BrandWeek 2024 Event Guide

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BrandWeek 2024

Brandweek 2024 is approaching fast! This key event unites brand leaders, stewards, and enthusiasts from the advertising, marketing, and media industries.

Look forward to insightful sessions, cutting-edge innovations, and great networking opportunities. Built on ADWEEK’s expertise, Brandweek spotlights the changes and innovators shaping the future of branding.

Here’s what you need to know to get ready for Brandweek 2024. Let’s dive in!

What is BrandWeek 2024?

BrandWeek 2024 is a fantastic event focused on the business of brands, bringing together brand leaders, stewards, and enthusiasts in one place. It’s the best place for the advertising, marketing, and media industry, offering a platform for discussions, discoveries, and actions that shape the future of branding.

Built on ADWEEK’s exceptional editorial expertise, BrandWeek highlights the innovations and the trailblazers who are redefining how brands drive business. You’ll find insightful sessions, cutting-edge innovation, and a chance to connect with key players in the industry.

Whether you’re aiming to stay ahead of trends, network with industry leaders, or discover new ways to elevate your brand, BrandWeek 2024 is the must-attend conference. Get ready for an engaging and informative experience that will inspire and equip you for the future of branding.

For advertisers looking to acquire new strategies and knowledge, BrandWeek 2024 offers unparalleled opportunities to learn and grow in the dynamic world of branding.

When and Where is BrandWeek 2024 Taking Place?

Brandweek 2024 is set for September 23 to 26 at the Arizona Grand Resort in Phoenix, United States.

This venue offers the perfect setting for a dynamic and engaging event. With its top-notch facilities and beautiful surroundings, you’ll have a comfortable and inspiring experience.

Over these four days, you’ll dive into the latest trends in branding, connect with industry experts, and participate in thought-provoking sessions. Whether you’re looking to gain new insights or expand your professional network, Brandweek 2024 is the event to attend.

Who’s Coming to BrandWeek 2024?

Brandweek 2024 will bring together a diverse group of professionals from the branding and marketing world. Here’s a snapshot of who you can expect to meet:

Senior-Level Marketers: Top executives sharing their expertise and insights. 

Brand Leaders: Influential figures from established and emerging brands. 

Rising Talent: The next generation of innovative marketers and brand strategists. 

Industry Visionaries: Thought leaders who are shaping the future of branding. 

Strategic Experts: Professionals offering strategic advice and innovative solutions. 

Creative Minds: Talented individuals driving creative excellence in branding.

With over 600 attendees, more than 60% representing brands, and 79% holding director-level positions or higher, Brandweek 2024 promises an inspiring and influential audience. Whether you’re looking to network, gain new perspectives, or find inspiration, this event offers a unique opportunity to connect with key players in the industry. Join us and be part of a vibrant community that’s redefining how brands power business.

Who Will be Speaking at BrandWeek 2024?

Brandweek 2024 features an impressive lineup of speakers, including top professionals from various sectors. Attendees will gain valuable insights from these leaders who will share their experiences and strategies. Here are some of the notable speakers:

  • Aba Blankson: Chief Marketing and Communications Officer, NAACP
  • AJ Brown: Chief Operating Officer, Brand Safety Institute
  • Sofia Colucci: Chief Marketing Officer, Molson Coors
  • Chad Easterling: Chief Executive Officer and Co-founder, Obsidianworks
  • Emily Essner: Chief Marketing Officer, Saks
  • Brendan Gahan: Chief Executive Officer and Co-founder, Creator Authority
  • Alfonso Gonzalez Loeschen: Chief Executive Officer, Nespresso North America
  • Stephanie Jacoby: Senior Vice President, Smirnoff Global, Diageo
  • Kleo Mack: Chief Marketing Officer, Glossier
  • Jessica Padula: Vice President, Marketing and Head of Sustainability, Nespresso North America
  • Carrie Palin: Senior Vice President, Chief Marketing Officer, Cisco
  • Raja Rajamannar: Chief Marketing and Communications Officer, Mastercard

These speakers will cover a range of topics relevant to the branding industry, providing attendees with practical knowledge and inspiration. Don’t miss the opportunity to learn from these accomplished professionals at Brandweek 2024.

What Kind of Sponsors and Exhibitions Will There Be at BrandWeek 2024?

