support all types of businesses, from SaaS companies to hotels and venues. The latter is a major area of focus for Alexandre, who works with hospitality clients. Notably, Adyen segments its customer base for events: a savvy strategic decision that gives managers an opportunity to specialize and pass an extra layer of personalization on to prospects and clients. 

Strategy is a word Alexandre often uses to describe Adyen’s approach to events in 2023. He describes a shift in mindset that occurred around the time he joined the company just over a year ago:

“We’re not a startup anymore. We’re a big, corporate organization, and in order to continue down the path of success, we’ve got to be a bit more analytically minded and metric-driven.”

In practice, Alexandre characterizes the new prevailing wisdom as “less is more.” He’s setting his sights on fewer events but vetting them more carefully, with an eye toward attendees.

“We want to speak directly to the people that are decision-makers,”

he states plainly. Though the new process involves more legwork, he’s proud to share the outcome thus far:

“While there were some growing pains, I do think that we’ve responded admirably. And the metrics show it.”

Strategy also comes into play in more subjective areas. For example, Alexandre is more invested than ever in ensuring that his events are more akin to experiences.

“I think the key to making an event an experience is having multiple touchpoints,”

Alexandre says, referring specifically to after-hours engagements at multi-day conferences.

“Someone’s always looking for what’s next, and you need to give the people what they want.”

At the end of a jam-packed day of networking and sessions, an opportunity to unwind over drinks is what most people are craving. But how can your brand’s invitation rise to the top of an attendee’s stack? According to Alexandre, one needn’t reinvent the wheel; the slightest twist can make the difference. For instance: at February’s MAG mid-year conference in San Antonio, Adyen was one of many brands that hosted a happy hour. No one else offered an opportunity to experience something new at the same time, though. Alexandre came up with the idea to sponsor a locale-appropriate tequila tasting in lieu of an ordinary cocktail reception. 

“In any event—and possibly even any walk of life—don’t be lazy,” he advises sagaciously. “Analyze what your competition and everybody else is doing and do things a little bit differently.”

More Amazing Interviews!

Navigating A Career In Event Management

Dejanelle Peterkin had yet to graduate college when she began her career in events as a seasonal promotions and events assistant at the Maryland Zoo. ...
Read More →

Unlocking Event-Led Growth

In our latest conversation, we had the pleasure of speaking with Camille White-Stern, the Director of Experiential Marketing at Splash, about her innovative approach to ...
Read More →

Why Health and Wellness Should be Top-of-Mind for Event Planners

Events can be taxing on the mind and the body, for attendees and especially organizers.  In 2018, Dave Stevens was having brunch with a friend ...
Read More →

Why Creativity Is An Asset in Corporate Event Marketing

Sara Lieber is a creative at heart. While studying hospitality management in college, she evaluated pursuing careers in hotels or restaurants. She chose the latter ...
Read More →

The post Strategy With A Personal Touch appeared first on Vendelux.

]]>
The Top 10 Best Cannes Lions Parties 2023 https://vendelux.com/blog/best-cannes-lions-parties-2023/ Thu, 25 May 2023 14:14:16 +0000 https://vendelux.com/?p=12896 Check out some of the best Cannes Lions Parties for this years event! From amfAR Gala to the L'Oréal Paris party.

The post The Top 10 Best Cannes Lions Parties 2023 appeared first on Vendelux.

]]>
The Cannes Lions International Festival of Creativity is an annual celebration of the most innovative minds and creatives, but it’s not just about the various workshops, awards, or speeches, it’s also a rare networking opportunity. This year, Cannes Lions is set to host some of the most incredible and unforgettable parties.

Without further delay, here are the top 10 best Cannes Lions parties for the 2023 festival.

Wine & Tech Mixer At Cannes Lions 2023

  • When: Tue, June 20 @ 19:00 CEST
  • Where: 7 Rue des Gabres

The Wine & Tech Mixer, hosted by King Street Ventures, is an intimate gathering of tech enthusiasts and creative minds. This party is ideal for networking with venture capitalists, founders, and agency executives. The limited number of tickets ensures a conducive setting for forging meaningful connections and effective networking with everyone present. 

Engage in stimulating discussions around tech innovations, marketing trends, and customer experience strategies in an ambiance that marries relaxation and invigoration. Look out for a complimentary charcuterie spread and delicious French wines. In this curated setting, mingle amongst the brightest creatives, tech innovators, and venture capitalists, and celebrate the fusion of creativity and technology in advertising.

FirstPartyCapital Drinks

  • When: Tue, June 20 @ 16:00 CEST
  • Where: Cannes 6 Rue Buttura

The FirstPartyCapital Drinks party, set in the charming and authentic ambiance of Ma Nolan’s Irish Pub, offers an informal setting to facilitate lively conversations and seed potential partnerships. FPC, known for its dynamic events, will host this mixer right off La Croisette. They’ve exclusively hired the pub’s first floor, which now boasts newly installed air conditioning for maximum comfort amidst the summer heat. 

Last year’s event attracted more than 100 guests, and this year aims to exceed those numbers. Anticipate mingling with a diverse group of attendees, from portfolio company founders to investors. This mix provides a robust platform for finding B2B opportunities in the finance, tech, and startup industries. Enjoy a relaxed evening sipping on high-quality drinks and creating connections that might be the start of your next business endeavor.

Dinner With KSV

  • When: Thu, June 22 @ 20:00 CEST
  • Where: 5 Rue Notre Dame

With King Street Ventures having such a large role in the festival, the KSV private dinner is a unique and exclusive opportunity to meet and engage with an impressive roster of key individuals. From industry leaders to promising startups to bold investors, the dinner presents a rich gathering of individuals centered around marketing, advertising, and customer experience innovation. The intimate setting offers a conducive atmosphere for C-level executives to network. 

The event has a sharing menu, priced at 95€ per person, which includes a variety of starters, a selection of fish, pasta, and meats for the main course, and the iconic Italian dessert – tiramisu. Access to the dinner is exclusive to C-level marketing executives of major brands. Secure your ticket by reaching out to cannes@kingstreetventures.com. Make the most of your time at Cannes by attending KSV’s other event, the Wine & Tech Mixer, which is open to all.

CMO Cocktail Lunch at Cannes

  • When: Thu, June 22 @ 12:00 CEST
  • Where: 65 Boulevard de la Croisette

King Street Ventures invites you to a tranquil beachside event tailored to CMOs. This event is a breath of fresh air amidst the hustle of the festival, with no vendors, no pitches – just the beach, drinks, and a delectable Mediterranean lunch on the plage. This beachside lunch offers the perfect midday escape amid packed nights and busy mornings. Connect with industry peers while you indulge in healthy Mediterranean cuisine, sip refreshing cocktails, and soak up the tranquil seaside ambiance. 

This event is an informal yet exclusive gathering of C-suite execs, notably CEOs, CMOs, and Chief Innovation Officers from many Fortune 500 companies. The relaxed setting provides a pitch-free atmosphere, encouraging organic discussions about business opportunities and industry insights. King Street Ventures, a global network of startups and independent agencies, is dedicated to bringing innovation to brands at an unprecedented pace. Since its launch in January 2023, KSV has looked to invest in startups that promise marketing, advertising, and customer experience innovations.

Welcome Drinks by PRovoke Cannes with ICCO

  • When: Mon, June 19 @ 17:00 CEST
  • Where: 8 Boulevard Jean Hibert

Kick off your Cannes Lions experience at one of the festival’s inaugural parties: the Welcome Drinks mixer by PRovoke Cannes and ICCO. This collaborative event is a melting pot for media and PR industry individuals, welcoming a diverse crowd that sparks lively exchanges and networking opportunities. The partnership between ICCO and PRovoke Media hints at a well-curated, perfectly balanced event for attendees to unwind, socialize, and make potentially fruitful connections. 

There’s a tangible sense of anticipation and excitement in the air as this even helps to set the tone for the week ahead. The party embodies the spirit of Cannes Lions – a celebration of innovation, creativity, and the power of networking. Mark your calendar, and start your week at Cannes with this vibrant gathering that promises a relaxed, fun-filled evening with fellow industry professionals.

LBB & Friends Beach

  • When: Tue, June 20 – Fri, June 23; 10:30-18:00 CEST
  • Where: Plage Croisette Beach Restaurant; across from the Miramar

A mainstay of the Cannes Lions party scene for over a decade, the LBB & Friends Beach, organized in partnership with ICCO and PRovoke, offers an enriching and refreshing mix of learning and networking. The event guarantees a ton of networking opportunities in a relaxed, friendly environment, featuring an impressive lineup of speakers and an audience filled with top professionals from the PR industry. This year, the panel discussions are expertly curated to educate, inspire, and encourage conversation among attendees. 

The beach setting offers a casual yet stimulating environment that facilitates introductions and the making of new business contacts. Join industry peers in soaking up the sun, taking in the perks of Cannes, and forging connections with some of the best in the industry. ICCO’s partnership with PRovoke Media promises to deliver top-tier content, podcasts, feature analysis, and reaction to the festival, awards, and competitions. Experience the best of PR industry networking at LBB Beach.

Cocktails & Canapes

  • When: Assorted times; Sun, June 18 – Wed, June 21
  • Where: The Room Yacht, HANA

Experience an atmosphere of sophistication and elegance aboard the luxurious Room Yacht, HANA, during the Cocktails & Canapes party. This upscale event offers the perfect opportunity to network with an elite crowd of influential marketing executives. In an ambiance of exclusivity and style, this gathering is ideal for B2B lead generation among companies promoting social responsibility, sustainability, and ethical business practices. 

The luxury yacht setting adds an extraordinary touch, distinguishing this event from the rest. With the Mediterranean Sea as your backdrop, engage in meaningful conversations over cocktails and mouthwatering canapes. A unique, memorable networking experience awaits you aboard HANA – an epitome of grace and grandeur that enhances your Cannes Lions experience.

amfAR Gala

  • When: Thu, May 25
  • Where: HÔTEL DU CAP-EDEN-ROC

The amfAR Gala stands out as a glamorous highlight of the Cannes Lions Festival, attracting a star-studded array of attendees dedicated to ending the global AIDS epidemic. This exclusive event provides unique networking opportunities within the world of fashion, luxury, and entertainment industries. The opulent gala brings the eyes of the world upon it, making it a fruitful ground for potential collaborations. 

The event features an art and luxury goods auction that raises funds for amfAR’s vital AIDS research. In 2023, the prestigious lineup includes Queen Latifah as the host and mesmerizing performances by Halsey, Gladys Knight, Adam Lambert, and Bebe Rexha. The amfAR Gala is more than just a party, it’s a chance to connect, create, and contribute to a noble cause in the most glamorous setting.

The Nespresso beach in Cannes

  • When: Thu, May 25 – Sun, May 26
  • Where: 52 Boulevard de la Croisette

Breathe in the fresh sea air and soak in the sun at the Nespresso Beach event. This serene gathering offers a unique blend of relaxation and networking, attracting professionals from the food & beverage, hospitality, and retail sectors. As a globally recognized brand, Nespresso’s event promises a diverse crowd, often leading to substantial B2B opportunities. 

As the gentle waves of the Mediterranean lap at the shore, indulge in premium Nespresso coffee, savor delicious cuisine, and create powerful connections in this idyllic setting. The Nespresso Beach event adds a touch of tranquility to the high-energy Cannes Lions Festival, making it a must-visit.

L’Oréal Paris and the Cannes Festival

  • When: Fri, May 26
  • Where: Jeune Cinema

L’Oréal Paris’ party stands as one of the most exclusive events at the festival. It’s a platform for mingling with the big names in beauty and those from the fashion and film industry. This prestigious party, hosted by the renowned beauty mega-brand L’Oréal Paris, draws attendees from the beauty, cosmetics, fashion, and film industries. 

Being a part of this soiree allows you to network with beauty company representatives, influencers, and individuals involved in various forms of media. The ambiance is glamorous, the conversations enriching, and the networking opportunities are endless, making it a highlight of the Cannes Lions Festival.

Why Cannes Lions Parties are Essential for Your Event Marketing Strategy

Cannes Lions parties are more than simply a celebration of creativity, innovation, or winning a professional award. They’re a critical component of a robust event marketing strategy. These high-profile gatherings offer a unique environment for networking, brand exposure, and even partnerships or collaborative opportunities, all known for driving significant growth.

First, these parties are networking goldmines. They bring together some of the most diverse collections of professionals from various businesses and industries, all contributing ideas and opportunities. By attending these parties, even briefly, you put yourself and your brand among potential investors, partners, and customers. It’s a rare opportunity to make connections that can cause rapid growth in your business visibility.

Secondly, these parties offer tremendous brand exposure. Whether you’re attending as a festival attendee or a sponsor, being associated with the Cannes Lions Festival in the first place generates a certain amount of additional visibility for your brand within the industry. It signals you’re engaged with the latest trends and events and part of the larger conversation.

Finally, Cannes Lions parties present unique partnership opportunities. Meeting potential partners in a more casual and less formal environment allows more genuine connections to be made. These relationships are the ones that more often lead to mutually beneficial and far more long-lasting partnerships.

How to Network Effectively at Cannes Lions Parties

Networking at Cannes Lion parties can feel overwhelming for the uninitiated, which can be many people, given the massive influx of industry titans and emerging creatives drawing people to the festival. However, with some strategic planning, you can quickly forge meaningful connections that can yield fruitful opportunities in the future.

Start with a clear objective. 

Many people are intimidated by networking because they don’t have any defined goal to achieve. Are you trying to find people for your projects? Are you trying to find projects or connections for your talent or skills? Know why you’re going to be there and what you’re going to be doing. This will give your interactions more clarity and purpose, helping you to drive more meaningful interactions overall.

Next, research appropriately beforehand, and use Vendelux to identify potential attendees at Cannes. This can help you tailor your conversational approach to ensure your interactions are meaningful, relevant, and impactful. Be sure you prepare an engaging introduction about yourself or your business, you may only have a few moments to interact with various individuals, and you’ll need to capture their attention quickly.

Remember that networking, like many other things, is a two-way street. Be sure you’re showing genuine interest in others, make an effort to listen actively, and bring meaning, drive, purpose, and passion to all of your interactions. 

Finally, when you do make connections, reach out to follow up post-event to solidify the relationship.

And remember, have fun!

The post The Top 10 Best Cannes Lions Parties 2023 appeared first on Vendelux.

]]>
What Makes an Event an Experience? https://vendelux.com/blog/what-makes-an-event-an-experience/ Fri, 19 May 2023 15:08:04 +0000 https://vendelux.com/?p=12842 In a post that “broke LinkedIn,” Boldpush influencer Julius Solaris suggested that the word “events” was outdated and that savvy marketers would be wise to nix it from their vocabulary in favor of the more exciting and expansive term “experiences.”   …

What Makes an Event an Experience? Read More »

The post What Makes an Event an Experience? appeared first on Vendelux.

]]>

In a post that “broke LinkedIn,” Boldpush influencer Julius Solaris suggested that the word “events” was outdated and that savvy marketers would be wise to nix it from their vocabulary in favor of the more exciting and expansive term “experiences.”  

If one is in agreement with Solaris—and judging by the post’s reception, it seems that many people are—the question arises: what’s left to distinguish the role of an experiential marketer?

Freelance event curator and new dad Joshua Faseel is qualified to weigh in–his most recent full-time role was as an experiential marketing manager at Osso VR

“It’s about setting yourself apart and making the experience immersive,”

Fasseel says with emphasis, continuing:

“And leaving people talking and feeling like they’ve never done anything like it before.”  

As far as producing one-of-a-kind experiences goes, Fasseel’s background is an undeniable asset. One of his first jobs was as an intern for Live Nation: the biggest concert booking agency in the world. His earliest exposure to events was handling the logistics of spectacles featuring the likes of Lady Gaga, Beyonce, and Elton John.

“A lot of people want to work in that industry—I was hustling when I was younger,”

he says matter of factly. He credits the early role with training him to work well under pressure and to “be comfortable with a little bit of chaos.” 

Driven by a desire to stay close to home in Detroit, Fasseel branched out, working at a venue and handling similarly high-profile events in sports and entertainment. He also ventured into media production, shooting several national tv spots for brands and sponsorships at Rocket Central. While it may seem like one more enviable addition to his resume, Fasseel also believes that tv production shares a surprising amount in common with experiential marketing. 

On the one hand, the connection is obvious:

“You’re managing the budget, the site location, all the people that are on set,”

he says. Post-production and after a spot has run, the similarities are even more pronounced.

“You’re looking at views on Tiktok, how many people visited the website…All the data and analytics are very similar to an event, where you’re analyzing event registrations that led to a sale.”

At Osso VR—a platform that leverages Oculus headsets to train doctors for surgery—Fasseel put his experience producing blockbuster events to creative use. Case in point: for the most recent American Academy of Orthopedic Surgeons Annual Meeting, he worked with five different creative agencies to create video content that highlighted new analytics features. Crucially, the videos played in Osso VR’s booth reflected personas and were timed accordingly. 

“Depending on who they were, they were led through a different attendee journey,” Fasseel elaborates. “And the way that we presented the analytics was custom so that everybody had a little bit of a different experience.”

The way Fasseel describes the meticulously-planned activation doesn’t sound too dissimilar from a showrunner recapping a call sheet. But his choice of words also resonates for what it implies about the future of events—and in particular—experiential marketing. 

Of his time at Osso VR, Fasseel recalls:

“As much as I was focused on the day-to-day logistics…I was also at meetings every day, talking about our overall brand strategy.” 

Per his words, an experience is more than an elevated event—it’s also “the thought and strategy behind the event.” 

More Amazing Interviews!

Navigating A Career In Event Management

Dejanelle Peterkin had yet to graduate college when she began her career in events as a seasonal promotions and events assistant at the Maryland Zoo. ...
Read More →

Unlocking Event-Led Growth

In our latest conversation, we had the pleasure of speaking with Camille White-Stern, the Director of Experiential Marketing at Splash, about her innovative approach to ...
Read More →

Why Health and Wellness Should be Top-of-Mind for Event Planners

Events can be taxing on the mind and the body, for attendees and especially organizers.  In 2018, Dave Stevens was having brunch with a friend ...
Read More →

Why Creativity Is An Asset in Corporate Event Marketing

Sara Lieber is a creative at heart. While studying hospitality management in college, she evaluated pursuing careers in hotels or restaurants. She chose the latter ...
Read More →

The post What Makes an Event an Experience? appeared first on Vendelux.

