LATEST EVENT NEWS
AI-Powered Planning: Step-by-Step Tactics for Event Success
Learn how event professionals use AI to plan smarter, cut costs, and elevate attendee experiences. Explore tools and workflows for every planning stage.
EVENT STRATEGY
A CMO’s View on Events: Stephanie Davis Smith at The N2 Company
The N2 Company’s CMO reveals how events—from conferences to incentive trips—are central to growth, sales, and franchisee success in a media-led brand.
FEATURES: A CMO'S VIEW ON EVENTS
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EVENT SPOTLIGHT
Hosted Buyers Bring Purchasing Power (and High Standards) to SubSummit
Hosted buyers at SubSummit get more than free tickets—they gain VIP access, curated meetings, and real opportunities to grow their subscription business.
EVENT ROI
Are Celebrity Speakers Worth It?
Booking a celebrity keynote speaker can boost event visibility—but at what cost? Learn when it’s worth it and how to avoid high-risk speaker pitfalls.
INDUSTRY TRENDS
Event Budgets Hold Steady as Recession Fears Fade
As recession fears ease, B2B companies are sticking with their event marketing plans in 2025—underscoring the enduring value of in-person engagement.
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THOUGHT LEADERSHIP
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