Brandweek 2024 will feature a diverse group of sponsors and exhibitors, showcasing leading names in the branding and marketing industry. Attendees can look forward to connecting with top companies such as:

Platinum Sponsor:

  • SAS

Silver Sponsors:

Workshop Sponsors:

  • Fetch
  • Kore Software

These sponsors and exhibitors will offer attendees the chance to discover the latest products and services in the branding world. Their presence will provide numerous opportunities for networking, gaining insights into emerging trends, and building valuable connections.

The exhibitions at Brandweek 2024 will be interactive spaces where you can attend panel discussions, participate in workshops, and explore innovative solutions. This event is a fantastic platform for businesses and professionals to enhance their industry presence, increase brand visibility, and gather important insights.

What Kind of Sessions Are There at BrandWeek 2024?

Brandweek 2024 offers a diverse range of sessions tailored to various aspects of branding and marketing. Here’s an overview of what you can expect:

The Story of Creativity: Crafting Connections
Learn how marketers create narratives that build authentic connections with customers. Explore strategies that effectively drive sales and engagement.

Powered by People: Building Effective Teams
Discover how to build inclusive, dynamic teams and understand consumer trends. This session will cover the essentials for growth in the age of AI and the creator economy.

Data and Tech: Navigating the Complexity
Unravel the complexities of new data and tech promises. Learn how to address ethical concerns and achieve real results amidst constant technological advancements.

Commerce Hot Spots: Retail Media Insights
Examine evolving consumer buying habits and new opportunities. Discover how brands like Walmart and Crocs leverage retail media and cultural alignments to boost sales.

Creator-Versed: Collaborating with Influencers
Understand the importance of partnering with creators who dominate social platforms. Learn how to compete effectively in a fragmented media landscape.

Screen and Heard: Adapting TV Strategies
Explore how streaming has transformed TV advertising. Gain insights into creating innovative campaigns and leveraging new opportunities in a fragmented media environment.

Special Day 4 Focus: Powering Performance
Join Day 4 for insights on enhancing brand performance, leadership, and mental acuity. Participate in exercises, masterclasses, and competitions with industry experts and elite athletes to achieve optimal marketing performance.

These sessions are designed to provide valuable knowledge and practical advice to help you navigate the ever-changing landscape of branding and marketing.

What To Expect From BrandWeek 2024 – Is the Event Worth It?

Brandweek 2024 is set to be a remarkable gathering for brand marketers and industry leaders. Here’s what you can look forward to:

Engage with Top Professionals
Join over 800 senior-level brand marketers and industry leaders. This is your chance to network with some of the brightest minds in the field.

Learn from the Best
Hear from 100+ future-focused speakers representing global and breakthrough brands. Gain insights and strategies that will help propel your brand forward.

Evening Experiences
Enjoy four exceptional evening events designed for networking and relaxation. These experiences offer a great opportunity to connect with peers in a more casual setting.

Thematic Lounges
Explore three thematic lounges with dedicated content tailored to various aspects of branding and marketing. These lounges provide a more focused environment to dive deep into specific topics.

Is Brandweek 2024 Worth It? Absolutely!
Brandweek 2024 offers a unique blend of learning, networking, and inspiration. Whether you’re looking to gain new insights, connect with industry leaders, or simply enjoy the evening events, this event provides invaluable opportunities. It’s a must-attend for anyone serious about advancing their career and staying ahead in the branding world.

Why Should You Attend BrandWeek 2024?

Meet Marketing Leaders
Brandweek brings together today’s and tomorrow’s marketing leaders to explore the business of brands. You’ll engage with personalities, products, services, and concepts that set companies apart.

Explore Case Studies
Unpack real-world case studies that highlight the challenges, opportunities, and value of brands. Learn how brands drive communities, cultural shifts, and business growth.

Desert Backdrop
Set against the vibrant desert landscape, Brandweek offers a unique setting for discovery. Over four days, you’ll gain insights, inspiration, and connections with industry and cultural influencers.

Gain New Perspectives
Leave Brandweek with fresh understanding, clarity, ideas, tools, and connections. You’ll develop a new way of looking at the industry and your practice, informing your work, decisions, partnerships, and priorities.