]]>
Finding One’s Way With the Head and the Heart https://vendelux.com/blog/finding-ones-way-with-the-head-and-the-heart/ Fri, 12 May 2023 16:46:27 +0000 https://vendelux.com/?p=12699 Surya Moreira received some of the best advice of her career while she was studying for the LSATs. Fresh out of college and working in hospitality and marketing for the high-profile law firm Brown Rudnick, she was considering becoming a …

Finding One’s Way With the Head and the Heart Read More »

The post Finding One’s Way With the Head and the Heart appeared first on Vendelux.

]]>

Surya Moreira received some of the best advice of her career while she was studying for the LSATs. Fresh out of college and working in hospitality and marketing for the high-profile law firm Brown Rudnick, she was considering becoming a lawyer when a managing partner said: “There are more ways to make money and be happy.” 

“He ended up being completely right,” the now-senior events marketing manager for Lightning AI says, for the record. 

A law firm may seem an unusual place to jumpstart one’s career in events. But within the profession, it’s not so uncommon to pivot and land gracefully. As the saying goes, many are drawn to the field for the opportunity to do something they love and never work a day in their lives. 

Opting out of law school set a sort of precedent for Moreira’s career. Every role she has pursued since has allowed her to learn—and advance—by doing. 

After Brown-Rudnick, for instance, she moved on to e-commerce giant Wayfair to work on a small team poised for growth. She recalls first being approached by a headhunter and thinking:

“I’m not going to sell furniture – I don’t know what I’m doing here!” 

Nevertheless, she took the position. If there was any lingering doubt about the life decision she’d made in her previous role, it vanished in the process of growing Wayfair’s recruiting events arm from a small-scale initiative into a global force. 

“That’s when I fell in love with events,” she says definitively. “Because there are so many details that come along with it, and you really have to have the patience and energy to enjoy it.” 

The pandemic years that followed were a test of dedication, but they also “ignited” Moreria’s creative spark just as she was embarking on a new path in AI technology. 

“I think that’s one of the best things about events,” she explains. “You’re working with multiple industries, so you’re always learning something new.

At DataRails, she quickly found her footing in the financial services space by navigating old and new terrains with flair. She recalls how at last year’s Association for Financial Professionals  (AFP) conference in Philadelphia, her team wore branded shirts with Excel-centric slogans like “Same sheet, different day.” Prepared with a heavy stack to hand out as swag, the tees became an unofficial uniform by the second day of the conference, effectively transforming a major chunk of attendees into brand ambassadors.  

She also made inroads in the digital space at DataRails, launching a Slack networking group for financial professionals that has since grown to include over 300 members from around the world. Aside from its organic value, Moreira notes how the community space was the perfect venue for promoting online and offline events. 

In her new role at Lightning AI—a platform that streamlines the lifecycle of machine learning development to facilitate widespread adoption—Moreira is responsible for building an event presence from the ground up. Having found a sweet spot in AI, she’s primed for the challenge—or, more accurately, the opportunity. 

“Because AI is relatively new to a lot of people, it creates an exciting environment and conversations,” she says. “People really want to learn more.”

Curious-minded and proactive, she should find herself among kindred spirits. 

More Amazing Interviews!

Interviews

Navigating A Career In Event Management

Dejanelle Peterkin had yet to graduate college when she began her career in events as a seasonal promotions and events assistant at the Maryland Zoo. ...
Read More →
Event Marketing

Unlocking Event-Led Growth

In our latest conversation, we had the pleasure of speaking with Camille White-Stern, the Director of Experiential Marketing at Splash, about her innovative approach to ...
Read More →
Interviews

Why Health and Wellness Should be Top-of-Mind for Event Planners

Events can be taxing on the mind and the body, for attendees and especially organizers.  In 2018, Dave Stevens was having brunch with a friend ...
Read More →
Interviews

Why Creativity Is An Asset in Corporate Event Marketing

Sara Lieber is a creative at heart. While studying hospitality management in college, she evaluated pursuing careers in hotels or restaurants. She chose the latter ...
Read More →

The post Finding One’s Way With the Head and the Heart appeared first on Vendelux.

]]>
Why Team Leaders Should Empower Their People, First https://vendelux.com/blog/why-team-leaders-should-empower-their-people-first/ Fri, 05 May 2023 13:14:07 +0000 https://vendelux.com/?p=12586 To Tavar James, putting people first means more than catering to the needs of key contacts, sponsors, and event attendees. The Global Head of Events and Sponsorships at e-commerce fraud and risk management platform Riskified also takes it to mean …

Why Team Leaders Should Empower Their People, First Read More »

The post Why Team Leaders Should Empower Their People, First appeared first on Vendelux.

]]>

To Tavar James, putting people first means more than catering to the needs of key contacts, sponsors, and event attendees. The Global Head of Events and Sponsorships at e-commerce fraud and risk management platform Riskified also takes it to mean that his team members are put in a position to thrive. 

Describing his leadership style, he paraphrases a saying favored by his former employers at Marriott International:

“Take care of your employees, your employees will take care of your guests, and your guests will keep coming back.” 

James credits his “hospitality DNA” with having shaped his career, beginning from the time when he worked as a front desk night auditor at a select service hotel. Impressed by his rapport with guests, the hotel’s general manager and its director of sales and marketing offered him a position on their team as a sales and marketing coordinator. 

Early on, he recalls thinking to himself:

“I’m good at this, and I actually have a passion for it.” In particular, he relished the challenge of “bringing a space from zero to something”

and of seeing firsthand how an event could transform a venue into a moment in time.

James’ career took flight, taking him to Marriott International and, eventually, New York, where he planned high-profile engagements like American Idol auditions and press conferences for the Brooklyn Nets.

“That’s one of the great things about working events in hospitality,” he offers. “Because there are so many different groups that come through your property, you have the opportunity to work on all sorts of programs.”

At his next and last role in hospitality at the Ritz–Carlton, James began to contemplate a pivot to marketing. A position at life insurance provider Equitable caught his eye, though it initially seemed like a longshot. As it turned out:

“They wanted someone with a hospitality background…who could bring a set of fresh eyes,”

he says, noting that it’s much more common for people who work on the corporate side to transition to hospitality. 

Shifting his mindset to that of a customer rather than a service provider was an adjustment for James. But his employer’s instincts proved to be correct—not to mention mutually beneficial. He acknowledges that learning how to become

“a true advocate for the company” was a challenge, but a rewarding one. “One of the things I most enjoy about corporate event planning is that you become an expert on your company and its needs,” he explains. 

After a “great run”—over five years—at Equitable, James once again felt the urge to try something new. When a recruiter contacted him on behalf of Riskified, he jumped at the chance to work for a company whose products, founders, and mission he admired. The startup environment and the prospect of bringing his “regular self” to the office was another draw. 

James’ service-oriented “hospitality DNA” is an intrinsic trait that makes him a natural fit for events. For his reports it’s also what makes him a good leader.

“I empower my team to just do what they’re good at…and also to make mistakes,” he says. Counting himself among them, he continues: “At our core, events people are creative…you have to let us fly.” 

James’ career in events took off when a person in charge recognized his talent and gave him the opportunity to spread his wings. More than paying it forward, James’ leadership style epitomizes another quote that’s become a personal mantra, by Steve Jobs: 

“It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.”

More Amazing Interviews!

Navigating A Career In Event Management

Dejanelle Peterkin had yet to graduate college when she began her career in events as a seasonal promotions and events assistant at the Maryland Zoo. ...
Read More →

Unlocking Event-Led Growth

In our latest conversation, we had the pleasure of speaking with Camille White-Stern, the Director of Experiential Marketing at Splash, about her innovative approach to ...
Read More →

Why Health and Wellness Should be Top-of-Mind for Event Planners

Events can be taxing on the mind and the body, for attendees and especially organizers.  In 2018, Dave Stevens was having brunch with a friend ...
Read More →

Why Creativity Is An Asset in Corporate Event Marketing

Sara Lieber is a creative at heart. While studying hospitality management in college, she evaluated pursuing careers in hotels or restaurants. She chose the latter ...
Read More →

The post Why Team Leaders Should Empower Their People, First appeared first on Vendelux.

]]>
Building a Community of Peers https://vendelux.com/blog/building-a-community-of-peers/ Tue, 02 May 2023 18:31:51 +0000 https://vendelux.com/?p=12503 Check out our latest interview with Ashima Singh - Senior Director Americas Field Marketing at Palo Alto Networks.

The post Building a Community of Peers appeared first on Vendelux.

]]>

When Senior Director Americas Field Marketing Ashima Singh started at Palo Alto Networks in 2014, the term “field marketing” meant something different than it does today. 

“It’s never a one-and-done event. It’s a whole journey that we’re creating now,” Singh explains—with an important caveat: “We were already doing that in some shape or form, but COVID accelerated the motion for us.” 

Currently, Singh considers her role more akin to growth marketing—so much so, she’s in favor of retiring the term “field marketing” altogether, due to its pre-pandemic connotations.

“It’s more about creating those meaningful, impactful engagements,” she says with an emphasis, adding: “I don’t want to say events anymore.” 

When the pandemic hit, from a field marketing perspective, the company prioritized the buildout of technology and platforms to streamline virtual gatherings. Though jarring, the transition wasn’t without its upsides. For one, geography was no longer a limitation. 

The smooth transition to digital worked for a while. But after some time, Singh sensed that guests were missing out on opportunities to mingle, as they would have in the past over an after-session beer.

“It was getting too dry without having that in-person engagement,”

Singh says. She resolved to rework her strategy with networking top-of-mind. 

“Marketers need to find the hook, and cultivating communities is a tried and tested way of keeping the audience engaged,” Singh says. “Building campaigns that lead to more casual conversations, creating opportunities to build a community of peers, letting attendees take an active role in planning by sharing ideas on topics for future dates — these things go a long way.”

So, of course, does substance.

“Content is key, and it’s customer-first,” Singh advises. “Think of if you’re in the seat of the customer—what would you like to learn? That’s where hearing more from the customer, less from the vendor comes in.”

There’s no better source for ideation than candid feedback from attendees themselves. But insight into customers’ needs and pain points is also extremely valuable.

“Now it’s all about personas,” Singh says with enthusiasm. She breaks it down: “You’re not selling to one person – you’re selling to different groups. And you have to engage with all of them, and each has a very different need regarding your content or engagement.” 

CXOs, for example, are more attuned to higher-level conversations about solutions

“They have to sit in front of the board of directors and say, ‘This is how we can prevent a breach,’” Singh rationalizes.

Practitioners, on the other hand, are more apt to be sold on products themselves. 

How will software integrate and affect their day to day? This type of information is even more valuable when it comes from a peer. 

“Experiences matter more than events,”

Singh says in closing. Savvy organizers recognize that their role is to facilitate fruitful interactions. It’s the guests themselves who truly make for memorable experiences.

More Amazing Interviews!

Navigating A Career In Event Management

Dejanelle Peterkin had yet to graduate college when she began her career in events as a seasonal promotions and events assistant at the Maryland Zoo. ...
Read More →

Unlocking Event-Led Growth

In our latest conversation, we had the pleasure of speaking with Camille White-Stern, the Director of Experiential Marketing at Splash, about her innovative approach to ...
Read More →

Why Health and Wellness Should be Top-of-Mind for Event Planners

Events can be taxing on the mind and the body, for attendees and especially organizers.  In 2018, Dave Stevens was having brunch with a friend ...
Read More →

Why Creativity Is An Asset in Corporate Event Marketing

Sara Lieber is a creative at heart. While studying hospitality management in college, she evaluated pursuing careers in hotels or restaurants. She chose the latter ...
Read More →

The post Building a Community of Peers appeared first on Vendelux.

]]>
Time is of the Essence for Field Marketers https://vendelux.com/blog/time-is-of-the-essence-for-field-marketers/ Tue, 25 Apr 2023 18:17:56 +0000 https://vendelux.com/?p=12448 Check out our latest interview with Amanda Moran director of field marketing & sales development at Code42.

The post Time is of the Essence for Field Marketers appeared first on Vendelux.

]]>
More than ever before, field marketing involves an end-to-end strategic approach. Events are important, but they’re one of many digital and physical touchpoints that should be leveraged to build and accelerate pipeline progression. A close, working relationship with sales is crucial, and for Amanda Moran at Code42, this means more than keeping lines of communication open and active. The director of field marketing & sales development also manages a team of sales development representatives. 

“I think more and more you find that the sales development teams roll into the demand generation function,” she says. “Our focus is really to get folks engaged with our sellers, but also to get them to the point where they’re ready for that initial human touch from an SDR.”

Hearing Moran explain it, the hybrid role doesn’t sound so unconventional. In a way, her title indicates how much a field marketer’s role has evolved since the pandemic. 

Code42 helps companies see and stop data loss and theft caused by their employees. Security teams are able to respond to the full spectrum of risk, automating responses to everyday risks, blocking the unacceptable ones, and containing insider threats. The tool enables cybersecurity professionals to make informed decisions about how to respond. The user-centered value proposition extends to internal processes; Moran takes a long view of the customer journey and trains her eye on windows of opportunity. 

“Our entire go-to-market strategy is 100% channel,” Moran says up-front. “We sell through the partner channel, whether we engage the prospect in a direct sales motion and bring the channel partner in later in the sale, or they bring them to us.”

Moran’s team evaluates engagements in stages based on relationships and timing to build their events calendar. 

Third-party events are the first to be determined.

“Those are our top-level funnel fillers,” Moran explains. “We look at their calendars and slot those in first.”

To narrow down the selection, she relies on a combination of anecdotal feedback and data. She asks sellers for honest feedback on their experiences at previous years’ editions and also consults a “powerful” attribution model that provides specific insights on pipeline influence.

“By that point, the channel marketers will have come out with their calendars, so we’ll look at those and see what fits for the next level,”

Moran continues. Once those engagements have been settled, Code42 shifts focus to their own efforts. 

With hosted events, Moran explains:

“We can really dig into the topics that we don’t feel are being covered elsewhere. And ultimately, all that is dependent on where we have the biggest gaps.” She notes that other tech companies make for especially good co-hosts: “With a lot of our technology partners, our tool actually makes their tool better. “And vice versa. 

As for the events themselves, Moran is deeply conscientious about content and what guests ultimately take away from the experience. Showing attendees a good time may have sufficed in the past, but now, organizers must also plan to provide additional value.  

“In the B2B space, folks that are putting on events are not just putting on parties,” Moran explains. “They’re finding ways to creatively engage customers and prospects and give them a way to interact with sales teams and experts so that they only have a good time but also find a way to solve a business problem.”

For example, Moran’s team recently hosted a virtual quiz game that involved information from a recent Code42 survey as well as general pop-culture trivia. Guests were sent the report ahead of time so that they could study up to test their knowledge against peers, solo or on teams. In addition to allowing participants to engage in some friendly competition, the event also provided a fun opportunity for learning. 

Just as important as content and messaging is timing. Moran gives credit to data analyst colleagues whose attribution modeling identifies points along the customer journey in which prospects engage.

“That has helped us be more thoughtful about the types of events and at what point in the journey we’re holding them,” she says. 

For field marketers like Moran, strategy involves right and left-brain sensibilities, qualitative and quantitative data. It’s a role that calls for blending art and science—not to mention the instinct for striking while the iron is hot. 

The post Time is of the Essence for Field Marketers appeared first on Vendelux.

]]>
The Truth About Field Marketers https://vendelux.com/blog/the-truth-about-field-marketers/ Thu, 06 Apr 2023 14:08:04 +0000 https://vendelux.com/?p=11858 According to Alex Murcia, one of the biggest misconceptions about field marketers is that they are or should be events-only in their approach. At global leader in people analytics Visier, where Murcia leads a national team of field marketers, the …

The Truth About Field Marketers Read More »

The post The Truth About Field Marketers appeared first on Vendelux.

]]>
According to Alex Murcia, one of the biggest misconceptions about field marketers is that they are or should be events-only in their approach. At global leader in people analytics Visier, where Murcia leads a national team of field marketers, the reality is closer to the opposite. 

“We look at what activities will help us generate pipeline and push it through the funnel quickly,” he explains. “So we craft and design campaigns based on the needs and the focus first, all within our account-based marketing go-to-market.” 

Murcia characterizes members of his team as “revenue-minded marketers” who deploy a multitude of tactics across channels.

“I look for folks who understand how they can be strategic partners to the business, and though events are one option, they’re not the only one,” he emphasizes. 

As for what constitutes field marketing outside of events, Murcia cites a number of digital and experiential methods: leveraging intent, targeted ads, custom content, e-gifting, and direct mail, to name a few. Account-based marketing (ABM) is the modus operandi at Visier; engagements are high-touch and highly customized.

Murcia and his team are deeply methodical when it comes to crafting targeted, end-to-end strategies. To begin, field marketers hold conversations with account executives and business development reps to qualify prospects based on their likelihood of closing and alignment with broader company KPIs. They glean information to determine pain points, augmenting intel with intent data.

This team might proceed with a targeted ad campaign for high-priority accounts and a digital online experience that explicitly addresses known challenges and Visier’s solutions. To accelerate the opportunity, they’ll continue with increasingly personalized touchpoints—for example, hosting or participating in a relevant event or sending a direct mail or e-gift with the help of a sending platform. 

Murcia acknowledges: “It’s all about scalability. That’s why we’re mindful of defining the levels of ABM resourcing and where we can make the most impact.”

Working closely with account executives to flesh out actionable plans is key to maintaining a well-balanced pipeline. In Murcia’s view, it’s also another indicator of what separates his line of work from traditional event marketing. “Understanding where the orchestration of activities will likely yield the best results for their set of accounts is where we thrive–and this goes beyond events only,” he says to sum it up. 

Events may not be the only channel field marketers focus on, but they’re indeed a touchpoint with high returns in ABM.

Murcia describes events as “the most holistic” channel: “If you have a really good event manager, that person can work with digital, email marketing, project management, social media, content writing, experiential…” he says, trailing off.

The list goes on. Folks with event management experience know how to activate any channel.

The nature of ABM makes events an obvious choice for activation. The tricky part is ideating experiences that are enriching to attendees, both on a professional and personal level. Murcia doesn’t believe we’ll ever go back to an eventscape where your typical hotel conferences and breakout sessions are the norm.

“They will need to be more than that.” As for virtual events, he puts it bluntly: “People are bored of wine tastings. What’s the new thing?”

He cites some examples from across the industry as food for thought: lunches at unique locations, presentations at movie theaters, cooking classes, recreational networking—or how about family-friendly events, which engage prospects on an even more personal level? 

“People need to think outside the box,” Murcia concludes. “The biggest challenge is not thinking about how to make the event great personally AND professionally….After the event, how do you continue delighting to keep these folks engaged? 

Considering the full journey and where events come into play is key to both leveraging the channel and teams of talented field marketers. As Murcia put it in a recent Linkedin post:

“Bottom line is, if you’re only doing events with your Field Marketer, you’re leaving money on the table.”

Alex Murcia is the Director of Field Marketing at Visier where he leads a team of Field & ABM managers in North America. 

The post The Truth About Field Marketers appeared first on Vendelux.

]]>
What does a truly collaborative relationship with sales look like?  https://vendelux.com/blog/what-does-a-truly-collaborative-relationship-with-sales-look-like/ Wed, 29 Mar 2023 15:50:36 +0000 https://vendelux.com/?p=11694 We spoke with WorkSpan's Marketing Manager, Ibironke Ogunye about how marketing & sales can collaborate to enhance event strategies.

The post What does a truly collaborative relationship with sales look like?  appeared first on Vendelux.

]]>
It’s not every day that you meet an event professional with a degree in civil engineering. 

Ibironke Ogunye began her career as a field engineer in Oklahoma for an oil and gas company. She caught the events bug in her next role at U.S. Energy Association, where she coordinated an international program. Though unconventional, Ogunye’s trajectory is a testament to her innate passion and knack for the work. 

More evidence of this fact is that before joining her current company—co-selling platform WorkSpan—she organized community events after-hours on a freelance basis.

“I was doing it for enjoyment because I like to bring people together,”

she says, adding that the opportunity to meet new people and network was also key in her decision to become an event marketer. 

“People do business with people they trust,” Ogunye states plainly. “There’s always going to be a need for in-person interaction to build solid business relationships.”

Luckily, in-person events are highly valued at WorkSpan. And as a member of a lean team, Ogunye’s eclectic experience is an asset. On a given day, she could be securing sponsorships, writing copy for landing pages, or negotiating contracts. She could even be project managing a marketing program because, as she puts it: “Events are marketing.”  

Though Ogunye wears many hats, she’s not precious. Few in her line of work would disagree that having a close working relationship with sales is important. But Ogunye views collaboration in a truer sense as a two-way productive partnership. She involves account executives in brainstorming processes and sometimes even deputizes them to host events. 

For example, a colleague recently suggested that the company host an event for CROs—one of WorkSpan’s ICPs. Instead of taking the idea and running off with it, she asked the sales rep for more input. They’re currently working together to plan content for the event, and the account exec will likely be the main presenter. 

“That’s not conventional, but I think it’s a really good idea to put our salespeople out there as experts because, in their own right, they have a level of expertise that can be used to help navigate conversations with other thought leaders,” she explains.  

The benefits to both parties are obvious. Ogunye is able to craft content based on intel gained from actual conversations with an ICP. The account executive, meanwhile, has the opportunity to demonstrate his expertise and boost his credibility among an audience of prospects. 

Of course, not everyone is cut out to be a presenter. Ogunye works with sales reps in other ways that are mutually beneficial. Recently, a co-worker shared with her a list of prospects he believed would make for good speakers in an upcoming virtual event.

“That is powerful because ultimately, whatever searches I do on LinkedIn or Salesforce aren’t going to be as good,” she says emphatically. “My events are supposed to help push the prospects which they have top-of-mind forward, and if we’re not aligned on that, there’s nowhere else to go.” 

Ogunye is currently busy planning for WorkSpan’s Ecosystem Business Summit in April:

“It’s a great opportunity for people considering looking at a partnership SAAS tool and co-selling, whether they’re evaluating us or not.” 

The user-centric, pragmatic way she frames the event is telling. Ogunye’s career journey evinces her ability to navigate new environments through the simple act of “bringing people together,” whether those people are clients or prospects, or insightful members of her own team. 

The post What does a truly collaborative relationship with sales look like?  appeared first on Vendelux.

]]>
How to Handle a Crisis https://vendelux.com/blog/how-to-handle-a-crisis/ Thu, 23 Mar 2023 16:53:14 +0000 https://vendelux.com/?p=11686 Global Events Strategist Katie Sacco leans on tech tools and peers in times ripe for transformation. When the pandemic hit and leveled the in-person eventscape, Global Events Strategist Katie Sacco was more prepared than most. She’d been organizing virtual gatherings …

How to Handle a Crisis Read More »

The post How to Handle a Crisis appeared first on Vendelux.

]]>
Global Events Strategist Katie Sacco leans on tech tools and peers in times ripe for transformation.

When the pandemic hit and leveled the in-person eventscape, Global Events Strategist Katie Sacco was more prepared than most. She’d been organizing virtual gatherings for years.

Sacco was instrumental in the launch of Dell World: Live Online: one of the industry’s first major forays into hybrid programming in 2012. Sacco joined Dell after the software company she worked for was acquired by the tech giant, which had previously and exclusively sold hardware. Internally, Sacco acted as a guide for new colleagues.

“We had to establish a lot of procedures that weren’t in place at a company of 100,000 people,” she explains.

To give a sense of where the company was when she joined, she recalls a colleague asking how large of a box she would need for invitations.

It’s fair to say that Sacco operates ahead of the curve: a trait that makes her an exceptionally resilient event marketer in the tech space.

“When the world shut down, every business realized that their [tech] tools would be what would get them through,” she says.

While others in the industry scrambled to learn the ins and outs of Zoom, Sacco was coaching her team at Splunk on the finer points of remote presentation: closed captions, accessibility options, engagement tactics, and the like.

Sacco’s response ensured that technical difficulties posed no barriers to audiences. She focused her energy on equipping speakers with the tools they needed to present successfully and the content that would resonate with audiences stuck at home.

Yet even for Sacco, there was a learning curve. For instance: she was quick to learn that – less is more.

“You’re not recording an hour-long session of anything anymore,” she says. The idea holds weight for in-person events, too. “It will be hard to go back to big general sessions that take two hours.”

Meanwhile, the widespread adoption of technology has compelled Sacco to learn how to use it more effectively.

“There are tools that will make your event that much better. But there’s a lot of nuance to it,” she says.

For instance, standard platforms now offer AI-generated .srt files, but the raw results are often far from perfect. Even the best technologies need human oversight.

And so does data. Sacco is a vocal advocate for working with analysts to interpret numbers from software like Vivastream and Snowflake.

“I believe being able to tell the story with the data is the secret sauce for measurement.”

Crucially, Sacco consults analysts in the planning, production, and post–phases of events.

“If I don’t ask the right questions upfront when I go to measure and report…I won’t have the information that I need.”

As for planning, strategists can provide recommendations on UX best practices. They’re also a source for content ideas based on their knowledge of registrants.

“What’s important is that it’s a partnership,” she emphasizes.

Sacco believes that close, interdepartmental relationships are key, especially when it comes to budget and the unpredictability of factors like supply chain management and digital privacy laws. Outside of the companies she’s worked for, she’s also forged connections with fellow event professionals through networking groups like Community Factory and Event Content Council.

“I think especially in events, folks are sharing information and being more transparent,” she notes as a silver lining. “Back before the pandemic, it was a little more competitive.”

Tech tools are crucial for survival in the new eventscape. But as Sacco’s work demonstrates, interpersonal relationships are just as important for paving a smooth road to innovation.

The post How to Handle a Crisis appeared first on Vendelux.

]]>
The New Normal For Event Professionals https://vendelux.com/blog/the-new-normal-for-event-professionals/ Wed, 15 Mar 2023 11:18:13 +0000 https://vendelux.com/?p=11295 There’s no question that the climate has shifted at in-person events since 2019. But last year, Director of Event Marketing Melanie Smith noticed a temperature change in her office at the supply chain digitization platform Tracelink. Executives seemed to take …

The New Normal For Event Professionals Read More »

The post The New Normal For Event Professionals appeared first on Vendelux.

]]>
There’s no question that the climate has shifted at in-person events since 2019. But last year, Director of Event Marketing Melanie Smith noticed a temperature change in her office at the supply chain digitization platform Tracelink. Executives seemed to take on a new, vested interest in her line of work. Why?

To put it bluntly: face-to-face interactions were sorely missed.

“Seeing how conversations went when folks didn’t have the opportunity to meet in person, how it required people to completely shift their sales and organizational strategies to still close business…I think the loss spoke volumes and demonstrated the value of events,” Smith explains.

“We’re seeing a lot of demand-gen professionals and marketing leaders picking up on the importance of events,” she continues. “Leaders are getting behind the budget, and events are getting the recognition they deserve and need.”

It’s an exciting time to be an events professional, particularly for Smith. She favors a highly collaborative approach that can be traced back to the start of her career. A mentor was instrumental in helping her find her footing and set forth on the path that has led her to where she is today.

At Tracelink, Smith is responsible for developing an end-to-end events strategy each year. She works closely with sales and marketing teams to not only discuss goals but also to ask targeted questions and solicit feedback. What are reps seeing on the floor? What are brands and organizers doing well, and how could Tracelink do things even better?

“I think it helps to build trust and establish consistency between the teams, and that’s so key,” Smith says of open dialogue.

On the flip side, Smith also makes it a point to share intel when she’s conducting research with event tech. When she clocks a pattern among clients or prospects, she alerts colleagues and helps them tailor communication for outreach.

“Sales are so busy being the number one contact and being the face of the brand for customers,” Smith says. “It’s my job to make their job as easy as possible.”

Evaluating events happens on a case-by-case basis.

“There are so many different variables in the event selection process,” she explains. “The one consistency is that there’s never a shortage.”

To narrow the selection, Smith investigates details like associated organizations, reach, and alignment with Tracelink’s ideal customer profile, or ICP. Conversations with executives are especially helpful in determining if a year’s program is balanced in terms of organizational goals and budget.

“It requires sitting down with the leadership team and understanding the business goals for this year and upcoming years,” Smith elaborates. “What’s the long-term vision so that we know we’re in the right regions and addressing the right audiences?”

As an experienced event professional, Smith also possesses unique insights that factor into the decision-making process. For instance, lately, she’s been keen on pursuing engagements outside major hubs.

“We’re in a place where everyone has been to those cities now,” she reasons. So I think we should be considering fresh destinations.”

Innovations in event tech are also prominent on her radar.

“Everything we do involves data now,” she says. “There’s so much opportunity in integrating some of that data into the standard marketing tech stack that organizations have.”

Suffice it to say Smith is feeling more supported than ever before as an event marketer. The recognition boost doesn’t just make her job easier and gives her the latitude to perform it more efficiently and effectively, to greater returns.

The post The New Normal For Event Professionals appeared first on Vendelux.

]]>
How to Put People First in Event Planning https://vendelux.com/blog/how-to-put-people-first-in-event-planning/ Thu, 09 Mar 2023 11:53:46 +0000 https://vendelux.com/?p=11224 Aircall's event marketing manager, Brianna Seidule breaks down how to put people first in event planning in this great interview.

The post How to Put People First in Event Planning appeared first on Vendelux.

]]>
Brianna Seidule began her career tending to the tiniest of details at a wedding venue. While polishing silverware and passing hor’s d’oeuvres, she observed a timeless truth: 

“If you have a good DJ, good food, and good people, it’s going to be a great event,” she says matter-of-factly. Obvious as it may sound, it bears repeating to event professionals increasingly tasked with connecting experiential investments to business objectives.

As an events marketing manager at cloud-based call center software provider Aircall, Seidule draws from her experience in hospitality to put people first. Data rules when it comes to justifying expenses, but it doesn’t exist without people. And the first hurdle in a post-COVID world is planning an event they want to attend. 

“Attendees are more selective with what events they’re attending, for good reason—to protect their mental health, limit travel, all that good stuff, ” Seidule says. “The stakes are a bit higher to provide that meaningful experience.”

Seidule received a crash course in COVID-era event planning at another stop along her journey to Aircall. She joined the experiential events agency MAG in January 2020. On an eight-person team, she catered to clients like Meta, Microsoft, and MTV for the following two years. The question of the value of events took on a new, existential meaning. 

“Is this smart?” she recalls asking herself of every decision. “Is it necessary? Is it safe?” 

The devil was in the details, but so was the delight. Despite the micro and macro challenges, Seidule’s team still found ways to design events that weren’t just memorable—they were also fun. For Barkbox’s IPO, her team constructed a replica of the New York Stock Exchange’s stage, complete with a bell modified for dogs’ paws. The activation’s setting in Prospect Park was a special, personalized touch: a Barkbox founder lived on the park’s edge for years. 

Behind the scenes at Aircall, Seidule’s meticulous, empathetic sensibility also serves colleagues. Before every event, she arms representatives with comprehensive “know before you go” call sheets that answer questions and alleviate concerns before they come up on the floor. When it comes to data, she strives to strike a balance between collecting what’s essential and bombarding attendees with information requests.

“We try to be really smart with what we’re collecting and how we’re using it, just to keep that level of trust with our prospects,” she says. 

The cautious approach has proven effective in advancing one of Seidule’s goals for the year: prioritizing partnerships. Events co-led by partners have led to measurable increases in quality opportunities and closed/won deals, paving the way for more collaborations in the future. 

And as the world reopens, collaborations are becoming more ambitious. This year, for example, Aircall is headed on a world tour with Salesforce, making stops in LondonParis, and Sydney, Australia. Stateside, September is poised to be a busy month. Seidule’s team is appearing at Dreamforce in San Francisco and Hubspot’s Inbound in Boston just a week later. 

Seidule’s knack for seeing the forest and the trees are no doubt key to her success in planning events both intimate and grand in scale. In lieu of swag, for instance, she recommends shifting budgets to focus on experiential elements (“You’re not going to get people to come by giving away AirPods anymore”) and curating with the five senses in mind. In other words, don’t skimp on food, entertainment, or any other elements that have the potential to make an event unforgettable—and unmissable—for attendees. 

And don’t forget to be nice. Signing off, Seidule voices another universal truth that bears repetition: “You always have a better event if you like the people you’re working with.” 

The post How to Put People First in Event Planning appeared first on Vendelux.

]]>
The Top 10 Best re:Invent Parties of 2022 https://vendelux.com/blog/best-reinvent-parties-2022/ Wed, 16 Nov 2022 15:24:42 +0000 https://vendelux.com/?p=7412 Practically every enterprise-level company uses AWS or Amazon Web Services. This cloud-based service platform offers data storage, program access, and other significant services from the web. As AWS evolves, modern developers must have the opportunity to network and communicate with …

The Top 10 Best re:Invent Parties of 2022 Read More »

The post The Top 10 Best re:Invent Parties of 2022 appeared first on Vendelux.

]]>
Practically every enterprise-level company uses AWS or Amazon Web Services. This cloud-based service platform offers data storage, program access, and other significant services from the web. As AWS evolves, modern developers must have the opportunity to network and communicate with both each other and Amazon itself.

That’s where AWS re:Invent comes in. Read on if you plan to attend this Las Vegas conference in 2022. If you’re still on the fence, read on; we’ll discuss 10 of the best, most fun parties happening at this event in detail.

What is AWS re:Invent?

Put simply, AWS re:Invent is one of the most important conferences hosted by Amazon Web Services. While it was a digital event in 2020, it returned to Las Vegas in 2021 and is set to come back to Sin City from November 28-December 2, 2022.

If you or your coworkers attend re:Invent, you’ll have the opportunity not just to learn much more about upcoming AWS services and features but also the chance to network with important AWS personnel, other industry experts, and so on. AWS re:Invent is also a perfect chance to attend certification training, check out keynote announcements, and explore after-hours events.

In short, it’s a fantastic social and professional B2B event with a lot to offer. There’s just one problem: you can’t possibly attend every event at AWS re:Invent.

Instead, you’ll need to pick and choose which events you attend, including fun, sociable parties. With dozens of different parties happening throughout the re:Invent event, it can be tough to pick the right shindigs to stop by.

The Top 10 re:Invent Parties to Attend

Fortunately, Vendelux is here to help. Here are the top 10 best re:Invent parties to attend based on their sponsors, likely attendees, and fun factors.

Monday, November 28, 2022

Tuesday, November 29, 2022

Wednesday, November 30, 2022

1. Aviatrix Cocktail Reception

First up on the list is the Aviatrix Cocktail Reception. It’s scheduled to be held from 7 PM to 9 PM at Canaletto in St. Mark’s Square. Why attend?

Simply put, it’s set to be great fun! There are sure to be dozens of cocktails available, plenty of networking opportunities, and other things to keep your interest as you chat the night away with your friends and coworkers.

Perhaps more importantly, Aviatrix is a major partner of AWS. Aviatrix’s Networking Competency services assist enterprises with their cloud networking and help boost cloud networking visibility. If this is in your wheelhouse or your professional sector, it may be wise to attend this event to learn more about what Aviatrix has coming up and how your industry or organization can benefit from it.

2. Salesforce Welcome Reception

You can count on one of the biggest CRM companies in the world to have a foot in the game. Fortunately, Salesforce is hosting a welcome reception on the first day of re:Invent, November 28.

The event is set to be held from 7:30 PM to 10:30 PM and offers an exclusive range of cocktails and hors d’oeuvres. Visit the iconic Casa Playa Restaurant at Encore Las Vegas to stop by. You just need the basic AWS re:Invent attendee badge to enter.

Once you arrive, you’ll have the opportunity to enjoy local entertainment and live music from the restaurant, plus have your fill of tasty cocktails. This event is sort of a welcome or kick-off party for the rest of the re:Invent conference, so it could be a good way to start your time at this annual get-together.

3. Amazon Personalize & Amplitude Kick-Off Party

Amazon has partnered with Amplitude for a November 28 kick-off party for the rest of the re:Invent event. It’s held from 8:30 PM to 10:30 PM and is intended to celebrate the new partnership between AWS and Amplitude Recommendations.

Not only does this event include an open bar, but it also has appetizers from the TAO Asian Bistro and Nightclub. Music, dancing, and other entertaining events are expected, so it’s sure to be a great time whether or not you plan to network exclusively or are more in the mood to socialize outside of work goals.