Stay Ahead
Brandweek provides exposure to can’t-miss industry developments, informed speakers, and crucial insights. This annual event is a must for staying on top of the latest trends and changes in branding.

Attending Brandweek 2024 offers an exceptional opportunity to network, learn, and grow. Whether you want to connect with top marketing leaders, gain practical insights, or explore new ideas, Brandweek is the place to be. It’s an event that promises to enhance your professional journey and impact your brand’s success.

Leverage Attendee Insights: Discover Who’s Attending BrandWeek 2024 And Prepare For It

Attending Brandweek 2024 offers great networking and professional growth opportunities. Here’s how to prepare:

Optimize Networking with Vendelux
Leverage Vendelux’s event intelligence tools to sync your CRM contacts with potential attendees. This helps you pinpoint key leads and fine-tune your networking strategy before the event, leading to more fruitful interactions.

Comprehensive Event Insights
Use Vendelux’s attendee insights to grasp the event dynamics and plan your schedule effectively. This enables you to participate in the most relevant discussions and make the best use of your time.

Follow our 5-step plan to enhance your networking, ensuring each interaction is highly beneficial.

Who You’ll Meet at BrandWeek 2024:

Attendee Industry:

  • 19% Software
  • 9% Marketing and Ads
  • 6% Management Consulting

Attendee Job Function:

  • 45% Professional
  • 28% Sales and Marketing
  • 19% Founders and Management

Attendee Seniority:

  • 40% Professional
  • 31% C-Suite
  • 29% VP and Director

Maximizing Your Experience

  • Software Experts: Connect with professionals leading software innovations. 
  • Marketing and Ads Specialists: Engage with experts to enhance your marketing strategies. 
  • Consulting Professionals: Discuss industry insights with management consultants. 
  • Sales and Marketing Gurus: Gather advice to boost your business strategies. 
  • High-Level Executives: Gain insights from top executives and industry leaders.

Leveraging these insights ensures you’re well-prepared for Brandweek 2024, making each interaction more effective and enriching. Focus on quality conversations for a smarter networking experience.

Things to Consider Before Registering for BrandWeek 2024

Thinking about attending Brandweek 2024? Here’s what you need to know to ensure it’s the right fit for you and how to maximize your experience.

Ticket Options:

Brand and Marketer Pass

  • Eligibility: Employed at a consumer brand or as a B2B marketer (not in marketing, advertising, or media industries).
  • Benefits: Four days of sessions, networking, access to Breakthrough Brands Oasis, complimentary meals, event app access, on-demand content for one year, LinkedIn group access, and a $500 discount on the 2025 pass.
  • Rates: Single Pass: $3,199.20 | Group of 3: $2,000.00/pass | Group of 5: $1,800.00/pass

Agency and Media Pass

  • Eligibility: Employed at an agency or media organization, or as a consultant.
  • Benefits: Four days of sessions, networking, complimentary meals, event app access, on-demand content for one year, LinkedIn group access, and a $250 discount on the 2025 pass.
  • Rates: Single Pass: $3,999.20 | Group of 3: $3,000.00/pass (Limited availability)

Technology, Software, Solution Provider Pass

  • Eligibility: Employed at a mar-tech, ad-tech, or vendor/solution provider serving consumer brands (max 2 attendees per company).
  • Benefits: Four days of sessions, networking, complimentary meals, event app access, on-demand content for one year, LinkedIn group access, and a $250 discount on the 2025 pass.
  • Rates: Single Pass: $3,999.20

Virtual Pass

  • Benefits: Unlimited access to all Main Stage sessions live and on-demand for one year.
  • Rates: Single Pass: $599.20 | Group of 3+: $425.00/pass

Maximizing Your Experience:

Advanced Event Insights: Leverage Vendelux’s attendee insights to get a clear picture of event dynamics and plan your schedule efficiently. This helps you join the most pertinent discussions and optimize your time at the event.

By considering these options, you can ensure that attending Brandweek 2024 is a valuable experience that enhances your professional network and industry knowledge.

Plan Your Visit to BrandWeek 2024 and What To Do During After Hours

Going to Brandweek 2024 is more than just attending sessions; it’s about making the most of your entire trip. Here’s a guide to help you plan your visit and enjoy your time in Phoenix, AZ.