Note that space for this event is very limited, so sign up early to ensure you can squeeze in.

4. Cockroach Labs Restaurant Reception

Cockroach Labs is cohosting a restaurant reception with LaunchDarkly and Kasura on November 29, Tuesday, from 6 PM to 8 PM at the Mercato Della Pescheria in The Venetian. This official AWS re:Invent restaurant reception is perfect for unwinding after a long day of networking and conference meetings, so it includes a well-stocked open bar, photo booth, food options, and lots of tables for you to kick back and relax.

Cockroach Labs is the creator of CockroachDB, one of the largest and most popular distributed databases that use standard SQL for cloud applications. It powers many big companies such as Comcast, Lush, and Bose. As a result, attending this restaurant reception could be wise if you want to network with individuals inside this important company.

5. Lacework Mixer

You can visit the International Smoke Restaurant at the MGM Grant Hotel and Casino on November 29 at 6 PM to check out Lacework and AWS’ mixer. The International Smoke Restaurant is one of the newest award-winning restaurants located on the strip, so odds are you haven’t eaten here before, even if you have attended the re:Invent event previously.

This event is purely a social occasion, as Lacework wants to bring people throughout the industry together so they can chat not just about cybersecurity but also about their daily lives. Still, this could be a good opportunity to mingle and socialize if you are in the cybersecurity sector.

6. Cocktails & Networking with ActionIQ and Merkle

Tuesday, November 29, also has Cocktails and Networking with ActionIQ and Merkle from 6 PM to 8 PM. These companies are hosting an exclusive cocktail event focusing on MarTech employees, so check it out if you’re in this sector professionally.

The event is hosted at the Wynn’s Lake of Dreams, and it offers craft cocktails and bites to eat from David Middleton, a popular Las Vegas chef. You can bet on ecosystem customers and partners, AWS principals, and team members from ActionIQ and Merkle themselves; you can rest assured there will be plenty of networking opportunities here, plus camaraderie! Keep in mind that spots are limited, so reserve your seats early.

7. McKinsey & Co. in Las Vegas 2022 – Annual Poker Tournament

Like to play poker? Celebrate the re:Invent with your friends or coworkers (for workplace rivals) with the annual poker tournament from McKinsey & Co. McKinsey is focused on cloud technologies and developments, so it’s a great party to attend if your work focuses on these technologies as well.

The poker tournament itself is set to follow the Texas Hold ’em tournament style rules. You have to register to enter this tournament, so decide quickly. There may be no better way to prove your professional chops than to beat your coworkers in a game of poker!

8. DevOps & Darts

DevOps & Darts is set to be held on November 30 from 6:30 PM to 9:30 PM at the Flight Club in the Grand Canal Shoppes at The Venetian. As its name suggests, it’s a place for DevOps professionals to congregate, socialize, and challenge each other to friendly games of darts. What’s not to like?

While most of your time will be spent playing the aforementioned darts, you’ll also be able to sip tasty drinks and chat with others in your industry about whatever comes to mind.

9. Topgolf with DuploCloud and AWS

Topgolf is a unique and alcohol-friendly gaming experience held only at special arenas. You can attend your own Topgolf game with AWS and DuploCloud on November 30 from 8 PM to 10 PM.

It’s a perfect opportunity to play a unique game with industry peers and friends, as well as discuss B2B lead generation or data-driven event marketing with technology and industry enthusiasts after a long day learning everything you can at the re:Invent event. Beer, cocktails, burgers, and other bites are served straight to your tables or seats as you play Topgolf.

10. The Desert Disco

You can alternatively get your dance on from 9 PM to 1 AM on November 30 at The Desert Disco. This is a great way to wrap up the re:Invent event for 2022. It’s set to include featured guests such as DL Malibu Cathy, who will perform a live set at 9:30 PM.

Attend this event, and you’ll be sure to dance your butt off. It’s held at the Emerald Lounge at Sugarcane Raw Bar and Grill, located at The Venetian Hotel.

Wrap Up

In the end, any of the above re:Invent parties could be fantastic fun to attend, particularly with your coworkers and friends. But don’t hesitate to make up your own party schedule. Re:Invent only comes once a year, so make the most of it by attending the parties you think are best. Check out Vendelux to discover which sponsors and attendees are set to visit specific events so you can plan out your re:Invent time wisely.

Looking for more Info on AWS re:Invent?

Check out our Ultimate guide to the event here!

AWS re:Invent Attendee Data

Want to know exactly who’s going to be at re:Invent? Check it out here!

The post The Top 10 Best re:Invent Parties of 2022 appeared first on Vendelux.

]]>
Experiential Marketing: What You Need to Know https://vendelux.com/blog/experiential-marketing/ Thu, 18 Aug 2022 13:14:50 +0000 https://vendelux.com/?p=6064 Experiential marketing can help companies build greater relationships & improve customer engagement by creating real-life experiences.

The post Experiential Marketing: What You Need to Know appeared first on Vendelux.

]]>

As online marketing grows, catching your audience’s attention is becoming harder and harder. Whether your audience is B2B or B2C, everyone loves to experience new things and get involved. Customers feel more connected with companies that meet them on a personal level. And what could be more personal than an experiential marketing campaign? 

Experiential marketing can help companies build greater relationships and improve engagement with customers, by creating immersive, real-life experiences. 

In this article, we’ll delve into everything you need to know about experiential marketing and why this is important for event marketers. 

What is Experiential Marketing?

Experiential marketing – also called engagement marketing –  is a marketing tactic where companies create a real-life experience for customers, in order to promote or sell a product or service. By engaging with consumers in an in-person immersive experience, companies can increase brand awareness, educate consumers about products/services, and increase sales.

Experiential marketing has been around since the early days of advertising. In fact, some of the earliest forms of advertising were based on the idea of providing something for free to potential customers. This included things like giving away samples of food or drinks, or handing out pamphlets in public places. 

It has of course evolved since then, and experiential marketing is more about building memorable customer experiences, not only offline but online too. Things like online webinars, augmented reality and virtual reality are just some examples. 

Why Should Marketers Care About Experiential Marketing?

The short answer: because it can be so effective!

Humans are emotional, and so a lot of marketing is using psychological tactics to portray or emit emotion to and from audiences. For example, we always talk about finding a solution to a customer’s pain point. Pain points refer to how something makes a customer feel – it’s all about emotion. When marketers manage to build an emotional connection with customers, they become more loyal and are more likely to spread word of mouth. 

By involving customers in a campaign, meeting them in person and letting them see behind the scenes, brand perception is likely to change positively. This takes us onto the benefits of experiential marketing, particularly for event marketers. 

Benefits of Experiential Marketing for Event Marketers

We’ve touched on them already but here are the main benefits: 

  • Building lasting loyalty

If the pandemic has taught us anything it’s the importance of IRL connection. Live experiences can be a fun way to target your audience without them even knowing they’re being marketed to. For events, prospects could also feel flattered to be invited. Ensure the experience is great from start to finish and leads will turn into customers in no time.  

  • Creating authenticity

Authenticity is a word that’s big in marketing right now. Truthfully, it has always been important, but customer expectations are at an all time high. Consumers want to buy into businesses that care about the things they care about and seem authentic in their stance. Experiential marketing such as in-person trade shows and product demo stalls, give the customer a face and personality behind the company. So they realize that the company really is what they say they are.

  • Boosting lead lists 

Registrations for engagement events give companies more insight for lead generation. By receiving customer details, contact information and feedback from events, your lead list is better equipped to sell to them later down the line. 

  • Generating hype and awareness 

Experiential marketing events can not only increase brand awareness, but generate hype around your campaign and business, among those who are and aren’t in your target audience. Make sure your campaign is well thought out to include social media, hashtags and encourage posting, to create lasting conversation and curiosity.

Types of Experiential Marketing

There are different forms of experiential marketing used by different types of businesses. Some examples are:

  • Pop-up events 

Pop-up stores or events are great for meeting your audience where they hang out or live. You might not have a physical store or a presence in a new market you’re moving into. Pop-ups are a great way to not only test how that new market might respond to your company long term, but also reach people where they wouldn’t expect it, making them more intrigued to get involved. 

Example of a pop-up event: Magnum & Magnum Studios

This summer Magnum launched a pop-up store in London to launch their new Remix range. Inside was music, interactive games and most importantly, FREE ice cream. 

With the help of online content creators and singers, they set out to find what Magnum fans prefer most, the original flavors, or the remixed range. Guests could record their own remix track in actual recording booths, among other interactive activities.Entry was free but slots had to be booked, meaning Magnum could capture leads.



  • Kiosks or event stalls

In the B2B marketing world, this is a more common form of experiential marketing. At large conferences or trade shows companies pay for a kiosk or stall with the aim of catching the attention of their target audience. Rather than simply standing there with a leaflet, these can be fun too! Think outside the box about how your stall could stand out. For example, through virtual reality versions of your product or service, prize-winning games, or exciting live demos. 

Example: Tinder’s Pride Slide

At Pride in New York City in 2019, Tinder put up a kiosk with a 30 foot slide. The slide represented the 30 states that didn’t have anti-discriminatory laws in place to protect the LGBTQ+ community, and for each person that rode the slide, Tinder donated $10 to the passing the Equality Act. This is a great example of building awareness in your target audience whilst also showcasing your company’s values.

experiential-marketing-tinder

  • Augmented Reality 

Augmented reality (AR) mixes the real world and the metaverse to create an interactive experience. Sometimes if you don’t have a physical product to promote or aren’t able to meet people in-person, AR can be a great option.

Example of AR: Machine A’s virtual concept store

Machine-A is a concept store based in London which showcases emerging fashion designers. When London Fashion Week was canceled due to Covid, they created a virtual concept store to still show the new collections and help young designers get discovered.

Users found out about it through posters and billboards with a QR code throughout London, and the campaign helped the company spread awareness in those who had never heard of them.



Tips for Making Experiential Marketing Campaigns

Here are some tactics to think about when developing your campaigns: 

  • Tailor them to your customer base 

Use insights and data from previous events to discover what kind of experiential marketing will resonate with and engage your audience.

Don’t have the data? Have no fear. Vendelux’s database of 30,000+ events can give you the insights you need to research past events run by competitors and other companies in your niche. 

  • Consider audience segmentation

Segmenting your audience and running different experiential marketing campaigns is a great way to find the blueprint of what works that you can use in future plans. 

  • Make an end-to-end experience 

The event or campaign doesn’t start and end on the day, or weeks they’re running. Incorporate these campaigns into your event marketing strategy and make sure you include a follow up plan, encourage interaction on social media and map-out lead generation tactics. 

  • Get creative!

Regardless of the type of company you’re marketing, engagement campaigns are so much fun! It’s your chance to get creative with ways you can interact with your audience, across multiple touchpoints. The more thought-out the campaign, the more your customers will appreciate the effort. And the more touch points covered, the higher the chance that prospects will convert. 

Final Thoughts

Experiential marketing campaigns should be on the radar of all event marketers. Instead of just planning and organizing events, it gives you the opportunity to show the personality behind your company and get to know your target audience on a deeper level. 

To get started, make sure your campaigns are data-driven with Vendelux’s event intelligence. Or find out more here

The post Experiential Marketing: What You Need to Know appeared first on Vendelux.

]]>
Cloud Summit Event Recap https://vendelux.com/blog/cloud-summit-event-recap/ Thu, 18 Aug 2022 12:45:03 +0000 https://vendelux.com/?p=6056 Cloud Summit is the premiere event for anyone who wants to build, buy or sell cloud and digital technology.

The post Cloud Summit Event Recap appeared first on Vendelux.

]]>
Cloud Summit is the premiere event for anyone who wants to build, buy or sell cloud and digital technology. This three day event is a unique opportunity to network and learn and analyze trends in an industry dedicated to commercializing technology. With the ability to engage with industry professionals and bright minds to collaborate on answering business questions, the potential for achieving success through cloud oriented solutions is virtually guaranteed. In its simplest terms, Cloud Summit is an imperative, industry specific, and innovative conference that can propel professionals forward to gain a competitive advantage in a rapidly evolving and groundbreaking industry. 

Cloud Summit Quick Facts

  • WHO: 1500+ attendees and many booths with breakout sessions 
  • WHAT:  Preeminent cloud technology event, looking to get out ahead of industry trends and provide a forum for collaboration and networking. 
  • WHEN: May 18-19, 2022 
  • WHERE: Miami Beach Convention Center | Miami Beach, FL
  • More HERE

Highlights

  • Despite large attendance, the event had more of a close-knit and smaller atmosphere and feel.
  • Frequent breakout sessions were a pleasure and had high energy levels at great attendance.
  • Large leading companies there, therefore if one deal closes, it would make the trip and experience be worthwhile. 
  • C suite executives and sales representatives were fairly accessible at booths and it was easy to engage with them in a productive manner. Very friendly and receptive discussions that had a good flow.
  • Quality leads include Trend Micro, Pluralsight, and Adobe. There was a good deal of interest in how Vendelux can provide data for events and how it works to track prospects. 
  • Increasing return on investment and ensuring that all was being done to maximize ROI in a way that is data and research driven at all stages of development was also a popular topic of discussion. 

Lessons Learned

  • Event was much smaller than expected, which was not necessarily a bad thing, however it is something to note. 
  • Attending a more marketing focused breakout may have been more beneficial instead of casting a wide net and  just trying to catch all the interested prospects.
  • The navigation of a heavy breakout session conference and developing strategist that best fit that sort of format was a good learning experience and will serve us in the future as we will be more prepared for similar situations. 
  • Resellers were primarily manning the booths and besides a few executives, the conference was light on marketing professionals.

Interested to see who attended the event?

Learn more HERE

The post Cloud Summit Event Recap appeared first on Vendelux.

]]>
Collision 2022 Event Recap https://vendelux.com/blog/collision-2022-event-recap/ Tue, 09 Aug 2022 15:30:33 +0000 https://vendelux.com/?p=5923 Collision is the premiere conference for those interested in tech and how it can be leveraged for business purposes.

The post Collision 2022 Event Recap appeared first on Vendelux.

]]>
The HuffPost deems Collision as a “gathering of provocative ideas, brilliance, and investment dollars.” Covering a wide range of topics from data science and content to autotech and environmental sustainability, Collision is the premiere conference for those interested in tech and how it can be leveraged for business purposes! With networking opportunities galore, this conference provided attendees with knowledge about latest industry trends, the ability to generate leads for business expansion, and exposure to perspectives from intelligent and experienced minds. 

Collision 2022 Quick Facts

  • Who: With over 35K+ in attendance, the energy and atmosphere was vibrant and bustling in a way that evoked a sense of being on the precipice of new and cutting edge ideas and technology . 
  • What: A paramount tech and networking conference delving into the intersection of tech and business,  with a wide range of speakers and booths.
  • When: June 20-23, 2022
  • Where: Enercare Centre | Toronto. Canada
  • More HERE

Highlights

  • There were a large number of companies that encompassed a wide range of sizes, making the event feel accessible to those at any stage of business development ! 
  • It was very simple to engage with thought leaders and booth operators in a way that felt substantial, fun, and engaging.
  • From NBA players to actresses to C-suite level executives, there was a diverse selection of speakers that offered unique outlooks on tech and business and how the two intersect. 
  • Overall liveliness of the event was high and made the event feel very important and significant. 
  • Venue was state of the art and contributed to the enormity of the event. 

Lessons Learned

  • Many of the startups were relatively small and have not pierced through into the industry consciousness.
  • The lack of consistency in terms of which exhibits would be present on consecutive days made it difficult to properly schedule when and how to visit certain booths.
  • Keep in mind that many booths lacked marketing professionals, but rather sales and product marketing teams.
  • Schedule meetings beforehand with companies you’d like to speak with to maximize time and create a flow.
  • Large attendance made it difficult to engage with companies, without having to wait in line, which made it feel like time was being somewhat squandered. 

“Really large event at a great venue, would recommend. Plan your schedule meticulously and accordingly to make sure you’re able to speak with who you want.”

Jonathan Tam

Interested to see who attended the event?

Learn more HERE

The post Collision 2022 Event Recap appeared first on Vendelux.

]]>
ATX South 2022 Event Recap https://vendelux.com/blog/atx-south-2022-event-recap/ Mon, 08 Aug 2022 13:34:00 +0000 https://vendelux.com/?p=6037 The ATX South conference in Charlotte focuses on Automation, 3D printing, & robotics with future-focused topics of discussion.

The post ATX South 2022 Event Recap appeared first on Vendelux.

]]>
Automation, 3D printing, and robotics were among the cutting edge and future-focused topics of discussion at the ATX South conference in Charlotte. With the ability to see automation technology on display, attendees were able to witness how truly revolutionary and innovative such inventions can be as it relates to streamlining the production cycle and creating a competitive advantage in an emerging and rapidly growing industry. Encompassing the “full spectrum of solutions, from design to manufacturing”, there was great opportunity to gain a macro perspective of the production cycle in a way that can contribute to business intelligent solutions to anyone of significant interest! 

ATX South 2022 Quick Facts

  • Who: 2,000+ attendees
  • What: The premiere networking and educational event for innovation and automation. Listen to bright minds in the industry. Acquire invaluable knowledge. Gain a competitive edge.
  • When: June 14-16, 2022
  • Where: Charlotte, North Carolina, USA – Charlotte Convention Center
  • More Here.

ATX South 2022 Highlights: 

  • Unlike many events, which consist primarily of resellers, at ATX South there were a large number of distributors.
  • Event atmosphere did not feel crowded and enabled attendees to engage with booths in a way that felt meaningful and generated insightful discussion. 
  • Had productive discussions with the companies Caplugs, Pauls Fan Company, and Medical Murray about increasing their respective ability to make more data driven decisions, expand their events calendar, and subsequently increase their return on investment. 
  • ATX South is the sourcing home for hundreds of different types of suppliers. From accessories to assembly, it has everything, and more, under one roof.
  • Respected names from Pfizer to Coca Cola added to the sense of importance around the event.

ATX South 2022 Lessons Learned: 

  • Event was not as busy as most attendees would have hoped, however was able to come out of the tradeshow with solid momentum.
  • The Charlotte Convention Center was a premiere location, however the food and drink amenities offered outside of the trade show floor was a contributing factor to people being on and off the trade show floor and therefore the feeling of it being less busy.  
  • With six trade shows sharing the expo floor, making sure that you don’t limit yourself in terms of the number of booths visited will help produce a more well rounded experience.

Interested to see who attended the event?

Learn more HERE

The post ATX South 2022 Event Recap appeared first on Vendelux.

]]>
Automate Show 2022 Event Recap https://vendelux.com/blog/automate-show-2022-event-recap/ Sun, 07 Aug 2022 13:24:00 +0000 https://vendelux.com/?p=6026 Automate Show 2022 is the largest solutions showcase of automation, robotics, motion control, and more in North America.

The post Automate Show 2022 Event Recap appeared first on Vendelux.

]]>
Inspiring displays of automation on a grand scale were on display at Automate in Detroit. Automate is the premiere event to solve all of your unique business challenges and sharpen your skills to gain a competitive edge. With access to leading global suppliers, the opportunity to witness innovations in automation, and the chance to engage with experts who could provide genuine and specific insight was something not to be missed! Free admission for all makes this event a wonderful opportunity to learn, get ahead in your industry, and network without breaking the bank.

Automate Show 2022 Quick Facts

  • Who: Over 600 leading exhibitors from around the world come together on the show floor to demonstrate what’s possible in automation today
  • What: It’s the best place to discover powerful solutions—from innovations in AI and robotics to tried-and-true workhorse technologies
  • When: June 6-9, 2022
  • Where: Detroit, Michigan, USA – Huntington Place Convention Center
  • More Here.

Automate Show 2022 Highlights: 

  • Familiarity with some attendees from previous events was a great feeling and was rewarding to follow up with them. As they provided genuine and direct feedback. 
  • Being told who to speak to prior to visiting booths was very efficient and helped streamline any potential awkwardness that proceeds figuring out who to engage with. 
  • Large attendance and atmosphere was buzzing and generated a fun and exciting environment to learn and network in. 
  • Engagement with booths was enhanced by talking to them proceeding forward with conversations based on how exhibitors responded to certain lines of talking such as explaining to them how Vendelux can provide alerts on customers, competitors and ecosystem partners .
  • Free admission was a very nice touch. 
  • Had a great conversation with Locus Robotics, Honeywell, and Autostore and learned how much they truly value events such as Automate and how Vendelux can aid in producing maximum return on investment.

Lessons learned?

  • The lack of a networking app contributed to the lack of strong numbers for the event 
  • There are lots of companies that only do 2-3 big events and that is the extent of their event plans. 
  • Supply Chain companies simply are not as up to speed on the latest marketing trends and strategies as opposed to companies in retail for example
  • There were a large number of booths, which was fantastic, however the presence of less technologically inclined and interested sales representatives made me feel slightly unwanted. 
  • Therefore, keying on the cutting edge companies that appreciate using technology as a fundamental business practice to increase efficiency and maximize return on investment will be of great importance going forward.

Interested to see who attended the event?

Learn more HERE

The post Automate Show 2022 Event Recap appeared first on Vendelux.

]]>
Product Update: Fusion On-Demand, Prospect List Sharing, Team Breakout & Planner Sneak Peek https://vendelux.com/blog/product-update-aug-2022/ Thu, 04 Aug 2022 17:32:13 +0000 https://vendelux.com/?p=5810 Product Update: Fusion On-Demand, Prospect List Sharing, Team Breakout & Planner Sneak Peek

The post Product Update: Fusion On-Demand, Prospect List Sharing, Team Breakout & Planner Sneak Peek appeared first on Vendelux.

]]>

Our number one KPI is your success. We’re constantly working to improve to give you the best tools you need to make the biggest impact to your business. Here are some of the product updates we’ve launched and one we’re working on!

Fusion On-Demand

Fusion On-demand

Don’t see all the information you’re looking for? Fusion offers a data-on-demand solution to provide higher frequency event monitoring and deliver even deeper attendee-level insights. With one click within Vendelux, you can gain access to the best event intelligence out there for all your high priority events.

Our Fusion On-Demand solution can find on average 1,500 additional registered attendees per large conference and 100+ attendees for smaller events. Receive actionable updates whenever new attendees are added to a conference. As events get closer to the start date, additional attendees are often added daily! (In beta)

Prospect List Sharing

prospect list sharing

Now with the ability to quickly share prospect lists with the rest of your team. Allow any team member the ability to see your prospect lists – make them viewer only, editors or owners of any prospect lists.

Team Breakout

Team breakout

With the My Team view you can quickly see which of your team members have the most prospects attending events. Strategically plan which team members to send to events to create more relationships.

Sneak Peek: Planner

planner

Our planner is getting a big upgrade! Soon you’ll be able to do all of your event marketing planning right in Vendelux. Easily Add events, see which events your team is interested in, attending or have declined. Soon the whole team will be on the same page!

The post Product Update: Fusion On-Demand, Prospect List Sharing, Team Breakout & Planner Sneak Peek appeared first on Vendelux.

]]>
RetailNow Event Recap https://vendelux.com/blog/retailnow-event-recap/ Thu, 28 Jul 2022 13:01:36 +0000 https://vendelux.com/?p=5709 RetailNow Event Recap - If you’re interested in retail tech this is the place to be. This event brings industry leaders, innovators, and channel players together to create relationships.

The post RetailNow Event Recap appeared first on Vendelux.

]]>
RetailNOW, self-described as “Where the industry meets”. Ramp it up for the retail IT channel’s #1 trade show, conference, and networking event! RetailNOW 2022 hosted in sunny Orlando offers everything you expect and more such as the first-ever ISV Community Networking Reception and a Niche and Startup Alley. If you’re interested in retail tech this is the place to be. This event brings industry leaders, innovators, and channel players together to create relationships. This diversity of attendees and exhibitors leaves room for the very best in education, leadership, and product discussions.

RetailNOW Quick Facts

  • Who: Expected close to 2,000 attendees and 200 show floor exhibitors which could make this the biggest RetailNOW ever!
  • What: retail IT channel’s #1 trade show, education conference, and networking event!
  • When: July 25th- July 26th, 2022
  • Where: Gaylord Palms Resort & Convention Center, Orlando Florida
  • More HERE

Highlights

  • Great mix of POS companies looking to navigate the new trade show environment post pandemic 
  • Had great conversations with companies like Discover, Truist, Acceo, and Verifone. 
  • Good set of mid sized companies as well interested in hearing more about the product like Castle Technologies and Blue Water.

Lessons Learned

  • Very early conference hall opening and expo hall closes early.
  • They are holding the next conference at the exact same location next year.
  • Not many marketing directors at booths as most had just C-Level executives and sales. Generating ROI and having competitive intelligence seems to really piqued their interest.

Great event at a beautiful venue, must attend for those in the industry! Will attend again

Interested to see who attended the event?

Learn more HERE

The post RetailNow Event Recap appeared first on Vendelux.

]]>
How to Delegate to Make the Most of Events https://vendelux.com/blog/how-to-delegate-to-make-the-most-of-events/ Thu, 28 Jul 2022 11:37:19 +0000 https://vendelux.com/?p=5704 Michelle Nicole McNabb is a firm believer in delegation. So much so, she started a company to take work off of plates, to free clients to focus on the substance of what they brought to the table at events. 

The post How to Delegate to Make the Most of Events appeared first on Vendelux.

]]>
Founder and consultant Michelle Nicole McNabb gives a sneak peek into her process. 

Michelle Nicole McNabb is a firm believer in delegation. So much so, she started a company to take work off of plates, to free clients to focus on the substance of what they brought to the table at events. 

“Delegate, so You Can Generate in Your Field of Genius” is the unofficial tagline for Emenee Marketing ‘n’ Events. McNabb launched the company in 2016, upon realizing that companies were so caught up with the “How?” of organizing, attending, and/or sponsoring events, they weren’t pausing to consider the “Why?” 

“In today’s day and age, we want to make sure that we’re looking at events not just on the logistics side, but also asking: ‘Why are we using events?’” McNabb explains of Emenee’s raison d’etre. The question—existential as it indeed sounds—is one that McNabb routinely helps clients answer in concrete terms, to lay the groundwork for a strategy. 

Typically, the next step is to determine which events are ideal for a client based on their desired role (e.g. co–host, speaker, sponsor) and business objectives. McNabb also takes into account individual preferences. For example: a recent client indicated that he was interested in attending multiple–day conferences, on the (firm) condition that he wouldn’t need to log on to Zoom on any one of those days.

Once an event is decided upon, McNabb dives into the agenda to get a sense of layout and flow. In this phase, she asks plenty of questions of clients to determine—among other things—the best people to send. 

“Can we apply to be a speaker? If that’s the case, then we need to consider who will speak,” she says by way of example, continuing: “If it’s thought–leader–driven, if there are opportunities for fireside chats, or panel discussions, then you’re going to want to evaluate your executive level—your C–level team.”

If speaking opportunities aren’t of interest but the format is still largely educational, McNabb would suggest sending more representatives from marketing or communications—with a caveat: “You don’t want to send five people from your organization down the same track.” 

Another important consideration is whether or not there will be a trade–show floor. If it’s a straightforward sponsorship with a booth, having plenty of SDRs (or BDRs) is a good bet. For reverse trade–shows, on the other hand, McNabb would recommend only sending top sales reps—or “closers.” 

A recent adopter of Vendelux, McNabb is counting on our platform to help her qualify events and determine which relevant prospects and VIPs will also be in attendance at client outings (up until now, she’s relied on public info like LinkedIn posts to sleuth). 

Vendelux presents dual benefits for professionals like McNabb. In the short–term, the platform automates a time–consuming process. But at a higher level, solutions like Vendelux nudge decision–makers to become more data–driven. As more and more processes are streamlined and the methods for measurement multiply, the importance of asking “Why?” is poised to become more important than ever. 

McNabb, a 15–year veteran who started planning events as a freelancer in college, is gung–ho for whatever the future holds. 

“The more that I can be an advocate to use events, the more that it’s flooding back into the industry that I love,” she says. 

The post How to Delegate to Make the Most of Events appeared first on Vendelux.

]]>
Target Market: How to Find Target Audiences For Events (You Want to Attend or Host) https://vendelux.com/blog/target-market-how-to-find-target-audiences-for-events-attend-host/ Thu, 14 Jul 2022 23:36:00 +0000 https://vendelux.com/?p=5625 When it comes to event marketing, having a clear target audience is vital. Attending or hosting events where you connect with the wrong type of person can be a colossal waste of time and resources.  If you think your audience …

Target Market: How to Find Target Audiences For Events (You Want to Attend or Host) Read More »

The post Target Market: How to Find Target Audiences For Events (You Want to Attend or Host) appeared first on Vendelux.

]]>
When it comes to event marketing, having a clear target audience is vital. Attending or hosting events where you connect with the wrong type of person can be a colossal waste of time and resources. 

If you think your audience is everyone, you’re wrong. In aiming to reach everyone, you will struggle to truly reach anyone. On the other hand, you might think you know your target audience, it’s the same as for the rest of your marketing strategy, right? No and yes. 

For events, there’s more to it than that. And here we’ll be diving into both sides of the coin: how to find your target audience for events both for event marketers choosing which events to attend and for those organizing events to invite the right attendees and speakers. If you fit the bill for either, keep reading!

Target Market Definition 

A target audience or target market is a pool of people that fit a specific criteria that you want to reach with your marketing. This is usually decided by founders and management teams when they create your product, service or company. Although it might change as your company grows, you launch new products and in new markets.

The marketing team uses this criteria to flesh out exactly who to target in marketing activities. You should always have your target audience or ideal customer profile (ICP) top of mind whenever strategizing, planning or completing marketing activities. We’re talking, everything from your strapline to your ad copy should be tailored.

Target Audiences for Events

For most companies, your target audience isn’t usually one type of person, for example in a B2B SaaS company, your target audience might be split into 3 versions of ICPs or buyer personas. Maybe your ideal user is a delivery team member, but in order to sell to them you have to get approval from other key stakeholders and decision makers. In this instance, there may be 3 different types of target market segments, each with different pain points and demographics. Therefore your marketing efforts need to account for these audience segments and messaging needs to be adapted accordingly. 

The same goes for events. While your ideal customer profile for your B2B SaaS company might be CFOs as they hold the key to technology spend, your event research might find that CFOs are unlikely to attend a lot of in-person events in your area. But, there may be a member of the Technology team who is the end user and would massively benefit from your product going to an event you were planning on attending.

By segmenting your target audience, you give yourself more chances to get a foot in the door with people who can open up discussions with the right internal decision makers. It also helps you decide who from your business to send, based on which target audience member is going to be there. 

Whether it’s hosting them or attending them, events present a fantastic opportunity for businesses to reach all different audience segments. And this should be top of mind in your event strategy.

How To Find the Right Target Audience for Events?

Determining the right target audience starts off with questioning: how does this event get you one step closer to reaching your marketing goals? What is your ideal result from it? Once you pin your goals down, you can get started on your personas.

  1. Segment Your Audience

Like we said, for event marketing to work it needs to be targeted to that audience. Different events will serve different purposes towards how you reach your goals. In order to make sure you reach the right target audience by attending or hosting events, you need to lay this out in your strategy. Set clear audience segments to make a clear cut plan. For example: 

Let’s say you work for a company with an HR app and the current target market is HR teams in Finance companies. Your segments might look like: 

Segment 1: End user – HR personnel for finance companies

Segment 2: Key stakeholder – Head of HR/HR Directors

Segment 3: Decision maker – COO who signs off all operational contracts and technology

Now, under each audience segment, explain the personas and what characteristics they have. For example:

Segment 1: End user – HR personnel for finance companies

Characteristics: Professionals aged 25-40, finance industry, from New York city (due to location of event), struggles with keeping on top of workload, properly logging all employee issues and completing new HR initiatives.

Repeat this for every segment.

  1. Create a List of Ideal Customer Profiles (ICPs)

Next, make an ICP list for each segment. An ICP list names specific people from specific companies you want to engage through events. Start with listing at least ten companies and then research people that fit your different audience groups. For example:

Segment 1: End user – HR personnel for finance companies

Characteristics: Professionals aged 25-40, from New York city (due to location of event), struggles with keeping on top of workload, properly logging all employee issues and completing new HR initiatives.

ICPs: 

Joe Bloggs, HR Manager at Goldman Sachs

Jane Doe, HR Officer at American Express

Jessica Taylor, L&D Associate at Morgan Stanley

And so on! 

Your list doesn’t have to include every member of your target audience, its purpose is to give you an idea of the right kind of target persona and to give you goals to work towards. Of course, the more detailed and lengthy the list, the better. Especially to align with Sales who will be involved in events too. 

  1. Use Event Intelligence Software to Find Events Your Target Audience Attend or Speak At

To discuss this properly, we need to split this into the scenarios we mentioned before:

  • Scenario 1 is how to find the right target audience for attending B2B events 
  • Scenario 2 is how to find the right target audience attendees or speakers for an event you’re hosting or organizing

Scenario 1: How to Find the Right B2B Events to Attend 

Event intelligence company, Vendelux, makes it easy to find which events your target audience are attending. With a b2b database full of 50k+ B2B events from around the world, a simple search on Vendelux can give you detailed information (name, job title, company, email, phone number etc.) about who will be going to or sponsoring that event. So you can find new prospects and reach out to them before the date. 

It doesn’t stop there. Not sure what events to search for? You can reverse engineer your search by looking for or uploading your ICP list to see what events they usually attend and using Vendelux Fusion, forecast which ones they’re likely to be at in the future. So you can start engaging with ICPs way ahead of time and make data-driven decisions.

Scenario 2: How to Find Attendees, Sponsors and Speakers for an Event You’re Hosting

If the right speakers and attendees are at your event, it’ll attract even more of your target audience who want to join in on the hype. Meaning more marketing and exposure for your company too, win-win!

Whether you’re planning a large conference, or a local round table, get the most out of your hard work by ensuring your target audience are not only in attendance, but also adding to the event as speakers and sponsors.

A quick search in Vendelux can tell you who out of your target market might be interested in all the above. In-person, hybrid or online; search by location, format, topic area and more. Save hours researching for the right event invite list, so you can secure people’s time before others get a chance.

Don’t just take our word for it, take a look at how Giorgias increased event RSVPs and generate more leads

The post Target Market: How to Find Target Audiences For Events (You Want to Attend or Host) appeared first on Vendelux.

]]>
How to Take Your Events to the Next Level https://vendelux.com/blog/how-to-take-your-events-to-the-next-level/ Thu, 07 Jul 2022 11:49:45 +0000 https://vendelux.com/?p=5452 Gorgias Event Marketing Manager Anna Tumanova on scaling Gorgias’ winning strategy By the time Anna Tumanova joined Gorgias just over a year ago, the company was already gaining a reputation for its deft navigation of the new, hybrid eventscape. At …

How to Take Your Events to the Next Level Read More »

The post How to Take Your Events to the Next Level appeared first on Vendelux.

]]>
Gorgias Event Marketing Manager Anna Tumanova on scaling Gorgias’ winning strategy

By the time Anna Tumanova joined Gorgias just over a year ago, the company was already gaining a reputation for its deft navigation of the new, hybrid eventscape. At a time when meetups were the last thing on most remote workers’ minds, her colleagues were forging ahead with a data–driven methodology for discovering, evaluating, and getting the most out of events. 

Currently, Tumanova estimates that Gorgias—a customer service solutions provider for ecommerce brands—is involved in about 40 events per month. In March, that number was closer to 50. 

“That needs a very established workflow, and a lot of attendees,” Tumanova explains, citing Vendelux as a tool that has helped the company ensure that events are not only well–attended, but also attended by people who can move the needle forward on conversations beneficial to both Gorgias’ sales team and partners.’ 

“In order to invite the target audience, we need to know who’s attending the events,” she elaborates, in reference to the ability to access RSVP lists and contact info from Vendelux. For example: in preparing for eTail Europe and a satellite dinner, Tumanova sent an email blast of about 100 invitations to local merchants, and only a few responded. But when she leveraged Vendelux to scope out who would actually be attending eTail Europe, she received five times as many RSVPs. 

Armed with knowledge of who will be in the orbit of major tentpole events like eTail Europe, Tumanova can focus on crafting a guest list. The quantifiable growth of Gorgias’ event arm is testament to their prowess in this area. But, as Tumanova states upfront: “Gorgias is not an events company.” 