Before the Event

  • Pack Smart: Bring everything you need, both personally and professionally, to stay prepared. 
  • Business Cards: Have plenty of business cards ready for networking. 
  • Check Attendees: Use Vendelux to see who’s attending and arrange meetings in advance.

During the Event

  • Networking Opportunities: Connect with fellow attendees at various networking events. 
  • Panel Discussions and Workshops: Learn from industry experts in diverse sessions. 
  • Exhibition Hall: Explore the latest products and services from leading brands.

After the Event

  • Follow Up: Strengthen new connections by sending emails or setting up future meetings. 
  • Side Events: Attend additional networking events in Phoenix to meet influential contacts.

During After Hours in Phoenix

  • Dine Out: Enjoy a variety of local and international cuisine in Phoenix’s restaurants. 
  • Explore the City: Visit famous attractions like the Desert Botanical Garden and Camelback Mountain. 
  • Relax and Unwind: Unwind at cozy cafes or enjoy the nightlife at vibrant bars.

Making the Most of Brandweek 2024

  • Plan Your Schedule: Decide on the sessions and events you don’t want to miss. 
  • Be Open to Learning: Attend sessions, ask questions, and absorb as much knowledge as possible. 
  • Enjoy Phoenix: Take advantage of both the professional opportunities and the chance to explore the city.

By following these tips, you’ll be set for a productive and enjoyable Brandweek 2024, full of learning, networking, and fun in Phoenix, AZ.

Tips When Traveling to BrandWeek 2024 + Hotels

Attending Brandweek 2024 is an exciting opportunity. To ensure your trip is smooth and enjoyable, it’s important to plan your travel early. Here’s a helpful guide to get you ready:

Finding the Perfect Place to Stay

Book Early: Secure your accommodations at the Arizona Grand Resort to be close to the event. Booking early helps you get the best rates and ensures availability.

Recommended Hotel:

Arizona Grand Resort:

  • $249/night Room Rate, plus tax
  • $20/night Resort Fee, plus tax
  • Porterage and Housekeeping Service Gratuity are included in the Resort Fee
  • The final date to secure suite accommodations at the contracted rate is August 30, 2024.

Booking Your Flight

Plan Ahead: Flights to Phoenix can fill up quickly, especially as the event approaches. Compare airlines and flight options to find the best deal.

Consider Group Discounts: If traveling with colleagues, check for group discounts to save money and ensure you all stay together.

Review Baggage Policies: Check baggage policies in advance to avoid surprises at the airport. This will help you pack efficiently.

Get Ready to Network

Review the Schedule: Look over the official event schedule and decide which sessions and events to attend. Some networking events may require an invitation, so reach out to organizers early.

Bring Essentials: Pack your laptop, chargers, business cards, and any promotional materials you want to share. Comfortable shoes are essential, as you’ll be doing a lot of walking.

Arrival and Departure

Arrive Early: Arriving the day before the event starts can help you get settled and ready for the first day’s activities.

Stay Until the End: Plan to stay until the last day to take full advantage of after-hours events and networking opportunities.

By planning ahead and packing smart, you’ll be ready to make the most of Brandweek 2024. From engaging sessions to exploring the vibrant city of Phoenix, it’s going to be an incredible experience. Get ready to network, learn, and enjoy!

Summary: Careful Planning Can Make a Big Difference When You Go to BrandWeek 2024

Brandweek 2024 is the top event for the advertising, marketing, and media industry, uniting brand leaders and enthusiasts. Built on ADWEEK’s editorial expertise, it highlights the innovations and trailblazers redefining branding. Expect insightful sessions, cutting-edge innovations, and networking with key industry players.

Whether aiming to stay ahead of trends or discover new branding strategies, Brandweek 2024 is a must-attend. Plan your visit carefully using tools like Vendelux for attendee insights and event intelligence, ensuring a productive strategy and efficient navigation of sessions and networking events.

By preparing well, Brandweek 2024 can significantly boost your professional growth. Plan your schedule, connect with key attendees, and make the most of everything the event offers.

Discover the Attendees & Sponsors Who Will be at BrandWeek 2024

stefan-2

Stefan Deeran

Co-founder and COO of Vendelux, the leading AI platform for event marketers and conference organizers.

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