To keep up with momentum, Tumanova’s team launched DTCX in July 2021. A community for ecommerce professionals to network and learn from the industry’s major players, DTCX also gives Tumanova the freedom to organize and host events independent of industry moves. 

So far, DTCX has also proved a winning bet, and Tumanova has the numbers to prove it: less than a year after launching, the community has 13K registered members. And every edition of DTCX Summit attracts more attendees than the last. At the inaugural event, there were 3K registrants. Come June, when DTCX’s fourth Summit will occur, Tumanova expects 10K attendees. 

Of course, event–planning is an art and a science, and numbers are only one half of the equation. 

When asked to elaborate on a recent DTCX event, Tumanova shares an anecdote. At an in–person event at day’s end, a woman pulled out a notebook to show organizers the incredible amount of notes she’d taken during the day. Knowing good content when it was (literally) unfolding in front of them, a social savvy colleague hit record and captured the woman turning pages for Instagram for 30 seconds—which still wasn’t enough time to show the full day’s record.  

Clocking the irony that also makes for a good story—Instagram or otherwise—Tumanova explains why she felt the encounter was “the best feedback we could get:”

“When people are so excited and so interested that they come to the virtual event with pen and paper, and they want to write everything down that they hear – I think that’s when you realize how worth it is, what we’re doing.” 

Want to learn more? Check out the Gorgias Case Study: Gorgias Conversion Rate Skyrockets 400% With Vendelux

The post How to Take Your Events to the Next Level appeared first on Vendelux.

]]>
Planning for “Surprise and Delight” https://vendelux.com/blog/planning-for-surprise-and-delight/ Fri, 24 Jun 2022 16:13:54 +0000 https://vendelux.com/?p=5309 Workiva Global Marketing Manager Rachel Behrens shares how to think strategically but welcome the unexpected.  When Rachel Behrens invited Flo–Rida to play a surprise set at Workiva’s annual user conference in 2017, her plan was to “surprise and delight the …

Planning for “Surprise and Delight” Read More »

The post Planning for “Surprise and Delight” appeared first on Vendelux.

]]>
Workiva Global Marketing Manager Rachel Behrens shares how to think strategically but welcome the unexpected. 

When Rachel Behrens invited Flo–Rida to play a surprise set at Workiva’s annual user conference in 2017, her plan was to “surprise and delight the audience.” She got more than she bargained for when a tiny man wearing an oversized clock—none other than Flava Flav—appeared onstage to crash the crasher’s performance. 

“No one knew that was happening,” she recalls, laughing. “Not even me, the event planner!” 

“Surprise and delight” is a mantra for Behrens, who began her career as a researcher at a small biotech firm. As the company grew and began hosting after–hours meetups, she volunteered to help plan events and hasn’t looked back since. 

“I always thought I’d stay behind the computer and be data-driven,” she explains. “But I realized that’s not what I want to do. I want to be in front of people. I want to create those amazing experiences.”

Since 2015, Behrens has been at Workiva—a SaaS company that provides automation for financial reporting and compliance—working year round to plan the company’s annual tentpole user conference. When the eventscape switched to digital in 2020, her role shifted dramatically. Like countless other event planners, she was thrust into an interim position of webinar designer. 

But over time, Behrens adapted to the new, digital environment. For instance—her team is increasingly eschewing the standard one–hour webinar format for shorter, more accessible content. In planning for the future of in–person events, Behrens is leveraging that same activated, strategic part of the brain. 

On one hand, there are practical considerations. Workiva has a policy of making all in–person events available online. To stream or to–pre–record? How to replicate content without doubling the work? Efficiency is top–of–mind, as companies readjust to in–person event costs. For a Q1 event in New York, for example, Behrens plans to invite prospects to an event previously only targeted to customers. “I could go and have a separate event only for prospects the next day, but why?” She asks rhetorically, noting that a customer panel is an excellent way for prospects to learn about products and services from peers. 

After New York, Behrens’ team will make their way further west each quarter, to arrive in Las Vegas—hopefully with new clients in–tow—in September, 2022, for Workiva Amplify: the company’s first user conference since 2019.

As event–planning becomes more strategic (and, ironically, data–driven), Behrens isn’t forgetting the secret sauce. In 2022, events will need to comprise more than an open bar or a five course meal. “We have to feed guests and give them something to drink, but at the end of the day, how can we turn it into something more?” Behrens muses. “That’s really what we’ll be focused on next year: getting people those experiences back that they were missing the last couple of years.”

It needn’t be a guest appearance by Flava Flav, she assures. But post Flav and post–pandemic, Behrens is feeling especially emboldened to try new things–so long as they’re in service of attendees’ surprise and delight. 

“Nothing is out of bounds when we’re planning,” she says, “It’s just always thinking back to what the attendee would want as part of their experience.

The post Planning for “Surprise and Delight” appeared first on Vendelux.

]]>
Event Content in the Hybrid Future https://vendelux.com/blog/event-content-hybrid-future/ Wed, 15 Jun 2022 16:26:00 +0000 https://vendelux.com/?p=1730 25–year industry veteran and VMWare Director of Events Allison Crooker talks strategy and substance in a hybrid future Nearly three years ago, Allison Crooker founded Event Content Council: a monthly meetup for professionals focused on an “essential component” of industry …

Event Content in the Hybrid Future Read More »

The post Event Content in the Hybrid Future appeared first on Vendelux.

]]>

25–year industry veteran and VMWare Director of Events Allison Crooker talks strategy and substance in a hybrid future

Nearly three years ago, Allison Crooker founded Event Content Council: a monthly meetup for professionals focused on an “essential component” of industry gatherings that she felt wasn’t getting the attention it deserved from planning committees. How “essential” content is to an events strategy cannot be overstated. 

“Without content…you really aren’t going to attract people to come,” says Crooker, explaining how content encompasses everything from keynotes to panels to hackathons. In the past,  the actual substance of events could often be all too overshadowed by pomp and circumstance (or for planners, headache–inducing logistics). 

Needless to say, the events landscape looks very different now then it did when Crooker formed Event Content Council. When all meetups were temporarily, forcibly relocated online, the importance of content became starkly apparent. Luckily, Crooker was well–positioned at VMWare for the transition since the company is an industry leading provider of cloud computing and virtualization software. 

“Content really is the beginning of strategy,” she says of her company’s overall approach. Ideas come from the top–down: “We’re working on our 2022 calendar, and whatever VMWare is looking to do has to directly translate to what content we’re offering,” she explains. 

In practice, this means considering the company’s immediate trajectory and also its long-term vision. And there is factoring in what’s known and not–yet–known about VMWare’s target audiences. 

Crooker references recent changes—new leadership and a major acquisition—as an example. To establish rapport with the newly acquired company’s customers, she searched outside VMWare’s regular circuit for speakers. Programming was tactical and specific, designed to impart the feeling that VMWare understood attendees’ needs. 

Post–pandemic, event content strategy also involves making decisions about in–person vs. virtual formats. Thinking in terms of ROI, Crooker suggests that in–person events will become more exclusive to decision makers. On the other hand, small commercial enterprises greatly benefit from access afforded by digital platforms. What type of digital experiences could be created specially for them? 

Crooker acknowledges that the road ahead is daunting—especially compared to the one left behind in 2020. “In-person is a walk in the park when it comes to content,” she says with a laugh. 

But if the paths to content creation have multiplied, so have the places it can go. 

Far from feeling depleted, Crooker is energized by the discussions taking place at Event Content Council and elsewhere. 

“There are a lot of things outside of the tech conference industry that the tech content people could benefit from,” she says, citing sports as an unlikely source of inspiration. The in–person energy of a game is unbeatable, but watching at home or in a sports bar holds its own delights. For some, simply keeping up to date on scores and stats is enough to sustain interest over a lifetime. 

“We have an opportunity to really shake things up,” she says, pointing to the fact that VMWare is also undergoing a period of transition. “Experiential content is my new mantra,” she says, gamely, referring to the type of content that doesn’t have a digital counterpart. 

Acknowledging that there will still be a need for and interest in keynote presentations and panel discussions at in-person events, Crooker also anticipates an appetite for more hands-on activities, face-to-face interactions, and all the (literal) human touch points that have been sorely missed over the past two years. 

The post Event Content in the Hybrid Future appeared first on Vendelux.

]]>
Event Intelligence: Why Marketers Need it Now More Than Ever https://vendelux.com/blog/event-intelligence/ Thu, 09 Jun 2022 14:51:06 +0000 https://vendelux.com/?p=5171 Every marketer knows the importance of data in a winning strategy. If you don’t have a data-driven approach to marketing, your performance will suffer. Especially given recent changes to privacy data, meaning marketers have to be strategic about how they …

Event Intelligence: Why Marketers Need it Now More Than Ever Read More »

The post Event Intelligence: Why Marketers Need it Now More Than Ever appeared first on Vendelux.

]]>
Every marketer knows the importance of data in a winning strategy. If you don’t have a data-driven approach to marketing, your performance will suffer. Especially given recent changes to privacy data, meaning marketers have to be strategic about how they use it. Each area of the marketing function has a set of data that make up their targets, KPIs and measure success. Except for event marketing. Until now. 

For event marketers, so much time and money goes into researching, planning, and attending events. For you to then turn up and realize that hardly any of your prospects have actually turned up, can be heartbreaking, and not to mention the negative impact on return on investment (ROI). With event intelligence, event marketing no longer needs to be a guessing game. In this blog, we explain everything you need to know about event intelligence and how you can use it to ensure positive ROI in your event marketing strategy.

What is Event Intelligence?

Event intelligence combines first-party data from historical events, with real-time data monitoring and uses AI-predictive modeling to forecast who will attend or sponsor future events.

Event intelligence helps you make data-driven decisions about what events to attend to reach your marketing goals. By collecting insights from thousands of sources, it gives you contact information for upcoming events so you know whether or not your ideal prospects will be there. 

Why is Event Intelligence Important?

With the return of in-person events, knowing which ones are most likely to drive ROI is arguably the most important tool in an event marketer’s backpocket. Event intelligence is important for marketers as it: 

  1. Saves time and increases efficiency

We know how time consuming event research, outreach and organization can be. Event intelligence mitigates that by doing the hard work for you. Instead of pouring all your effort into deciding what events are worth it, it pulls that information together for you so you have more time to build strategies and plan for the day. 

  1. Making sure you’re in the right place at the right time

As B2B marketers we all know how important timing is for closing deals. Businesses may not always be in the market for your product or service, meaning sometimes successful B2B marketing means simply being in front of the right person at the right time. Event intelligence helps you find the right events to put your company in front of your prospects. Generating more quality from each event, meaning you could get better ROI from attending less over more.   

  1. Helping you build better relationships with your target audience

The more information you have on prospects, the easier it is to find common ground, discover their pain points and showcase how your product or service creates a solution. With the data you receive, the relationship building doesn’t start and end with the event itself, it gives you the leverage you need to reach prospects at other touchpoints too.

  1. Giving you a competitive advantage

Do you constantly attend events and every time bump into your competitors? Maybe they got a sponsorship slot before you, or are speaking on a panel when you only attended. The ability to forecast which events your prospects will be at, ensures you’re always one step ahead of your competitors, who may not use event intelligence to drive their strategy. 

Why Use an Event Intelligence Platform?

When included in your strategy, an event intelligence platform can strengthen your event marketing capabilities and generate more leads for your business. 

Vendelux Fusion is the world’s first event intelligence technology of this kind, using Vendelux’s extensive network of over 35,000 sources to find information on past events, attendees and sponsors. So we are slightly biased, but here are some of the reasons why you could benefit from using a platform to discover these insights.

Data-Driven Strategy

Marketing as we know it is changing and with the demise of third party data and cookies, marketers need to find other ways to use data to their advantage. With the sheer increase of in-person events this year, event marketers need to use technology to provide insights they wouldn’t otherwise have access to.

While historically event marketers might report on event data after it has happened, with an event intelligence platform you can use the data to inform your strategy and decisions before the fact. With access to event attendee contact information at your fingertips, it’s easy to research, plan and execute a better event strategy. 

An event intelligence platform can also help the wider team, by assisting them in gathering insights on user personas and giving them an idea as to what the strategic reason is for prospects attending specific events. For example, what topics are they interested in learning about and what goal does that event fulfill for them? Marketing and sales teams can use this to inform their content strategy, targeted ad campaigns and sales outreach. 

Impact of Insights on Marketing Teams

Event intelligence platforms give sales teams, Sales Directors, CMOs and CEOs the insights to improve the quality of conversations with prospects. Information is power and even if you didn’t attend an event, but know a prospect did, those closing deals can leverage it to appear more knowledgeable. For event marketers with the CMO title in their sights, this can only strengthen their case and pave the way towards a more regular route for event marketers to become CMO.

Arguably, CMOs have one of the toughest jobs and shortest tenures in organizations. With an industry that’s always evolving, increased pressure on marketing and budgets at an all time low, CMOs need to show new strategies to senior leaders to stay afloat. While AI technology might not always be a CMO’s strongpoint, when the leg-work is done for you in a simple platform, it’s a no brainer. 

Reach Marketing Goals

Data-driven marketing strategies are successful ones, and event marketing is no different. With event intelligence by your side, you can improve the quality of your leads, ensure you’re speaking to the right decision makers and achieve your goals quicker than ever before. 

From intimate networking events to large scale conferences. By being strategic about which events you attend, speak at and sponsor, you position your company in front of the people that matter, creating opportunities you wouldn’t normally have. 

Vendelux is the only technology platform that offers this level of event intelligence to marketers. But don’t just take our word for it. Learn about how Customer Support Platform Gorgias increased conversion rates by 400% by using the tool.

Interested in trying it out? Start your search today. 

The post Event Intelligence: Why Marketers Need it Now More Than Ever appeared first on Vendelux.

]]>
Introducing Vendelux Fusion, Our AI-Powered Event Intelligence https://vendelux.com/blog/introducing-vendelux-fusion-our-ai-powered-event-intelligence/ Wed, 25 May 2022 13:42:27 +0000 https://vendelux.com/?p=5068 When planning the perfect event strategy for your business, there is one major factor that determines whether an event will be high ROI. Does this event actually have enough of your prospects in attendance? If the answer is yes, event …

Introducing Vendelux Fusion, Our AI-Powered Event Intelligence Read More »

The post Introducing Vendelux Fusion, Our AI-Powered Event Intelligence appeared first on Vendelux.

]]>
When planning the perfect event strategy for your business, there is one major factor that determines whether an event will be high ROI.

Does this event actually have enough of your prospects in attendance?

If the answer is yes, event marketers can expect plenty of event qualified leads, meetings, pipeline and ultimately, event-sourced revenue to justify the sponsorship and attendance costs. But if the attendee profile of the event is unclear, then your return on event spend (ROES) will be challenging.

Until now, event marketers often had to take million dollar bets on events before there was enough data on the attendees. The result was wasted time and spend. Thankfully there is finally a better way.

Introducing Vendelux Fusion, our revolutionary platform that can help event marketers forecast which sponsors and attendees will be at future trade shows, conferences and even smaller networking events.

Fusion combines first-party data directly from Vendelux’s growing network of thousands of event organizers and partners. We then enrich our data from 35,000+ sources, including websites, social media and networking apps. The final step uses proprietary AI to predict attendees for future events based on years of historical data.

Event marketers gain all the data they need to decide which events to attend and sponsor in advance, and all the confirmed attendee info they need to help their teams generate more meetings and ROI before, during and after the event.

To take things one step further, Vendelux is also announcing Fusion On Demand, our newest offering that provides even deeper research and more frequent attendee list updates for the priority events that matter most. With Fusion On Demand, clients can expect on average 1,500+ confirmed attendees for larger conferences, and at least 100 registered attendee insights for smaller events.

Check out the full feature set of Fusion.

The post Introducing Vendelux Fusion, Our AI-Powered Event Intelligence appeared first on Vendelux.

]]>
Data-Driven Event Marketing: Why Event Marketers Need to Be More Focused on Data https://vendelux.com/blog/data-driven-event-marketing/ Sun, 01 May 2022 16:02:00 +0000 https://vendelux.com/?p=1758 Events can be the highest performing channel for any marketing team. And the data backs this up: events are gaining a greater share of budget at a faster rate than almost any other form of advertising, including TV ads, print and …

Data-Driven Event Marketing: Why Event Marketers Need to Be More Focused on Data Read More »

The post Data-Driven Event Marketing: Why Event Marketers Need to Be More Focused on Data appeared first on Vendelux.

]]>
Events can be the highest performing channel for any marketing team. And the data backs this up: events are gaining a greater share of budget at a faster rate than almost any other form of advertising, including TV ads, print and direct mail.

Only digital ads are increasing budget share along with events. With digital ads, complex attribution models help marketers assess the impact down to the dollar. However, events are still a ‘black box’ when it comes to measuring ROI.

Event marketers have plenty of anecdotal evidence about the large deals that were sourced from an events. CMOs can also cite the big brand boost from a sponsorship or a prominent speaking gig for the CEO. But that’s not always convincing to your CFO!  Even Salesforce campaigns can only present a snapshot of success – and that’s if your sales team inputs and assigns all the leads.

Data Driven Event Based Marketing

As you plan your event marketing calendar for next year, it’s imperative to take a data driven approach to event based marketing.  Event marketers control millions of dollars in budget and must place their bets wisely. If you pick the right events to attend or sponsor and can prove the ROI, it will be easier to unlock additional budget for next year. But pick poorly and you will constantly need to justify your budget to your finance team.

To be more data driven, event marketers must start at the beginning.  Too often, events are selected based on imprecise inputs like ‘word of mouth’ or worse, just sponsoring the same annual events every year because that’s how it’s been done before.

Event marketers should always be looking for new events that have the greatest odds to impact pipeline. The best way to do this is by building an ROI calculator that determines how many prospects must be in attendance for the event to be worthwhile. In simple math, if your average deal is worth $10,000 and you expect that your sales team will close 10% of your opportunities, then each new opportunity from one event is worth $1,000. If tickets and travel total $3,000 per sales rep, that means each rep needs to produce 3 new opportunities from the event just to break even!

At Vendelux, we recommend only considering events that have the potential for at least 3X ROI. Once you know how much each sales opportunity from an event is worth to your business, you must calculate the costs to attend or sponsor an event. The final input to make a data driven decision should be the number of prospects your sales team can realistically engage at the event. To get an accurate estimate, you need to analyze the speakers, sponsors and attendees from all events under consideration. Finally, determine how many prospects at the event match the accounts that each sales rep is targeting.

As any event or field marketer will tell you, the event discovery and planning process takes a ton of work. But ultimately, it will ensure you are picking the right events to attend or sponsor.

Thankfully, there is now a better way to be more data driven. Event marketers can ditch the spreadsheets and hours of manual work because Vendelux automates this entire process! Let us handle all the event data processing and predictive ROI calculations so you can focus on the strategy and execution.

The post Data-Driven Event Marketing: Why Event Marketers Need to Be More Focused on Data appeared first on Vendelux.

]]>
Why Wunderkind Is Welcoming Back In–Person Events https://vendelux.com/blog/why-wunderkind-is-welcoming-back-in-person-events/ Wed, 06 Apr 2022 16:37:00 +0000 https://vendelux.com/?p=1745 Wunderkind’s VP of Marketing Sarah Bowman dishes on an event series that’s bringing the brand’s close–knit community back together. For Wunderkind sales reps, meeting face–to–face with clients and prospects in 2021 has meant rubbing elbows over seafood or pasta—in restaurants that are …

Why Wunderkind Is Welcoming Back In–Person Events Read More »

The post Why Wunderkind Is Welcoming Back In–Person Events appeared first on Vendelux.

]]>

Wunderkind’s VP of Marketing Sarah Bowman dishes on an event series that’s bringing the brand’s close–knit community back together.

For Wunderkind sales reps, meeting face–to–face with clients and prospects in 2021 has meant rubbing elbows over seafood or pasta—in restaurants that are properly ventilated, of course, and usually equipped with indoor/outdoor seating. 

“People are returning at different paces,” VP of Marketing, Sarah Bowman, explains. And comfort is key in hosting a successful Wunderkind event, where employees are asked to avoid pitching, and try their best to talk about things other than vaccines. 

For the past several months, Bowman’s team at Wunderkind—a leading consumer engagement platform that scales one-to-one messages for top brands —has organized a series of intimate dinners in Austin, Los Angeles, and most recently, New York City. 

For the Manhattan event, guests gathered at Il Buco: a downtown institution that The Infatuation has described as “more special than almost everything that has opened up around it since 1994.”

But everything for the events don’t just fall into place effortlessly. As Bowman notes, events are planned with the utmost care and—crucially in 2021—caution. 

When you think about in-person events, it depends on who you’re targeting

Wunderkind’s VP of Marketing Sarah Bowman

“When you think about in-person events, it depends on who you’re targeting,” she says, noting that Wunderkind’s clientele—retail brands—are primed to take safety seriously, having felt the pandemic’s impact on brick–and–mortar business. 

While levels of comfort may vary depending on industry, other considerations are universal. The decision to host dinners, Bowman theorizes, has been successful partly because people have missed dining out for the past year–and–a–half (for a certain type of New Yorker, a meal at Il Buco could even constitute a return–to–normal milestone).  

But even with the perfect venue secured, there are plenty of things that could go wrong over the course of a meal. The previously mentioned policy against pitching undoubtedly eliminates the risk of certain faux–pas. Beyond that, Bowman insists that credit belongs to Wunderkind’s talent team, who have built outbound sales and business development functions full of personalities that you’d want to share a meal with. 

Another method that’s worked in keeping conversation convivial is by collaborating with, and turning focus to clients.

“We want to help them network, so a lot of the time we’ll actually co-market an initiative,” Bowman says. At a recent dinner in Austin, for example, Outdoor Voices partnered with Wunderkind on a night that included giveaways.

Measuring Success

“Our focus at our events is to entertain our clients and our prospects and make sure they have a good time,” Bowman says of her team’s priorities. Though it may seem like common sense, it’s also strategic: goodwill “instill[s] trust” Bowman articulates, which factors into her gauge of success. 

The metrics for events like the dinner series are intuitive but measurable. Things like:“Did the people we invited show up? Did they have a good time? Were they actively engaged? Are they engaging with us after the event?” 

So far, the response from attendees has been enthusiastic; sales reps report that contacts are indeed interacting post–events. And of the company’s prowess for gracious hosting, Bowman recalls a recent compliment given by a client–partner: “They didn’t feel like we were waiting for something on the other side.” 

Event marketers would be wise to take a page from Wunderkind’s playbook and “leave the sales stuff at home.” Contrary to what one might think, it sets an excellent foundation for future, productive conversations. The same ethos has likely contributed to Wunderkind’s special reputation for hosting fun events that guests look forward to attending. 

But even for companies who haven’t yet built out the same events business, the success of Wunderkind’s dinners is food for thought. Small, meticulously planned gatherings make sense for all types of companies and clientele as a stepping stone to the mega conferences of yore and the (hopefully, soon–to–be) future.

The post Why Wunderkind Is Welcoming Back In–Person Events appeared first on Vendelux.

]]>
Why Digital Events Need to Be More Buzzworthy https://vendelux.com/blog/digital-events/ Thu, 24 Mar 2022 16:42:00 +0000 https://vendelux.com/?p=1750 Martech veteran Jeanne Hopkins shares her thoughts on how organizers can improve digital experiences and prepare for the return of live events. Like the rest of us, Jeanne Hopkins is tired of staring at a computer screen. But in the short–term, she’s …

Why Digital Events Need to Be More Buzzworthy Read More »

The post Why Digital Events Need to Be More Buzzworthy appeared first on Vendelux.

]]>

Martech veteran Jeanne Hopkins shares her thoughts on how organizers can improve digital experiences and prepare for the return of live events.

Like the rest of us, Jeanne Hopkins is tired of staring at a computer screen. But in the short–term, she’s not anxious to return to a bustling convention center, no matter how at home she is onstage and on the floor at industry events. 

“I think people are nervous, legitimately so,” she offers. 

The current CRO of Happynest—an eco–conscious laundry service app—and former CRO of Lola.com and VP of Marketing at Hubspot, is an in–demand speaker at industry conferences. Over the past year–and–a–half, Hopkins has attended her fair share of remote meetups  and observed with interest how organizers have adapted to virtual environments. 

From her vantage point as speaker, sponsor, and attendee, event organizers are still struggling with the question of how to inject energy and personal touch into digital gatherings. She points to a dearth of the sort of buzzworthy announcements that used to make events unmissable to journalists as well as industry–folk. 

“I always like to use events to launch something big,” she says, citing major developments like funding and acquisitions news as examples. Event marketers may be holding out on high–profile releases until in–person gatherings return, but in the meantime, they’re missing out on opportunities to set themselves apart and make a splash at a time when few others are even making waves. 

Digital Event Organizers Need to Pay More Attention to Sponsors

Another notable absence in the digital realm is the sort of white–glove customer service that sponsors tended to receive pre–2020. 

“I’ve always made it a point to go to all the sponsors and thank them,” Hopkins provides as an example of the type of interaction she hasn’t encountered much of lately.

The necessity of following–through bears repeating, and Hopkins adds that she’s fond of soliciting feedback in casual conversations with questions like: “Is this what you envisioned?” In addition to making sponsors feel appreciated, the information is valuable for issuing meaningful make–goods, should they become necessary. 

What might merit a make–good, aside from lackluster customer service? Technical glitches, for one. 

“It always amazes me that no webinar, or no other kind of digital event ever goes without a hitch.” Hopkins says. 

Again, she suggests that presenters treat digital presentations with the same seriousness they would an in-person event, which means showing up early—literally. 

When speaking at live events, Hopkins likes to scope out venues the night prior. She also makes sure to “warm up the crowd” in the minutes leading up to showtime by introducing herself and to guests and asking them questions about what they hope to learn from the session. As it applies to digital, a quick greeting and soundcheck ten minutes before start time isn’t just polite—it’s a safeguard against the time and embarrassment that simple tech problems incur.  

The Return of IRL Events

As for when in–person events do make their return, Hopkins foresees sponsors and attendees becoming choosier about the engagements they participate in. For one, the normalized practice of asking sponsors to sign up for multiple years’ engagements will likely become a relic of the past. 

“It’s a big expense,” Hopkins says plainly, and pre–2020, companies that weren’t active on the circuit risked falling behind. “Many events that we go to as marketers or revenue people, we usually go because we’re afraid not to,” she elaborates. 

Needless to say, the perception of events as can’t–miss occasions “to be crossed off a calendar” has been upended, and savvy sponsors are planning for the future with an emphasis on planning. For an Atlanta–based conference in 2022, for example, Hopkins is already in talks with organizers to begin setting expectations on ROI. 

“ I want to be able to plan it out properly to make sure we have the right coverage, and that we have goals, objectives,” she explains. 

Event marketers would be wise to anticipate more questions than in years past, and to work with sponsors to shape strategies that are sure to influence the next era of events.

The post Why Digital Events Need to Be More Buzzworthy appeared first on Vendelux.

]]>
Bitcoin Conference Miami 2022 https://vendelux.com/blog/bitcoin-conference-miami-2022/ Wed, 23 Mar 2022 18:20:37 +0000 https://vendelux.com/?p=3370 Touted as the biggest bitcoin event in the world, the bitcoin conference in Miami is only days away. Held at the Miami Beach Convention Center in Miami, Florida, USA – this April 6-9, 2022. Bitcoin Conference Miami Bitcoin 2022 is …

Bitcoin Conference Miami 2022 Read More »

The post Bitcoin Conference Miami 2022 appeared first on Vendelux.

]]>

Touted as the biggest bitcoin event in the world, the bitcoin conference in Miami is only days away. Held at the Miami Beach Convention Center in Miami, Florida, USA – this April 6-9, 2022.

Bitcoin Conference Miami

Bitcoin 2022 is a four-day experience, including an industry day, main conference and finishing off with the sound money fest – the world’s first bitcoin music festival – with headliners like Deadmaus, Logic and Steve Aoki.

Here’s a breakdown of the Bitcoin Conference:

  • April 6: Industry Day
  • April 7: Main Conference (Day 1) ‍
  • April 8: Main Conference (Day 2) ‍
  • April 9: Sound Money Fest

Bitcoin Conference Miami Speakers

High profile speakers have been confirmed for the event, ranging from the President of El Salvador, Nayib Bukele, to the CEO of Micro Strategy, Michael Saylor, and many more. In total there are more than 450 speakers in the lineup!  

Conference Breakdown

The Conference has many moving parts and stages. The conference includes an open-source stage, dedicated to Bitcoin open-source projects, as well as an industry day exclusive event called pitch day, where startups will have their chance to pitch their projects to judges ranging from Kevin O’Leary, Chairman, O’Shares Investment Advisors & Judge of Shark Tank, to Tatiana Metodieva, Head of Corporate Finance & Investments at Nexo.

Also included in the conference is the Bitcoin art gallery and Bitcoin Bazaar.

The art gallery hosts top artistic talents where they display their Bitcoin artwork across a range of mediums and will include a live auction for select pieces. The Bitcoin Bazaar is a themed marketplace that hosts over 40 merchants, artisans, artists, inventors, and small business owners looking to transact with Bitcoin.

Bitcoin 2021 was the biggest bitcoin event in history with a sold-out crowd of 12,000 attendees. This year for Bitcoin 2022, 35,000 Bitcoiners from around the world are expected, along with another 250+ sponsors, 3k companies and 100+ artists.

Bitcoin 2022’s main goal is to work to accelerate hyperbitcoinization. Needless to say, the Bitcoin conference in Miami does accept Bitcoin.

You can find Bitcoin 2022 on Twitter

The post Bitcoin Conference Miami 2022 appeared first on Vendelux.

]]>
The Chocolate Industry Still Misses the Sweet Taste of In-Person Events https://vendelux.com/blog/the-chocolate-industry-still-misses-the-sweet-taste-of-in-person-events/ Sun, 06 Mar 2022 16:34:28 +0000 https://vendelux.com/?p=1740 By Megan Giller A few weeks ago, my phone started ringing off the hook: My company Chocolate Noise leads team-building chocolate tastings, and our corporate clients were ready to return to in-person events.  For the past year and a half, we’ve focused on virtual …

The Chocolate Industry Still Misses the Sweet Taste of In-Person Events Read More »

The post The Chocolate Industry Still Misses the Sweet Taste of In-Person Events appeared first on Vendelux.

]]>

By Megan Giller

A few weeks ago, my phone started ringing off the hook: My company Chocolate Noise leads team-building chocolate tastings, and our corporate clients were ready to return to in-person events

For the past year and a half, we’ve focused on virtual b2b events, and during the global pandemic, guests have been ecstatic to receive our curated collection of artisanal chocolate in the mail, then hop onto Zoom for a private tasting led by one of our experts. By early August we had already geared up for in-person, with luxe venues in New York City and the Bay Area that provided intimacy but enough space for each person to keep their six-foot distance. 

But now, as the Delta variant rages and Lambda threatens, our clients have quickly returned to virtual for the foreseeable future.

Chocolate Noise is hardly alone in the chocolate industry. I spoke with several folks who are planning industry events, and we all agreed there are many issues to consider. Bill Guyton, the director of the Fine Chocolate Industry Association, said that the FCIA is weighing how to move forward as well. Since the beginning of the pandemic, the FCIA has hosted weekly webinars that have seen huge engagement, approximately one-third of the organization’s 300 members across 32 countries. 

In the past, only a smaller percentage of members attended in-person meetings in the U.S. Many more people have been able to access virtual events, which led Guyton to say, “Webinars will be part of our DNA moving forward.” 

Earlier in the summer, he was planning a hybrid model for future events, such as at the Salon du Chocolat in New York City in late October (luckily for the French, the Salon du Chocolat version in Paris will be held in-person later in October!) as well as an in-person pavilion at the Fancy Food Show, which it will open up to members so that they can network with other food industry professionals. But as of early September, Guyton said that the FCIA was taking things “day by day,” and for the time being “will work with our partners on virtual events.”

Meanwhile the Northwest Chocolate Festival, which usually occurs annually in Seattle at the end of October, announced at the end of August that it was postponing until 2022. Northwest is famous for its ability to draw the best chocolate companies from across the world, as well as for a b2b event called the UnConference, where craft chocolate makers talk amongst themselves about how to make chocolate, grow their businesses, and affect social justice across the cocoa supply chain. In 2020 both went all virtual, and the entire industry had been looking forward to an in-person event. 

Founder Brian Cisneros had felt confident about the vaccination rates in Seattle less than a month ago, and he said he was excited to showcase “the hands-on and tactile learning experiences” the festival provides. But now, he said, Northwest’s “commitment to public safety and the health of our exhibitors” in the face of the Delta variant required it to reschedule, though that “doesn’t lessen the blow.” The 2021 festival will be virtual, with more details forthcoming. 

Meanwhile the b2b portion, the UnConference, is getting a big makeover. Gone are the days when attendees had to choose which of many sessions to be part of, and thus miss out on the others. Starting in January 2022, the UnConference will expand from a two-day event to an ongoing, monthly virtual meeting featuring different topics. Each meeting will have three sections intended to advance participants’ businesses as well as the industry overall: a webinar or presentation from an industry expert, a participant-driven dialogue, and a forum. While the first two sections will happen over the course of an hour or so, the forum will continue for the entire year. 

“Our goal with the new design of the UnConference is to create a unique professional development experience that relies on peer-to-peer mentorship and participant dialogue over a year-long program,” Cisneros said. He also acknowledged that it’s a very different kind of event than most of us have experienced in the past, calling it a “renewed virtual gathering.” 

Renewal is right. That’s exactly the feeling our guests get when we all taste chocolate together over Zoom. The fatigue melts away, but the taste of chocolate lingers. We may be virtual right now, but we’re still gathering.

 

Megan Giller is the founder of Chocolate Noise, a social enterprise that leads corporate chocolate tastings. Megan is an award-winning food writer and the author of Bean-to-Bar Chocolate: America’s Craft Chocolate Revolution. Her writing has been published in Slate, Zagat, and Food & Wine, among other places.

The post The Chocolate Industry Still Misses the Sweet Taste of In-Person Events appeared first on Vendelux.

]]>
Why Maximizing Event ROI Is Equal Parts Art and Science https://vendelux.com/blog/maximize-event-roi/ Sun, 06 Mar 2022 16:30:11 +0000 https://vendelux.com/?p=1735 In certain corners of the tech space, where event marketers and business development executives meet, Travis Cross’ dashboard for tracking ROI on events is legendary: a fine–tuned, well–oiled, revenue–boosting machine. Cross describes it with more humility: “It’s a numbers game,” …

Why Maximizing Event ROI Is Equal Parts Art and Science Read More »

The post Why Maximizing Event ROI Is Equal Parts Art and Science appeared first on Vendelux.

]]>

In certain corners of the tech space, where event marketers and business development executives meet, Travis Cross’ dashboard for tracking ROI on events is legendary: a fine–tuned, well–oiled, revenue–boosting machine. Cross describes it with more humility: “It’s a numbers game,” he says candidly—but not before comparing super–users of SQL to data analysts and scientists. 

Gorgias provides streamlined customer service solutions to ecommerce brands, and as partner marketing manager, Cross is in charge of ensuring that as far as events go, one crucial question is answered in the affirmative: “Did we make more than we spent?” 

Over the pandemic, Gorgias’ growth paralleled that of its clientele, and in December, 2020, the company raised $25 million in series B funding. Amid the success, Cross nonetheless faced a conundrum: How to maintain the upward trend of ARR without the lead generation opportunities events could be counted on to provide?

Initially skeptical of online meetups, Cross waded into the virtual realm holding fast to a sort of Golden Ratio pertaining to portion of likely attendees who fit Gorgias’ Ideal Customer Profile (ICP): 20%.

“If an event is qualified over 20%, we’ll give it a shot, we’ll see how it goes,” he explains. “It’s just about finding the ones where ICP is, doing those events, and learning from them.” 

Scouting events as the industry entered a tailspin necessitated more of a right–brain approach. Cross had to get creative to figure out where target customers were congregating in the new landscape. For example, he requested attendee lists for previous years’ editions of major events: an innocuous but effective alternative to trying to source current, classified guest information. 

He also found that while the pandemic had shut the door on in–person events, it had eased open a new one to international opportunities. In the past, Cross had leaned on virtual assistants to discover events all over the world, and especially in Europe and Australia. While the lists of contacts that came from these contacts often contained valuable leads, parsing them was akin to finding needles in a haystack. Now, he leverages Vendelux to find and filter events that meet the 20% qualifier.

In addition to helping Cross find the right events to participate in, Vendelux has also been instrumental in fomenting Gorgias pre–event protocol: another best practice prioritized recently. Gorgias representatives are encouraged to contact top prospects in the lead–up to events to gain their undistracted attention ahead of competitors. And as far as outreach is concerned, Cross stresses the importance of personalization. 

“The moment someone can detect an automated email, you’re pretty much toast,” he says, bluntly. But as Cross explains, displaying humanity can be as simple as showing that you’ve done your homework. He offers as an example researching potential customers’ technology. “We saw that we would typically have a better conversion rate when we would check into [prospects’] tech stack and say: “Hey, I saw you’re using Klayvio, or Yotpo—we have integrations with those.”

Post–events, the same principle applies. While programs like SQL and its suite of analytics do the heavy lifting of transforming data into comprehensible facts and figures, it takes a strategic mind to turn those insights into an action plan, and a human touch to earn trust and win business. 

 

The post Why Maximizing Event ROI Is Equal Parts Art and Science appeared first on Vendelux.

]]>
Vendelux Recognized as Top NYC Startup to Watch in 2022 https://vendelux.com/blog/vendelux-recognized-as-top-nyc-startup-to-watch-in-2022/ Sun, 06 Mar 2022 16:22:41 +0000 https://vendelux.com/?p=1725 Work-Bench, a venture capital firm based in New York City, selected Vendelux as one of the top 22 seed-stage, enterprise-focused startups to watch in 2022. Vendelux is helping redefine the future of work. Post-pandemic, professionals need new and better ways to …

Vendelux Recognized as Top NYC Startup to Watch in 2022 Read More »

The post Vendelux Recognized as Top NYC Startup to Watch in 2022 appeared first on Vendelux.

]]>

Work-Bench, a venture capital firm based in New York City, selected Vendelux as one of the top 22 seed-stage, enterprise-focused startups to watch in 2022.

Vendelux is helping redefine the future of work. Post-pandemic, professionals need new and better ways to deepen relationships with their colleagues, customers and partners.

Events and conferences provide the perfect places to bring teams (back) together!

Check out the full list of NYC enterprise startups here.

The post Vendelux Recognized as Top NYC Startup to Watch in 2022 appeared first on Vendelux.

]]>
From Intropreneur to Entrepreneur https://vendelux.com/blog/from-intropreneur-to-entrepreneur/ Sun, 06 Mar 2022 16:14:52 +0000 https://vendelux.com/?p=1717 By Alex Reynolds, Co-Founder and CEO, Vendelux Six years ago I joined Shutterstock’s business development team to work on all kinds of opportunities, from marketing partnerships with West Elm showcasing our premium content in stores, to new market strategy in …

From Intropreneur to Entrepreneur Read More »

The post From Intropreneur to Entrepreneur appeared first on Vendelux.

]]>
By Alex Reynolds, Co-Founder and CEO, Vendelux

Six years ago I joined Shutterstock’s business development team to work on all kinds of opportunities, from marketing partnerships with West Elm showcasing our premium content in stores, to new market strategy in China, and general build/buy/partner analysis. The team was also responsible for our 3rd party integrations strategy, including our native API partnerships into platforms such as Facebook Ads and Wix.

It became apparent very quickly that this API business was a massive opportunity for Shutterstock and we needed to invest in this area. In 2017, the executive team accepted our proposal to create a dedicated business unit for API partnerships called Platform Solutions. Since then, we built a 75 person, eight figure ARR business as intropreneurs within a public company.

Building and scaling this team was the most challenging and exciting experience of my career. I’ve grown tremendously as a leader and have worked with the most incredible team. I wouldn’t trade it for the world!

While building this business, we saw that going to in-person events and conferences was one of the best ways to generate new business and move existing partnerships along. Or at least, it could be, if we sent the right people to the right events. However, if we went to the wrong events, or even if we sent the wrong people to a good event, it was a big waste of time, energy, and money. There was also a huge opportunity cost for missing out on great events, where we would find out about something the week of and kick ourselves for not knowing sooner.

We realized that it was critical to know about all of the relevant events, and understand who was going to be attending, in order to optimize which events to attend and who to send. The problem? There was no platform to help us with this challenge! We built complex processes, hired external data companies, and spent hours googling, and we were still not at the scale or precision that we wanted. We knew there had to be a better way.

It turns out that we were not alone. Many companies struggle with the same problem and related problems. For example, 70% of B2B professionals find it difficult to drive pipeline from events, and less than 20% of event marketers can calculate ROI from events.

Companies are spending 30% of their marketing budgets on the event marketing channel, and the best companies drive 40%+ pipeline from events, but there is no platform to help maximize revenue from this channel. No single platform to help with the end to end journey, from determining the right events and scheduling meetings, to automatically tracking impact from the channel. So after leaving Shutterstock last year and taking some time to reflect on this space, we decided to build it!

Introducing Vendelux, a platform that empowers event marketers to maximize impact from the event marketing channel. We have built a database of over 30,000 events and are leveraging CRM pipeline data to help companies determine the best events to attend and sponsor, and who to send, to maximize revenue from the channel. This Event Intelligence offering is the first step towards building the System of Record for the Event Marketing Channel.

I loved building a start-up as an intropreneur within Shutterstock. Loved moving quickly, failing fast, scaling the team, getting in the trenches, and living on the cutting edge of innovation for the company. I  could not be more excited to officially dive into the deep end and build an independent start-up as an entrepreneur. The early response has been incredible and we are just getting started!

The post From Intropreneur to Entrepreneur appeared first on Vendelux.

]]>
Why the Return to In-Person Events is Inevitable https://vendelux.com/blog/why-the-return-to-in-person-events-is-inevitable/ Wed, 02 Mar 2022 22:17:54 +0000 https://vendelux.com/?p=1654 The pandemic has significantly impacted a wide variety of industries over the last two years, from global supply chain to travel & tourism. Overnight, many sectors saw their core business evaporate and had to rapidly adapt or fail. The professional …

Why the Return to In-Person Events is Inevitable Read More »

The post Why the Return to In-Person Events is Inevitable appeared first on Vendelux.

]]>

The pandemic has significantly impacted a wide variety of industries over the last two years, from global supply chain to travel & tourism. Overnight, many sectors saw their core business evaporate and had to rapidly adapt or fail. The professional events industry was one of the most impacted.

In-person professional events were some of the first budget cuts by marketing departments in 2020, as fears of large scale gatherings kept employees and employers away. In the absence of in-person events, a host of virtual platforms emerged, preaching the end to in-person conferences forever. And while virtual events are incredible for reach and amplification of a message – think roundtables, panels, and webinars – they severely underdeliver on the most important metric – revenue generation!

Conference organizers are charging as much for digital sponsorships as they were for in-person sponsorships pre-pandemic, and event marketers are not seeing nearly the same level of return when it  comes to leads, pipeline, and revenue generated. From my perspective, there are three main reasons why this is, and will continue to be, the case – Focus, FOMO, and Professional Relationships.

Focus

With digital events, there is no commitment. Someone signs up to attend and it’s on their calendar, but there are endless distractions that can ultimately cause them to miss the event or furiously multitask while there. Every other attendee is in the same situation, leading to a sense of apathy around the event.

Contrast this with in-person events, where attendees are traveling from all over the world to converge on one location, for one purpose. They are often leaving family, friends, and other responsibilities behind for days or weeks. As a result of this high opportunity cost, there is an intense level of focus at the event. The energy is palpable. The impact, enormous.

FOMO

With great focus comes great FOMO, or fear of missing out. Digital events are all recorded and can be viewed at almost any time. There is no way to miss out, so how could you fear missing out?

In-person events have maximum focus, and thus maximum FOMO. And for good reason! If you are not there, you are missing out on thousands of like minded people congregating around a single topic, at a single moment in time.

This extreme FOMO drives people to in-person events, magnifying the benefits to those who go and the opportunity cost of not going. In some ways, it’s a self fulfilling prophecy.

Professional Relationships

There is a reason we enjoy seeing friends and family in-person compared to video chat or phone calls. It is just a better experience. Activities can be enjoyed together, body language is easier to read, and the bonds created are stronger.

All of this applies to business relationships in addition to personal relationships. It’s much easier to build a lasting impression with a new potential client or partner in-person. The same applies to moving existing deals forward. And there is no better opportunity to build a ton of new and existing professional relationships than at a relevant, in-person, professional event.

At Vendelux, we support both in-person and digital events and see the different value propositions of both. Perhaps one day digital events will be able to emulate the benefits of in-person, but for now there is no substitute for the focus, fomo, and professional relationships generated at in-person events. Companies that resume face to face meetings sooner will prosper and those who wait will suffer in the meantime. The advantages are just too great.

The full scale return to in-person events is inevitable, and at Vendelux we anticipate that in-person will return bigger than ever.

The post Why the Return to In-Person Events is Inevitable appeared first on Vendelux.

]]>
The NRF Big Show Marks a Big Return to In–Person Events https://vendelux.com/blog/the-nrf-big-show-marks-a-big-return-to-in-person-events/ Wed, 02 Mar 2022 18:58:27 +0000 https://vendelux.com/?p=1624 Our own Martina Lalic shares why she’s calling NRF 2022 a comeback.  A few weeks ago, I was lucky enough to attend the 2022 NRF Annual Convention & EXPO (aka Retail’s BIG Show) at the Javits Center in NYC. Traditionally held over …

The NRF Big Show Marks a Big Return to In–Person Events Read More »

The post The NRF Big Show Marks a Big Return to In–Person Events appeared first on Vendelux.

]]>

Our own Martina Lalic shares why she’s calling NRF 2022 a comeback. 

A few weeks ago, I was lucky enough to attend the 2022 NRF Annual Convention & EXPO (aka Retail’s BIG Show) at the Javits Center in NYC. Traditionally held over four days in the second weekend of January, this year’s outing signified a return to normal after 2021’s digital edition. 

As far as I was concerned, the BIG Show was aptly named. Aside from its legendary status (the first convention was held in 1911) and its scale (crowds normally reach upwards of 37,000 attendees, hailing from 90–plus countries), I had joined Vendelux just a few weeks earlier, in part for the opportunity to make connections and learn from the best at industry events just like this one. 

The BIG Show was my first foray back into in–person events, and I imagined that plenty of others would be in the same boat. Naturally, I was more than a little curious to see how organizers would handle the transition back to IRL, and how fellow sponsors and guests would respond. 

In short, NRF knocked it out of the park. My weekend was filled with (delightfully) candid meetings and chats, many of which have since led to deeper conversations and real relationships. I walked away from the Javits Center on Tuesday feeling incredibly optimistic. Why? Because for those of us who live and breathe events, the glimpse of the near–future that the NRF show offered is one to be excited about. 

Now, most event marketers agree: virtual events aren’t going away. Cost effectiveness and a limitless reach are just two reasons that they make sense for certain types of engagements. But if it’s meeting new people or keeping up with key contacts that you’re after, virtual events just can’t compete with in–person ones. 

Case in point: in the lead–up to NRF, I wasn’t having much luck getting responses from contacts who I was hoping to meet there. Of course, this was understandable – they were busy prepping for the event! But my luck turned around almost immediately when I entered the Javits Center. The same people who were impossible to reach via email and LinkedIn days prior were delighted to see me in person. 

In total, I connected with about 100 qualified leads. I began to follow up the following Monday, and by Wednesday I had scheduled 13 demos. (If this seems hard to believe, I encourage you to try it out yourself – you’ll be glad you did). 

I made some strategic decisions along the way that I’m sure helped boost my success rate. For one, I arrived a bit early, on Saturday. My plan was to get the lay of the land at the Javits Center ahead of what were anticipated to be the event’s busiest days. Navigating the space and the crowds turned out to be a breeze, but I was glad I’d arrived earlier than some of my peers anyway. It was far easier to strike up conversations on Saturday, and by the end of the weekend I’d had the benefit of having one more day to mingle than some of my peers. 

The way I see it, the same “early bird catches the worm” principle applies to in–person events as a whole. I’m already experiencing the benefits of having met connections face–to–face. And once events make an inevitable, grand–scale return, I’m looking forward to greeting the connections I’m making now on the floor, like old friends. 

The reduced capacity of this year’s event also worked to my advantage. Usually, event marketers hardly have a minute to catch their breath—much less talk to people who aren’t key prospects. This year, I was lucky enough to steal some one–on–one time with plenty of them. And boy, did we have a lot to talk about. 

Because helping event marketers plan strategically for the future is what I do at Vendelux, I was thrilled to hear firsthand how they’re envisioning 2022 and beyond. Time and time again, I heard a common refrain: this year and the next will be big for in–person gatherings. 

Will you be ready for it? Because IRL events are coming back faster than you can imagine. 

The post The NRF Big Show Marks a Big Return to In–Person Events appeared first on Vendelux.

]]>
High–Impact Event Marketing in High–Tech https://vendelux.com/blog/high-impact-event-marketing-in-high-tech/ https://vendelux.com/blog/high-impact-event-marketing-in-high-tech/#respond Wed, 02 Mar 2022 16:09:08 +0000 https://vendelux.com/?p=1488 The covert world of systems security might not seem like fertile ground for publicity or marketing. But in recent years, Checkmarx, Inc.—a provider of software solutions that scan code and flag vulnerabilities in real–time—has made news for successfully hacking into consumer …

High–Impact Event Marketing in High–Tech Read More »

The post High–Impact Event Marketing in High–Tech appeared first on Vendelux.

]]>

The covert world of systems security might not seem like fertile ground for publicity or marketing. But in recent years, Checkmarx, Inc.—a provider of software solutions that scan code and flag vulnerabilities in real–time—has made news for successfully hacking into consumer products. The company’s research unit is responsible for uncovering some seriously scary flaws in Amazon’s Echo, and Leapfrog: a tablet for children. 

Senior field marketing manager Ann Marshall is likewise unafraid to go bold when it comes to events. At the 2018 Black Hat conference, for example, her team set up a wind machine and a station to take “speed selfies,” so that visitors could experience the “speed of DevOps” in a way that they were unlikely to forget. 

Creativity is key in addressing at least one challenge inherent to Marshall’s role: How to stand out at jam–packed trade shows, where Checkmarx’s booth might be right next to a competitor’s? 

“That is the magic question,” Marshall concedes. Her team is doubling down on brainstorms in the lead–up to June’s RSA conference. To come up with ideas big and broad enough to stop passersby in their tracks, she begins by thinking critically about what differentiates Checkmarx’s offerings. 

“Obviously, we feel we have a better product to deliver,” she explains. “Maybe it’s easier to implement, maybe it’s more cost-effective, maybe it has more longevity to scale. It really depends on the purchaser and the requirement that every company has.” 

Considerations like these are kernels of ideas that grow and expand to include every aspect of a sponsorship. Messaging, slyly attuned to buyers’ needs, unifies talking points with swag, and signage with activations like a wind machine. 

Aside from effective branding, there are also practical considerations that can be “hacked” to make a booth more enticing. For example, Marshall makes sure there’s space for plenty of seating, so that attendees looking for a place to rest their feet can also catch a presentation. 

Outside of major trade shows, Marshall’s approach is focused and collaborative. She credits internal workflows as key to the company’s success in both increasing brand awareness and acquiring customers. 

 “I work very closely with the sales organization, and we try to be in alignment,” she stresses. As to how the relationship seeps into events strategy, she elaborates: “If our guy in Minnesota needs help, we’ll look into events in Minnesota, where we can make an impact.”

Regional events are another way that Marshall homes in on untapped markets and prospects. This entails broadening her scope when it comes to “industry events.” For example, Checkmarx has been known to sponsor meetups for financial institutions, to both make connections and better understand the needs of potential and current clients. 

Marshall also has her sights set on a 10–city roadshow in 2022. She’s optimistic that smaller, more intimate events (to supplement Checkmarx’s efforts at tentpole gatherings like RSA) will yield healthy returns. 

Fittingly, recent branding features imagery of a road made up of 1s and 0s, to drive home the connection between software security and safety in the modern world.

The post High–Impact Event Marketing in High–Tech appeared first on Vendelux.

]]>
https://vendelux.com/blog/high-impact-event-marketing-in-high-tech/feed/ 0
Vendelux Raises Seed Funding to Build the Ultimate Event Intelligence Platform https://vendelux.com/blog/vendelux-raises-seed-funding-to-build-the-ultimate-event-intelligence-platform/ Fri, 28 Jan 2022 23:09:00 +0000 https://vendelux.com/?p=1684 The Vendelux team is thrilled to announce our $2.4M seed round of financing, led by Tenacity Venture Capital, with participation from Earl Grey Capital, Pareto Holdings, and a syndicate of B2B SaaS founders.

The post Vendelux Raises Seed Funding to Build the Ultimate Event Intelligence Platform appeared first on Vendelux.

]]>
By Stefan Deeran, Vendelux co-founder & COO 

To the Vendelux community:

Thank you for joining us as we take event marketing into the future!

The events industry may be transforming but some things never change. We are all excited for the resurgence of in-person events and meetings again. These human connections still matter, perhaps more than ever.

Since we launched, we’ve loved getting to know everyone in our community. Event marketers are truly the unsung heroes of every successful company.

We’ve listened closely as you’ve shared your challenges and opportunities in the events space.  And we’ve worked hard to build a product that saves you time with powerful insights about the best B2B events.  We are committed to helping you and your teams get the most impact out of all the events that you attend, sponsor and host.

Based on your strong demand for existing and new product features, we decided to raise our first round of capital to better support all of you.

The Vendelux team is thrilled to announce our $2.4M seed round of financing, led by Tenacity Venture Capital, with participation from Earl Grey Capital, Pareto Holdings, and a syndicate of B2B SaaS founders.

This first round of funding will enable us to scale our team and event intelligence platform in order to deliver even more value to you, our users and customers.  We have a number of exciting new features on the roadmap for 2022 and we cannot wait to share more with you soon.

For now, here is information about our latest funding on TechCrunch.

The post Vendelux Raises Seed Funding to Build the Ultimate Event Intelligence Platform appeared first on Vendelux.

]]>